Google Ads 2022: Maximizing Your Online Reach
Welcome to my free 10-part Google Ads teaching series called Get Google Ready in 2023. In this video series, I will not only teach you how to correctly set up every single type of Google Ads campaign that you will need but also show you the process of how you go through and optimize these campaigns. My hope is that throughout this free teaching series, I can save you money and also help you generate more sales and conversions for your business so that you can see success with Google Ads in 2023.
Before we get into that teaching though, just in case we haven't met yet, my name is Aaron Young from Define Digital Academy and I'm your 15,000-hour Google Ads master. I've been running profitable and successful Google Ads campaigns since 2010, so everything that I'm going to be teaching in this series comes not only from a wealth of experience but also the most up-to-date practices that are working in Google right now.
To help you along the way, I want to give you a free gift which is access to my Google Ads optimization checklist. This will let you know exactly what you need to be optimizing in your Google Ads campaign every 72 hours, every week, every month, and every 90 days. To get your access today, all you need to do is to follow the link in the description below.
But before we get into how to correctly set up all of the different types of campaigns and optimize those campaigns, the first important step is that you need to have a basic understanding of how Google Ads works. In this first video, I want to break down three core principles that you need to know about Google Ads.
1. Google Ads is question-based.
When a user completes a Google search, Google will quickly run an auction on all of the advertisers that are bidding for that keyword and then display the winning ads. But the good news is that this auction is not just based on money, so it doesn't automatically mean that the business with a bigger budget is going to win. The highest bid does not always win because Google uses a formula to calculate the number one position, which works off the formula of your CPC bid times your quality score, and that equals your ad rank. So, with Google Ads, you need to remember that it's not like a house auction where the person with the most amount of money wins. The auction is based on ad relevance, so you need to make sure that your ad copy and your landing pages are relevant to the search terms that you are targeting.
2. Google Ads has four core targeting options.
These are your keywords, your audiences and demographics, your devices, and also the time of the day or the day of the week. This means that you're able to target people not only on the keyword that they use but also based on their demographics and interests, the devices they're using, and the time of the day or the day of the week. This is especially important for service-based campaigns where you only want to be receiving inquiries at certain times of the day and days of the week.
3. Google Ads has two core bidding strategies.
These are maximize conversions and maximize conversion value. Whether you need to use maximize conversions or maximize conversion value depends on a lot of different factors that you should factor in and assess before you lock that in. As a general rule, if you're a service-based industry, you would mainly be using maximize conversions, and if you're an e-commerce business, you would generally use the maximize conversion value bidding setting.
Now that you have that core understanding of how Google Ads works, we are ready to go through and watch the rest of my Get Google Ready in 2023 playlist. See you!
Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
In this video, Simon will guide you step-by-step on how to set up your first Google Ads campaign. He will cover topics such as creating your Google Ads account, selecting your campaign type, targeting and audience segments, budget and bidding, and creating ads.
Setting up your Google Ads Account:
- Go to ads.google.com and click on the Start Now button
- Create your Google Ads account by signing in to your existing Google account or creating a new one
- Switch to expert mode to get all the options for your campaign
- Click on Create a campaign without a goals guidance
- Select your campaign type (in this video, Simon will create a simple search campaign with text ads)
- Define the result that you want to get out of your campaign (in Simon's example, he will send people to a specific landing page with an offer)
- Give your campaign a name and untick the search network and display network
- Set a start and end date for your campaign, and add a schedule if necessary
- Define the location where your ads will show up (e.g. United States)
- Choose the language of your customers and skip the audience segments
- Set your average daily budget and bidding (in Simon's example, he will set it to focus on clicks and a maximum cost per click bid limit of $2)
- Add ad extensions to make your ad larger (e.g. sitelink extensions, callout extensions, structured snippet)
Creating Ad Groups and Ads:
- Create ad groups for each specific intention of your customers
- Define all the search terms that your ad should show up for (use keyword match type tool to narrow down your keywords)
- Copy your keywords and paste them in your Google Ads account with brackets and quotation marks around them to represent different match types
- Create ads for each single ad group (be specific about the product or service you're offering, use objections or pain points that people might have, use numbers)
By following Simon's step-by-step guide, you can easily set up your first Google Ads campaign. Remember to define your target audience, budget and bidding, and create relevant ads to increase your click-through rate. If you want to learn more about Google Ads, watch Simon's complete and in-depth tutorial.
Google Ads Tutorial 2022 [Step-by-Step] Adwords
How to Run and Operate Google Ads: A Complete Tutorial
Running ads on Google can seem daunting, especially if you're a beginner. In this tutorial, we'll guide you through every step of the process, from setting up your account to creating your first ad. Whether you're new to advertising or have experience with other platforms, this tutorial is designed to be all-inclusive.
1. Go to ads.google.com and sign in to your Google account.
2. Click on New Google Ads Account and select Switch to Expert Mode to skip Google's set-up process.
3. Choose the type of ad you want to run, such as search, display, shopping, video, or discovery ads.
4. Fill in your business's website and select your campaign settings, including your campaign name, target location, language, and budget.
5. Set up your ad groups, create your ads, and find the right keywords to target.
6. Use split testing or A/B testing to improve your ads over time.
7. Enter your billing information and decide how much you're willing to spend on your campaigns.
Tips and Tricks:
- Focus on one type of ad at a time, such as search ads, before branching out into other types.
- Target specific audiences and locations to avoid paying more for broad targeting.
- Use A/B testing to improve your ads and lower your costs over time.
- Don't worry if your ads aren't perfect on day one – it takes time to find the best performing ads.
Running ads on Google doesn't have to be intimidating. With our step-by-step guide and tips and tricks, you'll be able to create successful campaigns and improve your ads over time. Whether you're new to advertising or have experience with other platforms, Google Ads is a powerful tool that can help you reach your target audience and grow your business.
These Google Ads Strategies No Longer Work in 2022
Over the past 12 months, Google Ads has undergone significant changes, including replacing expanded text ads with responsive search ads, changing the way keyword match types function, and introducing the new campaign type, performance max campaigns. These changes have drastically altered the way Google Ads operates and how campaigns need to be optimized.
Top 3 strategies that no longer work in Google Ads:
1. Ad groups based around keyword match types: This strategy used to be popular, but with the changes in how match types work, it's no longer effective. Instead, use the one keyword theme method and complete regular search term audits to optimize campaigns.
2. Setting CPA or ROAS targets too early: Google Ads recommends setting these targets within the first 3-4 weeks of a campaign, but this is not beneficial for accounts. Instead, start with maximize clicks and move to maximize conversions or conversion value. Only set CPA or ROAS targets when you see a stagnation in your results.
3. Using catch-all or shopping campaigns: These campaigns are not effective because the Google algorithm will push products based on impressions, rather than prioritizing products with the highest click-through and conversion rates. Instead, break campaigns out into different ad and product groups to focus spending on high-performing products.
To see success with Google Ads campaigns, it's important to not only set up campaigns correctly but also have a strategy and schedule for optimizing campaigns. Regularly reviewing change history and using tools like the Google Ads optimization checklist can help improve campaign performance.
Stop Wasting Money This Is How Google Ads Works
If you are spending money on Google ads but not seeing the desired results, the problem is not Google ads but the way your Google ads account is structured and optimized. In this article, we will discuss one of the core concepts of how the Google ads algorithm works and how you can optimize your campaigns to see success.
Core Concept: Ad Rank
Google's ultimate goal is to match the best landing page to the user search inquiry. Therefore, it's crucial to understand that Google looks at your website as a collection of different web pages and matches different search terms to those individual web pages.
Google's ad platform has a core metric called Ad Rank, which determines the winning ad for each individual auction. Ad Rank is determined by CPC rank plus Ad Rank, which equals ad position.
The biggest takeaway from this is that Ad Rank is more important than increasing your budget. Therefore, businesses need to focus on the quality of their ads and landing page experience to improve their Google ads account performance.
Three Core Things to Increase Ad Rank:
1. Click-through ratio: Create ad copy that focuses on the user's search terms, give extra information, and build a sense of urgency to increase click-through ratio.
2. Structure your account correctly: Your Google ads account should be broken into individual campaigns and ad groups, with specific keywords and related ad copy that sends people to the most relevant landing page.
3. Quality of landing page: Ensure your landing page is a high-quality experience for users and includes relevant information. A poor landing page experience will negatively impact your Google ads account performance.
By understanding the core concept of Ad Rank and focusing on click-through ratio, account structure, and landing page quality, businesses can optimize their Google ads campaigns and see success. Remember, increasing your budget is not the key to success; it's all about the quality of your ads and landing page experience.
How To Launch Your First Google Ads Campaign [Beginners Step by Step Guide]
Hands down, Google Ads is the best marketing channel to grow your business profitably. I have been using Google Ads since 2010 to grow my own business and hundreds of other businesses. If you have heard that Google Ads is not profitable, it's likely because you haven't been using it correctly.
Before diving into setting up your first Google Ads campaign, there are three core elements you need to complete: keyword research, ad copy, and conversion tracking. These elements work together to create a successful Google Ads campaign. To learn more about each element, check out the Getting Started with Google Ads playlist.
To set up a Google Ads campaign, first go to ads.google.com and click on Get Started. Select either sales or leads as your metric, and choose a search campaign. Add your campaign name, select your locations and language, and add your conversion actions.
Next, set up your ad groups using the one keyword theme method. This method involves creating ad groups that focus on one specific keyword theme, allowing for more targeted ad copy and landing pages. Once your ad groups are set up, create your ad copy and add any relevant extensions, such as site links or callouts.
Set your daily budget and review your campaign before publishing it. Keep in mind that it may take a few days for Google to finish verification before your ads start running.
Overall, Google Ads can be a profitable marketing channel if used correctly. Take the time to complete the necessary elements before setting up your campaign, and use the one keyword theme method for more targeted and successful ads.
How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]
- In this article, we will learn how to set up our first Google ad campaign step by step.
- We will focus on creating a search campaign with simple text ads to drive new visitors to our website.
Setting Up the Campaign
- Click on Switch to Expert Mode for full control over the campaign.
- Choose Create a campaign without a goal's guidance for full control over the campaign.
- Select Search campaign for simple text ads.
- Determine the URL of our online store and click CONTINUE.
- Define the general campaign settings, including naming the campaign, deselecting Display Networks, and enabling Search Network.
- Click on Show more settings to define a start and end date and ad schedule for the campaign.
- Click on Advanced search to find the locations that we want to target, and select United States.
- Click on Location options and change the target to presence to ensure ads are shown only to people physically located in the United States.
- Select English as the language for our customers.
- Skip the audience tab as we don't have any audiences to remarket to.
- Decide on the currency and average daily budget, and set it to $10.
- Define the bidding settings, leaving the focus on clicks and setting the maximum cost per click bid limits to $1.
- Add ad extensions to make the ad larger and more visible, including four sitelink extensions and some callout extensions.
- Click on SAVE AND CONTINUE to move on to the ad group level.
Setting Up Ad Groups and Keywords
- Dedicate one ad group to one keyword group to make ads as relevant as possible for the keywords.
- For example, target the keyword standing desk, use exact match, phrase match, and modified broad match, and create multiple ads for the ad group.
- Create ad groups for all the main keywords that we'd like to target, such as height adjustable desk, and create multiple ads for each ad group.
- Click on SAVE AND CONTINUE to move on to the ad level.
- Create the actual ads for our ad groups, making sure to include the targeted keyword in the headlines and display path and using it once or twice in the ad description.
- Create multiple ads for each ad group to find the ad that works the best for the specific keyword.
- Click on SAVE AND CONTINUE to review and activate the ads.
- Setting up a Google ad campaign involves defining the general campaign settings, targeting the ideal customers, setting the budget and bidding, and creating relevant ads for each ad group.
- By following these steps, we can drive new visitors to our website and increase the click-through rate of our ads.
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