google ads cornwall
Not much compares to Google Ads for consistently high profits. Google Ads have a wide application for all kinds of businesses. With the combination of Google text ads and Google shopping ads, you are really given a platform for sustainable growth. So, we're going to start off with some text ads in this video. Let's go ahead and click on New Campaign to get started.
Here are the steps to set up your text ads campaign:
1. Click on Sales to activate the purchase conversion objective.
2. Set a budget of $100 per day.
3. Focus on conversions by setting a low cost per click of 40 cents.
4. Select the main country that you plan on selling to.
5. Present people in the target location and exclude people in the excluded target location.
6. Leave the language as English.
7. Skip audience segmentation and dynamic search ads.
8. Set up the keywords that you want to target. Split them into two groups: niche general and long tail product specific.
9. Implement these keywords in your campaign, using phrase match type for the main keyword.
10. Customize the display path and description to make your ads more appealing.
11. Add image extensions to increase your click-through rate.
12. Review and publish your campaign.
Once your text ads campaign is up and running, you can evaluate the data and implement it into your shopping ads. This is where the magic happens!
Here are the steps to set up your shopping ads campaign:
1. Click on the plus sign to create a new campaign.
2. Select Sales and Purchases.
3. Choose Shopping for the campaign type.
4. Set a budget of $100 and select manual CPC with enhanced CPC turned on.
5. Target the US and exclude search network.
6. Set the start date a day after your text ads campaign.
7. Create an ad group with a name that makes sense for you and set the bid at 40 cents.
8. Select Product Type and choose Item ID.
9. Exclude all other products and target only one specific product.
Now, cross-reference your keyword campaign and shopping campaign to find long tail search terms that correlate with each other. Boost these search terms within your shopping campaign to optimize your listing.
To take it a step further, create a custom audience on Facebook based on the people who have interacted with your store. Use events like page view, add to cart, initiate checkout, and purchases. Retarget these people on Facebook.
Create a lookalike audience of your page view customers to expand your targeting on Facebook. This will ensure that you're optimizing the data between your shopping and keyword campaigns, giving you the highest chances of success and generating consistent income from all your Google Ads.
If you're enjoying the content on this channel, make sure you subscribe for more tips and tricks. Good luck with your Google Ads campaigns!
Trade Horizons Roadshow Cornwall
Music, specifically Fleetwood Mac, is arguably Cornwall's best global export. It is interesting to think about the vision that Mick Fleetwood had back in 1967 and how his business became a global phenomenon. As someone who grew up in a small business, I can relate to the challenges and opportunities faced by entrepreneurs. In this article, I will explore the history and future of marketing, drawing from my own experiences and insights. Let's rewind to Adelaide, South Australia, where I grew up and where my father's small electronics company thrived.
The Early Days of Marketing:
In the 70s, my father's office was a simple store that held electronic components. Looking at old photographs, it is amusing to see telephones with only two lines and a calculator plugged into the mains. Computers were non-existent, and my first computer, the Sinclair ZX80, had a squidgy keyboard and just one kilobyte of RAM. It is fascinating to see how far technology has come since then.
The Internet and Digital Marketing:
I remember the days of dial-up internet and using bulletin boards to communicate with friends. It was clear to me back in 1983 that I was hooked on this online world. As the internet evolved, I witnessed the birth of digital marketing. In 2000, I had a website full of scrolling graphics and other outdated elements. It is now possible to look back at archived websites and see how they have changed over the years.
Predictions and Realities:
Arthur C. Clarke, a renowned futurist, predicted in 1974 that by 2001, we would have computers in our own homes, allowing us to work remotely. He even addressed the societal impacts of such technology. While his predictions were accurate, the speed of technological advancement means that we don't have the luxury of waiting for the future. We need practical solutions for our businesses now.
Marketing in the Digital Age:
If we want to export and market our products effectively, we must embrace digital marketing. Traditional methods like sending brochures are no longer sufficient. We need to attract and respond to customers using digital platforms. However, it is essential to pick our battles and focus on the channels that align with our business capabilities. Social media can be a powerful tool, but it requires careful consideration.
The Challenge of Breaking Through:
Advertising, in general, is facing challenges due to ad blockers and changing consumer behavior. Advertisers are struggling to make as much money as before, and clients are seeking alternative solutions. However, this disruption also presents an opportunity for businesses to take control of their marketing efforts and directly engage with their target audience.
The Importance of Disruption:
Disruption is not reserved for large corporations. Every business, regardless of size, needs to disrupt itself or risk being disrupted by others. This does not mean completely changing our business model, but rather being open to cannibalizing certain aspects or exploring new avenues. The key is to stay ahead of the competition.
Famous Examples of Disruption:
Uber and Airbnb are often cited as examples of disruptive companies. However, it is important to recognize that they had to pivot and adapt their initial ideas to succeed. Their success lies in their ability to disrupt themselves and stay ahead of the game. This lesson applies to all businesses, big or small.
In this ever-changing digital landscape, it is crucial for businesses to embrace digital marketing and disrupt themselves before they are disrupted. By understanding the history and future of marketing, we can navigate the challenges and opportunities presented by technologies like the internet and social media. It's time to embrace the digital age and take control of our marketing efforts.
Bing PPC Ads and How we Generate $1-3 Leads
Alright guys, so for those of you who follow me, you'll know that I talk a lot about Bing ads being the best way to do your PPC. Recently, I've had some requests to make a video on this topic. In this article, I want to give you a quick overview of how Bing ads work and why they are so effective.
- Bing ads are the best way to do your PPC
- Cheaper and less competition than Google
- There is enough search volume on Bing
- Bing is better than Google to run your ads on
How Bing ads work:
- Similar to Google ads in how you create an ad
- Can import Google ads into Bing
- Bing is owned by Microsoft
- Can show up at the top of search results by paying for it
- Great value for lead generation
Types of ads on Bing:
- Expanded text ads
- Dynamic search ads
- Sitelink extensions for better click-through rates
- Match keywords by broad, phrase, or exact match
- Broad match can be less relevant and expensive
- Phrase match is more targeted and what you want to focus on
- Exact match shows your ad only for exact searches
- Start with phrase match and many different keywords
- Look at what people are searching for and add negative keywords
- Negative keywords limit spending on irrelevant searches
- Optimization takes time and ongoing effort
- Pause keywords that are not performing well
- Example: pausing MLS listings because it doesn't match the desired area
- Bing ads are a great way to get immediate and predictable results
- Cheaper and less competitive than Google ads
- Ongoing optimization is necessary for success
In conclusion, Bing ads are a highly effective way to do your PPC. They are cheaper and less competitive than Google ads, making them a valuable option for lead generation. By optimizing your keywords and continuously monitoring and adjusting your ads, you can achieve great results with Bing ads.
Run your first Google Ads campaign like a pro: the beginner's checklist
Hi everybody! So, some of you might have attended one of our webinars before. Cambridge Wireless has been kind enough to invite us to do quite a few over the last few months. We've covered topics like how to look good on camera and social media. Today, we're going to be talking about Google Ads. The lovely people at Cambridge Wireless, Simon normally does the intro, but he can't make it today. Perhaps he's gone to Newmarket to not watch the races.
Just to run through a couple of things, we've been members of Cambridge Wireless for a couple of years now, and if you're not a member, it's a fantastic organization to join. The events they've had over the last few months have been wonderful. The networking opportunities are great, and Cambridge is such a fertile ground for tech and life sciences.
Now, let's talk about Google Ads. But before we dive in, let me mention a few upcoming events from Cambridge Wireless. On December 17th at 1 o'clock, there's a Tech for Santa webinar. It looks like a lot of fun, and all the proceeds will go to Ely Food Bank. So, make sure to join in on that.
Also, if you have any specific questions about Google Ads or want to explore certain topics in depth, you can book a time with Clark through sukiyo.com/chat. He'll be happy to answer all your nerdy questions.
Alright, now let's get started. My name is Clark, and I'm a digital strategist at Suico. I work with Sue, and together, we help organizations build out their online marketing strategies. Today, I'm going to give you an overview of Google Ads and what you need to know if you're considering running your first campaign.
Here's what we'll be covering:
- Audience: How is the audience different on Google Ads compared to other ad systems?
- Keywords: How to come up with effective keywords and the difference between keywords and search terms.
- Budget: How much should you spend on Google Ads?
- Structure: How to set up your first campaign.
- Writing for Ads: Tips on creating effective ad copy.
- Landing Page: Why your landing page is important and how to optimize it.
- Metrics: Key metrics to look at after running your first campaign.
So, why should you use Google Ads? Well, it's a great digital marketing tool because you're reaching a warmer audience. People using Google are actively searching for something, so they have a higher intent to convert. Additionally, Google is the most widely used search engine, so it's where your potential audience is likely to be. It's also the most advanced ad platform, thanks to continuous investment in technology.
With Google Ads, you have more control over your budget and can quickly adapt to changes or trends. Plus, the limited characters in search ads force you to refine your business message and evaluate your website and offerings.
PPC stands for pay per click, which means you only pay when someone clicks on your ad. There's an auction process where you bid for keywords, but it's not just about the highest bid. Quality score, which includes ad relevance and landing page quality, also plays a role in determining your ad's position.
That's a brief overview of what we'll be discussing today. So, let's dive into the details of each topic.
Reviewing the Night Riviera sleeper train | London to Cornwall 🚇 ad
Good evening from London! I'm currently at London Paddington Station, one of the busiest train stations in the city. Tonight, I'm about to embark on a special experience - a journey to Penzance in Cornwall on a fancy sleeper train. This train will take me over 300 miles and approximately eight hours, but I'll have my own private cabin and even access to a restaurant on board. But before we hop on the train, let's check out the gwr first class Lounge.
- The gwr first class Lounge is located right next to Platform One. It's accessible to those with first class tickets or those who purchase the supplemental sleeper cabin.
- This part of the Lounge actually used to be Queen Victoria's waiting room, dating back to the 1800s. It has a beautiful Victorian-era decor.
- The more modern part of the Lounge is where you'll find food and drinks.
Now, let's hop on the Night Riviera sleeper train. We can board an hour before departure, so let's get settled in.
- The train has narrow hallways, but we'll make it work.
- Our private Suite on the Night Riviera has a comfortable bed, which can also be turned into a double bed. We also have a tray for breakfast, a sofa, a window overlooking Paddington Station, a sink, a closet, and amenities like plugs and temperature controls.
- The bed is already made, which is a nice touch. The cabin also provides sheets that feel silky.
- There are no toilet or shower facilities in the individual cabin, but there are shared facilities available.
Now, let's check out the shared toilet and the restaurant car.
- The toilet is small and basic, nothing fancy.
- The restaurant car has seating options for groups and solo travelers, as well as a bar where you can order drinks and snacks. It's great to have the option to eat and drink comfortably on the train.
Finally, we're off! The train departs slightly late, but we're on our way to Cornwall.
- The train journey will take approximately eight hours, and we'll be making a stop in Exeter. Let's see how loud it gets there.
- I'm not the best sleeper, but the bed is comfortable and the train sounds aren't too loud. Hopefully, I'll get some sleep tonight.
Good morning from Cornwall! It's almost 7 AM, and breakfast has arrived.
- I got creamy porridge, and my companion got a sausage bacon roll. We also have tea, coffee, and biscuits.
- The sleep last night wasn't great for me, but the bed was comfortable and cozy. The train wasn't too loud, so it was a pleasant experience overall.
To book this sleeper train, it can be a bit complicated. Here's how it works:
- There are direct trains from London to Penzance during the day, taking around five and a half hours. There are economy and first class options for day travel.
- To book a sleeper cabin, you need to buy a one-way economy ticket and then upgrade to a cabin by purchasing a cabin supplement. The supplement can range from £40 to £100 on top of the cost of the economy ticket.
- I paid £75 for my economy ticket from London to Penzance and £55 for the cabin supplement, totaling £130. Considering the high prices of train tickets in the UK, I think it's a good deal, especially with the added comfort and convenience of having my own space.
We've arrived in Penzance at 8 AM. It was a great experience overall, despite not getting much sleep. The staff were amazing, and it's a great way to travel while sleeping instead of wasting time during the day. I would definitely do it again and recommend it to others.
If you enjoyed this video, I have a few others where I'm on trains, so feel free to check them out!
5 Must Personal Training Advertising Strategies in 2020
In this video, we will discuss the best strategies for advertising your personal training business. Whether you are new to the industry or have years of experience, it's important to know where to start and how to effectively advertise. My name is Luke Hughes, the sales and marketing director for OriGym, a fitness education company that qualifies thousands of fitness professionals each year. Let's dive right in and explore the world of personal training advertising.
Personal Trainer Advertising vs Marketing:
Many trainers confuse personal training advertising with marketing. It's important to understand the difference. Advertising is where you make potential clients aware of your services, while marketing is how you communicate the message of your services to clients. For example, running a Facebook ad campaign is advertising, while the content and design of the ad itself is marketing.
The Importance of Personal Training Advertising:
Advertising is the underlying strategy for getting in front of your target demographic and creating awareness. While marketing messages are crucial, if you don't reach enough people through the right mediums, your efforts will fall short. Personal training advertising is essential for reaching your target audience and driving business growth.
Best Personal Training Advertising Strategies:
1. Advertise Personal Training for FREE via Google my Business:
- Set up your Google my business page to increase visibility online.
- It's a free resource that displays your business information, reviews, and contact details.
- Google my business pages can generate thousands of views and clicks to your website.
2. Facebook and Instagram ads to target your ideal clients:
- Use Facebook's ad manager to set up ads on both platforms.
- Facebook has extensive user data, allowing you to target your specific audience.
- You can set up ads to drive engagement, website visits, direct messages, or enquiries.
- Capture enquiries directly on the platform without needing a website.
Advertising your personal training business is crucial for growth and success. By utilizing strategies like Google my Business and Facebook/Instagram ads, you can reach your target audience effectively and drive business growth. Remember to optimize your Google my Business page and take advantage of Facebook's extensive user data. With the right advertising strategies, you can take your personal training business to new heights.
Railways of Cornwall - Full Documentary
Welcome to Plymouth Railway Station, formerly known as North Road. Today, we're going to take you on a tour of the railways of Cornwall. Join us as we explore the rich history and scenic beauty of this region through its railway lines.
Heading 1: The Tamar Valley Line
- The Tamar Valley Line, formerly known as the East Cornwall Mineral Railway, played a vital role in transporting copper, tin, and arsenic from the mines to the River Tamar.
- The line offers stunning views of the River Tamar and the surrounding landscapes.
- We start our journey at Plymouth, where the railways first reached Cornwall in 1849.
- Plymouth Railway Station, built in 1877, has undergone renovations and is currently being re-renovated to restore its beauty.
- Join us as we embark on this scenic railway line.
Heading 2: Calstock and Gunners Lake
- Calstock marks the end of the East Cornwall Mineral Railway and is connected to Plymouth via a beautiful viaduct.
- The viaduct, completed in 1908, used over 11,000 blocks of granite from Dartmoor and stands at 37 meters tall.
- Calstock served as a key location for shipping mineral ores, and an incline lift was used to transport the ore from the mines to the key.
- Gunners Lake is the current end of the Tamar Valley Line and was an important location for copper, arsenic, and tin transportation.
Heading 3: Saltash and the Royal Albert Bridge
- Saltash serves as a junction station and is known for the iconic Royal Albert Bridge.
- The Royal Albert Bridge, designed and built by Isambard Kingdom Brunel, opened in 1859.
- The bridge's unique lenticular design and height were specifically requested by the Royal Navy to allow tall ships to pass through.
- We continue our journey over the bridge and explore the Looe Valley Line.
Heading 4: Looe
- Looe is a popular tourist destination known for its cobble streets, picturesque harbor, and shark angling.
- The town consists of two parts, East Looe and West Looe, connected by a bridge.
- Looe was once a thriving fishing village, but the fish market closed in 2019. However, you can still enjoy local fish in the area.
- The railway line played a crucial role in transporting sand from the beach to Liskeard for agricultural purposes.
The railways of Cornwall offer not only a means of transportation but also a window into the region's rich history and breathtaking landscapes. From the Tamar Valley Line to Looe, each branch line has its own unique charm and significance. So, hop on board and experience the beauty of Cornwall through its railway lines.