#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Google Ads Display Network Placement Targeting

Published on: December 7 2022 by Paid Media Pros

Google Ads is a powerful tool that allows businesses to advertise their products and services to a wide audience. One of the key features of Google Ads is the Display Network Placement Targeting, which enables advertisers to select specific websites or apps to display their ads on. In this article, we will explore the benefits of using Display Network Placement Targeting and how it can help businesses reach their target audience effectively.

Benefits of Display Network Placement Targeting:

1. Increased brand visibility: Display Network Placement Targeting allows businesses to display their ads on websites or apps that are relevant to their target audience. This increases brand visibility and helps businesses reach a wider audience.

2. Improved targeting: Display Network Placement Targeting enables businesses to target specific websites or apps that are relevant to their target audience. This improves targeting and increases the chances of conversions.

3. Cost-effective: Display Network Placement Targeting is a cost-effective advertising strategy as businesses only pay when a user clicks on their ad.

4. Customizable: Display Network Placement Targeting is customizable, which means businesses can select specific websites or apps to display their ads on. This allows businesses to tailor their advertising strategy to their target audience.

How to use Display Network Placement Targeting:

1. Identify your target audience: Before using Display Network Placement Targeting, it is important to identify your target audience and the websites or apps they are likely to visit.

2. Select relevant websites or apps: Once you have identified your target audience, select relevant websites or apps to display your ads on.

3. Create compelling ads: To maximize the effectiveness of Display Network Placement Targeting, create compelling ads that will capture the attention of your target audience.

4. Monitor and adjust: Monitor the performance of your ads and adjust your targeting and ad content as needed.

Google Ads Display Network Placement Targeting is a powerful tool that allows businesses to reach their target audience effectively. By selecting specific websites or apps to display their ads on, businesses can increase brand visibility, improve targeting, and reach a wider audience. To maximize the effectiveness of Display Network Placement Targeting, it is important to identify your target audience, select relevant websites or apps, create compelling ads, and monitor and adjust your advertising strategy as needed.

Google Ads Display Network Placement Targeting

In this video, the speaker delves deeper into one of the targeting options for Google Display Ads, placement targeting. He explains that from his experience, using manual placements has had the best performance for their display campaigns. He goes on to show a few ideas he likes to use when researching the best placements to target for his clients within the Google Ads interface. He starts by typing in specific keywords related to gardening and shows how he goes through the list of potential targeted placements to find the ones that are relevant to his client's product. He also shows how he looks at the content on the website to see if he wants his brand to be associated with it.

The speaker then explains how to add placements to an ad group and how to switch up the keyword to get more options for placements on YouTube. He emphasizes that it takes a little bit of time to do research and understand what the entire channel content is about, and that it's different for every single account.

The speaker also shows how to add more placements to a current ad group and how to use the information from a previous running campaign to potentially give new display placement ideas. He recommends looking at referral data, specifically other websites that are sending traffic to your website, and converting users. He also suggests looking at YouTube analytics within YouTube Studio to find relevant placements.

In conclusion, the speaker strongly feels that starting off with the manage placement ad group is one of the best ways to start testing the display network. He encourages viewers to share their own ways of researching managed placements in the comments below.

Start your free trial today!

Try Pipiads free for trial, no credit card required. By entering your email,
You will be taken to the signup page.