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Google Ads Account Settings

Published on: December 7 2022 by Paid Media Pros

Google Ads is a powerful advertising platform that allows businesses to reach their target audience and achieve their marketing goals. However, in order to get the most out of Google Ads, it is important to optimize your account settings. In this article, we will discuss the key account settings that you need to pay attention to.

Account Settings:

1. Campaign Settings

- Set your campaign type (Search, Display, Video, Shopping)

- Choose your bidding strategy (Manual, Automated)

- Set your daily budget and bid amount

- Select your geographic targeting options

2. Ad Group Settings

- Choose your ad group theme and keywords

- Write compelling ad copy and choose relevant landing pages

- Test different ad formats (text, image, video)

3. Audience Settings

- Define your target audience (demographics, interests, behaviors)

- Choose your targeting options (keywords, placements, topics)

- Use audience insights to refine your targeting

4. Conversion Tracking Settings

- Set up conversion tracking to measure your campaign's effectiveness

- Choose your conversion actions (leads, sales, website visits)

- Track your conversion rate and cost per conversion

5. Ad Extensions Settings

- Use ad extensions to provide additional information to your audience (location, call, sitelink)

- Test different ad extensions to see what works best

Optimizing your Google Ads account settings is crucial to the success of your advertising campaigns. By following the tips outlined in this article, you can ensure that your campaigns are targeting the right audience, using the right ad format, and delivering the best results. So, take some time to review your account settings and make any necessary adjustments to improve your ROI.

In this video, we will be discussing the Google Ads account settings. Many people ask where to find this component within Google Ads, and the answer is the account settings. However, it may be buried a little bit, so we'll make sure you know where to find them. We will also go over what you can and cannot change within the account settings.

Accessing Account Settings:

To access your account settings, head over to the settings in the left-hand column and click down on the arrow. There, you will see account settings. You can pretty much access this type of navigation no matter what view you're in.

Account Name:

Your account name is the name you chose when you created the account. If you're sharing the account with an agency or ad manager, they will see this name when you're requesting access. You can change the account name within preferences under the setup column.

Account Status:

You can review your account status and see if it has been disabled. If you're done with Google Ads, you can cancel your account and receive your final bill within 60 days.

Data Protection Contacts:

You can add someone in charge of managing changes to data protection in the digital space to your account. They will be notified if Google makes any changes to the way they're processing data.

Time Zone:

You cannot change the time zone when you create your Google Ads account. If you need to change it, you'll have to create a new account.

Add Suggestions:

Google automatically applies ad suggestions to search ads after 14 days. You can turn this off within your account settings.

Auto Tagging:

When you first create a Google Ads account, auto-tagging is unchecked. You would have to add your own UTM parameters to all of your ad and extension URLs.


You can set up tracking at the account level to satisfy everything within the account. If you need to change something for a particular campaign, you can go down to the campaign level, and that will override the account level.

Call Reporting:

This is Google's version of call tracking and only works for Google ad formats. You can turn it on within your account settings and receive basic reporting information. You can also save your recordings for 30 days.

Inventory Type:

You can set your inventory type at the account level, making it easier to keep your inventory limited.

Excluded Content and Types:

You can exclude content and types at the account level, ensuring brand protection.

Lead Form Ads:

You need to accept the lead form terms to have them run and be eligible to show up alongside your ads.

Smart Bidding:

Starting in May 2022, Google Ads will use all of your customer match lists to help optimize your smart bidding.

These are the options available within your account settings, some of which are crucial to account management, such as auto-tagging and turning off ad suggestions. Other options like call reporting and lead form extensions are cool features. It's important to check all of these settings regularly to ensure that your account is running smoothly.

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