Generate Real Estate Leads Remine Meta Custom Audience
Published on: December 6 2022 by Jaime Resendiz
Generate Real Estate Leads Remine Meta Custom Audience
Table of Contents
Generate Real Estate Leads Remine Meta Custom Audience
| startTime | durationTime | text |
| 00:00:06 | 00:00:13 | hey guys this is Jaime Resendez with |
| 00:00:09 | 00:00:16 | echo real estate advisors I know we've |
| 00:00:13 | 00:00:18 | already covered remind in the past and |
| 00:00:16 | 00:00:23 | that's a video that I released a few |
| 00:00:18 | 00:00:27 | days ago in which I went over remind the |
| 00:00:23 | 00:00:30 | very basics of it how to navigate what |
| 00:00:27 | 00:00:33 | certain information is provided what is |
| 00:00:30 | 00:00:36 | not and provided a bit of a introduction |
| 00:00:33 | 00:00:40 | into remind as a lot of realtors out |
| 00:00:36 | 00:00:42 | there still are still new to it and in |
| 00:00:40 | 00:00:46 | light of that video I actually received |
| 00:00:42 | 00:00:49 | a considerable amount of questions over |
| 00:00:46 | 00:00:52 | a comment that I made which was a which |
| 00:00:49 | 00:00:55 | was about Facebook marketing I mean the |
| 00:00:52 | 00:00:57 | question is it was asked in several |
| 00:00:55 | 00:01:00 | forums but essentially the question was |
| 00:00:57 | 00:01:02 | boiled down to how do you market on |
| 00:01:00 | 00:01:04 | Facebook so I mentioned that there was |
| 00:01:02 | 00:01:08 | capabilities to form to use the |
| 00:01:04 | 00:01:11 | information provided on remind to market |
| 00:01:08 | 00:01:14 | on Facebook and I didn't necessarily |
| 00:01:11 | 00:01:18 | cover it in that video I just made a I |
| 00:01:14 | 00:01:21 | just made a comment about it so as I was |
| 00:01:18 | 00:01:24 | rear according the remind section in my |
| 00:01:21 | 00:01:26 | in my facebook marketing course for |
| 00:01:24 | 00:01:29 | realtors I thought well let me just |
| 00:01:26 | 00:01:33 | since it's essentially becoming a mini |
| 00:01:29 | 00:01:35 | course in the way then the course of it |
| 00:01:33 | 00:01:37 | within the Facebook course that I have I |
| 00:01:35 | 00:01:40 | thought well let me just take a quick |
| 00:01:37 | 00:01:44 | break and really elaborate on what I was |
| 00:01:40 | 00:01:47 | toking about in the previous video I |
| 00:01:44 | 00:01:49 | toked about direct mail it's very |
| 00:01:47 | 00:01:52 | straight forward you have the |
| 00:01:49 | 00:01:54 | information you can drill down to the |
| 00:01:52 | 00:01:57 | properties that you want to market |
| 00:01:54 | 00:02:00 | giving some sell indicators which remind |
| 00:01:57 | 00:02:04 | takes a lot it provides an algorithm or |
| 00:02:00 | 00:02:06 | uses an algorithm to determine what a |
| 00:02:04 | 00:02:08 | what property is more likely to sell |
| 00:02:06 | 00:02:12 | within the next 12 months within the |
| 00:02:08 | 00:02:14 | next 24 months and so we I toked about |
| 00:02:12 | 00:02:17 | that and then I toked about door |
| 00:02:14 | 00:02:19 | knocking that was another value that you |
| 00:02:17 | 00:02:23 | could derive from the information being |
| 00:02:19 | 00:02:27 | provided to you I didn't cover the last |
| 00:02:23 | 00:02:29 | two applications direct applications |
| 00:02:27 | 00:02:34 | with reminding independent of Facebook |
| 00:02:29 | 00:02:38 | which is calling and texting in the pro |
| 00:02:34 | 00:02:41 | plan which is 199 dollars a month in the |
| 00:02:38 | 00:02:44 | pro plan you actually get contact |
| 00:02:41 | 00:02:47 | information over the properties that |
| 00:02:44 | 00:02:50 | you're tracking now it's what's |
| 00:02:47 | 00:02:52 | important to note here is not everyone |
| 00:02:50 | 00:02:56 | not every single property is gonna have |
| 00:02:52 | 00:02:59 | contact information only if remind is |
| 00:02:56 | 00:03:01 | able to find it in in a public you know |
| 00:02:59 | 00:03:04 | in a public forum I don't necessarily |
| 00:03:01 | 00:03:06 | understand all of the intricacies behind |
| 00:03:04 | 00:03:09 | that but what I've notiked is that some |
| 00:03:06 | 00:03:12 | of these properties don't have contact |
| 00:03:09 | 00:03:15 | information but a good amount of them do |
| 00:03:12 | 00:03:19 | and it'll provide you the phone it'll |
| 00:03:15 | 00:03:21 | provide you an email as many as they can |
| 00:03:19 | 00:03:26 | find associated to that property |
| 00:03:21 | 00:03:28 | associated to the owners now you could |
| 00:03:26 | 00:03:30 | if you're using the pro version you |
| 00:03:28 | 00:03:33 | could just take that information and |
| 00:03:30 | 00:03:36 | straight cold column or text them as |
| 00:03:33 | 00:03:38 | long as they're on the Do Not Call list |
| 00:03:36 | 00:03:41 | I'm sorry as long as they're off of the |
| 00:03:38 | 00:03:44 | Do Not Call list of course then um then |
| 00:03:41 | 00:03:46 | it's then it's free game per se and |
| 00:03:44 | 00:03:49 | you're able to do it but of course be |
| 00:03:46 | 00:03:51 | sure that you're respecting the law and |
| 00:03:49 | 00:03:54 | if they're on the Do Not Call list then |
| 00:03:51 | 00:03:57 | you're of course not calling them that's |
| 00:03:54 | 00:03:59 | a strategy you could do a text campaign |
| 00:03:57 | 00:04:04 | if you're using Lyon desk which I do |
| 00:03:59 | 00:04:06 | it's it's a way to convert people or |
| 00:04:04 | 00:04:10 | just get them on a drip campaign and |
| 00:04:06 | 00:04:13 | then they can opt off if they choose if |
| 00:04:10 | 00:04:15 | they choose to or they could just |
| 00:04:13 | 00:04:18 | respond to how they're gonna be that how |
| 00:04:15 | 00:04:19 | they're going to respond now that's a |
| 00:04:18 | 00:04:22 | strategy since you have their contact |
| 00:04:19 | 00:04:26 | information if you have their |
| 00:04:22 | 00:04:31 | if you have their email as well which if |
| 00:04:26 | 00:04:35 | you if that property has the phone |
| 00:04:31 | 00:04:37 | information most likely it will have the |
| 00:04:35 | 00:04:41 | email information as well so you could |
| 00:04:37 | 00:04:43 | do some form of email marketing now be |
| 00:04:41 | 00:04:47 | careful with email marketing because |
| 00:04:43 | 00:04:50 | it's gonna affect your deliverability if |
| 00:04:47 | 00:04:55 | the recipients of the email are getting |
| 00:04:50 | 00:04:58 | are getting emails and putting them on |
| 00:04:55 | 00:05:03 | the spam folder right away essentially |
| 00:04:58 | 00:05:05 | it at some point all of your email is |
| 00:05:03 | 00:05:08 | going to end up going to the spam folder |
| 00:05:05 | 00:05:11 | as a considerable amount of people have |
| 00:05:08 | 00:05:14 | deemed it to be spam if if you're not |
| 00:05:11 | 00:05:17 | writing a compelling enough story or |
| 00:05:14 | 00:05:21 | compelling enough providing enough |
| 00:05:17 | 00:05:25 | information or value it with email |
| 00:05:21 | 00:05:27 | marketing we can go into the next three |
| 00:05:25 | 00:05:32 | hours going into email marketing in |
| 00:05:27 | 00:05:36 | detail which I won't but email marketing |
| 00:05:32 | 00:05:41 | is is a is does require a process does |
| 00:05:36 | 00:05:43 | require some planning to it instead of |
| 00:05:41 | 00:05:45 | just sending a random email hey do you |
| 00:05:43 | 00:05:48 | want to sell your house Harry are you |
| 00:05:45 | 00:05:50 | looking to buy now there has to be a bit |
| 00:05:48 | 00:05:52 | more or a bit more substance to that so |
| 00:05:50 | 00:05:55 | if you are going to use it for email |
| 00:05:52 | 00:06:00 | marketing send send a couple per day |
| 00:05:55 | 00:06:03 | send a few per day and don't go out and |
| 00:06:00 | 00:06:08 | try to send a hundred emails per day or |
| 00:06:03 | 00:06:11 | just mass-market the in the area that |
| 00:06:08 | 00:06:13 | your um that you're farming so those are |
| 00:06:11 | 00:06:17 | two additional things that are more |
| 00:06:13 | 00:06:18 | viable with your pro account considering |
| 00:06:17 | 00:06:20 | it two hundred and ninety nine dollars |
| 00:06:18 | 00:06:24 | and that information is readily |
| 00:06:20 | 00:06:27 | available to you with the other plans I |
| 00:06:24 | 00:06:29 | believe there's three other plans and I |
| 00:06:27 | 00:06:31 | don't necessarily know their pricing I |
| 00:06:29 | 00:06:35 | don't necessarily know their pricing but |
| 00:06:31 | 00:06:36 | I do know that it for the contact |
| 00:06:35 | 00:06:39 | information |
| 00:06:36 | 00:06:44 | like their phone number and email they |
| 00:06:39 | 00:06:46 | do charge $3 per which means if the |
| 00:06:44 | 00:06:49 | property does have contact information |
| 00:06:46 | 00:06:50 | that phone and email they're going to |
| 00:06:49 | 00:06:55 | charge you three dollars to get that so |
| 00:06:50 | 00:06:57 | it quickly becomes unfeasible I think |
| 00:06:55 | 00:07:00 | that's a word it just does not is not |
| 00:06:57 | 00:07:02 | feasible from a cost perspective to |
| 00:07:00 | 00:07:05 | continue on those other plans |
| 00:07:02 | 00:07:08 | considering that they're going to charge |
| 00:07:05 | 00:07:11 | you $3.00 per property for that contact |
| 00:07:08 | 00:07:13 | information so for me it makes sense to |
| 00:07:11 | 00:07:15 | use the probe account have access to all |
| 00:07:13 | 00:07:18 | the properties have access to contact |
| 00:07:15 | 00:07:21 | information and ultimately be able to |
| 00:07:18 | 00:07:26 | use the Facebook marketing which I |
| 00:07:21 | 00:07:28 | promise I will get to so I just wanted |
| 00:07:26 | 00:07:31 | to cover those those quick points that I |
| 00:07:28 | 00:07:33 | do see enough value to go ahead and |
| 00:07:31 | 00:07:38 | provide it as well and now we're going |
| 00:07:33 | 00:07:46 | to get into the exact the exact how to |
| 00:07:38 | 00:07:53 | actually market on Facebook okay all |
| 00:07:46 | 00:07:55 | right so I already have the zip code |
| 00:07:53 | 00:07:57 | it's already uploaded all of the |
| 00:07:55 | 00:08:00 | properties within this zip code I |
| 00:07:57 | 00:08:04 | haven't applied any filters to it yet |
| 00:08:00 | 00:08:11 | let's see if i zoom out will it still |
| 00:08:04 | 00:08:15 | keep my properties great okay this seems |
| 00:08:11 | 00:08:20 | this seems like a good amount of |
| 00:08:15 | 00:08:22 | information so I am going to go to the |
| 00:08:20 | 00:08:24 | sell score now there's several |
| 00:08:22 | 00:08:27 | strategies with this I'm gonna go into |
| 00:08:24 | 00:08:29 | the most basic one as I mentioned I'm |
| 00:08:27 | 00:08:33 | creating a mini course within my |
| 00:08:29 | 00:08:34 | Facebook course to include reminding all |
| 00:08:33 | 00:08:38 | the strategies behind that so I'm just |
| 00:08:34 | 00:08:40 | gonna give you the deal review and I'm |
| 00:08:38 | 00:08:44 | only gonna highlight if you saw there |
| 00:08:40 | 00:08:48 | I'm only gonna highlight the medium and |
| 00:08:44 | 00:08:50 | high self score properties which means a |
| 00:08:48 | 00:08:52 | medium score is there |
| 00:08:50 | 00:08:54 | a high probability that that property is |
| 00:08:52 | 00:08:57 | going to go up for sale within the next |
| 00:08:54 | 00:09:00 | 24 months and if it has a high rating |
| 00:08:57 | 00:09:02 | it's gonna it has a high probability |
| 00:09:00 | 00:09:07 | that it's gonna go for sale in the next |
| 00:09:02 | 00:09:10 | 12 months I'm gonna hit apply and it's |
| 00:09:07 | 00:09:14 | giving me the results it's telling me |
| 00:09:10 | 00:09:14 | that given that criteria in this zip |
| 00:09:14 | 00:09:17 | code |
| 00:09:14 | 00:09:20 | more specifically in the area that that |
| 00:09:17 | 00:09:24 | I'm seeing all of these properties have |
| 00:09:20 | 00:09:26 | a significant enough indicators that |
| 00:09:24 | 00:09:28 | they are going to go out for for sale in |
| 00:09:26 | 00:09:33 | the next 24 months so that's super |
| 00:09:28 | 00:09:36 | valuable to me and what I would do at |
| 00:09:33 | 00:09:40 | that point is I would track all of those |
| 00:09:36 | 00:09:48 | so it's tracking a 508 new opportunities |
| 00:09:40 | 00:09:53 | I would go over to the track tab I would |
| 00:09:48 | 00:09:56 | select all and what's cool if you're |
| 00:09:53 | 00:09:59 | gonna send them mailers which again this |
| 00:09:56 | 00:10:01 | I've covered that in another video so go |
| 00:09:59 | 00:10:04 | go ahead and jump over that one but you |
| 00:10:01 | 00:10:12 | could actually print mailing live labels |
| 00:10:04 | 00:10:16 | which you can you can select the type of |
| 00:10:12 | 00:10:18 | layout it only works of Avery so be sure |
| 00:10:16 | 00:10:20 | that you're getting Avery labels and |
| 00:10:18 | 00:10:24 | follow the code that that they're |
| 00:10:20 | 00:10:26 | listing out here so it print your you |
| 00:10:24 | 00:10:27 | have the ability to print out as well |
| 00:10:26 | 00:10:31 | which is super cool but for this example |
| 00:10:27 | 00:10:33 | we're not going to do that what's |
| 00:10:31 | 00:10:38 | important for me at this point is that I |
| 00:10:33 | 00:10:42 | download the CSV so I'm gonna put the |
| 00:10:38 | 00:10:49 | zip code and then I'm gonna put high |
| 00:10:42 | 00:10:55 | medium I'm gonna save it's gonna take a |
| 00:10:49 | 00:10:55 | few seconds to get the download |
| 00:11:09 | 00:11:19 | it wasn't that large so I do expect to |
| 00:11:14 | 00:11:19 | get this notification rather quickly |
| 00:11:29 | 00:11:35 | okay instead of watching paint dry I'll |
| 00:11:31 | 00:11:38 | go into another quick note I've been |
| 00:11:35 | 00:11:40 | doing split testing already on a lot of |
| 00:11:38 | 00:11:46 | my ads and what I've been split testing |
| 00:11:40 | 00:11:49 | has been high versus medium scores and |
| 00:11:46 | 00:11:52 | in addition to that I've been split |
| 00:11:49 | 00:11:56 | testing I've been as soon as I download |
| 00:11:52 | 00:12:01 | the entire CSV file I go in there and I |
| 00:11:56 | 00:12:06 | bifurcate the highs the height the homes |
| 00:12:01 | 00:12:09 | that are highly likely to sell and I |
| 00:12:06 | 00:12:12 | would run in a ad campaign just on the |
| 00:12:09 | 00:12:15 | high the the list of high properties and |
| 00:12:12 | 00:12:18 | then I would also run a campaign on the |
| 00:12:15 | 00:12:21 | on the home that have a medium self |
| 00:12:18 | 00:12:23 | score take there goes to give you to |
| 00:12:21 | 00:12:27 | give me a good idea of you know what's |
| 00:12:23 | 00:12:30 | where's my dollar gonna be maximized so |
| 00:12:27 | 00:12:36 | I bifurcated in that in in that respect |
| 00:12:30 | 00:12:39 | but I also bifurcate the absentee the |
| 00:12:36 | 00:12:41 | absentee properties so you're gonna see |
| 00:12:39 | 00:12:43 | on the download that you have that |
| 00:12:41 | 00:12:46 | capability I've seen which our owner |
| 00:12:43 | 00:12:48 | occupied in which are not because |
| 00:12:46 | 00:12:51 | there's a different message that needs |
| 00:12:48 | 00:12:53 | to go to each one of them and since you |
| 00:12:51 | 00:12:56 | get the mailing list of the actual |
| 00:12:53 | 00:12:59 | owners there's a very similar to the |
| 00:12:56 | 00:13:03 | mail to the mail strategy that I covered |
| 00:12:59 | 00:13:07 | in the other video you want to craft |
| 00:13:03 | 00:13:12 | that message I this I'm gonna decree all |
| 00:13:07 | 00:13:14 | this out or blur this out but you um |
| 00:13:12 | 00:13:18 | you're gonna want to craft that message |
| 00:13:14 | 00:13:20 | from the homeowner perspective and |
| 00:13:18 | 00:13:22 | they're since essentially they're |
| 00:13:20 | 00:13:23 | investors at that point and they're |
| 00:13:22 | 00:13:27 | renting out their property you're gonna |
| 00:13:23 | 00:13:29 | want to give them a providing ad that's |
| 00:13:27 | 00:13:33 | going to be a value to them which really |
| 00:13:29 | 00:13:35 | speaks to the investors a message like |
| 00:13:33 | 00:13:37 | hey is it time for you to cash out on |
| 00:13:35 | 00:13:39 | your investment something similar to |
| 00:13:37 | 00:13:41 | that and since you have their mailing |
| 00:13:39 | 00:13:42 | address when you're creating the custom |
| 00:13:41 | 00:13:48 | audience on Facebook |
| 00:13:42 | 00:13:49 | you're able to you're able to do that |
| 00:13:48 | 00:13:52 | now |
| 00:13:49 | 00:13:53 | for the actual people that are inside of |
| 00:13:52 | 00:13:55 | that property that are the renters like |
| 00:13:53 | 00:13:58 | hey are you tired of renting or |
| 00:13:55 | 00:13:59 | something to that effect and you are |
| 00:13:58 | 00:14:03 | able to bifurcate that and create a |
| 00:13:59 | 00:14:06 | custom audience as well so that I |
| 00:14:03 | 00:14:10 | strongly strongly strongly encourage you |
| 00:14:06 | 00:14:13 | to do right off the bat differentiate |
| 00:14:10 | 00:14:16 | between the absentee owners and the in |
| 00:14:13 | 00:14:19 | the actual owner occupied and you'll be |
| 00:14:16 | 00:14:23 | able to see that we're here we go |
| 00:14:19 | 00:14:24 | absentee and tells you you know so if |
| 00:14:23 | 00:14:26 | it's telling you that if it's not an |
| 00:14:24 | 00:14:28 | absentee that means the homeowner is |
| 00:14:26 | 00:14:33 | there this is telling you that there |
| 00:14:28 | 00:14:43 | actually is a occupant there so you |
| 00:14:33 | 00:14:46 | would bifurcate those and you make sure |
| 00:14:43 | 00:14:53 | that whether what I do is I keep |
| 00:14:46 | 00:15:00 | everything on the same sheet coffee oops |
| 00:14:53 | 00:15:07 | not copy and copy it's copy and paste |
| 00:15:00 | 00:15:13 | then I would label that 75019 and hi |
| 00:15:07 | 00:15:17 | medium and it's so absentee knows that |
| 00:15:13 | 00:15:23 | means homeowner well I put homestead |
| 00:15:17 | 00:15:27 | instead oops it don't it works better if |
| 00:15:23 | 00:15:36 | you don't screw it up right so I'll take |
| 00:15:27 | 00:15:36 | those out I'll try again copy all this |
| 00:15:39 | 00:15:52 | there we go and then I would go to the |
| 00:15:47 | 00:15:55 | actual absent T's I would open up |
| 00:15:52 | 00:16:09 | another tab and then I would do the same |
| 00:15:55 | 00:16:15 | thing I medium and then do absentee now |
| 00:16:09 | 00:16:18 | that additional separation that I do of |
| 00:16:15 | 00:16:21 | high and medium you could do that from |
| 00:16:18 | 00:16:23 | the very moment that you collect the |
| 00:16:21 | 00:16:24 | information so when you're doing the |
| 00:16:23 | 00:16:28 | search |
| 00:16:24 | 00:16:29 | you could only you can highlight just |
| 00:16:28 | 00:16:32 | the high and you would have that |
| 00:16:29 | 00:16:35 | separated out I prefer to do both that |
| 00:16:32 | 00:16:38 | way I have one pull from the system as |
| 00:16:35 | 00:16:41 | opposed to two and then it's easier for |
| 00:16:38 | 00:16:44 | me to manipulate it here on Excel then |
| 00:16:41 | 00:16:46 | it is doing it the other way around |
| 00:16:44 | 00:16:50 | so I would have four tabs here I would |
| 00:16:46 | 00:16:52 | have since I'm testing the high in the |
| 00:16:50 | 00:16:54 | medium and you don't have to test it if |
| 00:16:52 | 00:16:58 | you don't want to run all of the ads |
| 00:16:54 | 00:17:01 | that are that I'm running or that you |
| 00:16:58 | 00:17:04 | could run which is into it before then |
| 00:17:01 | 00:17:07 | then don't do it but I prefer to do it |
| 00:17:04 | 00:17:09 | this way and if you're gonna target the |
| 00:17:07 | 00:17:17 | home owners be sure that you're using |
| 00:17:09 | 00:17:24 | just so you see it be sure that you're |
| 00:17:17 | 00:17:26 | using the mailing address but that only |
| 00:17:24 | 00:17:28 | applies to people that are absentee so |
| 00:17:26 | 00:17:30 | in this case if they are absentee |
| 00:17:28 | 00:17:32 | doesn't make sense for you to send it to |
| 00:17:30 | 00:17:35 | the property address or upload on the |
| 00:17:32 | 00:17:38 | property based off of the property |
| 00:17:35 | 00:17:41 | address it makes sense for you to put it |
| 00:17:38 | 00:17:43 | on the mailing address so just be sure |
| 00:17:41 | 00:17:46 | that that happens now I spent a |
| 00:17:43 | 00:17:49 | considerable amount of time on setting |
| 00:17:46 | 00:17:51 | it up let's in explaining through that |
| 00:17:49 | 00:17:52 | let's do an axe |
| 00:17:51 | 00:17:58 | upload because that's what you wanted to |
| 00:17:52 | 00:18:00 | see I'm assuming that you already know |
| 00:17:58 | 00:18:03 | how to get to this to this section to |
| 00:18:00 | 00:18:06 | your ads manager if you don't sign up |
| 00:18:03 | 00:18:11 | for the course and you will so there's |
| 00:18:06 | 00:18:14 | my shameless plug okay now you're gonna |
| 00:18:11 | 00:18:25 | go to all assets you're going to go to |
| 00:18:14 | 00:18:29 | audiences and here's some audiences that |
| 00:18:25 | 00:18:36 | I have right now you're gonna go to |
| 00:18:29 | 00:18:38 | custom audience alright now how do you |
| 00:18:36 | 00:18:40 | want to create this audience you're |
| 00:18:38 | 00:18:42 | gonna click here I'm not gonna go into |
| 00:18:40 | 00:18:44 | the others because this videos long |
| 00:18:42 | 00:18:48 | enough you're gonna go to customer file |
| 00:18:44 | 00:18:49 | and you're gonna go to add customers |
| 00:18:48 | 00:18:56 | from your own file or copy and paste |
| 00:18:49 | 00:18:58 | data it's gonna ask you what is the data |
| 00:18:56 | 00:19:00 | source where did you get this |
| 00:18:58 | 00:19:03 | information there's three options you |
| 00:19:00 | 00:19:05 | collected it directly from from them |
| 00:19:03 | 00:19:09 | which you didn't if you're using this |
| 00:19:05 | 00:19:11 | file from customers and partners again |
| 00:19:09 | 00:19:14 | it's asking you hey did you collect this |
| 00:19:11 | 00:19:16 | information and put it into your CRM and |
| 00:19:14 | 00:19:19 | also collect to some other data points |
| 00:19:16 | 00:19:21 | from from partners that's also not the |
| 00:19:19 | 00:19:25 | case in this scenario so we do want to |
| 00:19:21 | 00:19:29 | be you know authentik in what we're |
| 00:19:25 | 00:19:34 | doing so I'm going to put from partners |
| 00:19:29 | 00:19:36 | now you could upload a file but I don't |
| 00:19:34 | 00:19:40 | see that as the most efficient way of |
| 00:19:36 | 00:19:42 | doing it so I just do copy and paste now |
| 00:19:40 | 00:19:49 | there is a bit of prep work that needs |
| 00:19:42 | 00:19:57 | to happen on your actual file and this |
| 00:19:49 | 00:19:59 | is how I prep it let's see absolutey |
| 00:19:57 | 00:20:02 | okay if I was doing the homestead which |
| 00:19:59 | 00:20:04 | means people that actually live in the |
| 00:20:02 | 00:20:07 | property I'm going to use the property |
| 00:20:04 | 00:20:16 | I'm going to use a property city in the |
| 00:20:07 | 00:20:18 | property state and zip well the the |
| 00:20:16 | 00:20:22 | information or the data points that |
| 00:20:18 | 00:20:24 | Facebook is is going to collect is over |
| 00:20:22 | 00:20:26 | here or what they're able to collect and |
| 00:20:24 | 00:20:29 | they're able to match up so if you have |
| 00:20:26 | 00:20:31 | the person's date of birth you have |
| 00:20:29 | 00:20:34 | their year of birth their gender their |
| 00:20:31 | 00:20:36 | age that information that you can upload |
| 00:20:34 | 00:20:39 | it here if you have their email you can |
| 00:20:36 | 00:20:43 | do an email list but in this list you're |
| 00:20:39 | 00:20:44 | not gonna have anything outside of the |
| 00:20:43 | 00:20:47 | address and the first and last name |
| 00:20:44 | 00:20:50 | which is more than plenty to create an a |
| 00:20:47 | 00:20:54 | custom audience so what you're gonna |
| 00:20:50 | 00:20:58 | want to do is start deleting some |
| 00:20:54 | 00:21:03 | columns you're gonna end up with five |
| 00:20:58 | 00:21:04 | columns if I'm not mistaken so the |
| 00:21:03 | 00:21:09 | property address it doesn't ask for the |
| 00:21:04 | 00:21:12 | actual address I'm delete that to help |
| 00:21:09 | 00:21:14 | Facebook out and so it doesn't have to |
| 00:21:12 | 00:21:17 | guess I actually named the columns the |
| 00:21:14 | 00:21:18 | same as they're telling us to name them |
| 00:21:17 | 00:21:25 | so state in Providence |
| 00:21:18 | 00:21:29 | I put state Providence province province |
| 00:21:25 | 00:21:36 | province oops it help if I put it on the |
| 00:21:29 | 00:21:46 | right projects asking for the city just |
| 00:21:36 | 00:21:48 | and for the zip postal code Facebook |
| 00:21:46 | 00:21:50 | isn't gonna collect that so we're gonna |
| 00:21:48 | 00:21:52 | do away with it we don't care about the |
| 00:21:50 | 00:21:55 | mailing address because he's our owner |
| 00:21:52 | 00:21:58 | occupied or I guess tiknically you |
| 00:21:55 | 00:22:01 | could use this since it should be the |
| 00:21:58 | 00:22:05 | same but for our purposes we're not |
| 00:22:01 | 00:22:11 | going to do that then you have the owner |
| 00:22:05 | 00:22:13 | name which it has the entire the entire |
| 00:22:11 | 00:22:15 | name first and last or last and first |
| 00:22:13 | 00:22:17 | Facebook isn't going to collect that |
| 00:22:15 | 00:22:17 | they're asking for the first name and |
| 00:22:17 | 00:22:20 | the last |
| 00:22:17 | 00:22:23 | so there's two columns now remind has |
| 00:22:20 | 00:22:25 | already done that work for us so they |
| 00:22:23 | 00:22:28 | have the owner first name an owner |
| 00:22:25 | 00:22:32 | middle name and owner last name we're |
| 00:22:28 | 00:22:36 | gonna get rid of the middle name |
| 00:22:32 | 00:22:38 | now having split test owner 1 and owner |
| 00:22:36 | 00:22:42 | - I haven't seen too much of a |
| 00:22:38 | 00:22:46 | difference if I only do the owner one |
| 00:22:42 | 00:22:49 | versus the owner two and just by numbers |
| 00:22:46 | 00:22:52 | more gonna have at least one owner |
| 00:22:49 | 00:22:54 | versus two owners so I'm not too |
| 00:22:52 | 00:22:58 | concerned about owner two at this point |
| 00:22:54 | 00:23:03 | or matching that up as a custom audience |
| 00:22:58 | 00:23:07 | owner last name and there's the five |
| 00:23:03 | 00:23:10 | there's the five columns that you're |
| 00:23:07 | 00:23:13 | gonna be importing now I said I was |
| 00:23:10 | 00:23:23 | gonna match up the headers so let's do |
| 00:23:13 | 00:23:24 | that first name last name okay what else |
| 00:23:23 | 00:23:28 | that's it |
| 00:23:24 | 00:23:29 | now you're gonna go control a get all |
| 00:23:28 | 00:23:35 | that information |
| 00:23:29 | 00:23:40 | control C then control V and that will |
| 00:23:35 | 00:23:44 | open this back up and I have all your |
| 00:23:40 | 00:23:47 | information input be sure that you're |
| 00:23:44 | 00:23:50 | importing or cut or pasting the column |
| 00:23:47 | 00:23:52 | headers it's gonna help Facebook |
| 00:23:50 | 00:23:57 | identify it and if it doesn't then it's |
| 00:23:52 | 00:24:02 | gonna give you an error 75019 it's a zip |
| 00:23:57 | 00:24:04 | code in this case I'm going to do pill |
| 00:24:02 | 00:24:10 | oh no let's just keep the keep the zip |
| 00:24:04 | 00:24:21 | code and we're gonna do high medium |
| 00:24:10 | 00:24:24 | homestead homestead they want to go to |
| 00:24:21 | 00:24:24 | next |
| 00:24:25 | 00:24:31 | as you can see it's Facebook found the |
| 00:24:28 | 00:24:35 | correct the correct columns now we need |
| 00:24:31 | 00:24:46 | to confirm that is the city you are |
| 00:24:35 | 00:24:51 | correct that is the state that is our |
| 00:24:46 | 00:24:55 | zip that is our first name and that is |
| 00:24:51 | 00:24:58 | our last name so it was based on the |
| 00:24:55 | 00:25:01 | columns that you provided it it kept the |
| 00:24:58 | 00:25:04 | header and and it essentially imported |
| 00:25:01 | 00:25:07 | it correctly now you needed to assign |
| 00:25:04 | 00:25:09 | the the actual tags but that's that's |
| 00:25:07 | 00:25:11 | why the prep work over here is so |
| 00:25:09 | 00:25:14 | important and it makes it that much |
| 00:25:11 | 00:25:17 | easier you could do the file import as |
| 00:25:14 | 00:25:20 | well but I just find it considerably |
| 00:25:17 | 00:25:24 | faster this way then we're going to |
| 00:25:20 | 00:25:29 | upload and close let's can tell us all |
| 00:25:24 | 00:25:34 | these rows were uploaded which 372 |
| 00:25:29 | 00:25:39 | matches up at this point you can create |
| 00:25:34 | 00:25:41 | a look-alike audience which I do but for |
| 00:25:39 | 00:25:44 | this purposes I'm for the purposes that |
| 00:25:41 | 00:25:49 | we're looking for and not not at this |
| 00:25:44 | 00:25:52 | point so we're gonna end it there and |
| 00:25:49 | 00:25:54 | you see that updating an audience right |
| 00:25:52 | 00:25:57 | here it's gonna take a few minutes for |
| 00:25:54 | 00:25:59 | it to fully import once it's ready to go |
| 00:25:57 | 00:26:03 | it's ready you can create your add at |
| 00:25:59 | 00:26:06 | this point you don't have to wait for it |
| 00:26:03 | 00:26:07 | to afraid to get ready or for it to |
| 00:26:06 | 00:26:10 | confirm that everything has been |
| 00:26:07 | 00:26:14 | imported it'll do it on its own in |
| 00:26:10 | 00:26:17 | several in several minutes / hours |
| 00:26:14 | 00:26:20 | depending on the size of your file but |
| 00:26:17 | 00:26:24 | that is how you create a custom audience |
| 00:26:20 | 00:26:26 | using reminds information and then you |
| 00:26:24 | 00:26:29 | just go and run the ad that you were |
| 00:26:26 | 00:26:34 | thinking about running on your ad set |
| 00:26:29 | 00:26:36 | you pull that custom audience that you |
| 00:26:34 | 00:26:38 | will have created that you have created |
| 00:26:36 | 00:26:40 | at this point which that's |
| 00:26:38 | 00:26:43 | the name of it you just pull that and |
| 00:26:40 | 00:26:46 | you run that specific ad so I hope that |
| 00:26:43 | 00:26:48 | this has been helpful I know that I |
| 00:26:46 | 00:26:51 | again I got bombarded with quite a few |
| 00:26:48 | 00:26:54 | questions over how to actually do that |
| 00:26:51 | 00:26:58 | from a facebook perspective and that's |
| 00:26:54 | 00:27:01 | how you do it again I highly encourage |
| 00:26:58 | 00:27:02 | you to go down the pro option not |
| 00:27:01 | 00:27:07 | because I'm trying to sell you anything |
| 00:27:02 | 00:27:10 | because I don't have I'm not reminds |
| 00:27:07 | 00:27:12 | reparation thing I just I just highly |
| 00:27:10 | 00:27:14 | encourage you to do the pro version |
| 00:27:12 | 00:27:16 | because it's going to provide you a lot |
| 00:27:14 | 00:27:19 | more contact information that's going to |
| 00:27:16 | 00:27:24 | provide free contact information it's |
| 00:27:19 | 00:27:27 | going to provide you just so much just |
| 00:27:24 | 00:27:30 | so much more and those 10,000 properties |
| 00:27:27 | 00:27:34 | does how considerably the step-down |
| 00:27:30 | 00:27:36 | version I believe is a 500 properties |
| 00:27:34 | 00:27:39 | that you can track now something pretty |
| 00:27:36 | 00:27:43 | cool once you get the form that you're |
| 00:27:39 | 00:27:49 | that you're looking for is you're able |
| 00:27:43 | 00:27:52 | to where is it you get notifications |
| 00:27:49 | 00:27:54 | over the properties that you um that |
| 00:27:52 | 00:27:56 | you're following so to give you |
| 00:27:54 | 00:27:59 | notifications when a property that |
| 00:27:56 | 00:28:01 | you're tracking changes change the |
| 00:27:59 | 00:28:06 | status so if it actually went for sale |
| 00:28:01 | 00:28:09 | then then you find that out it's a deed |
| 00:28:06 | 00:28:11 | if somebody got written off the deed or |
| 00:28:09 | 00:28:14 | what's added to the deed there's been |
| 00:28:11 | 00:28:16 | some notification some update there then |
| 00:28:14 | 00:28:18 | all the updates show here the reason I |
| 00:28:16 | 00:28:22 | don't have any notifications because I |
| 00:28:18 | 00:28:26 | just started tracking these so having |
| 00:28:22 | 00:28:28 | more properties to track is is super |
| 00:28:26 | 00:28:31 | valuable as you get to see the way that |
| 00:28:28 | 00:28:34 | there are that there changes status and |
| 00:28:31 | 00:28:37 | everything of the like so again that's |
| 00:28:34 | 00:28:41 | how you use remind in a more robust way |
| 00:28:37 | 00:28:41 | you recover direct mail and |
| 00:28:41 | 00:28:45 | door-knocking |
| 00:28:41 | 00:28:48 | in further lengths on my other video |
| 00:28:45 | 00:28:50 | calling and texting know that it's going |
| 00:28:48 | 00:28:51 | to work better with your pro account |
| 00:28:50 | 00:28:52 | considering you don't have to pay three |
| 00:28:51 | 00:28:54 | dollars |
| 00:28:52 | 00:28:58 | property to obtain that information and |
| 00:28:54 | 00:28:59 | same with email marketing if that is |
| 00:28:58 | 00:29:01 | part of your strategy if that's |
| 00:28:59 | 00:29:04 | something you do at a high level I |
| 00:29:01 | 00:29:06 | encourage you to go ahead and use the |
| 00:29:04 | 00:29:08 | information and resources provided to |
| 00:29:06 | 00:29:13 | you again this works better with your |
| 00:29:08 | 00:29:17 | pro account and we also went over how to |
| 00:29:13 | 00:29:19 | do the custom audiences with Facebook so |
| 00:29:17 | 00:29:21 | I hope that provides some value to you |
| 00:29:19 | 00:29:26 | if there's any questions feel free to |
| 00:29:21 | 00:29:26 | reach out and always happy to help |
