FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!
Published on: November 28 2022 by Peter Pru - Ecommerce Empire Builders
FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!
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Table of Contents About FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!
FYRE FESTIVAL DROPSHIPPING INFLUENCER LESSONS!
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | open your eyes to the possibilities of |
| 00:00:01 | 00:00:06 | influencer marketing so if you've been |
| 00:00:04 | 00:00:07 | skeptikal that you know influencer |
| 00:00:06 | 00:00:13 | marketing it doesn't work I don't seem |
| 00:00:07 | 00:00:14 | to be getting traction yo what's going |
| 00:00:13 | 00:00:16 | on Empire builders welcome back to |
| 00:00:14 | 00:00:18 | another episode if you're brand new to |
| 00:00:16 | 00:00:20 | the Empire Builder family first and |
| 00:00:18 | 00:00:22 | foremost welcome please like comment |
| 00:00:20 | 00:00:23 | subscribe turn a notification about on |
| 00:00:22 | 00:00:25 | and make sure you check out all the free |
| 00:00:23 | 00:00:27 | bonuses and training materials down in |
| 00:00:25 | 00:00:28 | the description of this video but guys |
| 00:00:27 | 00:00:30 | today I want to tok to you about |
| 00:00:28 | 00:00:33 | influencers because I just got done |
| 00:00:30 | 00:00:36 | watching an absolutely amazing Netflix |
| 00:00:33 | 00:00:38 | documentary that I think is going to |
| 00:00:36 | 00:00:40 | open your eyes to the possibilities of |
| 00:00:38 | 00:00:42 | influencer marketing so if you've been |
| 00:00:40 | 00:00:44 | skeptikal that you know influencer |
| 00:00:42 | 00:00:47 | marketing it doesn't work I don't seem |
| 00:00:44 | 00:00:48 | to be getting traction in my my influent |
| 00:00:47 | 00:00:50 | with my influencers from my e-commerce |
| 00:00:48 | 00:00:51 | drop shipping business this a |
| 00:00:50 | 00:00:54 | documentary I want to give you a |
| 00:00:51 | 00:00:56 | homework assignment to watch this video |
| 00:00:54 | 00:01:04 | or watch this movie so I'm going to flip |
| 00:00:56 | 00:01:10 | the camera it was called fire so this |
| 00:01:04 | 00:01:11 | movie essentially was about a somebody |
| 00:01:10 | 00:01:14 | flipped that back so this movie was |
| 00:01:11 | 00:01:18 | about a festival right and I think this |
| 00:01:14 | 00:01:22 | happened in like 2017 or 2016 and it was |
| 00:01:18 | 00:01:24 | about a festival that these guys went |
| 00:01:22 | 00:01:26 | and we're gonna host this private island |
| 00:01:24 | 00:01:28 | and they were gonna host this this |
| 00:01:26 | 00:01:29 | amazing party they're like a music |
| 00:01:28 | 00:01:31 | festival like the best festival is |
| 00:01:29 | 00:01:35 | basically I'm going to be like the |
| 00:01:31 | 00:01:38 | Woodstok of this of this time right of |
| 00:01:35 | 00:01:41 | this generation so they went and |
| 00:01:38 | 00:01:45 | orchestrated this huge amazing marketing |
| 00:01:41 | 00:01:47 | campaign where they heavily used |
| 00:01:45 | 00:01:50 | influencers right like top celebrity |
| 00:01:47 | 00:01:52 | influencers they paid them tremendous |
| 00:01:50 | 00:01:55 | amounts of money to come to this island |
| 00:01:52 | 00:01:57 | right and shoot like promotional content |
| 00:01:55 | 00:01:59 | right they were on jet skis on boats |
| 00:01:57 | 00:02:00 | right they were you know they were |
| 00:01:59 | 00:02:03 | pumping it up like hey this is going to |
| 00:02:00 | 00:02:06 | be the most amazing music festival ever |
| 00:02:03 | 00:02:08 | right you have to be here blah blah blah |
| 00:02:06 | 00:02:11 | I forget the exact statistiks but they |
| 00:02:08 | 00:02:13 | sold a ridiculous I'm pretty sure this |
| 00:02:11 | 00:02:15 | festival X sold out |
| 00:02:13 | 00:02:19 | and all this stuff but they made a |
| 00:02:15 | 00:02:22 | tremendous amount of revenue for this |
| 00:02:19 | 00:02:24 | festival using influencers primarily |
| 00:02:22 | 00:02:26 | like they had these influencers you know |
| 00:02:24 | 00:02:28 | coming into this island and shooting |
| 00:02:26 | 00:02:29 | promotional videos they were proved they |
| 00:02:28 | 00:02:33 | were promoting them on their their |
| 00:02:29 | 00:02:35 | Instagram pages on their on their on |
| 00:02:33 | 00:02:38 | their you know their their audiences or |
| 00:02:35 | 00:02:41 | other social media outlets and these |
| 00:02:38 | 00:02:42 | these influencers just like it crushed |
| 00:02:41 | 00:02:44 | it for him right lots of people the buzz |
| 00:02:42 | 00:02:48 | was getting there created this huge |
| 00:02:44 | 00:02:50 | viral effect in the Internet in the in |
| 00:02:48 | 00:02:54 | the niche essentially right because this |
| 00:02:50 | 00:02:58 | niche was music festivals right so what |
| 00:02:54 | 00:03:00 | ended up happening to them was that the |
| 00:02:58 | 00:03:02 | festival like never actually happened |
| 00:03:00 | 00:03:04 | right which is like one of my questions |
| 00:03:02 | 00:03:05 | from watching is documentary so if |
| 00:03:04 | 00:03:08 | you've watched this I would love to hear |
| 00:03:05 | 00:03:09 | your thoughts on this because it's a |
| 00:03:08 | 00:03:11 | very popular documentary on Netflix |
| 00:03:09 | 00:03:15 | right now but it doesn't make sense to |
| 00:03:11 | 00:03:16 | me why they like the link I wish they |
| 00:03:15 | 00:03:18 | had built the team properly so what |
| 00:03:16 | 00:03:19 | happened was this this festival never |
| 00:03:18 | 00:03:21 | ended up happening they basically went |
| 00:03:19 | 00:03:24 | broke they didn't have any money |
| 00:03:21 | 00:03:26 | whatsoever basically what I've what I |
| 00:03:24 | 00:03:29 | believe happened was one that the CEO |
| 00:03:26 | 00:03:32 | guy was just basically a con artist the |
| 00:03:29 | 00:03:34 | scammer but two they didn't have like a |
| 00:03:32 | 00:03:38 | proper team in place to pull something |
| 00:03:34 | 00:03:40 | like this off right so until later on |
| 00:03:38 | 00:03:42 | when I guess he brought on some more |
| 00:03:40 | 00:03:45 | financial people but by that point it |
| 00:03:42 | 00:03:48 | was really really too late and it just |
| 00:03:45 | 00:03:49 | goes to show you where you can this is |
| 00:03:48 | 00:03:52 | like a lot of people don't believe that |
| 00:03:49 | 00:03:54 | you can scale a business too fast and |
| 00:03:52 | 00:03:56 | this is exactly what happened so what I |
| 00:03:54 | 00:03:59 | would love your thoughts on is I believe |
| 00:03:56 | 00:04:01 | like this guy like this could have been |
| 00:03:59 | 00:04:03 | pulled off like if he had the proper |
| 00:04:01 | 00:04:05 | team the proper resources the proper |
| 00:04:03 | 00:04:07 | planning like it could have been like |
| 00:04:05 | 00:04:09 | the most amazing music festival that |
| 00:04:07 | 00:04:11 | that's ever happened right it could have |
| 00:04:09 | 00:04:14 | put set him on the map and made him |
| 00:04:11 | 00:04:17 | tremendously wealthy but what ended up |
| 00:04:14 | 00:04:19 | happening was it grew too fast right it |
| 00:04:17 | 00:04:21 | grew way too fast right these |
| 00:04:19 | 00:04:24 | influencers put so much traffic sold out |
| 00:04:21 | 00:04:27 | this event the CEO obviously had no idea |
| 00:04:24 | 00:04:30 | what he was doing and basically Bank run |
| 00:04:27 | 00:04:32 | the company right and it guys like like |
| 00:04:30 | 00:04:35 | I said it's on it's on Netflix it's |
| 00:04:32 | 00:04:37 | called fire and it's so good I mean this |
| 00:04:35 | 00:04:40 | got this CEO or whoever their marketing |
| 00:04:37 | 00:04:43 | person was like some of the things that |
| 00:04:40 | 00:04:45 | he had doing had the influencers do like |
| 00:04:43 | 00:04:47 | the different kinds of posts that they |
| 00:04:45 | 00:04:50 | had made to create this kind of this |
| 00:04:47 | 00:04:53 | buzz right they manufactured virality |
| 00:04:50 | 00:04:55 | essentially it really just shows you the |
| 00:04:53 | 00:04:57 | power that these influencers are |
| 00:04:55 | 00:04:59 | actually have with their audiences which |
| 00:04:57 | 00:05:00 | is a lot of a lot of people coming in to |
| 00:04:59 | 00:05:03 | you know ecommerce especially don't |
| 00:05:00 | 00:05:05 | think that Iike that influencers are are |
| 00:05:03 | 00:05:07 | a viable route they might have never |
| 00:05:05 | 00:05:08 | even thought of it but I'm telling you |
| 00:05:07 | 00:05:11 | like for me I love working with |
| 00:05:08 | 00:05:13 | influencers one because you can get |
| 00:05:11 | 00:05:15 | traffic quickly right - it's a very |
| 00:05:13 | 00:05:19 | warmed up audience because that audience |
| 00:05:15 | 00:05:22 | already trusts the influencer and three |
| 00:05:19 | 00:05:24 | you can build a relationship with that |
| 00:05:22 | 00:05:26 | influencer for future promotions right |
| 00:05:24 | 00:05:28 | that's what's really powerful about |
| 00:05:26 | 00:05:30 | using influencers guys it's not just a |
| 00:05:28 | 00:05:31 | lot of a lot of Shopify dropped rippers |
| 00:05:30 | 00:05:32 | and what the people out there teaches |
| 00:05:31 | 00:05:34 | like oh it's a one-and-done pay them |
| 00:05:32 | 00:05:36 | twenty-five bucks get a promotion right |
| 00:05:34 | 00:05:38 | no have a relationship with them make it |
| 00:05:36 | 00:05:40 | a win-win situation pay them on a |
| 00:05:38 | 00:05:43 | monthly basis to to promote your |
| 00:05:40 | 00:05:44 | products or services for you right and I |
| 00:05:43 | 00:05:47 | think it's it's absolutely amazing this |
| 00:05:44 | 00:05:48 | film highly recommended go check it out |
| 00:05:47 | 00:05:50 | fire if you have any doubts whatsoever |
| 00:05:48 | 00:05:52 | about influencer marketing like it's |
| 00:05:50 | 00:05:54 | gonna totally open your eyes it's gonna |
| 00:05:52 | 00:05:55 | want to open your eyes to the |
| 00:05:54 | 00:05:57 | possibilities of influencers and the |
| 00:05:55 | 00:06:00 | pool that they've really have and then |
| 00:05:57 | 00:06:03 | also the how tonight not really a |
| 00:06:00 | 00:06:06 | manager company right and how strategic |
| 00:06:03 | 00:06:07 | planning and early stage development of |
| 00:06:06 | 00:06:09 | your business and like having an actual |
| 00:06:07 | 00:06:11 | you don't really necessarily need a |
| 00:06:09 | 00:06:13 | business plan but you need a kind of a |
| 00:06:11 | 00:06:14 | plan especially if you plan to sell like |
| 00:06:13 | 00:06:16 | they did like tikets that are thousands |
| 00:06:14 | 00:06:18 | upon thousands of dollars and then |
| 00:06:16 | 00:06:20 | somebody that can actually manage those |
| 00:06:18 | 00:06:23 | financials right that's why I've always |
| 00:06:20 | 00:06:24 | loved hiring a like a CFO to manage the |
| 00:06:23 | 00:06:26 | financials of my business all right |
| 00:06:24 | 00:06:29 | managing your financials is extremely |
| 00:06:26 | 00:06:31 | important in your business and I don't |
| 00:06:29 | 00:06:33 | want to get sidetracked too much I mean |
| 00:06:31 | 00:06:36 | I look at my numbers every single day |
| 00:06:33 | 00:06:38 | for my businesses but you also want to |
| 00:06:36 | 00:06:40 | make sure that there's like a bookkeeper |
| 00:06:38 | 00:06:41 | there's somebody like really |
| 00:06:40 | 00:06:42 | like looking at the profit loss |
| 00:06:41 | 00:06:45 | statements and that's not something that |
| 00:06:42 | 00:06:47 | I am very good at admittedly I can admit |
| 00:06:45 | 00:06:51 | that so I have that out sourced out you |
| 00:06:47 | 00:06:52 | guys inside the program have my access |
| 00:06:51 | 00:06:54 | to my to my accounting people that I use |
| 00:06:52 | 00:06:58 | but it's really important to make sure |
| 00:06:54 | 00:07:00 | your books are right so one other note |
| 00:06:58 | 00:07:03 | that I absolutely loved about this about |
| 00:07:00 | 00:07:06 | this documentary was just like the |
| 00:07:03 | 00:07:07 | pre-launch aspects of things right now |
| 00:07:06 | 00:07:10 | the pre-launch is not something we |
| 00:07:07 | 00:07:13 | really do too much in e-commerce right |
| 00:07:10 | 00:07:14 | we you use you usually see this happen |
| 00:07:13 | 00:07:16 | on like concerts or like some |
| 00:07:14 | 00:07:18 | information products people do like |
| 00:07:16 | 00:07:20 | product launches on information products |
| 00:07:18 | 00:07:21 | and then it's over right with e-commerce |
| 00:07:20 | 00:07:23 | products ecommerce products can |
| 00:07:21 | 00:07:25 | essentially live forever especially with |
| 00:07:23 | 00:07:26 | our product funnels were running traffic |
| 00:07:25 | 00:07:28 | to it's actually an evergreen right |
| 00:07:26 | 00:07:31 | product that we can sell forever and |
| 00:07:28 | 00:07:33 | ever and ever hopefully but I love like |
| 00:07:31 | 00:07:35 | the way they kind of did the launcher or |
| 00:07:33 | 00:07:39 | they had like the influencers come |
| 00:07:35 | 00:07:42 | on-site right amazing content like on |
| 00:07:39 | 00:07:44 | this private island where even when they |
| 00:07:42 | 00:07:46 | the the the the festivals are happening |
| 00:07:44 | 00:07:48 | like that Island wasn't they were never |
| 00:07:46 | 00:07:50 | even gonna have it on that Island anyway |
| 00:07:48 | 00:07:52 | right they couldn't afford it and it's |
| 00:07:50 | 00:07:54 | just it's just so funny the way they do |
| 00:07:52 | 00:07:56 | and it shows how the media is actually |
| 00:07:54 | 00:07:59 | manipulated and how and how you're |
| 00:07:56 | 00:08:01 | manipulated by an influence by |
| 00:07:59 | 00:08:03 | influencers guys and that's why I love |
| 00:08:01 | 00:08:06 | sharing this message with you guys |
| 00:08:03 | 00:08:09 | because I always tell people be an |
| 00:08:06 | 00:08:11 | observer not a consumer okay like when I |
| 00:08:09 | 00:08:13 | watch TV I oh or you know when I watch |
| 00:08:11 | 00:08:14 | TV or we'll do anyway when I'm just |
| 00:08:13 | 00:08:15 | walking in general and I'm walking |
| 00:08:14 | 00:08:18 | through a mall |
| 00:08:15 | 00:08:22 | I don't just consume like yes I like to |
| 00:08:18 | 00:08:24 | buy myself nice things but I like to |
| 00:08:22 | 00:08:26 | look at the marketing of it like why do |
| 00:08:24 | 00:08:28 | I want to buy this alright why do I want |
| 00:08:26 | 00:08:30 | to buy you know why do I want to buy you |
| 00:08:28 | 00:08:32 | know blank why do I want to buy this |
| 00:08:30 | 00:08:34 | shirt why don't I watch alright why do I |
| 00:08:32 | 00:08:37 | want to do it right and I love observing |
| 00:08:34 | 00:08:40 | good marketing and creating swipe files |
| 00:08:37 | 00:08:41 | around this now I recommend you guys |
| 00:08:40 | 00:08:43 | create a swipe file as well like there's |
| 00:08:41 | 00:08:45 | some stuff in the fire doctor |
| 00:08:43 | 00:08:46 | documentary that I took notes of when I |
| 00:08:45 | 00:08:47 | was watching this put it in my swipe |
| 00:08:46 | 00:08:50 | file so I can have something to |
| 00:08:47 | 00:08:52 | reference later on again fantastik film |
| 00:08:50 | 00:08:52 | if you believe influencer marketing is |
| 00:08:52 | 00:08:55 | dead |
| 00:08:52 | 00:08:58 | one you're crazy influencers I think are |
| 00:08:55 | 00:08:59 | the best source one of the best sources |
| 00:08:58 | 00:09:02 | of traffic for a newbie just getting |
| 00:08:59 | 00:09:05 | started in ecommerce because it really |
| 00:09:02 | 00:09:08 | is it's really a good place for a |
| 00:09:05 | 00:09:09 | low-cost way to start okay the problem |
| 00:09:08 | 00:09:12 | with a lot of people that just get |
| 00:09:09 | 00:09:13 | started in e-commerce is they don't want |
| 00:09:12 | 00:09:14 | to risk a lot of money influences are a |
| 00:09:13 | 00:09:17 | great place to start if you have more |
| 00:09:14 | 00:09:18 | time than money okay I'm probably gonna |
| 00:09:17 | 00:09:22 | shoot a video about time versus money in |
| 00:09:18 | 00:09:24 | a site after this one but as far as time |
| 00:09:22 | 00:09:27 | versus money goes if you have more time |
| 00:09:24 | 00:09:30 | go build relationships with influencers |
| 00:09:27 | 00:09:32 | it's gonna pay off tenfold in the future |
| 00:09:30 | 00:09:33 | for you if you've got more money go |
| 00:09:32 | 00:09:35 | right into Facebook Ads and hire |
| 00:09:33 | 00:09:37 | somebody to go manage your influencers |
| 00:09:35 | 00:09:39 | for you you have to use both are my two |
| 00:09:37 | 00:09:42 | favorite traffic sources |
| 00:09:39 | 00:09:43 | okay so influencers absolutely critikal |
| 00:09:42 | 00:09:45 | and again guys when you use these |
| 00:09:43 | 00:09:47 | influencers like think about it if they |
| 00:09:45 | 00:09:49 | actually pulled this off if these are |
| 00:09:47 | 00:09:51 | these guys from fire actually pulled |
| 00:09:49 | 00:09:53 | this off they could have like repurpose |
| 00:09:51 | 00:09:56 | all the content that they got from this |
| 00:09:53 | 00:09:58 | festival they could have repurposed all |
| 00:09:56 | 00:10:01 | of the influencer posts everything that |
| 00:09:58 | 00:10:02 | the amount of credibility is insane the |
| 00:10:01 | 00:10:04 | amount of credibility they would have |
| 00:10:02 | 00:10:05 | had if this is this happened I mean it |
| 00:10:04 | 00:10:08 | just shows you that there's a market |
| 00:10:05 | 00:10:11 | there for it and how a nobody basically |
| 00:10:08 | 00:10:12 | our No Name person came into the scene |
| 00:10:11 | 00:10:15 | with a couple influencers and just |
| 00:10:12 | 00:10:16 | dominated right it's incredible it's |
| 00:10:15 | 00:10:17 | incredible it's amazing the day and age |
| 00:10:16 | 00:10:20 | we live in guys and if you're not taking |
| 00:10:17 | 00:10:21 | this opportunity you're you're nuts |
| 00:10:20 | 00:10:23 | you're absolutely not so if you're |
| 00:10:21 | 00:10:25 | looking to build your first ecommerce |
| 00:10:23 | 00:10:27 | Empire or your current struggling a |
| 00:10:25 | 00:10:29 | Shopify seller Amazon seller make sure |
| 00:10:27 | 00:10:30 | attend that sales funnel master class |
| 00:10:29 | 00:10:32 | down below in the description of the |
| 00:10:30 | 00:10:34 | city I show you how to build your |
| 00:10:32 | 00:10:36 | profitable ecommerce business without |
| 00:10:34 | 00:10:38 | shop fight without Amazon any sort and |
| 00:10:36 | 00:10:39 | out and without any sort of expensive |
| 00:10:38 | 00:10:41 | paid traffic as well but guys if you |
| 00:10:39 | 00:10:43 | found this video helpful or if you've |
| 00:10:41 | 00:10:44 | seen this documentary drop a comment |
| 00:10:43 | 00:10:46 | down below make sure you smash that like |
| 00:10:44 | 00:10:47 | button and make sure you hit that |
| 00:10:46 | 00:10:49 | subscribe button to turn a notification |
| 00:10:47 | 00:10:51 | about on because new videos are released |
| 00:10:49 | 00:10:53 | every single day here on this channel |
| 00:10:51 | 00:10:57 | but guys have a fantastik rest of your |
| 00:10:53 | 00:10:57 | day and remember your empire starts now |
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