google ads dimensions

How to Add Images to Google Ads Campaigns in 5 Minutes!

Hey everybody! Today, we're going to talk about how to add images to your Google Ads campaign. Whether you have a Google Ads account or you're looking to run ads on Google, watch this video. I'm going to show you how to upload and use images and photos in different display campaigns and variations of where you can use images on Google Ads campaigns.

- Importance of images in Google Ads campaign

- Different types of campaigns and images you can add

- Resources for ad sizes and specs

How to add images to local campaigns:

- Utilize Google My Business profile and location

- Create a local campaign and choose language, budget, and call-to-action

- Use all characters in headline and description

- Add images and logos from asset library or upload custom ones

- Requirements for image sizes and logo sizes

- Upload videos from your channel

How to add images to smart campaigns:

- Choose keyword categories and daily budget

- Add schedule when you want the ads to show locations and areas

- Use all characters in headline and description

- Add images and logos from asset library or upload custom ones

- Requirements for image sizes and logo sizes

- Choose a landing page

How to add image extensions:

- Go to ads and then extensions

- Use image extensions to show products or services

- Add images and logos from asset library or upload custom ones

- Requirements for image sizes and logo sizes

- Images can help attract more customers to your business

- Utilize all characters in headlines and descriptions

- Use the correct image sizes and logo sizes for each campaign

- Experiment with different types of campaigns to see what works best for your business

Google Display Ads Sizes and Responsive Display Ads Tutorial 2022

In this video, we will be discussing Google Display Ad Sizes and Responsive Display Ads for your advertising campaigns. Let's dive in and take a closer look at how to create effective display ads that will run across the Google Display Network.

Welcome to the Surfside PPC YouTube Channel. In today's video, we will go over Google Display Ad Sizes and Responsive Display Ads.

Creating Display Ads:

To create display ads for your campaign, you can either copy existing ads from a previous campaign or create new ones. When creating new ads, you can choose from 20 different sizes, including square, rectangle, leaderboard, and skyscraper ads. The popular sizes to prioritize include 300 by 250, 336 by 280, 728 by 90, 970 by 250, 160 by 600, 300 by 600, and the three mobile ad sizes.

Supported Sizes and Formats:

Google Display Ads can be uploaded as GIF, JPEG, or PNG formats. HTML5 and AMP HTML formats are also available. Responsive Display Ads automatically resize your ads for the Google Display Network inventory.

Uploading Advertisements:

Using Canva.com to upload your images and text combinations makes it easy to create ads. You can create multiple variations of each ad size to allow Google Ads to deliver the top-performing advertisements for your campaign.

Creating effective display ads is critical to the success of your Google Display Network advertising campaign. By prioritizing the popular sizes and formats, uploading JPEG images, and creating responsive display ads, you can optimize your campaign's performance. Remember, the more data you give Google Ads, the better your campaign will run.

How Google Ads Works in 2023

Welcome to my free 10 part Google ads teaching series called Get Google Ready in 2023! In this series, I'll not only show you how to set up different Google ads campaigns, but also teach you how to optimize them. My goal is to help you save money and generate more sales for your business through Google ads in 2023. Before we dive into the setup and optimization process, you need to understand how Google ads work. So, let's break down three core principles that you need to know about Google ads:

1. Google Ads Are Question-Based: When a user completes a Google search, Google quickly runs an auction on all advertisers bidding for that keyword and displays the winning ads. The highest bid doesn't always win; the auction is based on ad relevance. So, you need to make sure that your ad copy and landing pages are relevant to the search terms you're targeting.

2. Four Core Targeting Options: Google ads allow you to target people not only based on keywords but also based on audiences and demographics, devices, and time of day/week. This is especially important for service-based campaigns where you only want to receive inquiries at certain times.

3. Ad Rank Calculation: Google uses a formula to calculate the number one position based on your CPC bid and quality score. Ad relevance is critical to Google, and it wants people to find highly relevant ads and landing pages related to their search terms. So, focus on creating highly specific ad copies and landing pages to beat larger advertisers.

To help you optimize your Google ads campaign every 72 hours, every week, every month, and every 90 days, I'm giving you access to my Google Ads Optimization Checklist. Follow the link in the description below to get your free gift today!

Google Ads API Auth Series - Introduction

understand and implement for most developers.

In this article, we will be discussing authentication and authorization with the Google Ads API. We will cover the difference between authentication and authorization, how OAuth2 is used for authentication and authorization, and the different types of OAuth2 flows.

Difference Between Authentication and Authorization:

Authentication is the process of determining who you are, while authorization dictates what you can see and do. For example, when logging into your Google Ads account, you provide your username and password for authentication, and your role in the account determines what you can see and do, which is authorization.

OAuth2 and Authentication/Authorization:

OAuth2 is an industry-standard protocol that Google uses for authentication and authorization without the need to share private credentials like a password. With OAuth2, you can retrieve data or perform operations on behalf of a Google account via the API.

The Developer Token and Access Token:

To make a request with the Google Ads API, you need two pieces of information: a developer token and an access token. A developer token is an account-agnostic credential to connect your app to the Google Ads API, while an access token allows you to access a specific account.

Creating a Developer Token:

To create a developer token, head over to the API center in a Google Ads Manager account and follow the instructions.

Creating a Client ID, Client Secret, and Refresh Token:

To obtain a client ID and client secret, open your Google Cloud project or create a new one if you don't have one already. Then head to the APIs and Services section, navigate to Credentials, and select OAuth Client ID. Follow the instructions to create your client ID and client secret. To obtain a refresh token, follow the process outlined in the diagram below.

OAuth2 Flows:

There are three different types of OAuth2 flows: desktop app flow, web app flow, and service account flow. The desktop app flow is the recommended approach because it's the easiest to understand and implement for most developers.

In conclusion, authentication and authorization are essential concepts when working with the Google Ads API. OAuth2 is used to handle authentication and authorization without the need to share private credentials like a password. Understanding the developer token, access token, and the different OAuth2 flows is crucial for making requests with the Google Ads API.

Google Ads Reporting Tool

Optimizing Google Ads Campaigns with Customized Reports

If you've been using Google Ads for any amount of time, you know that there is a wealth of performance data available. However, it can be challenging to access all the information you need to make informed decisions. That's where the Google Ads reporting tool comes in. In this article, we'll explore how to customize reports to see the data you need to optimize your campaigns.

Accessing the Reports Builder:

There are several ways to access the Google Ads reporting tool. You can click on the reports icon in the main navigation or go to the Reports Manager to create a custom report. Once you're in the builder, you can choose the type of report you want to see, such as a table or chart.

Customizing Your Report:

The Reports Builder allows you to customize your report by selecting the rows and columns you want to see. Rows can be campaign, ad group, keyword, audience, device, or any other segment you choose. Columns will display your chosen performance metrics, such as clicks, impressions, and click-through rates. You can also choose the date range for your report.

Using the Builder Tools:

The Builder Tools section allows you to add or remove segments and performance metrics from your report. You can also use the search field to quickly find the metrics you want to include. Be aware that not all metrics and segments are compatible, and the Builder will highlight incompatible fields.

The Google Ads reporting tool is a powerful way to access and customize your campaign data. With a little practice, you can create reports that give you the insights you need to optimize your campaigns and achieve your advertising goals.

Customize your tables and charts in Google Ads

Customizing tables and charts in Google Ads is an effective way to evaluate the data that matters most to your business. With this tool, you can spot opportunities for growth and make informed decisions for your advertising strategy.

How to Customize Tables and Charts in Google Ads:

1. Change the Dates of Performance Data:

- Click the date range selector in the upper right corner of the page.

- Choose your desired date range and click Apply.

2. Compare Date Ranges:

- Select your desired date ranges and click Apply.

- Compare your performance for each date range.

3. Group Performance by Time:

- Click the three-dot icon in the chart.

- Group performance by day, week, month, quarter, or year.

4. Add or Remove Table Columns:

- Click the columns icon and select Modify columns.

- Check or uncheck boxes to add or remove columns.

- Click and drag columns to reorder them.

- Save your column set for future use.

5. Resize Table Columns:

- Click and drag the edge of the column header to resize.

6. Sort Table Data:

- Click the header of the column you want to sort by.

- Click again to reverse the order.

7. Segment Table Data:

- Click the segment icon and select dimensions to split up your rows.

8. Filter Table Data:

- Click the filter icon and select what data you want to see.

- Add filters by typing them in.

9. Hide or Show Chart:

- Click the three-dot icon in the upper right corner of the chart.

- Select Hide or Show chart.

10. Change Chart Metrics:

- Click the dropdown menus in the upper right corner of the chart.

- View up to two metrics at a time.

Customizing tables and charts in Google Ads is an essential tool for evaluating your advertising performance. By changing dates, grouping by time, adding or removing columns, resizing, sorting, segmenting, filtering, and changing metrics, you can easily analyze your data and make informed decisions for your advertising strategy. Visit the Help Center to learn more about Google Ads.