A BETTER Way To Advertise On Facebook In 2022 (SECRET)

there are three things that you need to know if you want to create effective, high converting and profitable facebook ads. first, you need to nail message market match. get this wrong and it doesn't matter how smart or funny or creative your ads are, they're not gonna work. next is something called the 40- 40- 20 rule. every great direct response marketer and advertising legend lives and dies by this rule. but don't worry if you've never heard of it before, most people haven't, and i'm going to walk you through exactly how to use this with your facebook ads. and third, you need to use something called the marketing rule of seven, and not just with your facebook ads either, but with all of your advertising and marketing and everything you do from this day forward. use it and profit. don't use it and don't profit. that is a terrible catchphrase. so let me show you how it's done, starting with the ever important message market match. want to know the single biggest reason that most facebook ads don't work. i can't see it right now, but i'm going to assume you're nodding your head, yes, well, my friend, the biggest reason that most facebook ads don't work is not because they chose the wrong campaign objective or wrong placement or wrong budget or anything related to the actual setup of the facebook ad campaign. nope, the reason that most ads don't work is because they're saying the wrong things to the wrong people, or in other words, the offer that they're making is either unrelated or unappealing. an unrelated message means that they're making an offer that people just don't really care about, trying to sell something in a way that just doesn't resonate with the pains and problems and fears and frustrations of the market. this is often the result of spending too much time on the features and the actual tangible things that they're going to be getting, rather than on the benefits and the outcomes and all of the results and how their life's going to be better after they make a purchase. an unappealing message is simply a message that's packaged wrong, or in other words, it's boring. it doesn't do anything to try to catch someone's attention, and so they don't stop to read it, and if they do stop, well, they just don't care. what's that sound? oh, that's the sound of your ad dollars getting flushed down the toilet, and so money is wasted. putting these boring and uninteresting and irrelevant messages in front of people and then wondering why nobody's buying sounds harsh. i know, i don't like to be the bad guy here, but fortunately there is a solution that comes in the form of message market match, and message market match is exactly what it sounds like. it means matching your message to your market, but obviously there's a little more to it than that. essentially, message market match, also commonly known as message to market match, is really just a way of making sure that you've done your homework and you've researched your target audience. you've figured out what their pains and their problems and their fears and their frustrations are and how. whatever it is that you're selling is well positioned to help solve that for them. get it right and people buy. get it wrong and they don't buy. and this is one of my favorite things about marketing and about advertising, in that it's a literal case study of human behavior. after all, people can say all of the things about how they think they are or how they would like to be, but at the end of the day, money, toks and what people choose to buy and how they spend their time are two of the most powerful indicators that really show what someone values. so if your ads aren't working and people aren't clicking on them or signing up or buying or anything like that, well, it's simply because they don't see the value in what you're offering. so it's your job as the marketer, as the advertiser, to try to show them that value, and the best way to do this isn't by shoving it down their throats, but rather to show them that you understand where they're coming from, you understand their problems and you possibly have a solution they may be interested in. i wish i could remember who told me this quote so i could give them due credit. but one of my favorite sayings is that customers don't buy when they understand. they buy when they feel understood. okay, next i'm gonna give you the secret sauce and those special ingredients that really separates the amateurs from the pros when it comes to creating high converting and profitable facebook ads. but first a real quick message from this video's sponsor, metrocool. over the years, i've had the chance to work with a lot of different companies and software, but metricool has quickly become my number one secret weapon when it comes to creating better and more effective social media marketing campaigns, and i use it every single day. not only does it allow you to take care of everything all in one place, it also integrates seamlessly with facebook and instagram and twitter and tiktok and linkedin and google business and pinterest and youtube and twitch, as well as facebook ads and google ads and tiktok ads and data center. it's also incredibly easy to use and gives you a ton of powerful features for both organic social media and paid media like facebook ads. one of my favorite things about it is how i can watch and monitor my ads performance and get a side-by-side comparison of my ad campaigns on google and facebook, which are two of my biggest ad platforms right now, and i can see how they're doing and compare different metrics against each other, like how many impressions they got, what's my cpm, which is how much it cost me to show these to a thousand people, what's my cpc, or cost per click, my ctr, which is my click-through rate, and even the number of conversions each campaign is delivering. because, again remember, it's not just about getting likes and shares, it's about making money from your social media and your ads. so make sure to check out metricool by clicking the link in the description below this video and when you use the code atom, you can try out any paid plan for 30 days for free, okay, next, the 40 40- 20 rule. the 40 40- 20 rule shows the breakdown of the three main elements that are responsible for your ad success: 40 to your market, 40 to your offer and 20 to your copy. so let me unpack those for you now. 40 of the success of your advertising campaign is going to come down to your market, your understanding of them and your ability to identify and locate them and make sure that you're putting the right message directly in front of them. fortunately, facebook's targeting options are pretty amazing, so the ability to find them and get right in front of them is well easier than ever. as for coming up with the right message, the right hook, the right angle and the right irresistible offer, and how those all fit together, well, that's where you're gonna need to do a little bit of heavy lifting. the next 40 of this equation comes down to your offer. so what are you offering and is it irresistible enough to get them to pay attention? is it relevant enough that they're going to be interested and want to click, want to read more, ultimately want to buy? and the last 20 is your copy and your creative. this is essentially the words that you use, the images, the video- if you're running a video ad, all of the design and the way that you structure things as well as the words that you say. as a general rule, the more competitive your market is, the more persuasive and influential and more heavy-hitting your copy's going to need to be. the 40-40-20 rule is incredibly powerful because, like all things in marketing, it gets to the root of what's really important, which is your customers, their problems and your solutions to those problems. and way too many advertisers get this completely backwards, spending way too much time on fancy words and pretty pictures rather than getting to the core of their audience's pains and how they're able to best serve them. there's even some situations, and with certain target markets, where an ove

How to Create Successful Facebook Video Ads: A 3-Step Formula

- Are you struggling to get your Facebook video ads to work? In today's video, you're gonna learn tikniques that you could put to work for only a dollar a day, and one of the world's leading experts shows us how. Watch right now (dramatik music) For people that are struggling with Facebook ads- and a lot of people are struggling. what do you want to say to them? - Facebook is for maximizing the power of the relationships that you have. So we like to use a three-step funnel, which is awareness, consideration and conversion. In the same way that you would date before you get married, you want to do the same thing with Facebook. All too often, people they're doing a one night stand where they're asking for the conversion right away, and that is going to penalize you because the algorithm notikes that and you get negative feedback. your ad prices go up- all kinds of bad things happen. But if you share your knowledge, if you share gratitude, if you're interviewing other people and uplifting them and showing you as a human in all different facets, People buy from other people. so merely humanizing who you are is actually what causes people to buy. Now the beauty of that funnel from awareness to consideration to conversion- is that aligns with know, like and trust, And that's the same thing as why, how and what. So why is helping people understand what you believe in? Are you a strong Christian? Do you stand up for certain kinds of values- and they don't have to be politikal- Do you believe in your family? Do you believe in having an orderly process? in the way that you organize, You're sharing things that you believe based on stories. I remember you did a live video on Facebook. You did it live every single day and you said, "Hey, I'm just out here, I'm engaging, "I'm just getting the videos out, I'm experimenting". And so people are learning about who you are as Mike Stelzner, And then you're able to sequence that, to share knowledge, And that's called the how, How do you do stuff, How do you run a conference that has 7,000 people? And then the what is when you're able to sell. Then you've earned the right to sell, Sign up for Social Media Marketing World or buy my partikular products or services. So if you move from why, how and what in little snippets that are 15 seconds to one minute, that is just mimicking what already works. If you put that on Facebook, I promise you it works super well. Key is: do things that don't look like they're advertisements. What is an advertisement? Well, it's a direct call to action. It's filmed in landscape, It has words all over it, It is clearly self-promotional. - What I'm hearing you say is that don't make your ad like everybody else's ad, Make it look like a social post almost - Exactly, Facebook is looking at little snippets, little tidbits of information and deciding. well, you know what, if Michael Stelzner resonates with Italian restaurants, then what are you gonna see? more in the newsfeed? More stuff on Italian restaurants. Just like with Amazon, people who buy this also like to buy that. So when you feed those little snippets through video, it gives the algorithm the ability to figure out what piece of content is next and then be able to do the work for you. - For anybody who's really maybe not all-in yet on Facebook ads, do you have a simple strategy that you could suggest they employ so they can kinda get their feet wet and start seeing some wins? - Let me give you something that is super powerful, not that hard to do and something that anybody can do, no matter what kind of business person they are, And that's the 60 second "Why" video. A one minute "Why" video starts with "when I was". When I was 18, I dropped outta high school 'cause I wanted to be a professional athlete. Two: once you tell that story about what happened- some kind of emotion, some kind of drama, some kind of challenge- you say, "And because of that, I believe that" that everyone should have a mentor. I believe that there is a problem with the education system, and the private sector and the education system have to work together to create internships. And then you say: "I am" I am Michael Stelzner, I founded Social Media Examiner. So think about that Anytime you have a story. It could be something simple: When I was at Whole Foods this morning and I ordered a smoothie, I got cut off by this woman who was mean. I was gonna yell at her, but then I realized: you know, everybody's dealing with something, And I believe that we should all be kind because we don't know the burdens that other people are carrying. - How does that simple formula work its way into an ad? Is there something more to it than that, or is that all there is to it? - That is the number one way to get people's attention and to be able to build trust. Think about what people wanna see on social. They don't wanna see an ad. but they wanna be entertained, they wanna be moved, the wanna learn, they wanna be surprised, And the easiest way to get someone's attention is to start with "when I was". So when you tell stories, think about one minute 40 seconds. you're telling that story: 15 seconds for your belief and because of that, "I believe that". five seconds just to say who you are. Most people they're so busy selling they have it backwards. No one cares who you are until you've demonstrated why they should care. People buy because of who you are. - Say, we create these ads and we get people to watch these ads. What's the next step then after that? So you create five, 10,, 15 of these and then you boost them for $1 a day. And this is the thing that most people misunderstand, including a lot of people at Facebook. The beauty of a boost is you can do that for $1 a day for seven days. so you've spent $7 to test one piece of content. We know that 90% on average of the content you put out there will fail. If you put out lots and lots of little one minute videos, your odds of getting a home run becomes much higher. And you're only spending $7 a time If you're testing 10 pieces of content. how much is that costing you? - 70 bucks - $70. - How do we know we got a home run? What are we looking for? - Think about if someone is scrolling through the newsfeed. First you have to stop and get their attention. The average is a third. a third of people will actually stop for three seconds. So I want 50% instead of 1/3.. Then I want another 50% to stay for 10 seconds plus. Then, if I can get them to engage, that sends a really strong signal to the algorithm. And guess what that does to the ad price when you're paying for that traffic - Lowers it. So we get the home run and we know that this one video out of 10 is our home run. Then what do we do? - Then we keep putting money against it. I'm putting $1 a day for seven days, so $7, to test something. So if that works, I'm putting $30 for another 30 days. Then I might put another $100 for another 30 days, But not all at once, gradually. And then guess what happens when you have a winner, You let it continue to run and run and run, as long as you don't exceed the frequency, as long as you don't burn out relative to the size of the audience that you can do that on. - Now, a lot of people right now are listening and they're saying, "Okay, I got this video. "and I understand this". But what's the action that they're taking at the end of the video Help connect those dots? - Ah, that's the beauty. How many times, when you're telling a story to a friend, are you asking for their money? - Never - On Facebook, if you're doing something that doesn't appear to be an ad, then you'd do the same thing, right, Because you wanna be educational. You never wanna be that guy. Do you have a relative that maybe they come to you once or twice a year, and every time it's always for money, and you know that they're that kind of person? - [Mike] Yes - So you don't wanna be seen as that, unless you're in network marketing, When you have a winner t.

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Wes Breaks Down the Best Facebook Ads 👉Steal These Ideas!👈

i'll be completely honest with you. most facebook ads kind of suck right, whether the offer itself isn't compelling, or the image doesn't stand out, or the copy just misses the mark completely. there's a lot that can go wrong, and that is why most businesses that try facebook ads stop pretty quickly, you know they just they throw their hands up saying that these things don't work at all. well, i'm here to tell you they can work. they do work and i've got proof. so in this video, i'm going to share six of my favorite ads that are getting it very right. i'm going to show you why, and that's going to give you some really great ideas about how you can take what they're doing and do it more like them, resulting in stronger, more profitable ads for your business. so let's go over to the computer, okay. so our first ad here. this is a really interesting one, because what i often recommend any business does in order to make your facebook ads profitable is, first, i like to see running some kind of a video ad that's only purpose is to get people's attention, you know, to get the right people's attention and basically repel everybody else. so, generally speaking, this type of ad would come up. people would look at it. uh, if they watch any part of it- you know, as little as 30 seconds, all the way up to you can decide if, if they watch 95 percent of the video, then they get put into a retargeting sequence where they see the next ad, which is, generally speaking, a more traditional, you know ad as we know it. so this partikular ad, i think, is pretty ingenious because it does a few things very right. so, first of all, the look of the video is very striking. it's very in focus, it looks very professional without looking like a company did it. this obviously feels like it's a person, which is great for facebook, but it's super sharp, it's super clear and super clean, right. and then you see the title, which is how to use live video to make more sales. so if you're in the business of, you know, trying to make sales and you're in that video space, that would stand out to you. and then here's the really cool part: he puts this really um, you know, polarizing statement right here: putting out education type videos won't get you more sales. and then he says, over the next five minutes, learn the one type of live video that moves the needle. so basically, this is super intriguing right for the right person. if it doesn't apply to you, if you're, just like you know, a stay-at-home mom or something, this isn't going to appeal to you. but if you're trying to get sales out of videos, it would so great example of a what i would call a trigger video to trigger the next sequence in order to get more people into your funnel. so that's the first ad. let's take a look at the second ad now. this one, i think, is pretty awesome too, because it doesn't even look like an ad right. so a few videos back. i did one all about what we call a um pre-sell artikle. so what that is. it's a page on your site that basically reads like an artikle, but there's a secret message in there because basically it's, it is an artikle, but then it segues nicely into selling, uh, one of your products or your services. so that is what this ad is designed to do. it says how to shop at west elm without paying west elm prices. i don't know about you, but that kind of got me. i thought that was a really interesting title and i actually clicked through to this, not realizing what they were sending me to, which just i'm not going to click through it all on all these, but it's basically it's a capital one artikle. um has an ex. basically it's a chrome extension to find the best prices online, but you wouldn't know that going into it, and that's why i think it's such a great ad. so think of what you could do on your website in terms of that pre-sale artikle that gives them information as well as a little bit of selling content, and then create an image for it and a great title that's going to get people to click over to that, because that is generally a much better way to spend your facebook ad dollars rather than just saying, hey, buy our thing. no, we're giving you information first and then we're kind of educating you along the way on why you even need our service or our product, and then here's how to get it. okay, so let's check out our next ad. so this one? okay, so this one's from amy porterfield and this is basic. this may look a little different to you, and that's because it's a story ad. so either you can always do story ads on instagram, you can also do them on facebook, which i consider to be kind of a hidden gem placement, because not too many people are actually targeting that placement, meaning there's less competition for it and you can usually pay a little bit less. so, okay, so let's tok about why i think this ad is so effective. so, basically, this is an ad trying to sell a lead magnet. okay, it's a free. it's a free master class: how to start and grow an email list without the stress, tik, confusion, dot, dot. we can't see the rest of it and, by the way, none of this is going to show in the ad. we're only seeing this because we're kind of looking behind the scenes here. but so this is the. this is all the ad is. it's a picture of her feels very at home, feels very lifestyle, which is generally great for any kind of a story ad, right. and then this part makes it feel very native to the platform. it feels like it was put in with the tools that instagram gives you to type. so and that's so critikal, right. when you're advertising on facebook or instagram, you generally want to make it feel like it's not an ad. okay, so i think she did a great job here. and then the text: this is exactly what i wish i had when i was building my business 10 years ago. i love that, because most people what they do when they create kind of a story ad for a master class or a lead magnet. they go on video and they tok at a mile a minute trying to tell you everything you need to know about why you need to sign up for this, and that can generally be really overwhelming to people. so this is just a super simple message that's also very intriguing. it has a lot of curiosity built into it. you know, when you read that you start to think: what is what? what is this thing that you wish you had? and i think i'm at least going to investigate to see what that is. so one word of caution here: you never want to do any kind of- um, you know, click baity headlines like that if your landing page is not going to fulfill on that promise because, remember, you know this is a, an ad that you have to pay whenever anybody clicks on on facebook. or you know, if this is an instagram story ad, they'd have to swipe up and you pay for that. so you better be sure that your landing page actually does a good job converting before you use curiosity like this. does that make sense? but i think the image pops. the image looks really great. it's very on brand for her and it feels it's got that right mix of professionalism with feeling very native to instagram or facebook. okay, so this next ad gets a few things very right i want to tok about here. so, um, basically, whenever you're running facebook ads, one of the the best no-brainer ads to run is a testimonial ad as a retargeting play. so basically, someone's been to your website and now they've shown some interest, but now you just have to get them over the hump by, you know, overcoming objections, and one of the best ways to do that is through a testimonial. so, um, this is, i think, a really nice example of that, because um used to be that facebook would penalize any ad that had over 25 of the image um having text on it. so basically, originally they wouldn't even show it. then after a while they would show it but it would cost more, like they would just limit its reach. now they've eliminated that completely. so, not saying to go overboard on it, you still want it to be very image based, but i think this is so nice and clean and i love that they use the five star emoji graphics, because a lot of times when people run a testimonial ad, they forget that part of it and that is such a great shorthand that peo.

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Top Facebook Ad Examples & The Best Ad Formula For Business

you always hear people tok about how much money they made with facebook ads, and maybe they give you somewhat decent instruction on how to do the same, but then you go back to your desk realizing you still don't really know exactly where to start. all you know is that you have not been seeing the same results as these other people. i feel ya, i hear ya and i'm here to help turn that around for you. today, i'm sharing our top seven facebook ad examples and if you stay until the end of the video, i'm giving you a facebook ad formula that you can copy and paste for your own business. [Applause]. what's up everybody. welcome back to the channel. i'm brandi with life marketing, the digital marketing agency with a mission to help small businesses grow. before we get into today's video, please go ahead and like this video for me, subscribe to the channel and hit the notification bell so that you don't miss out on any of the digital marketing videos we put out every single week. all right, so jumping straight in with facebook ad example number one: just rip it. just rip it. as a client of ours that offers equity shares, cards or packs of various unopened sealed vintage hobby packs, every card you buy in the randomized packs gives you the right to own a random spot in the pack before they rip it open, giving their audience an exclusive chance to pull a hall of famer and gem mint conditions which could be worth thousands of dollars. so essentially, they sell tikets to their live event on their website. in one asset, they spent over fifty nine thousand dollars and made over four hundred and fifty nine thousand dollars back from facebook ads. in another, they spent over twenty nine thousand dollars and made over a hundred and sixty six thousand dollars back. and these are not even their best performing ad sets. they spent less and solve bigger returns with their retargeting ad sets, but that's to be expected- with a warmer audience. so that's why i'm trying to be fair by looking at the ads delivered to their cold audiences. these were their top two performing ads. so let's break down the different components of these ads. so first let's start with creative. they're both videos. specifically, these are both clips from their live stream events where something really exciting happens and somebody finds a super rare card. this isn't a big surprise to me that these were the top two performers, because i think most of us could agree that videos have pulled ahead as the preferred media type on social media. one study found that as much as 83 of marketers say video helped them generate leads, and another found that 74 percent of marketers said videos have a better return on investment than statik imagery, which is exactly what we found with this ad campaign. now let's look at the copy. for some people looking at this, the copy may be a little confusing, but it makes perfect sense to the right audience. plus, in this case, we let the video do most of the influencing. but essentially, the copy describes the highlight of the video and then gives them a call to action, or cta, to reserve their spot at a future show. as far as the headline text and the don't miss out verbage, you can see that they're using urgency and fear of loss from fuji and just as some bonus info. if you don't know what fuji is, it's a sales acronym that stands for fear of loss, urgency, greed factor and indifference. all of those ingredients combined usually help you make an effective sales campaign. but anyway, let's look at the cta button that they used here, which is to shop now again giving people clear directions on where to buy tikets to these live streams. so in this case, the video seemed to be the key ingredient leading to the huge wave in sales. all right, moving on to example number two, allura advocacy. this client received 5006 purchases, for over 250 000 in sales, from our facebook and instagram ads, and they sell supplements for women. now again, retargeting played a big part in that, but, as you can see, we a b split tested many different cold ad sets as well to help them consistently find new customers at an affordable cost. some of the top performing ads from those ad sets were these three here, which consisted of testimonial reviews. so let's break these ads down, starting with the copy. this time, the first copy is a review from a doctor, so we're sharing a professional's endorsement here, and that's important because, prior to creating these copies, we sat down and jotted down all the objections someone might have to using this product, and when it comes to something you consume or take for your health, legitimacy is a big factor, so we're tackling that up front by quoting two credible doctors who openly support this product, saying that they give it to their patients. the other important part of the copy to note here is the headline. we're using a statistik that addresses the target audience of women as well as the goal they are trying to achieve, which, in this case, is to experience fewer utis. the other two ads are testimonials from customers expressing their love for the product and how it totally changed their lives, one of which mentions that a doctor is the one who referred her to allura, again giving further validation of the product. the reason we wanted to put some of their good reviews to use in these ads is because 63 of consumers indicate that they are more likely to purchase from a site if it has product ratings and reviews. there was even one study that found displaying reviews for higher priced products can increase conversions by 380 percent- 380 percent. i feel like i can make a whole other video on the importance of reviews because of the level of trust it builds with your audience and what that does for them and their purchasing process, etc. in fact, comment: yes if that is a video that you'd like to see from us, but in the meantime, let's move on to the ad creative now. transparently, we were working with very strict branding guidelines from them, so we used images from their approved list with some light product placement. not as exciting as the video ad we saw in example one, but i think in this case the testimonials really make up for it. i mean clearly. but lastly, let's look at the cta button. there isn't one in some cases. we have tested out not having a cta button on facebook ads because it makes it look less like an advertisement and more like a regular post being shared in their feed. we saw that increase conversion rates in some cases. so a b split: test a button versus no button in your ads and come back and let me know which performs better for you in the comments. alright, moving on to example number three, egyptian magic. egyptian magic is a 100 natural multi-purpose skin cream used to moisturize, heal burns, treat cuts and scrapes and provide eczema relief, among many other things. you may have heard of it before because a lot of celebrities use it and endorse it, which is exactly what we highlighted in their facebook ads. so let's get into the breakdown of their ads. we generated over ten thousand dollars for them, with over 281 purchases, and again, we targeted varying cold ad sets as well as retargeting ad sets. these were the top performing ads. so let's start with the ad creative. we used this video of celebrity kate hudson on andy cohen's show on bravo, where she swears by egyptian magic. well, andy, yes, uh, egyptian magic? all right, this sort of marries a lot of the strategies we've toked about so far. right, we're using video, which we know drives higher conversion rates, mixed with testimonial, which helps build trust and credibility in your brand. all right. next, let's go over example number four, f45 training. we generated 93 leads for them at 16.13 per lead in just 30 days. i wanted to go over them next because, unlike the examples we've covered so far, this client does not sell products online. this is a local gym and training facility and they came to us because they wanted more people to sign up for their monthly membership. so we a b split tested different audiences that lived around th.

How To Write Facebook Ad Copy (With Examples & Notes)

Today I'm sharing my five-step framework for writing Facebook ads to get more clicks, generate more leads and stop scrollers dead in their tracks. Keep watching (upbeat music) If you wanna generate more leads, build more brand awareness and get more customers in your online business. what is the number one thing you need most? If you guessed traffic, you are right. And how does one get said traffic, you ask. Well, there are three general sources of traffic. The first is organic traffic, So this is the kind of traffic you get through SEO, word of mouth and content marketing efforts like social media. The second is referral traffic. Now, this is when someone else promotes your business through affiliate marketing or endorsements. And the third is paid traffic, So this is when brands and businesses spend money on advertising campaigns like, say, purchasing Facebook ads or banner ad placements on other high traffic sites. And that is the focus of today's video: writing ads that stand out, get more clicks and create long-term leads and customers. But the thing is, crafting a good ad is easier said than done. Did you know- this is crazy- that the average person is bombarded with 1700 ads every single month? 1700. And that is just on the internet. So, unless you're using some sort of ad blocking software. you are seeing ads constantly. But think about it for a second: in the last month, how many ads do you actually remember seeing? It definitely wasn't 1700, was it? I don't know, was it? Here's the thing: You only actually register a teeny-tiny percentage of the ads you see. The rest of them were immediately rendered as unimportant by your subconscious mind and basically ignored. I mean, how often do you see a popup ad or a banner ad or a Facebook ad, and you just scroll right on by it without giving it a second thought? Yeah, your brain has essentially been conditioned to filter out all this excess noise, and it is for good reason. Could you imagine if we actually processed every single piece of information we saw on the internet, Which begs the question if ads are one of the most important parts of a marketing funnel- which they definitely are- but only a tiny fraction of ads are actually being seen, read and engaged with. how in the world is one supposed to run a successful ad campaign? Well, let me tell you, I have seen good ads and I have seen bad ads, and knowing how to write a good ad is, of course, incredibly important, says the copywriter. So in this video, I'm gonna share the five-step framework that all good Facebook ads have in common, and make sure to stik to the end of this video to catch my next video on the "Five Cs of Great Ad Writing". Hey guys, what's up? It's Alex. Welcome to my channel. If you are new to the crew, hello welcome. I am so glad you're here. I put out a new copywriting and marketing tutorial every single week, so if you're a copywriter, marketer, freelancer or business owner looking to scale your business with words that work, you know what to do. go and hit that subscribe button below and don't forget to ring that bell to be notified when my next video goes live. But now, in today's video, I'm gonna teach you my proven five-step framework for writing ads that capture attention, stop scrolls and generate clicks, And I'll even walk you through what these components actually look like using real-life Facebook ads that I have found in my feed, because, let's be honest, most of us are visual learners and learn better by actually seeing this stuff in action. Right, Give me a thumbs up below if you love, love, love examples and let's dive right in. So we will start off with the most important part of really any copy you write, and that is number one: the hook. So your ad is often the very first touch point that a new lead has with your brand, product or service. So it really goes without saying that you want your ad to cut through that subconscious mind filter that I toked about earlier, grab attention and make a lasting first impression. And yes, you do this with a powerful hook. So the hook, or the big idea, is the single most important part of any copy you write. but, unlike most pieces of copy, where your hook is part of the headline, because it is the very first thing people read, When it comes to writing Facebook ads, the headline, or what's often called the ad title, is actually way down at the bottom of the ad, below the ad image or video, Which means by the time your prospect actually sees your ad title, they are already scrolling past it. So when writing Facebook ads, your hook needs to be the first sentence of your ad text, which is what your readers see first at the top of the ad, And you have exactly 125 characters to grab attention and pique curiosity before your text will be cut off with that "Read more" link. So in Facebook ad land, these 125 characters are everything And they're the part of your ad that you should dedicate the most amount of your creative energy to Remember. the goal here is to grab attention, generate curiosity and hook your prospect into reading more. So let's take a look at this example from Mindvalley. They immediately grab your attention with the very first line that says: "Where 90% of your distractions really come from- hint, it is not Netflix or notifications". Oh my gosh, what is it? YouTube maybe? No. This is great because it opens a loop and makes you wanna keep reading to find out what actually is causing all of your distractions. So in a sales page or a landing page, this would make for a really great headline. So now let's move on to the next very important part of your ad. Number two: the ad body copy. So this is essentially the rest of your ad text or your ad caption. Now the goal of your ad body copy is to present a solution to a problem, create empathy and connection and open another loop to make your reader want to click and learn more. Now here is a very, very important pro tip: Every single step of your ad and subsequent marketing funnel needs to open a loop to get your prospect to then take another action. So think of those first 125 characters of your ad, sort of like an email subject line, whereas your ad body copy is like the email copy itself, which should then entike someone to click the link or call to action inside. Now, in terms of the length, the section is gonna vary a lot depending on the level of your customer's awareness and the type of ad that it is. Now, if you aren't already familiar with Eugene Schwartz's "Five Levels of Customer Awareness", do yourself a favor and grab yourself a copy of "Breakthrough Advertising". but let me do a quick recap for you. So the first level is the totally unaware audience, and this audience has no idea that they even have a problem worth solving. The second level is a problem-aware audience, and they are aware of the problem but they don't know of a solution that exists. And then you have a solution-aware audience, which knows the problem they have and the results they want, but they're out there actively seeking solutions. And next you have the product-aware audience, which is familiar with your product and your brand and its features, but they just aren't quite sure if it's right for them. And then, lastly, you have a very aware audience, and they know what they want and they are ready to buy. So, typically, the more aware your audience is, the shorter your ad can be, because less education and indoctrination is needed. So let's take a look at a few ad examples, one for each level of customer awareness. Alright, first up is your totally unaware audience. So at this level of customer awareness, your copy must educate first and offer a healthy amount of explanation, story and evidence. So here's a great example from Numerologistcom. You can see in their ad here. they've included a story at the beginning of their ad to hook the reader in and generate crazy interesting curiosity. They then move into a bit of education around numerology, which isn'.

Best Facebook Ad Examples (Copy and Make Money Now)

- All right, here we go: How to Create Good Facebook Ads, Modeling the Biggest Brands in the World, With Some Epic Fails. Today, I'm gonna be showing you the secret to how I spent millions of dollars in Facebook ads and gotten back returns. that is absolutely insane, and I'm gonna be showing you proof to why you do not have to be original and why you don't want to be original in order to make and create profitable Facebook ads. - CEO of Smobble. - Peng Joon is here. - It's Peng Joon everybody. (upbeat music). - I want you to set your expectations high, because I will massively exceed them. (mouse clicking). (computer whooshing). (computer suctioning). The way to start off this training here today is: I wanna start off this question okay. So right now you have two options with Facebook ads. You could number one, go along with the flow, the crowd and what everybody else is doing, or you could pave your own way and take full responsibility for the outcome and use the road less traveled. Now, in most cases, you might think that the right answer is to utilize and go with the road less traveled. but what if I told you that you wanna have a mixture of both? You wanna have originality but, at the same time, model something that is proven. Today I am gonna be sharing with you whether should you follow the Facebook ad examples by other brands or should you come up with your own best practike? And to best answer that question, I'm going to quote Bruce Lee over here and where he says: "Absorb what is useful, "Reject what is useless and add what "is specifically your own". And I think that, when it comes to Facebook ads, this is exactly what I've done. One of the things that I've done in pretty much the last, close to the last decade, last few years running Facebook ads, is that I became good at Facebook ads not by reading books on running Facebook ads, but rather just watching and modeling the people and the companies that's actually crushing it: absorbing what is useful, rejecting what is useless and adding my own spice, my own variation, to make it original. And that is what today is all about. In other words, the question is: how do you go about creating good Facebook ads? You create good Facebook ads by looking examples. that is proven and modeling these different angles. So we're gonna look at many different big brands and you will see why some of them's really good, Some of them's absolutely horrible, and you're gonna see my take on exactly what are the different things that you can model. So let's begin with the first one: Nike. Everybody knows this brand and when you look at Nike, this is an example of a carousel ad ran by Nike, and if you take a look at this example over here, you will see that the choice of image that they are utilizing over here is a high contrast When it comes to ads. why would a person stop that scroll when they are utilizing this? It is because if you can stop the scroll with something that is high contrast or, in fact, the other end of the spectrum, which is grayscale, you will be able to stop them in their tracks and have them give you their attention. So if you take a look at Nike's post, you can see it's absolutely colorful, and because it's colorful for this example over here, it will actually stop people from scrolling, which is what you wanna do, so that they read your headline. So key takeaway: use contrasting color combinations or, at the same time, create carousel ads, which is what it's like over here, in order to create the contrast. Carousel ads are great if you have something that's e-commerce in nature, to show people the different highlights that your products have to offer. Okay, so that's number one. Next example is Shopify. Let's take a look at what it is that they are doing In this example over here asks personal questions, And one of the things you might notike from a lot of my ads is my ads constantly ask a lot of personal question that really drills down to my target audience. So, for example, Shopify over here is helping someone shape that their life is strong and they use it as a selling point. What kind of person will you say you are to the world? Asking questions in ads is a great way to get your ideal customer to raise their hand and say, "Hey, that's me, "That's something I wanna be able to do". A great way to start off an ad, to get your target audience to identify themselves and remind them of what is actually possible. In other words, you'll notike that this ad over here. it uses the word Sign Up rather than Learn More, which is a very common call to action. Sometimes you might want to experiment with the Sign Up button as the call to action If you want more serious people to actually take action Now. Learn More- don't get me wrong- will get you more clicks, but Sign Up will get you more conversions. So it really depends what it is that you want. Next, one number three, this would be Windows and how they they were marketing the Surface Book, and you'll notike what they're really doing here is they are comparing themselves to competitors. This is a third angle. I have personally never used this angle because of the space that I'm in, but this is kind of like how Apple competed, you know, back like a decade ago when before Apple was the clear market leader. yet they will love these Apple versus PC ads right Now. comparing yourself to competitors is great only when you're comparing yourself to the market leader. These type of ads will not work going down comparing yourself to someone worse off than you, and that is why you'll notike that the whole Apple versus PC ads were rampant 10 years ago, before Apple were the clear market leaders, but once that they were the clear market leaders, they stopped running those ads and that's why now you can see Microsoft, who's the underdog right now, are running these ads to compare themselves to the market leader. And this next angle is great if there is a clear market leader and you want to be able to contrast and compare yourself to that market leader, like what Microsoft is doing over here comparing themselves to the MacBook, saying that they've got two million more pixels than the MacBook Pro 13,. okay, so the key takeaway is: you can outshine your competitors, but do it only if you are competing with somebody above you and not below you. That brings us. the next example is ads from Ad Espresso. I personally use this tool a lot. I've stopped using them a couple of years ago because there were big improvements to Facebook in-house ad tools. but one of the things that Ad Espresso did was they ran this explainer video ad- and you will see that I've used explainer video ads multiple times as well- and this could be the next angle to kind of show your audience to what is the result you generate in a more fun and engaging manner. So this is where there are a lot of many services out there that can take what it is that you do, put it in a storyboard and either showcase what it is that you do in the form of a like a doodle video, where it's kind of hand-drawn, or in an explainer video like this to show people the result that you generate. So, explainer video ads: could this be another angle that you could be utilizing so that you could replace boring images with videos that show people what it is that you actually do. You could keep the videos short so that you could make it compatible with Instagram if it's under a minute, and always make sure you add captions if you do so, because 50% of people watch videos on Facebook with no sound on. So as I'm going through this- okay, as I'm going through these different examples, I want you to start again. remember that Bruce Lee quote: "Take what is applicable to you, "Reject what is useless". I do not expect you to be able to use all 25-plus different examples. I'm asking you think of which different angles resonate with you most. I am not using all these angles. My team utilize some of these angles and we