gendered ads

Top 10 Unnecessarily Gendered Products

Gender stereotypes have long been a part of our society, and companies have been known to exploit them to market their products. In this article, we will explore ten unnecessarily gendered products that are marketed towards men and women.

1. Yogi Tea:

Yogi Tea uses gender-based marketing tactics to sell teas that allegedly help women with various stages of their menstrual and fertility cycles. They also have teas that are supposed to help men with virility and erectile dysfunction.

2. Tablets for Women:

The United Arab Emirates-based company Eurostar has created the e-pad femme, a tablet made exclusively for women. It comes pre-downloaded with apps for cooking, shopping, pregnancy, losing weight, and yoga, marketed towards women.

3. Brogurt:

Powerful Yogurt created Powerful Yogurt, especially for men, to provide the same health benefits as regular yogurt but with a few more grams of protein and manly packaging.

4. Glue for Girls:

Print has introduced a glue marketed towards girls, which is pink and has lots of flowers on the packaging. The only difference between this and regular glue is the color.

5. Gender-Based Bread:

The Canadian bakery Stone Mill released gender-based bread in 2015, with the women's bread wrapped in pink packaging and the men's bread in green. Stone Mill withdrew the colored labels due to complaints of gender stereotyping.

6. Man-Sized Tissues:

Kleenex man-sized tissues are marketed towards men, but women also use them as they are stronger and larger than regular tissues.

7. Laxatives for Women:

Dulcolax has created laxatives for women called Dulcolax Pink, which has the exact same active ingredients as a regular laxative.

8. Earplugs for Women:

Heroes has released earplugs marketed towards women called Sleep Pretty in Pink, which are soft and silky but offer no difference in functionality from regular earplugs.

9. Girly Beer:

Chick Beer is marketed towards women with a pink label, little black dress logo, and the word chick written across the label.

These unnecessarily gendered products perpetuate harmful gender stereotypes and do not offer any real differences in functionality. Companies need to stop exploiting these stereotypes and focus on creating products that are inclusive and accessible to everyone, regardless of gender.

Gender Stereotypes in Advertisements

The power of effective advertising cannot be denied. Companies invest millions of dollars every year to create ads that capture the attention of their target audience. From catchy slogans to humorous jingles, advertisers use various techniques to make their products stand out in a crowded market. In this article, we will explore the different techniques used in advertising, and how they influence our buying decisions.

Techniques Used in Advertising:

1. Contractions: Contractions are commonly used in advertising to create a friendly and approachable tone. Examples include can't instead of cannot and it's instead of it is.

2. Idioms: Idioms are expressions that convey a particular meaning beyond the literal definition of the words. Advertisers often use idioms to make their ads more memorable. Examples include back to me now and look at your man now.

3. Transitional phrases: Transitional phrases are used to link ideas and create a smooth flow of information. Examples include however, in addition, and moreover.

4. Interjections: Interjections are words or phrases used to express emotion or grab attention. Examples include wow, hey, and oh.

5. Dangling modifiers: Dangling modifiers are phrases that do not clearly modify the intended word or phrase. Advertisers may use dangling modifiers to create confusion or humor. Examples include only at Carl's Jr. and sadly he isn't me.

6. Colloquialisms: Colloquialisms are informal words or phrases used in everyday conversation. Advertisers may use colloquialisms to appeal to a specific demographic. Examples include across the midfield and excessive celebration in the endzone.

Impact of Advertising Techniques:

Advertising techniques can have a significant impact on our buying decisions. When we see an ad that uses humor, catchy slogans, or emotional appeals, we are more likely to remember the product and consider purchasing it. However, it is important to be aware of the techniques used in advertising and to critically evaluate the claims made in ads.

Effective advertising relies on a variety of techniques, from contractions and idioms to transitional phrases and interjections. By using these techniques, advertisers can create ads that capture our attention and influence our buying decisions. As consumers, it is important to be aware of these techniques and to make informed decisions when considering purchasing a product.

Gender stereotypes in Ads

- Music laundry has been around for generations and has evolved with technology and products, but one thing remains the same: the trust in Clorox bleach for whiter whites.

Bullet Points:

- Gender bias and objectification of women should be replaced with gender-neutral interaction.

- Misogyny should be eradicated for equality to thrive.

- Fortnite gaming culture and slang has infiltrated everyday language.

- Fairvalue weekly ads offer great deals.

- Music laundry may be old-fashioned, but the trust in Clorox bleach for whiter whites remains strong. Let's also strive for a society free from gender bias and misogyny, and take advantage of great deals in Fairvalue weekly ads. And don't forget to revive your Fortnite teammates with healing items!

Gender Roles in Advertising - Erving Goffman's Theory

Advertisements have a significant impact on how we perceive gender roles in society. They create a basis of normality, portraying men as strong, intelligent, and successful while women are depicted as delicate, vulnerable, and passive. This article aims to explore the portrayal of gender in advertisements and its impact on our understanding of gender roles.

The Basis of Normality:

Advertisements are present in various platforms such as television, YouTube, radio, magazines, Instagram, Facebook, and newspapers. The way in which males and females are portrayed in these ads creates the basis of what we perceive to be normal. Advertisements assume normality and create a way for us to base our understanding of ourselves upon it.

Defining Gender:

Sex is the biological component of one's identity, while gender is a range of cultural and social influences that one identifies with. Theorist Erving Goffman suggests that advertisements provide humans with a way to understand how they should act in a Birgit of gender displayed here.

The Portrayal of Gender in Ads:

Two ads promoting identical products, Black Opium aimed at women, and Y aimed at men, demonstrate the differences between the representations of men and women. According to Kaufman's study of the depiction of gender roles in the media, women are objectified due to the sexual manner in which they are portrayed. Women are depicted as submissive, weaker, and powerless in the presence of men. Their body language depicts vulnerability, making them appear absent-minded and distracted. In contrast, male advertisements depict successful men driving in their field of work, dress conservatively and are focused on the task at hand. The male gender trope depicted is multifaceted, allowing us to believe that men can work and succeed in an objectifying way.

Impact of Advertisements:

Advertisements play a significant role in the structure of masculinity and femininity we have come to identify with. The work of Goffman showcases the way in which males and females conform to being strong, clear-minded, successful, rational, functional, and vulnerable, submissive, and distracted, respectively. Ads show us how men and women should act based on our positions in society.

In conclusion, advertisements create a basis of normality, portraying men as strong, intelligent, and successful, while women are depicted as delicate, vulnerable, and passive. This portrayal of gender in ads has a significant impact on our understanding of gender roles in society. The way we perceive ourselves and others is largely influenced by the ads we see, and this has to change. It is high time that advertisements depict men and women as equals, breaking free from stereotypes and challenging the notion of normality.

GENDERED MARKETING | The Checkout

Gendered Marketing: Dividing Consumers for Profit

- Market segmentation divides consumers into smaller groups

- Gender is often used for market segmentation

- Companies use various tactics to define the gender of a brand

Gendered Marketing:

- Toys: Lego Friends tripled the number of girls using Lego and increased revenue by 25%

- Beauty products: Body Glide charges nearly 60% more for their for her version

- Skincare: Men+Care gained millions of customers and $150 million in sales by using masculine branding

- Computer: Fujitsu launched a laptop for women with scrapbooking and horoscope software

- Food: Bergen bread claims to maintain breast health for women

Gender Contamination:

- Products so strongly associated with one gender, the other gender refuses to buy them

Backfire:

- Unilever's Signal White toothpaste launched versions for men and women, but slightly more successful for women

- Gendered marketing can be divisive and patronizing

- Consumers should consider if they are buying a product just because it's marketed to their gender

- Companies should move towards more inclusive marketing to bring genders together

The dangerous ways ads see women | Jean Kilbourne | TEDxLafayetteCollege

Jean Kilbourne, the founder of the image of women in advertising, started collecting ads and talking about the image of women in advertising in the late 1960s. She noticed a pattern in the ads that portrayed what it meant to be a woman in the culture. Jean Kilbourne put together a slide presentation and traveled around the country. In 1979, she made her first film, Killing Us Softly: Advertising's Image of Women.

The Influence of Advertising:

Babies at the age of six months can recognize corporate logos, and marketers are now starting to target children at that age. However, most people feel personally exempt from the influence of advertising, and they tune them out. Nevertheless, advertising sells more than products, and its influence is quick, cumulative, and subconscious.

The Image of Women in Advertising:

From Jean Kilbourne's perspective of over 40 years, the image of women in advertising is worse than ever. The pressure on women to be young, thin, and beautiful is more intense than ever before. With the magic of Photoshop, advertisers can create impossible images of women. Even Beyonce's skin is lightened in ads. The obsession with thinness is worse than ever because of Photoshop.

The Self-Esteem of Girls in America:

The self-esteem of girls in America often plummets when they reach adolescence due to the terrible emphasis on physical perfection. Girls tend to feel fine about themselves when they are 8, 9, or 10 years old, but they hit adolescence and often hit a wall. The girls get the message that they have to be incredibly thin, beautiful, hot, and sexy, and that they are going to fail because there is no way to measure up to this impossible ideal.

Men's Bodies in Ads:

Men's bodies are very rarely dismembered in ads, but more than they used to be. Men and women inhabit very different worlds. Men do not live in a world where their bodies are dismembered in ads, and their self-esteem is not affected by advertising in the same way as women.

The image of women in advertising is worse than ever, and the pressure on women to be young, thin, and beautiful is more intense than ever before. Girls in America tend to have lower self-esteem during adolescence due to the terrible emphasis on physical perfection. Men's bodies are very rarely dismembered in ads, and men and women inhabit very different worlds. Advertisers need to stop creating impossible images of women and start promoting healthy body image for all genders.