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Published on: February 6 2023 by pipiads

In this complete tutorial, we will guide you step by step on how to run and operate Google Ads. Whether you are a complete beginner or an experienced marketer, this tutorial is designed for anyone looking to run ads through Google's services. We understand that it can be intimidating at first, but we will walk you through the process to save you time and money.

Step 1: Signing in and Creating a New Google Ads Account

- Go to adsgoogle.com and sign in to your Google account.

- If you don't have a Google account, create one quickly.

- Click on New Google Ads Account and then click on Switch to Expert Mode.

- Expert mode allows you to skip unnecessary steps and save money.

Step 2: Selecting a Campaign Type

- Choose Website Traffic as your campaign type.

- Understand the different campaign types, such as search, display, shopping, video, and discovery ads.

- Start with search ads and branch out into other types later.

Step 3: Setting up a Google Search Ad

- Choose Google Search Ads as your ad type.

- Write a headline, description, and display URL that matches the user's search query.

- Set a budget and bid amount for your ad.

- Select keywords that are relevant to your ad and add them to your campaign.

Step 4: Understanding Conversion Rates and Targeting

- Understand the different types of conversion rates, such as click-through rate and conversion rate.

- Target your ads to a specific audience by selecting demographics, locations, and interests.

Step 5: Creating an Ad Group and Split Testing

- Create an ad group with a specific theme or keyword.

- Use split testing to test different ads and see which performs better.

- Monitor your campaign and make adjustments as needed.

Running Google Ads can be a daunting task, but with this tutorial, we hope to make the process easy and enjoyable. By following these steps, you can create effective ads that reach your target audience and achieve your business goals. Remember to start small and gradually expand your ad campaigns as you become more experienced. Happy advertising!

What You NEED To Start Your Own Google Ads Agency | Adwords

Starting a Google Ads agency is a great way to make money from anywhere in the world. In this article, we will discuss the essential things you need to start your own Google Ads agency.

- Starting a Google Ads agency is easy and requires very little investment.

- Having the right tools and resources is crucial for success.

- Let's take a look at what you need to get started.

What You Need:

1. Business Name and Identity:

- For legal purposes, you need to register your business and have a business name.

- This can be easily done by going to the Secretary of State website and following the steps.

- Choose the type of business that best suits your needs and offers the best tax benefits.

2. Business Insurance:

- Having insurance for your business is essential to protect yourself and your business from potential lawsuits or damages.

- It is not that expensive and offers peace of mind.

3. Computer:

- A computer is essential for running Google Ads.

- Whether it's a laptop or a desktop, it should have a good internet connection and enough storage space.

4. Second Monitor:

- A second monitor is helpful in increasing efficiency and productivity.

- It's not expensive, and even a cheap monitor can do the job.

5. Good Internet Connection:

- A good internet connection is crucial for running Google Ads.

- Slow internet can make it difficult to make changes and optimize campaigns.

6. Google Ads Software:

- A good Google Ads software product can save you a lot of time and money.

- There are many options available, such as Optmyzr, which can help you optimize campaigns and improve performance.

Starting a Google Ads agency requires minimal investment and offers a great opportunity to make money from anywhere in the world. By having the right tools and resources, you can run a successful Google Ads agency.

How To Start a Digital Marketing Agency from scratch in 2022 🤦‍♂️

The Real Skills Required to Succeed in Digital Agency and Freelancing

Starting a digital agency or becoming a successful freelancer seems easy, but the reality is different. The videos on YouTube are underselling the exact skills required for success.

Core Skill Sets:

To succeed in setting up a digital agency or becoming a freelancer, two core skill sets are required: sales and expertise in one of the areas like Google ads management, SEO, web design, email marketing, or social media marketing.


Sales is the most important skill set required, as it includes lead generation, closing deals, and getting paid. Without comfort in sales, people find it hard to succeed. It's harder to sell a skill or service that people don't know about.


Expertise in one of the areas of digital marketing makes it easier to complete the sales process. Also, it makes it easier to achieve the promised results, as it's hard to rescue and fix the campaign if freelancers can't get the task done.

Reverse Steps:

The first step to success is to become an expert in one of the areas of digital marketing, like Google ads, and have success stories. Focus on tangible results with testimonials and references, and continue to focus on the same niche for more experience.

Success in digital agency and freelancing is not linear, and most people underestimate what they can achieve in ten years. The key is to have the core skill sets of sales and expertise in one of the areas of digital marketing, focus on one niche, and have patience for growth.

How To Run Google Ads For Local Businesses 2022 (FULL TUTORIAL)

How to Run Google Ads for Your Local Business: A Step-by-Step Guide

In this tutorial video, I will teach you how to run Google Ads for your local business. Whether you are a marketing agency owner, looking to start your own marketing agency, or a business owner looking to run Google Ads for your own business, this is the most updated tutorial video for 2022.


1. Create a Google MCC account

- A manager account that allows you to manage multiple ad accounts under one account.

- Good for marketing agencies and business owners.

- Go to the first link when you google MCC account and create an account.

- Log in to your account.

2. Create an ad account

- Inside your Google MCC account, create an ad account.

- Name it according to your business or client.

- Select the appropriate time zone.

- Enter the credit card information that will be linked to the ad account.

- Hit submit.

3. Build campaigns

- Go to your dashboard and select the ad account you just created.

- Create a new campaign.

- Select your goal (leads, website traffic, etc.).

- Choose the search campaign type.

- Name the campaign according to its relevance (e.g. personal injury).

- Use manual CPC bidding.

4. Ad groups

- Create ad groups based on specific themes or keywords.

- Choose relevant keywords for each ad group.

- Write ad copy that is compelling and relevant to the ad group.

5. Find keywords

- Use Google's Keyword Planner tool to find relevant keywords.

- Choose keywords with high search volume and low competition.

6. Conversion tracking

- Set up conversion tracking to measure the success of your ads.

- Choose the appropriate conversion actions (form submissions, phone calls, etc.).

- Install the Google Ads tag on your website to track conversions.

7. Bid optimization

- Monitor your bids and adjust them accordingly.

- Use bid strategies like target CPA or maximize clicks.

- Use negative keywords to exclude irrelevant searches.

By following these steps, you can successfully run Google Ads for your local business. Remember to keep everything relevant and compelling, and to monitor your campaigns regularly to ensure success. Drop a thumbs up if you found this tutorial helpful, and subscribe to the channel for more tips and tricks on growing your business.

Google Ads The Best Side Hustle No One Talks About

On a mission to find the best side hustles, investments, and ways to make passive income, the author discovered a hidden gem: Google Ads. Before stumbling upon this side hustle, the author filmed luxury weddings, but missed out on important events with their family due to a busy schedule. The author's interest in creating a money printing machine led them to explore the world of marketing and ultimately, Google Ads. The author started by using a friend's $100 Google Ad credit, and built a landing page for their friend's business for free. With a shared goal of turning every dollar spent on ads into three dollars of sales, the author set up a Google Ads campaign in advanced mode. While building the campaign wasn't complicated, the hardest part was creating an effective landing page. After launching the campaign, the author anxiously checked their email for leads, but initially had zero. However, with persistence and continued testing, the campaign eventually became successful and profitable. The author encourages others to explore Google Ads as a side hustle and source of passive income.

How I Built A 7-Figure Marketing Agency

In the past year and a half, Sebastian Giorju's Google ads agency has generated around $25 million in revenue for clients. He started this business almost two years ago, right before chaos hit the world. But how did he start this agency?

The Beginning:

When Sebastian was 21, he ran a brand that was making over $10,000 per day by just using Facebook ads. However, a friend told him that he needed to get on Google ads, as it was extremely profitable. Sebastian then spent time learning the platform and discovered that Google ads were extremely profitable, sometimes 4x or 5x the profit of Facebook ads.

Agency Idea:

Sebastian shared his success with his friends and helped them set up Google ads for their brands. When he saw the same profitable results, he had an idea to start a Google ads agency for e-commerce brands. He knew that agencies had a bad reputation, and so he created a performance-based agency that only made money when clients made money. He made client satisfaction and results his top priority.

Starting the Agency:

Sebastian landed his first few clients by telling friends and acquaintances about his agency. He watched YouTube videos and took courses to learn more about the platform. Eventually, he worked his way up to $10,000 a month in profit but realized that he couldn't handle everything himself.

Hiring People:

Sebastian was scared to hire people but realized that he needed to in order to grow his business. He hired an intern and then his friend, and with their help, he was able to stop running the Google ads himself and focus on getting more clients and building the brand. As their client list grew, the business took off, generating between $50,000 and $100,000 a day for their clients.

Sebastian's Google ads agency has been a success, generating millions of dollars in revenue for his clients. He started the agency by learning the platform, sharing his success with friends, and creating a performance-based agency with client satisfaction and results as his top priority. Hiring people helped him grow his business and focus on important tasks.

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]

Are you ready to set up your first Google ads campaign? In this video, the instructor will guide you through each step of the process. From creating your campaign without Google's guidance to defining your targeted audience and ad groups, you'll learn how to create effective ads that bring in new visitors to your website.

Setting Up Your Campaign:

Switch to Expert Mode: Get full control over your campaign.

Create a Campaign Without a Goal's Guidance: Keep full control over your campaign.

Select a Campaign Type: In this video, we'll create a Search campaign using simple text ads.

Determine What Happens When Somebody Clicks on Your Ad: As an example, we'll create ads for an online store selling standing desks.

Define Your General Campaign Settings: Give your campaign a name that reflects what you're advertising.

Deselect Display Networks: Don't waste money on useless clicks.

Define a Start and End Date for Your Campaign: Set an end date so Google doesn't keep charging your credit card if you forget to turn off your ads.

Targeting and Audiences:

Use Advanced Search to Find Your Ideal Customers: Select United States to target.

Change Location Target from Presence or Interest to Presence: Make sure ads are shown only to people who are physically located in the United States.

Select English as the Language of Your Customers.

Budget and Bidding:

Decide on Your Average Daily Budget: Set it to $10 for a total of $300 per month.

Define Your Bidding Strategy: Start with focus on clicks and set your maximum cost per click bid limit to $1.

Use Ad Extensions:

Add Four Sitelink Extensions to Lead to Different Pages on Your Online Store.

Add Some Callout Extensions.

Ad Groups:

Dedicate One Ad Group to One Keyword Group.

Define Your Keyword Match Types: Use exact match, phrase match, and modified broad match.

Create Ads:

Include Your Keyword in Your Ad: Use three headlines and make sure to include your keyword.

Use Your Display Path to Make Your Ad More Relevant to Your Keyword.

Use Up as Many Characters as You Can in Your Ad Description.

Now that you know how to set up your first Google ads campaign step by step, you can create effective ads that bring in new visitors to your website. Don't forget to use targeting and ad groups to make your ads more relevant, and use ad extensions to increase your click-through rate. With a little practice, you'll be a Google ads pro in no time!

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