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Getting Started with Custom Affinity Audiences in Google Ads

Published on: December 7 2022 by Paid Media Pros

Custom Affinity Audiences are a powerful tool in Google Ads that allow you to target specific audiences based on their interests, behaviors, and online activities. By using this feature, you can reach potential customers who are most likely to be interested in your products or services. In this article, we will guide you through the process of creating Custom Affinity Audiences in Google Ads.

1. Define your target audience:

- Identify the characteristics of your ideal customer

- Research their interests, behaviors, and demographics

- Use Google Analytics to understand their online activities

2. Create your Custom Affinity Audience:

- Go to the Audience Manager in Google Ads

- Click on Custom Audiences and select Affinity

- Enter the interests, websites, and apps that your target audience is likely to engage with

- Set the audience size and duration

3. Refine your Custom Affinity Audience:

- Monitor the performance of your Custom Affinity Audience

- Exclude irrelevant interests, websites, and apps

- Test different targeting options to optimize your audience

4. Benefits of Custom Affinity Audiences:

- Reach highly-targeted audiences

- Increase ad relevancy and engagement

- Improve campaign performance and ROI

Custom Affinity Audiences are a valuable tool for businesses looking to target specific audiences and improve their advertising performance. By defining your target audience, creating a Custom Affinity Audience, and refining your targeting options, you can reach potential customers who are most likely to be interested in your products or services.

Getting Started with Custom Affinity Audiences in Google Ads

- Different ways to reach target audience on Google Display Network

- Affinity and custom affinity audiences for branding and awareness

- Custom affinity audiences better fit for most advertisers

Affinity Audiences:

- Extension of TV advertising

- Designed for businesses running TV ads who want to expand reach online

- Custom affinity audiences tailored to target audience

Creating Custom Affinity Audience:

- Use interests, URLs, places, or apps

- Example: Golf equipment store targeting golfers with brands of golf clubs

- Check demographic breakdown and topics to ensure targeting is accurate

- Can add to other campaigns and ad groups

- Custom affinity audiences allow for more targeted advertising

- Use preset affinity audiences if needing more scale

- Subscribe to Paid Media Pros channel for more videos.

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