Getting LOTS Of Add To Carts But NO SALES In Your Dropshipping Business? (Here's Why)

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Getting LOTS Of Add To Carts But NO SALES In Your Dropshipping Business? (Here's Why)

Getting LOTS Of Add To Carts But NO SALES In Your Dropshipping Business? (Here's Why)

Getting LOTS Of Add To Carts But NO SALES In Your Dropshipping Business? (Here's Why)

startTime	durationTime	text
00:00:00	00:00:03	yo what is up Empire Builder so if you
00:00:02	00:00:06	are currently struggling with getting a
00:00:03	00:00:07	ton of AD 2 cards for your drop shipping
00:00:06	00:00:09	business but people aren't pulling the
00:00:07	00:00:11	trigger and actually buying from you for
00:00:09	00:00:14	whatever reason today's video is for you
00:00:11	00:00:14	let's get right into it
00:00:16	00:00:20	yo what's going on Empire Builder so
00:00:18	00:00:22	today we're toking about getting a lot
00:00:20	00:00:24	of add two cards to your drop shipping
00:00:22	00:00:26	store but you're not making sales people
00:00:24	00:00:28	aren't pulling the trigger why is it
00:00:26	00:00:29	happening and guys I'm telling you right
00:00:28	00:00:32	now this is probably the most common
00:00:29	00:00:35	issue that I face with a lot of students
00:00:32	00:00:37	businesses that I work with and and just
00:00:35	00:00:38	all around just consensus in the
00:00:37	00:00:40	industry is like I'm getting all these
00:00:38	00:00:42	people are coming to my pages right but
00:00:40	00:00:43	they're not pulling the trigger they're
00:00:42	00:00:45	not buying my products how do I get them
00:00:43	00:00:46	to buy Pete look what do I have to do
00:00:45	00:00:47	that's what we're gonna be toking about
00:00:46	00:00:48	today and if you're brand new to the
00:00:47	00:00:50	Empire builders I just want to give you
00:00:48	00:00:52	a warm welcome make sure you smash that
00:00:50	00:00:53	subscribe button to turnout notification
00:00:52	00:00:55	bowing down below so you're notified
00:00:53	00:00:56	every single day as we release a new
00:00:55	00:00:58	e-commerce ability to videos and also
00:00:56	00:01:00	make sure you check out all those free
00:00:58	00:01:01	trainings all the free bonuses down in
00:01:00	00:01:03	the description of this video guys let's
00:01:01	00:01:05	get right into it so you're getting a
00:01:03	00:01:07	lot of at the cards but people aren't
00:01:05	00:01:08	buying from you so let's just draw this
00:01:07	00:01:10	out and keep it simple guys alright keep
00:01:08	00:01:12	it simple right a lot of people they
00:01:10	00:01:14	like the test and tweak a million
00:01:12	00:01:16	different things and try to and they
00:01:14	00:01:17	think they're split testing but you're
00:01:16	00:01:19	not you're not split testing you're just
00:01:17	00:01:21	throwing you know you're throwing do do
00:01:19	00:01:24	800 and hoping something stiks when in
00:01:21	00:01:26	fact you're not letting the data tell
00:01:24	00:01:29	you what is actually fixing your issue
00:01:26	00:01:30	so let's just draw out a typical sales
00:01:29	00:01:35	funnel right you're getting your opt-in
00:01:30	00:01:38	right opt-in order page order page and
00:01:35	00:01:41	then thank you page right well just keep
00:01:38	00:01:43	it simple here guys right now what I
00:01:41	00:01:44	love to diagnose is first before we get
00:01:43	00:01:46	to Add to Cart so I just want to make
00:01:44	00:01:49	sure that that opt-in page is converting
00:01:46	00:01:52	well typically like to get that 40% 40%
00:01:49	00:01:53	opt-in rate on the on the opt-in page if
00:01:52	00:01:54	you are like what the heck is a sales
00:01:53	00:01:55	funnel check out the sales funnel
00:01:54	00:01:57	masterclass down below this is
00:01:55	00:01:58	definitely going to be a video towards
00:01:57	00:01:59	you guys that already running your
00:01:58	00:02:00	funnels but if you're brand new to
00:01:59	00:02:02	e-commerce and you're looking to build
00:02:00	00:02:04	your first e-commerce Empire one that's
00:02:02	00:02:06	profitable one that can actually pay you
00:02:04	00:02:07	one that actually can get you out of
00:02:06	00:02:09	your job if that's what you want
00:02:07	00:02:11	check out that sales funnel masterclass
00:02:09	00:02:13	down below watch that training video
00:02:11	00:02:15	it's going to explain this process
00:02:13	00:02:17	while most people on Shopify Amazon
00:02:15	00:02:18	never actually pay themselves but with
00:02:17	00:02:19	the sales funnel guys right you're
00:02:18	00:02:23	driving traffic to it which is fantastik
00:02:19	00:02:25	right and you should be getting a 40%
00:02:23	00:02:28	conversion so let's say you got you know
00:02:25	00:02:30	a thousand a thousand page views you
00:02:28	00:02:32	should get about a four hundred four
00:02:30	00:02:34	hundred emails right opposite you should
00:02:32	00:02:36	get four hundred emails opted in here
00:02:34	00:02:40	that means four hundred people saw your
00:02:36	00:02:42	order page but maybe only like like two
00:02:40	00:02:44	three four or five of them bought like
00:02:42	00:02:46	what the heck happened right what they
00:02:44	00:02:48	want this they like the deal right there
00:02:46	00:02:50	they're opting in but why aren't they
00:02:48	00:02:53	buying okay why are they not pulling out
00:02:50	00:02:55	that trigger and actually buying from us
00:02:53	00:02:58	okay now there's a few things I like to
00:02:55	00:03:00	tweak first thing I like to make sure
00:02:58	00:03:03	that the funnel right the funnel itself
00:03:00	00:03:06	is optimized properly on all angles okay
00:03:03	00:03:08	now within click funnels that's what as
00:03:06	00:03:10	we we use to build out our sales funnels
00:03:08	00:03:12	or drop shipping funnels I want to make
00:03:10	00:03:15	sure that you're abandoned cart emails
00:03:12	00:03:17	are there so guys most people and I want
00:03:15	00:03:18	this question you guys all the time but
00:03:17	00:03:20	I'd love to hear it for those of you
00:03:18	00:03:22	watches watching this channel for a
00:03:20	00:03:24	first-time have you ever bought anything
00:03:22	00:03:26	from a facebook advertisement drop me in
00:03:24	00:03:27	the comment down below yes or no have
00:03:26	00:03:28	you ever bought anything from a Facebook
00:03:27	00:03:31	advertisement I'll wait
00:03:28	00:03:33	okay most of you ninety-nine percent of
00:03:31	00:03:35	you are pregnant say no I've never
00:03:33	00:03:37	actually uh hi there guys unless server
00:03:35	00:03:38	lady time actually bought this house
00:03:37	00:03:41	from Facebook advertiser which is the
00:03:38	00:03:43	funniest thing ever but drop a comment
00:03:41	00:03:45	ago have you ever bought anything from a
00:03:43	00:03:48	Facebook ad before I I'm gonna I'm gonna
00:03:45	00:03:49	almost guess that ninety percent of you
00:03:48	00:03:52	have never even bought anything from
00:03:49	00:03:53	face by a but you expect your customers
00:03:52	00:03:55	to that's not fair
00:03:53	00:03:57	it's a double standard okay so how do we
00:03:55	00:03:59	combat that right why do we expect our
00:03:57	00:04:01	customers to to buy from us but then we
00:03:59	00:04:03	won't buy from face band right I don't
00:04:01	00:04:05	like that right so what we have to do is
00:04:03	00:04:07	we have to make sure that they see us in
00:04:05	00:04:09	multiple places and that they're
00:04:07	00:04:11	comfortable these thousand people right
00:04:09	00:04:12	they might have never even seen you
00:04:11	00:04:14	before they've never even heard of you
00:04:12	00:04:16	before they have no idea of your
00:04:14	00:04:18	existence until they came across some
00:04:16	00:04:19	random Facebook at where you are
00:04:18	00:04:21	offering a free plush flea press
00:04:19	00:04:24	shipping offer or a big discount offer
00:04:21	00:04:25	okay so you gotta ease them into it
00:04:24	00:04:29	it's a first step I would do is
00:04:25	00:04:32	abandoned carts abandoned abandoned
00:04:29	00:04:36	carts emails right and you could do this
00:04:32	00:04:38	for free on the basic a basic plan on
00:04:36	00:04:41	clickfunnels so basically what you would
00:04:38	00:04:45	set up is hey if you viewed the order
00:04:41	00:04:47	page but you didn't buy go through this
00:04:45	00:04:51	email sequence I like to do three emails
00:04:47	00:04:53	I have to do a three email sequence over
00:04:51	00:04:58	a three-day period usually I like to do
00:04:53	00:05:03	one at a one hour one hour 24 hour at 48
00:04:58	00:05:04	hour right that's it one hour 24 hour 48
00:05:03	00:05:06	hour abandon cart right you want that
00:05:04	00:05:07	one hour because they might have been
00:05:06	00:05:10	like in a grocery store line they might
00:05:07	00:05:12	have been in their car on Facebook -
00:05:10	00:05:14	heaven forbid but you know what I mean
00:05:12	00:05:15	like they they they might have not they
00:05:14	00:05:16	might have wanted your offer but they
00:05:15	00:05:18	just forgot about it so we have to
00:05:16	00:05:20	remind them about it that's why the one
00:05:18	00:05:23	hour one works really well 24 hours
00:05:20	00:05:24	later and 48 hours later okay you're
00:05:23	00:05:26	just following up with them that right
00:05:24	00:05:29	there if you don't have that that's
00:05:26	00:05:31	going to boost this right it's going to
00:05:29	00:05:32	boost this I don't care what you say
00:05:31	00:05:34	it will boost this I know somebody that
00:05:32	00:05:37	is one of the first things I check out
00:05:34	00:05:38	make sure you have those abandoned cart
00:05:37	00:05:42	email see if that will boost your
00:05:38	00:05:43	conversion rates on this okay now just
00:05:42	00:05:45	to give you guys some perspective ideal
00:05:43	00:05:48	conversions on an order page what we
00:05:45	00:05:51	want is we want 10 to 15%
00:05:48	00:05:53	I have students at 70% which just blows
00:05:51	00:05:55	my mind okay blows my mind right when
00:05:53	00:05:58	the offers good people will pay okay
00:05:55	00:06:00	that just goes to show you now how else
00:05:58	00:06:02	do we tweak this let's say you already
00:06:00	00:06:04	have the abandoned carts in there but
00:06:02	00:06:07	you're still not getting good
00:06:04	00:06:09	conversions now again make sure your
00:06:07	00:06:12	sample size is big a lot of people will
00:06:09	00:06:14	come to me and they'll say 'pete review
00:06:12	00:06:17	my funnel and they have a 50 unique
00:06:14	00:06:19	pageviews good you gotta let the data
00:06:17	00:06:22	tell you okay you need a lily I would at
00:06:19	00:06:24	least wait 500 if you can hold out for a
00:06:22	00:06:26	thousand a thousand before you start
00:06:24	00:06:29	jumping to conclusions and redoing your
00:06:26	00:06:32	entire business okay now the second
00:06:29	00:06:36	thing that I like to test here is to
00:06:32	00:06:37	make sure that the that the funnel page
00:06:36	00:06:40	itself is
00:06:37	00:06:42	is structured properly and easing the
00:06:40	00:06:44	buying environment again people are
00:06:42	00:06:45	coming from a Facebook guy they're
00:06:44	00:06:47	coming from an influencer they're coming
00:06:45	00:06:48	from somewhere where they probably have
00:06:47	00:06:51	never heard of you before
00:06:48	00:06:53	so we need to ease them ease them in so
00:06:51	00:06:55	how do we do that well we could do that
00:06:53	00:06:58	with guarantees right like a 30-day
00:06:55	00:07:01	30-day 60-day 90-day guarantee all right
00:06:58	00:07:03	warranties right is there a warranty for
00:07:01	00:07:05	this product right is there an email
00:07:03	00:07:07	support or somewhere on the page is
00:07:05	00:07:09	there a phone number somewhere on the
00:07:07	00:07:11	page where I can call and ask question
00:07:09	00:07:13	is there a many chat opt-in box
00:07:11	00:07:16	somewhere if I have any question right
00:07:13	00:07:18	guys what's happening here when they get
00:07:16	00:07:20	on this page right they are so close to
00:07:18	00:07:22	buying from you they came here they told
00:07:20	00:07:24	you they want it they want this deal
00:07:22	00:07:26	they are interested okay this is why the
00:07:24	00:07:27	funnels convert as well as they do there
00:07:26	00:07:29	he came here they told you that they're
00:07:27	00:07:31	interested in buying this from you but
00:07:29	00:07:32	you need to combat all the skeptikism
00:07:31	00:07:35	that there's going to be going on in
00:07:32	00:07:36	their head on the order page otherwise
00:07:35	00:07:38	the rest of this funnel it doesn't
00:07:36	00:07:40	matter this doesn't this way I don't
00:07:38	00:07:42	care about anything that's happening in
00:07:40	00:07:43	the upsell sequence because these two
00:07:42	00:07:46	pages are most important pages are your
00:07:43	00:07:47	funnel okay your opt-in and you ordered
00:07:46	00:07:50	this is where the bottlenecks usually
00:07:47	00:07:51	are right because once you get that get
00:07:50	00:07:52	that yes once you get that yes you're
00:07:51	00:07:53	going to get yeses through the rest of
00:07:52	00:07:55	the funnel but the rest of the funnel
00:07:53	00:07:57	doesn't matter if they didn't buy from
00:07:55	00:07:59	you okay so you've got to focus here
00:07:57	00:08:01	these are the two main pieces of the
00:07:59	00:08:03	funnel if this is converting well I
00:08:01	00:08:05	don't touch it here I need to make them
00:08:03	00:08:07	feel comfortable I need to make sure
00:08:05	00:08:09	there's a guarantee saves this product
00:08:07	00:08:11	is it doesn't meet my expectations if
00:08:09	00:08:13	this product is a piece like a piece of
00:08:11	00:08:15	crap right like what do i do how do i do
00:08:13	00:08:16	is there an email here so I can reach
00:08:15	00:08:18	off I have questions is there a many
00:08:16	00:08:20	chat little bubble you can add to these
00:08:18	00:08:22	pages where there's just a chat box and
00:08:20	00:08:24	have a look your VA monitoring it with
00:08:22	00:08:26	questions is there any kind of warranty
00:08:24	00:08:27	if your warranties are cool because if
00:08:26	00:08:29	you're selling like let's say automotive
00:08:27	00:08:31	or something like that where it's like
00:08:29	00:08:33	parts maybe and stuff that's like more
00:08:31	00:08:35	expensive yeah heck yeah you better be
00:08:33	00:08:37	warranties on there you can't just like
00:08:35	00:08:39	that person wants that go look at like
00:08:37	00:08:42	Best Buy and companies like that where
00:08:39	00:08:44	they offer warranties like one-year
00:08:42	00:08:45	warranty 10-year warranty lifetime
00:08:44	00:08:47	warranty right making them feel
00:08:45	00:08:49	comfortable when they buy they're not
00:08:47	00:08:51	gonna get scammed okay
00:08:49	00:08:53	too many too many times people are
00:08:51	00:08:56	getting so adapted within this industry
00:08:53	00:08:57	where cuz people are selling stuff that
00:08:56	00:08:59	they don't believe in they don't care
00:08:57	00:09:00	about their customers I want you to
00:08:59	00:09:03	actually care about your customers so
00:09:00	00:09:05	make sure they feel comfortable okay so
00:09:03	00:09:08	guarantees warranties email support love
00:09:05	00:09:09	to have emails and phone at the top of
00:09:08	00:09:10	the page you don't have to have phone if
00:09:09	00:09:12	you don't have it but it'll work wonders
00:09:10	00:09:14	for you I don't know what that says I
00:09:12	00:09:16	tried to write phone but it didn't
00:09:14	00:09:19	happen okay email phone number many chat
00:09:16	00:09:23	chat bubble what else can we add write
00:09:19	00:09:27	any sort of testimonials and reviews
00:09:23	00:09:29	reviews testimonials right now if your
00:09:27	00:09:32	drop shipping it's fine go to your
00:09:29	00:09:34	supplier hit them up ask for the reviews
00:09:32	00:09:36	go on the reviews on Aliexpress if
00:09:34	00:09:38	you're dropping from Amazon go to Amazon
00:09:36	00:09:39	if you drop shipping from Etsy eBay it
00:09:38	00:09:41	doesn't matter right there are other
00:09:39	00:09:42	people that have left reviews on the
00:09:41	00:09:43	product your drop shipping utilize that
00:09:42	00:09:47	for now until you have your own
00:09:43	00:09:49	customers right lifestyle images okay
00:09:47	00:09:52	don't just put your image like your your
00:09:49	00:09:54	reviews of the product not showing the
00:09:52	00:09:57	results okay so if your salad fishing
00:09:54	00:09:59	lures show the fishing lure on a fish
00:09:57	00:10:02	with the lure in its mouth right that
00:09:59	00:10:04	evokes an emotion from the customer if
00:10:02	00:10:05	the customer sees on over-order page
00:10:04	00:10:07	oh there's other people actually using
00:10:05	00:10:09	this product and getting the result that
00:10:07	00:10:10	I want to achieve okay now they can
00:10:09	00:10:12	envision themselves right that's the
00:10:10	00:10:14	more emotional of it
00:10:12	00:10:16	keep it simple though these are two
00:10:14	00:10:18	probably only pieces of the page that I
00:10:16	00:10:22	care about right that I troubleshoot on
00:10:18	00:10:24	an order page abandoned carts 30 day
00:10:22	00:10:26	guarantee if I have to warranty email
00:10:24	00:10:28	support phone support reviews
00:10:26	00:10:29	testimonials and a lifestyle image and
00:10:28	00:10:32	nothing else I'm telling you right now
00:10:29	00:10:34	that's all I care about in just a simple
00:10:32	00:10:37	order page if that still is not getting
00:10:34	00:10:39	me the results that I want I'm gonna
00:10:37	00:10:41	then go to the offer okay I'm gonna
00:10:39	00:10:44	write the most important formula you can
00:10:41	00:10:47	have in your entire life right here okay
00:10:44	00:10:50	the most important formula and
00:10:47	00:10:52	e-commerce drop shipping that nobody's
00:10:50	00:10:54	telling you to follow and making your
00:10:52	00:11:00	life so much more difficult to actually
00:10:54	00:11:02	make money in e-commerce okay it's nitch
00:11:00	00:11:08	times
00:11:02	00:11:10	offer equals sales okay
00:11:08	00:11:12	you should have validated your niche
00:11:10	00:11:13	already okay you do this through a
00:11:12	00:11:15	multitude of ways we're not going to get
00:11:13	00:11:17	into it right now okay
00:11:15	00:11:20	the niche usually isn't your bottleneck
00:11:17	00:11:21	that is constant niches are most of them
00:11:20	00:11:22	are evergreen that means they're always
00:11:21	00:11:25	expanding there's new blood coming in
00:11:22	00:11:26	and there's people exiting markets are
00:11:25	00:11:27	costly expanding niches are constantly
00:11:26	00:11:30	expanding unless you pick some random
00:11:27	00:11:32	niche it's gonna die in a year okay this
00:11:30	00:11:33	is why we do general we do not do
00:11:32	00:11:36	General Stores that's why we do laser
00:11:33	00:11:39	niches right call laser targeted niches
00:11:36	00:11:43	right solving problems for a niche okay
00:11:39	00:11:45	offer right offer is what you can
00:11:43	00:11:47	control you can't control a niche guys
00:11:45	00:11:48	right niches have minds of their own
00:11:47	00:11:50	right there's it's like an ecosystem
00:11:48	00:11:51	right there's people communicating
00:11:50	00:11:53	there's new coders there's direct
00:11:51	00:11:55	competitors in here there's indirect
00:11:53	00:11:57	competitors in here there's consumers
00:11:55	00:11:58	there's advertisers there's a lot going
00:11:57	00:12:01	on in your niche I need to be aware of
00:11:58	00:12:02	right now you can't control what's
00:12:01	00:12:03	happening in there you can't control
00:12:02	00:12:06	what your competitors are doing but you
00:12:03	00:12:10	can control this you can control this
00:12:06	00:12:12	the offer right now if you build your
00:12:10	00:12:14	funnel outright let's just draw a mini
00:12:12	00:12:16	funnel right which is the medium right
00:12:14	00:12:17	you have your funnel right you put it
00:12:16	00:12:19	out to your niche through food through
00:12:17	00:12:21	influencers Facebook guys whatever
00:12:19	00:12:24	you're doing and you're not getting the
00:12:21	00:12:28	result of sales then guess where the
00:12:24	00:12:31	problem is right it's right here right
00:12:28	00:12:33	it's simple it's in your offer right now
00:12:31	00:12:34	go and do those few things I mentioned
00:12:33	00:12:36	to actually make sure the funnel itself
00:12:34	00:12:38	the medium itself is supporting a buying
00:12:36	00:12:40	environment make your customer feel
00:12:38	00:12:42	comfortable but if you're if that's
00:12:40	00:12:45	still not working for you this is your
00:12:42	00:12:46	problem that's it the offer sucks people
00:12:45	00:12:48	don't aren't aren't compelled enough to
00:12:46	00:12:50	pull out their credit card and buy from
00:12:48	00:12:51	you okay so what you have to do is you
00:12:50	00:12:53	rework the offer
00:12:51	00:12:56	what other bonuses can you add in here
00:12:53	00:12:58	to really put people over the edge right
00:12:56	00:12:59	what other problems can you solve in
00:12:58	00:13:00	your offer to pull people over an edge
00:12:59	00:13:03	to get their credit card out and
00:13:00	00:13:05	actually buy from you okay every niche
00:13:03	00:13:06	is different but you can't just be like
00:13:05	00:13:08	oh I'm gonna go sell fishing lures
00:13:06	00:13:09	because if you're just going to be the
00:13:08	00:13:11	guy that goes and sells fishing lures
00:13:09	00:13:14	you're just gonna be they can just go to
00:13:11	00:13:15	Amazon and buy it what's your offer what
00:13:14	00:13:16	makes you unique
00:13:15	00:13:18	bonuses can you throw in there that's
00:13:16	00:13:20	going to make it convenient for your
00:13:18	00:13:21	customer to get the result that they
00:13:20	00:13:24	want okay
00:13:21	00:13:28	learn to sell results if you learn to
00:13:24	00:13:30	sell the result in your offer right they
00:13:28	00:13:33	want to catch more fish they want to
00:13:30	00:13:34	catch bigger fish you will get sales you
00:13:33	00:13:35	will get sales but the problem is a lot
00:13:34	00:13:37	of people aren't good marketers they
00:13:35	00:13:39	don't understand how to sell results you
00:13:37	00:13:40	got to learn how to sell results but
00:13:39	00:13:43	guys that is it for today's video if you
00:13:40	00:13:45	have any questions whatsoever about this
00:13:43	00:13:46	stuff drop a comment down below if you
00:13:45	00:13:49	have any questions at all if you found
00:13:46	00:13:50	this video tremendously helpful let's
00:13:49	00:13:51	smash that subscribe button smash the
00:13:50	00:13:53	like button make sure to turn the
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00:13:55	00:13:58	that come out on this channel and also
00:13:56	00:13:59	if you are new to e-commerce or you're
00:13:58	00:14:01	struggling with drop shipping right now
00:13:59	00:14:03	to actually pay yourself from it check
00:14:01	00:14:05	out that sales funnel master class down
00:14:03	00:14:07	below in the description of this video I
00:14:05	00:14:10	show you how to build a profitable
00:14:07	00:14:13	ecommerce Empire utilizing sales funnels
00:14:10	00:14:15	no chef I know Amazon no expensive paid
00:14:13	00:14:17	traffic again that will be down below in
00:14:15	00:14:19	the description of this video plus a
00:14:17	00:14:20	bunch of other free bonus items but guys
00:14:19	00:14:24	have a fantastik rest of your day and
00:14:20	00:14:33	remember your empire starts now