How to Review Google Ads Performance // Tips for Analyzing and Improving Results in Google Ads

Hey there, Benjamin from Loves Data here!,In this video, I'm going to show you how to review the results of your Google Ads campaigns,so you can understand what's working and what's not working in your account.,You will learn how you can check the performance of your ads and your keywords, and I will,share tips you can use to begin optimizing your campaigns.,When it comes to viewing your results in Google Ads and optimizing your campaigns, there are,lots of different tikniques and strategies you can apply.,So in this video, we're going to focus on the quickest, easiest things you can do to,check and improve performance.,I've also included links in the description so you can jump to the different topics we're,about to cover.,And please let me know if you have any questions in the comments below.,Okay, let's head to Google Ads...,We're looking at my demo account.,And I previously created a campaign that is advertising my blog.,This is the 'Blog Search' campaign...,And if we open this campaign...,We can see there is an ad group that is advertising my Google Analytiks Glossary.,This is the 'GA Glossary' ad group...,Now I want to quickly mention that in this video, I'm assuming that you've already created,a campaign in your Google Ads account.,So if you're starting from scratch, then I recommend taking some time to watch my Google,Ads Tutorial.,You can click the card to watch it, and I've also included a link in the description below,this video.,Okay, so let's start by selecting the ad group...,And now let's select 'Keywords'...,This lets us see all of the keywords we're bidding on in the ad group.,We can see there are a small number of keywords, which is good.,We could potentially split these into more ad groups so that we could write more targeted,ads for each keyword theme.,For example, 'google analytiks terminology' and 'google analytiks terms' could be in one,ad group, 'google analytiks definitions' in another, and so on.,I'm going to leave them in one ad group for now, but this could be something you add to,your to-do list to improve the campaign.,Google Ads is telling us that the quality score for each keyword is high.,And that we're above average for the factors used to calculate the quality score.,So that's good.,And if you don't see any of the columns we're looking at, then you can click 'Columns' and,add any metrics or dimensions you would like to see included.,If you see low quality scores for any of your keywords, then you should begin to explore,why that might be happening.,For example, you might ask yourself how well the ads relate to the keywords, and how well,the landing page relates to the ads and the keywords.,Let's scroll to the right...,We can see the number of clicks and impressions for each keyword...,And we can see the 'CTR' or click-through rate which is the number of clicks divided,by the number of impressions.,So we can see that 'google analytiks terminology' has the highest click-through rate.,And it also has the highest conversion rate.,Although the overall numbers are quite low.,We can also see that 'google analytiks glossary' and 'google analytiks dictionary' haven't,resulted in any conversions.,So this might mean we need to reconsider the inclusion of these keywords.,Or, more likely, it supports the need to split the keywords into more precise ad groups to,improve performance.,The next thing you should review is the search terms (or 'queries') that people have searched,for on Google to see your ads.,All of the keywords in my ad group are exact match, but it's still important to check.,And it's even more important if you're using phrase and broad match for your keywords.,To do this, let's select 'Search Terms'...,We can now see all of the search terms that triggered our ads.,Any search term that includes a green tik and says 'added' means we're already bidding,on that keyword in our campaign.,So you should focus on the ones that aren't added.,These are labelled 'none'...,As you review these keywords you should be asking yourself if they should be added to,one of your ad groups, or excluded.,So any keyword that aren't relevant to your offer should be added as negative keywords.,To do this, you can select the keyword...,And then click 'Add as negative keyword'...,As you review the search queries, you can also check the CTR, and conversion metrics,to help inform your decisions.,Now that we've reviewed important aspects of our keywords, it's time to review our ads.,So let's select 'Ads and extensions'...,We can see there are three ads in the ad group.,There's a responsive search ad...,An expanded text ad...,And another responsive search ad...,I need to highlight that starting in mid-2022, you won't be able to create expanded text,ads.,If you would like to learn more about this, then I've included a link to my dedicated,video in the description below.,Basically, this means we will only be able to use responsive search ads, so it's important,to familiarize yourself with this ad format.,We can see the responsive search ad at the top has a strong CTR, so that's good.,But the main issue I have with responsive search ads, is that you can't see the performance,of different headlines and descriptions.,This is because Google Ads automatikally creates the final ad that someone sees as they're,searching.,So this is a limitation that we have to accept.,However, scrolling to the right, this ad has resulted in the highest number of conversions,,so that's good.,The second ad, so the expanded text ad has a lower CTR due to the lower number of clicks.,And the third ad isn't being displayed very often because this is a responsive search,ad with a limited number of headlines and descriptions.,Okay, so in terms of reviewing performance of the responsive search ads, we can click,the 'View Assets Details' link...,This shows us all of the headlines and descriptions for the ad.,And on the very right, we can see the number of impressions for each asset...,I recommend making a note of any that have a low number of impressions.,These can then be removed and replaced with new headlines or descriptions in the ad.,The other thing to check is the combinations that Google Ads used.,To do this, select the 'Combinations' tab...,And take some time to review the top combinations to ensure they're readable, make sense, and,relate to your offering.,Let's close this...,For this ad group, we can see that the first responsive ad appears to be the top performing,ad.,Ideally, we would have more impressions and clicks before we make a decision about optimizing,the ads.,As a general guide, a minimum of one thousand impressions and one hundred clicks for each,ad is a good starting point.,But for this ad group, we can see the number of clicks and impressions is lower than this,guide.,So the best option is to wait until we've collected more data.,If you wanted to, you could remove one ad, so you only have two ads in the ad group.,This could help speed up the amount of time you need to wait until you see results.,And since the responsive ad at the bottom is limited and has poor ad strength, we might,want to edit this ad.,Let's click the edit icon for this ad...,This ad is based on my recommendation for making a responsive search ad that mimics,an expanded text ad.,So we can see there are three headlines that have been pinned...,And there are two description lines that have been pinned...,Since Google Ads isn't liking this, what we could test is adding additional headlines,and descriptions, but leave one or two headlines pinned.,And leave one of the descriptions pinned.,I'm going to add additional headlines to the ad...,Adjust the pins...,And I'm going to add additional descriptions to the ad...,And adjust the pins...,And now I'm going to save the ad...,For additional ways you can test your ads, check out my dedicated video.,I've included a link in the description below.,There are more things you can review in your campaign, including ad extensions, audiences,,and more, but t

How to Connect Google Ads to Google Analytics in 5 Minutes!

hey fellow business owners today i'm,going to tok about how to connect,google ads to google analytiks this is,very important to set up conversion,tracking and sharing data between the,sources of google ads and analytiks,i should take about five minutes so stay,with me,and if you haven't already make sure to,hit that subscribe button uh turn on the,bell for post notifications uh my name,is matt fredrick and every week i like,to tok about digital marketing,google seo and all things related to,growing small businesses,[Music],so,in this video let's tok about how to,connect google ads to google analytiks,now how do you get to these platforms,so we'll start with ads first you can,type in ads.google.com and then you can,type in analytiks.google.com,from there you'll want to sign into your,account,i'm going to sign into the account for,posh pro,it's my friend's account and,this is a brand new google ads account,that does not have tracking set up so,i'm going to minimize myself here,and,right here we can see google ads where,you're going to find the linking,up here in the top right so this is like,the the premium dashboard not the smart,campaigns or local campaigns,so in this dashboard in the top right,tools and settings,and then you'll see in setup there is,linked accounts you'll click over there,once you're here you can see google,analytiks,and you want to make sure you're using,the same email,for both the accounts so if you're using,your gmail or business email one of the,things i like to do is turn on,optimize sharing,and,you can turn on auto tagging,which if they're connected correctly it,would help you auto tag certain aspects,of the account,uh once you're in here you can see there,you know we have access to a lot of,different google analytiks accounts you,can go through and try to find all these,uh another way i like to go about it is,going into google analytiks,and you want to search for the website,that you're working with,if it's just yours and your business you,should have it right here here's the,website,the ua all website data,so,i'm going to move myself in the bottom,right,i'm gonna go to admin quick,you need to make sure you're a manager,or admin and you want the owner to have,access,um,if you need help with selling anything,on poshmark hit them up,i like to have a lot of these things,turned on,and then,you can accept some of these terms this,is all basic stuff to save the profile,but to link the accounts i also like to,look at the property settings,let's pro website,ga,category,you know you can put,what is this,education,[Music],allow me manual tagging utm enable,demographics i like to turn all these,things on,save that,you can also set up google analytiks uh,tracking info on the website make sure,that is set up one thing you can do to,check that,is type in your website,download google,tag assistant,from the chrome extension store,which is this little chrome extension,here google tag assistant,so once you have that downloaded right,here you can download that,you can go to your website,click this button,make sure your website is on and working,you want to enable tracking,and then refresh your screen,and we do have a global site tag and the,google analytiks tag so it looks like,that is working correctly,the global site tag is also known,as google tag manager uh google,analytiks is moving over to ga4,which is their new upgraded version,which you will see,in your account here ga4,the setup is a little different for,connecting this so you want to make sure,you connect this before it's too late so,you get the tag instructions and get,that set up,jumping back into this version,in google analytiks you can see the,dashboard the traffic the audiences all,this good information here and you want,to set up different behavior and,conversion goals it's very important,but for the sake of the video,we're going to go to google ads links,and this should be very easy to link if,you're using the same email for both,accounts,if you're a marketing agency and manage,a lot of accounts what you can do is,simply,search for,your customer id number 696.,you can scroll through it or command f,for fine type in 696,and,scroll down here,right here you'll find the account we're,gonna check that button,that little box,won't be any of these you're going to,hit continue you just want to link,google ads you can name it,turn on all website data,and link accounts,and then you can create remarketing,audiences or import goals,those are important too for anything,e-commerce or transaction or sales,oriented,you can see the group is linked here so,we have successfully linked it,now we're going to jump back into google,ads and we're going to command r for,refresh the page,we do want to make sure things are,linked so just double checking it on,google ads and,and,[Music],we can,try to refresh this,and i'll just search posh,scroll down posh pro website one view,correct so now we have it linked,you can import lists you can import site,metrics,you can do all these things this will,show you bounce rates and all that,important information conversion,tracking once you set up conversion,tracking now we have the accounts linked,and so within the campaigns you should,be able to see conversion data if you,have conversion setup you can see bounce,rates pages per session so on and so,forth,so that is how you set up and link,google ads to google analytiks i hope,this is helpful if you have any,questions or want me to go into more,detail leave a comment below if you,haven't yet make sure to hit that like,share subscribe turn on the bell for,post notifications we will post this as,a blog on our website as well need,momentum.com my name is mac fredrick,check out all of our other videos,and i hope this was helpful and i hope,you get more leads and success with,google ads thanks see you next time keep,hustling

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Google Ads Tutorials: Understanding Google Analytics reports

القياس هو عامل رئيسي لفهم أدائك وزيادة كفاءة إعلاناتك إلى أقصى حد,تساعدك "إحصاءات Google" في تحويل المعلومات إلى إحصاءات,من خلال توفير تقارير تساعدك في التخطيط للميزانية,وإنشاء حملات ذات أداء جيد,سنُطلعك في هذا الفيديو على تقارير "إحصاءات Google",التي تساعدك في فهم أدائك التسويقي,ستتعرّف على "تقرير حملات إعلانات Google",و"تقرير الكلمات الرئيسية في إعلانات Google",و"تقرير الإحالات الناجحة",سنتناول أولاً "تقرير حملات إعلانات Google",للوصول إلى التقرير، انتقِل إلى "الاكتساب" ثم انقر على "إعلانات Google" ثم "الحملات",يعرض هذا التقرير حملاتك في "إعلانات Google" وأدائها,بما في ذلك "النقرات" و"التكلفة" و"المستخدمون" و"الجلسات",و"معدل الارتداد" و"الإحالات الناجحة",عند الاطّلاع على هذا التقرير، يجب أولاً فهم الفرق بين النقرات والجلسات,يتم استيراد النقرات من "إعلانات Google" مباشرةً,وتشير إلى عدد المرات التي تم النقر فيها على إعلانك,بينما تشير الجلسات إلى عدد مرات تفاعُل مستخدم معيّن مع موقعك الإلكتروني,على الجانب الأيمن من التقرير،,يمكنك الاطّلاع على الإحالات الناجحة التلقائية,تمثّل هذه الإحالات مهاراتك التحليلية,أو الإحالات الناجحة في التجارة الإلكترونية,تساعدك هذه الشريحة على مقارنة أداء حملاتك,من خلال إطلاعك على معدل الإحالات الناجحة,يمكنك بعدها إعطاء الأولوية للحملات التي تحقق معدل إحالات ناجحة مرتفع,إذا أردت الاطّلاع على تفاصيل إضافية ليست على مستوى الحملة,انتقِل إلى "تقرير الكلمات الرئيسية",ستجد هنا أداء كل كلمة من كلماتك الرئيسية بطريقة عرض مماثلة للتقرير السابق,يمكنك مقارنة النقرات والجلسات ومعدل الإحالات الناجحة لكل كلمة رئيسية,وذلك للحصول على إحصاءات إضافية تساعدك على اتّخاذ قرارات أفضل في المستقبل,إذا أردت تفاصيل إضافية حول الحملة,أو المجموعة الإعلانية التي تنتج منها هذه الكلمة الرئيسية,يمكنك دائمًا إضافة سمة ثانوية,في هذا المثل، إنّ الكلمة الرئيسية "قبعات" من المجموعة الإعلانية الرسمية,قد حصدت 84 نقرة من 76 مستخدمًا,وحققت 17 إحالة إلى الهدف بمعدل إحالات ناجحة يزيد عن 18%,مقارنةً بالكلمة الرئيسية "جوارب" من المجموعة الإعلانية "أحذية",التي حصدت 26 نقرة من 17 مستخدمًا,وحققت هدفًا واحدًا مكتملاً بمعدل إحالات ناجحة يزيد عن 7%,لنلقِ نظرة الآن على "تقرير الإحالات الناجحة" في "إحصاءات Google",ستجد هنا تقريرين عن التجارة الإلكترونية وعن الإحالات إلى الهدف,يكمن الفرق الأساسي بينهما في نوع الإحالة الناجحة التي يتم استخدامها,سنستخدم في هذا المثل تقرير "نظرة عامة حول الأهداف",يطلعك هذا التقرير على الأهداف المكتملة الخاصة بموقعك,ويساعدك في فهم أدائك الإجمالي,تذكّر أنّ هذا التقرير يعرض بيانات من مصادر متعددة,ولا يعرض فقط أهدافًا مكتملة مصدرها "إعلانات Google",يتضمّن هذا التقرير أهدافك المكتملة ومعدل الإحالات إلى الهدف,وموقع الهدف المكتمل والمصدر أو الوسيط,تعرض "إحصاءات Google" مبدئيًا كل أهدافك,لكن إذا أردت الغوص في تفاصيل الهدف الأهمّ بالنسبة إليك,انقر ببساطة على "جميع الأهداف" واختَر الهدف الأهمّ بالنسبة إليك,ستتمكّن هنا من الاطّلاع على أداء ذلك الهدف,إذا نقرت على المصدر/الوسيط,سيظهر لك تقرير بسيط يضم مصدر هذه الإحالات الناجحة,بعد أن تعرّفت الآن على التقارير المتاحة لك,ستتمكّن من اتّخاذ القرارات الصائبة لنشاطك التجاري وتحقيق أقصى عائد استثمار,لمشاهدة المزيد من الفيديوهات المفصّلة حول استخدام "إعلانات Google" وتحسينه,يمكنك مشاهدة البرامج التعليمية في "إعلانات Google",إذا كانت لديك أي أسئلة أو للاطّلاع على مزيد من المعلومات,يُرجى زيارة مركز مساعدة "إعلانات Google"

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How To Analyze Google ADs Campaigns 2022 | Google Adwords Tutorial

yo what's going on everybody srikanasa,here so how to monitor your,google ads campaigns in 2021 and onward,let's face it the entire advertising,platform has changed,there are so many different rules when,it comes to advertising now,especially in 2021 with things like,google merchant center bands,and so forth these things directly have,a big,impact on how your ads perform how your,ads are shown to the general public,and also how you should monitor them,because if you guys have been following,me for a while and if you haven't be,sure to destroy that subscribe button,down below,but i released a video on exactly how to,do monitoring for google ads campaigns,which you can check out some of those,parts still work however in this video,i'm going to be going over some new,things,which i started looking at in order to,really monitor my google ads campaigns,and make sure they come out right at the,top but without wasting any more time,let's jump right into it the first thing,you'll have to do in order to find any,type of success with these,strategies i'm about to reveal is to,destroy that like button until it turns,blue i promise it's gonna take just two,quick seconds okay hopefully i've done,that,but let's start off by diving right into,my main google ads,account for one of my main shopify,stores so as you can see,within the last 30 days this account has,done a large volume,total number of sales and total cost in,general so if we go all the way down,we can see that within the last 30 days,this account spent roughly,thousand dollars and of course all of,the conversions were not really properly,tracked,but in the end came out to around forty,six thousand dollars about fifty,thousand dollars so,this lets you know that the roast is,absolutely real when it comes to google,ads which is why i recommend it,in the first place but just to show you,guys this is 100 real,i'm gonna go ahead and refresh this so,that you guys can see that none of this,was photoshopped,i did not go in and change anything by,myself so as you can see,it is fully loading right now once it's,loaded i'm going to go ahead and take,you guys,over to the bottom to show you guys so,let's scroll all the way to the bottom,so we see right here fourteen thousand,eight hundred three dollars,and if we look at the total conversions,again forty six thousand nine hundred,about fifty thousand so one hundred,percent real results and of course this,data is not a hundred percent correct,but i want to show you guys exactly how,i even achieved,these results when it comes to,monitoring my google ads campaigns,because,without taking the right steps and,excluding the bad products keywords and,so forth i would not have been,able to achieve such results so for this,example and,this video in general i'm going to be,diving into my main general testing,campaign which is the first one right,here,as you can see it is currently run at,400 dollars a day,and if we look so far within the last 30,days it spent the most amount of money,but what i want you to take a note at is,pause this video for just two quick,seconds and look at,all of the columns which i've laid out,it's really important that you lay out,your google ads account in the following,way,so that you can properly monitor,everything so the first thing,impressions,click ctr average cpc and so forth and,if you go all the way to the right we,can see that it ends right here,with invalid click rate so hopefully you,have passed the video and put your,account in this proper manner,but let's start off by looking at some,of the data exactly,what should you be looking at in the,first place to make some decisions,so first things first the most important,criteria which i look at,always for my campaigns is ctr now,ctr is not directly going to influence,whether i shut off a campaign or not,but it definitely influences what kind,of results i get so i always like to,look at the ctr column but in addition,i like to go up over here and go to the,performance section,to go to then click ctr to see how my,ctr,was performing within the last 30 days,because that really lets you know how,your campaigns were running whether they,were,good or not one main thing a lot of,people fail to realize is that,ctr should always be your focus because,the higher it is,the more your quality score and the,higher your quality score the better,your results you will get,with your campaign so right now we can,see that within the last 30 days it was,0.88,it was kind of fluctuating all over the,place but overall very consistent now,my goal is always to get this to 1 or,higher,it becomes a little bit difficult when,you have a lot of products on your,account now for this account i have over,a thousand products running,especially within this campaign which is,why ctr may not always be,as high as we would like but ctr,definitely the first thing i look at to,monitor my campaigns,to make sure then that that campaign is,in the proper manner and that it's,getting me the result that i want when,it comes,to the exact metric of the ctr next i,look at,is of course average cpc now cpc is,going to depend,per campaign depending on what you set,your max cpc to,it's going to really be different for,each person out there but what i,normally like to do is i like to set,this cpc at around 35 cents to 50 cents,for general testing campaigns,and let it run but once it gets enough,data and if we look at all time for,this google ads account we can see that,this general testing campaign,spent roughly 80 000 which is why the,cpc is so low one thing people fail to,realize is that google,requires time you can't really force,google to work quickly like you can with,facebook,that's why the more it spends the more,time you let it take,the lower your cpc is going to be and,the smarter the algorithm is going to,work for you so cpc definitely is a big,thing if you have a very high cpc,you may be unprofitable so be sure to,look at that and instead up cpc which,you can be profitable at again,my personal preference is 35 to 50 cents,but,next thing i look at is of course the,cost normally for new google ads,accounts,if the campaign has spent over a hundred,dollars 200,maybe even 300 with zero sales there's,definitely a problem you want to go,ahead and check your products,check the landing pages see if there is,any issue there but,otherwise cost is going to mostly tell,me how my campaign is performing,if it is profitable at that cost or now,now for example right now,since january just started when i'm,recording this video people have already,spent a large portion of their budget,when it comes to shopping and because of,that,this campaign is definitely suffering,the robas is on the lower end for these,past few days so what i normally look at,is i look at the cost,to see if it is overspending if it's,spending enough or not,and based on that i make my decisions so,if i'm unprofitable within the past few,days,i'll go ahead and lower the cost but not,touch the bit or anything,especially if it was already working if,it's really doing well and bring in a,very high row as i'll go in and adjust,the cost,maybe 20 increases every seven days or,so so that's normally what i do,when it comes to the cost now the next,column on my list is conversion however,i don't really pay much attention to it,because,the next few columns are going to,determine whether these conversions that,are listed,in this column have any meaning or not,so we're going to look at,the cost over conversion now this number,is extremely important because it is,telling you,what is the cost per conversion that,you're getting are you getting it at a,profitable rate or are you getting it at,a loss,of course if you're getting it at a loss,you want to go in and change some things,so that this changes,and goes a little bit down for me since,i sell,both mid tiket high tiket and low,tiket items 37,per conversion is a great number because,some of the products that i sell,go all the way up to 500 and more so i

Linking Google Ads to Google Analytics & Using the Data

Google Ads, the top traffic source for many website owners out there and Google,Analytiks, the widely used analytiks solution many of you have installed to,get a grasp on your user's behavior.,Although these tools alone already provide so much value, putting them,together actually can be quite powerful.,That's why I've invited Ads Expert Ilana Wechsler from Teach Traffic her channel,is right over there onto the channel to show us how we can use both of these,tools together and use them effectively.,Now we've got lots to cover.,So Ilana, take it away.,Thank you, Julian.,Hi there.,Ilana here from Teach Traffic.com and in today's video, I'm going to be walking,you through how to link your Google Ads account to your Google Analytiks account.,And what you'll see is just how easy it is to do now, before I show you exactly how,you do it you might be wondering why would you bother, why would you bother going,the extra step to link your Google Ads account to your Google Analytiks account?,And really there's two main reasons why you would do this.,The first reason is so that you can observe the behavior of the traffic that,has come from Google Ads so when you start running Google Ads campaigns and,sending traffic to your website, when you log into your Google Ad account, what,you'll find is they will tell you all about the amount of impressions your ad,has, has, um, has had and how many clicks it's had and the click through rate, etc,but it doesn't tell you any information about when somebody,does click to your website.,What happens in, do they view other pages on your site?,Do they leave straight away and have therefore bounced?,You don't have any idea actually what they do once they get to your site.,And as somebody who manages traffic campaigns, you want to really,identify the quality of that traffic.,If so, if you're paying for someone to come to your website,and they leave straight away.,Well, then it's not very good quality.,And personally I'm a believer in quality over quantity any day of the week.,Okay.,So by linking those two accounts, when you log into your Google Analytiks account,,and I'm going to show you in a sec, what it looks like you will be able to observe,the behavior of that Google Ad traffic.,You'll be able to see how many pages they've viewed on your,site, how long they spent on your site, the bounce rate, uh, etc.,You get a whole bunch of information about that Google Ad traffic.,And it's a really good way to identify of are you buying quality traffic?,So that's the first and probably the most important and main reason.,The second reason why you'd want to link your two accounts.,Is so that you can create some what's called Google,Analytiks, retargeting audiences.,Now this is a little bit of an advanced strategy in Google Ads, but,essentially what you're doing is you're creating an audience of people in,your Google Analytiks account based on various type of behavior of which,you choose and create an audience of those people and pushing that audience,into Google ads.,So for example, a classic example of this would be to create an audience of,people who did not bounce on your website.,So perhaps they spent more than three seconds on your site, for example.,So create a subset audience of that, of those people.,Obviously you'll get less people.,In that audience, but you, you know, that they're going to be more engaged and more,adept to respond well to your retargeting campaign and create that audience,in Analytiks and push that audience into Google Ads and show those people,a retargeting ad yeah through Google Ads.,And you can obviously do, you know, it's really limited by your imagination,,what type of audience you can create.,And, you know, I sort of take lots of different methods to create,audiences based in Google Analytiks.,The classic example is the one that I mentioned of filtering,out the people who've bounced.,I also sometimes filter out people who have spent maybe less than,even 10 to 15 seconds on your site.,And yes, we get a significant drop in users, but at least the users,that I am showing a retargeting audience to are really engaged.,And, um, they respond well to our retargeting ads and the retargeting,campaigns, and actually do much better.,Anyway.,So they're the two main reasons why you're going to link your Google Ad account.,Now this video is going to assume that you already have a Google Analytiks,account installed on your website and that you already have a Google Ads account.,Not necessarily running ads at the moment and actually we recommend you do this,step before you even run any campaigns.,So let's dive into a Google Ad account and as you can see here, this account,is completely empty and brand new.,I've got no campaigns.,Now there's actually two ways that you can link these two.,These are Google Ads and Google Analytiks accounts.,You can do it within Google Ads, or you can do it within Google Analytiks.,My personal preference is to do it within Google Analytiks.,So I'm going to navigate to the Google Analytiks account for this partikular,website and what we're going to do is we are going to go to the admin section down,here and then you'll get to this screen.,So you'll see that there's three main panels account, property, and view.,Now it is worth mentioning that you , you do need to be logged in, um, with the,same email address that you've used for your Google Ad account to Analytiks.,So those two, um, they need to match those email addresses.,So if you've got a different email address for your Google Ad account,to your Analytiks account for that property, then you're gonna have some,prompts for some linking problems.,So the email address needs to be the same.,Okay.,So then we go to the, as I said, the admin section here, and you're going to,look in this middle panel here and you're going to click on Google Ads, linking.,Now, obviously I run a number of, uh, Google Ad campaigns and I help a,number of people so I've got access to a lot of Google Ad accounts, uh, and,I've got a manager account so I could potentially link this Analytiks property,to a number of Google Ad accounts.,So I have to choose the right account.,When you are doing this, um, in your own.,Analytiks account.,You might find that there's only one account there.,So don't worry if you see something a little bit different to me,,it's just because I have access to so many different Ad accounts.,So I'm just going to scroll down to find the exact Google Ad account,that I want to link to and here,we have it down here.,I'm going to click that checkbox and click continue.,Gonna give it a name, just, that's just the name.,It doesn't really matter.,I'm going to toggle this to be on all website data and I'm going to click link,accounts and we've linked the accounts.,And then we click done.,That's how easy it is.,And we have linked our accounts.,Now you might be wondering, what is it going to, what's the data going to look,like once I've linked my accounts and once I've got some campaigns running,,so the good news, I'm going to show you exactly what that looks like.,So here I am in a live account, unfortunately I've blurred out the,sensitive information, but what we can see here is when we go on the,left-hand side to acquisition, you'll see there's a Google Ads section.,And then we go to campaigns.,I'm gonna minimize that, and I'm going to scroll down here.,First of all, we can see, uh, for this partikular timeframe, uh, the users,versus transactions, so the sales.,Okay.,And we can see here that our campaigns, we spent two and a half thousand dollars.,If I just.,Toggle across, along here, that's a bit better.,Uh, we spent about two and a half thousand dollars.,We made almost 12 and we can see the different conversion rate,e-commerce conversion rate, uh, for each of the specific campaigns.,And we can also see the bounce rate, right?,So for this smart campaign, we can see it had an 80% bounce rate, which is,kind of typical for a smart campaign.,Uh, but for a c

Google Ads Reports in Google Analytics 4 (GA4)

Hey there, Benjamin from Loves Data here!,Welcome back!,In this video, I'm going to show you how to report on your Google Ads campaigns inside,Google Analytiks 4 (GA4).,We will look at how you can report on your campaigns using the standard pre-configured,reports, how to create custom exploration reports, and seeing Google Ads traffic in,the attribution reports.,Before we jump into the reports, I'm going to briefly cover how to link your Google Ads,account to GA4, if you've already completed this step, then you can skip ahead using the,links in the description below this video.,Okay, let's head to Google Analytiks...,I'm already in the admin section for my demo Google Analytiks property...,Then in the property column, we need to select 'Google Ads Linking'...,Now we need to click 'Choose Google Ads Account'...,And select the account (or accounts) we want to link...,Then we click 'Confirm'...,And we click 'Next'...,I'm going to leave the default setting so that audiences from GA4 are automatikally,published to my Google Ads account.,And I'm also going to leave the default settings for auto-tagging.,This will automatikally pull data into our reports.,Then we need to click 'Next'...,We can double-check the selections we've made, and then click 'Submit'...,We can now see that the Google Ads account is linked to GA4.,Moving forward, data will begin to show up in our reports.,Apart from linking accounts, if you want to create remarketing lists in Google Ads, then,you will also need to active Google Signals.,To do this, we need to select 'Data Settings'...,And then 'Data Collection'...,We can then enable Google Signals...,Okay, now that we've linked Google Ads to Google Analytiks, we're going to take a look,at where we will see the data in our reports.,Remember, you will need to wait for a day or so until you see Google Ads data in your,property, since it will only flow into your reports after you've linked your accounts.,Since we've only just linked our Google Ads account, we're going to use Google's demo,property to take a look at the reports.,So let's open the GA4 demo...,And let's select 'Reports'...,We're looking at the 'Reports Snapshot'...,This report provides a quick summary of your website.,I'm not going to spend too much time in this report, but scrolling down...,I did want to highlight your Google Ads traffic will automatikally show up as 'CPC' (or 'Cost,Per Click').,So wherever you see 'CPC' this includes your Google Ads traffic, plus any other custom,campaigns you're tracking into Google Analytiks with a medium of CPC.,Okay, let's head to the acquisition reports...,And let's open the 'Overview' report...,This report shows you all of the different ways people are finding your website.,This includes how new users are finding your website...,And the ways people are finding your website to initiate a new session...,The card that shows 'Sessions by Session Campaign' is actually dedicated to your Google Ads campaigns.,So this shows you all of the campaigns that are driving traffic to your website.,Let's click the 'View Google Ads Campaigns' link at the bottom of the card...,We're now looking at the dedicated Google Ads report in GA4.,At the top, we can see a bar chart that shows the most popular campaigns...,And there is a scatter chart that shows campaigns with the most sessions and users...,Traveling down, we can see the table.,This lists all of the campaigns from the linked Google Ads account (or accounts).,And we can see a breakdown of metrics for each campaign.,This includes the number of users and sessions...,Along with metrics that have been imported directly from Google Ads...,And on the very right, we can see conversion and revenue metrics...,You can also change the dimension used for the report.,For example, we can select 'Session Campaign'...,And change this to 'Keyword Text'...,This lets us report on the keywords we are bidding on in Google Ads.,Apart from reporting on Google Ads using the standard reports, you can also build your,own exploration reports.,We're going to build a report that combined the keyword that we're bidding on in Google,Ads, with the search term (or query) that someone entered on Google before clicking,an ad.,Let's head back to Google Analytiks to take a look at how we can do this...,Let's navigate to 'Explore'...,And let's create a new 'Free Form' report...,I'm going to name the report 'Google Ads Keywords and Queries'...,To start, we need to enable the dimensions and metrics we want to use in the report.,So let's start by clicking the plus sign next to dimensions...,And let's search for 'Keyword'...,And we need to enable 'Google Ads Keyword Text'...,Then we need to search for 'Query'...,We also need to enable 'Google Ads Query'...,And if you would like to create a different type of custom report in GA4 using data from,Google Ads, then searching for 'Google Ads' will show you all of the different dimensions,you can choose from...,I'm happy with the keyword and query, so I'm going to click 'Apply'...,Now we need to enable the metrics we want to use in the report.,So let's click the plus sign next to 'Metrics'...,And let's search for 'Sessions'...,Let's enable this metric...,Let's also search for 'Conversions'...,And enable this metric too...,Now I'm going to click 'Apply', but again, if you want to create a different type of,report, you can select additional metrics.,Now we need to drag the dimensions under 'Rows'...,And the metrics under 'Values'...,We can see the report isn't quite ready yet, since we can see there is a large portion,of 'Not Set'.,This is for all of our non-Google Ads traffic.,So Let's scroll down...,And select 'Filters'...,Now let's choose 'Google Ads Keyword Text'...,And for the match type, let's choose 'Does Not Exactly Match'...,For the expression, we can then select 'Not Set'.,If this doesn't appear, you can also type it in.,Now let's click 'Apply'...,We've now created a report that shows us the keywords we're bidding on and the queries,people are searching for on Google to see and click-through on our ads.,And for each row, we can see the number of sessions and conversions.,Now that we've covered the standard reports and how to create a free form report, let's,take a look at how our Google Ads traffic appears in the attribution reports.,Let's head back to Google Analytiks...,To view the attribution reports, let's navigate to 'Advertising'...,We're looking at the 'Advertising Snapshot' report, and it's a little bit like the reporting,snapshot we looked at earlier.,However, in this report, our Google Ads campaigns will be listed as 'Paid Search'...,And if you're running display campaigns, those campaigns will be listed as 'Display'...,Let's head to the 'Model Comparison'...,This lets you compare attribution models to see how different models impact your conversion,and revenue metrics.,By default, this report compares the last-click attribution model to the linear model.,You can change the models using the drop-downs at the top...,We're going to head to the next report, but if you would like to learn more about the,attribution models available in Google Analytiks, then take a moment to check out my dedicated,video.,Now let's take a look at the 'Conversion Paths' report...,At the top of the report is a visualization based on the attribution model that has been,selected...,Then traveling down we can see the different paths leading to conversions...,In this example, we can see that there are almost seven thousand conversions that are,attributed to display campaigns...,And that this was the only touch-point before the conversion.,And we can see paid search as a single touch-point too.,There are lots of rows in the report, so take time to open your own GA4 property and look,at the different ways people are engaging with your marketing channels.,So that's how you can report on your Google Ads traffic in GA4.,Remember that in order to report on the performance of your campaigns, you will need to ensu