google ads alerts

Getting No Conversions In Google Ads? [Do these 3 things]

- Frustration of paying for clicks and Google ads with no conversions

- Importance of getting sales and conversions for business

- Aaron Young, a Google Ads master, sharing skills and strategies

Three Things to Check for Clicks but No Conversions:

1. Targeting the Correct Search Terms

- Search term audit to identify irrelevant search terms

- Adding search terms as negative keywords

- Checking if search terms are specific enough for potential customers ready to buy

2. Ad Copy Compelling Enough

- Three different headlines to use

- First headline with keyword focus for quality score and ad rank

- Second headline with emotional trigger or hook for reason to click

- Third headline with call to action for desired action

3. Landing Page Backing Up Ad Copy

- One clear message from ad copy to landing page

- Call to action in ad copy matching landing page action

- Importance of checking targeting, ad copy, and landing page for clicks and conversions

- Aaron Young's expertise and strategies for successful Google Ads campaigns

- Encouragement to subscribe and learn more.

Google Ads Automated Rules Tutorial And Best Examples

Hey guys, it's Carol and welcome to our digital marketing and web analytics course. Today, we're talking about automated rules in Google Ads and how they can make your life easier. So, let's get started!

- Automated rules in Google Ads can save time and prevent errors

- Can automate four different actions: status, bids, budgets, and email notifications

- Can be applied to various elements such as campaigns, ad groups, keywords, ads, and more

- Two methods for creating automated rules

Creating Automated Rules:

- First method: Go to tools, bulk actions, rules, select element and action, set conditions and frequency

- Second method: Edit element, create automated rule for selected elements

Favorite Automated Rules:

1. Email notifications for good or bad performance

- Select type of rule, apply to certain or all campaigns, set conditions for impressions, clicks, conversions, quality score, etc.

- Define frequency and name rule

2. Increase or decrease budget

- Select change budget type, choose action and amount, set upper budget limit and condition

- Define frequency and name rule

3. Pause underperforming keywords

- Select type of rule, apply to all enabled keywords, set condition for conversion cost

- Define frequency and name rule

4. Keywords bidding rule

- Select change keyword bid type, choose action and amount, set upper bid limit and condition

- Be careful with conditions to avoid increasing bids on non-converting keywords

5. Ad scheduling rule

- Select type of rule, choose action and set schedule for ads

- Define frequency and name rule

6. Ad rotation rule

- Select type of rule, choose action and set rotation for ads

- Define frequency and name rule

- Automated rules can save time and prevent errors in Google Ads

- Two methods for creating rules

- Favorite rules include email notifications, budget changes, pausing underperforming keywords, keywords bidding, ad scheduling, and ad rotation.

New Feature Alert! Google Ads Introduces Conversion Goals

Google has rolled out a new feature called Conversion Goals, which allows users to optimize towards objectives at an account or campaign level. It is now easier to manage and optimize conversions, and users can specify specific business goals for campaigns.

Conversion Goals are grouped into three categories: standard goals, account default goals, and custom goals. Standard goals group everything by type, while account default goals are set by default by Google. Custom goals allow users to build their own bundle of conversion actions.

To access Conversion Goals, go to tools and settings and select conversion under measurement. Conversion actions are now categorized, making it easier to optimize campaigns towards specific objectives. Users can also choose whether a conversion action is a primary or secondary action.

Custom goals are useful for building a specific type of funnel that requires a certain set of conversion actions. They allow users to make edits, adds, and deletes as necessary.

Overall, Conversion Goals is a positive step in optimization and provides more opportunities for users to optimize towards their business goals. It is recommended to test and play with the feature to see what works best for each individual campaign.

Google Ads Automated Rules

Automating Your Google Ads with Automated Rules

Optimizing campaigns and Google Ads can be time-consuming. Manual reviews and optimizations can take up a lot of time, which can be better spent on tasks that machines cannot do. In this article, we will discuss how to use automated rules to schedule reviews and make adjustments based on filters set up in your account.

Creating Automated Rules:

There are two ways to create automated rules in your Google Ads account. The first is by selecting campaigns and creating a rule that applies to those campaigns. The second is by using the Rules Manager in the Tools section to create more sweeping rules.

Keyword Rules:

To set up a keyword rule, you must first give the rule a name that makes sense to you. Then, choose the action you want Google to take, such as enabling, pausing, or changing the bid or final URL. You can also choose to receive an email alert when certain conditions are met. Finally, you will choose where to find the keywords and set the conditions that must be met for the rule to apply.

Automated rules can save you time and make your Google Ads more efficient. By setting up rules based on filters and conditions, you can ensure that your campaigns are optimized without spending hours manually reviewing and adjusting them. With the right setup, automated rules can be a valuable tool in your advertising toolbox.

New Feature Alert! Automated Discounts in Google Ads

Google Goes Full-On Amazon with Automated Discounts: A Closer Look

Google has recently rolled out a program that is similar to Amazon's web crawlers. This program is aimed at optimizing product discounts for conversions and profit. However, this program has been raising concerns about price-fixing and its potential impact on the market.

Key Points:

- Google's program, called Automate Discounts, allows merchants to discount products to improve business goals seamlessly.

- The program instructs Google to discount shopping ads based on a predefined ad set range and considers market prices, price elasticity, seasonality trends, and other factors to optimize product discounts for conversions and profit.

- Google is comparing prices inside its own ecosystem, which means it is effectively prioritizing ads not just from a visibility perspective but also from a pricing perspective.

- Google's program is only available to larger advertisers who can fulfill a minimum requirement of 10,000 clicks and 400 orders per week.

- The program may put more pressure on a downward pricing trend, forcing smaller advertisers to discount their prices to compete with larger advertisers.

While Google's program may be beneficial for larger advertisers, it may have negative consequences for smaller advertisers. The program's impact on the market and potential price-fixing concerns must be monitored closely. As Google continues to optimize its inventory and use its resources effectively, it is important to consider the potential consequences and implications of its actions.

Easiest Way to Automate AdWords Alerts

In this article, we will discuss how to set up automated alerts for your Google Ads account at the ad group level. This is an effective way to monitor your account and get alerts for any unwanted activity.

Setting up Automated Alerts:

1. Click on Automate at the ad group level.

2. Set up rules for pausing and enabling ads and keywords.

3. Use bid modifiers for different days of the week and day parting.

4. Set up alerts for enabled ad groups that spend over a certain amount without a conversion.

5. Get a report on conversion value and ROI.

Benefits of Automated Alerts:

1. Monitor your account more efficiently.

2. Get alerts for any unwanted activity.

3. Take immediate action to prevent any losses.

4. Avoid being overwhelmed by too many alerts.

Setting up automated alerts is a crucial step in monitoring your Google Ads account. By setting up rules and getting alerts, you can prevent unwanted activity and take immediate action to prevent any losses. It is an efficient way to keep tabs on your account and ensure its success.