Get Leads In Minutes - Run Meta Lead Campaign

Published on: December 6 2022 by Jaime Resendiz

Get Leads In Minutes - Run Meta Lead Campaign

Get Leads In Minutes - Run Meta Lead Campaign

Get Leads In Minutes - Run Meta Lead Campaign

startTime	durationTime	text
00:00:00	00:00:04	have you wanted to run Facebook ads in
00:00:01	00:00:07	the past but as you were getting ready
00:00:04	00:00:09	to start you got confused
00:00:07	00:00:11	you got frustrated and at the end of the
00:00:09	00:00:16	day you quit before even running your
00:00:11	00:00:16	first ad that changes today
00:00:20	00:00:24	heya timing with echo Real Estate
00:00:22	00:00:26	Advisors welcome back to the channel
00:00:24	00:00:29	that provides actionable content to help
00:00:26	00:00:31	your business grow don't forget to
00:00:29	00:00:34	subscribe as every month I give away one
00:00:31	00:00:37	of my Facebook Google and YouTube
00:00:34	00:00:40	courses simply for being a subscriber
00:00:37	00:00:42	okay now before I even give you an
00:00:40	00:00:45	opportunity to be dissuaded to be
00:00:42	00:00:47	confused to be frustrated we're gonna
00:00:45	00:00:50	jump right into it we're very
00:00:47	00:00:52	intentional with it I can go on and
00:00:50	00:00:55	explain every single one of these
00:00:52	00:00:57	campaigns but I'm not going to there's
00:00:55	00:01:00	other videos in this channel that do
00:00:57	00:01:03	that and do that at a very detailed
00:01:00	00:01:06	level so trust me when I say this the
00:01:03	00:01:09	easiest path the lowest barrier to entry
00:01:06	00:01:12	the type of ad that you're going to run
00:01:09	00:01:14	is lead generation so with lead
00:01:12	00:01:17	generation you don't have to take into
00:01:14	00:01:19	account landing pages per se you don't
00:01:17	00:01:22	have to take into account anything
00:01:19	00:01:24	really anything if this is a lead
00:01:22	00:01:27	capture page that Facebook has embedded
00:01:24	00:01:29	within its system that is gonna make it
00:01:27	00:01:30	super easy for you so you don't need to
00:01:29	00:01:33	play around with too many different
00:01:30	00:01:39	outside sources outside things that you
00:01:33	00:01:40	need to create so let's dig in all right
00:01:39	00:01:43	so you're gonna want to name the
00:01:40	00:01:46	campaign but since we do want to be
00:01:43	00:01:49	rather diligent really well we want to
00:01:46	00:01:51	make this video not as long or I'm just
00:01:49	00:01:54	gonna show you exactly how to do this
00:01:51	00:01:56	again I don't want you to be dissuaded
00:01:54	00:01:59	this is not that difficult so we're
00:01:56	00:02:07	gonna go lead and we're gonna put a home
00:01:59	00:02:08	buyer and then we're gonna put sorry so
00:02:07	00:02:11	we're gonna put lead which is a type of
00:02:08	00:02:14	campaign and then the way I like to name
00:02:11	00:02:17	it is the ad set is next so I already
00:02:14	00:02:19	I'm gonna target Zillow and parents and
00:02:17	00:02:21	then I'm gonna put a home buyer I'm not
00:02:19	00:02:23	worried about split-testing right now
00:02:21	00:02:26	again we're keeping this basic so you
00:02:23	00:02:28	don't get frustrated with me so you
00:02:26	00:02:32	don't get confused so we're gonna go to
00:02:28	00:02:34	continue and I copied that as I was
00:02:32	00:02:36	toking to you so I'm gonna paste that
00:02:34	00:02:40	there we're gonna run it out of that
00:02:36	00:02:44	Facebook page and then my mouth Mouse is
00:02:40	00:02:46	gonna go crazy we are going to not again
00:02:44	00:02:48	we're keeping it simple there's other
00:02:46	00:02:51	videos that teach custom audiences look
00:02:48	00:02:52	like guardians as saved audiences don't
00:02:51	00:02:54	worry about that right now
00:02:52	00:02:55	the location we're gonna drill down a
00:02:54	00:02:59	little bit further
00:02:55	00:03:01	we're gonna go to Dallas and Dallas has
00:02:59	00:03:03	a lot of people so let's reduce it to a
00:03:01	00:03:08	ten-mile radius right around the center
00:03:03	00:03:11	there and we want people that actually
00:03:08	00:03:12	live in this location so that excludes
00:03:11	00:03:14	people that are traveling there that
00:03:12	00:03:16	excludes people that have an interest in
00:03:14	00:03:20	that location that skews everybody else
00:03:16	00:03:20	I want you to live in Dallas
00:03:20	00:03:25	then we're gonna narrow it down so I'm
00:03:23	00:03:32	targeting buyers right now so I'm gonna
00:03:25	00:03:32	target those people that are 25 and
00:03:32	00:03:38	we're gonna go to 40 that's a good age
00:03:36	00:03:40	so these are the people that I'm
00:03:38	00:03:43	targeting from from their age group I
00:03:40	00:03:46	could target by gender but we're not
00:03:43	00:03:48	going to and then here I want them to
00:03:46	00:03:52	have some sort of real estate interest
00:03:48	00:03:54	and that's Zillow is a great indicator
00:03:52	00:03:56	that they have some sort of real estate
00:03:54	00:04:00	interest I could add some other players
00:03:56	00:04:02	like Trulia another interest but again
00:04:00	00:04:04	for the sake of time and trying to keep
00:04:02	00:04:06	this as basic as simple I don't want you
00:04:04	00:04:09	to you know I don't want you to click
00:04:06	00:04:11	out and give up on this this is
00:04:09	00:04:13	something that you can do trust me and
00:04:11	00:04:15	these are this is a team today it's
00:04:13	00:04:19	gonna be a pretty good ad so narrow the
00:04:15	00:04:24	audience what I'm gonna add here is
00:04:19	00:04:26	people that like Zillow and our parents
00:04:24	00:04:28	this is exactly what I'm getting at I
00:04:26	00:04:31	can very easily say
00:04:28	00:04:32	Zillo and then also included up here
00:04:31	00:04:34	included right up here why am i doing
00:04:32	00:04:36	this when i can show you right here I
00:04:34	00:04:40	could do that right here but I'm not
00:04:36	00:04:42	going to I want this and this to be the
00:04:40	00:04:45	truth so I don't want these two to be
00:04:42	00:04:49	together so I'm gonna go to parents and
00:04:45	00:04:51	they must be parents and have this
00:04:49	00:04:55	Zillow interest
00:04:51	00:05:02	I want a younger parent I want those new
00:04:55	00:05:05	parents and I want Sybil not siblings
00:05:02	00:05:12	toddlers where my toddler's here we go
00:05:05	00:05:15	I want some preschoolers in the target
00:05:12	00:05:24	parent with preschoolers there we go
00:05:15	00:05:24	and I may just add one more age range
00:05:24	00:05:30	right there all right so what I'm
00:05:27	00:05:32	banking on is those families that are
00:05:30	00:05:34	trends that are looking to transition up
00:05:32	00:05:36	those families that are looking to
00:05:34	00:05:39	purchase a home that's a little bit
00:05:36	00:05:41	larger because there is a new parent so
00:05:39	00:05:44	they're either renting or they already
00:05:41	00:05:46	have a home and arguing that they have a
00:05:44	00:05:51	new member to the family so you're
00:05:46	00:05:52	looking at getting some additional space
00:05:51	00:05:56	you need some additional space with it
00:05:52	00:05:58	for for that new family right and those
00:05:56	00:06:00	parents that are you know there's
00:05:58	00:06:02	children that are getting a little bit
00:06:00	00:06:06	older than me that may need some more
00:06:02	00:06:09	room to expand so before a little bit of
00:06:06	00:06:11	the younger crowd little little bit of
00:06:09	00:06:13	the younger children yeah they can bunk
00:06:11	00:06:14	together but at some point they would
00:06:13	00:06:17	like their own room I mean they would
00:06:14	00:06:19	look like the room now but it's not as
00:06:17	00:06:22	huge of a deal for them at this time so
00:06:19	00:06:25	that's why I'm targeting newer parents
00:06:22	00:06:30	over parents with younger children and
00:06:25	00:06:33	Zillow so a real estate focus don't
00:06:30	00:06:36	worry about connection tightened which
00:06:33	00:06:38	it has to do with your business page
00:06:36	00:06:39	anyway your Facebook page so don't worry
00:06:38	00:06:43	about it
00:06:39	00:06:45	I like to edit my places and I don't
00:06:43	00:06:48	like to run the same type of ad in
00:06:45	00:06:51	Instagram that I would with Facebook I
00:06:48	00:06:55	I'd like to do Instagram separately with
00:06:51	00:06:57	a different image because sizing matters
00:06:55	00:07:00	and the length of the video if I'm
00:06:57	00:07:03	running a video ad is going to matter
00:07:00	00:07:05	it just doesn't present that well so I'm
00:07:03	00:07:10	going to advertise on Facebook in the
00:07:05	00:07:15	feed only in the feed and since I'm
00:07:10	00:07:18	targeting 11,000 people for good measure
00:07:15	00:07:21	I'm going to go with $2 the general rule
00:07:18	00:07:24	that I that I adhere by is one dollar
00:07:21	00:07:28	per 10,000 but we're going crazy we're
00:07:24	00:07:31	going to dollars a day biz strategy is I
00:07:28	00:07:33	want the lowest cost strategy and then
00:07:31	00:07:35	the rest of it is pre formatted so we're
00:07:33	00:07:38	gonna continue again don't get lost on
00:07:35	00:07:41	me don't give up we can get there with
00:07:38	00:07:44	this is the final leg this is it so I
00:07:41	00:07:48	think I still have that so leads Zillow
00:07:44	00:07:50	parents home buyers we're not gonna go
00:07:48	00:07:55	into carousel labs we're gonna go into a
00:07:50	00:07:59	single image ad and then I'm going to X
00:07:55	00:08:01	out of this just add a stok image and
00:07:59	00:08:06	that stok image image it's gonna be of
00:08:01	00:08:07	a home to give a good indication of what
00:08:06	00:08:10	they can expect
00:08:07	00:08:15	that's a lovely home right there we're
00:08:10	00:08:22	gonna select that oh it's coming
00:08:15	00:08:28	together beautifully there you go mmm
00:08:22	00:08:30	Dallas resident are you needing more
00:08:28	00:08:30	space
00:08:32	00:08:43	let's tok boom very simple you can work
00:08:39	00:08:45	on the ad copy if you would like I can
00:08:43	00:08:49	tell you that this actually this is very
00:08:45	00:08:51	simple a copy works quite well it's so
00:08:49	00:08:52	simple it's almost scary how simple it
00:08:51	00:08:55	is
00:08:52	00:08:59	but I mean if you want to split test it
00:08:55	00:09:02	if you want to get your own spin on it
00:08:59	00:09:05	that's fine that that's do whatever you
00:09:02	00:09:09	need to I just want you to finish this I
00:09:05	00:09:18	want you to actually run that ad I have
00:09:09	00:09:18	faith in you all right need more space
00:09:19	00:09:33	let's tok and I like to put look learn
00:09:28	00:09:37	more versus sign up and as you can see I
00:09:33	00:09:39	already have various different forms but
00:09:37	00:09:44	we're gonna create a new form just so
00:09:39	00:09:47	you see what it looks like and then up
00:09:44	00:09:50	here you're gonna title it so I'm just
00:09:47	00:09:53	gonna title it lead
00:09:50	00:09:56	Zillo parents homebuyer that way I know
00:09:53	00:10:00	where I used this form when whenever you
00:09:56	00:10:03	press save whenever you finish this form
00:10:00	00:10:04	it's statik you can't change it you
00:10:03	00:10:07	can't edit it all it's like oh I forgot
00:10:04	00:10:09	that period Oh oh heck I forgot to
00:10:07	00:10:10	insert this you're gonna have to create
00:10:09	00:10:14	a copy you're gonna have to create a
00:10:10	00:10:16	replica and then edit that so you can't
00:10:14	00:10:19	come back and edit it so whenever you're
00:10:16	00:10:24	done you're done when you go to settings
00:10:19	00:10:26	real quick and we're going to make it
00:10:24	00:10:29	open so this app can be share with
00:10:26	00:10:31	anyone and can submit and anyone can
00:10:29	00:10:34	submit a form so you want people that
00:10:31	00:10:36	like the ad if they want to share it
00:10:34	00:10:40	okay cool that's awesome
00:10:36	00:10:43	you're giving me free exposure alright
00:10:40	00:10:46	so here we go form type we want more
00:10:43	00:10:52	volume so we're gonna leave it at that
00:10:46	00:11:00	and then the intro we're gonna put what
00:10:52	00:11:00	are we gonna put need more space
00:11:02	00:11:08	you can use I suggest that you use the
00:11:05	00:11:10	image from your ad don't introduce a
00:11:08	00:11:12	different variable don't introduce or
00:11:10	00:11:14	upload a different image that's going to
00:11:12	00:11:19	confuse your audience you want it to be
00:11:14	00:11:27	consistent along the way bumbum need
00:11:19	00:11:39	more space whatever the circumstances we
00:11:27	00:11:43	have the solution for you let's tok as
00:11:39	00:11:45	you can see here we're forming a landing
00:11:43	00:11:49	page over here and they're going to put
00:11:45	00:11:52	questions this is where you can get us
00:11:49	00:11:55	aggressive or as flexible as possible if
00:11:52	00:11:58	you have confidence in your email drip
00:11:55	00:12:01	campaigns I would suggest that you just
00:11:58	00:12:03	leave it at email if you have confidence
00:12:01	00:12:06	in that if you have good track record
00:12:03	00:12:10	that your emails are converting
00:12:06	00:12:14	fantastik but chances are that's what I
00:12:10	00:12:17	recommend the most - most people at
00:12:14	00:12:18	least get to at least get to fields you
00:12:17	00:12:21	don't want to ask for everything you
00:12:18	00:12:23	don't want to qualify them right off the
00:12:21	00:12:23	bat because they don't necessarily know
00:12:23	00:12:27	you
00:12:23	00:12:30	if this audience was a little bit warmer
00:12:27	00:12:33	so they had seen my ads in the past and
00:12:30	00:12:36	I wasn't a new face to them then I would
00:12:33	00:12:39	start introducing some different some
00:12:36	00:12:41	different fields that can be included in
00:12:39	00:12:41	the ads but right now we're not at that
00:12:41	00:12:43	point yet
00:12:41	00:12:46	we're on we haven't even had the first
00:12:43	00:12:50	date so we need a we need to warm up the
00:12:46	00:12:53	audience and what we're gonna do is the
00:12:50	00:12:55	phone number and those are the only two
00:12:53	00:12:57	that I would suggest if you want to add
00:12:55	00:13:00	the name fantastik go ahead and do it
00:12:57	00:13:03	but for my experience I would much
00:13:00	00:13:05	rather get the opportunity of contacting
00:13:03	00:13:07	them via email or phone number and
00:13:05	00:13:09	having a conversation with them because
00:13:07	00:13:10	as soon as they reply either by an email
00:13:09	00:13:13	I'm going to
00:13:10	00:13:15	their name or when they answer the phone
00:13:13	00:13:18	or answer one of my texts I'm gonna find
00:13:15	00:13:20	out their name so that's something that
00:13:18	00:13:22	I like to I don't like to add too many
00:13:20	00:13:24	characters too many fields because it
00:13:22	00:13:28	gives them an opportunity to click out
00:13:24	00:13:36	saying nevermind so I wanted to avoid
00:13:28	00:13:38	that and then privacy policy so you do
00:13:36	00:13:41	need to have a privacy policy and have a
00:13:38	00:13:44	link to it if you don't have a private
00:13:41	00:13:46	privacy policy then I suggest that you
00:13:44	00:13:48	create one and there's plenty of
00:13:46	00:13:52	examples online so what you do is take
00:13:48	00:13:55	those privacy policies copy them and put
00:13:52	00:13:58	them on your website and edit them to
00:13:55	00:14:00	fit your specific privacy policies of
00:13:58	00:14:03	course you want to follow what's within
00:14:00	00:14:08	the privacy policy to begin with but
00:14:03	00:14:11	that um if you don't have one get one
00:14:08	00:14:21	let's see if I remember mine I think
00:14:11	00:14:23	it's just privacy I think all righty
00:14:21	00:14:30	you're all set your employ has been sent
00:14:23	00:14:34	a code chapter below to visit actually
00:14:30	00:14:39	that's not too bad if you website and
00:14:34	00:14:40	then so they can visit your website
00:14:39	00:14:45	we're almost there folks
00:14:40	00:14:45	we're almost there folks don't click off
00:14:46	00:14:54	see if they'll accept it and there it is
00:14:51	00:14:57	there's your newly created landing page
00:14:54	00:15:02	think of it that way you're gonna click
00:14:57	00:15:05	confirm and you're done all right making
00:15:02	00:15:07	good on the promise which type of add is
00:15:05	00:15:11	crushing it for me right now
00:15:07	00:15:14	new construction ads those are
00:15:11	00:15:17	absolutely crushing it for me right now
00:15:14	00:15:18	and really I'm just focusing on four
00:15:17	00:15:21	different things I'm focusing and
00:15:18	00:15:23	providing the benefits of
00:15:21	00:15:26	instruction so of new construction to
00:15:23	00:15:28	word what I'm sharing is the warranties
00:15:26	00:15:32	phenomenal warranties there's a lot of
00:15:28	00:15:34	value in those new build warranties I'm
00:15:32	00:15:38	also sharing and highlighting the
00:15:34	00:15:40	customization that homebuyers can do to
00:15:38	00:15:43	new builds then also I'm highlighting
00:15:40	00:15:45	rebates buyers love rebates
00:15:43	00:15:47	I love rebates everybody loves rebates
00:15:45	00:15:49	except the Builder if they can get away
00:15:47	00:15:52	without not giving them they would so
00:15:49	00:15:54	rebates is awesome and then that fourth
00:15:52	00:15:59	component is highlighting that muteness
00:15:54	00:16:00	so that newness of homebuyers that some
00:15:59	00:16:03	people weren't necessarily aware that
00:16:00	00:16:07	that was even an option because a lot of
00:16:03	00:16:09	agents don't share or show new build
00:16:07	00:16:12	because of that you know that friction
00:16:09	00:16:14	sometimes between builders and agents
00:16:12	00:16:18	where builders hey if you come on the
00:16:14	00:16:20	company that you get these perks on then
00:16:18	00:16:23	built in then agents see that fire and
00:16:20	00:16:24	then they get so there's that well
00:16:23	00:16:28	that's it folks that's the value I had
00:16:24	00:16:29	for you today like comment share and
00:16:28	00:16:31	subscribe
00:16:29	00:16:35	outside of that keep calling your shot
00:16:31	00:16:36	keep pushing and execute daily hey
00:16:35	00:16:38	thanks so much for watching feel free to
00:16:36	00:16:41	check out some of the other videos in
00:16:38	00:16:43	this channel also don't forget to
00:16:41	00:16:45	subscribe and hit the notification bell
00:16:43	00:16:47	so you don't miss another video
00:16:45	00:16:49	lastly join our growing facebook group
00:16:47	00:16:51	full of content to help grow your
00:16:49	00:16:51	business