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google ads conversions

Published on: January 13 2023 by pipiads

Getting No Conversions In Google Ads? [Do these 3 things]

endlessly paying for clicks and google ads with no conversions has to be one of the most frustrating and annoying experiences ever. you just want to scream, and the reason is clear, because the only reason you're running google ads is so that you can get more sales and conversions for your business. so paying for clicks and google ads with no conversions is just the same as you giving free donations to google and, trust me, they do not need any more money. my name is aaron young and i'm your 15 000 google ads master. if we haven't met yet, i want to let you know that this channel is only focused on google ads and this is where i give you all of my skills and strategies that i've been using to successfully run profit making campaigns since 2010.. so by just watching these videos, you're getting all of the skills and the strategies that i've learned through managing multiple millions of dollars in google ads ad spend. so if you're keen to learn more about how you can use google ads to grow your own business, why don't you give me a quick subscribe? thank you very much. let's get into this teaching. you're watching this video because you have a problem, and that problem is: is that your google ads campaign is successfully generating clicks, but you're not getting the most important things, which is conversions for your business, and in this video, i'm going to take you through the three things that you need to go through and check in your google ads campaign so that we can solve the issue of why your campaign is getting clicks but no conversions. just a quick note: this video is going to assume that you already have working conversion actions in your google ads campaign, but if you're not sure if you do, if you stik around to the end of this video, i'm going to show you how you can quickly and easily set up google ads conversions for your campaign. now, if you're just paying for clicks and not getting any google ads conversions, the first thing you want to check is: are you targeting the correct search terms? it's important to remember that the targeted search terms that you've entered into google ads are actually different to the keyword searches that users have used to trigger your ads and even if you're only using phrase match or exact match targeting, this is still true, and the reason for that is because late last year, google actually changed over its targeting to a meaning or an intent basis, which means that even if you're only using exact match keywords, your ads could be triggering for search terms which aren't relevant because google has placed the same meaning on what it defines as the user's searcher intent. so the important first step is for you to actually go through and complete a search term audit so that you can then go through the full list of search and queries that have actually triggered your ads. and then, while you're completing the search term audit, if you see any search terms that users have used which google has triggered your ads for, you can then add those search terms as extra negative keywords so that your ads are not triggered by those search terms in future searches. and to complete this search term audit, all you need to do is, underneath keywords you'll see the option for search terms and then this will bring up the list of all the search terms which have triggered your ads, and it's just a matter of going through the list line by line and then selecting the ones that you want to add as new negative keywords. and while you are completing the search term audit, the other thing that you want to be checking is that are the search terms actually specific enough where people are at that end stage of buying your product or inquiring about your service. so when you're looking at the search terms which are triggering your ads, you need to be asking yourself: is that user right at the start of their process or are they at that time where they're ready to commit or buy a product? because that is when we want to strike and that is when we want to be paying for clicks. so this could be looking at search terms that include the words like review or how-to. so if you now go into your keywords section and then actually have a look at which are the targeted keywords which are generating the most clicks, and what you may want to do is to pause some of the higher spending keywords so that you can focus more budget onto the more specific, longer tail keywords that are more likely to be used by someone who is right now ready to buy your product or order your service. so, for example, if you are marketing a solar panel installation service, you may want to pause those broad keywords like solar panels so that you can focus more of your keyword spending budget on longer tail keywords like solar panel installation near me, cost of solar panel installation for your home or the best solar panel installation companies. so the basic rule here is that you want to stop that spending on those more generic search terms and really focus your keyword spending on those search enquiries that people are more likely to use if they're really serious about buying your product or getting your service. after you've checked through your keywords and you are now confident that your google ads campaign is targeting the right type of keywords, the next part that you want to check is your ad copy, and what we're looking at here is: is your ad copy compelling enough? and then, furthermore, we also want to have a look to make sure that your landing page is backing up that message, and this is all about a call to action. we want to make sure that, right from when people first see your ad, all the way through to when they go on your landing page and then finish the conversion action, we want to make sure that we've only got one clear message throughout that whole process. and with your ad copy, you want to remember that it's not under your goal to get them to click on your ad, because you also want them to go through to your website and then complete that conversion action. so with google search ads, you actually have three different headlines that you can use, and i like to break down my headlines into these three categories. firstly, your first headline, headline number one, should have a keyword focus. now, including a strong keyword focus in your first headline ensures that your keywords will have a good keyword quality score and that your ads will have a high ad rank. but further to that, my data shows that if a user sees their search term or a very close variant to what they actually searched in the first headline of the ad copy, they are more likely to take notike of your ad. and now that you have their attention, this actually comes to headline two. and headline two should focus on giving them a reason for why they should click on your ad and not one of your competitors ad. and this is what we call the emotional trigger or the hook. now, this could be a discount. it could be about a sale you're running at the moment, so a percentage off, or a dollar off value. or it could also be an authority marker or a guarantee, so somewhere where you say that your product or service has a 100 money back guarantee or that you're the only one with a specific set of qualifications. so where we're sitting right now is that we've already got their attention and we've also given them a reason to click on our ad. and this now comes to the most important step, and that is that you have to very clearly and quickly let them know what action you actually want them to take, and this is what we call the call to action. do you want them to call you or do you want them to go to your website and either fill out an enquiry form or buy your product online? and it's at this stage whether your ad copy needs to actually match up and line up to your landing page. so let's now go through and have a look at an example of how this works. so you can see, in this ad, this first headline focuses on the keyword ipswich pest control, and then the second line. for this ad, we're giving an authority marker, which i

How to track conversions with Google Ads and Google Tag Manager (2022) + send dynamic values

in this video, I will show you how to track conversions with Google ads and Google tik manager. this will help you measure which ad campaigns perform better. [Music]. hey, my name is Julius and welcome to the analytiks Mania YouTube channel, where I teach people how to work with Google tag manager and Google analytiks. so if you want to stay up to date with GTM, then consider subscribing. conversion is an interaction that is important to your business, for example, a purchase, a sign up or something else. so if you are sending paid traffic to your website, you must know which ads are more effective and drive more conversions. so let's take a look at how you can track conversions with Google ads and Google tag manager. when it comes to conversion tracking, first you need to think about what is the end goal of that partikular Google ads campaign. if you're running ads and people land on your website after they click Those ads, what is the action that you want those users to take? let's say that I am running an ad campaign and I want people who land on my website to subscribe to my newsletter. in other words, they have to land on this page, enter the email address and then subscribe. so in this case, the conversion can be the moment when someone successfully subscribes. to get started, first we have to go to Google ads and create a conversion, because that will provide us with some additional parameters that we will need to include in Google tag manager. so in Google ads interface click on tools and settings, then in the measurement section click conversions, then click new conversion action website and then you will have to enter the URL of your website where you want to measure conversions. I can, for example, enter the URL of the home page of the website and then click scan. if you haven't configured anything in your Google analytiks property that is running on the website, you will see something like this where you can just enter conditions of when that partikular conversion occurs. for example, if the website visitor is redirected after the subscription to the URL that says slash or question mark, thank you, or something like that, then you could configure the following configuration right here: you can enter subscribe, because that's the action that my website visitors should do, or at least I want them to do, and then I can enter the condition when that conversion should be counted. so I could select URL contains, enter URL and then I could enter something like question mark, thank you, and then I could add that. so this is one scenario. then another scenario looks like this: so let me just to go back and start again, and then I will enter the URL of a website where Google analytiks 4 is already configured. let's enter it, scan it and since I am the owner of that Google analytiks 4 property, then Google ads is capable of seeing that I have already two events which are purchase, and they can be imported from Google analytiks 4. so instead of configuring tags in Google tik manager, you can just select that you want to import that conversion, or actually that conversion event, from Google analytiks 4, and then Google ads will start using that data. but if you do not see any suggestions right here coming from Google analytiks 4, or maybe your conversion is not related to page URL, meaning that you cannot distinguish that a conversion occurred based on the URL of the page, then you have a third option, which is create conversion actions manually using code, and that's where one of the options is to use Google tag manager. even though I get suggestions to import Converse versions from Google analytiks 4, I will go with this option- and actually I've seen many Google ads and PPC Specialists do the same thing- because if you track conversions with Google ads, Google ads should get more data and more conversions attributed to that partikular platform. therefore, Google ads will have more data to optimize against. so let's create a conversion action manually, click right here and then we need to select the goal and action optimization. in that case we're toking about subscription. so let's click subscribe. then you can name this conversion name. this is purely for internal use, so you can enter here whatever you want, let's say subscribe form or something like that. then you can configure how Google ads will calculate the value of each conversion. if you know that every new subscriber is worth, let's say, five dollars or five euros or some other currency for your business, then you can select this option and say that, well, this conversion is worth for our business 5 Euros. if every time the value of conversion can be different, then you should select this option, but I will explain how to work with this part later in this video. or you can select that you just don't want to track the value. all you need to know is the number of times that partikular conversion was made. so right now, let's say that I will be using the first option and every new subscriber is worth 5 Euros. then you can configure how Google ads will count those conversions. for example, if in the same session somehow the same person subscribes to the form twice, would you like to track both conversions or just one? when it comes to conversions like email subscriptions or downloading something, I would say that it's enough for me to track just one conversion, because I don't care if the person subscribes multiple times. what is important to me is the fact that the person converted. then you can configure these three options, but I will not be explaining them in this video. if you want to learn more, you can just expand every one of them and then learn more, by clicking this link, for example. and then we have attribution model. so if you have multiple Google ads campaigns running in your account and a visitor can click one ad, then another ad, by using some machine learning algorithms Google ads might decide that not necessarily the last clicked ad will get the credit for the conversion. Google ads might decide that maybe the click before the last click was actually responsible for the conversion. but if this option is not available for you, then usually people select last click, which means that the last clicked add- and I mean the ad in the Google ads account. it will get the credit for the conversion when you have configured your settings, click done and then click save and continue. now you are asked to add tracking code to your website. at the top of the page you will see three options, which is to add a partikular code, which is called gtag, so your developer can add this code to the website when that partikular conversion occurs. or you can email instructions to the person who runs your website, or you can use Google tik manager, and that's the option that we are going to use in this video. so now let's go to Google tag manager in this video. I presume that you already have some knowledge, at least basic knowledge, about Google tag manager. if not, then I will post a link to a tutorial where you will learn the very first steps of how to get started. in the text section, click new, then tag configuration and then click Google ads conversion tracking. then, if you don't have the conversion Linker tag, you will see this suggestion. so you can just click create right here, name this new tag, conversion Linker, and then click save. then you have to enter at least conversion ID and conversion label and you can find them in the interface of Google ads. here is the conversion ID. you will see it once you have selected Google tag manager option. copy it, paste it. and then you need conversion label. and here you will see the conversion label that looks something like this. obviously in your case the value will look slightly different. so copy it, paste it. and then we have to enter the condition when this partikular attack should fire. but right now we don't know what exactly to enter here, because first we will need to inspect how that partikular form works. so right now let's skip this. we will come back to it later and here we can enter that nam.

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Setting Up Google Ads Conversions with Google Tag Manager

howdy howdy and welcome back to another Workshop Wednesday. this week's edition is getting started, so it's for those of you who are just starting out with all this crazy fun stuff. specifically, we're going to tok today about how to set up a Google ads conversion using Google tag manager. before we go too far into this, welcome if this is your first Workshop Wednesday. my name is Chris Mercer- everybody calls me Mercer, you should as well. the main instructor here over at measurement marketingio, and whether you found a stupid podcast on toks, maybe through some of the content that we've shared with some of our other uh training platform Partners, like cxl or digital marketing or measure Summit. maybe you're already a member over at measurementmarketingio- whether that's a free toolbox member. or maybe you're a part of the academy for a marketers program or the academy for measurement professionals program, Maybe Academy for agencies and teams. however you found us, we're happy that you're here. it's our job to obviously help you learn all this stuff, and that means staying up to date with the latest thinking, the latest ways of doing all of this stuff because, let's face it, it changes all the time time and we're going to tok today about, obviously, tag manager and how it relates to Google ads conversions. now we do have the measurement marketing Academy, where a lot of these videos end up. in addition to all of the courses, we have courses that cover tag manager Basics and Beyond Basics. we've got courses that cover Google analytiks for the basics and Beyond Basics. even the older version of universal analytiks is back there still. Booker Studio measurement strategy. there's a ton of courses that are back there as part of the measurement marketing Academy. more on that in just a bit. for this Workshop, think about one thing. it's one idea. it could be just a tiknique or a tactik that you see could be a different way of thinking about something that you notiked and you're like, oh, this could be interesting, we should probably do this. it's just pick a thing that you learned from this Workshop, put that into focus, into fruition and to actually practike and you build it as a skill. then you take this Workshop, watch it again and you'll find another new one thing and then you use that and you practike that and that is how you get good at this stuff without getting overwhelmed and frustrated, did by all the different ways that you can do things, because there's a lot to it. all right, so let's go ahead and get started. shall we getting started setting up Google ads conversions using Google tag manager? all right, we're gonna go ahead and start with the framework. remember, we plan, we build and we launch. why do we do this? because we're Marketing in the Blind and we want to just use a system that automatikally produces the results we want, in this case, revenue and profits. so how do we do that? first, we plan. now, how do you plan? we make sure we're listing all the questions we're trying to get answers to. we think about all the different information, the different behaviors we need to collect in order to get answers to those questions and, most importantly, at this stage, we figure out what actions we're going to take based upon the answers we're about to get. that's how you build a measurement plan. then you move into your build- that is where, of course, setting up Google ads pixels is going to come through- and Google ads conversions using a tool like tag manager. so we make sure the results are being measured like conversions. then we make sure the traffic's identified. we make sure there's properly set up a story, a connection between which traffic is causing which specific results. then we move into the launch. how do we actually use all this measurement. well, we got to listen to the conversation that's happening between the users and the web site. those are the trends and patterns. once we get those Trends and patterns, then it's about okay. now let's start forecasting instead of driving in the rearview mirror all the time. we actually start looking through the windshield, we start marketing forward and we start saying, hey, here's how this thing is supposed to work next week, and we measure against our forecasts. then we optimize because we're going to measure against our forecast. it's going to tell us where we're hitting the mark and where we're not, and that will tell us where to focus our very limited marketing resources so that we can most move the needle, at least have the better and average chance of doing that. that is the measurement marketing framework in a nutshell, and, of course, that is, uh, the partikular measurement strategy we recommend you use as well. whether it's this one or something else, you should absolutely have a strategy as to how you're using measurement in your own organization. now, your instructor for today is a certified measurement marketer, Fiona Smallwood. in addition to being an instructor and a certified medical marketer, she's a Google ad specialist. That's sort of where she came into the world from uh, so she knows everything there is to know about Google ads and how to use it. she's on a mission to really help people understand this and stop blindly believing what the platform says. how many times have you seen Google ads say, hey, you've made a million dollars, but your bank account says 100 bucks? how many times does Facebook also said, hey, I've made a million dollars, but your bank account says 100 bucks? like that's what Fiona's on the mission for: to help people understand how to use all of these different measurement Tools in a way so that you can get a useful truth of what results you're actually getting without further Ado. I'm going to go ahead and then bring to the stage Fiona so you can share your screen and take it away. hey, hey, thanks so much for that. it's great to be here and I'm looking forward to diving into the workshop today on setting up conversions in Google ads using Google tag manager. now, if you are a Google ads manager, you probably or possibly, have set up a conversion before using Google tag manager, or you might be new to Google ads and you've only previously done it in a way where it's been automated and suggested by Google ads. now, if you have done it previously. the what you'll come away with after sales lesson is knowing a little bit more of the how and understanding that that potential of using Google ads for your conversions offers the ability to be quite precise with the conversions that you're tracking and more deliberate around what you're wanting to get information from that you can take action from. so an overview on today's lesson is we're going to be having a look at the Google tag manager interface. so firstly, just in a really brief way, so that we can see if Google tag manager is installed on your website and have a look at what Google tag manager looks like if you haven't seen it before, we're going to be looking at setting up a conversion in Google ads and there'll just be a that it's really a how-to on setting up the conversion, but in doing that we're going to be setting up a conversion. so you know we'll just offer a couple of little Pro tips around conversions and some ways that you might think, but it's definitely not a strategy lesson, but it's always good to keep those- you know, those further learnings in the back of your mind and hold awareness around them. then we're going to add that conversion to Google tag manager and understand testing that, and then we're just going to wrap it up and be aware of those next steps that you can take if you want to continue that Google tag manager Journey, because it does really offer so many benefits, especially on the measurement marketing Journey which we just spoke about in in that intro. okay, so getting started. uh, it doesn't necessarily mean that we are beginners, so this Workshop will be beneficial for you. you may, uh, be new to running Google ads and just wanting a little bit of a deeper understanding around setting up that conversion, and you may

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How to Set Up Google Ads Conversion Tracking In 2021 (Step-By-Step Tutorial)

hey guys, yvonne, here at evonmanacom, in this video, i want to show you how to set up google ads conversion tracking for your website, for your landing page, your opt-in page, your funnel, whatever it is you have here i will show you exactly how to do it. you don't have to have any prior experience. you don't have to understand everything to the tiknical t. i'm going to show you everything. everything's going to make sense. we're going to do everything together here in this video. now, conversion tracking is incredibly important, guys. not only will you see the data here, you're going to see conversions, and you will be able to optimize by keywords, by demographics, age, gender, country, location, device, all that stuff- but you will also be feeding data to google, so google will be able to get you more of these conversions. so it's really important to get this set up now. before i show you exactly how to do it, guys, make sure to hit like and subscribe, hit the notification bell icon, so you get notified when i release more videos, just like this. that being said, let's get straight into it. so here is our google ads account. log in to yours if you haven't already. i am also using unbounds as my landing page builder. this is an example. so if you don't have on bounce, that's okay. follow along with me and observe the steps, observe the process that i'm going through. so this is what we'll be using. let's head back into our google ads account and let's set up our conversion event first. so in my case, i want to track how many people sign up to my landing page. i have this little form. i want to know how many people visit this forum and actually sign up and land on this thank you page. that's the goal. so we're going to go back into google, i'm going to click on tools and settings, i'm going to click on conversions and we're going to create a new conversion event. so, disregard all of these. i'm going to click on the little plus sign here and i'm going to click on website and we're just going to go from top to bottom. we're going to fill in the blanks here. so the first option here is we have to select the category. so what is it we want to track? is it a sale? is it a add to cart? is that a begin checkout? is it a subscription? in our case, it's a sign up. so we're gonna click sign up. this isn't super important for you to get exactly right. for example, if you select purchase for someone signing in, this is just for your reference. so, whatever you want to consider people you know signing up on this page, that's what you want to add here. so i'm going to click sign up over here. i'm going to make it clear that this is a sign up to my, for example, unbounce landing page. whatever product you're promoting, you want to add it here. if you're promoting a diabetes product, you want to say diabetes, sign up. make it clear because, if you recall, on the previous page i had about 10 different events. you want to be able to keep track, all right, so this is important. next, you can add a value for your conversion so you can say that you can set the same value for each conversion. for example, if someone converts, whether it's a sale or a sign up, let's say it's worth ten dollars and this is going to show up in your google ads account in the columns. it's going to say, hey, you got to conversions and therefore you got 20 right, 10 times 2, whatever it is. so this is for each conversion. you can also set different conversions. if you set this option, you will need to ask your developer for help. they will need to add some dynamic values into the conversion tracking code. okay, so i'm not going to go through this here. this is something you would have to go through with your developer. but you can either set the same value for each conversion- let's say hey, whenever someone signs up. you know, i did the math and it's worth about two dollars whenever someone signs up- or you can leave it blank and you can say, hey, if someone signs up, i'm not making any money yet. i don't know. yet. this is a new campaign. i haven't done the math yet. i have no idea how much each conversion is worth, so i'm gonna leave it blank. you can set this option as well. the main thing here is to just set up this conversion tracking. guys is to just show google that once someone does sign up, for example, a conversion will show up, so you don't have to add a value. okay, so don't worry about that. next, we have the count, so over here you can set. for example, let's suppose you have three products on your website. if one person buys three products, do you want that to count as three conversions, in this case, every, or do you want if one person buys 10 products. do you want that to count as one conversion? so this is, you know, this is up to you. for leads, like it says here, i would probably go with one. but for purchases you would want to go with every, because it's just going to feed more data into google. for leads you don't want to say every, because if one person accidentally signs up two or three times, that just that looks weird. you don't want to be misled and it's not going to be very accurate information. so for leads, we'll just stik to one. but you know what every means. now, these options i generally leave as they are. for example, the click-through conversion window says that after someone clicks on your ad, how many days do they have to convert? for example, if you, if you leave it at 30 days, if somebody clicks on your ad and then they convert 29 days later, that will still count as a conversion. on the other hand, if someone clicks on your ad and they convert 35 days later, which is over this 30-day limit, then that will not count as a conversion. okay, for view through conversion window, you want to leave it at one day for including conversions. you want to leave this as? yes, that'll just show up. uh, you know, in your google ads conversion column and for attribution model, you want to leave it at last click. all of these are slightly different, but for now you can just leave it at last click. this is generally the default. once you get enough conversions, you will need a lot of conversions. ideally, you want to go with data driven. so what this means is, you know, let's suppose you have 10 different ad types. you have a video ad, you have a search ad, you have a display ad, you have a gmail ad, you, this data driven approach, will attribute conversions according to which of those specific channels contributed more to this conversion, whereas if you set last click, whichever channel resulted in the lead last, that's what it's going to attribute the conversion to. so i can spend, you know, another 10, 15 minutes explaining all of these, but for now, you know, just to keep things clean and simple, you can just leave it at last click. and if you do want to use enhanced cpc option, which means that google will sometimes up your bid. so if you set your bid to five dollars, sometimes it's going to spend, for example, six dollars to get a click. so if you don't want that to happen, if you do want google to respect your maximum click, just deselect that option and click on create and continue. now you have several options here. let's go with this easiest one. you can email the tag to your webmaster, so you can go in here, enter their email and you will tell them. you know all of this is going to be sent to them and they will know what to do. now. you don't have to do that because, hey, you're watching this video. if you are using google tag manager, you just fill in the blanks here. i am not covering google tag manager, but if you do have it and you know what you're doing, here is where you find this information. it's very simple to do. we're gonna, however, go with this install the tag yourself option, because that is what i'm here for. that is why i'm showing you how to do this, so that you can do this yourself. so what we have to do first is we have to add this global site code on all of our pages. okay, so this code put it on every single page of your site. so i'm going to go ahead and copy it. i'm going to go back to my landing page, open javascript, and i'm going to paste it here i'm going to say head and i'

10 Google Ads Best Practices - Drive More Conversions With Your Google Ads Campaigns

what's up everyone, welcome to the Surfside PPC YouTube channel. today I'm going to be going over 10 different Google ads best practikes to make sure you're getting the most out of your campaigns. so let's get started, and I have the first five best practikes here and I'm going to go through each one individually. I'm going to go through these pretty quickly. so number one is make sure you're using conversion tracking, and if you're able to incorporate a value, you should incorporate a value as well. so what I mean by that is when you come into your Google ads account, you go to tools and settings under measurement. you're going to see conversions here. so conversions basically come up. are your key performance indicators. are you driving sales? are you driving leads? are you selling a course? so, for example, if you're running a Shopify website, you can set up your Google ads conversion tracking. just follow the guide directly on shopify's website and they're going to pull the value of every single conversion. so every single sale that Google ads drives on your Shopify website, they're going to pull in the revenue driven. so that allows you to actually have a conversion value that you can optimize for. so it's important to use value. if you have it. mine, I'm just optimizing for affiliate clicks. so every single value is set to one. but what you can do here is, if you go to edit settings, you can come to value and let's just say I'm selling a course for three hundred dollars, I can use the same value for each conversion. set my value at three hundred dollars. so every time I sell a course, Google ads knows: okay, you just spent 200 on ads and you just sold the 300 course. you just spent fifty dollars in ads and you just sold a 300 course. so ultimately, what I can do is optimize for conversion value. you can optimize for Revenue rather than just strictly conversion. so that's number one is making sure you are using conversion tracking. make sure you have your main key performance indicator set up so that you can actually optimize your Google ads campaigns for those conversions. which is going to bring us to number two. you want to use the sales or leads objective when you are setting up campaigns. so it's also number three. we can incorporate here as well. so when we're going to set up a new campaign, we have new campaign here and Google ads. you can see that all the objectives we can choose from now. it doesn't make sense just to strictly Drive website traffic to your website. there are some reasons to use: product and brand consideration, brand awareness and reach. obviously you have an app, then you want to use app promotion. local store visits you can use as well, but the main two objectives, one or the other, you should be using. if you're incorporating value, I would recommend using sales. if you're just going off leads, every single conversion is worth one. then just use leads. so this is for appointment bookings or somebody filling out your lead form, contacting you, giving you a phone, phone call. so let's say I choose leads. here you can see the three different conversion goals. so my main conversion goal here is set up as purchases. so the other two here I can remove them so that I can just focus on my main key performance indicator of purchases. now we click on continue. here it's going to show all these different campaign types and that's number three. so number three here is test all the campaign types. it's going to vary for every single business. so I would definitely highly recommend using search and absolutely use shopping. if you do have an e-commerce website, if you are running a Shopify website, for example, if you have a product feed, you want to make sure you're using shopping ads, definitely test search ads. but see if performance Max works well for you. it works very well for a lot of businesses: display and video and Discovery. you could always get started by using remarketing and then incorporate some of the other targeting later. I'm going to go over some of that targeting later on in this video. but number three: just to make sure you're getting the most out of all of your campaigns, out of your advertising budget, test the campaign types. see how they perform in terms of cost per conversion, in terms of your return on ad spend. if video, for example, is not worth running, then you could just pause your video campaign. but it's worth testing couple hundred dollars on each campaign type if you are running a lot of advertising just to see how it's performing for you. so it's going to bring us into number four: use Smart bidding. so we're using conversion tracking. let's say we are using the leads objective here. the campaign type we're going to test in this example. let's just say display campaign, so we'll come back over here. let's say we wanted to run a display campaign, so we're choosing your objective: sales or leads. make sure you have a conversion goal set up. make sure you're testing different campaign types. in this case, we'll Pretend We're making a display campaign. you can enter your website here as well. name your campaign. we'll click on continue. now you want to set your location and language targeting, but once you do, you're going to see budget and bidding here. so using a smart bidding strategy means you are focused on conversions, or if you are using value for your conversion, you're focused on conversion value. now you can also set a Target return on ad spend. so there's four different smart bidding strategies that we can use right now here. so conversion value: if we don't set a Target return on ad spend, then we're using the maximize conversion value bid strategy. if we do set a Target return on ad spend, we're using the target roas bid strategy. and if we use conversions, then it's maximize conversions bid strategy. if we set a Target cost per action, then we're using the target CPA bid strategy. so number four: make sure you're using smart bidding. doesn't make sense to use conversion tracking the sales and leads and not also use one of these smart bidding strategies like a Target CPA, Target roas or maximizing your conversions. now number five: when you're setting up your ad groups, use phrase match keywords, use single keyword ad groups. so this is going to go back to search campaign. so let's come back. okay, coming back over here, select our campaign objective of leads. we have our conversion goal here, our campaign type. let's choose search and let's choose website visits for the way we'd like to reach our goal. name your campaign, click on continue. okay. so bidding: we're focused on conversions. let's just say we're going to use the maximize conversion bid strategy. now, once we come in here to keywords and ads and you start creating your ad groups, what you want to do is make sure that you are using phrase match keywords and I would use single keyword ad groups. now you could also use exact match keywords or broad match keywords. Google ads is likely to tell you: use broad match keywords. I see the absolute best performance and the perfect amount of volume with phrase Magic keywords. I think it is the best match type right now. so if we come back over here and what we can do is enter our keywords, so your ad group one, let's just say, for example, I'm trying to sell farmhouse [Music] Christmas decorations, okay, so that would be my ad group and what I can enter here for my keyword is: I can just do farmhouse, Christmas decorations, and this single phrase match keyword is going to match hundreds, if not thousands, of different Search terms. now you can also do things like Farmhouse Christmas decor, Farmhouse Xmas Decor. you can incorporate some of these other keywords, but this one phrase match keyword should match all sorts of Search terms that are going to be relevant to what people are actually looking up, and what's gonna happen, like I said down here, is upgrade your keywords to Broad match. broad match is not an upgraded keyword. what Google ads tells you is you can expand the reach of your campaign, get more conversions at a similar or better Roi to me, if you have a

How to Setup Google Ads Conversion Tracking // 2022 Step-By-Step Tutorial

Hey there, Benjamin from Loves Data here. In this video, I'm going to show you how to track conversions in Google Ads. This is my 2022 Google Ads conversion tracking tutorial. We will cover the dedicated Google Ads conversion tracking tag and compare this to importing conversions from Google Analytiks. I'll show you how to do this with both versions of Google Analytiks, so Universal Analytiks and the latest version, Google Analytiks 4 (or GA4 for short). You will learn about the other types of conversions you can track, including calls and offline conversions, And we will also cover the reasons why you can see differences in your data when you compare conversions in Google Ads to Google Analytiks. Let's get started. Tracking conversions in Google Ads is critikal. If you don't take the time to configure conversion tracking, then you won't be able to report on the performance of your campaigns inside your account, And you will also need conversions if you want to use automated bidding strategies or campaigns that rely on machine learning, like Performance Max campaigns. If you'd like to learn about this type of campaign, then check out the extra resources in the description below this video. There are two options for tracking website conversions into your Google Ads account. We can create a dedicated Google Ads conversion tag or we can import conversions from Google Analytiks, But which one should you use? If you need to get up and running quickly and you're already reporting conversions in Google Analytiks, then importing conversions is a good option. It means you won't need to add extra code to your website and it's pretty easy to set up, as we will see in a moment. However, for more accurate reporting of your conversions in Google Ads, I recommend using the dedicated Google Ads conversion tag. It will require more time to set up, but it will provide more accurate results compared to importing conversions from Google Analytiks. Let me explain why. Someone searches on Google and then clicks your ad. They've come to your website from Google Ads. Then they convert. If we were using the dedicated Google Ads conversion tag, then we would see a conversion in Google Ads, And if we were importing conversions from Google Analytiks, then we would also see a conversion in Google Ads. Okay, so that's fine. Both options are accurate. but now let's look at another example. Someone else searched on Google and then clicks your ad. So they've come to your website from Google Ads, but then they leave And they come back to your website using a link they found in a post on Facebook. Then they convert. If we were using the dedicated Google Ads conversion tag, then we would see a conversion in Google Ads, But if we were importing conversions from Google Analytiks, no conversion would be reported in Google Ads. This is because when you import a conversion from Google Analytiks, that conversion needs to be associated with the click from Google Ads And since the conversion was associated with Facebook in this example, it isn't imported into our Google Ads account. So if you want to ensure that all conversions that occur after someone clicks your ads is available in Google Ads, I recommend using the dedicated Google Ads conversion tag. Using this option gives you more accurate conversions for optimization and reporting in Google Ads. This doesn't mean that you shouldn't configure conversions in Google Analytiks. it just means that attribution plays a role in how conversions are reported. Let's look at why you might see differences when comparing conversions in Google Ads to Google Analytiks. This is the same scenario we were looking at before. We can see someone clicked our ad to visit our website, then they came from Facebook and then they converted. If we use the dedicated Google Ads conversion tag, then we know that if we're looking at our reports in Google Ads, the conversion will be attributed to our Google Ads campaign. However, if we're looking at our Google Analytiks reports and we're using last-click attribution, then the conversion will be attributed to Facebook. So you can immediately see that we'd be looking at different results if we were comparing our data from Google Ads to what we find inside Google Analytiks. So attribution is the most common reason. you will see differences in the number of conversions when comparing Google Ads to Google Analytiks. The reports you use will depend on what you're trying to achieve, but overall, I recommend checking out the attribution reports in Google Analytiks to really understand the performance of your marketing channels. I've included a link in the description below this video if you would like to learn more about attribution in Google Analytiks. Okay, we're going to set up the dedicated Google Ads conversion tag and add it to our website using Google Tag Manager. So let's start by heading to Google Ads. We select 'Tools and Settings' And then 'Conversions' under 'Measurement'. This is where we can create our dedicated Google Ads conversion tag and import conversions from Google Analytiks. You will also see any conversions that have already been configured for account. We're going to add a new conversion, so let's click 'New Conversion Action'. This shows us all of the types of conversions we can configure in Google Ads. First, we have the option to set up 'website' conversions, which we're about to cover, And we also have the option to track conversions for our apps, phone calls and even import conversions. Let's select 'Website'. Now we need to configure our new conversion. First is the category for the conversion. The category allows you to group related conversions in Google Ads. The category you select can be used when segmenting data in Google Ads, And categories are also used when setting an objective for your campaign, so take time to choose a category that closely fits to the objective you're going to be tracking. Let's choose a category. We can see there are a range of options to choose from. Today I'm going to walk through setting up conversion tracking for a sign-up form, so I'm going to select 'Sign-up' as the category We can then choose if we want to use the conversion data to optimize our campaigns in Google Ads, Let's click 'Conversion Action Optimization Options'. This lets as decide if the conversion we are creating is for a primary action or a secondary action. Another way to think about this is if the conversion is a macro conversion or a micro-conversion, Depending on the category you've selected. some categories are automatikally used to optimize your campaigns, while other don't. so take a moment to read any messages that pop up when making your selection. Overall, you want to make sure that your important conversion actions are set as a 'Primary Action'. Then we need to name our conversion. I am going to name my conversion 'Email Sign-up'. Now I have the option of assigning a dollar value for the conversion. The first option is to assign the same value for every conversion, So I can enter the value that my sign up form generates each time it is completed. In this example, I'm entering the average value of a form submission, but there are other options. If you were measuring real value from, say, purchases, you can measure those changing (or dynamic values) with the Google Ads conversion tag, And there is also the option to track the conversion without assigning a value. I really encourage you to try and assign a value, even if it's guesstimate or approximate value. Next, you will need to decide how you want to count conversions in Google Ads. My tip here is that if you're capturing leads,