Google Ads Account Settings

In this video, we will be discussing the Google Ads account settings. Many people ask where to find this component within Google Ads, and the answer is the account settings. However, it may be buried a little bit, so we'll make sure you know where to find them. We will also go over what you can and cannot change within the account settings.

Accessing Account Settings:

To access your account settings, head over to the settings in the left-hand column and click down on the arrow. There, you will see account settings. You can pretty much access this type of navigation no matter what view you're in.

Account Name:

Your account name is the name you chose when you created the account. If you're sharing the account with an agency or ad manager, they will see this name when you're requesting access. You can change the account name within preferences under the setup column.

Account Status:

You can review your account status and see if it has been disabled. If you're done with Google Ads, you can cancel your account and receive your final bill within 60 days.

Data Protection Contacts:

You can add someone in charge of managing changes to data protection in the digital space to your account. They will be notified if Google makes any changes to the way they're processing data.

Time Zone:

You cannot change the time zone when you create your Google Ads account. If you need to change it, you'll have to create a new account.

Add Suggestions:

Google automatically applies ad suggestions to search ads after 14 days. You can turn this off within your account settings.

Auto Tagging:

When you first create a Google Ads account, auto-tagging is unchecked. You would have to add your own UTM parameters to all of your ad and extension URLs.

Tracking:

You can set up tracking at the account level to satisfy everything within the account. If you need to change something for a particular campaign, you can go down to the campaign level, and that will override the account level.

Call Reporting:

This is Google's version of call tracking and only works for Google ad formats. You can turn it on within your account settings and receive basic reporting information. You can also save your recordings for 30 days.

Inventory Type:

You can set your inventory type at the account level, making it easier to keep your inventory limited.

Excluded Content and Types:

You can exclude content and types at the account level, ensuring brand protection.

Lead Form Ads:

You need to accept the lead form terms to have them run and be eligible to show up alongside your ads.

Smart Bidding:

Starting in May 2022, Google Ads will use all of your customer match lists to help optimize your smart bidding.

These are the options available within your account settings, some of which are crucial to account management, such as auto-tagging and turning off ad suggestions. Other options like call reporting and lead form extensions are cool features. It's important to check all of these settings regularly to ensure that your account is running smoothly.