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Generate Real Estate Leads Using Direct Mail (Remine)

Published on: December 6 2022 by Jaime Resendiz

Generate Real Estate Leads Using Direct Mail (Remine)

Generate Real Estate Leads Using Direct Mail (Remine)

hey this is Jaime Resendez with echo
Real Estate Advisors I wanted to shoot a
brief video about this softer called
Rieman now I was introduced to remind
several months ago and I've been using
it for direct mail marketing
traditionally I have been a bit I guess
not as excited about mail marketing
because I saw it as very time-intensive
very costly and just not a very good
return on investment opportunity so
that's where you see most of my content
99% of my content be directed towards
online marketing specifically Facebook
advertising and Google advertising so
much so that I have a course on both but
having gone through remind and having
used it in the past several months
personally even in the most simplistik
way it has helped me out tremendously
and the reason I say simplistik not
because the software is simplistik
because it's not it's more I was really
not using it to its full capability up
until recently so I want to share with
share that with you now the home screen
that you're seeing here is my
association so Metro tik's association
of realtors that's here in the
dallas-fort Worth area I'm a member of
Metro tik's and they provide software's
applications and different services for
being a member and they recently added
rima and so remind is free to me this is
something that they have included in
their membership so I don't have to pay
anything additional for it so when I'm
saying free to me in this video keep
that in mind that I'm getting it through
the Association if your association has
it then you can certainly make use of it
if you don't you may need
to either engage the association or get
it directly but you can certainly be
using a quote unquote free version or
level up and get different different
packages I am NOT as familiar with the
packages per se but I do have the pro
version so some of the functionalities
that you're gonna see here you may not
see them if you have your free version
or the standard version and I I know
enough to know some of the differences
and I'll try to call them out where I
can but don't don't hate on me if I
don't get them exactly right now this is
the home screen and I've already typed
in a zip code that I form which for you
that are familiar with dfw so Dallas
Fort Worth area you know the city of
Capel and the desire for a lot of people
to be in this in this zip code and in
this town now if I can take control of
the mounds let's see if I can zoom in
a little bit more I want to show you
there we go now you see every single
building every single lot has a has a
dot now the dot shows different
different characteristiks has different
attributes depending on the filters that
you add on the left hand side you're
gonna see your navigation tab this is
your tracked properties I do know that
depending on the package that you have a
through remind is dependent on how many
track properties you can you can track I
may have said that I may have reversed
that so depending on the package is the
number of properties that you can track
the starter package has about a hundred
properties that are trackable with the
pro version which is the one that you're
seeing right now think the limits like
ten thousand properties that I can track
so depending on how big the farm is that
you're without your farming or the area
that you're farming
that may dictate how many properties you
want to track and you'll see the benefit
of tracking here and a few hoop in a few
minutes the MLS status it if you put the
filter of the MLS status it'll tell you
which of these properties is coming is
active coming soon pending closed
expired not very valuable to you from an
MLS standpoint considering that you have
the MLS but you'll see you'll see its
power here in a bit you have an Airbnb
tab which in all honesty I'm not too
certain what that does but what's more
important for me as a realtor as I am
farming my area is the last sales price
so I can exclude properties that are
either too low or too high dependent on
the types of properties that I'm after I
can put the sales price in here
and filter them accordingly I don't use
that too much what I'm more interested
is on the mortgage rate the mortgage
rate gives a good a good range of and a
pretty spot-on reflection on the
interest that some of these property
owners are paying now you can see here
if I only want to filter out properties
that have above a 6% interest rate in
this market these these properties would
be super valuable to know for your
lender partner or for you if you can get
that um if you can send them a a letter
a personalized letter with your with
your business card and a message that's
catered towards a mortgage rate of
course you don't want to be super
invasive but you certainly want to give
a customized letter and customized
message to those certain properties
letting them know that there's more
competitive rates out there before they
go back up to the six plus that they
that they are presently paying so for
them it could be advantageous to
refinance I know that's a little bit
more for your lender partner so feel
free to do Co marketing pieces with your
lender partner that's something that has
that's going to work tremendously well
how do you split the cost and/or if
they're ready to move out and sell their
home you're going to look pretty good if
if you're the first one of they're
considering that you did provide a
service and let them know that there's
better better rates out there if they
want to we're already now you see the
ownership time as well this is another
feature that I use heavily I want to see
how long they have been in this in this
home depending on your geography
depending on the on the stats of your
partikular farming area some areas they
tend to the homeowners tend to stay
longer in their home so based on that
average you cancel
where you want to be now if you type in
10 to 15 years or if you click on that
it's only going to give you 10 to 15
years so if you're interested in doing a
minimum of 10 years plus then you're
better off going here and just applying
a minimum as that'll capture everything
above 10 years instead of just giving
you a range or yeah a range now that's
something that is important to know you
also see the mortgage age what I really
like about the mortgage age is that you
can identify people that have no
mortgage in other words you see the the
properties that are paid out right so
the only expense that they have from
that standpoint is the property taxes
and the maintenance so that's very
important as those are checks that they
continue to have to cut and if it's an
older it's if it's an older couple per
se or older older folks that are wanting
to downsize that's a great opportunity
as they may not be wanting to pay the
property taxes on a home that's a little
bit larger than what they're needing so
there's different stories that you can
craft behind it but depending on your
strategy know that you can pinpoint
exact properties and where they and
where they stand now again I am more
focused on the mail marketing
capabilities of this know that this
works great and even better with
door-knocking as you get to have that
type of a conversation with with the
homeowners of course you're not gonna go
door knock and say hey I know that you
have no mortgage on this on this
property no you certainly want to be a
bit more organic with it and not be a
kind like a big brother-type
however this is gonna save you a lot of
miles this is going to save you a lot of
time and getting in front of the right
people so you don't have to be guessing
and it really does being deflated more
anything this
gonna increase your productivity
incredibly you're gonna have more
meaningful conversation and you do have
insider information that the homeowner
may not necessarily be aware that you
even have access to so this is this is
pretty awesome property value again you
get to filter it to the range homes that
you want to be you want to be selling at
home equity you get to see who has who's
been paying more I'm sorry not who's
been paying more who has a little bit
more of home equity so they would be
more apt to sell again you're going off
of averages and it does how considerably
that you have this information instead
of mailing 2,000 people and hoping that
you get at least a 1% return on your
investment because you do you do tok
about printing the letter or if it's a
postcard you are toking about printing
the postcard or paying somebody to do it
sending sending it out
that's a premium paying for the postage
in and of itself and most of the time
paying for the list so all of that adds
up and for the return on investment
sometimes it becomes a little bit
difficult to stomach and pay out
hundreds of dollars if not thousands of
dollars several times throughout the
year because if you're doing mail
marketing Atta or Direct Marketing at a
high level you certainly want to have at
least four touches per year in order to
start seeing a return on investment
unless you have the most or the best
crafted card out there that gets a
significant return which I haven't seen
one of those yet now the thing that is
incredible to me is the sell score the
sell score is I mean the best way that
can be explained as an algorithm and
pretty much that says that just that's
as far as I want to get to it I do know
that there's like an insane amount of
data points that they use like 800 or so
if I'm miss coding that I'm sorry but
they they clearly know what they're
doing and they don't just take these up
here they don't just take these into
consideration they take a lot of other
data points from my understanding in
order to come up with a low medium or
high cell score a high cell score means
that they're likely or more likely to
sell or consider selling in the next 12
months a medium I believe is like a I
want to say like 24 months I'm trying to
remember what let me see if I have that
information
yeah medium cell score is indicative of
the homeowner or the property is likely
to sell in in 24 months or within 24
months and doing a low self score
essentially means they're likely to sell
twenty five months plus so of course
with everything these are statistiks
that are being pulled together in this
there's an algorithm behind this that I
couldn't even begin to explain however I
can share from personal testimony that
as far as a return on investment I have
already received it with the leads that
I'm cultivating right now and the type
of farming that I have done so take it
out take that with a grain of salt I
just want to introduce you more than
anything to the system or the software
which is uh which is pretty amazing and
a lot of people already have it in their
MLS and aren't using it now because they
don't think that this is wicked cool
because they don't know they have it so
thankfully I attended a seee course that
very casually mentioned it in the in the
in their introduction and I forget
what's the e it was I think it was like
principals of the MLS but they mentioned
it and they kept on to how to use the
the
and that stuck with him that stuck with
me I wrote it down and started following
up on it and sure enough it was is
pretty it's pretty incredible land use
is the next is the next tab here and you
see you can filter it by residential
commercial under all types of land use
building type if you're slowly going
after single-family you can exclude
everybody else or if you're only going
after condos if that's where you want to
be or townhomes or multifamily if that's
where your moat that's where you thrive
the most then you can certainly do that
and target the target the properties
that are more likely to sell flood zone
very important you can you can craft
your message around that and/or the more
anything just customize your message
you don't want with this type of
flexibility this type of information at
your fingertips you're doing it yourself
a disservice by sending a canned
response to to the masses you have the
tools in front of you now I am NOT
certain I think that some of these do
come with the pro package only you may
need to purchase the the pro package
versus the standard package that is
already included with your membership or
the standard the standard package that
you purchased independently so I'm for
sure that this property value is only in
the Pro or in a paid version of some
sorts and home equity as well I want to
say that building type is also in the
Pro let's see again I'm doing this off
of memory this last second to last tab
is is pretty cool as well this is more
for your investor type you get to see
which home is owner-occupied now this is
this is pretty cool strategy where you
can identify the properties that are
absentee so essentially it's more of an
investment home and you can identify
which properties have in state and which
properties have out-of-state owners and
you can craft your message accordingly
and you can get a twofer on this one if
you know a property is absentee owned
meaning is more of an investor property
or somebody is renting out of that
property then you can send a a very
carefully crafted message to the actual
property address and get a buyer
hey are you tired of renting were you
aware that a home in this very community
is where it costs like let's say 3% down
to get into and the average when the
average sales price is $300,000 just
give you an example that would be a very
powerful letter to receive especially if
you know that this as an example that's
you can click here if we know that this
property is being rented and we know
that the owner is right here so that is
what is that an out-of-stater yeah so
that's an absentee out-of-stater so
while you send to that property while
you send them more of a buyer type of a
message you're using the actual owner
which you get that information of their
address as well you send them more of a
hey is it time to cash out on your
investment type of a message so you get
a twofer on that and that's and that's
pretty phenomenal so what I would do
here is I would just track this home now
it goes back into the level that you
Peart that you that you purchased into
for remind so again I have the pro level
so I don't necessarily ever have to
concern myself with maxing out the
10,000 unless I
I really get considerably aggressive and
now that's tracked let's see another one
okay I'll move on I don't I don't want
to make it too lengthy I did say brief
but my definition of brief is not brief
these distressed deals you're not gonna
see that too much in my in my farm
thankfully but well I guess depends on
on who your target is but you see you
can identify the distressed deal so if
you're working with a lot of investors
admitting Lee I don't work with too many
I have two or three no I have to I
shouldn't even guess it that I have two
investors and they're they're more of
three deals per month
I'm sorry three deals per year so an
investment portfolio is not very high on
my on my percentages but if you are
working with a lot of investors this is
very important as you can identify the
properties that have received a notike
of foreclosure received a notike of
Trustee a notike of default so you can
you can really reach out to your
investors and see if this is something
that they would be interested in or heck
you'd be interested in reaching out to
the actual owners and getting they're
getting their book of business and
getting them giving providing them a
solution to where they don't have to go
through that foreclosure phase and
destroy their credit destroy their I
don't want to be such an alarmist but
destroy their lives I guess I kind of am
in alarmist but anyway so you're gonna
reach out to these folks and help them
now let's see if I can find one here
again my farms are not going to have too
many oh is that one
let's apply it there's some let's see
now let's go back down drill down to far
let's play around with the display
percentage and I really throw my
computer out of whack it's struggling to
keep up with me at this point see if we
can find it there it is now it was
distress and then they canceled it
sounds like somebody's already gotten a
hold of them possibly I don't know I'm
just gonna track it for for the sake of
it now you know what let me just track
all there was only two okay I can create
a label here so depending on how you
filter your searches you're gonna be
able to have a saved a safe search and
you can actually track those for this
one I would put distressed now I want to
put the location first so that's the zip
code distressed that way when I come
back to it
up here I don't confuse myself now the
reason that I went with Pro there are
several reasons but the biggest reason
that I went with Pro it wasn't because
it gave me ten thousand potential
properties to track that is super
valuable but that wasn't the primary
motivation for for me think the second
this the step below the pro is like five
hundred properties tracked if I'm not
mistaken I I wasn't necessarily
interested in the 10,000 properties
tracked I was more interested in this
feature oh no I missed it in this
feature contact owners in the pro in the
pro account not only do you get to track
10,000 properties which is a nice to
have don't miss hear me
but you also get their contact
information which is huge which is huge
and it wasn't until recently that I
moved up to the to the pro account so
although I did include a in my training
my facebook training I did in my
facebook training course I did include a
section on remind and how to use it from
a very targeted way in essentially
maximising a return on investment using
remind and certain strategies that I'm
not I don't necessarily have the time to
go into this video about I think you've
gotten enough of it and they just dog on
how to use it for your purposes but I'm
gonna have to reshoot the remind section
because of this information in this
information and the ability to download
all of this information and put it into
Facebook so you can have all this
information and input it into Facebook
and do a custom audience and really get
silly with the amount of marketing that
you can do and very hyper focus in the
lead the lead generation is just gonna
continue flowing and that's that is more
for something I hadn't even done I was
more using remind traditionally from a
Miller standpoint I don't do
door-knocking which I wish had the
courage to do major props to you door
knockers out there you're doing
something that I am I don't have the
stomach for nor the bravery for if your
door-knocking use this it's gonna save
you time it's gonna save you gas much
gas money it's gonna save you a lot of
stuff so and increase your bottom line
so it'll bake door-knocking
that much funner for you guys but for me
it's the that is that is a tough row to
hoe and major props to y'all I am I am a
fan I'm a fan of you but for me it more
of an introvert I am all about the
emails all about the texting all about
this
and all about sending mail where I can
sending text where I can sending a lot
of the behind-the-scene type of
marketing especially with Facebook the
Facebook caper capability is now open to
me through the CSV download it's just
phenomenal so I think this is a good
stopping point if you have remind right
now use it use it use it use it use it
give yourself an hour a week and write
down a few addresses that are to have a
high Excel score again you're gonna have
access to the self score even on the
free version see if I can get back there
on the free version you're gonna have
access to the self score you may not you
won't have access to these these two
right here in several others unless you
go to the pro account I highly recommend
the pro account it is a game changer
this information I have access to it it
it even lets you
well actually this one's on the Do Not
Call list so it even preempts you with
that if somebody is on the Do Not Call
list
well of course don't call them but if
they're not free game right anyway I
hope you enjoyed this if you have any
questions please feel free to reach out
I am all about remind and it's only
gonna continue getting better even
though it's already fantastik alright
thanks so much