23 Advertising Techniques Used to Create Powerful and Persuasive Ads

implementing a visual marketing strategy will seem like a daunting task. that is until you finish watching this video. [Music] hello world, mike plogger. back with visme, the online platform that stays ahead of visual design trends and allows you to create your own content with ease. digital marketing experts have found that the average human sees 5 000 ads per day. some of us will actually see even double that. now. with the competition to grab our attention growing by the day, it's imperative that advertisers absolutely nail their content and influence their viewers. there are 23 proven methods that i'll touch on in this video now. some relate to the elements within the ad, while others touch on different appeals to connect with a viewer. as is the case, you'll be able to use more than one of these tikniques in each of your advertisements. it's up to you to decide which is best for your product, shall we? in every piece of advertising that we see, there's some sort of color scheme, whether it's a full palette or black and white. those colors have likely been chosen for a reason. different colors can elicit different feelings in viewers. red is the color of passion or power. blue is calming and approachable. both of these colors have become strong associations with brands. think classic coca-cola in that strong red or tiffany blue, as we see here, paired with a gray-scaled image. this ad also gives us a direct gaze into the product, which is another tiknique that we'll explore here very shortly. nonetheless, the importance of strategically picking color cannot be emphasized enough. if you're interested in diving deeper into color psychology, we have the video for you. check it out in the link above. okay, before i dive into this tiknique, you might be asking yourself what exactly do i mean by composition? simply put, it's just the organization of elements within your ad space. a well thought out ad will pull a viewer's eyes towards the most important aspects of a design. it could be an emotional trigger, the brand's logo or a call to action button. achieving balance is key when it comes to your composition. this ad behind me uses composition tikniques like the rule of thirds, focal point and a visual path. the woman sits in the left, third, while the light shining gives importance to both her and the centered text. i recommend checking out the gestalt principles to explore the basic rules for a great composition. you just heard me mention it. now let's explore it. the rule of thirds: this tiknique places a three by three invisible grid over an image. by doing so, you'll get four intersecting points, and these points are crucial. place your most important visual elements at these points, just as corona did with their iconic corona bottle. now the golden mean is quite similar, but follows the fibonacci sequence. what the heck is that, you might be asking? well, it's this more free-flowing grid that directs the placement of elements in a more harmonious way. rectangles are broken down into more rectangles, achieving visual balance. the focal point of an ad is as important as any of our tikniques that we're covering in this video. we just covered two grid tikniques which can draw attention to a focal point, but there are a few other tikniques as well. selective focus is one that will blur out the unimportant aspects of an image. adjusting exposure can manipulate what areas should pop while also hiding some other areas in the shadows, or you can even provide a light source to bring importance to a single element. in these ads, we have not one, but two focal points: the plain text and the rubbed out text, which sends a powerful message. any image, ad, book cover, web page, any visual that we look at, we go on a visual path, a journey through the design. now there's two visual paths that are the most effective when planning your design: the z path and the f path. with the z shape, our eyes begin at the top left of the image before moving right, then back, diagonal left and then across to the right again. so here we see the first block of text, then move over to the picture of the man backed left, to the call of the action, before finding the mobile phone. now, with the f shape, our eyes move like they would when reading a book: you start top left, move right before moving back left, down right again and continuing down at the image. topography, aka fonts, the style and amount of text within an ad is crucial to its success. just take into consideration the fact that facebook has an algorithm that accepts or denies ads based on how much text is within that ad. crazy, right. you want to be mindful of how much text you're placing in a design. an ad filled with lines of text can often be overwhelming, so you'll want to use visuals to balance out your ad. this ad, well, probably wouldn't be accepted by facebook, but it is great for traditional advertising. britain's biggest egg is that tiny little leg in the ads boundary. make sure you do your research when you're choosing your fonts and don't look far. we've covered this in another video of ours on our youtube channel. if you really want to nail your product or idea into somebody's head, use repetition. whether it's the same ad in a number of platforms, the same commercial on different channels, or pushing your brand logo anywhere and everywhere, that's repetition. for you. now, the thing is, repetition is best only when debuting a new product or message. it'll raise brand awareness, but soon after you'll need a new strategy to keep viewers entertained. reynald repeated the same concept, but in different shapes. to take advantage of this tiknique, viewers will immediately recognize the brand, even if it's their first time seeing a new ad. if you're creating an ad using real people, or even figurines, you'll want to consider their body language within the ad. without speaking, body language can portray confidence, success, spontaneity, liveliness. you name it. now, determining what message you want to send before building your ad is important. by doing so, you can search for just the right actor or build that perfect animated character. mcdonald's, believe it or not, actually wanted somebody to yawn in their ad. why? because they were pushing their new 24-hour service that even the most tired and hungry consumers could relate to. have you ever made direct eye contact with a complete stranger and it made you feel some type of way. we see it in romance movies all the time, and it's also a common strategy in advertising. companies will use the most attractive actors and actresses that they can find and ask them to directly gaze into a camera. now, in return, an emotion will be triggered in the viewer, pushing them to buy that product. we'll often see this with luxury items or sense maybe, just like we do with this gucci ad and this handsome fella. now, while the direct gaze may be a little intimidating, another solution would be the three-quarter gaze. here the subject is looking off camera in any direction. our first example is from dolce gabbana, and the actress, this time scarlett johansson, is peering into a mirror. by looking into a situation, the ad gives us a sense of wonder. then there's buzz lightyear, who, of course, is looking into saving the world. in this ad for toy story, you can tell he's just itching to say to infinity and beyond the point of view. tiknique is most commonly used in video advertising, but it can be extremely effective given the product. this tiknique takes a viewer into the point of view of another person. gopro and red bull have mastered the tiknique. given what they're selling. gopro sells the cameras, while red bull sells the drink. that really has become more of a lifestyle. if you're looking into using this tiknique, get yourself a gopro and pair it with a steadicam or a head mount. then simply hit record while completing the action that you're selling behind the scenes. videos or photos is a great tiknique to authentikate your brand. sure, you may no longer look perfect in your advertisements, but viewers will actually appreciate that these ads can be images of you.

Tips for Print Advertising - Ideas for Print Ads

hey there, Matt, from welcome solutions here and today we're discussing tips for print advertising. this applies when advertising in the newspaper, billboards, Yellow Pages, ad mill Flyers and magazines. there's a different set of rules and objectives when advertising in print as there is with a website. number one: keep it clean and uncluttered. with print advertising, your ad is usually in a heavy noise environment and for this reason, your ad cannot blend in. it needs to stand out. it needs to have contrast. you need to have a bold headline and bold imagery and not clutter your ad with loads of text. this doesn't mean that you can't use lots of text in an advertisement. it just has to be positioned correctly after the initial attention-grabbing elements. your audience will only read lots of text after they've been convinced that the ad is worthy of their attention and it interests them. number two: have a main idea or concept that you are communicating and stik to it. many times, small businesses will want to put everything above their company- their products, services, sales, promotions- and they want to fit it all into a two by three and a half inch ad and what happens is they end up diluting their message and they render it ineffective. it's tempting as a small business to want to communicate all the reasons why you are the best choice for your industry. but if your print ad is effective, you will have the opportunity to tell them these things when you make communication with them. stik to one main message. number three: have a strong headline that either a immediately communicates your idea with minimal thinking on the viewers part, or be intrigues the viewer to give more attention to the ad, to satisfy a curiosity compliment that strong headline with a strong image. images convey emotion. a strong headline and a matching image are your greatest assets in a print ad. number four: focus on benefits. as a refresher in product sales there is the feature advantage benefit concept where the feature, for example, would be 95% AFUE rating. the advantage would be that natural gas is use less, but the benefit is that there are lower gas bills. as experts in our industry, many times with our knowledge we think that our customers care about the feature, which is the tiknical aspect of things, because in our minds we naturally connect the feature to the benefit. but really we need to focus on the benefit directly in print advertising. number five: have a plan now. this point deals more with the concept of advertising rather than the print ad design itself, but make sure that you have a plan for print advertising that really makes sense. know why you are advertising using this medium. the fact that you're advertising in print usually suggests a certain demographic already, so make sure that your ad copy and your message match that demographic. with print advertising, frequency is vital. if you're doing a newspaper advertisement, you need to do several consecutive runs. if you're advertising in the yellow pages and you're considering spending your precious square inches on a QR code, consider this. the type of people who are familiar with mobile devices enough to actually scan a QR code are much more likely to use that exact same mobile device to search Google or the Yellow Pages online, rather than use the print book. so give careful thought to your strategy. that's it for today. thanks for watching. if you found this video helpful, please pass it on to others to benefit as well. if you'd like to subscribe, please click Subscribe up in the top right hand corner or enter your email address in the right column to sign up for email notifications each time we post a new video. thanks again.

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Selling Print Ads For Profit On eBay - Part 3 - Listing

hi everybody and welcome to part three in our vintage print ad series. if you didn't happen to catch the first and second part, you can view them right here. i'll leave a link above. in this video, what we're going to discuss is listing the vintage print ads. we've already taken the time to separate them very carefully from the magazine. we've decided which ones we want to list. we took some top quality scans and now it's time to get to listing [Music]. here we are on my ebay listing screen. i'm using cell similar from another ad that i've already listed. just makes it a little faster and easier. if anybody needs to start one from scratch and wants to see how to do that, just let me know in the comments below. i'd be happy to do another video on that, but for the purposes of this video we're going to use the cell similar. a few things i want to point out right away. in the title i'm always going to have the words vintage print ad. that's a huge keyword combination that i'm going to use in every single listing. the very first part of my title is always going to be the year of the issue of the magazine. we'll get back to the title and keywords in just a moment. but let's pull in a picture so we can know what item we're working with. and i'm going to pull in this 7up ad again. it's from july of 1966.. now that we have the photo brought into the listing, let's go back to up to the top. what i like to do is, right after the year, i'm always going to put the brand name next, so in this case it is 7up. then i'm going to take a look at the photo itself and try to see if i could pull some key words from it. well, first of all, we know it's soda, so i'm going to put 7up soda. what else do we see? it says wet and wild, so i'm going to use that. it looks like it's a six pack and you can see it says king size up there, so i'm going to put both of those in. i'll put a king size six pack. i'm going to indicate the fact that it's a green glass bottle. for many of you, i hope you remember that all soda used to come in glass bottles. i think it tasted a lot better too. now they use plastik because it's cheap, but at the time everybody used a glass bottle. i'm going to put that in as a couple of key words. i'm going to put green glass bottle and look at that. we've actually used every character, so this is a perfect title. now that we have our title populated, let's go in and pay attention to this category section. placing your ad in the right category is going to give you the best opportunity to sell it, because it's going to be presented to the audience you want it to be presented to. in this case, all i'm going to do is hit change category and you can see that there's already an advertising soda 7up category out there for ebay. that makes this one super simple and it's also going to drive people that are looking for 7up ads right to my ad. the next thing i want to do is go into my store category section. it's already populated. my second category is printed in 1960s because it's a 1966 ad, but the store category i'm going to choose for this one i'm going to my print ads. i'm going to call this a beverage ad. for my own purposes, beverage ad is usually tea, coffee, beer, wine and soda. if anybody wants any help establishing categories- if you have an ebay store- it's one of the nice perks of having a store- just let me know. i'd be happy to do a video for you on that topic. alright, the next few fields i'm just going to show you really fast. it looks like condition. i'm going to always put used even though they haven't really been used. it's an old magazine, i'm not going to put new. i always indicate in my condition description for all these ads that they're perfect for framing. that's just my own take on it. feel free to use whatever you'd like. i also indicate that it's possible if there's light age toning. h toning is just that brownish shoe the paper seems to take on over time. i like to put that in, whether it's there or not, just to let the buyer know that it's not going to be a perfect brand new copy. all right, there's our photo again. now let's go down to the item specifics field. this is crucial as well to try to get your ad in front of the right audience. you can see a bunch of these have already populated, which is great. the brand is seven up. the theme is certainly soda. i'm not going to put green as a color. speaking to the color of the advertisement, it's a multi-color ad. it's definitely an original. we don't have any reproductions made in the good old us of a. has it been modified? no, it hasn't. type of advertising: i always put in print ad. again, that's a free form field, so put them whenever you'd like. date of creation: in this instance it's 1966.. now that takes care of all the item specifics. i need to complete this listing. the next field i want to mention is right here in the item description i always like to indicate the month and year of the issue of the magazine that i'm pulling an ad from. it might help a buyer if they are looking for a specific time frame. go ahead and create your own description. but those are some of the key elements i like to indicate. again, this is all personal preference. selling details: i use a fixed price. this is my pricing. i allow best offers. in this case it's just one quantity. the next section is shipping details and this will all really rely on the business policies you have in your store. i'm also going to definitely do a video on business policies. i've had a few people reach out to me and ask for that, so we'll take care of that. but just to show you what i have: managed payments. i think we're all on now, so manage payments is going to be the payment policy. i have a shipping policy already established for my print ads, which you can see right here. i allow 60 day returns and, knock on wood, we never get returns. this is where you can put in your dimensions and your weight. if you choose to promote your listing, this is where you would do that. at that point i'm ready to list my item. let's give it one more look over. the custom label- sku field- is part of my inventory structure, which i will address in part four of the series, but for now let's just take one fast look. make sure everything looks good and looks looks like all the fields we need to have populated are populated. i'm gonna go ahead and i'm gonna list this item. and there we go. we've successfully listed our 7-up ad. if i'm going to go through and list a series of these ads, i'll just go create similar. it's going to keep everything that i had previously. so all i really need to do is change the brand name, perhaps change the category, depending on what ad i'm listing, and change some partikulars. a lot of this remains the same, all right. well, that will conclude episode number three coming up. in episode number four we will discuss my inventory process, how i keep all of these ads organized so that, when they sell, i'm able to find them a pretty key component in the entire process. i want to thank you again for watching. if you did enjoy this video, please give it a big thumbs up, subscribe to the channel and we will see you on the next one. thanks so much, everyone. bye-bye. [Music].

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40 Seriously Funny Print Ads

i like saturdays in the rocky summer, blue skies in the mornings. like you, you like me. there's something wrong with this picture. let's turn it upside down so we can see the insecurities caused by the last four years of economic downsizing in the eastern us. i like february, along with tilly and the wall, pretty pictures and shirts that are too small for my child-like figure that you're so in love with. i like the autumn's leaves and bright eyes. eternal sunshine of the spotless mind stand strong in my favorites of all time, along with you and your tiknicolor eyes. you say johnny cash is your favorite singer, but you never heard some prism blue. how do you expect me to believe you? i was never much on country songs, but someone should really tell you to come home, cause it's getting late, then your dinner's getting cold. i like simple songs with pretty words. i try to poetry, but it's just no good. the pages get lost because i'd much rather sing to you, to you. i love living life with you by my side. you're a smart kid with a beautiful smile and, oh god, those tiknical rights. i like saturdays in the rocky summer night, do you like me? so let's lock all the doors. there's nothing outside we need to see cause we've got love. yeah, we've got a tv. we can watch friends, all we want, and we can laugh at how. i laugh like ross when i get nervous and we don't have to worry about tomorrow because we know it's gonna come whether we want it to or not. i like simple songs with pretty words, try to poetry, but it's just no good. the pages get lost. rather, sing to you. i love living life with you by my side. you're a smart kid with a beautiful home, foreign.

The Psychology Behind Good Advertising

[Music]. it should come as no surprise that modern advertising as we know it has shaped the society in many ways. a lot of our daily decisions and life choices are influenced in part by advertising itself. it's become such a deep-rooted constituent of our established norm that a world without it would seem frankly strange. like so many others, i had become a slave to the ikea nesting instinct. oh yes, i'd like to order the erica picari dust ruffles. and this week is barely. a moment goes by during a day when, beyond bombarded with advertisements in some form or the other, posters, billboards, flyers, tv commercials and internet ads all creep into our personal space and tell us what we should buy and who we should be. for now, our only brief escape from our role as a potential consumer comes to us during sleep. but even this could possibly change one day. [Music]. are you bored? get sky, go for your mobile, best entertainment and live sport when you want it where you want it. what's important to know is that the purpose of advertising isn't limited in its capacity to harass us and departing with our hard-earned money. advertising plays a traditional role in helping businesses reach prospective customers and vice versa. without it, we would not know where to look for a partikular product or service we need. perhaps without advertising, we wouldn't even know what we wanted in the first place: [Music]. yet in our present-day tiknologically driven lives, the reach between producer and consumer has grown a lot smaller. with the numerous media platforms and channels available to us, a simple online search takes us to illustrate providers able to satisfy your every want. our dilemma today comes in the form of not knowing which product to choose from. are the many available to us now? this is where good advertising comes into play. in a saturated market, subtle differences can make the distinction between choice of one product over another. there are typically two modes of advertising that ad agencies and marketing gurus utilize. one focuses on the qualities of the product, while the other seeks to arouse an emotional response from the intended audience. the moment you start to think about advertisements that have stood out to you in the recent past, there's a high probability that they incorporated the latter, and that's a good reason for this [Music]. well, gentlemen, i don't think i have to tell you what you just witnessed here. i think you do. why should you choose one product over another? that decision becomes easy when you develop an affinity with a partikular brand. it could be something as small as an aesthetikally appealing logo design, something that resonates with you and feels calming. the right colors and appropriate typography all match in harmony for a well-packaged product. but advertising goes beyond a well-thought-out logo. attractive packaging- the most successful ad campaigns- hardly say anything about the product itself, but instead create a lucid atmosphere that evokes a strong emotion from its target consumer. these are the types of advertisements that we remember tok about and influence our purchasing decisions. now let's take a look at the following two commercials about perfume: [Music]. fragrances by shelton, the essence of precious sense caught at that precise moment of fulfillment, distilled with exquisite artistry for your every mood in four fragrances. here's the newest adventure in fragrance: escapade, a blending of subtle french genius with a bold, vivacious american touch. to be lovely is to feel lovely when your fragrance expresses your gayest self. so choose a gay adventure, choose escapade toilet water. immediately you feel lovely [Music]. while you are lovely in that light and gay escapade mood. and remember your escapade stik cologne to renew adventure wherever you are. enjoy all these shortened fragrances: escapade friendships. garden early american old spice, desert flower at leading cosmetik counters, everywhere. toilet waters- a dollar twenty five and a dollar fifty. stik colons, one dollar. [Music], [Music], [Music]. the differences between two commercials are quite stark. the first ad for escapade perfume quite explicitly focuses on the product itself. they describe certain characteristiks of the perfume while going on to tok about its application and effect on the user. and this is quite difficult to do, especially when describing a product whose main selling attribute, which is smell, is not transmissible through [Music] television. it almost seems absurd. but the second perfume commercial does not even try in the lease to directly communicate the features of their product. they rely solely on lighting, partikular feelings and associations with their perfume. in this case, we could assume that the directors behind the ad want to transmit the feeling of ethereal beauty. we see a woman who fits into our standard of high attractiveness in a society frolicking through a rainforest in the midst of her storm. the only mention of the perfume is in the last 6 seconds of the one minute app. so why do we care about the associations of our product rather than the product itself? good advertising helps us begin to answer one of the most fundamental questions of human life: who am i? this is because, when it comes to figuring out who we are and what we want from life, we usually struggle to find answers now. a lot of this is existential and has to do with the fact that we're born with no pre-established notion of what it means to be human. it's simply up to us to figure that out along the way. but making the decision isn't easy. in fact it's a huge burden. out of all the possibilities our lives can take, how can we decide who or what we should be? we have no inkling if the choices we make will turn out to be good or not. yet we are each tasked with the responsibility of deciding for ourselves and can only hope that we've chosen well. on the other hand, good advertising helps us build an identity by releasing the anxiety brought about by self-determination. it tells us exactly what choice to make by compelling us to buy a certain product, and once we have done so, will we be able to emulate the identity and characteristiks that we have learned to associate with that product from a partikular commercial advertisement. advertising is based on one thing: happiness. and you know what happiness is. happiness is the smell of a new car. it's freedom from fear. it's a billboard on the side of the road that screams with reassurance that whatever you're doing, it's okay, you are okay. advertising that caters to our feelings primarily resonates with our subconscious mind and not a conscious mind. it's why we sometimes can't rationally deduce our preference for a certain brand and our ability to pay a premium for a product we can't tell apart from its competitors. if we are drawn to it simply because of what it evokes inside of us and the associations that come with it, then rest assured, the marketing department has done their research. what this means is that we need to start thinking carefully about the decisions we make, even if it's something as significant as purchasing a perfume. good advertising feeds of both our insecurities and deficiencies as humans and makes us believe that we can mask them with a new and exciting identity. make no mistake: the only thing you'll be able to achieve is to diminish your anxiety in the short term and, of course, you'll spend money on things you don't need in order to call a discomfort and needs to be addressed appropriately. making authentik decisions that align with our best interests is no easy task and takes a lot of effort. yet we have to realize that losing ourselves into the illusions constructed by good advertising will not make our lives and easier. they will only detract us from accepting and being comfortable with who we really are and the givens of our reality. there is no point striving towards an ideal when perfection does not exist. accomplish this and you'll be a much happier individual. you.

Print Ads vs. Digital Marketing (RESEARCH-BASED)

and a lot of small business owners think about spreading the word about their business. their minds automatikally go to their local newspaper. getting the word out is so much more than just placing an ad in the local paper. in fact, so many studies throughout the years have pointed to the fact that that is not anywhere near the most effective way to get more customers in your door. and here's why- number one when it comes to print advertising- you get virtually no data and insight on how that ad is doing and what the customer perceptions are of that add. the customer path to purchase is so much more complicated now than it was thirty years ago with the advent of the Internet. now, with the customer journey is so much more than than just discovering a brand and then becoming interested and then buying it. today, when customers want to buy something, they go hunt around for the best deal or the best product. they have far more choices, and the internet makes it easy for them to look at 30 of your competitors and then decide. this means that not only does your company need a strong internet presence, but you need the data that goes behind the purchasing decisions of your customers. basically, you need to know what decisions people are making and why they're making those decisions. in order for you to develop an effective marketing strategy moving forward with complicated pathways to purchase, businesses need that data on the demographics in the psychographics more than ever. print advertising offers none of this insight. you put an ad out there and you get no feedback from it. you simply cannot get behavioral data from a print ad compared to the demographic and psychographic data you get from digital marketing. print advertising can leave so many companies feel like they're flying in the dark. this second thing to keep in mind is that digital has so much more bearing and weight with our purchasing decisions. according to Pew Research, only 23% of Americans read the paper anymore, like the actual physical newspaper, and it might seem really obvious to state this. it might seem so obvious for me to sit here and say everyone's on the Internet, but what's not so obvious is how all of us being on the Internet influences our purchasing decisions. 20:14 digital interactions influenced 36 cents on the dollar for every single in-store purchase, and that number has definitely gone up since 2014. even back then, they were assuming that that was gonna increase by 50% within just a year, and it might come as no surprise to you that most people bombard themselves with information before making a purchase- I know I do- before making a purchasing decision. most of us visit an average of 26 websites and we perform 33 google searches just to find the perfect product or service. the third consideration is that digital has a lot of advantages that print does not have. digital content is flexible and adaptable, and this is what we saw during the coronavirus, because while print ads had to stop because businesses were closed and they were like, oh well, I shouldn't advertise in print anymore, those companies were still able to go to the internet and tok to their customers and still garner sales and support from their customer base through the internet and through social media. so they were still making money because of the internet, but they couldn't run their print ads because it just didn't make sense anymore. the message in those print ads didn't make sense anymore. they were able to be flexible on the internet and change their messaging just on a daily whim. they were able to change their messaging day by day to fit what was going on in the world. furthermore, digital advertising is far more efficient customer targeting. you can target mothers in Columbus Ohio better between the ages of 25 and 45 who work professional jobs and enjoy fishing. you can get that granular and you can get that specific with your target audience. you can't do that in print. furthermore, digital advertising has a higher reach per dollar spent. your money goes further. furthermore, with digital marketing you have so much more power over how much you spend in the print world. the cost to place an advertisement in a magazine or newspaper can range anywhere from 200 to 1 million dollars, depending on the circulation of the publication. with digital, you set your own budget and you call your own shots. with print, and ad stay statik and just kind of stays the same for the whole entire year that it runs. you can't change it. first of all, you don't even know that data behind it to know that it's performing well or not. but even if you knew that it wasn't performing well, you can't necessarily go in and change the print ad. that's not how print ads work. with digital, you can monitor the data behind that advertisement or that content piece and you can go in and change it, update it, edit it, make it really work for your audience. with digital, you can start getting better results right away. some final thoughts. print advertising can still be really effective if you're trying to get customers on a local level and it's just really nice to support your local newspaper. a lot of newspapers, especially on the local level, are really struggling financially and the income they make through advertising really helps keep them alive. so you can feel good knowing that you're supporting your local newspaper. but with all these factors in mind, especially if you're running a small business that's trying to make more money and you're really looking at your bottom line, it might be beneficial to put more of your budget toward digital. and another problem with print is the circulation can be really low on a local level. and you know what? even if the local person and your community is looking for products or services, what do they do? they go to Google and they type in daycares near me or whatever they're looking for. but the most important thing to take away from this: advertising is seen as annoying. we go through hoops to avoid being advertised. you we don't click on banner ads. in fact, a cheetah 2012 study shows that people are increasingly not clicking on banner ads. breeders are far more motivated to read editorial content, which means that content marketing is truly where it's at. it points them in the right direction instead of just shouting at them through a statik ad. you're actually kind of walking beside them and showing them what you know and how you can help without shouting in their faces. so, yes, digital is more effective than print, but it's also and how you do it. if you hope this video is helpful, consider subscribing and hit that Bell so you get notified the next time we publish a video, which is everyone seemed warning. and if your small business needs some digital marketing, hit us up. we are the creative content shop and we help small to medium-sized businesses grow and flourish through providing really helpful content for their audiences. I'm Rebecca. it has been a pleasure today. I will tok to you later.