From Corporate Job To Hotel Office In Paradise With Drop Servicing

Published on: December 2 2022 by Dylan Sigley

From Corporate Job To Hotel Office In Paradise With Drop Servicing

From Corporate Job To Hotel Office In Paradise With Drop Servicing

From Corporate Job To Hotel Office In Paradise With Drop Servicing

startTime	durationTime	text
00:00:00	00:00:04	okay what's up everyone so today i'm
00:00:01	00:00:05	here with sanjay uh sanji is actually
00:00:04	00:00:07	one of my mates from back in the day we
00:00:05	00:00:09	took a course together it was around
00:00:07	00:00:11	five or six thousand dollars back then
00:00:09	00:00:12	um and we actually did a lot of uh
00:00:11	00:00:14	accountability course together back in
00:00:12	00:00:15	the day we were kind of accountability
00:00:14	00:00:17	partners when we were starting our
00:00:15	00:00:19	businesses out so i wanted to tok to
00:00:17	00:00:21	sanjay to you know get him to tell you
00:00:19	00:00:22	guys a little bit more about his story
00:00:21	00:00:24	um you know learn that process from
00:00:22	00:00:26	start to finish what it's like starting
00:00:24	00:00:28	a brand new business so sanjay maybe you
00:00:26	00:00:30	could start off by telling us a little
00:00:28	00:00:32	bit about you know where you're at right
00:00:30	00:00:34	now and then take us through the journey
00:00:32	00:00:38	from start to finish
00:00:34	00:00:40	100 uh good to be with you again man so
00:00:38	00:00:43	i'm going to say uh i'm five years in
00:00:40	00:00:44	business now um it was it was five years
00:00:43	00:00:45	ago i was just working in the corporate
00:00:44	00:00:48	world you know i was just a normal
00:00:45	00:00:50	normal guy scrolling a facebook feed at
00:00:48	00:00:53	work as as you do in the corporate world
00:00:50	00:00:55	um and i saw an ad for that business
00:00:53	00:00:58	course and um i wasn't special at all i
00:00:55	00:01:01	had like zero business experience but
00:00:58	00:01:03	just click that and um join this this
00:01:01	00:01:03	business course then you know it was it
00:01:03	00:01:06	was
00:01:03	00:01:08	12-week course uh taught us the basics
00:01:06	00:01:10	of business but i kind of
00:01:08	00:01:11	had made a decision at that point that i
00:01:10	00:01:14	was going to go all in and do everything
00:01:11	00:01:16	i needed to do to just make sure i got
00:01:14	00:01:19	this off the ground um and it was tough
00:01:16	00:01:21	man it was challenging but uh yeah five
00:01:19	00:01:23	years later it's off the ground and life
00:01:21	00:01:25	is good
00:01:23	00:01:28	yeah yeah for sure and i guess what was
00:01:25	00:01:31	the the spark that made you decide to
00:01:28	00:01:32	join that course in the first place
00:01:31	00:01:34	i
00:01:32	00:01:36	oh as i said i was in the corporate
00:01:34	00:01:38	world um i had kind of climbed the
00:01:36	00:01:40	corporate ladder and uh i i got to a
00:01:38	00:01:41	stage where i've done everything i
00:01:40	00:01:44	wanted to do in my career as an i.t
00:01:41	00:01:45	career i was running a team um
00:01:44	00:01:48	you know i'd done everything i needed to
00:01:45	00:01:49	do and i realized that uh if i stayed
00:01:48	00:01:52	that part then
00:01:49	00:01:54	there was really going to be nothing
00:01:52	00:01:55	interesting or um fascinating for me
00:01:54	00:01:58	about the world you know i had this
00:01:55	00:02:00	spirit of adventure in my heart so
00:01:58	00:02:02	uh yeah so that that kind of just got me
00:02:00	00:02:04	over the edge it was a leap of faith um
00:02:02	00:02:07	i had to drop everything that i had
00:02:04	00:02:09	worked so hard for um but took the leap
00:02:07	00:02:12	of faith and um as i said i was just i
00:02:09	00:02:15	was very intent on going all in and
00:02:12	00:02:16	making sure i did whatever it took to to
00:02:15	00:02:18	get the results
00:02:16	00:02:20	yeah and what was it like you know when
00:02:18	00:02:22	you first jumped into that course put
00:02:20	00:02:23	out your credit card and and
00:02:22	00:02:24	bought that you know five or six
00:02:23	00:02:26	thousand dollar course it was back then
00:02:24	00:02:28	it was like a launch day right
00:02:26	00:02:30	um so that was a crazy feeling but you
00:02:28	00:02:32	know once you actually jumped into the
00:02:30	00:02:34	course what was it like going through
00:02:32	00:02:36	that process of that 12-week procedure
00:02:34	00:02:38	there yet
00:02:36	00:02:40	yeah interesting signing up i mean that
00:02:38	00:02:42	that launch day was uh something
00:02:40	00:02:44	something special as
00:02:42	00:02:46	as you know uh for me i i had to stay up
00:02:44	00:02:48	in the middle of the night to actually
00:02:46	00:02:50	make sure i got my spot into the course
00:02:48	00:02:52	um but i'd made a decision i was all in
00:02:50	00:02:54	um you know so stayed up all night made
00:02:52	00:02:56	sure i was in um
00:02:54	00:02:57	the start of the course was was
00:02:56	00:02:59	fascinating actually it was really
00:02:57	00:03:01	really interesting i had never learnt
00:02:59	00:03:03	content like that before i had never
00:03:01	00:03:05	learned about how to build a business
00:03:03	00:03:08	and how much thought goes behind the
00:03:05	00:03:11	business so it was really fascinating um
00:03:08	00:03:13	i worked very very hard so the content
00:03:11	00:03:14	in the course um all the all the things
00:03:13	00:03:16	that mean you have discussed over the
00:03:14	00:03:16	last few years all the things that you
00:03:16	00:03:18	teach
00:03:16	00:03:20	very similar um
00:03:18	00:03:22	i felt like
00:03:20	00:03:24	it wasn't too difficult so i went
00:03:22	00:03:27	through the content did all the homework
00:03:24	00:03:28	uh took the coaching was a key method um
00:03:27	00:03:30	that i've learned just followed the
00:03:28	00:03:32	coaching did everything i needed to do
00:03:30	00:03:33	and then make sure i was reading a lot
00:03:32	00:03:36	of books and doing a lot of other
00:03:33	00:03:37	training in the background um so man it
00:03:36	00:03:40	was awesome it was awesome it was time
00:03:37	00:03:42	of great change for me um really kind of
00:03:40	00:03:44	pivotal moment in my life
00:03:42	00:03:45	okay and what would you say was kind of
00:03:44	00:03:48	the most difficult thing about going
00:03:45	00:03:48	through that process
00:03:48	00:03:50	i think
00:03:49	00:03:53	the
00:03:50	00:03:55	the excitement in the first few weeks is
00:03:53	00:03:56	amazing it's really really good fun but
00:03:55	00:03:58	then there comes a point during that
00:03:56	00:04:00	course where you realize okay
00:03:58	00:04:04	business isn't easy business is super
00:04:00	00:04:05	super hard um so i think uh to my memory
00:04:04	00:04:08	maybe after the first six to eight
00:04:05	00:04:11	months i realized okay i've been working
00:04:08	00:04:13	really hard but um actually it's it's a
00:04:11	00:04:15	lot more challenging than
00:04:13	00:04:17	anything that i've done in my past you
00:04:15	00:04:18	know i really had to
00:04:17	00:04:21	level up so
00:04:18	00:04:23	um yeah it was it was difficult but
00:04:21	00:04:24	there was a there was a big evolution
00:04:23	00:04:26	curve there so we got the fruits out of
00:04:24	00:04:27	that labor but it was challenging
00:04:26	00:04:29	okay
00:04:27	00:04:31	and in terms of that evolution what
00:04:29	00:04:35	would you say were the key things that
00:04:31	00:04:38	you know evolved in that process for you
00:04:35	00:04:41	yeah i mean so much so much um just
00:04:38	00:04:43	realizing how how
00:04:41	00:04:46	intelligent and how hard working
00:04:43	00:04:49	business owners are how much um how much
00:04:46	00:04:51	emotional pressure that they are willing
00:04:49	00:04:54	to put up with uh so for me i came into
00:04:51	00:04:57	this course and when you've worked a job
00:04:54	00:05:00	that you just don't realize how
00:04:57	00:05:02	intense it is to to build a business
00:05:00	00:05:03	especially starting from scratch uh
00:05:02	00:05:05	so
00:05:03	00:05:07	yeah so i think your question was what
00:05:05	00:05:08	was the major evolution curve i guess um
00:05:07	00:05:10	learning
00:05:08	00:05:13	well learning how much i had to learn
00:05:10	00:05:15	how much i had to read um learning about
00:05:13	00:05:17	things like uh how important it was for
00:05:15	00:05:18	the right people to be around me the
00:05:17	00:05:21	right content to be around me people
00:05:18	00:05:23	like you i like made sure that i kept
00:05:21	00:05:27	the right mentors around me um and then
00:05:23	00:05:28	i think uh just the the level of
00:05:27	00:05:30	pressure like how you have to really
00:05:28	00:05:32	lean into your fear and learn to take
00:05:30	00:05:33	that pressure before you can get that
00:05:32	00:05:36	level of success
00:05:33	00:05:38	yeah yeah that's so true okay and as you
00:05:36	00:05:39	went through the course i guess um the
00:05:38	00:05:42	next thing would be you know what was
00:05:39	00:05:44	that process like for you to getting
00:05:42	00:05:46	that very first client and tell us a
00:05:44	00:05:48	little bit about that story
00:05:46	00:05:51	oh man that um one of the greatest
00:05:48	00:05:52	buzzers in business as you know i mean
00:05:51	00:05:53	you probably um probably shared that
00:05:52	00:05:54	glory
00:05:53	00:05:57	um
00:05:54	00:06:00	yeah so the first the first client i
00:05:57	00:06:02	ever got uh so i had actually i was
00:06:00	00:06:03	working my corporate job um
00:06:02	00:06:05	so and i was selling animations
00:06:03	00:06:08	something similar to some of your
00:06:05	00:06:09	clients um and so i got in this sales
00:06:08	00:06:11	meeting by sending out
00:06:09	00:06:14	hundreds and hundreds of emails and i
00:06:11	00:06:17	had one response and um i jumped on that
00:06:14	00:06:18	response prepared this amazing sales
00:06:17	00:06:21	presentation
00:06:18	00:06:23	had a pre-prepared proposal pre-prepared
00:06:21	00:06:27	pitch all sorts of things um turned up
00:06:23	00:06:29	to this to this meeting and i was very
00:06:27	00:06:32	formal very prepared and then this guy
00:06:29	00:06:35	was just like just so casual so he he
00:06:32	00:06:37	was just so relaxed and i didn't realize
00:06:35	00:06:39	okay it's not that big a deal like i
00:06:37	00:06:41	just just had to show up and just make
00:06:39	00:06:43	sure that i was uh offering value
00:06:41	00:06:45	because
00:06:43	00:06:47	he knew nothing about my product um so
00:06:45	00:06:48	my knowledge compared to his was expert
00:06:47	00:06:49	level
00:06:48	00:06:51	um
00:06:49	00:06:54	so yeah i you know ran through that
00:06:51	00:06:57	meeting i remember being um insanely
00:06:54	00:07:00	nervous i remember the anxiety before um
00:06:57	00:07:03	got out uh made a follow-up call a
00:07:00	00:07:05	couple of days later i i i
00:07:03	00:07:07	my pricing was about say one-tenth of
00:07:05	00:07:10	what our pricing is now
00:07:07	00:07:12	but i was very very nervous to ask for
00:07:10	00:07:14	that price um but you know
00:07:12	00:07:17	it turned out to be easy he was like
00:07:14	00:07:18	cool yeah when when we start um and you
00:07:17	00:07:20	know that feeling of when you're like
00:07:18	00:07:22	trying to trying to be normal on the
00:07:20	00:07:25	phone um but under the table you're like
00:07:22	00:07:27	you're fist pumping like ready to to run
00:07:25	00:07:29	around celebrating your shirt off um it
00:07:27	00:07:31	was like that
00:07:29	00:07:32	yeah yeah yeah that's it's such an
00:07:31	00:07:34	awesome feeling and every time you start
00:07:32	00:07:36	new business as well you always get that
00:07:34	00:07:38	same feeling again like oh wow i can
00:07:36	00:07:40	actually sell this to someone because
00:07:38	00:07:41	even though you get that first sale in
00:07:40	00:07:43	your first business you think that's the
00:07:41	00:07:44	only thing you can sell and you start a
00:07:43	00:07:46	new business you're like oh wow i can
00:07:44	00:07:48	sell this as well that's crazy and i
00:07:46	00:07:49	think i like that i totally agree like
00:07:48	00:07:51	um yeah
00:07:49	00:07:53	so for for us we started offering new
00:07:51	00:07:54	services i mean you've been toking
00:07:53	00:07:56	about that um and it's the same thing
00:07:54	00:07:58	like when you build a new service you
00:07:56	00:08:00	build a new team you've got it already
00:07:58	00:08:02	but you just have like a little bit of
00:08:00	00:08:04	doubt you're like oh can i sell this
00:08:02	00:08:06	this is a new service um and then you
00:08:04	00:08:09	make that first sale maybe not as as
00:08:06	00:08:11	glorious as the first ever in business
00:08:09	00:08:12	but every time it's magnificent yeah
00:08:11	00:08:14	yeah and there's always i think when
00:08:12	00:08:15	you're first starting out before you get
00:08:14	00:08:17	that first sale we all feel that level
00:08:15	00:08:19	of doubt and we think that it's some
00:08:17	00:08:21	kind of you know super complicated
00:08:19	00:08:24	process we think that we need to be
00:08:21	00:08:25	super well prepared amazing sales people
00:08:24	00:08:26	you know have the best offer in the
00:08:25	00:08:28	world
00:08:26	00:08:29	um but at the end of the day i think 80
00:08:28	00:08:31	percent of the time it's literally just
00:08:29	00:08:32	being in front of them with something
00:08:31	00:08:34	that they want
00:08:32	00:08:35	at the right time yeah being in the
00:08:34	00:08:38	right place at the right time was
00:08:35	00:08:40	literally 80 of sales i would say um so
00:08:38	00:08:42	you know that's what you learn like um
00:08:40	00:08:43	if yeah if you're being taught by
00:08:42	00:08:45	someone who knows what they're doing um
00:08:43	00:08:47	if you just if you just follow the
00:08:45	00:08:49	process you know when when it comes to a
00:08:47	00:08:50	sales call if someone knows what they're
00:08:49	00:08:53	doing and they show you how to
00:08:50	00:08:54	run the sales call like um we had
00:08:53	00:08:56	scripts and things like that i know you
00:08:54	00:08:59	you have that in your in your course too
00:08:56	00:09:00	so when you just follow the script it's
00:08:59	00:09:03	like your your level of knowledge and
00:09:00	00:09:05	execution is already good enough like
00:09:03	00:09:06	you're already gonna make sales yeah
00:09:05	00:09:09	yeah because most people have that kind
00:09:06	00:09:10	of imposter syndrome believing that you
00:09:09	00:09:12	know
00:09:10	00:09:13	um they're not who they're saying they
00:09:12	00:09:14	are when they're selling something and i
00:09:13	00:09:16	think everyone has that in the beginning
00:09:14	00:09:18	but you've got to realize you know when
00:09:16	00:09:20	you start a business and you put in
00:09:18	00:09:21	research into learning about the service
00:09:20	00:09:22	that you're selling you know who it's
00:09:21	00:09:24	serving
00:09:22	00:09:26	what's what solution it's providing what
00:09:24	00:09:28	problem it's solving once you have all
00:09:26	00:09:29	of that knowledge around the process
00:09:28	00:09:31	around the service that's all you need
00:09:29	00:09:33	to be able to sell it that's all you
00:09:31	00:09:34	need because most that most of the time
00:09:33	00:09:36	you're going to know more than the
00:09:34	00:09:39	person you're selling to just with that
00:09:36	00:09:42	knowledge uh and that's right
00:09:39	00:09:43	the gap the expertise gap between them
00:09:42	00:09:45	and you after you've learned those
00:09:43	00:09:47	prerequisite things
00:09:45	00:09:49	is so big that you can you can sell them
00:09:47	00:09:51	not only can you sell them though you
00:09:49	00:09:52	can also be offering massive value to
00:09:51	00:09:56	them because the knowledge levels are so
00:09:52	00:09:58	different yeah yeah and you also find as
00:09:56	00:09:59	well that once you get that first sale
00:09:58	00:10:01	they're usually going to want to buy
00:09:59	00:10:03	different things from you as well
00:10:01	00:10:05	even in completely different services so
00:10:03	00:10:07	i think that's something that you really
00:10:05	00:10:09	found as well sanjay these days with
00:10:07	00:10:12	your sales process is having those
00:10:09	00:10:13	additional services to sell um maybe you
00:10:12	00:10:16	could tok to us a little bit about the
00:10:13	00:10:18	process of going from that first sale to
00:10:16	00:10:20	you know hitting your first milestones
00:10:18	00:10:21	whether that be your first 10k month or
00:10:20	00:10:23	whatever
00:10:21	00:10:26	yep absolutely so i think um especially
00:10:23	00:10:28	with selling on the internet um
00:10:26	00:10:29	the most important thing is trust at the
00:10:28	00:10:32	end of the day because there's so many
00:10:29	00:10:34	different vendors uh if if someone's
00:10:32	00:10:36	buying your service they're probably
00:10:34	00:10:38	seeing marketing from other companies
00:10:36	00:10:40	doing the same service so i feel like
00:10:38	00:10:42	the key is trust so you can just get
00:10:40	00:10:43	your foot in the door with an initial
00:10:42	00:10:45	project
00:10:43	00:10:47	for us we started as an animation studio
00:10:45	00:10:50	so we just wanted to do one animation
00:10:47	00:10:52	these days we do um a really cheap
00:10:50	00:10:54	strategy session even if we can just get
00:10:52	00:10:55	our foot in the door then as long as
00:10:54	00:10:57	you're delivering a good service you
00:10:55	00:11:00	build a really good level of trust with
00:10:57	00:11:02	that person um and then once you've over
00:11:00	00:11:05	delivered on that first sale on that
00:11:02	00:11:07	first product then um you can offer them
00:11:05	00:11:08	a whole suite of products and if you
00:11:07	00:11:11	think about it for a for a business
00:11:08	00:11:12	owner if you're selling b2b business
00:11:11	00:11:15	owners got a million things in his mind
00:11:12	00:11:18	he wants one reliable trustworthy source
00:11:15	00:11:20	of digital marketing that that he can
00:11:18	00:11:21	just rely on and doesn't have to worry
00:11:20	00:11:24	about it and if you've proven that in
00:11:21	00:11:24	that initial project then you can sell
00:11:24	00:11:26	them
00:11:24	00:11:28	different products for
00:11:26	00:11:30	years and years to come and and you're
00:11:28	00:11:31	doing them a great service because they
00:11:30	00:11:32	don't have to worry about trusting you
00:11:31	00:11:33	they already know you know what you're
00:11:32	00:11:36	doing
00:11:33	00:11:38	yeah yeah it's so true it's very
00:11:36	00:11:39	interesting as well i mean you um you
00:11:38	00:11:41	have an interesting approach as well
00:11:39	00:11:42	because i remember
00:11:41	00:11:44	uh you know when we were first starting
00:11:42	00:11:45	our sales processes you had a very
00:11:44	00:11:47	different approach to me i was always
00:11:45	00:11:50	trying to do everything fully automated
00:11:47	00:11:52	and you're always wanting to be very
00:11:50	00:11:54	very kind of personal uh even going to
00:11:52	00:11:55	the extent of flying over to your
00:11:54	00:11:57	clients maybe you could tell us a little
00:11:55	00:11:58	bit more about your thinking and your
00:11:57	00:11:59	process around that because i think it's
00:11:58	00:12:02	very interesting
00:11:59	00:12:04	i love that yeah i mean you should we
00:12:02	00:12:06	used to exchange a lot of ideas and even
00:12:04	00:12:09	though even though my sales press is
00:12:06	00:12:10	almost exactly the opposite to yours to
00:12:09	00:12:12	this day i've saw a lot of the things
00:12:10	00:12:16	that you did implemented
00:12:12	00:12:18	into my process so um my thinking is uh
00:12:16	00:12:21	i want to create lifetime clients and i
00:12:18	00:12:22	i'm also very much impacted by the uh
00:12:21	00:12:25	that the same
00:12:22	00:12:27	your network is your net worth so the
00:12:25	00:12:29	people that you have around you is is
00:12:27	00:12:31	very valuable in your life so um for me
00:12:29	00:12:33	i'm a little bit older i think i'm 10
00:12:31	00:12:35	years older than you um so at that stage
00:12:33	00:12:38	of my life when we were starting um i
00:12:35	00:12:39	think from memory you want to travel um
00:12:38	00:12:41	all over the world which is super super
00:12:39	00:12:42	cool um i've just come back from
00:12:41	00:12:44	traveling all over the world so i want
00:12:42	00:12:46	to
00:12:44	00:12:49	build a network and um and kind of work
00:12:46	00:12:50	in um i guess more corporate work for
00:12:49	00:12:51	more corporate companies
00:12:50	00:12:56	um
00:12:51	00:12:59	so my my thinking is if i can kind of um
00:12:56	00:13:01	sell a high tiket product um really get
00:12:59	00:13:03	myself into that company into that
00:13:01	00:13:06	boardroom um deliver a great higher
00:13:03	00:13:09	tiket product then the lifetime value
00:13:06	00:13:11	of that customer for the next one two
00:13:09	00:13:13	five even ten years
00:13:11	00:13:15	starts to become really really massive
00:13:13	00:13:17	but also what i've found is especially
00:13:15	00:13:19	for those higher tiket
00:13:17	00:13:21	clients they have networks of people
00:13:19	00:13:22	where they they introduce you um they're
00:13:21	00:13:24	always their friends are always looking
00:13:22	00:13:27	for people that they can trust and rely
00:13:24	00:13:28	on and so when you get introduced um
00:13:27	00:13:30	it's a great source of revenue great
00:13:28	00:13:32	source of clients but also a really
00:13:30	00:13:35	great source of friends these people
00:13:32	00:13:37	are very wise um very good to hang out
00:13:35	00:13:41	with uh they tend to know the secrets of
00:13:37	00:13:43	life um so i found that with a lot of my
00:13:41	00:13:45	higher tiket clients that i've spent
00:13:43	00:13:47	the money to go see or have spent the
00:13:45	00:13:49	time to to build an in-person
00:13:47	00:13:51	relationship um the the dividends that
00:13:49	00:13:53	has paid on both the business and
00:13:51	00:13:55	personal level has been really profound
00:13:53	00:13:57	yeah yeah for sure yeah i really like
00:13:55	00:13:59	that and i guess the the next question
00:13:57	00:14:01	would be you know tell us a little bit
00:13:59	00:14:03	more like with your with your first sale
00:14:01	00:14:05	how long does it take you to get that
00:14:03	00:14:06	first sale if you remember
00:14:05	00:14:09	yeah
00:14:06	00:14:12	it's going to be um i did it
00:14:09	00:14:13	i did it after the 12 weeks so
00:14:12	00:14:15	um
00:14:13	00:14:17	i'm gonna say three or four months
00:14:15	00:14:19	pretty similar to me i don't quite
00:14:17	00:14:21	remember yeah it would have been pretty
00:14:19	00:14:22	similar to me uh to you like i remember
00:14:21	00:14:25	we were kind of like all popping like
00:14:22	00:14:27	popcorn we're all playing like uh
00:14:25	00:14:29	around the same time um but yeah so what
00:14:27	00:14:31	happened is i made that sale and then
00:14:29	00:14:33	once you've made one sale the second one
00:14:31	00:14:35	tends to come a few weeks later um and
00:14:33	00:14:38	some really like really intense lessons
00:14:35	00:14:39	i learned um back in those days from our
00:14:38	00:14:41	network from the same people me and you
00:14:39	00:14:42	staying out with is
00:14:41	00:14:44	you just gotta make your first four
00:14:42	00:14:46	sales like it doesn't matter
00:14:44	00:14:47	what you sold them for i made a loss on
00:14:46	00:14:50	a couple of those sales it really
00:14:47	00:14:51	doesn't matter just make four sales um
00:14:50	00:14:53	get some money exchange get some
00:14:51	00:14:54	testimonials and case studies is the
00:14:53	00:14:56	most important thing
00:14:54	00:14:57	and then once you've made those four
00:14:56	00:14:59	sales and you've got those four case
00:14:57	00:15:01	studies then like you're almost home you
00:14:59	00:15:03	know i think the next milestone after
00:15:01	00:15:05	that is make 10 sales even if that takes
00:15:03	00:15:07	a year or two it doesn't matter once you
00:15:05	00:15:08	make 10 sales you go to business and
00:15:07	00:15:10	you'll never look back
00:15:08	00:15:11	yeah yeah yeah that's quite like that
00:15:10	00:15:13	and
00:15:11	00:15:16	okay that's interesting so maybe tok a
00:15:13	00:15:17	little bit about the process of becoming
00:15:16	00:15:19	more high tiket with your offer because
00:15:17	00:15:21	i know that was one of your main focuses
00:15:19	00:15:23	throughout your entire process tell me
00:15:21	00:15:25	more about that
00:15:23	00:15:28	definitely so i feel like um
00:15:25	00:15:30	originally when we learned business uh i
00:15:28	00:15:33	feel like there was a lot of focus on um
00:15:30	00:15:36	on premium and high tiket and i kind of
00:15:33	00:15:39	i really resonated with that um and it's
00:15:36	00:15:42	not that i'm against the um the kind of
00:15:39	00:15:44	more automated
00:15:42	00:15:46	methodology i love that as well um but
00:15:44	00:15:48	for me i really resonated with the high
00:15:46	00:15:51	tier because um the way that i thought
00:15:48	00:15:54	is if i really if i really care about
00:15:51	00:15:56	craft then um if i steal a high tiket i
00:15:54	00:15:59	can i can focus on getting better and
00:15:56	00:16:01	better at the craft of digital marketing
00:15:59	00:16:03	whereas um with the with the lower
00:16:01	00:16:05	tiket items um
00:16:03	00:16:07	you but you can't get better and better
00:16:05	00:16:11	because you like always got to focus on
00:16:07	00:16:12	more efficiency um that but that doesn't
00:16:11	00:16:14	that doesn't mean that's a bad business
00:16:12	00:16:15	model because on the flip side when
00:16:14	00:16:18	you're when you're running a really
00:16:15	00:16:21	beautiful automated business perhaps you
00:16:18	00:16:23	can um then have your passion and craft
00:16:21	00:16:25	on site or you can go travel or whatever
00:16:23	00:16:28	so i'm not against i'm not against the
00:16:25	00:16:29	uh the lower tiket i thought it's just
00:16:28	00:16:31	that i was really passionate about
00:16:29	00:16:33	marketing and i wanted to like even to
00:16:31	00:16:35	this day i want to be selling five and
00:16:33	00:16:38	six figure i want to be going through
00:16:35	00:16:40	six and seven figure marketing deals um
00:16:38	00:16:42	at some stage
00:16:40	00:16:44	i have actually got 160 clients but i
00:16:42	00:16:46	want to be doing that on the regular um
00:16:44	00:16:47	for me to be able to do that it's going
00:16:46	00:16:49	to require
00:16:47	00:16:50	um
00:16:49	00:16:52	yeah it's going to require basically a
00:16:50	00:16:54	lot more skill set and me being able to
00:16:52	00:16:57	give a lot more value which is higher
00:16:54	00:17:00	tiket products yeah yeah what's the
00:16:57	00:17:02	highest tiket sale you've had
00:17:00	00:17:04	um so the highest tiket sale i've had
00:17:02	00:17:08	initial sale which came through a
00:17:04	00:17:11	facebook ad was 22k
00:17:08	00:17:12	um it's pretty good in aud
00:17:11	00:17:15	um but using exactly what you were
00:17:12	00:17:18	toking about before um the way that i
00:17:15	00:17:20	will make the the bigger sales is by
00:17:18	00:17:23	making that first initial sale and then
00:17:20	00:17:24	um upselling once i've built a trust a
00:17:23	00:17:25	level of trust
00:17:24	00:17:27	um
00:17:25	00:17:29	but yeah i mean man when we first
00:17:27	00:17:32	started business um i mean you first
00:17:29	00:17:35	started to in my mind it was
00:17:32	00:17:37	impossible to sell something for
00:17:35	00:17:39	even five thousand dollars it was it was
00:17:37	00:17:41	impossible to sell that on online on the
00:17:39	00:17:44	internet i thought that was ridiculous
00:17:41	00:17:46	yeah and then fast forward my my biggest
00:17:44	00:17:48	deal is actually with a client overseas
00:17:46	00:17:51	and i've never actually shook their hand
00:17:48	00:17:52	before um it's it's possible you know
00:17:51	00:17:54	it's it's possible you just got to keep
00:17:52	00:17:56	keep pursuing the path
00:17:54	00:17:58	yeah yeah that's so true
00:17:56	00:18:00	and would you would you say you know as
00:17:58	00:18:02	you went through that process of
00:18:00	00:18:04	building your sales process specifically
00:18:02	00:18:06	so you know once you get a lead come in
00:18:04	00:18:08	with that process you go through
00:18:06	00:18:11	what would you say the main keys are in
00:18:08	00:18:13	that process to getting the sale the
00:18:11	00:18:15	kind of quick tips or special things
00:18:13	00:18:17	that you would say
00:18:15	00:18:18	i love it um i'm going to say exactly
00:18:17	00:18:20	what i think you would say maybe you
00:18:18	00:18:21	even told me this back in the day i'm
00:18:20	00:18:23	going to say repetition it's just a
00:18:21	00:18:25	matter of like um
00:18:23	00:18:27	follow the coaching follow whatever
00:18:25	00:18:29	coach you have so i guess in the context
00:18:27	00:18:31	of this conversation i'm assuming um you
00:18:29	00:18:33	provide some sort of training in your
00:18:31	00:18:35	course do you guys put sales training
00:18:33	00:18:38	into your yeah into your course yeah
00:18:35	00:18:40	yeah awesome okay cool so so if they're
00:18:38	00:18:41	getting sales training off you you gave
00:18:40	00:18:45	me a lot of coaching numbers back in the
00:18:41	00:18:47	day like if if you're if you've got that
00:18:45	00:18:49	sales script you've got as good a script
00:18:47	00:18:52	as you can get in this industry so all
00:18:49	00:18:53	it is is about repetition um yeah
00:18:52	00:18:56	i think most people fall off in that
00:18:53	00:18:57	they don't realize how much repetition
00:18:56	00:18:59	um for me i probably
00:18:57	00:19:02	at this stage i would have been on a few
00:18:59	00:19:04	thousand sales calls probably by now i'm
00:19:02	00:19:06	sure you're very similar um and i've
00:19:04	00:19:08	been on like
00:19:06	00:19:12	hundreds if not i'm gonna say hundreds
00:19:08	00:19:15	of uh in person or or virtual sales
00:19:12	00:19:16	processors with uh ceos or boards or
00:19:15	00:19:19	anything like that so
00:19:16	00:19:21	now it's at the stage where um if i
00:19:19	00:19:23	i ran one with a high profile tv
00:19:21	00:19:25	personality we're like very well known
00:19:23	00:19:27	um like
00:19:25	00:19:28	very well known i wouldn't say his name
00:19:27	00:19:30	um but
00:19:28	00:19:32	i was super like i was super comfortable
00:19:30	00:19:34	i could leave that room there was four
00:19:32	00:19:36	people in the room had no problems um
00:19:34	00:19:38	because i'd done it so many times i was
00:19:36	00:19:40	nervous but like it didn't it didn't
00:19:38	00:19:43	matter so repetition once you've got any
00:19:40	00:19:44	script as long as you can do it hundreds
00:19:43	00:19:46	of times you're gonna be fine
00:19:44	00:19:47	yeah i think that's key and a lot of
00:19:46	00:19:50	people as well when they first start
00:19:47	00:19:52	they're kind of you know afraid of doing
00:19:50	00:19:54	the sales calls and i mean there are
00:19:52	00:19:56	ways of getting around that you know
00:19:54	00:19:58	hire a sales person or just selling a
00:19:56	00:19:59	lower tik item with paid advertising
00:19:58	00:20:01	usually going to be able to sell
00:19:59	00:20:02	directly on the sales page but you know
00:20:01	00:20:05	if you are going to be building a sales
00:20:02	00:20:07	system that requires calls there isn't
00:20:05	00:20:09	anything crazy special that you need to
00:20:07	00:20:11	do people think you need to be you know
00:20:09	00:20:12	a really great sales person with special
00:20:11	00:20:14	things that you say on the calls but
00:20:12	00:20:17	most of the time it's a very simple
00:20:14	00:20:18	process and it's really does come down
00:20:17	00:20:20	to repetition and learning you know the
00:20:18	00:20:22	answers to questions getting that
00:20:20	00:20:23	coaching and slowly developing that
00:20:22	00:20:25	ability because even if you're
00:20:23	00:20:27	introverted even if you know you have an
00:20:25	00:20:29	accent or whatever it may be whatever
00:20:27	00:20:31	the thing is that you're worried about
00:20:29	00:20:33	people have done it already they've done
00:20:31	00:20:34	it with the same situation or in a worse
00:20:33	00:20:36	situation than you it's just about
00:20:34	00:20:39	repetition becoming comfortable i would
00:20:36	00:20:40	say becoming comfortable uh with sales
00:20:39	00:20:41	is more important than you know any
00:20:40	00:20:43	sales tactiks you're going to get
00:20:41	00:20:44	because if you're comfortable on the
00:20:43	00:20:47	call you're going to build a connection
00:20:44	00:20:48	much better with a potential client and
00:20:47	00:20:49	that way they're going to trust you a
00:20:48	00:20:51	lot more and they're going to want to
00:20:49	00:20:52	work with you so yeah becoming
00:20:51	00:20:54	comfortable is really key and that just
00:20:52	00:20:56	comes through repetition you're always
00:20:54	00:20:59	going to be nervous on that first call
00:20:56	00:21:01	boom exactly yeah and i always say that
00:20:59	00:21:03	like if you're if you're afraid of doing
00:21:01	00:21:06	sales calls i certainly was you like
00:21:03	00:21:07	from my memory you're a cold-calling gun
00:21:06	00:21:09	back in the day i'm not sure if that's
00:21:07	00:21:11	true or not but um certainly for me i
00:21:09	00:21:13	was i was very
00:21:11	00:21:15	very frightened of sales calls and i'd
00:21:13	00:21:17	never done it before but that is all the
00:21:15	00:21:19	more reasons why you should do it like
00:21:17	00:21:21	um it's so so important like even if
00:21:19	00:21:23	you're building an automated funnel that
00:21:21	00:21:25	doesn't require a sales person at some
00:21:23	00:21:27	stage you're going to need to be really
00:21:25	00:21:29	proficient at
00:21:27	00:21:30	going to decision makers and being able
00:21:29	00:21:32	to sell something even if you're not
00:21:30	00:21:33	selling your own product maybe you can
00:21:32	00:21:35	sell the business one day maybe you're
00:21:33	00:21:37	gonna um sell a partnership or something
00:21:35	00:21:40	like that so i think like everyone
00:21:37	00:21:43	should embrace sales and go and be with
00:21:40	00:21:45	the mindset of evolution knowing that if
00:21:43	00:21:47	you do hundreds of sales calls then your
00:21:45	00:21:49	level of evolution in terms of the way
00:21:47	00:21:51	that you can interact with people is
00:21:49	00:21:52	going to be um much higher than everyone
00:21:51	00:21:54	around you
00:21:52	00:21:56	yeah yeah and i would say that you know
00:21:54	00:21:57	when you when you're building your first
00:21:56	00:22:00	business when you're first getting into
00:21:57	00:22:01	this it's not really about you know
00:22:00	00:22:03	getting getting to the end goal as
00:22:01	00:22:05	quickly as possible it's about building
00:22:03	00:22:08	the skills that allow you to
00:22:05	00:22:09	consistently bring in clients at the end
00:22:08	00:22:11	of the day so that just comes through
00:22:09	00:22:13	repetition and making offers making
00:22:11	00:22:15	offers is really the most important
00:22:13	00:22:17	thing they can do in your business right
00:22:15	00:22:18	especially for us because you know the
00:22:17	00:22:20	thing is that
00:22:18	00:22:22	back in the day you couldn't start a
00:22:20	00:22:24	business like this you just couldn't and
00:22:22	00:22:26	it wasn't nearly as easy it is now so
00:22:24	00:22:27	there's a lot of people doing it but
00:22:26	00:22:29	that's simply because it's a lot easier
00:22:27	00:22:31	as well and to stand out from the crowd
00:22:29	00:22:33	you simply need to find the right niche
00:22:31	00:22:35	find the right service create a great
00:22:33	00:22:36	offer and be really good at delivering
00:22:35	00:22:38	that offer to your clients and you're
00:22:36	00:22:39	going to have regular client regular
00:22:38	00:22:41	clients coming in that buy more and more
00:22:39	00:22:43	things from you and that's really the
00:22:41	00:22:44	key so if you can build that skill
00:22:43	00:22:46	become comfortable with it and actually
00:22:44	00:22:49	put an effort into crafting that um you
00:22:46	00:22:52	know coming up creative solutions to
00:22:49	00:22:54	novel problems right so being creative
00:22:52	00:22:56	solving problems that's the key
00:22:54	00:22:58	and then what that all culminates in is
00:22:56	00:23:01	making offers it's your ability to make
00:22:58	00:23:02	as many offers as possible but also as
00:23:01	00:23:04	targeted as possible so you're going to
00:23:02	00:23:06	be testing those offers testing
00:23:04	00:23:07	different audiences that's so important
00:23:06	00:23:09	and i think a lot of people overlook
00:23:07	00:23:10	that they decide to focus more on you
00:23:09	00:23:13	know what their logo looks like or
00:23:10	00:23:15	choosing what their name should be and
00:23:13	00:23:17	yeah it's kind of they love it i love it
00:23:15	00:23:19	like man that's um yeah such a great
00:23:17	00:23:20	point but if you if you don't make the
00:23:19	00:23:23	offer then you don't really have any
00:23:20	00:23:25	feedback of whether you're you went well
00:23:23	00:23:27	or not so yeah um always make the offer
00:23:25	00:23:29	and man yeah of course that like it's
00:23:27	00:23:31	unbelievable how many people get into
00:23:29	00:23:36	business and like spend the first few
00:23:31	00:23:39	weeks deciding on logo colors name like
00:23:36	00:23:40	that's that's a that's a one-hour job if
00:23:39	00:23:42	that it's a it's a five-minute job and
00:23:40	00:23:45	then spend 55 minutes enjoying yourself
00:23:42	00:23:47	afterwards yeah exactly and i think as
00:23:45	00:23:49	well that people you know in a way they
00:23:47	00:23:51	enjoy theorizing they enjoy thinking
00:23:49	00:23:53	about what they should do and finding
00:23:51	00:23:55	the perfect answer because first of all
00:23:53	00:23:58	they're afraid of failure but second of
00:23:55	00:24:00	all they just don't want to move outside
00:23:58	00:24:01	of their comfort zone which taking
00:24:00	00:24:03	action is always going to be outside
00:24:01	00:24:04	your comfort zone unless it's something
00:24:03	00:24:06	that's a habit you do every day so it's
00:24:04	00:24:07	not a habit when you're first starting
00:24:06	00:24:08	out and it's going to be uncomfortable
00:24:07	00:24:11	but you just need to be willing to take
00:24:08	00:24:13	massive action and focus on making
00:24:11	00:24:15	decisions making good decisions but
00:24:13	00:24:17	don't you know worry so much about every
00:24:15	00:24:18	single little decision in the grand
00:24:17	00:24:20	scheme things it's not going to matter
00:24:18	00:24:21	and by taking action you're going to
00:24:20	00:24:23	fail and you're going to learn from
00:24:21	00:24:24	those failures and then you're going to
00:24:23	00:24:25	you know not repeat that failure but
00:24:24	00:24:27	you're going to get to the end goal
00:24:25	00:24:29	faster by taking action the more action
00:24:27	00:24:30	you take the faster you're going to get
00:24:29	00:24:32	that
00:24:30	00:24:34	i understand i'm gonna say that you like
00:24:32	00:24:37	there is no destination you know you
00:24:34	00:24:39	never actually make it anyway like um
00:24:37	00:24:41	it's it it's just at the end of the day
00:24:39	00:24:44	it's just evolution because you do make
00:24:41	00:24:46	it um so both you and i uh back in the
00:24:44	00:24:47	day when we used to speak every week
00:24:46	00:24:49	like we were toking about exactly what
00:24:47	00:24:51	we're living we kind of
00:24:49	00:24:53	we made it but you don't make it because
00:24:51	00:24:56	like uh there's just a new level of
00:24:53	00:24:58	problems a new level of stress uh it's
00:24:56	00:25:00	like it's always more spectacular living
00:24:58	00:25:03	your dreams than you ever could imagine
00:25:00	00:25:04	but it's also always more like
00:25:03	00:25:07	not as good as you thought it would be
00:25:04	00:25:09	you know just it wears off very quickly
00:25:07	00:25:11	so um it's just evolution at the end of
00:25:09	00:25:13	the day it's all evolution like
00:25:11	00:25:15	take massive massive action um don't
00:25:13	00:25:16	worry about the fruits of your labor it
00:25:15	00:25:18	doesn't really matter anyway like it's
00:25:16	00:25:21	just about evolving changing the person
00:25:18	00:25:22	you become and then you know in a few
00:25:21	00:25:25	years time you'll be exactly the person
00:25:22	00:25:27	that you want to be but but there'll be
00:25:25	00:25:29	no there's no difference you still keep
00:25:27	00:25:31	going still want to keep evolving
00:25:29	00:25:32	yeah yeah i think that's the key and you
00:25:31	00:25:35	know it's all about getting higher
00:25:32	00:25:37	quality problems so as you move up get
00:25:35	00:25:38	higher quality problems and you get
00:25:37	00:25:40	bigger goals at the end of the day
00:25:38	00:25:41	what's your uh what's your biggest
00:25:40	00:25:43	problem right now if you don't mind me
00:25:41	00:25:44	turning the interview around on you
00:25:43	00:25:46	honestly man my biggest problem right
00:25:44	00:25:49	now is just having too many things on my
00:25:46	00:25:50	to-do list like it's crazy i have a team
00:25:49	00:25:52	obviously that you know does some of the
00:25:50	00:25:54	things and i try and automate it as much
00:25:52	00:25:56	as possible but there's always new
00:25:54	00:25:58	things new ideas new things that need to
00:25:56	00:26:00	be done and i just can't get to
00:25:58	00:26:02	everything so that's really annoying for
00:26:00	00:26:04	me especially being an impatient person
00:26:02	00:26:06	i just want to get everything done as
00:26:04	00:26:08	fast as possible it's uh it's crazy so
00:26:06	00:26:09	my to-do list just being too big what
00:26:08	00:26:12	about yourself
00:26:09	00:26:14	nice good one um mine's gonna once um
00:26:12	00:26:17	energy until until very recently
00:26:14	00:26:19	uh i feel like um i mean i'm just
00:26:17	00:26:21	pushing pushing pushing but there's
00:26:19	00:26:23	always got to be a balance between how
00:26:21	00:26:26	much you push and how much rest you take
00:26:23	00:26:28	to actually recover um and on and off
00:26:26	00:26:30	throughout my business career like
00:26:28	00:26:32	throughout five years i i've pushed too
00:26:30	00:26:34	hard into burnout um and then there's
00:26:32	00:26:36	been times where like i didn't quite get
00:26:34	00:26:38	it right and like relaxed a bit too much
00:26:36	00:26:41	i feel like the last seven or eight
00:26:38	00:26:43	months um i have have been relaxed and
00:26:41	00:26:44	maybe a little bit anxious like waking
00:26:43	00:26:48	up anxious so
00:26:44	00:26:50	um my energy hasn't been quite right um
00:26:48	00:26:53	but the last few weeks have been hitting
00:26:50	00:26:54	the gym extra hard um focusing a lot on
00:26:53	00:26:57	my sleep that sort of thing just being a
00:26:54	00:27:00	bit more disciplined with my health and
00:26:57	00:27:02	um and feeling a bit better but yeah i
00:27:00	00:27:04	energy i i need to quadruple my energy
00:27:02	00:27:07	levels right now same as you um so that
00:27:04	00:27:09	i can get through that task list and
00:27:07	00:27:11	get everything done that i want to i
00:27:09	00:27:11	need a limitless skill
00:27:11	00:27:13	yeah
00:27:11	00:27:14	yeah well the thing is as well like with
00:27:13	00:27:15	with those
00:27:14	00:27:18	types of things i even tok about a lot
00:27:15	00:27:20	of their energy stuff in the course and
00:27:18	00:27:22	you'll get into habits and all that but
00:27:20	00:27:24	um i think the most important thing with
00:27:22	00:27:25	it is you know having that balance as
00:27:24	00:27:27	well because you have to remember you
00:27:25	00:27:29	know you've probably heard of production
00:27:27	00:27:32	versus production capacity that from uh
00:27:29	00:27:34	stephen covey's other steven habs highly
00:27:32	00:27:37	effective people is so true because you
00:27:34	00:27:39	can have 20 you can work 24 hours a day
00:27:37	00:27:40	but if you're not doing good work if
00:27:39	00:27:42	you're not doing focused work and
00:27:40	00:27:43	actually achieving anything in that 24
00:27:42	00:27:44	hours that you're working supposedly
00:27:43	00:27:46	you're not going to get as much done as
00:27:44	00:27:48	someone that is working effectively or
00:27:46	00:27:50	efficiently for four hours a day
00:27:48	00:27:52	actually getting things done fully
00:27:50	00:27:54	focused you know deep work um so those
00:27:52	00:27:55	things are really key and then you know
00:27:54	00:27:57	having those external habits i think we
00:27:55	00:28:00	really lose focus on those we don't
00:27:57	00:28:03	think they are important um and i think
00:28:00	00:28:04	they're massively important um obviously
00:28:03	00:28:06	go through periods where you know you
00:28:04	00:28:07	work all day and you don't do all of
00:28:06	00:28:09	those things you know you should do for
00:28:07	00:28:10	your energy and that does lead to
00:28:09	00:28:12	burnout eventually and it's fine to do
00:28:10	00:28:13	when you've got like a launch coming up
00:28:12	00:28:16	or you need to quickly get something
00:28:13	00:28:17	done um but you do need to have that
00:28:16	00:28:19	daily plan that you stik to those daily
00:28:17	00:28:20	habits that you stik to in order to
00:28:19	00:28:22	actually feel like you're being
00:28:20	00:28:25	productive in those hours that you need
00:28:22	00:28:26	to be working um and i think that's key
00:28:25	00:28:28	that's something that i'm i'm super
00:28:26	00:28:30	crazy about you know that so
00:28:28	00:28:31	i know that yeah i know that a lot um i
00:28:30	00:28:34	think a lot of the habits that we used
00:28:31	00:28:35	to discuss back in the day um still very
00:28:34	00:28:37	much apply to me i still i still use
00:28:35	00:28:39	them a lot just like things like
00:28:37	00:28:41	measuring um monitoring where you're at
00:28:39	00:28:43	i think i think in business you're
00:28:41	00:28:45	always going to be pushing into your to
00:28:43	00:28:47	your redline zone the idea is um that's
00:28:45	00:28:48	that's evolution like you're always
00:28:47	00:28:51	always pushing into your fear always
00:28:48	00:28:52	pushing into how much that you can do um
00:28:51	00:28:54	but yeah as long as you have your
00:28:52	00:28:56	disciplines and your habits right uh
00:28:54	00:28:59	mate those things that men used to
00:28:56	00:29:01	discuss back in the day um i still still
00:28:59	00:29:02	have a lot of that implemented maybe not
00:29:01	00:29:03	to the extent you used to have it
00:29:02	00:29:07	remember you said these crazy
00:29:03	00:29:08	spreadsheets measuring everything yes um
00:29:07	00:29:10	but yeah as long as you can monitor
00:29:08	00:29:11	yourself and just make sure you don't
00:29:10	00:29:14	hit burnout because once you burn up
00:29:11	00:29:16	you're yeah i mean and toking
00:29:14	00:29:17	about those spreadsheets i even get into
00:29:16	00:29:19	that in the course with students i even
00:29:17	00:29:20	give them the spreadsheet and all of
00:29:19	00:29:22	that and uh like
00:29:20	00:29:24	i'm trying to teach everyone to to use
00:29:22	00:29:26	it but you have to be a special kind of
00:29:24	00:29:28	crazy to really use a long term likely
00:29:26	00:29:30	so i mean you got to be a special kind
00:29:28	00:29:33	of crazy to do business i think i think
00:29:30	00:29:35	like uh those types of spreadsheets um
00:29:33	00:29:37	is mandatory when you're starting
00:29:35	00:29:38	business because yeah you don't really
00:29:37	00:29:41	know what you're doing you don't know
00:29:38	00:29:43	the level of the level of discipline and
00:29:41	00:29:44	detail that other business owners um a
00:29:43	00:29:47	few years ahead of you have already
00:29:44	00:29:49	implemented so you got to like have a
00:29:47	00:29:50	mentor like yourself who tells you this
00:29:49	00:29:53	is how you have to do it and you just
00:29:50	00:29:55	got to follow it for i'm going to say
00:29:53	00:29:57	like a year or two and then eventually
00:29:55	00:29:59	like you get wise enough to be like oh
00:29:57	00:30:00	man it's got it's like a ridiculous i
00:29:59	00:30:02	don't need to follow that or maybe
00:30:00	00:30:05	you're like okay cool this is exactly
00:30:02	00:30:06	what i need my personality type yeah
00:30:05	00:30:08	yeah and i think as well it really
00:30:06	00:30:10	depends on your goals as well like some
00:30:08	00:30:11	people just want to get to you know 10
00:30:10	00:30:13	000
00:30:11	00:30:14	a month and then they'll be happy with
00:30:13	00:30:16	that and that's fine but if you want to
00:30:14	00:30:19	get to those really high levels um you
00:30:16	00:30:21	need to you need to be implementing a
00:30:19	00:30:23	plan and really going hard on that plan
00:30:21	00:30:24	um and in the beginning even if you do
00:30:23	00:30:25	want to get to ten thousand dollars a
00:30:24	00:30:27	month it's going to be you know putting
00:30:25	00:30:28	in as much work as you possibly can of
00:30:27	00:30:30	course some people have full-time jobs
00:30:28	00:30:31	and all that doing on the side but just
00:30:30	00:30:33	putting as much work as you can until
00:30:31	00:30:34	you can hit your goals but once you get
00:30:33	00:30:36	to those goals you're going to find you
00:30:34	00:30:39	end up having bigger goals anyway
00:30:36	00:30:41	and you're going to engineer
00:30:39	00:30:43	yeah i agree agree do you do you know
00:30:41	00:30:45	anyone we all of us that used to be our
00:30:43	00:30:47	grandest goal um to hit 10k months and
00:30:45	00:30:50	like uh i feel like menu like works
00:30:47	00:30:51	really hard towards it together a lot um
00:30:50	00:30:53	but do you know anyone who made it to
00:30:51	00:30:54	10k months and then decided they were
00:30:53	00:30:55	happy with that and they didn't want to
00:30:54	00:30:58	go any further
00:30:55	00:31:00	yeah i reckon i know a few people but
00:30:58	00:31:02	not many most people end up having
00:31:00	00:31:03	bigger goals like entrepreneurs always
00:31:02	00:31:05	have bigger goals
00:31:03	00:31:07	and you don't need to be an entrepreneur
00:31:05	00:31:08	to start a business but like your
00:31:07	00:31:10	business isn't going to be a big
00:31:08	00:31:12	business and it's not going to be a
00:31:10	00:31:14	crazy successful business if you're not
00:31:12	00:31:16	um and you can you can become one as
00:31:14	00:31:18	well i think that you know some people
00:31:16	00:31:20	are born entrepreneurs but some people
00:31:18	00:31:23	teach themselves as well
00:31:20	00:31:24	um so yeah
00:31:23	00:31:26	yeah yeah
00:31:24	00:31:29	i wasn't entrepreneurial at all i was
00:31:26	00:31:31	like uh brought up to be like very uh
00:31:29	00:31:33	you know straight down the line like
00:31:31	00:31:34	everyone around me was like that so i i
00:31:33	00:31:36	didn't know what it was like to hunt for
00:31:34	00:31:38	your own food um
00:31:36	00:31:41	it was super super scary i had to be
00:31:38	00:31:42	taught from the uh from scratch now i i
00:31:41	00:31:44	don't know what it's like to not have
00:31:42	00:31:46	for your own food
00:31:44	00:31:47	yeah yeah it's very um it's very
00:31:46	00:31:49	interesting when you look back and
00:31:47	00:31:52	you're like hey actually it's weird to
00:31:49	00:31:54	me that people go to a job every day and
00:31:52	00:31:56	like at nine to five i don't i don't get
00:31:54	00:31:57	that i couldn't do that um yeah it's
00:31:56	00:32:01	kind of i would say the same even though
00:31:57	00:32:03	i work seven to seven now like
00:32:01	00:32:05	i'd say it's like so limiting like it's
00:32:03	00:32:07	so um it must be so difficult to have to
00:32:05	00:32:09	go to the office from nine to five every
00:32:07	00:32:11	day you must feel so frustrated i mean
00:32:09	00:32:12	but at the end of the day some people
00:32:11	00:32:14	like it some people like it because it
00:32:12	00:32:16	means that they can come home after work
00:32:14	00:32:18	and not think about work as well so i
00:32:16	00:32:20	think it depends on the person as well
00:32:18	00:32:22	like what they prefer
00:32:20	00:32:24	dude i i i definitely don't say i
00:32:22	00:32:26	lifestyle is better like i prefer the
00:32:24	00:32:29	business um less though but i definitely
00:32:26	00:32:31	would not um preach that yeah
00:32:29	00:32:33	it's just more suited to what it's kind
00:32:31	00:32:34	of popular online these days to really
00:32:33	00:32:38	preach like oh
00:32:34	00:32:40	nine to five is bad and stuff like that
00:32:38	00:32:41	you get some i think all all business
00:32:40	00:32:43	owners when they start i was probably
00:32:41	00:32:45	the worst example of this i have a
00:32:43	00:32:47	feeling you probably were too you get
00:32:45	00:32:49	this ego of like oh i'm so cool because
00:32:47	00:32:51	i started a business and then like you
00:32:49	00:32:52	start like uh
00:32:51	00:32:53	preaching and toking down on other
00:32:52	00:32:55	people
00:32:53	00:32:57	but what i realized especially for me
00:32:55	00:32:59	that just came from a fear it came from
00:32:57	00:33:02	fear of like like now i don't have
00:32:59	00:33:04	that job and also i don't know if i'm
00:33:02	00:33:06	gonna i'm gonna make it and like so i
00:33:04	00:33:09	had like uh this beer and i the way that
00:33:06	00:33:11	i took it out another baby was like um
00:33:09	00:33:13	trying to tok down on the office life
00:33:11	00:33:15	um yeah yeah that's just part of the
00:33:13	00:33:17	evolution of business like i
00:33:15	00:33:20	i learned over the years that all of
00:33:17	00:33:21	your darkest uh darkest insecurities
00:33:20	00:33:23	come up through the challenge of
00:33:21	00:33:24	business and that's a beautiful thing
00:33:23	00:33:26	because like once you deal with them
00:33:24	00:33:28	then you're done you never have to deal
00:33:26	00:33:29	with that again almost yeah you evolve
00:33:28	00:33:31	or you're up level
00:33:29	00:33:33	yeah yeah that's so true and i think
00:33:31	00:33:34	that the most dangerous period for that
00:33:33	00:33:36	are those beginning stages where you're
00:33:34	00:33:38	getting like the period before getting
00:33:36	00:33:39	your first sale is the most dangerous
00:33:38	00:33:41	period because you're most likely to
00:33:39	00:33:43	give up during that first period and
00:33:41	00:33:45	often it comes down to you know not
00:33:43	00:33:46	being willing to go outside your comfort
00:33:45	00:33:48	zone not being willing to take those
00:33:46	00:33:50	actions and then saying oh you know i
00:33:48	00:33:52	haven't gotten a sale yet it's been a
00:33:50	00:33:54	week i don't think this works or it
00:33:52	00:33:56	doesn't work for me and those are
00:33:54	00:33:58	usually the two biggest um the biggest
00:33:56	00:34:00	limiting beliefs really that people have
00:33:58	00:34:02	when it comes to starting a business
00:34:00	00:34:04	agreed it's it's not rocket science it's
00:34:02	00:34:06	like it's not all difficult like um i
00:34:04	00:34:08	mean you've you've actually like laid
00:34:06	00:34:10	the path you know you've given everyone
00:34:08	00:34:12	the golden tiket like all you have to
00:34:10	00:34:13	do is follow um but i would say like if
00:34:12	00:34:15	you stand up to a course certainly
00:34:13	00:34:18	that's how i felt you you felt the same
00:34:15	00:34:20	once you stand up you're all in there's
00:34:18	00:34:23	no like there is there is no failure so
00:34:20	00:34:25	as long as you um put at least 50 hours
00:34:23	00:34:27	of work in a week i'm going to say 60
00:34:25	00:34:29	when you're starting but whatever up to
00:34:27	00:34:30	you um as long as you read a book a week
00:34:29	00:34:33	and as long as you just follow the steps
00:34:30	00:34:35	that your mentor lays out for you like
00:34:33	00:34:36	you can't fail it's it's not possible to
00:34:35	00:34:39	fail you just got to keep keep
00:34:36	00:34:40	persisting keep persisting um but you're
00:34:39	00:34:41	also going to realize like it's the
00:34:40	00:34:43	hardest game in the world it's the
00:34:41	00:34:44	hardest it's the hardest blood sport in
00:34:43	00:34:45	the world so like
00:34:44	00:34:47	it ain't going to be easy even if you
00:34:45	00:34:49	make the first sale easily like you're
00:34:47	00:34:50	going to get challenges at some stage
00:34:49	00:34:51	there's always going to be challenges
00:34:50	00:34:53	and you have to be willing to go through
00:34:51	00:34:56	them and it just comes down to wanting
00:34:53	00:34:57	to grow wanting to achieve things and um
00:34:56	00:34:59	yeah it's interesting as well i mean
00:34:57	00:35:01	like as you go through that process you
00:34:59	00:35:02	need to realize it's almost like a video
00:35:01	00:35:04	game you know you're going to build the
00:35:02	00:35:06	skills at the video game get better at
00:35:04	00:35:08	the video game and build your character
00:35:06	00:35:10	over time it's not like oh my god i
00:35:08	00:35:12	haven't i haven't built a year i haven't
00:35:10	00:35:13	gotten to that end goal it's it's about
00:35:12	00:35:15	the process of building it because by
00:35:13	00:35:16	following that process you're going to
00:35:15	00:35:18	get the results anyway if you're
00:35:16	00:35:20	actually following implementing the
00:35:18	00:35:21	process and i would say that actually
00:35:20	00:35:24	taking action in the process the most
00:35:21	00:35:26	important thing people focus too much on
00:35:24	00:35:28	you know dreaming about what's going to
00:35:26	00:35:30	happen but never actually taking action
00:35:28	00:35:31	towards making it happen um that's
00:35:30	00:35:33	probably the biggest problem in terms of
00:35:31	00:35:34	you know the things that people do about
00:35:33	00:35:36	the habits and behaviors they have when
00:35:34	00:35:38	they're starting
00:35:36	00:35:39	yes i mean especially at the start
00:35:38	00:35:41	you're gonna take massive action i
00:35:39	00:35:43	believe was your uh your terminology
00:35:41	00:35:45	like just go you just gotta go all in
00:35:43	00:35:47	especially that the first few months
00:35:45	00:35:48	like um i don't know what the statistiks
00:35:47	00:35:51	are but i think in the first year what
00:35:48	00:35:53	is it like 90 fail or anything like that
00:35:51	00:35:56	um but like if you if you swapped the
00:35:53	00:35:58	statistiks around and said like um out
00:35:56	00:36:00	of all the people that truly went all in
00:35:58	00:36:02	um truly decided to work
00:36:00	00:36:04	let's say the 50 60 hours a week truly
00:36:02	00:36:08	decided to read one book a week truly
00:36:04	00:36:10	decided to actually follow their mentors
00:36:08	00:36:14	steps i'd say that over 90 of those
00:36:10	00:36:15	people succeed yeah yeah it's so true
00:36:14	00:36:17	it's not about like when you look at you
00:36:15	00:36:18	know even things like
00:36:17	00:36:20	multi-level marketing and all of that
00:36:18	00:36:22	kind of stuff um
00:36:20	00:36:25	like or real estate or any of those
00:36:22	00:36:26	different areas that people get into
00:36:25	00:36:28	it's always going to have a high failure
00:36:26	00:36:29	rate but that always comes down to
00:36:28	00:36:31	people giving up so most people just
00:36:29	00:36:34	give up they don't actually take action
00:36:31	00:36:35	and that's the problem so you know
00:36:34	00:36:37	actually motivating people to take
00:36:35	00:36:40	action and making things as easy as
00:36:37	00:36:41	possible for them is really key um but
00:36:40	00:36:43	at the end of the day it's up to the
00:36:41	00:36:46	person to take action with with the
00:36:43	00:36:47	information um with this type of stuff
00:36:46	00:36:49	too and i think that's really important
00:36:47	00:36:51	for people to be aware of is you know
00:36:49	00:36:53	it's up to you you know the the results
00:36:51	00:36:55	are in your hands you just need to
00:36:53	00:36:57	implement the things that have been
00:36:55	00:36:58	given to you and build those skills and
00:36:57	00:37:00	you're going to get that if you don't
00:36:58	00:37:02	give up if you solve problems if you
00:37:00	00:37:04	fail and you learn from those failures
00:37:02	00:37:05	you're not going to fail it's impossible
00:37:04	00:37:08	to fail i've never seen anyone fail who
00:37:05	00:37:10	hasn't given up i know people that have
00:37:08	00:37:12	gone at it for a year like a whole year
00:37:10	00:37:14	and got in you know a two hundred dollar
00:37:12	00:37:17	sale and then now their business is
00:37:14	00:37:19	doing 290 000 per year so like those are
00:37:17	00:37:21	usually the people that like uh that do
00:37:19	00:37:23	the best when they struggle actually i
00:37:21	00:37:24	was one of those kind of things you just
00:37:23	00:37:26	what you said just gave me a flashback
00:37:24	00:37:28	of my time in
00:37:26	00:37:31	when i was when i was first learning um
00:37:28	00:37:32	i was like we were divided into groups
00:37:31	00:37:35	and everyone in my group was making sale
00:37:32	00:37:36	and i was struggling to make a sale
00:37:35	00:37:38	i found it really really tough but like
00:37:36	00:37:41	it's usually the people that find it
00:37:38	00:37:43	really tough but persist like just
00:37:41	00:37:45	relentlessly persist those people
00:37:43	00:37:47	struggle but then they're the ones that
00:37:45	00:37:48	usually succeed long term because
00:37:47	00:37:50	they've been through that struggle they
00:37:48	00:37:51	know that once they've got through that
00:37:50	00:37:53	they're like okay cool if i go through
00:37:51	00:37:55	that and get through anything and then
00:37:53	00:37:57	yeah they usually skyrocket
00:37:55	00:37:59	yeah yeah that's so true that's so true
00:37:57	00:38:01	yeah i think we we really hit on a lot
00:37:59	00:38:03	of good points here sanjay so um maybe
00:38:01	00:38:05	to close things up for everyone you can
00:38:03	00:38:07	have any last words for them of
00:38:05	00:38:10	inspiration
00:38:07	00:38:13	um yeah i i like to say that uh it is
00:38:10	00:38:16	like 100 possible like um what can i say
00:38:13	00:38:18	that for me uh i i'm not at all a
00:38:16	00:38:20	special guy in fact i'm like i started
00:38:18	00:38:23	off as a disadvantage i feel like a lot
00:38:20	00:38:26	of people that that made it in business
00:38:23	00:38:27	outside as a disadvantage um i kind of
00:38:26	00:38:29	didn't know what i was doing didn't
00:38:27	00:38:31	really have so much confidence all that
00:38:29	00:38:33	sort of stuff um but if you just stik
00:38:31	00:38:35	with it like just please please stik
00:38:33	00:38:37	with that just go all in you've got
00:38:35	00:38:39	you've got all of the most profound
00:38:37	00:38:41	wisdom that you need from dylan like you
00:38:39	00:38:43	you've also coached me back in the day
00:38:41	00:38:44	man i understand how much you know like
00:38:43	00:38:46	all you got to do is put in the work
00:38:44	00:38:48	just follow the path go through the
00:38:46	00:38:50	inevitable challenges and then whatever
00:38:48	00:38:52	your wildest dreams are you'll be doing
00:38:50	00:38:54	it in a few years
00:38:52	00:38:55	yeah yeah yeah so true commitment is the
00:38:54	00:38:58	key at the end of the day and taking
00:38:55	00:39:00	action so yeah awesome thanks for that
00:38:58	00:39:02	sanjay everyone have any questions
00:39:00	00:39:03	comment below and uh yeah tok to you
00:39:02	00:39:07	soon
00:39:03	00:39:07	good to chat man