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From Corporate Job To Hotel Office In Paradise With Drop Servicing

Published on: December 2 2022 by Dylan Sigley

From Corporate Job To Hotel Office In Paradise With Drop Servicing

From Corporate Job To Hotel Office In Paradise With Drop Servicing

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00:00:00 00:00:04 okay what's up everyone so today i'm
00:00:01 00:00:05 here with sanjay uh sanji is actually
00:00:04 00:00:07 one of my mates from back in the day we
00:00:05 00:00:09 took a course together it was around
00:00:07 00:00:11 five or six thousand dollars back then
00:00:09 00:00:12 um and we actually did a lot of uh
00:00:11 00:00:14 accountability course together back in
00:00:12 00:00:15 the day we were kind of accountability
00:00:14 00:00:17 partners when we were starting our
00:00:15 00:00:19 businesses out so i wanted to tok to
00:00:17 00:00:21 sanjay to you know get him to tell you
00:00:19 00:00:22 guys a little bit more about his story
00:00:21 00:00:24 um you know learn that process from
00:00:22 00:00:26 start to finish what it's like starting
00:00:24 00:00:28 a brand new business so sanjay maybe you
00:00:26 00:00:30 could start off by telling us a little
00:00:28 00:00:32 bit about you know where you're at right
00:00:30 00:00:34 now and then take us through the journey
00:00:32 00:00:38 from start to finish
00:00:34 00:00:40 100 uh good to be with you again man so
00:00:38 00:00:43 i'm going to say uh i'm five years in
00:00:40 00:00:44 business now um it was it was five years
00:00:43 00:00:45 ago i was just working in the corporate
00:00:44 00:00:48 world you know i was just a normal
00:00:45 00:00:50 normal guy scrolling a facebook feed at
00:00:48 00:00:53 work as as you do in the corporate world
00:00:50 00:00:55 um and i saw an ad for that business
00:00:53 00:00:58 course and um i wasn't special at all i
00:00:55 00:01:01 had like zero business experience but
00:00:58 00:01:03 just click that and um join this this
00:01:01 00:01:03 business course then you know it was it
00:01:03 00:01:06 was
00:01:03 00:01:08 12-week course uh taught us the basics
00:01:06 00:01:10 of business but i kind of
00:01:08 00:01:11 had made a decision at that point that i
00:01:10 00:01:14 was going to go all in and do everything
00:01:11 00:01:16 i needed to do to just make sure i got
00:01:14 00:01:19 this off the ground um and it was tough
00:01:16 00:01:21 man it was challenging but uh yeah five
00:01:19 00:01:23 years later it's off the ground and life
00:01:21 00:01:25 is good
00:01:23 00:01:28 yeah yeah for sure and i guess what was
00:01:25 00:01:31 the the spark that made you decide to
00:01:28 00:01:32 join that course in the first place
00:01:31 00:01:34 i
00:01:32 00:01:36 oh as i said i was in the corporate
00:01:34 00:01:38 world um i had kind of climbed the
00:01:36 00:01:40 corporate ladder and uh i i got to a
00:01:38 00:01:41 stage where i've done everything i
00:01:40 00:01:44 wanted to do in my career as an i.t
00:01:41 00:01:45 career i was running a team um
00:01:44 00:01:48 you know i'd done everything i needed to
00:01:45 00:01:49 do and i realized that uh if i stayed
00:01:48 00:01:52 that part then
00:01:49 00:01:54 there was really going to be nothing
00:01:52 00:01:55 interesting or um fascinating for me
00:01:54 00:01:58 about the world you know i had this
00:01:55 00:02:00 spirit of adventure in my heart so
00:01:58 00:02:02 uh yeah so that that kind of just got me
00:02:00 00:02:04 over the edge it was a leap of faith um
00:02:02 00:02:07 i had to drop everything that i had
00:02:04 00:02:09 worked so hard for um but took the leap
00:02:07 00:02:12 of faith and um as i said i was just i
00:02:09 00:02:15 was very intent on going all in and
00:02:12 00:02:16 making sure i did whatever it took to to
00:02:15 00:02:18 get the results
00:02:16 00:02:20 yeah and what was it like you know when
00:02:18 00:02:22 you first jumped into that course put
00:02:20 00:02:23 out your credit card and and
00:02:22 00:02:24 bought that you know five or six
00:02:23 00:02:26 thousand dollar course it was back then
00:02:24 00:02:28 it was like a launch day right
00:02:26 00:02:30 um so that was a crazy feeling but you
00:02:28 00:02:32 know once you actually jumped into the
00:02:30 00:02:34 course what was it like going through
00:02:32 00:02:36 that process of that 12-week procedure
00:02:34 00:02:38 there yet
00:02:36 00:02:40 yeah interesting signing up i mean that
00:02:38 00:02:42 that launch day was uh something
00:02:40 00:02:44 something special as
00:02:42 00:02:46 as you know uh for me i i had to stay up
00:02:44 00:02:48 in the middle of the night to actually
00:02:46 00:02:50 make sure i got my spot into the course
00:02:48 00:02:52 um but i'd made a decision i was all in
00:02:50 00:02:54 um you know so stayed up all night made
00:02:52 00:02:56 sure i was in um
00:02:54 00:02:57 the start of the course was was
00:02:56 00:02:59 fascinating actually it was really
00:02:57 00:03:01 really interesting i had never learnt
00:02:59 00:03:03 content like that before i had never
00:03:01 00:03:05 learned about how to build a business
00:03:03 00:03:08 and how much thought goes behind the
00:03:05 00:03:11 business so it was really fascinating um
00:03:08 00:03:13 i worked very very hard so the content
00:03:11 00:03:14 in the course um all the all the things
00:03:13 00:03:16 that mean you have discussed over the
00:03:14 00:03:16 last few years all the things that you
00:03:16 00:03:18 teach
00:03:16 00:03:20 very similar um
00:03:18 00:03:22 i felt like
00:03:20 00:03:24 it wasn't too difficult so i went
00:03:22 00:03:27 through the content did all the homework
00:03:24 00:03:28 uh took the coaching was a key method um
00:03:27 00:03:30 that i've learned just followed the
00:03:28 00:03:32 coaching did everything i needed to do
00:03:30 00:03:33 and then make sure i was reading a lot
00:03:32 00:03:36 of books and doing a lot of other
00:03:33 00:03:37 training in the background um so man it
00:03:36 00:03:40 was awesome it was awesome it was time
00:03:37 00:03:42 of great change for me um really kind of
00:03:40 00:03:44 pivotal moment in my life
00:03:42 00:03:45 okay and what would you say was kind of
00:03:44 00:03:48 the most difficult thing about going
00:03:45 00:03:48 through that process
00:03:48 00:03:50 i think
00:03:49 00:03:53 the
00:03:50 00:03:55 the excitement in the first few weeks is
00:03:53 00:03:56 amazing it's really really good fun but
00:03:55 00:03:58 then there comes a point during that
00:03:56 00:04:00 course where you realize okay
00:03:58 00:04:04 business isn't easy business is super
00:04:00 00:04:05 super hard um so i think uh to my memory
00:04:04 00:04:08 maybe after the first six to eight
00:04:05 00:04:11 months i realized okay i've been working
00:04:08 00:04:13 really hard but um actually it's it's a
00:04:11 00:04:15 lot more challenging than
00:04:13 00:04:17 anything that i've done in my past you
00:04:15 00:04:18 know i really had to
00:04:17 00:04:21 level up so
00:04:18 00:04:23 um yeah it was it was difficult but
00:04:21 00:04:24 there was a there was a big evolution
00:04:23 00:04:26 curve there so we got the fruits out of
00:04:24 00:04:27 that labor but it was challenging
00:04:26 00:04:29 okay
00:04:27 00:04:31 and in terms of that evolution what
00:04:29 00:04:35 would you say were the key things that
00:04:31 00:04:38 you know evolved in that process for you
00:04:35 00:04:41 yeah i mean so much so much um just
00:04:38 00:04:43 realizing how how
00:04:41 00:04:46 intelligent and how hard working
00:04:43 00:04:49 business owners are how much um how much
00:04:46 00:04:51 emotional pressure that they are willing
00:04:49 00:04:54 to put up with uh so for me i came into
00:04:51 00:04:57 this course and when you've worked a job
00:04:54 00:05:00 that you just don't realize how
00:04:57 00:05:02 intense it is to to build a business
00:05:00 00:05:03 especially starting from scratch uh
00:05:02 00:05:05 so
00:05:03 00:05:07 yeah so i think your question was what
00:05:05 00:05:08 was the major evolution curve i guess um
00:05:07 00:05:10 learning
00:05:08 00:05:13 well learning how much i had to learn
00:05:10 00:05:15 how much i had to read um learning about
00:05:13 00:05:17 things like uh how important it was for
00:05:15 00:05:18 the right people to be around me the
00:05:17 00:05:21 right content to be around me people
00:05:18 00:05:23 like you i like made sure that i kept
00:05:21 00:05:27 the right mentors around me um and then
00:05:23 00:05:28 i think uh just the the level of
00:05:27 00:05:30 pressure like how you have to really
00:05:28 00:05:32 lean into your fear and learn to take
00:05:30 00:05:33 that pressure before you can get that
00:05:32 00:05:36 level of success
00:05:33 00:05:38 yeah yeah that's so true okay and as you
00:05:36 00:05:39 went through the course i guess um the
00:05:38 00:05:42 next thing would be you know what was
00:05:39 00:05:44 that process like for you to getting
00:05:42 00:05:46 that very first client and tell us a
00:05:44 00:05:48 little bit about that story
00:05:46 00:05:51 oh man that um one of the greatest
00:05:48 00:05:52 buzzers in business as you know i mean
00:05:51 00:05:53 you probably um probably shared that
00:05:52 00:05:54 glory
00:05:53 00:05:57 um
00:05:54 00:06:00 yeah so the first the first client i
00:05:57 00:06:02 ever got uh so i had actually i was
00:06:00 00:06:03 working my corporate job um
00:06:02 00:06:05 so and i was selling animations
00:06:03 00:06:08 something similar to some of your
00:06:05 00:06:09 clients um and so i got in this sales
00:06:08 00:06:11 meeting by sending out
00:06:09 00:06:14 hundreds and hundreds of emails and i
00:06:11 00:06:17 had one response and um i jumped on that
00:06:14 00:06:18 response prepared this amazing sales
00:06:17 00:06:21 presentation
00:06:18 00:06:23 had a pre-prepared proposal pre-prepared
00:06:21 00:06:27 pitch all sorts of things um turned up
00:06:23 00:06:29 to this to this meeting and i was very
00:06:27 00:06:32 formal very prepared and then this guy
00:06:29 00:06:35 was just like just so casual so he he
00:06:32 00:06:37 was just so relaxed and i didn't realize
00:06:35 00:06:39 okay it's not that big a deal like i
00:06:37 00:06:41 just just had to show up and just make
00:06:39 00:06:43 sure that i was uh offering value
00:06:41 00:06:45 because
00:06:43 00:06:47 he knew nothing about my product um so
00:06:45 00:06:48 my knowledge compared to his was expert
00:06:47 00:06:49 level
00:06:48 00:06:51 um
00:06:49 00:06:54 so yeah i you know ran through that
00:06:51 00:06:57 meeting i remember being um insanely
00:06:54 00:07:00 nervous i remember the anxiety before um
00:06:57 00:07:03 got out uh made a follow-up call a
00:07:00 00:07:05 couple of days later i i i
00:07:03 00:07:07 my pricing was about say one-tenth of
00:07:05 00:07:10 what our pricing is now
00:07:07 00:07:12 but i was very very nervous to ask for
00:07:10 00:07:14 that price um but you know
00:07:12 00:07:17 it turned out to be easy he was like
00:07:14 00:07:18 cool yeah when when we start um and you
00:07:17 00:07:20 know that feeling of when you're like
00:07:18 00:07:22 trying to trying to be normal on the
00:07:20 00:07:25 phone um but under the table you're like
00:07:22 00:07:27 you're fist pumping like ready to to run
00:07:25 00:07:29 around celebrating your shirt off um it
00:07:27 00:07:31 was like that
00:07:29 00:07:32 yeah yeah yeah that's it's such an
00:07:31 00:07:34 awesome feeling and every time you start
00:07:32 00:07:36 new business as well you always get that
00:07:34 00:07:38 same feeling again like oh wow i can
00:07:36 00:07:40 actually sell this to someone because
00:07:38 00:07:41 even though you get that first sale in
00:07:40 00:07:43 your first business you think that's the
00:07:41 00:07:44 only thing you can sell and you start a
00:07:43 00:07:46 new business you're like oh wow i can
00:07:44 00:07:48 sell this as well that's crazy and i
00:07:46 00:07:49 think i like that i totally agree like
00:07:48 00:07:51 um yeah
00:07:49 00:07:53 so for for us we started offering new
00:07:51 00:07:54 services i mean you've been toking
00:07:53 00:07:56 about that um and it's the same thing
00:07:54 00:07:58 like when you build a new service you
00:07:56 00:08:00 build a new team you've got it already
00:07:58 00:08:02 but you just have like a little bit of
00:08:00 00:08:04 doubt you're like oh can i sell this
00:08:02 00:08:06 this is a new service um and then you
00:08:04 00:08:09 make that first sale maybe not as as
00:08:06 00:08:11 glorious as the first ever in business
00:08:09 00:08:12 but every time it's magnificent yeah
00:08:11 00:08:14 yeah and there's always i think when
00:08:12 00:08:15 you're first starting out before you get
00:08:14 00:08:17 that first sale we all feel that level
00:08:15 00:08:19 of doubt and we think that it's some
00:08:17 00:08:21 kind of you know super complicated
00:08:19 00:08:24 process we think that we need to be
00:08:21 00:08:25 super well prepared amazing sales people
00:08:24 00:08:26 you know have the best offer in the
00:08:25 00:08:28 world
00:08:26 00:08:29 um but at the end of the day i think 80
00:08:28 00:08:31 percent of the time it's literally just
00:08:29 00:08:32 being in front of them with something
00:08:31 00:08:34 that they want
00:08:32 00:08:35 at the right time yeah being in the
00:08:34 00:08:38 right place at the right time was
00:08:35 00:08:40 literally 80 of sales i would say um so
00:08:38 00:08:42 you know that's what you learn like um
00:08:40 00:08:43 if yeah if you're being taught by
00:08:42 00:08:45 someone who knows what they're doing um
00:08:43 00:08:47 if you just if you just follow the
00:08:45 00:08:49 process you know when when it comes to a
00:08:47 00:08:50 sales call if someone knows what they're
00:08:49 00:08:53 doing and they show you how to
00:08:50 00:08:54 run the sales call like um we had
00:08:53 00:08:56 scripts and things like that i know you
00:08:54 00:08:59 you have that in your in your course too
00:08:56 00:09:00 so when you just follow the script it's
00:08:59 00:09:03 like your your level of knowledge and
00:09:00 00:09:05 execution is already good enough like
00:09:03 00:09:06 you're already gonna make sales yeah
00:09:05 00:09:09 yeah because most people have that kind
00:09:06 00:09:10 of imposter syndrome believing that you
00:09:09 00:09:12 know
00:09:10 00:09:13 um they're not who they're saying they
00:09:12 00:09:14 are when they're selling something and i
00:09:13 00:09:16 think everyone has that in the beginning
00:09:14 00:09:18 but you've got to realize you know when
00:09:16 00:09:20 you start a business and you put in
00:09:18 00:09:21 research into learning about the service
00:09:20 00:09:22 that you're selling you know who it's
00:09:21 00:09:24 serving
00:09:22 00:09:26 what's what solution it's providing what
00:09:24 00:09:28 problem it's solving once you have all
00:09:26 00:09:29 of that knowledge around the process
00:09:28 00:09:31 around the service that's all you need
00:09:29 00:09:33 to be able to sell it that's all you
00:09:31 00:09:34 need because most that most of the time
00:09:33 00:09:36 you're going to know more than the
00:09:34 00:09:39 person you're selling to just with that
00:09:36 00:09:42 knowledge uh and that's right
00:09:39 00:09:43 the gap the expertise gap between them
00:09:42 00:09:45 and you after you've learned those
00:09:43 00:09:47 prerequisite things
00:09:45 00:09:49 is so big that you can you can sell them
00:09:47 00:09:51 not only can you sell them though you
00:09:49 00:09:52 can also be offering massive value to
00:09:51 00:09:56 them because the knowledge levels are so
00:09:52 00:09:58 different yeah yeah and you also find as
00:09:56 00:09:59 well that once you get that first sale
00:09:58 00:10:01 they're usually going to want to buy
00:09:59 00:10:03 different things from you as well
00:10:01 00:10:05 even in completely different services so
00:10:03 00:10:07 i think that's something that you really
00:10:05 00:10:09 found as well sanjay these days with
00:10:07 00:10:12 your sales process is having those
00:10:09 00:10:13 additional services to sell um maybe you
00:10:12 00:10:16 could tok to us a little bit about the
00:10:13 00:10:18 process of going from that first sale to
00:10:16 00:10:20 you know hitting your first milestones
00:10:18 00:10:21 whether that be your first 10k month or
00:10:20 00:10:23 whatever
00:10:21 00:10:26 yep absolutely so i think um especially
00:10:23 00:10:28 with selling on the internet um
00:10:26 00:10:29 the most important thing is trust at the
00:10:28 00:10:32 end of the day because there's so many
00:10:29 00:10:34 different vendors uh if if someone's
00:10:32 00:10:36 buying your service they're probably
00:10:34 00:10:38 seeing marketing from other companies
00:10:36 00:10:40 doing the same service so i feel like
00:10:38 00:10:42 the key is trust so you can just get
00:10:40 00:10:43 your foot in the door with an initial
00:10:42 00:10:45 project
00:10:43 00:10:47 for us we started as an animation studio
00:10:45 00:10:50 so we just wanted to do one animation
00:10:47 00:10:52 these days we do um a really cheap
00:10:50 00:10:54 strategy session even if we can just get
00:10:52 00:10:55 our foot in the door then as long as
00:10:54 00:10:57 you're delivering a good service you
00:10:55 00:11:00 build a really good level of trust with
00:10:57 00:11:02 that person um and then once you've over
00:11:00 00:11:05 delivered on that first sale on that
00:11:02 00:11:07 first product then um you can offer them
00:11:05 00:11:08 a whole suite of products and if you
00:11:07 00:11:11 think about it for a for a business
00:11:08 00:11:12 owner if you're selling b2b business
00:11:11 00:11:15 owners got a million things in his mind
00:11:12 00:11:18 he wants one reliable trustworthy source
00:11:15 00:11:20 of digital marketing that that he can
00:11:18 00:11:21 just rely on and doesn't have to worry
00:11:20 00:11:24 about it and if you've proven that in
00:11:21 00:11:24 that initial project then you can sell
00:11:24 00:11:26 them
00:11:24 00:11:28 different products for
00:11:26 00:11:30 years and years to come and and you're
00:11:28 00:11:31 doing them a great service because they
00:11:30 00:11:32 don't have to worry about trusting you
00:11:31 00:11:33 they already know you know what you're
00:11:32 00:11:36 doing
00:11:33 00:11:38 yeah yeah it's so true it's very
00:11:36 00:11:39 interesting as well i mean you um you
00:11:38 00:11:41 have an interesting approach as well
00:11:39 00:11:42 because i remember
00:11:41 00:11:44 uh you know when we were first starting
00:11:42 00:11:45 our sales processes you had a very
00:11:44 00:11:47 different approach to me i was always
00:11:45 00:11:50 trying to do everything fully automated
00:11:47 00:11:52 and you're always wanting to be very
00:11:50 00:11:54 very kind of personal uh even going to
00:11:52 00:11:55 the extent of flying over to your
00:11:54 00:11:57 clients maybe you could tell us a little
00:11:55 00:11:58 bit more about your thinking and your
00:11:57 00:11:59 process around that because i think it's
00:11:58 00:12:02 very interesting
00:11:59 00:12:04 i love that yeah i mean you should we
00:12:02 00:12:06 used to exchange a lot of ideas and even
00:12:04 00:12:09 though even though my sales press is
00:12:06 00:12:10 almost exactly the opposite to yours to
00:12:09 00:12:12 this day i've saw a lot of the things
00:12:10 00:12:16 that you did implemented
00:12:12 00:12:18 into my process so um my thinking is uh
00:12:16 00:12:21 i want to create lifetime clients and i
00:12:18 00:12:22 i'm also very much impacted by the uh
00:12:21 00:12:25 that the same
00:12:22 00:12:27 your network is your net worth so the
00:12:25 00:12:29 people that you have around you is is
00:12:27 00:12:31 very valuable in your life so um for me
00:12:29 00:12:33 i'm a little bit older i think i'm 10
00:12:31 00:12:35 years older than you um so at that stage
00:12:33 00:12:38 of my life when we were starting um i
00:12:35 00:12:39 think from memory you want to travel um
00:12:38 00:12:41 all over the world which is super super
00:12:39 00:12:42 cool um i've just come back from
00:12:41 00:12:44 traveling all over the world so i want
00:12:42 00:12:46 to
00:12:44 00:12:49 build a network and um and kind of work
00:12:46 00:12:50 in um i guess more corporate work for
00:12:49 00:12:51 more corporate companies
00:12:50 00:12:56 um
00:12:51 00:12:59 so my my thinking is if i can kind of um
00:12:56 00:13:01 sell a high tiket product um really get
00:12:59 00:13:03 myself into that company into that
00:13:01 00:13:06 boardroom um deliver a great higher
00:13:03 00:13:09 tiket product then the lifetime value
00:13:06 00:13:11 of that customer for the next one two
00:13:09 00:13:13 five even ten years
00:13:11 00:13:15 starts to become really really massive
00:13:13 00:13:17 but also what i've found is especially
00:13:15 00:13:19 for those higher tiket
00:13:17 00:13:21 clients they have networks of people
00:13:19 00:13:22 where they they introduce you um they're
00:13:21 00:13:24 always their friends are always looking
00:13:22 00:13:27 for people that they can trust and rely
00:13:24 00:13:28 on and so when you get introduced um
00:13:27 00:13:30 it's a great source of revenue great
00:13:28 00:13:32 source of clients but also a really
00:13:30 00:13:35 great source of friends these people
00:13:32 00:13:37 are very wise um very good to hang out
00:13:35 00:13:41 with uh they tend to know the secrets of
00:13:37 00:13:43 life um so i found that with a lot of my
00:13:41 00:13:45 higher tiket clients that i've spent
00:13:43 00:13:47 the money to go see or have spent the
00:13:45 00:13:49 time to to build an in-person
00:13:47 00:13:51 relationship um the the dividends that
00:13:49 00:13:53 has paid on both the business and
00:13:51 00:13:55 personal level has been really profound
00:13:53 00:13:57 yeah yeah for sure yeah i really like
00:13:55 00:13:59 that and i guess the the next question
00:13:57 00:14:01 would be you know tell us a little bit
00:13:59 00:14:03 more like with your with your first sale
00:14:01 00:14:05 how long does it take you to get that
00:14:03 00:14:06 first sale if you remember
00:14:05 00:14:09 yeah
00:14:06 00:14:12 it's going to be um i did it
00:14:09 00:14:13 i did it after the 12 weeks so
00:14:12 00:14:15 um
00:14:13 00:14:17 i'm gonna say three or four months
00:14:15 00:14:19 pretty similar to me i don't quite
00:14:17 00:14:21 remember yeah it would have been pretty
00:14:19 00:14:22 similar to me uh to you like i remember
00:14:21 00:14:25 we were kind of like all popping like
00:14:22 00:14:27 popcorn we're all playing like uh
00:14:25 00:14:29 around the same time um but yeah so what
00:14:27 00:14:31 happened is i made that sale and then
00:14:29 00:14:33 once you've made one sale the second one
00:14:31 00:14:35 tends to come a few weeks later um and
00:14:33 00:14:38 some really like really intense lessons
00:14:35 00:14:39 i learned um back in those days from our
00:14:38 00:14:41 network from the same people me and you
00:14:39 00:14:42 staying out with is
00:14:41 00:14:44 you just gotta make your first four
00:14:42 00:14:46 sales like it doesn't matter
00:14:44 00:14:47 what you sold them for i made a loss on
00:14:46 00:14:50 a couple of those sales it really
00:14:47 00:14:51 doesn't matter just make four sales um
00:14:50 00:14:53 get some money exchange get some
00:14:51 00:14:54 testimonials and case studies is the
00:14:53 00:14:56 most important thing
00:14:54 00:14:57 and then once you've made those four
00:14:56 00:14:59 sales and you've got those four case
00:14:57 00:15:01 studies then like you're almost home you
00:14:59 00:15:03 know i think the next milestone after
00:15:01 00:15:05 that is make 10 sales even if that takes
00:15:03 00:15:07 a year or two it doesn't matter once you
00:15:05 00:15:08 make 10 sales you go to business and
00:15:07 00:15:10 you'll never look back
00:15:08 00:15:11 yeah yeah yeah that's quite like that
00:15:10 00:15:13 and
00:15:11 00:15:16 okay that's interesting so maybe tok a
00:15:13 00:15:17 little bit about the process of becoming
00:15:16 00:15:19 more high tiket with your offer because
00:15:17 00:15:21 i know that was one of your main focuses
00:15:19 00:15:23 throughout your entire process tell me
00:15:21 00:15:25 more about that
00:15:23 00:15:28 definitely so i feel like um
00:15:25 00:15:30 originally when we learned business uh i
00:15:28 00:15:33 feel like there was a lot of focus on um
00:15:30 00:15:36 on premium and high tiket and i kind of
00:15:33 00:15:39 i really resonated with that um and it's
00:15:36 00:15:42 not that i'm against the um the kind of
00:15:39 00:15:44 more automated
00:15:42 00:15:46 methodology i love that as well um but
00:15:44 00:15:48 for me i really resonated with the high
00:15:46 00:15:51 tier because um the way that i thought
00:15:48 00:15:54 is if i really if i really care about
00:15:51 00:15:56 craft then um if i steal a high tiket i
00:15:54 00:15:59 can i can focus on getting better and
00:15:56 00:16:01 better at the craft of digital marketing
00:15:59 00:16:03 whereas um with the with the lower
00:16:01 00:16:05 tiket items um
00:16:03 00:16:07 you but you can't get better and better
00:16:05 00:16:11 because you like always got to focus on
00:16:07 00:16:12 more efficiency um that but that doesn't
00:16:11 00:16:14 that doesn't mean that's a bad business
00:16:12 00:16:15 model because on the flip side when
00:16:14 00:16:18 you're when you're running a really
00:16:15 00:16:21 beautiful automated business perhaps you
00:16:18 00:16:23 can um then have your passion and craft
00:16:21 00:16:25 on site or you can go travel or whatever
00:16:23 00:16:28 so i'm not against i'm not against the
00:16:25 00:16:29 uh the lower tiket i thought it's just
00:16:28 00:16:31 that i was really passionate about
00:16:29 00:16:33 marketing and i wanted to like even to
00:16:31 00:16:35 this day i want to be selling five and
00:16:33 00:16:38 six figure i want to be going through
00:16:35 00:16:40 six and seven figure marketing deals um
00:16:38 00:16:42 at some stage
00:16:40 00:16:44 i have actually got 160 clients but i
00:16:42 00:16:46 want to be doing that on the regular um
00:16:44 00:16:47 for me to be able to do that it's going
00:16:46 00:16:49 to require
00:16:47 00:16:50 um
00:16:49 00:16:52 yeah it's going to require basically a
00:16:50 00:16:54 lot more skill set and me being able to
00:16:52 00:16:57 give a lot more value which is higher
00:16:54 00:17:00 tiket products yeah yeah what's the
00:16:57 00:17:02 highest tiket sale you've had
00:17:00 00:17:04 um so the highest tiket sale i've had
00:17:02 00:17:08 initial sale which came through a
00:17:04 00:17:11 facebook ad was 22k
00:17:08 00:17:12 um it's pretty good in aud
00:17:11 00:17:15 um but using exactly what you were
00:17:12 00:17:18 toking about before um the way that i
00:17:15 00:17:20 will make the the bigger sales is by
00:17:18 00:17:23 making that first initial sale and then
00:17:20 00:17:24 um upselling once i've built a trust a
00:17:23 00:17:25 level of trust
00:17:24 00:17:27 um
00:17:25 00:17:29 but yeah i mean man when we first
00:17:27 00:17:32 started business um i mean you first
00:17:29 00:17:35 started to in my mind it was
00:17:32 00:17:37 impossible to sell something for
00:17:35 00:17:39 even five thousand dollars it was it was
00:17:37 00:17:41 impossible to sell that on online on the
00:17:39 00:17:44 internet i thought that was ridiculous
00:17:41 00:17:46 yeah and then fast forward my my biggest
00:17:44 00:17:48 deal is actually with a client overseas
00:17:46 00:17:51 and i've never actually shook their hand
00:17:48 00:17:52 before um it's it's possible you know
00:17:51 00:17:54 it's it's possible you just got to keep
00:17:52 00:17:56 keep pursuing the path
00:17:54 00:17:58 yeah yeah that's so true
00:17:56 00:18:00 and would you would you say you know as
00:17:58 00:18:02 you went through that process of
00:18:00 00:18:04 building your sales process specifically
00:18:02 00:18:06 so you know once you get a lead come in
00:18:04 00:18:08 with that process you go through
00:18:06 00:18:11 what would you say the main keys are in
00:18:08 00:18:13 that process to getting the sale the
00:18:11 00:18:15 kind of quick tips or special things
00:18:13 00:18:17 that you would say
00:18:15 00:18:18 i love it um i'm going to say exactly
00:18:17 00:18:20 what i think you would say maybe you
00:18:18 00:18:21 even told me this back in the day i'm
00:18:20 00:18:23 going to say repetition it's just a
00:18:21 00:18:25 matter of like um
00:18:23 00:18:27 follow the coaching follow whatever
00:18:25 00:18:29 coach you have so i guess in the context
00:18:27 00:18:31 of this conversation i'm assuming um you
00:18:29 00:18:33 provide some sort of training in your
00:18:31 00:18:35 course do you guys put sales training
00:18:33 00:18:38 into your yeah into your course yeah
00:18:35 00:18:40 yeah awesome okay cool so so if they're
00:18:38 00:18:41 getting sales training off you you gave
00:18:40 00:18:45 me a lot of coaching numbers back in the
00:18:41 00:18:47 day like if if you're if you've got that
00:18:45 00:18:49 sales script you've got as good a script
00:18:47 00:18:52 as you can get in this industry so all
00:18:49 00:18:53 it is is about repetition um yeah
00:18:52 00:18:56 i think most people fall off in that
00:18:53 00:18:57 they don't realize how much repetition
00:18:56 00:18:59 um for me i probably
00:18:57 00:19:02 at this stage i would have been on a few
00:18:59 00:19:04 thousand sales calls probably by now i'm
00:19:02 00:19:06 sure you're very similar um and i've
00:19:04 00:19:08 been on like
00:19:06 00:19:12 hundreds if not i'm gonna say hundreds
00:19:08 00:19:15 of uh in person or or virtual sales
00:19:12 00:19:16 processors with uh ceos or boards or
00:19:15 00:19:19 anything like that so
00:19:16 00:19:21 now it's at the stage where um if i
00:19:19 00:19:23 i ran one with a high profile tv
00:19:21 00:19:25 personality we're like very well known
00:19:23 00:19:27 um like
00:19:25 00:19:28 very well known i wouldn't say his name
00:19:27 00:19:30 um but
00:19:28 00:19:32 i was super like i was super comfortable
00:19:30 00:19:34 i could leave that room there was four
00:19:32 00:19:36 people in the room had no problems um
00:19:34 00:19:38 because i'd done it so many times i was
00:19:36 00:19:40 nervous but like it didn't it didn't
00:19:38 00:19:43 matter so repetition once you've got any
00:19:40 00:19:44 script as long as you can do it hundreds
00:19:43 00:19:46 of times you're gonna be fine
00:19:44 00:19:47 yeah i think that's key and a lot of
00:19:46 00:19:50 people as well when they first start
00:19:47 00:19:52 they're kind of you know afraid of doing
00:19:50 00:19:54 the sales calls and i mean there are
00:19:52 00:19:56 ways of getting around that you know
00:19:54 00:19:58 hire a sales person or just selling a
00:19:56 00:19:59 lower tik item with paid advertising
00:19:58 00:20:01 usually going to be able to sell
00:19:59 00:20:02 directly on the sales page but you know
00:20:01 00:20:05 if you are going to be building a sales
00:20:02 00:20:07 system that requires calls there isn't
00:20:05 00:20:09 anything crazy special that you need to
00:20:07 00:20:11 do people think you need to be you know
00:20:09 00:20:12 a really great sales person with special
00:20:11 00:20:14 things that you say on the calls but
00:20:12 00:20:17 most of the time it's a very simple
00:20:14 00:20:18 process and it's really does come down
00:20:17 00:20:20 to repetition and learning you know the
00:20:18 00:20:22 answers to questions getting that
00:20:20 00:20:23 coaching and slowly developing that
00:20:22 00:20:25 ability because even if you're
00:20:23 00:20:27 introverted even if you know you have an
00:20:25 00:20:29 accent or whatever it may be whatever
00:20:27 00:20:31 the thing is that you're worried about
00:20:29 00:20:33 people have done it already they've done
00:20:31 00:20:34 it with the same situation or in a worse
00:20:33 00:20:36 situation than you it's just about
00:20:34 00:20:39 repetition becoming comfortable i would
00:20:36 00:20:40 say becoming comfortable uh with sales
00:20:39 00:20:41 is more important than you know any
00:20:40 00:20:43 sales tactiks you're going to get
00:20:41 00:20:44 because if you're comfortable on the
00:20:43 00:20:47 call you're going to build a connection
00:20:44 00:20:48 much better with a potential client and
00:20:47 00:20:49 that way they're going to trust you a
00:20:48 00:20:51 lot more and they're going to want to
00:20:49 00:20:52 work with you so yeah becoming
00:20:51 00:20:54 comfortable is really key and that just
00:20:52 00:20:56 comes through repetition you're always
00:20:54 00:20:59 going to be nervous on that first call
00:20:56 00:21:01 boom exactly yeah and i always say that
00:20:59 00:21:03 like if you're if you're afraid of doing
00:21:01 00:21:06 sales calls i certainly was you like
00:21:03 00:21:07 from my memory you're a cold-calling gun
00:21:06 00:21:09 back in the day i'm not sure if that's
00:21:07 00:21:11 true or not but um certainly for me i
00:21:09 00:21:13 was i was very
00:21:11 00:21:15 very frightened of sales calls and i'd
00:21:13 00:21:17 never done it before but that is all the
00:21:15 00:21:19 more reasons why you should do it like
00:21:17 00:21:21 um it's so so important like even if
00:21:19 00:21:23 you're building an automated funnel that
00:21:21 00:21:25 doesn't require a sales person at some
00:21:23 00:21:27 stage you're going to need to be really
00:21:25 00:21:29 proficient at
00:21:27 00:21:30 going to decision makers and being able
00:21:29 00:21:32 to sell something even if you're not
00:21:30 00:21:33 selling your own product maybe you can
00:21:32 00:21:35 sell the business one day maybe you're
00:21:33 00:21:37 gonna um sell a partnership or something
00:21:35 00:21:40 like that so i think like everyone
00:21:37 00:21:43 should embrace sales and go and be with
00:21:40 00:21:45 the mindset of evolution knowing that if
00:21:43 00:21:47 you do hundreds of sales calls then your
00:21:45 00:21:49 level of evolution in terms of the way
00:21:47 00:21:51 that you can interact with people is
00:21:49 00:21:52 going to be um much higher than everyone
00:21:51 00:21:54 around you
00:21:52 00:21:56 yeah yeah and i would say that you know
00:21:54 00:21:57 when you when you're building your first
00:21:56 00:22:00 business when you're first getting into
00:21:57 00:22:01 this it's not really about you know
00:22:00 00:22:03 getting getting to the end goal as
00:22:01 00:22:05 quickly as possible it's about building
00:22:03 00:22:08 the skills that allow you to
00:22:05 00:22:09 consistently bring in clients at the end
00:22:08 00:22:11 of the day so that just comes through
00:22:09 00:22:13 repetition and making offers making
00:22:11 00:22:15 offers is really the most important
00:22:13 00:22:17 thing they can do in your business right
00:22:15 00:22:18 especially for us because you know the
00:22:17 00:22:20 thing is that
00:22:18 00:22:22 back in the day you couldn't start a
00:22:20 00:22:24 business like this you just couldn't and
00:22:22 00:22:26 it wasn't nearly as easy it is now so
00:22:24 00:22:27 there's a lot of people doing it but
00:22:26 00:22:29 that's simply because it's a lot easier
00:22:27 00:22:31 as well and to stand out from the crowd
00:22:29 00:22:33 you simply need to find the right niche
00:22:31 00:22:35 find the right service create a great
00:22:33 00:22:36 offer and be really good at delivering
00:22:35 00:22:38 that offer to your clients and you're
00:22:36 00:22:39 going to have regular client regular
00:22:38 00:22:41 clients coming in that buy more and more
00:22:39 00:22:43 things from you and that's really the
00:22:41 00:22:44 key so if you can build that skill
00:22:43 00:22:46 become comfortable with it and actually
00:22:44 00:22:49 put an effort into crafting that um you
00:22:46 00:22:52 know coming up creative solutions to
00:22:49 00:22:54 novel problems right so being creative
00:22:52 00:22:56 solving problems that's the key
00:22:54 00:22:58 and then what that all culminates in is
00:22:56 00:23:01 making offers it's your ability to make
00:22:58 00:23:02 as many offers as possible but also as
00:23:01 00:23:04 targeted as possible so you're going to
00:23:02 00:23:06 be testing those offers testing
00:23:04 00:23:07 different audiences that's so important
00:23:06 00:23:09 and i think a lot of people overlook
00:23:07 00:23:10 that they decide to focus more on you
00:23:09 00:23:13 know what their logo looks like or
00:23:10 00:23:15 choosing what their name should be and
00:23:13 00:23:17 yeah it's kind of they love it i love it
00:23:15 00:23:19 like man that's um yeah such a great
00:23:17 00:23:20 point but if you if you don't make the
00:23:19 00:23:23 offer then you don't really have any
00:23:20 00:23:25 feedback of whether you're you went well
00:23:23 00:23:27 or not so yeah um always make the offer
00:23:25 00:23:29 and man yeah of course that like it's
00:23:27 00:23:31 unbelievable how many people get into
00:23:29 00:23:36 business and like spend the first few
00:23:31 00:23:39 weeks deciding on logo colors name like
00:23:36 00:23:40 that's that's a that's a one-hour job if
00:23:39 00:23:42 that it's a it's a five-minute job and
00:23:40 00:23:45 then spend 55 minutes enjoying yourself
00:23:42 00:23:47 afterwards yeah exactly and i think as
00:23:45 00:23:49 well that people you know in a way they
00:23:47 00:23:51 enjoy theorizing they enjoy thinking
00:23:49 00:23:53 about what they should do and finding
00:23:51 00:23:55 the perfect answer because first of all
00:23:53 00:23:58 they're afraid of failure but second of
00:23:55 00:24:00 all they just don't want to move outside
00:23:58 00:24:01 of their comfort zone which taking
00:24:00 00:24:03 action is always going to be outside
00:24:01 00:24:04 your comfort zone unless it's something
00:24:03 00:24:06 that's a habit you do every day so it's
00:24:04 00:24:07 not a habit when you're first starting
00:24:06 00:24:08 out and it's going to be uncomfortable
00:24:07 00:24:11 but you just need to be willing to take
00:24:08 00:24:13 massive action and focus on making
00:24:11 00:24:15 decisions making good decisions but
00:24:13 00:24:17 don't you know worry so much about every
00:24:15 00:24:18 single little decision in the grand
00:24:17 00:24:20 scheme things it's not going to matter
00:24:18 00:24:21 and by taking action you're going to
00:24:20 00:24:23 fail and you're going to learn from
00:24:21 00:24:24 those failures and then you're going to
00:24:23 00:24:25 you know not repeat that failure but
00:24:24 00:24:27 you're going to get to the end goal
00:24:25 00:24:29 faster by taking action the more action
00:24:27 00:24:30 you take the faster you're going to get
00:24:29 00:24:32 that
00:24:30 00:24:34 i understand i'm gonna say that you like
00:24:32 00:24:37 there is no destination you know you
00:24:34 00:24:39 never actually make it anyway like um
00:24:37 00:24:41 it's it it's just at the end of the day
00:24:39 00:24:44 it's just evolution because you do make
00:24:41 00:24:46 it um so both you and i uh back in the
00:24:44 00:24:47 day when we used to speak every week
00:24:46 00:24:49 like we were toking about exactly what
00:24:47 00:24:51 we're living we kind of
00:24:49 00:24:53 we made it but you don't make it because
00:24:51 00:24:56 like uh there's just a new level of
00:24:53 00:24:58 problems a new level of stress uh it's
00:24:56 00:25:00 like it's always more spectacular living
00:24:58 00:25:03 your dreams than you ever could imagine
00:25:00 00:25:04 but it's also always more like
00:25:03 00:25:07 not as good as you thought it would be
00:25:04 00:25:09 you know just it wears off very quickly
00:25:07 00:25:11 so um it's just evolution at the end of
00:25:09 00:25:13 the day it's all evolution like
00:25:11 00:25:15 take massive massive action um don't
00:25:13 00:25:16 worry about the fruits of your labor it
00:25:15 00:25:18 doesn't really matter anyway like it's
00:25:16 00:25:21 just about evolving changing the person
00:25:18 00:25:22 you become and then you know in a few
00:25:21 00:25:25 years time you'll be exactly the person
00:25:22 00:25:27 that you want to be but but there'll be
00:25:25 00:25:29 no there's no difference you still keep
00:25:27 00:25:31 going still want to keep evolving
00:25:29 00:25:32 yeah yeah i think that's the key and you
00:25:31 00:25:35 know it's all about getting higher
00:25:32 00:25:37 quality problems so as you move up get
00:25:35 00:25:38 higher quality problems and you get
00:25:37 00:25:40 bigger goals at the end of the day
00:25:38 00:25:41 what's your uh what's your biggest
00:25:40 00:25:43 problem right now if you don't mind me
00:25:41 00:25:44 turning the interview around on you
00:25:43 00:25:46 honestly man my biggest problem right
00:25:44 00:25:49 now is just having too many things on my
00:25:46 00:25:50 to-do list like it's crazy i have a team
00:25:49 00:25:52 obviously that you know does some of the
00:25:50 00:25:54 things and i try and automate it as much
00:25:52 00:25:56 as possible but there's always new
00:25:54 00:25:58 things new ideas new things that need to
00:25:56 00:26:00 be done and i just can't get to
00:25:58 00:26:02 everything so that's really annoying for
00:26:00 00:26:04 me especially being an impatient person
00:26:02 00:26:06 i just want to get everything done as
00:26:04 00:26:08 fast as possible it's uh it's crazy so
00:26:06 00:26:09 my to-do list just being too big what
00:26:08 00:26:12 about yourself
00:26:09 00:26:14 nice good one um mine's gonna once um
00:26:12 00:26:17 energy until until very recently
00:26:14 00:26:19 uh i feel like um i mean i'm just
00:26:17 00:26:21 pushing pushing pushing but there's
00:26:19 00:26:23 always got to be a balance between how
00:26:21 00:26:26 much you push and how much rest you take
00:26:23 00:26:28 to actually recover um and on and off
00:26:26 00:26:30 throughout my business career like
00:26:28 00:26:32 throughout five years i i've pushed too
00:26:30 00:26:34 hard into burnout um and then there's
00:26:32 00:26:36 been times where like i didn't quite get
00:26:34 00:26:38 it right and like relaxed a bit too much
00:26:36 00:26:41 i feel like the last seven or eight
00:26:38 00:26:43 months um i have have been relaxed and
00:26:41 00:26:44 maybe a little bit anxious like waking
00:26:43 00:26:48 up anxious so
00:26:44 00:26:50 um my energy hasn't been quite right um
00:26:48 00:26:53 but the last few weeks have been hitting
00:26:50 00:26:54 the gym extra hard um focusing a lot on
00:26:53 00:26:57 my sleep that sort of thing just being a
00:26:54 00:27:00 bit more disciplined with my health and
00:26:57 00:27:02 um and feeling a bit better but yeah i
00:27:00 00:27:04 energy i i need to quadruple my energy
00:27:02 00:27:07 levels right now same as you um so that
00:27:04 00:27:09 i can get through that task list and
00:27:07 00:27:11 get everything done that i want to i
00:27:09 00:27:11 need a limitless skill
00:27:11 00:27:13 yeah
00:27:11 00:27:14 yeah well the thing is as well like with
00:27:13 00:27:15 with those
00:27:14 00:27:18 types of things i even tok about a lot
00:27:15 00:27:20 of their energy stuff in the course and
00:27:18 00:27:22 you'll get into habits and all that but
00:27:20 00:27:24 um i think the most important thing with
00:27:22 00:27:25 it is you know having that balance as
00:27:24 00:27:27 well because you have to remember you
00:27:25 00:27:29 know you've probably heard of production
00:27:27 00:27:32 versus production capacity that from uh
00:27:29 00:27:34 stephen covey's other steven habs highly
00:27:32 00:27:37 effective people is so true because you
00:27:34 00:27:39 can have 20 you can work 24 hours a day
00:27:37 00:27:40 but if you're not doing good work if
00:27:39 00:27:42 you're not doing focused work and
00:27:40 00:27:43 actually achieving anything in that 24
00:27:42 00:27:44 hours that you're working supposedly
00:27:43 00:27:46 you're not going to get as much done as
00:27:44 00:27:48 someone that is working effectively or
00:27:46 00:27:50 efficiently for four hours a day
00:27:48 00:27:52 actually getting things done fully
00:27:50 00:27:54 focused you know deep work um so those
00:27:52 00:27:55 things are really key and then you know
00:27:54 00:27:57 having those external habits i think we
00:27:55 00:28:00 really lose focus on those we don't
00:27:57 00:28:03 think they are important um and i think
00:28:00 00:28:04 they're massively important um obviously
00:28:03 00:28:06 go through periods where you know you
00:28:04 00:28:07 work all day and you don't do all of
00:28:06 00:28:09 those things you know you should do for
00:28:07 00:28:10 your energy and that does lead to
00:28:09 00:28:12 burnout eventually and it's fine to do
00:28:10 00:28:13 when you've got like a launch coming up
00:28:12 00:28:16 or you need to quickly get something
00:28:13 00:28:17 done um but you do need to have that
00:28:16 00:28:19 daily plan that you stik to those daily
00:28:17 00:28:20 habits that you stik to in order to
00:28:19 00:28:22 actually feel like you're being
00:28:20 00:28:25 productive in those hours that you need
00:28:22 00:28:26 to be working um and i think that's key
00:28:25 00:28:28 that's something that i'm i'm super
00:28:26 00:28:30 crazy about you know that so
00:28:28 00:28:31 i know that yeah i know that a lot um i
00:28:30 00:28:34 think a lot of the habits that we used
00:28:31 00:28:35 to discuss back in the day um still very
00:28:34 00:28:37 much apply to me i still i still use
00:28:35 00:28:39 them a lot just like things like
00:28:37 00:28:41 measuring um monitoring where you're at
00:28:39 00:28:43 i think i think in business you're
00:28:41 00:28:45 always going to be pushing into your to
00:28:43 00:28:47 your redline zone the idea is um that's
00:28:45 00:28:48 that's evolution like you're always
00:28:47 00:28:51 always pushing into your fear always
00:28:48 00:28:52 pushing into how much that you can do um
00:28:51 00:28:54 but yeah as long as you have your
00:28:52 00:28:56 disciplines and your habits right uh
00:28:54 00:28:59 mate those things that men used to
00:28:56 00:29:01 discuss back in the day um i still still
00:28:59 00:29:02 have a lot of that implemented maybe not
00:29:01 00:29:03 to the extent you used to have it
00:29:02 00:29:07 remember you said these crazy
00:29:03 00:29:08 spreadsheets measuring everything yes um
00:29:07 00:29:10 but yeah as long as you can monitor
00:29:08 00:29:11 yourself and just make sure you don't
00:29:10 00:29:14 hit burnout because once you burn up
00:29:11 00:29:16 you're yeah i mean and toking
00:29:14 00:29:17 about those spreadsheets i even get into
00:29:16 00:29:19 that in the course with students i even
00:29:17 00:29:20 give them the spreadsheet and all of
00:29:19 00:29:22 that and uh like
00:29:20 00:29:24 i'm trying to teach everyone to to use
00:29:22 00:29:26 it but you have to be a special kind of
00:29:24 00:29:28 crazy to really use a long term likely
00:29:26 00:29:30 so i mean you got to be a special kind
00:29:28 00:29:33 of crazy to do business i think i think
00:29:30 00:29:35 like uh those types of spreadsheets um
00:29:33 00:29:37 is mandatory when you're starting
00:29:35 00:29:38 business because yeah you don't really
00:29:37 00:29:41 know what you're doing you don't know
00:29:38 00:29:43 the level of the level of discipline and
00:29:41 00:29:44 detail that other business owners um a
00:29:43 00:29:47 few years ahead of you have already
00:29:44 00:29:49 implemented so you got to like have a
00:29:47 00:29:50 mentor like yourself who tells you this
00:29:49 00:29:53 is how you have to do it and you just
00:29:50 00:29:55 got to follow it for i'm going to say
00:29:53 00:29:57 like a year or two and then eventually
00:29:55 00:29:59 like you get wise enough to be like oh
00:29:57 00:30:00 man it's got it's like a ridiculous i
00:29:59 00:30:02 don't need to follow that or maybe
00:30:00 00:30:05 you're like okay cool this is exactly
00:30:02 00:30:06 what i need my personality type yeah
00:30:05 00:30:08 yeah and i think as well it really
00:30:06 00:30:10 depends on your goals as well like some
00:30:08 00:30:11 people just want to get to you know 10
00:30:10 00:30:13 000
00:30:11 00:30:14 a month and then they'll be happy with
00:30:13 00:30:16 that and that's fine but if you want to
00:30:14 00:30:19 get to those really high levels um you
00:30:16 00:30:21 need to you need to be implementing a
00:30:19 00:30:23 plan and really going hard on that plan
00:30:21 00:30:24 um and in the beginning even if you do
00:30:23 00:30:25 want to get to ten thousand dollars a
00:30:24 00:30:27 month it's going to be you know putting
00:30:25 00:30:28 in as much work as you possibly can of
00:30:27 00:30:30 course some people have full-time jobs
00:30:28 00:30:31 and all that doing on the side but just
00:30:30 00:30:33 putting as much work as you can until
00:30:31 00:30:34 you can hit your goals but once you get
00:30:33 00:30:36 to those goals you're going to find you
00:30:34 00:30:39 end up having bigger goals anyway
00:30:36 00:30:41 and you're going to engineer
00:30:39 00:30:43 yeah i agree agree do you do you know
00:30:41 00:30:45 anyone we all of us that used to be our
00:30:43 00:30:47 grandest goal um to hit 10k months and
00:30:45 00:30:50 like uh i feel like menu like works
00:30:47 00:30:51 really hard towards it together a lot um
00:30:50 00:30:53 but do you know anyone who made it to
00:30:51 00:30:54 10k months and then decided they were
00:30:53 00:30:55 happy with that and they didn't want to
00:30:54 00:30:58 go any further
00:30:55 00:31:00 yeah i reckon i know a few people but
00:30:58 00:31:02 not many most people end up having
00:31:00 00:31:03 bigger goals like entrepreneurs always
00:31:02 00:31:05 have bigger goals
00:31:03 00:31:07 and you don't need to be an entrepreneur
00:31:05 00:31:08 to start a business but like your
00:31:07 00:31:10 business isn't going to be a big
00:31:08 00:31:12 business and it's not going to be a
00:31:10 00:31:14 crazy successful business if you're not
00:31:12 00:31:16 um and you can you can become one as
00:31:14 00:31:18 well i think that you know some people
00:31:16 00:31:20 are born entrepreneurs but some people
00:31:18 00:31:23 teach themselves as well
00:31:20 00:31:24 um so yeah
00:31:23 00:31:26 yeah yeah
00:31:24 00:31:29 i wasn't entrepreneurial at all i was
00:31:26 00:31:31 like uh brought up to be like very uh
00:31:29 00:31:33 you know straight down the line like
00:31:31 00:31:34 everyone around me was like that so i i
00:31:33 00:31:36 didn't know what it was like to hunt for
00:31:34 00:31:38 your own food um
00:31:36 00:31:41 it was super super scary i had to be
00:31:38 00:31:42 taught from the uh from scratch now i i
00:31:41 00:31:44 don't know what it's like to not have
00:31:42 00:31:46 for your own food
00:31:44 00:31:47 yeah yeah it's very um it's very
00:31:46 00:31:49 interesting when you look back and
00:31:47 00:31:52 you're like hey actually it's weird to
00:31:49 00:31:54 me that people go to a job every day and
00:31:52 00:31:56 like at nine to five i don't i don't get
00:31:54 00:31:57 that i couldn't do that um yeah it's
00:31:56 00:32:01 kind of i would say the same even though
00:31:57 00:32:03 i work seven to seven now like
00:32:01 00:32:05 i'd say it's like so limiting like it's
00:32:03 00:32:07 so um it must be so difficult to have to
00:32:05 00:32:09 go to the office from nine to five every
00:32:07 00:32:11 day you must feel so frustrated i mean
00:32:09 00:32:12 but at the end of the day some people
00:32:11 00:32:14 like it some people like it because it
00:32:12 00:32:16 means that they can come home after work
00:32:14 00:32:18 and not think about work as well so i
00:32:16 00:32:20 think it depends on the person as well
00:32:18 00:32:22 like what they prefer
00:32:20 00:32:24 dude i i i definitely don't say i
00:32:22 00:32:26 lifestyle is better like i prefer the
00:32:24 00:32:29 business um less though but i definitely
00:32:26 00:32:31 would not um preach that yeah
00:32:29 00:32:33 it's just more suited to what it's kind
00:32:31 00:32:34 of popular online these days to really
00:32:33 00:32:38 preach like oh
00:32:34 00:32:40 nine to five is bad and stuff like that
00:32:38 00:32:41 you get some i think all all business
00:32:40 00:32:43 owners when they start i was probably
00:32:41 00:32:45 the worst example of this i have a
00:32:43 00:32:47 feeling you probably were too you get
00:32:45 00:32:49 this ego of like oh i'm so cool because
00:32:47 00:32:51 i started a business and then like you
00:32:49 00:32:52 start like uh
00:32:51 00:32:53 preaching and toking down on other
00:32:52 00:32:55 people
00:32:53 00:32:57 but what i realized especially for me
00:32:55 00:32:59 that just came from a fear it came from
00:32:57 00:33:02 fear of like like now i don't have
00:32:59 00:33:04 that job and also i don't know if i'm
00:33:02 00:33:06 gonna i'm gonna make it and like so i
00:33:04 00:33:09 had like uh this beer and i the way that
00:33:06 00:33:11 i took it out another baby was like um
00:33:09 00:33:13 trying to tok down on the office life
00:33:11 00:33:15 um yeah yeah that's just part of the
00:33:13 00:33:17 evolution of business like i
00:33:15 00:33:20 i learned over the years that all of
00:33:17 00:33:21 your darkest uh darkest insecurities
00:33:20 00:33:23 come up through the challenge of
00:33:21 00:33:24 business and that's a beautiful thing
00:33:23 00:33:26 because like once you deal with them
00:33:24 00:33:28 then you're done you never have to deal
00:33:26 00:33:29 with that again almost yeah you evolve
00:33:28 00:33:31 or you're up level
00:33:29 00:33:33 yeah yeah that's so true and i think
00:33:31 00:33:34 that the most dangerous period for that
00:33:33 00:33:36 are those beginning stages where you're
00:33:34 00:33:38 getting like the period before getting
00:33:36 00:33:39 your first sale is the most dangerous
00:33:38 00:33:41 period because you're most likely to
00:33:39 00:33:43 give up during that first period and
00:33:41 00:33:45 often it comes down to you know not
00:33:43 00:33:46 being willing to go outside your comfort
00:33:45 00:33:48 zone not being willing to take those
00:33:46 00:33:50 actions and then saying oh you know i
00:33:48 00:33:52 haven't gotten a sale yet it's been a
00:33:50 00:33:54 week i don't think this works or it
00:33:52 00:33:56 doesn't work for me and those are
00:33:54 00:33:58 usually the two biggest um the biggest
00:33:56 00:34:00 limiting beliefs really that people have
00:33:58 00:34:02 when it comes to starting a business
00:34:00 00:34:04 agreed it's it's not rocket science it's
00:34:02 00:34:06 like it's not all difficult like um i
00:34:04 00:34:08 mean you've you've actually like laid
00:34:06 00:34:10 the path you know you've given everyone
00:34:08 00:34:12 the golden tiket like all you have to
00:34:10 00:34:13 do is follow um but i would say like if
00:34:12 00:34:15 you stand up to a course certainly
00:34:13 00:34:18 that's how i felt you you felt the same
00:34:15 00:34:20 once you stand up you're all in there's
00:34:18 00:34:23 no like there is there is no failure so
00:34:20 00:34:25 as long as you um put at least 50 hours
00:34:23 00:34:27 of work in a week i'm going to say 60
00:34:25 00:34:29 when you're starting but whatever up to
00:34:27 00:34:30 you um as long as you read a book a week
00:34:29 00:34:33 and as long as you just follow the steps
00:34:30 00:34:35 that your mentor lays out for you like
00:34:33 00:34:36 you can't fail it's it's not possible to
00:34:35 00:34:39 fail you just got to keep keep
00:34:36 00:34:40 persisting keep persisting um but you're
00:34:39 00:34:41 also going to realize like it's the
00:34:40 00:34:43 hardest game in the world it's the
00:34:41 00:34:44 hardest it's the hardest blood sport in
00:34:43 00:34:45 the world so like
00:34:44 00:34:47 it ain't going to be easy even if you
00:34:45 00:34:49 make the first sale easily like you're
00:34:47 00:34:50 going to get challenges at some stage
00:34:49 00:34:51 there's always going to be challenges
00:34:50 00:34:53 and you have to be willing to go through
00:34:51 00:34:56 them and it just comes down to wanting
00:34:53 00:34:57 to grow wanting to achieve things and um
00:34:56 00:34:59 yeah it's interesting as well i mean
00:34:57 00:35:01 like as you go through that process you
00:34:59 00:35:02 need to realize it's almost like a video
00:35:01 00:35:04 game you know you're going to build the
00:35:02 00:35:06 skills at the video game get better at
00:35:04 00:35:08 the video game and build your character
00:35:06 00:35:10 over time it's not like oh my god i
00:35:08 00:35:12 haven't i haven't built a year i haven't
00:35:10 00:35:13 gotten to that end goal it's it's about
00:35:12 00:35:15 the process of building it because by
00:35:13 00:35:16 following that process you're going to
00:35:15 00:35:18 get the results anyway if you're
00:35:16 00:35:20 actually following implementing the
00:35:18 00:35:21 process and i would say that actually
00:35:20 00:35:24 taking action in the process the most
00:35:21 00:35:26 important thing people focus too much on
00:35:24 00:35:28 you know dreaming about what's going to
00:35:26 00:35:30 happen but never actually taking action
00:35:28 00:35:31 towards making it happen um that's
00:35:30 00:35:33 probably the biggest problem in terms of
00:35:31 00:35:34 you know the things that people do about
00:35:33 00:35:36 the habits and behaviors they have when
00:35:34 00:35:38 they're starting
00:35:36 00:35:39 yes i mean especially at the start
00:35:38 00:35:41 you're gonna take massive action i
00:35:39 00:35:43 believe was your uh your terminology
00:35:41 00:35:45 like just go you just gotta go all in
00:35:43 00:35:47 especially that the first few months
00:35:45 00:35:48 like um i don't know what the statistiks
00:35:47 00:35:51 are but i think in the first year what
00:35:48 00:35:53 is it like 90 fail or anything like that
00:35:51 00:35:56 um but like if you if you swapped the
00:35:53 00:35:58 statistiks around and said like um out
00:35:56 00:36:00 of all the people that truly went all in
00:35:58 00:36:02 um truly decided to work
00:36:00 00:36:04 let's say the 50 60 hours a week truly
00:36:02 00:36:08 decided to read one book a week truly
00:36:04 00:36:10 decided to actually follow their mentors
00:36:08 00:36:14 steps i'd say that over 90 of those
00:36:10 00:36:15 people succeed yeah yeah it's so true
00:36:14 00:36:17 it's not about like when you look at you
00:36:15 00:36:18 know even things like
00:36:17 00:36:20 multi-level marketing and all of that
00:36:18 00:36:22 kind of stuff um
00:36:20 00:36:25 like or real estate or any of those
00:36:22 00:36:26 different areas that people get into
00:36:25 00:36:28 it's always going to have a high failure
00:36:26 00:36:29 rate but that always comes down to
00:36:28 00:36:31 people giving up so most people just
00:36:29 00:36:34 give up they don't actually take action
00:36:31 00:36:35 and that's the problem so you know
00:36:34 00:36:37 actually motivating people to take
00:36:35 00:36:40 action and making things as easy as
00:36:37 00:36:41 possible for them is really key um but
00:36:40 00:36:43 at the end of the day it's up to the
00:36:41 00:36:46 person to take action with with the
00:36:43 00:36:47 information um with this type of stuff
00:36:46 00:36:49 too and i think that's really important
00:36:47 00:36:51 for people to be aware of is you know
00:36:49 00:36:53 it's up to you you know the the results
00:36:51 00:36:55 are in your hands you just need to
00:36:53 00:36:57 implement the things that have been
00:36:55 00:36:58 given to you and build those skills and
00:36:57 00:37:00 you're going to get that if you don't
00:36:58 00:37:02 give up if you solve problems if you
00:37:00 00:37:04 fail and you learn from those failures
00:37:02 00:37:05 you're not going to fail it's impossible
00:37:04 00:37:08 to fail i've never seen anyone fail who
00:37:05 00:37:10 hasn't given up i know people that have
00:37:08 00:37:12 gone at it for a year like a whole year
00:37:10 00:37:14 and got in you know a two hundred dollar
00:37:12 00:37:17 sale and then now their business is
00:37:14 00:37:19 doing 290 000 per year so like those are
00:37:17 00:37:21 usually the people that like uh that do
00:37:19 00:37:23 the best when they struggle actually i
00:37:21 00:37:24 was one of those kind of things you just
00:37:23 00:37:26 what you said just gave me a flashback
00:37:24 00:37:28 of my time in
00:37:26 00:37:31 when i was when i was first learning um
00:37:28 00:37:32 i was like we were divided into groups
00:37:31 00:37:35 and everyone in my group was making sale
00:37:32 00:37:36 and i was struggling to make a sale
00:37:35 00:37:38 i found it really really tough but like
00:37:36 00:37:41 it's usually the people that find it
00:37:38 00:37:43 really tough but persist like just
00:37:41 00:37:45 relentlessly persist those people
00:37:43 00:37:47 struggle but then they're the ones that
00:37:45 00:37:48 usually succeed long term because
00:37:47 00:37:50 they've been through that struggle they
00:37:48 00:37:51 know that once they've got through that
00:37:50 00:37:53 they're like okay cool if i go through
00:37:51 00:37:55 that and get through anything and then
00:37:53 00:37:57 yeah they usually skyrocket
00:37:55 00:37:59 yeah yeah that's so true that's so true
00:37:57 00:38:01 yeah i think we we really hit on a lot
00:37:59 00:38:03 of good points here sanjay so um maybe
00:38:01 00:38:05 to close things up for everyone you can
00:38:03 00:38:07 have any last words for them of
00:38:05 00:38:10 inspiration
00:38:07 00:38:13 um yeah i i like to say that uh it is
00:38:10 00:38:16 like 100 possible like um what can i say
00:38:13 00:38:18 that for me uh i i'm not at all a
00:38:16 00:38:20 special guy in fact i'm like i started
00:38:18 00:38:23 off as a disadvantage i feel like a lot
00:38:20 00:38:26 of people that that made it in business
00:38:23 00:38:27 outside as a disadvantage um i kind of
00:38:26 00:38:29 didn't know what i was doing didn't
00:38:27 00:38:31 really have so much confidence all that
00:38:29 00:38:33 sort of stuff um but if you just stik
00:38:31 00:38:35 with it like just please please stik
00:38:33 00:38:37 with that just go all in you've got
00:38:35 00:38:39 you've got all of the most profound
00:38:37 00:38:41 wisdom that you need from dylan like you
00:38:39 00:38:43 you've also coached me back in the day
00:38:41 00:38:44 man i understand how much you know like
00:38:43 00:38:46 all you got to do is put in the work
00:38:44 00:38:48 just follow the path go through the
00:38:46 00:38:50 inevitable challenges and then whatever
00:38:48 00:38:52 your wildest dreams are you'll be doing
00:38:50 00:38:54 it in a few years
00:38:52 00:38:55 yeah yeah yeah so true commitment is the
00:38:54 00:38:58 key at the end of the day and taking
00:38:55 00:39:00 action so yeah awesome thanks for that
00:38:58 00:39:02 sanjay everyone have any questions
00:39:00 00:39:03 comment below and uh yeah tok to you
00:39:02 00:39:07 soon
00:39:03 00:39:07 good to chat man