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Google Ads Changes You NEED To Know About (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

As an e-commerce entrepreneur, it is crucial to keep up with the latest trends and changes in the industry. Google Ads is a powerful tool that can make or break your online business. In this article, we will discuss some of the recent changes that you need to be aware of if you are running a Shopify dropshipping store.


1. Removal of Broad Match Modifier

2. Introduction of Phrase Match Changes

3. Changes in Ad Placement

4. Updated Ad Formats

5. New Ad Targeting Options

Removal of Broad Match Modifier:

One of the major changes that Google Ads has made recently is the removal of the Broad Match Modifier. This means that advertisers can no longer use the + symbol to indicate certain keywords that must be included in a search query. Instead, advertisers must rely on Phrase Match or Exact Match to ensure that their ads are shown to the right audience.

In addition to the removal of the Broad Match Modifier, Google Ads has also made changes to Phrase Match. Previously, Phrase Match only included exact matches of a given phrase, with no additional words. Now, Phrase Match includes additional words before or after the given phrase, as long as the meaning of the phrase remains intact.

Changes in Ad Placement:

Google Ads has also made changes to where ads are displayed. Previously, ads could be shown on the top and bottom of search engine results pages. Now, ads may only be shown on the top or bottom, but not both.

Updated Ad Formats:

Google Ads has introduced new ad formats, such as responsive search ads and gallery ads. Responsive search ads allow advertisers to create multiple headlines and descriptions, and Google will automatically test different combinations to find the most effective ad. Gallery ads allow advertisers to showcase multiple images in one ad.

New Ad Targeting Options:

Finally, Google Ads has introduced new targeting options for advertisers. In-market audiences allow advertisers to target users who are actively researching and comparing products in their specific industry. Custom audiences allow advertisers to target users who have previously interacted with their website or app.

Staying up-to-date with the latest changes in Google Ads is crucial for e-commerce entrepreneurs. By understanding the changes discussed in this article, you can ensure that your Shopify dropshipping store is reaching the right audience and maximizing its potential for success.

Google Ads Changes You NEED To Know About (Shopify Dropshipping)

Google Ads has been updating its policies consistently, and these changes are going to change Google's advertising platform forever. Google is trying to eliminate all scammers and improve the overall experience for customers. In this article, we will discuss some of the latest updates and their impact.


1. Special listings and sales for holiday seasons: Google is providing special listings and sales for holiday seasons, including back-to-school shopping. This update can help boost sales for real brands.

2. Smart bidding strategies: Google is changing the way you organize smart bidding strategies with the Google search campaign.

3. Deals and promotions: Google is showcasing product promotions across more surfaces on Google and providing deals related to seasonal shopping. You can indicate if a promotion is only available to new customers and highlight promotions on free listings on the shopping tabs.

4. New strike system: Google Ads is coming up with a new strike system to address repeat ad policy violations. This system includes three strikes for repeat policy violations and may result in account suspension.

Google Ads updates are significant and can impact your business. Stay aware of these updates and make changes to your website accordingly. Follow dedicatedyoung on Instagram for one-on-one Google Ads mentoring and stay tuned for the upcoming course. Remember to always follow Google's policies to prevent falling under the strike system.

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