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From 0 To $140M Selling Boutique Clothing - The Story Of PinkLily With Tori Gerbig

Published on: December 9 2022 by MyWifeQuitHerJob Ecommerce Channel

Have you ever wondered how a small boutique clothing store grew to become a multi-million dollar business? Look no further than the story of PinkLily and its founder, Tori Gerbig. Starting from scratch, Gerbig transformed her passion for fashion into a thriving e-commerce empire.

The Early Days:

- Gerbig’s entrepreneurial spirit sparked at a young age, selling homemade jewelry to friends and family.

- She later began selling clothing on Etsy while working a full-time job.

- In 2014, Gerbig launched PinkLily with just $3,000 and a handful of inventory.

Growth and Expansion:

- Through social media marketing and influencer collaborations, PinkLily quickly gained a loyal following.

- Gerbig focused on providing excellent customer service and a seamless online shopping experience.

- The company expanded its product line to include not only clothing, but also accessories and home goods.

- PinkLily now has over 140 million in sales and a team of over 60 employees.

Challenges and Lessons Learned:

- Gerbig faced challenges such as managing inventory and navigating the ever-changing world of e-commerce.

- She learned the importance of adapting to customer needs and staying up-to-date with industry trends.

- PinkLily also gives back through charitable initiatives, emphasizing the importance of community involvement.

The success story of PinkLily and Tori Gerbig serves as inspiration for aspiring entrepreneurs. Through hard work, dedication, and a passion for fashion, Gerbig transformed her small boutique into a thriving online business.

From 0 To $140M Selling Boutique Clothing - The Story Of PinkLily With Tori Gerbig

In this article, we will be discussing Tori Gerbig, the founder of PinkLily.com, a nine-figure business that sells clothing and boutique fashion. We will be learning about how Tori started her business, how she grew her Facebook group and website, and what strategies she used to become successful.

Growing the Facebook Group:

- Started with a local Facebook group

- Grew primarily through word of mouth

- Consistent posting and engagement

- Offering a personal shopping experience

- Allowing customers to post their own photos

Starting the Website:

- Started with selling items on eBay and Etsy

- Invested a little money in boutique clothing and started a Facebook group

- Grew the Facebook group to over 10,000 women

- Started a website in December 2013/January 2014

- Facebook and Pinterest were key drivers of sales in the first year

- Went from $0 to $4 million in revenue in the first year

Success Strategies:

- Putting customers first and foremost

- Listening to customer feedback and requests

- Using social media platforms to connect with customers and showcase products

- Taking advantage of luck and timing

- Teaching oneself new skills and strategies as needed

Tori Gerbig's success story shows that with hard work, dedication, and a willingness to learn and adapt, anyone can start and grow a successful business. By putting customers first, engaging with them

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