google ads benchmarks

Analysing & Optimising Campaign Performance Explained

In this article, we will discuss how to optimize your Google Ads campaign performance. This is a crucial aspect of managing campaigns that many people struggle with. We will focus on a simple method to make data-driven decisions and allocate budgets according to campaign performance.

Steps to optimize your Google Ads campaign performance:

1. Analyze Acquisition Data:

In Google Analytics, you can view your performance by channel and goal attainment. This includes click to mail, tap to call, filling out a thank you inquiry page, etc.

2. Choose Relevant Columns:

In the Google Ads platform, select the relevant columns for your data analysis, such as search impression share, cost conversion, and conversion rate.

3. Download Data into Excel:

Export the data into Excel and remove any columns that cause confusion. Focus on cost, impression share, and conversions.

4. Add Percentages:

Add percentage cost and percentage conversions columns to the data. Divide the cost for each campaign by the total cost of the campaign and do the same for conversions. This will give you a clear picture of the cost and value of each campaign.

5. Analyze Campaign Performance:

By comparing the percentage cost and percentage conversions, you can quickly understand the cost impact and value contribution of each campaign. Allocate budgets accordingly.

Optimizing your Google Ads campaign performance is essential to maximize your return on investment. By following these simple steps, you can make data-driven decisions and allocate budgets based on performance. Remember to keep it simple and focus on the most important columns to achieve the best results.

⚡️ Google Ads Benchmarks - CTR, Conversion Rate, Cost Per Conversion

Benchmarking Metrics for Google Ads Campaigns

In this mini-series on metrics to look at in Google Ads, Michael Nadalin, Market Lead, discusses benchmarking metrics in the third part. The first two videos covered level one and level two metrics respectively.

Benchmarking Metrics:

- The most important level one benchmarking metric is the cost per conversion.

- For lead generation search campaigns, the CTR should be between 4-15%.

- For non-branded high intent traffic, aim for a CTR between 6-10%.

- Conversion rates for landing pages should be between 5-20%.

- Always operate on the conservative side when setting conversion rate expectations.

- To calculate a reasonable cost per lead, divide the cost per click by the conversion rate.

- The goal is to get the highest quality traffic for the client, not just a low cost per lead.

Setting benchmarking metrics is crucial for optimizing Google Ads campaigns. By aiming for realistic metrics and setting conservative expectations, advertisers can achieve better results and avoid misleading clients. Ultimately, the goal should be to get the highest quality traffic for the client, not just a low cost per lead.

[NEW DATA] Updated Google Ads Industry Benchmarks You Must See

2022 Search Marketing Benchmarks and What They Mean for Your Business

In this article, we will go through the latest data on average CPC, click-through rate, cost per lead, and conversion rate across various search marketing platforms for 2022. We will also discuss why these numbers matter, what they mean for your business, and how to adjust accordingly. But before we dive into the data, let's take a moment to introduce ourselves and where we're from.

- We have a diverse audience from all over the world, including Dallas, Germany, Salem Mass, Asbury New Jersey, Arizona, San Antonio Texas, Florida, Orlando, Phoenix, Cleveland, Cincinnati, Kansas, Baltimore, Canada, Edmonton Alberta, and Michigan.

Why These Numbers Matter:

These benchmarks serve as a guiding light for where you ideally want to be in terms of CPC, click-through rate, cost per lead, and conversion rate. However, keep in mind that these are just guidelines and not set in stone. It's normal not to hit these benchmarks and adjust accordingly.

- These benchmarks help you track your progress and measure success.

- They can help you make informed decisions about your advertising budget and strategy.

- They allow you to compare your performance to industry averages and competitors.

2022 Search Marketing Benchmarks:

- Average CPC: $2.69 for Google Ads, $0.90 for Bing Ads, $2.52 for Facebook Ads

- Click-Through Rate: 3.17% for Google Ads, 1.97% for Bing Ads, 1.61% for Facebook Ads

- Cost Per Lead: $67.66 for Google Ads, $44.68 for Bing Ads, $43.21 for Facebook Ads

- Conversion Rate: 4.02% for Google Ads, 2.94% for Bing Ads, 9.21% for Facebook Ads

Adjusting to the Benchmarks:

- If your CPC is higher than the benchmark, consider refining your keyword targeting or adjusting your bidding strategy.

- If your click-through rate is lower than the benchmark, consider improving your ad copy or targeting a more relevant audience.

- If your cost per lead is higher than the benchmark, consider refining your targeting or adjusting your bidding strategy.

- If your conversion rate is lower than the benchmark, consider improving your landing page or adjusting your targeting.

By understanding and tracking these benchmarks, you can make informed decisions about your advertising strategy and budget. Remember, these benchmarks are just guidelines, and it's normal not to hit them exactly. Adjust accordingly and keep striving for success. And don't forget to check out our social media and blog for more insights and updates.

[NEW DATA] Updated Google Ads Industry Benchmarks You Must See

Local IQ Webinar: Latest Data on Search Marketing Platforms

During this webinar, we will be discussing the latest data on the average cost per click (CPC), click-through rate (CTR), cost per lead, and conversion rate across search marketing platforms in 2022. We will also talk about why these numbers matter, what they mean for your business, and how to adjust accordingly.

Industry Poll:

Before we begin, we want to know what industries our attendees are in. We have a diverse group, including travel, home improvement, performing arts, logistics, legal, health and wellness, hearing aids, fine jewelry, entertainment, aesthetics, and social work.

Data Collection:

We collected this data through proprietary marketing technology and first-in-class service. Our aim is to help businesses find, convert, and keep customers. Our sister brands, WordStream and Reach Local, are also part of our all-in-one marketing platform.

Why These Numbers Matter:

These metrics are benchmarks that can guide you on where you ideally want to be. However, keep in mind that these are just guidelines, and if you're not hitting them, it's totally normal. We'll show you how to adjust accordingly.

Thank you all for joining us. We hope you find this webinar informative and helpful. Remember to follow us on social media for more updates, and check out our blogs for more in-depth information on these topics.

Stop making this MISTAKE in Google Ads

Last week, a video about common mistakes in Google Ads campaigns was posted, which received positive feedback from many viewers. In this article, we will discuss the next biggest mistake that many people make in their Google Ads campaigns.

The Biggest Mistake: Not Adding Enough Negative Keywords

- Many people do not add enough negative keywords to their Google Search and Shopping campaigns.

- This is a big mistake because adding extra negative keywords can increase click-through ratio.

- Click-through ratio is important because Google rewards ads that have a high click-through ratio.

- Increasing click-through ratio can make it more likely for Google to show your ads over your competitors' ads.

- It is important to go through all search terms that have triggered your ad, even if they have not generated clicks.

- Doing search term audits every 72 hours or twice a week can help optimize your account.

How to Add Negative Keywords:

- Go to the keyword section and look at search terms.

- Filter from lowest impressions to highest impressions.

- Add negative keywords for search terms that are not relevant.

Benefits of Regular Search Term Audits:

- Cleaner search terms.

- More targeted searches.

- Higher click-through ratio.

Regularly doing search term audits and adding negative keywords is crucial for the success of Google Ads campaigns. By taking the time to optimize your account, you can see an increase in click-through ratio and ultimately, conversions.

Google Ads - Benchmark 2022

Benchmarking is a key term in digital marketing and can be complex to understand and evaluate. In this article, we will focus on benchmarking in Google Ads and explore its importance, factors that affect it, and how to use it effectively.

What is benchmarking?

A benchmark is a data point or a CPI (cost per impression) that is compared with another company, industry, or channel, such as Google, Facebook, Instagram, TikTok, and others. However, it is essential to consider the benchmark with caution since it depends on many factors that can affect its effectiveness.

Factors that affect benchmarking:

- Cost per click (CPC): the amount you pay for a click inside your ads. It varies by industry and can indicate competition and the level of investment made by companies in online advertising.

- Click-through rate (CTR): the ratio between the number of clicks and impressions. It can reflect the quality of your ads, the relevance of your content, and the interest of users in your offerings.

- Conversion rate (CR): the percentage of visitors who take a specific action, such as making a purchase or filling out a form. It depends on many factors, such as the user experience, the availability of products, and the payment methods.

Using benchmarking in Google Ads:

Google Ads is a valuable tool for benchmarking, and it provides many metrics and features that can help you assess your performance and compare it with your competitors. For example, you can use WorldStream, a website that offers updated information and insights on digital marketing, to access benchmarks for Google and Microsoft, divided by industry and evaluated according to specific KPIs.

Benchmarking is a crucial aspect of digital marketing that can provide valuable insights into your performance, competition, and market trends. However, it is essential to use it with caution and consider the many factors that can affect its accuracy and relevance. By using Google Ads and other tools, you can make informed decisions and improve your results over time.