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Google Ads Changes You NEED To Know About (Shopify Dropshipping)

Published on: December 6 2022 by Shri Kanase

Google Ads Changes You NEED To Know About (Shopify Dropshipping)

Google Ads Changes You NEED To Know About (Shopify Dropshipping)

yo what is going on everybody srikanasa
here so
these new updates by google ads
are literally going to change google
forever now for a lot of you that don't
know google ads
has been on basically a rampage going in
and
updating a lot of different policies as
you guys can see on my screen we're
going to be going over a few of these
policies but
if you look at the specific dates we can
see one after the other there have been
consistent updates
to these policies and google is
basically changing their advertising
platform now
before we actually get into these
policies and these changes it's
important to know exactly why
google has been on such a rampage going
through these changes
if you have already watched one of my
previous videos regarding some of the
changes i made
i went into this exact website to go
over some of the previous updates so you
guys may want to check that out before
you check this video because those
updates were just as important but
google has been basically ramping up
these updates simply because it is
trying its best to get
rid of all those scamming websites all
of those drop shippers who are out there
scamming people
and basically convert those into real
brands trying to deliver
to the customers trying to provide a
real experience to the customers and
that is exactly why
google is making change after change
just trying to eliminate all of the
scammers now because
in the end a lot of people what they
don't realize is that google is a
business that wants more people
shopping on its platform if you open a
drop shipping store and if you are out
there to scam people
all you are doing is driving people away
from google you are basically
driving away google's business and
lowering it as a result so
this is something google has kind of
started to crack down on more
nowadays simply because more and more
drop shippers are just coming up
switching over from facebook
tiktok and all these other
advertising platforms in the hopes of
getting something more consistent but
this is one video you're gonna
definitely wanna watch until the end
because some of these updates are
extremely important
if you don't know about them it's going
to cost you a lot especially if you
already use google ads or even if you
just want to get into google but first
thing you want to do if you want to find
any type of value from this video is
destroy that like button down below
until it turns blue
i promise not going to take more than
two quick seconds okay hopefully you
have destroyed the like button down
below but
here are the specific updates so what
i'm going to do is i'm going to start
off at the top of the list and go
down one by one through this list
because one of the updates in the later
portion of this video is one of the most
important
but i'll save it for the later portion
the first update here is that google is
now
actually providing special listings and
special sales
within its platform to kind of boost you
up especially if you provide some kinds
of deals
or you're kind of selling related to the
holiday season one of the main
holiday seasons and what a lot of people
are expecting to do
is to do back-to-school shopping this is
considered a holiday sale and as you
guys can see
with this specific update released on
just july 29th
it is basically going to change the way
you show up on google shopping ads
especially if you provide
some kind of back to school text within
the description this specific update
really doesn't apply to many of the
dropshippers because obviously you don't
have a real store front
but as you guys can see this is just one
of the many changes
google ads is coming up with basically
google is starting to show more and more
of these
symbols and text messages directly on
the ads especially if they relate to one
of the specific
holiday seasons here right now this is
specifically back to school and
relating to those people that actually
have a retail store and a physical
location
but this applies to you as a drop
shipper if you have for example an early
christmas sale or a thanksgiving sale
or a halloween sale and so forth these
kinds of symbols are becoming more and
more common
on google ads so you want to definitely
stay aware of this
specific update because it is now going
to start relating more to those other
holiday seasons as well but that is
one of the first major updates google
has actually come out with now if you
use
search campaigns often if you use smart
bidding strategies
with search campaigns this next update
delivered on july 22nd
is basically changing the way you
organize the smart bidding strategies
with the google search campaigns now as
you guys can see it says right here
you'll be able to see the following
choices when you create new bidding
strategies for search campaigns
specifically such as
maximize conversions with optional
target cpa you'll also have a target row
as option if you are choosing maximize
convergence value option
within your search campaign and these
are all different bidding strategies but
nonetheless these apply directly to
google ads themselves especially if you
use search campaigns moving on now to
the third update
and this is what i was referring to in
the first update so as you guys can see
this update it is making it easier for
all of the customers of google
to get the best deals on google and find
timely items basically during the
seasonal shopping moment so
if we just go ahead and go inside this
specific update and read just a little
bit more we can see that right now it
says that you can showcase your product
promotion across more surfaces
on google and this right here shows you
exactly so as you guys can see
it says deals related to your search
that is going to be visible
on google ads directly on your shopping
ads if you
optimize your website the right way so
as you guys can see directly this green
banner will be shown above your products
not only will it kind of grab more
attention for your items but it might
also help with pushing your items
more towards the top simply because you
are doing something different from
everybody
you have a specific deal related to that
seasonal shopping
event going on during that time period
and if we scroll down we can see that
these deals are also available for a lot
of variety of different
things such as right here deals from
stores is a new section coming up
your store has the ability to rank here
as well in case you have some kind of
text related to black friday deals
on your website this could be within the
description it could be within a blog
post you have etc so these are all very
important things
and if we read this text right here it
says that to help
you attract new customers basically as a
shopify store owner
you can now indicate if a promotion is
only available to customers who haven't
already purchased from you and you can
also highlight the promotions on free
listings on the shopping tabs this is
literally
a game changer simply because before you
didn't really have the ability to change
or kind of tweak your free shopping ads
but now
that is entirely possible and it is
going to give your buyers more options
to buy from you even within the
free listings at a sale price and rank
you more towards the front simply
because
you're offering some kinds of deals so
this is a very important update that you
should be aware of
and the best way to kind of utilize this
update is to change up your
landing pages include some text related
to specific deals coming up
or special promotions you can change
that within the merchant center directly
so this is
one of the most important updates you
need to be aware of again
make sure to have those changes done on
your product pages
in order to kind of be eligible for this
but the next most
important update which i was kind of
saving for right now is the following so
google ads is now coming up with a new
strike system
to address repeat ad policy violations
now this is one of the most important
updates in my opinion because so many
people already deal with
bans right away after creating a shopify
drop shipping store
now this new strike system may actually
be a benefit for you because
according to this system you will not be
directly suspended in case
your ad account goes against a specific
policy and this is called
the three strike system for repeat ad
policy violations if we
just learn a little bit more about it we
can see that this policy is starting
in september of 2021 and even though it
is directly related to only a few
specific categories of accessories such
as
dishonest behavior unapproved substances
dangerous products or services
i personally believe that this is going
to be expanding onto different kinds of
suspensions as well
so this is another policy you want to be
aware of simply because
a lot of these products can actually be
sold by drop shippers and you don't want
to be
getting on the bad side of google and
having the three strike system work
against you
but here are the different kinds of ways
that this three strike system
is gonna work this first one before the
actual first strike is actually gonna be
a warning so
there's not gonna be any type of penalty
but google is basically
warning you to change those types of ads
up for those products
maybe you have listed a product which is
under one of these forbidden categories
and google is not
okay with that you would just have to
remove that product at that time
but there is no action that's going to
be taken against you with the first
strike
if you violate the first policy which
you kind of
got a warning for again within the first
90 days
this is when your account will be placed
on a temporary hold for three days and
your ads will not be shown so
you want to kind of be sure you're not
following under the first right because
at this point your ads are directly
going to start to get impacted
you definitely don't want that happening
you want to be on the good side of
google and let those ads keep running
the second strike again
same thing as before if you have the
policy valuation yet again
because for some reason you never change
it up now this is when your account will
be placed on a temporary hold for seven
days
and this will be basically the last real
warning that google is gonna give you
after this seven day
strike if you do not change anything up
with your website that is when you fall
into this third strike rule and that is
when your account is fully going to get
suspended you will no longer be
available to sell on google at so
you want to make sure that you are
taking this seriously because once
a warning or shrek is issued you're
already starting to get on the bad side
of google that is when google is going
to be a little bit more
cautious about your website and about
what kind of products you have on your
store
and if we read right over here we can
see exactly why google is doing all of
these things it says
our goals are to increase accountability
for advertisers
and to also encourage them to learn more
about your advertising policies
to prevent future violations creating a
better overall experience we will
continue to provide resources
in the help center to make it easier for
advertisers so this first sentence right
here
it explains literally why all these
updates are taking place while you may
be facing a suspension
while you may be having so many problems
with google ads literally google is just
trying to make the entire platform
better for everybody
so it is making all of these changes up
and as i had already said earlier google
is definitely planning to expand
the strike system and phases to scope
more of their policies in so as i had
already said
this is going to be covering a lot of
the other policies that google has
so you want to be kind of aware of this
right from the beginning you want to
make sure you are
not doing anything that is going against
google's policies because once you start
falling under the strike system
that is when every single little policy
violation is going to count against you
it's going to make selling anything on
google very difficult for you but
if you're trying to find more help with
all of these things maybe get more
one-on-one consulting mentoring directly
from me
with google ads specifically i do offer
one-on-one google as
mentoring you can message me on
instagram at dedicatedyoung
to find out more about that i'm also
about to release a course which is going
to be sold as a pre-sale price
very shortly on google ads that course
is going to go in depth into one of my
main shopify stores which did over 1.5
million dollars in sales within the last
year and a half so
make sure to follow me on instagram to
be more up to date about when that
course is getting released when you can
get it and so on
but if you found any type of value in
this video smash that like button and
smash that subscribe button
and i'll see you guys next time