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Google Ads Conversion Tracking Tag

Published on: December 7 2022 by Paid Media Pros

If you are running a business or managing an online marketing campaign, it's important to keep track of your website's performance. Google Ads Conversion Tracking Tag is a tool that can help you monitor and measure the success of your online advertising efforts.

What is Google Ads Conversion Tracking Tag?

Google Ads Conversion Tracking Tag is a piece of code that you can add to your website to track the actions that your visitors take after clicking on your Google Ads. This tool allows you to see how many people clicked on your ad, how many of them completed a desired action on your website, and how much revenue your ad campaign generated.

How to set up Google Ads Conversion Tracking Tag?

Setting up Google Ads Conversion Tracking Tag is a relatively easy process. Here are the steps you need to follow:

1. Sign in to your Google Ads account and click on Tools & Settings.

2. Select Conversions from the drop-down menu.

3. Click on the blue plus button to create a new conversion.

4. Choose the type of conversion you want to track (for example, purchases or form submissions).

5. Fill in the details of your conversion, such as the conversion value and the conversion window.

6. Click on Create and Continue.

7. Copy the conversion tracking tag code and paste it on the page that you want to track conversions for.

8. Test the tag to make sure it's working correctly.

Benefits of using Google Ads Conversion Tracking Tag:

There are several benefits of using Google Ads Conversion Tracking Tag. Here are a few of them:

1. Measure the effectiveness of your ad campaigns: With Google Ads Conversion Tracking Tag, you can see how many people clicked on your ad and how many of them completed a desired action on your website. This information can help you determine which ads are most effective and make data-driven decisions about your advertising strategy.

2. Optimize your ad spend: By tracking the performance of your ads, you can optimize your ad spend to get the most out of your advertising budget. You can adjust your bids, ad targeting, and ad copy to improve the performance of your campaigns.

3. Improve your website's user experience: By tracking the actions that your visitors take on your website, you can identify areas for improvement and make changes to enhance the user experience. For example, if you notice that many visitors are abandoning their shopping carts, you can make changes to your checkout process to make it more user-friendly.

Google Ads Conversion Tracking Tag is a powerful tool that can help you measure the success of your online advertising campaigns. By tracking the actions that your visitors take on your website, you can make data-driven decisions about your advertising strategy, optimize your ad spend, and improve your website's user experience. If you're not already using Google Ads Conversion Tracking Tag, it's definitely worth considering.

Google Ads Conversion Tracking Tag

One of the most common ways to track conversions in Google Ads is by importing actions from Google Analytics. However, in this video, we will discuss the Google Ads conversion tracking tag and its installation options. Once the actions are tracked, we will also explain the different tracking statuses for proper action recording in your Google Ads account.

Installation Options:

1. Email the Tag: If you don't have access to the website, email the instructions to the webmaster's email address.

2. Install the Tag Yourself: Install the website-based tag manually in HTML or AMP coding.

3. Use Google Tag Manager: Install both the global site tag and the event snippet at the same time using Google Tag Manager.

Setting Up the Tag:

Choose the conversion action category, select the value and count per click or interaction. Decide on click-through and view-through conversion windows and include the conversion action in the conversions column. Choose the attribution model and create the tag.

Tracking Statuses:

The tracking statuses could show unverified, no recent conversions, recording conversions, tag inactive, and removed options. You can edit the conversion action name, attribution model, value, category, and settings.

Using the Google Ads conversion tracking tag, you can monitor your conversion actions accurately. The installation options and tracking statuses provide flexibility and customization for your Google Ads account. By understanding the different options and statuses, you can optimize your conversion tracking and improve your Google Ads performance.

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