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google ads dashboard template

Published on: June 19 2023 by pipiads

In this video, Josiah explains how to use the Google Ads dashboard on Data Studio. He provides a free template that business owners and agencies can use to make inferences off their data.

Performance Metrics:

Josiah explains the different performance metrics that are important to track, such as click-through rate (CTR), ad performance, cost per click (CPC), conversion rate, and cost per acquisition. He encourages the use of attribution models to track these metrics.

Keywords:

Josiah goes over the top performing keywords, high CTR per keyword, and cost per keyword. This is important information for optimizing ad performance.

Campaigns:

Josiah explains how to look at the performance of your campaigns, specifically for devices. He notes that mobile devices are the majority of devices used for most industries.

Demographics:

Josiah discusses the importance of looking at gender and age demographics and tailoring content to specific audiences. He also notes the role of psychographics in launching Facebook ads.

Competition:

Josiah explains how to analyze your competition, including your impression share and top of page ranking compared to your competitors. He also notes the importance of note-taking.

Josiah provides a streamlined basic report for anyone to look at their Google Ads from a bird's eye point of view. He encourages viewers to make inferences off the data and provides a link to the template in the video description.

How To Navigate The Google Ads Dashboard

Google Ads Dashboard: Navigating the Changes

The Google Ads dashboard is constantly changing, making it challenging to keep up. However, understanding the layout can make a significant difference in navigating the changes. In this article, we'll explore the different elements of the Google Ads dashboard, review recent changes, and show you how to get back on track if you get lost.

Navigating the Dashboard:

To navigate the Google Ads dashboard, think of it as three columns. The first column is the main heading, the second column is the subheading, and the third column is where the data is located. Always keep this in mind when trying to locate certain elements.

Changes to the Dashboard:

Google recently changed the name of the ads and extensions tab to ads and assets. Your extensions are now located under the assets tab. Another significant change is the addition of the Asset Library, where you can add videos to your campaigns.

Getting Back on Track:

If you ever get lost in the Google Ads dashboard, use the search function. Type in what you're looking for, and it will bring up the relevant options.

Navigating the Google Ads dashboard can be challenging, but understanding its layout and recent changes can make all the difference. Keep in mind the three-column layout, stay up-to-date on changes, and use the search function to quickly find what you need.

Understanding Google Ads Dashboard | Google Ads Tutorial 2022

optimize your Google Ads campaigns, it's crucial to understand the layout of the Google Ads dashboard and how to navigate it easily. Have you ever wasted precious time trying to find what you need in Google Ads? In this article, we'll explain the layout of the Google Ads dashboard, show you how to quickly navigate to important sections, and give you some pro tips on reducing the time you spend on optimizing your campaigns.

- Understanding the layout of the Google Ads dashboard is crucial for optimizing your campaigns.

- Wasting time searching for important sections in Google Ads is frustrating and unnecessary.

Layout of the Google Ads Dashboard:

- The dashboard has three columns: main navigation, sub-navigation, and the main dashboard for optimizing campaigns.

- The top menu bar is for general information, not optimization.

- The tools and settings section is for account information, not optimization.

- The left column is where you select your major campaigns to optimize.

- The middle column is the sub-navigation column, which filters data based on campaign type.

- The dominant column is where you make optimizations and edits in your campaigns.

Navigation in Google Ads:

- Use the search function to quickly navigate to specific sections like keywords or ad groups.

- Use the column navigation to filter data by campaign type and select individual campaigns or ad groups.

- Use the overview section to quickly check how your campaigns are performing and compare them to previous periods.

Pro Tips for Optimizing Your Campaigns:

- Use negative keywords to reduce irrelevant clicks.

- Utilize ad extensions to increase visibility and clicks.

- Test different ad copy to improve click-through rates.

- Monitor your campaigns regularly and adjust bids and budgets accordingly.

- Understanding the layout of the Google Ads dashboard and how to navigate it easily is essential for optimizing your campaigns efficiently.

- Use the search function and column navigation to quickly access important sections.

- Pro tips like using negative keywords and ad extensions can help improve campaign performance.

Ultimate Google Data Studio PPC template [Google Ads Dashboard]

In today's article, I will be sharing with you my PPC dead ball templates that you can use to explore your Google ads data. Google Data studio, which is owned by Google, provides seamless integration with Google Ads. You should only choose the account from the drop-down menu, but you should be logged in to your account to access your data. The report doesn't share any Google Ads data with me; you are reviewing only your own account data.

Filtering:

Firstly, I want to show you how filtering works. You can click to select all your campaigns or type to search for a specific campaign and then filter only this one. You can also filter the device type to see its performance and filter countries in the right-hand corner. If you click on it, you can adjust the date that you want to show your data.

Campaign Explorer:

The next section is the Campaign Explorer. As the table is pretty flexible, you can drill up to the account level and drill down to the ad group, keyword, and match type level. Additionally, you can adjust metrics if you are running, for example, YouTube ads.

Search Query Explorer:

The third section is about the Search Query Explorer, which shows what keywords people are typing to jump onto your website. Optional metrics are also available here. Moreover, you can filter your search terms by typing your keywords right here. Top competitors provide insights about who your competitors are in PPC, their impression share overlap rate, and you can investigate average position and outranking share.

I hope that this article was useful and that you found the PPC dead ball templates helpful. You can find the dead bolt template below. Make sure to subscribe to my YouTube channel not to miss new videos about Google Data Studio.

Google Ads In Platform Dashboards

Google Ads offers a variety of datapoints to evaluate and optimize campaigns. You can access data in the campaigns manager or create a Google Data Studio dashboard. However, if you need a more specific view, Google Ads offers a dashboard tool within the platform. In this article, we will show you how to find the Google Ads dashboard tool, create custom reports, and manipulate dashboard components.

Google Ads provides a vast array of datapoints to evaluate and optimize your campaigns. While the campaigns manager and Google Data Studio dashboard are great options, there are times when a more specific view is needed. This is where the Google Ads dashboard tool comes in handy. In this article, we will explore the Google Ads dashboard tool and how to create custom reports.

Finding the Dashboard:

To access the dashboard, navigate to the reports column in the tools and settings section or use the separate reports icon. Click on the dashboard option to view the predefined starter dashboard.

Using the Starter Dashboard:

The starter dashboard is a great way to see what a dashboard can do and the types of data points available. The dashboard includes a custom scorecard, a daily cost by device line chart, a note, a bar chart, a pie chart, and a table.

Customizing the Dashboard:

To create a custom dashboard, click on the blue plus button and choose the component type. You can add a note, report, or scorecard. The components can be edited, moved, and customized. For example, to create a custom scorecard, choose the measures you want to display, add filters, apply conditional formatting, add sparklines, and choose the comparison date range.

The Google Ads dashboard tool is a great way to get a more specific view of your campaigns. You can create custom reports and manipulate dashboard components to fit your needs. The starter dashboard provides a great example of the types of data points available. With the ability to customize and edit components, you can create a dashboard that displays the metrics most important to you.

How to create a Google Ads dashboard in Google Data Studio

In this tutorial, Benjamin from Loves Data will guide you on how to create a Google Ads dashboard in Google Data Studio. By creating a dashboard in Google Data Studio, you can customize the look of your dashboard and choose which metrics to include. The tutorial will use two data sources, data from Google Ads and data from Google Analytics.

Key Focus Areas:

The dashboard focuses on two key areas when it comes to Google Ads campaigns. Firstly, it focuses on advertising costs and secondly on conversions. It breaks down the cost by individual campaigns and devices people use. It also includes data from Google Analytics, such as purchase revenue and engagement rate.

Customization:

You can customize the dashboard to meet your specific needs. You can switch out metrics based on your organization's requirements. For example, if you have a content-only site, you may want to switch out conversions for a different metric.

Building the Dashboard:

The tutorial guides you step-by-step on how to build the Google Ads dashboard. It includes adding scorecards, trendlines, sparkline charts, tables, and combination charts. It also covers how to add filters and adjust styling.

By following this tutorial, you will be able to create your own Google Ads dashboard in Google Data Studio. The dashboard will provide you with actionable insights on where you're spending and the results you're achieving. You can use this information to identify areas that you can improve in your account. Customizing the dashboard will allow you to focus on the metrics that matter to your organization.

Facebook Ads Reporting Dashboard Template Walkthrough for Google Sheets & Google Data Studio

Hey, what's up guys? This is Michael from Hustle Sheets and today I want to show you guys a Facebook Ads dashboard that I built for Google Data Studio and Google Sheets.

Dashboard Overview:

- The dashboard is viewed inside Google Data Studio, which is a free dashboard tool by Google.

- All the data is coming from a Google Spreadsheet.

- When you first open up the dashboard, you'll see the main section that includes KPIs for the previous week.

- The metrics are geared more towards an e-commerce company.

- The dashboard defaults to a year-to-date view, but you can easily change the date range.

Dashboard Sections:

1. Overview Table:

- Shows the amount of ad spend and revenue generated by month.

- You can drill down to a weekly view.

2. Breakdown Table:

- Gives a more detailed view of the main metrics, grouped by month.

- You can drill down to a weekly or daily view.

- Has bar charts to help visualize which weeks are the highest and most efficient.

3. Revenue Breakdown:

- Shows the revenue generated by each campaign.

- Top nine campaigns are shown, and the rest are grouped into an others category.

4. Campaign Breakdown:

- Gives a more detailed breakdown by campaign.

- Shows the amount spent, clicks, purchases, revenue, cost per purchase, and ROAS.

- You can change the chart type.

Additional Features:

- There's a campaign filter that lets you see data for one specific campaign.

- You can filter by date range or week.

- The template comes with a series of videos that walk you through step-by-step how to download data from Facebook Ads, paste it into a Google Sheet, and connect it to Data Studio.

- The template is customizable, and you can change the metrics and chart types.

This Facebook Ads dashboard is a great way to look at all your data in a way that you can't on the Facebook Ads dashboard that they provide. It's dynamic and gives you a great view of how your campaigns are doing. If you want to download the template, check out the links below. Thanks for watching, and make sure to like and subscribe for more videos like this.

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