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Getting Clients - Order Takers vs. Sales for Entrepreneurship Small Businesses

Published on: December 6 2022 by FeedbackWrench

When it comes to entrepreneurship and small businesses, the ability to attract and retain clients is crucial. But what's the best approach to accomplish this? Is it through order taking or sales? In this article, we'll explore the pros and cons of each strategy and help you determine which one is the best fit for your business.

Order Taking:

Order taking refers to the process of accepting orders from clients, typically in response to a request for a product or service. It's a straightforward process that requires minimal effort from the business, and it's a great approach for businesses that have a steady stream of clients.


- Efficient and straightforward process

- Minimal effort required

- Great for businesses with a steady stream of clients


- No proactive effort to attract new clients

- Limited growth potential

- Clients may see the business as a commodity rather than a value-added service


Sales, on the other hand, involves actively seeking out and convincing potential clients to purchase a product or service. It's a more aggressive approach, but it can result in significant growth for a business.


- Ability to attract new clients and expand client base

- Opportunity to differentiate from competitors and provide value-added services

- Potential for significant growth


- Requires more effort and resources

- May not be sustainable for businesses with limited resources

- Can be perceived as pushy or aggressive by potential clients

Ultimately, the best approach for your business depends on your goals, resources, and target market. If you have a steady stream of clients and are looking for a low-effort approach, order taking may be the best fit. If you're looking to expand your client base and provide value-added services, sales may be the better option. Regardless of which approach you choose, it's important to keep your clients' needs in mind and provide exceptional service to ensure their satisfaction and loyalty.

Getting Clients - Order Takers vs. Sales for Entrepreneurship Small Businesses

The Importance of Salesmanship for Small Business Owners

- Salesmanship is crucial for small business owners regardless of their industry

- Being a good salesperson means serving as a guide and communicating value appropriately

- Successful businesses find someone who takes on a true sales role and serves as a problem solver

Why salesmanship is important:

- Successful businesses have a true sales role, not just order takers

- A good salesperson cultivates a relationship over time and helps intersect with people

- Salesmanship is about building relationships and being a guide to help solve problems

Tips for being a good salesperson:

- Connect with people and find ways to bridge the gap

- Frame up where prospects are in the process and equip them as a guide

- Make connections and ask questions to find out what their problems are

- Use a simple framework to contact, intersect, and connect with prospects

- Proactively prospect using digital marketing, personal connections, or cold calling

Resources for improving salesmanship:

- John Maxwell's books on communication and connection

- Brooks sales training techniques and materials

- Salesmanship is everything for small business owners

- Proactively prospecting and connecting with people is crucial for success

- Being a good salesperson means being a guide and problem solver for prospects

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