google ads campaign management
Published on: February 3 2023 by pipiads
Table of Contents About google ads campaign management
- Google Ads Optimization: Watch Me Optimize My Brothers New Campaign!
- How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]
- Fastest way to make $500/Day with google ads affiliate marketing | google ads affiliate marketing
- Free Google Ads Course 2022 - Complete Step-By-Step Google AdWords Tutorial
- Google Ads Campaign Management - 4 FAST Ways To Improve Your Campaign
- Google Ads Campaigns how to Transfer Campaign from one Account to Another **EASY WAY*
Google Ads Optimization: Watch Me Optimize My Brothers New Campaign!
what's up, guys, rob, from clicks geek here and today's video, we're going to run through google ads for local lead generation and i'm actually going to walk you through how to optimize a campaign that i haven't optimized yet, and it's funny because this is actually one of my. this is my brother's campaign, right? so my brother, mike, has a cpr training business and he started running google ads- small budget, 14 a day- but just to get going to see what we can do with it, we started rolling it out. i think he started like: see here may 2nd, so a couple days, a little over a week- and, um, you can see here some quick stuff. he's gotten a bunch of clicks and he's gotten a bunch of leads too. and this is before we've even done anything with this campaign. i've literally not even optimized yet. so we're going gonna do that today. um, before we get into that, don't forget to subscribe to the channel and check out the links in the link street in the description. we have a ton of free stuff in there for you guys, also a free book, um, and if, as always, if- you want to work with us, there's a link to um application page for our, our agency. all right, so let's go right into it. we're probably going to do today a little bit of google ads optimization and landing page optimization, depending on what i find, and i'll kind of walk you through my logic what i'm looking for. so i just did last 14 days to catch all of uh. all days we were running and he was paused a few days i think, and in between. so there's it's kind of uh shaky so i wanted to last 14 days. now they've gotten uh. mike's got 59 clicks, 519 impressions and keep in mind this is a really small local campaign. this is one, one or two counties, i believe i think it's two counties in pennsylvania. eleven percent click-through rate. average cost per clicks: 1.68. total cost that he spent since the campaign started was 99 and he's gotten nine leads at a cost per lead of eleven dollars. conversion rate of 15 percent, which i'm okay with, but ideally i'd like that to be above 20 or 25, as you guys know. but to start that's not bad and mike has booked jobs from this. so there is an roi in the campaign already from just the nine leads. so if we go into like ad groups and we sort by ad groups here and clicks, we can see here. all right, cpr classes: 31 clicks, one conversion, 50 bucks. so that's not, that is not what we want. so let's go into that ad group and see what's going on here. all right, so we see the phrase match got 16 clicks, one lead near me, five clicks, nothing. so i'm just gonna pause that. that's oh for five, and we're going to go in and see what's going on in the search terms report for this ad group. but low for five is no bueno and i just probably not waste time. so if we go into search terms for this ad group, we're going to see the actual keywords typed into google and it's not even showing the conversion that came through, which is probably because google just changed how they do that, or could be it was a call. so here, right off the bat here: ymca, cpr classes, st mary's cpr classes, um, pulse, cpr training. so these are all. these are all ad groups, or, i'm sorry, these are all keywords we're going to have to, uh, add to a negative list. so let me open this up and we're just gonna create something really quick, just so we have it. so ymca was one. let's go back in there. saint mary: that's one red cross now because it works for the red cross, tiknically pulse- not really sure what that is, but just get rid of it. all right, these are good, baby. you should probably actually break these off into its own ad group, pet cpr. so no, we don't want pet stuff. so what we're doing here is just taking terms that wasted money and making sure we don't do that again. all right. so cpr classes near me. now, these are good, all right. so let's go back out of that. we're gonna keep the one keyword that drove a lead going. i'm going to let it go for another week and just see, because 27 dollars is still not bad for a conversion for this. so i'm going to keep that going. so if we go now just to the overall campaign view, go to search terms. we'll just see what is going on here. alright, so cpr certification near me- that is a good one. we want more of that. class is near me, looks good. all right, so not really much data to go off of, but we did find some good negatives, so that's a positive thing here. let's go into the settings and i want to see what the conversion rates are based on devices- all right. so computers is actually a little bit higher. so i'm going to remove that negative seven percent, because i honestly did not believe that that would. that would not uh, that that would convert higher. usually it doesn't, but we'll get rid of that. and 12-hour leads for mobile i'm happy with. let's take tablet off, too. just see what that does. so that looks good. now let's go up to recommendations and just see what kind of google's trying to sling at us sometimes. it's not bad, all right, so i'm not going to do this. i am going to try this. i'm going to get rid of this. don't want dynamic ads, so i'm actually going to try maximize conversions, which is funny that they're suggesting this, because i just toked- yesterday was mother's day, so obviously i saw my brother and, uh, i actually just told him that this is something. this is the next move, when google's ready for it to be done, and google's basically telling us by recommending this: hey, looks like you have enough data to uh to run maximize conversions and, um, you should do that. so we're gonna give it a go and we'll see how that does over the next week. should be good, though, and we're going to take the negative keywords that we added or that we curated from the search terms report. we're going to drop those into the negative keyword list. we're gonna let google take the reins for bidding, so we're not gonna optimize any bids or anything like that. i do just wanna take one more look at the keywords. it's funny that cpr certification near me and cpr classes near me didn't work but certification did, strange, all right. well, we're gonna google do its thing now. so we'll see how that goes. and that's probably ed messaging me right now. beat it, ed, get out of here, all right, uh. so yeah, that's uh. that's all i got for today. but you can see here. i think i said this was two counties and if we go in here it's montgomery bucks, yeah, chester. if you want to see the landing page, you actually have that pull up too. so i don't know if i don't know if i can adjust this to get it all in view, but it's really simple: um logo, call to action, contact form, all the sites he does, trainings at, more call to actions, bullet points, some covet info, toks about what they do, introduces everybody, their instructors, stuff like that, called action, more class pictures of all the stuff they do, final call to action. so really simple landing page, effective. i mean you saw it converting 18 on uh desktop and i think it was 13 on mobile. so we can definitely bump that up and i'm sure maximize conversions is gonna have a huge part in that. but so far, so good. mike's booking deals. there is an roi in the campaign, so we'll just let the train keep going and um again, if you're looking to run local ads in your area for your business or you have a client who wants to run google ads, stuff like that, obviously drop a comment below this video or you can visit one of the links in the description. we have a ton of stuff in there for you guys. as i said before, and again, don't forget to subscribe to the channel. hopefully this was informative. i'm actually gonna send this to mike right now. so, uh, thanks guys, and i'll catch you later.
How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]
- [Instructor]. In this video, you're going to learn exactly how to set up your first Google ad, step by step. So let's dive right in and create our first Google ads campaign. First, we're going to click on Switch to Expert Mode so that we get full control over our new campaign. Then Google wants to give us some guidance by asking for our campaign goal. However, we're going to click on Create a campaign without a goal's guidance. By choosing this option, we keep full control over our campaign. Then we have to select a campaign type. In this video, we're going to create a Search campaign using simple text ads. Those are the kind of ads you see when you search for something on Google. Later in the video, we'll define exactly what search keywords we want our ads to show up for. Now we can determine what should happen when somebody clicks on our ad. As an example for this video, we're going to create ads for an online store selling standing desks, So we wanna get new visitors to our website. So we're gonna type in the URL of our online store. Then let's click CONTINUE. Now we have to define our general campaign settings that will apply to all of the ads inside of our new campaign. So let's give our campaign a name that reflects exactly what we are advertising. Then on the next step, we wanna make sure to deselect Display Networks. This is really important so you don't waste money on useless clicks. You can leave to Search Network enabled if you want to, but I like to turn it off in the beginning so my ads only show up on the standard Google search engine. Then we're going to click on Show more settings. Here you can define a start and end date for your campaign. So if you don't plan on regularly checking your Google ads account, I recommend to set an end date so Google doesn't keep charging your credit card if you forget to turn off your ads. If you only want your ads to show up at a specific time during the day, you can define your ad schedule here. Now let's move on to targeting and audiences. You wanna make sure that your ads will only be seen by people who are your ideal customers. So let's click on Advanced search to find the locations that we wanna target. You can go really broad here or really narrow, depending on your target audience. Let's say we ship our products only to the US, so we're just gonna select United States and then click SAVE. Then we're gonna click on Location options and change the target from presence or interest to presence. This will make sure that our ads will only be shown to people who are actually physically located in the United States. For languages, we're just gonna select a language of our customers, which, in our example, is English. We're going to skip the audience tab because we don't have any audiences yet that we can remarket to. So let's move on to budget and bidding. First we have to decide on the currency that we wanna use to pay for our advertising costs. Then we have to decide on our average daily budget. So let's put our daily budgets to $10.. This will tell Google that they're not allowed to spend more than $300 per month on this campaign. 30 days in a month times $10 average daily budget. Google will then try to figure out the best times to show our ads. So sometimes it might spend more than $10 in one day and sometimes it will be less than $10. But with the average daily budget at $10, we will make sure to not spend more than $300 in one month. Of course, later on we can always come back to this campaign and change all the settings. Now let's look at bidding. Those settings will define how much you're willing to pay for one click on your ad and also your bidding strategy. If you wanna know exactly how the Google ads bidding system works, I highly recommend to watch my detailed Google ads tutorial, where I go a lot more in-depth. I leave a link to that video down below in the video description. To start off this campaign, we're gonna leave the focus on clicks and set our maximum cost per click bid limits to $1.. I also recommend to set up conversion tracking using Google Analytiks so later you can change your bidding strategy to maximize your conversions. I leave a tutorial in the video description that'll show you exactly how to set up conversion tracking using Google Analytiks. Then let's move on to ad extensions. Ad extensions are very useful because they make your ad larger in size, so it takes up more space in the Google search results. This usually results in a higher click through rate, which also increases the quality score of your ad. Having a high quality score lowers the price that you have to pay for each click, So we definitely wanna use Ad extensions. For this campaign, we're going to add four sitelink extensions that lead to different pages on our online store. We're also gonna add some collard extensions. Google will not always show all of your extensions, but you still should add them because if they are shown, it will increase your click-through rate because it takes up more real estate on Google. So let's now click on SAVE AND CONTINUE and move on to the next step. Now we are at the ad group level, where we can define the search terms, also called keywords, that we want our ads to show up for. I recommend to dedicate one ad group to one keyword group so that we can make our ads as relevant as possible for our keywords. This strategy will make sure that we get the highest quality score possible, so we get the best place on Google and pay as little as possible for our clicks. So, for example, in the first ad group, we're going to target the keyword standing desk. So that's what we're gonna call our ad group, And then we're going to define our keyword match types. The keyword match types define what combination of our keyword group standing desk will trigger our ad. First we're going to use the exact match by putting brackets around our keyword so that whenever somebody exactly types in standing desk, our ad can show up. Then we're also gonna use the phrase match by putting quotation marks around our keyword. That way, whenever somebody types in a phrase including our keyword standing desk, our ad can also show up. And then we're also gonna use the so-called modified broad match so that our ad will also show up when people use the word standing and the word desk in the phrase that the type in the search bar. If you wanna learn more about keyword match types, then check out my complete Google ads tutorial. you'll find the link in the video description below. Now we are done setting up our first ad group, So we can also start another ad group for a different keyword. Let's now go for the keyword height adjustable desk, And we're gonna use the same match types like before, but now apply to the keyword height adjustable desk. You can continue this process until you've created ad groups for all the main keywords that you'd like to target. However, later on you can always come back and add more ad groups and keywords. Once finished, we're going to click on SAVE AND CONTINUE. So now we are at the ad level offer campaign. so this is where we create the actual ads for our ad groups. The ads that we're gonna create here is exactly what people will see when they type in our targeted keywords that we have just defined. So let's create our first ad for the keyword and ad group standing desk. We're going to add three headlines to our ad and we're gonna make sure to include our keyword, standing desk, to make sure our ad is as relevant as possible to our target search term. The display path is what's shown to people when they see the ad, but it's not where people will go when they actually click on the ad. So we can also use this path to make our ad more relevant to our keyword. So we're just gonna type in standing-desk. Then, for the ad description, we're also gonna use our keyword once or twice and we make sure to use up as many characters as we can. That's because we want our ads to take up as much real.
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Fastest way to make $500/Day with google ads affiliate marketing | google ads affiliate marketing
do I have my get response affiliate account. I've made over 500 right here and my pending ending is 491 dollars and right here, my all-time earning is over 13 000 and I'm gonna go ahead and refresh this. so you know this is all legit, okay, not some kind of fabricated BS or something like that. okay, I'm gonna go ahead and click on the reload button on top right here and I want to give it a second, and now I'm done refreshing the page. as you can see, right here, everything is still intact. I still have over 500 right here. I'm showing you this just to establish a little bit of clarity. okay, so in this video, I'm going to walk you through, step by step, how to make recording commission using Google ads. okay, so I'm going to show you, step by step, how to set up this system for yourself so you can start making 500 or more on a real Curry basis. okay, so, all that being said, go ahead and smash the thumbs up button and let's get started. okay, so the first thing you're gonna have to do to make this whole strategy work is to find a recurring affiliate program. okay, to do that, you want to head over to Google, obviously, and search for reoccurring affiliate program. okay. so once you search for that, a bunch of affiliate programs are going to pop up. okay, so, this blog right here has over 200 recording affiliate program, and it goes on. this one has 30, 50, 20, and it goes on and on. okay, so you want to click on one of these blog artikles and want to open them up? okay so, as you can see, right here, I have a bunch of reoccurring affiliate program in different niches. okay, so, go ahead and pick one of these. okay, based on your own Niche. okay, so, right here, we have build around SEO, active trial, active campaign, and it goes on and on and on. okay, so, as you can see right here, we actually have convertkit and get response. so, let's say, you want to promote, get response, like I'm doing, all you have to do is to go ahead and copy: get response. okay. so once you copy it, open up your browser, paste it on there and be like affiliate program. okay, hit enter and what's going to happen is that it's going to present you with the affiliate program. okay, so, as you can see right here, it says: get response, affiliate program recurring and bound to you. okay, if I go ahead and click on this first link, it's going to redirect me to the getresponse affiliate program page. okay, as you can see right here, this is the reoccurring affiliate program that lets you keep 33 of whatever the customers pay, and this is the Bounty that pays you a hundred dollars for every single sale. so, as you can see right here, from here, I can very easily click on sign up and sign up to the get response affiliate program, or I can very easily log in. okay, so it's pretty much the same thing with the other. that affiliate program right here is pretty much the same thing with aweber, Benchmark, convert, kit, sandaling. basically, if I want to promote any of this product, all I have to do is to copy their name, paste it on my browser and search for the affiliate program. just like that, I'm going to get access to my affiliate link and start promoting in less than a couple of minutes. okay, so that's actually step one of this tutorial. okay, so I'm just going to go ahead and do that right here. I'm going to scroll down and here is mine. I'm gonna go ahead and copy mine. okay, so this is get response affiliate program. okay, I'm going to use this one as an example. okay, so I'm just going to go ahead and paste my link on here and I want to move her to the next step. okay, and the next step actually is to set a Google ads campaign. so you want to pay close attention to this. so you know exactly how to set this whole thing up, because if you can't set it up correctly, you're gonna set up an ad campaign that will end up not making any money, okay. so what you want to do, you want to head over to Google ads right here, okay, and once you're on Google ad, very easily click on the Google ads logo and you're going to be redirected straight to this page. it, right here, okay. so, basically, this is not my account, okay, because I don't want to blow up things. so that's why I use this account, okay. so once you're here, first off, you want to do a keyword research, okay, and you want to make sure you actually target the people that will be willing to pull up the credit card and pay for the software or whatever recurring affiliate program you're trying to promote, okay. so, first off, you want to ignore everything and click on the tools icon on the top, okay. so once you click on that, you want to click on Keyword Planner. so once it's done, you're going to be redirected to a page that looks like this: okay, so once you're here, very easily click on discover new keywords and you want to remove the default country by simply clicking on it and clicking on S? okay, go ahead and click on Save. and now you want to go ahead and type in a keyword relating to the affiliate program you're trying to promote? okay, because I'm trying to promote the get response affiliate program. I want to be like get response. okay, so once you search for that, you want to go ahead and click on get results and right here you will be presented with a bunch of results. okay, so the first one is get response. okay, it's getting up to 100K to one million searches every single month. okay, so this is not the kind of keyword we are looking for, because a bunch of get response users are searching for this when they're trying to log into their get response account. okay, so we want to scroll down. so right here we have get response pricing. okay, this kind of keyword we want to go for, because if someone is searching for the price of get response, this means they probably want to buy get response. okay, so you want to copy this keyword. click on the check box to copy. so we have the first keyword. want to scroll down and Target more great keywords? okay, so unscrew that and right here we have get response pop up, get response landing page. okay, you want to copy this one? okay, copy. get response review. copy. get response webinar WordPress and get response email marketing- okay. so you want to go ahead and copy as many keywords as possible? okay, as you can see right here, this one is actually low competitive. this one is medium. I'm going to go ahead and get rid of that one. okay, because we want the low competitive keywords so we can pay as little as possible. okay, so we want to scroll down, scroll down, make sure all the keywords you have are low competitive. okay, it's very easy to get this low competitive keywords. okay, if you search for the recording affiliate programs and do your research, where you're going to find a lot of affiliate program that no one else is promoting but is getting a lot of searches on Google. okay, so there are a lot of them right here. okay, so I'm just going to proceed with the video. okay, so right here, we have four keywords right here, but you want to go ahead and copy as many as possible, okay, so now I'm just going to go with four, because I don't want to make this video way too long. okay, so I'm not gonna go ahead and click on copy right here on the top and I want to save the copied keyword on my notepad. Okay, I'm gonna go ahead and save that in here. okay, so we have get response pricing, get response review, get response, webinar and email marketing. okay, so these keywords are getting pretty good searches every single month. okay, as you can see right here, get response pricing is getting one to ten thousand searches every single month. okay, get response review, the same thing, and it goes on and on and on. okay, so they're getting pretty good searches. okay, so we're going to be getting a bunch of traffic when we try to run as targeting this keyword. okay, so now we have our targeted keywords right here. we want to start running our ad, okay. so basically, to do that, we want to click on our little Google ads manner on the top right here, and we're going to be redirected to this page. okay, so once we are on this page, we want to easily click on new campaign right here, and once we click on that, it's going to redirect us to this pa.
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Free Google Ads Course 2022 - Complete Step-By-Step Google AdWords Tutorial
what's up everyone, welcome to my free Google ads course. in this course, I'm going to be going through a lot of the different Google ads campaigns. I'm going to be teaching you how to set up conversion tracking. I'm going to teach you how to enable remarketing and create remarketing campaigns. you can use this table of contents and there's also a clickable table of contents in the video description so you can easily jump around if you're looking for a specific type of campaign. otherwise, if you want to just learn about all the different types of campaigns that you can run in Google ads, the only major campaigns I'm not going to be going over in this video are app campaigns, mobile app campaigns, shopping campaigns and local campaigns. otherwise, you're going to learn how to create a search campaign, performance Max campaign, Discovery ads, display ads, YouTube advertising, Google ads, remarketing and call campaigns. now one quick note. the website I use a lot in this course, farmhousegoalscom, is currently being switched to a new server, so it's probably going to be live at the end of the week. I'm working on a few things in the back end and, as I'm transferring it to another server and I'm working on a few things content-wise, so the website will be back live, but if you go to reference it about a week or 10 days after this is published, you might not see the website yet, but it will be back live. especially by October 2022, you'll see that website. so let's get started with the course. okay, so we're going to start here at the Google ads home page, and I already have a Google account. so what I'm going to do is use that Google account to create a new Google ads account. so what we're going to do is we're going to come over here to start now, and when you get started with a new account, they're going to ask: what's your main advertising goal? now, what I would recommend doing is not going through this process, scrolling down and you want to switch to expert mode. so we're going to come down here to: are you a professional marketer? switch to expert mode now. this will bring us right to this screen to build a new campaign, and they're going to ask to choose our objective. now what I would recommend doing is creating an account without a campaign. so that's what we're gonna do now is create an account without a campaign, and now what we're gonna have to do is set up our billing information. so you want to start with your billing country, your time zone and your currency. so in this case, these all match what I have, so I'm going to click on submit and we got a message: congrats. you're all done so. now what we're ready to do is explore our account. so the first thing that we need to do is set up our billing in case we do want to run actual campaign. so you're not going to be charged in Google ads until you actually start driving clicks for your business or whatever type of campaign you're running, but for the most part, it's going to be clicks. so you're not going to be charged when you set up your Google ads account. and you're not even charged when you launch a campaign until your campaign starts getting some activity. so they're going to have messages here like this: discover new insights. and there's really no downside to going through some of the new insights and some of the different tips that Google ads gives you. in this case, I'm just going to click on got it and what you want to do is go to tools and settings up here at the top and over here on billing. you want to come over to settings. okay, now this is where you want to set up your new billing, your payments. however, you're going to do payments for your Google ads account. I usually just use a credit card, so what you have here is billing country- mine is United States- and then you're gonna have a currency here that you need to choose as well. and then we're going to scroll down here and you're going to see account type. so you could do individual or organization, depending on what type of account you have. in this case, I'm just going to do individual and it's going to say to add a credit or debit card. so that's where you're going to want to add your card number here. so I just set mine up as Corey Farmhouse when I created my new Google ads account, so that's what it's showing for my cardholder name. but in this case you want to enter your card number here, your card holder name and your zip code, and click on submit so you can learn more about how your charge. you'll see you'll be charged automatikally on the first of each month if your balance reaches your payment threshold. before then, you'll be charged immediately. you might see some initial charges, some smaller charges, when you first start with Google ads, because your payment thresholds are smaller when you first get started. I will link to this: learn more so you learn how you're going to be billed for your Google ads account. so that's where you need to get started is how you're going to actually pay for your advertising. I'm going to click on cancel for right now because I'm not actually going to be running ads in this account, so we're going to come back over here to our Google ads account. hey everyone, thank you for your support watching my videos over the years. if you want to continue to support my channels while also using some of the best marketing tools, you can try either s CM rush or spyfu, if you haven't already. both are great PPC and SEO tools. if you use the link at the bottom here for either one, they are affiliate links, so it will help support my channel and support Surfside PPC. if you're not interested, no problem. back to the video. and what you're going to see is: let's start by creating a new campaign in ad groups for your business. now, one of the things you're going to see is if you click to create a new campaign, some of the objectives here are sales and leads, so these actually take into account the actions that are happening on your website, whether they are purchases like a sale, or they are leads, somebody fills out a form, maybe someone gives you a phone call, so all of those can be different types of objectives that are also referred to as conversions in Google ads, and that allows you to optimize your campaigns for your key performance indicators. so, before you even launch your campaign, I would highly recommend setting up conversion tracking, and we can do that by going to tools and settings, and in this case, you want to come over here to measurement and you want to go to the conversion screen. so this is where you can actually create new conversions that you can optimize your campaigns for. so you can see, see how Google ads help you achieve your goals. so conversion tracking helps you see which keywords, ads, ad groups and campaigns Drive the customer action that you care about: purchases, subscriptions, app installs, phone calls and, more basically, any measure of success for your business, no matter what it is, can be measured in Google ads and you can actually optimize your campaigns and your budgets to drive more conversions. so that's why we want to start with conversion tracking now. in my case, I'm going to be using my Google analytiks 4 account and I'm going to import my main conversion for Farmhouse goals. I already have my conversion tracking set up in Google analytiks 4.. so if you come over here to conversion events, you're going to find that here in configure. when you go to configure, you'll see your events, your conversions and your audiences. so what we're going to do now is we're going to come over here to conversions and you can see I have my affiliate click conversion right here. so what we want to do is I want to link my Google analytiks 4 account to my Google ads account so that they can essentially communicate with each other and I can import this conversion affiliate click directly into my Google ads account. so what you want to do now is go to tools and settings and you want to come to under setup and you want to click on linked accounts. you'll see here all the different accounts that you can link to your Google ad.
Google Ads Campaign Management - 4 FAST Ways To Improve Your Campaign
what's going on guys? welcome back, rob, for my PPC trainingcom today's video. I'm gonna go through four separate strategies that you can implement immediately to turn around any Google AdWords campaign. all right, so today we're going to go through four optimization tactiks I'm gonna share with you that are really powerful if you do them consistently. you should be doing all of these on a weekly basis. except for EDX, that should be every 30. it, excuse me, every 30 to 60 days. so the four that we're gonna tok about: our device bidding, keyword bidding, adjusting and testing your ad copy to optimize your ad copy, and adding in negative in keywords. first things first. let's go into our example campaign here: PP, white-label, PPC. we are gonna do the first optimization tactik. so first thing you want to do is go into your time frame up here and you want to do the previous 30 to 60 days. usually we do it every 30 days is the best. it's a nice set of data to go through. you can tell here we have to do all time because this campaign we just turn on and off whenever we need leads, which isn't that, isn't that often. so you choose your: your last 30 days, last 60 days, whatever first optimization tactik we're gonna do is go to device bids and look at that data. you can see device bids. you have computers, tablets and mobile phones. so ignore my, ignore my bid adjustments already. let's just say you're starting with 0, like your campaigns are. so if we look at our data here, we can see that desktop computers are sending all of our conversions, converting at 35 percent, and tablets- this is probably just a fluke. it's saying it's the one impression of one click and a double converted and mobile we have turned off. so ignore that. like what? like I said, we have nothing here. so let's say we were running all this and we had, you know, 20 clicks from mobile, 20 clicks for computer and we had 20 for tablet and, let's say, tablet didn't convert at all. so what do you do? you would just decrease the bids on tablets. where why would we want to show graphic tutu on a device that's not converting for us? okay? so you have to look at your data and basically all you're gonna do is scale up the bids on the winners and scale down the bids and the losers, and I usually do this in increments of 5 or 10%. starting today, I'm going to say: do 10% so you can see here, if you want to increase, like, say, we're converting 35% here and we want more leads on this device, you can either choose, increase or decrease. we do increase and increase, 10%, hit, save and that's it. now say you want to decrease, choose, decrease, and you would decrease by whatever number you want, here and now, every 30, or every every 7, 14 days. you should be doing this too. so make sure that you're. you're scaling up your winners, you're bidding down your losers. that's all it is, guys, and nobody- you be surprised, nobody- does this. it's like wild. okay, so that's tactik number one. tactik number two is our keyword bids. first, let me switch this to manual because it's on auto, so bear with me here. just want to make sure that you're. I'm doing what you, what you guys most likely have, what the hell is doing. don't want that. there we go. okay, now we're manual. so next, optimization. tactik number two is keyword bids. so what you would do, you would come in and if you don't have these columns here, easily, just come here, modify columns, check the boxes you want to see, hit, apply. that's it super easy. so you're going to the same thing here. you're gonna go through your sort by click. so you're gonna go through the clicks and you're simply gonna increase bids on your winners and you're going to decrease bids on your losers. now if you have a keyword that's just not converting- and usually that's in my opinion, this is my opinion- if it's 10 to 15 clicks and it's there's no leads, the keywords dog and I'm pausing it. I don't want to. I'm gonna cut the bleeding. I don't released any time with it. there's plenty of successful keywords to move on to. that's just my opinion. you guys can do whatever you want. so obviously we don't have enough data here to do anything. but the whole point is: go through your data, increased bids incrementally, so maybe a dollar or two increase and a dollar or two decrease on your losers. so increase your winners, decrease your losers and go through the keywords. that's how you're gonna optimize your keyword bids- really important. and if you have an auto, an auto bid strategy on, like I just had on before it, we usually use maximize clicks. if you can't, you can't change the keyword bids like this. so what you could do is, if you need to increase your bids, you can go into the max CPC cap and you can lift that cap a couple dollars to bid to have Google bit higher for you, but if you need a decrease of it, there's nothing you can do. you can. all you can do is pause the keyword. so that's important to understand. all right, so that's tactik number two. tactik number 3: go into ad groups. and what you want to do for this, when we're optimizing an ad text, is take it ad group by ad group and just work your way down your ad groups. so go into each ad group, come up here to ads and extensions. and same deal with this. guys, you should be running three or four ads in every ad group. that's very important. don't run more than four. it's a waste of your time and all we're simply gonna do is look at what converted and what's converting well and what's not converting at all, and we're gonna pause what's not converting and create two new ads to run against the winners. and you're going to do that every thirty to sixty days. some people do it by weekly. I don't. I think it's overkill, but if you continually do this on a schedule, your ads will optimize over time and your click-through rates will increase and all that good stuff. so just make sure the new ads that you losers you pause and the new ad you create to run against the winners. make sure that the new ads you create are totally different. copy: okay, make it you wanna. you want to be testing, so it's important that you're done. everything is different when you're testing. so that's tactik number three. tactik number four: go back to the campaign level, go to keywords and we're to go into our search terms. now you might be wondering what the hell're search terms. search term is. basically this is the raw keyword search query that was typed in a google search bar. that are that triggered our ad. okay, really important. so what we're gonna do here is the same thing, the same theme we've been doing throughout this whole video. we are going to add the and we're gonna cut out the losers. that's all you're gonna do is you're gonna scroll through your search terms report. you're gonna see what, what's sending you conversions that you might not currently be bidding on. you can see here these keywords. we added them because they weren't bidding on them and they sent us lead. so how do you add the winners? simple, you check the box here, come up here to add keyword, and this is really important. don't just hit save. okay, this is broad match. it'll add them into your ad groups here as broad match. you do not want that, so you can either do exact match, which is just brackets, or you can do phrase match. it's really up to you. I always just add them as exact match. I think it's more habit than anything else. but yeah, then you could save and that's it, and it adds them to a group. now let's say you have keywords in here that you don't want your ads to show for anymore. alright, so what you would do is like this one: you would check that ad is negative keyword. do it at the campaign level. it already auto adds it as exact match. you're telling Google if this keyword has ever searched exactly like this. again, do not show my ad, I don't want it to show. okay, and one more powerful tactik when going through your search term reports that you need to be doing on a weekly basis is finding route negative keywords. now you might be wondering what the hell a route negative keyword is like. this is a route negative keywords software. alright, so we don't want our ad to trigger.
Google Ads Campaigns how to Transfer Campaign from one Account to Another **EASY WAY*
hello, today I'm gonna teach you how to transfer one app campaign from one Google account to another Google ads account. so, yes, you can have multiple Google ads account, as long as you follow policies. so what do you need to go is to download Google ads editor. so Google it and download it from for your PC. after download it, you just install it to your PC, so go to Google ads editor and open it. so great. now, when you opened Google ads editor, you will see here and you will need to download, uh, login with your both accounts: download login with old. my old and my new accounts are. so login. bought a cat bought accounts to this Google ads editor. so after you done that, click on on account and also on Two And click download so to download your data to your your PC. so when you download your data, then just open account. so I just already opened it right. click open, open one. it's already opened, okay, so I will close this window. so on the left side I will put my new account. on the right side I will put my old account. so we need to transfer campaigns from right to left or from left to right. okay, let's do it from left to right, okay, so, uh, uh. so my old account, my old working, it's still working. my campaigns: it's game, it's game, uh, app campaigns, app installs campaigns. this is my new account. so, uh, what do we need to do is just to select campaigns. doesn't matter if if they're running or not, so let's just click, uh, space shooter games, you see, and left control, right click, copy these two campaigns and pass it here. are you sure? yes, yes, you see, now they are, they are running. so, uh, you can control Z and you can. you can uh, just uh redo some changes or you can close it with edit, redo, undo, and you can do that if you, if you're missing something. but you can also do cut. so let's try to cut my campaign, cut from this to this account. so are you sure? yes, now it will be here, deleted, and it will be transferred to this campaign, to this account, so you can do also that. so I will just copy this campaign into my here. this is my space shooter Galaxy, no others based. yes and yes, you'll see, it's pasted and it's running on this account and it's running on my old account. so I can just pause it here if I want to, to just stop it, stop the campaign. so let's do from another. I will hold left control. I will just pick my campaigns that I want to transfer: blah, blah, blah, blah. this is my games, this, this I like. uh, wood blocks. I'll transfer this also. so when you pick, you just right click on it and you just paste it. so I will do right click, copy and I will do here right click and paste. are you sure? yes, I'm sure. okay, now they are running on old and on my new account, so I can. I can also continue to work. I can opposite it so I can do everything I want. so when you do that, you just go to here to check changes and you need to post this. so if you don't post, it won't be live on your website. when you will continue to work. so you just need to click post changes, you'll see all campaigns. okay, I can just post my changes to. if I post it, there's no way back. I'm just copied it into my my Google ads account, so it that just need to take some times and it will be. it will be posted on on your account. it will be live. so you just need to wait some time and and it will be live, so I can also do a pistol campaign from for your, for your app or for your- you see it's live here- or for your game, so I can do also that. so, if you want, you can contact me. uh, so you can have multiple, multiple Google ads account. but you never had multiple uh. you see, now they are copied, they are live. I have multiple ads account on one Gmail address. so everything is under Google policy. so don't have multiple admob accounts. so don't ever do the multi to admob accounts or to AdSense accounts. that is against the policy. so never, never, do, never do multiple admob accounts and AdSense. so you can have multiple Google ads accounts. so that's the recent question you asked me. so, uh, uh, that's all I need to. uh, that's all in this video. if you have any, any questions you can, you can ask in comments. I will answer you very, very soon. so thank you for watching and see you again next time.