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FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!

Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders

FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!

The above is a brief introduction to FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!.

Let's move on to the first section of FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!!

FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!

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00:00:00 00:00:04 open your eyes to the possibilities of
00:00:01 00:00:06 influencer marketing so if you've been
00:00:04 00:00:07 skeptikal that you know influencer
00:00:06 00:00:13 marketing it doesn't work I don't seem
00:00:07 00:00:14 to be getting traction yo what's going
00:00:13 00:00:16 on Empire builders welcome back to
00:00:14 00:00:18 another episode if you're brand new to
00:00:16 00:00:20 the Empire Builder family first and
00:00:18 00:00:22 foremost welcome please like comment
00:00:20 00:00:23 subscribe turn a notification about on
00:00:22 00:00:25 and make sure you check out all the free
00:00:23 00:00:27 bonuses and training materials down in
00:00:25 00:00:28 the description of this video but guys
00:00:27 00:00:30 today I want to tok to you about
00:00:28 00:00:33 influencers because I just got done
00:00:30 00:00:36 watching an absolutely amazing Netflix
00:00:33 00:00:38 documentary that I think is going to
00:00:36 00:00:40 open your eyes to the possibilities of
00:00:38 00:00:42 influencer marketing so if you've been
00:00:40 00:00:44 skeptikal that you know influencer
00:00:42 00:00:47 marketing it doesn't work I don't seem
00:00:44 00:00:48 to be getting traction in my my influent
00:00:47 00:00:50 with my influencers from my e-commerce
00:00:48 00:00:51 drop shipping business this a
00:00:50 00:00:54 documentary I want to give you a
00:00:51 00:00:56 homework assignment to watch this video
00:00:54 00:01:04 or watch this movie so I'm going to flip
00:00:56 00:01:10 the camera it was called fire so this
00:01:04 00:01:11 movie essentially was about a somebody
00:01:10 00:01:14 flipped that back so this movie was
00:01:11 00:01:18 about a festival right and I think this
00:01:14 00:01:22 happened in like 2017 or 2016 and it was
00:01:18 00:01:24 about a festival that these guys went
00:01:22 00:01:26 and we're gonna host this private island
00:01:24 00:01:28 and they were gonna host this this
00:01:26 00:01:29 amazing party they're like a music
00:01:28 00:01:31 festival like the best festival is
00:01:29 00:01:35 basically I'm going to be like the
00:01:31 00:01:38 Woodstok of this of this time right of
00:01:35 00:01:41 this generation so they went and
00:01:38 00:01:45 orchestrated this huge amazing marketing
00:01:41 00:01:47 campaign where they heavily used
00:01:45 00:01:50 influencers right like top celebrity
00:01:47 00:01:52 influencers they paid them tremendous
00:01:50 00:01:55 amounts of money to come to this island
00:01:52 00:01:57 right and shoot like promotional content
00:01:55 00:01:59 right they were on jet skis on boats
00:01:57 00:02:00 right they were you know they were
00:01:59 00:02:03 pumping it up like hey this is going to
00:02:00 00:02:06 be the most amazing music festival ever
00:02:03 00:02:08 right you have to be here blah blah blah
00:02:06 00:02:11 I forget the exact statistiks but they
00:02:08 00:02:13 sold a ridiculous I'm pretty sure this
00:02:11 00:02:15 festival X sold out
00:02:13 00:02:19 and all this stuff but they made a
00:02:15 00:02:22 tremendous amount of revenue for this
00:02:19 00:02:24 festival using influencers primarily
00:02:22 00:02:26 like they had these influencers you know
00:02:24 00:02:28 coming into this island and shooting
00:02:26 00:02:29 promotional videos they were proved they
00:02:28 00:02:33 were promoting them on their their
00:02:29 00:02:35 Instagram pages on their on their on
00:02:33 00:02:38 their you know their their audiences or
00:02:35 00:02:41 other social media outlets and these
00:02:38 00:02:42 these influencers just like it crushed
00:02:41 00:02:44 it for him right lots of people the buzz
00:02:42 00:02:48 was getting there created this huge
00:02:44 00:02:50 viral effect in the Internet in the in
00:02:48 00:02:54 the niche essentially right because this
00:02:50 00:02:58 niche was music festivals right so what
00:02:54 00:03:00 ended up happening to them was that the
00:02:58 00:03:02 festival like never actually happened
00:03:00 00:03:04 right which is like one of my questions
00:03:02 00:03:05 from watching is documentary so if
00:03:04 00:03:08 you've watched this I would love to hear
00:03:05 00:03:09 your thoughts on this because it's a
00:03:08 00:03:11 very popular documentary on Netflix
00:03:09 00:03:15 right now but it doesn't make sense to
00:03:11 00:03:16 me why they like the link I wish they
00:03:15 00:03:18 had built the team properly so what
00:03:16 00:03:19 happened was this this festival never
00:03:18 00:03:21 ended up happening they basically went
00:03:19 00:03:24 broke they didn't have any money
00:03:21 00:03:26 whatsoever basically what I've what I
00:03:24 00:03:29 believe happened was one that the CEO
00:03:26 00:03:32 guy was just basically a con artist the
00:03:29 00:03:34 scammer but two they didn't have like a
00:03:32 00:03:38 proper team in place to pull something
00:03:34 00:03:40 like this off right so until later on
00:03:38 00:03:42 when I guess he brought on some more
00:03:40 00:03:45 financial people but by that point it
00:03:42 00:03:48 was really really too late and it just
00:03:45 00:03:49 goes to show you where you can this is
00:03:48 00:03:52 like a lot of people don't believe that
00:03:49 00:03:54 you can scale a business too fast and
00:03:52 00:03:56 this is exactly what happened so what I
00:03:54 00:03:59 would love your thoughts on is I believe
00:03:56 00:04:01 like this guy like this could have been
00:03:59 00:04:03 pulled off like if he had the proper
00:04:01 00:04:05 team the proper resources the proper
00:04:03 00:04:07 planning like it could have been like
00:04:05 00:04:09 the most amazing music festival that
00:04:07 00:04:11 that's ever happened right it could have
00:04:09 00:04:14 put set him on the map and made him
00:04:11 00:04:17 tremendously wealthy but what ended up
00:04:14 00:04:19 happening was it grew too fast right it
00:04:17 00:04:21 grew way too fast right these
00:04:19 00:04:24 influencers put so much traffic sold out
00:04:21 00:04:27 this event the CEO obviously had no idea
00:04:24 00:04:30 what he was doing and basically Bank run
00:04:27 00:04:32 the company right and it guys like like
00:04:30 00:04:35 I said it's on it's on Netflix it's
00:04:32 00:04:37 called fire and it's so good I mean this
00:04:35 00:04:40 got this CEO or whoever their marketing
00:04:37 00:04:43 person was like some of the things that
00:04:40 00:04:45 he had doing had the influencers do like
00:04:43 00:04:47 the different kinds of posts that they
00:04:45 00:04:50 had made to create this kind of this
00:04:47 00:04:53 buzz right they manufactured virality
00:04:50 00:04:55 essentially it really just shows you the
00:04:53 00:04:57 power that these influencers are
00:04:55 00:04:59 actually have with their audiences which
00:04:57 00:05:00 is a lot of a lot of people coming in to
00:04:59 00:05:03 you know ecommerce especially don't
00:05:00 00:05:05 think that Iike that influencers are are
00:05:03 00:05:07 a viable route they might have never
00:05:05 00:05:08 even thought of it but I'm telling you
00:05:07 00:05:11 like for me I love working with
00:05:08 00:05:13 influencers one because you can get
00:05:11 00:05:15 traffic quickly right - it's a very
00:05:13 00:05:19 warmed up audience because that audience
00:05:15 00:05:22 already trusts the influencer and three
00:05:19 00:05:24 you can build a relationship with that
00:05:22 00:05:26 influencer for future promotions right
00:05:24 00:05:28 that's what's really powerful about
00:05:26 00:05:30 using influencers guys it's not just a
00:05:28 00:05:31 lot of a lot of Shopify dropped rippers
00:05:30 00:05:32 and what the people out there teaches
00:05:31 00:05:34 like oh it's a one-and-done pay them
00:05:32 00:05:36 twenty-five bucks get a promotion right
00:05:34 00:05:38 no have a relationship with them make it
00:05:36 00:05:40 a win-win situation pay them on a
00:05:38 00:05:43 monthly basis to to promote your
00:05:40 00:05:44 products or services for you right and I
00:05:43 00:05:47 think it's it's absolutely amazing this
00:05:44 00:05:48 film highly recommended go check it out
00:05:47 00:05:50 fire if you have any doubts whatsoever
00:05:48 00:05:52 about influencer marketing like it's
00:05:50 00:05:54 gonna totally open your eyes it's gonna
00:05:52 00:05:55 want to open your eyes to the
00:05:54 00:05:57 possibilities of influencers and the
00:05:55 00:06:00 pool that they've really have and then
00:05:57 00:06:03 also the how tonight not really a
00:06:00 00:06:06 manager company right and how strategic
00:06:03 00:06:07 planning and early stage development of
00:06:06 00:06:09 your business and like having an actual
00:06:07 00:06:11 you don't really necessarily need a
00:06:09 00:06:13 business plan but you need a kind of a
00:06:11 00:06:14 plan especially if you plan to sell like
00:06:13 00:06:16 they did like tikets that are thousands
00:06:14 00:06:18 upon thousands of dollars and then
00:06:16 00:06:20 somebody that can actually manage those
00:06:18 00:06:23 financials right that's why I've always
00:06:20 00:06:24 loved hiring a like a CFO to manage the
00:06:23 00:06:26 financials of my business all right
00:06:24 00:06:29 managing your financials is extremely
00:06:26 00:06:31 important in your business and I don't
00:06:29 00:06:33 want to get sidetracked too much I mean
00:06:31 00:06:36 I look at my numbers every single day
00:06:33 00:06:38 for my businesses but you also want to
00:06:36 00:06:40 make sure that there's like a bookkeeper
00:06:38 00:06:41 there's somebody like really
00:06:40 00:06:42 like looking at the profit loss
00:06:41 00:06:45 statements and that's not something that
00:06:42 00:06:47 I am very good at admittedly I can admit
00:06:45 00:06:51 that so I have that out sourced out you
00:06:47 00:06:52 guys inside the program have my access
00:06:51 00:06:54 to my to my accounting people that I use
00:06:52 00:06:58 but it's really important to make sure
00:06:54 00:07:00 your books are right so one other note
00:06:58 00:07:03 that I absolutely loved about this about
00:07:00 00:07:06 this documentary was just like the
00:07:03 00:07:07 pre-launch aspects of things right now
00:07:06 00:07:10 the pre-launch is not something we
00:07:07 00:07:13 really do too much in e-commerce right
00:07:10 00:07:14 we you use you usually see this happen
00:07:13 00:07:16 on like concerts or like some
00:07:14 00:07:18 information products people do like
00:07:16 00:07:20 product launches on information products
00:07:18 00:07:21 and then it's over right with e-commerce
00:07:20 00:07:23 products ecommerce products can
00:07:21 00:07:25 essentially live forever especially with
00:07:23 00:07:26 our product funnels were running traffic
00:07:25 00:07:28 to it's actually an evergreen right
00:07:26 00:07:31 product that we can sell forever and
00:07:28 00:07:33 ever and ever hopefully but I love like
00:07:31 00:07:35 the way they kind of did the launcher or
00:07:33 00:07:39 they had like the influencers come
00:07:35 00:07:42 on-site right amazing content like on
00:07:39 00:07:44 this private island where even when they
00:07:42 00:07:46 the the the the festivals are happening
00:07:44 00:07:48 like that Island wasn't they were never
00:07:46 00:07:50 even gonna have it on that Island anyway
00:07:48 00:07:52 right they couldn't afford it and it's
00:07:50 00:07:54 just it's just so funny the way they do
00:07:52 00:07:56 and it shows how the media is actually
00:07:54 00:07:59 manipulated and how and how you're
00:07:56 00:08:01 manipulated by an influence by
00:07:59 00:08:03 influencers guys and that's why I love
00:08:01 00:08:06 sharing this message with you guys
00:08:03 00:08:09 because I always tell people be an
00:08:06 00:08:11 observer not a consumer okay like when I
00:08:09 00:08:13 watch TV I oh or you know when I watch
00:08:11 00:08:14 TV or we'll do anyway when I'm just
00:08:13 00:08:15 walking in general and I'm walking
00:08:14 00:08:18 through a mall
00:08:15 00:08:22 I don't just consume like yes I like to
00:08:18 00:08:24 buy myself nice things but I like to
00:08:22 00:08:26 look at the marketing of it like why do
00:08:24 00:08:28 I want to buy this alright why do I want
00:08:26 00:08:30 to buy you know why do I want to buy you
00:08:28 00:08:32 know blank why do I want to buy this
00:08:30 00:08:34 shirt why don't I watch alright why do I
00:08:32 00:08:37 want to do it right and I love observing
00:08:34 00:08:40 good marketing and creating swipe files
00:08:37 00:08:41 around this now I recommend you guys
00:08:40 00:08:43 create a swipe file as well like there's
00:08:41 00:08:45 some stuff in the fire doctor
00:08:43 00:08:46 documentary that I took notes of when I
00:08:45 00:08:47 was watching this put it in my swipe
00:08:46 00:08:50 file so I can have something to
00:08:47 00:08:52 reference later on again fantastik film
00:08:50 00:08:52 if you believe influencer marketing is
00:08:52 00:08:55 dead
00:08:52 00:08:58 one you're crazy influencers I think are
00:08:55 00:08:59 the best source one of the best sources
00:08:58 00:09:02 of traffic for a newbie just getting
00:08:59 00:09:05 started in ecommerce because it really
00:09:02 00:09:08 is it's really a good place for a
00:09:05 00:09:09 low-cost way to start okay the problem
00:09:08 00:09:12 with a lot of people that just get
00:09:09 00:09:13 started in e-commerce is they don't want
00:09:12 00:09:14 to risk a lot of money influences are a
00:09:13 00:09:17 great place to start if you have more
00:09:14 00:09:18 time than money okay I'm probably gonna
00:09:17 00:09:22 shoot a video about time versus money in
00:09:18 00:09:24 a site after this one but as far as time
00:09:22 00:09:27 versus money goes if you have more time
00:09:24 00:09:30 go build relationships with influencers
00:09:27 00:09:32 it's gonna pay off tenfold in the future
00:09:30 00:09:33 for you if you've got more money go
00:09:32 00:09:35 right into Facebook Ads and hire
00:09:33 00:09:37 somebody to go manage your influencers
00:09:35 00:09:39 for you you have to use both are my two
00:09:37 00:09:42 favorite traffic sources
00:09:39 00:09:43 okay so influencers absolutely critikal
00:09:42 00:09:45 and again guys when you use these
00:09:43 00:09:47 influencers like think about it if they
00:09:45 00:09:49 actually pulled this off if these are
00:09:47 00:09:51 these guys from fire actually pulled
00:09:49 00:09:53 this off they could have like repurpose
00:09:51 00:09:56 all the content that they got from this
00:09:53 00:09:58 festival they could have repurposed all
00:09:56 00:10:01 of the influencer posts everything that
00:09:58 00:10:02 the amount of credibility is insane the
00:10:01 00:10:04 amount of credibility they would have
00:10:02 00:10:05 had if this is this happened I mean it
00:10:04 00:10:08 just shows you that there's a market
00:10:05 00:10:11 there for it and how a nobody basically
00:10:08 00:10:12 our No Name person came into the scene
00:10:11 00:10:15 with a couple influencers and just
00:10:12 00:10:16 dominated right it's incredible it's
00:10:15 00:10:17 incredible it's amazing the day and age
00:10:16 00:10:20 we live in guys and if you're not taking
00:10:17 00:10:21 this opportunity you're you're nuts
00:10:20 00:10:23 you're absolutely not so if you're
00:10:21 00:10:25 looking to build your first ecommerce
00:10:23 00:10:27 Empire or your current struggling a
00:10:25 00:10:29 Shopify seller Amazon seller make sure
00:10:27 00:10:30 attend that sales funnel master class
00:10:29 00:10:32 down below in the description of the
00:10:30 00:10:34 city I show you how to build your
00:10:32 00:10:36 profitable ecommerce business without
00:10:34 00:10:38 shop fight without Amazon any sort and
00:10:36 00:10:39 out and without any sort of expensive
00:10:38 00:10:41 paid traffic as well but guys if you
00:10:39 00:10:43 found this video helpful or if you've
00:10:41 00:10:44 seen this documentary drop a comment
00:10:43 00:10:46 down below make sure you smash that like
00:10:44 00:10:47 button and make sure you hit that
00:10:46 00:10:49 subscribe button to turn a notification
00:10:47 00:10:51 about on because new videos are released
00:10:49 00:10:53 every single day here on this channel
00:10:51 00:10:57 but guys have a fantastik rest of your
00:10:53 00:10:57 day and remember your empire starts now

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