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Published on: August 4 2023 by pipiads

Hi, I'm Philip from Optimized Lab. In this video, I'm going to show you how to import new ads into your Google Ads campaigns using Google Ads Editor. If you already have campaigns imported into Google Ads Editor or have set up campaigns within Editor, then you're ready to go. If not, I have separate videos on how to import campaigns and set up new campaigns within Google Ads Editor, which you can find on the Optimized Lab YouTube channel.

To import new ads, you'll need to use a template that I have created. This template is designed to make the process easier for you. However, please note that the ad copy I have included in the template is just a dummy example. It is important that you create your own engaging and effective ad copy for your campaigns.

In the template, you'll notice two important columns missing: Campaign and Ad Group. You will need to enter the campaign and ad group names so that Google Ads Editor knows where to place the new ads. In the template, simply type in the name of your campaign and make sure to use the exact campaign name that you have set up in Google Ads Editor. This is case sensitive, so be careful.

Next, you'll need to enter the ad group names. If you already have ad groups set up within your campaign, you can easily copy and paste the ad group names from Google Ads Editor into the template. Make sure to remove any duplicates and paste the ad group names into the ad group column in the template.

Now, let's move on to the actual ad copy. The template includes columns for headline 1, headline 2, headline 3, description line 1, description line 2, path, and final URL. I have provided dummy text for each of these attributes, but you should replace them with your own ad copy. It is important to note that there are character limits for each attribute, so make sure your ad copy fits within these limits. The template includes character count columns to help you stay within the limits.

One tip for improving relevance is to include the ad group name within headline 1 if it contains the keyword relevant to that ad group. This can help make your ads more relevant to the keywords you are targeting. To do this, simply enter =B2 in the headline 1 cell, or copy and paste the ad group name directly.

Once you are happy with your ad copy, you can import it into Google Ads Editor. Simply copy the ad copy data from the template, go to Google Ads Editor, and navigate to the campaign you want to import the ads into. Click on Add in the expanded text ads section, select Make multiple changes, and make sure your data includes columns for campaigns and/or ad groups. Paste the data into the editor and click Process. Review the changes, fix any errors, and click Keep to confirm the import.

Finally, to post the changes to your actual Google Ads account, click on Post in the top right-hand corner of Google Ads Editor. Always double-check your changes before posting them. Once you're satisfied, click Post to upload the changes to your account.

I hope this video has been helpful for you. If you found it useful, please give it a like and consider subscribing to the Optimized Lab channel for more tips and advice on managing your Google Ads campaigns. Thank you for watching!

Google Ads Editor Tutorial 2020 - How To Use Google Ads Editor To Create & Manage Campaigns

What's up everyone? Welcome to the Surfside PPC YouTube channel. Today, I'm gonna be going over Google Ads Editor. So, if you're not familiar with Google Ads Editor, it's a software that allows you to manage your Google Ads campaigns offline. If you've never used Google Ads Editor, let me show you what it looks like.

Google Ads Editor is a free Windows and Mac software provided by Google. It allows advertisers to work on their campaigns completely offline and make bulk changes. You can make thousands of changes and if you don't publish them live, they will just live in your Google Ads Editor.

You can also get recent changes from the Google Ads interface and pull them into the Google Ads Editor. This is a best practice so you know all the changes you've made. You can also view your campaign statistics and do a lot more with this tool.

To get started, you need to download and install Google Ads Editor. It's completely free and you can find it with a quick Google search. Once installed, open Google Ads Editor and sign in to your Google Ads account. This will pull your account into the software.

You can then download your account and any changes you've made within Google Ads will be pulled into the editor. This ensures you have the most updated version of your campaigns within the software.

In the editor, you can make changes to your campaigns and see the changes in real-time. The changes will be shown in green if they are downloaded from Google Ads, and in purple if they are unposted changes. To activate the changes, you need to click on Post Changes.

You can also schedule downloads to keep your account up to date. This is especially useful if you're working on an account with multiple people.

Overall, Google Ads Editor is a powerful tool that makes it easier to manage and make changes to your Google Ads campaigns. It's free to use and can save you a lot of time and effort.

So, go ahead and download Google Ads Editor today and start managing your campaigns offline. It's a game-changer for advertisers. Happy editing!

Google Ads Editor Complete Tutorial [Step-by-Step] - Upload and Update Campaigns in Bulk

Hi, this is Pasha. In this video, I want to show you how to use Google Ads Editor and how to upload your campaigns into Google Ads using Editor. Google Ads Editor is an application that Google provides for use, so that you can upload your campaigns or make multiple changes at the same time to your campaigns through a spreadsheet and upload them into Google Ads.

When you want to make a new campaign or make multiple changes to your existing campaigns on Google Ads, the problem is that there are so many links, so many layers, that it takes time. It's really time-consuming to make changes to all your ad groups, to your keywords, to your ads, and other settings of your campaigns.

So, by using Google Ads Editor, you can make multiple changes at the same time and use your time efficiently. I'm going to show you how to use Google Ads Editor.

The first thing that you need to do is to search for Google Ads Editor on Google and download the application from the Google website. After you download the application and install it on your system, it's very easy. Just download, click on the downloaded file, and install Google Ads Editor.

After you open Google Ads Editor, this is how it looks. This is the interface of Google Ads Editor. The first thing that you need to do is click on the menu on the account and click on open. If this is the first time that you are using Google Ads Editor, first you need to log into your Google account and then connect your Google Ads accounts to Editor.

The account that I want to work with is this one. I want to create a new campaign on this account. After you open your account, it asks you what campaigns you want to download from your campaign account. I'm going to download all the campaigns. And because this is a new account, there is not any campaign or anything in this account, so we are going to work from scratch.

I'm closing the previous editor, which was from another account. Okay, this is the interface of Google Ads Editor for a totally new account. There's no any campaign, no previous data in this account, and we are going to make a new campaign from scratch, to Google Ads Editor and upload it to Google Ads platform.

So, in order to create your campaigns, first you need to have your keywords, your ad groups, your campaign name, your ads headlines, and descriptions. This is a campaign that I'm going to create. It's for a roof service company, a flat roof company. I've done my keyword research, I've decided to use these columns as ad groups, and each column, each ad group, consists of many keywords. So, I'm showing you that I already have my keywords and ad groups prepared.

So, in order to upload these keywords and ad groups and campaign into Google Ads Editor, first open a new Excel sheet. You need four columns at least, four columns to import your campaigns and keywords into Editor. The first column is your campaign. How many campaigns you want to upload? Let's say we want to upload only one campaign right now.

The second column that you need on Excel, I'm going to zoom a little so that you can see easier, so the second column that we need is the ad groups and the list and name of our ad groups that we want to use. Then, for the third column, we are going to use keywords. And the last column is the keyword match type.

You can type match type or criterion, which is another title for match types in Google Ads Editor. Pay attention to the titles. You need to write these titles exactly as I put them here. For example, for campaign, if you write it like this, or for ad group, you write it like this, when you want to import your data, Google Ads Editor won't be able to read your data, so it won't import your campaigns and your changes. I will show you later how to get these titles.

If you already have some campaigns in your account, you can use this data for your campaigns. So, I already have my data prepared, my keywords, my ad groups. So, I'm going to copy all my ad groups and keywords into my Excel file. These, and the column C is the list of my keywords that I want to use, and column B is the equivalent ad group for each keyword.

As you see, all of the first five rows are the same ad group because this ad group contains five keywords. You need to put each keyword in a separate row and indicate the ad group that you want this keyword to sit in. For example, for the next ad group, I have seven keywords, and so on. I have a list of all my keywords and equivalent ad groups.

You need to specify what match type you want to use. You could use either broad, exact, or phrase match type. I'm going to use all my keywords as phrase for this campaign. If you want to have another keyword in another match type, what you should do is just copy them and change the match type from phrase to exact. Even though they are the same keyword, their match type is different and their ad group is different too. You can put both match types in the same ad group if you want, but if you are using keywords in different match types for each keyword, you need a separate row.

As I said, I want to use only phrase match keywords for this campaign. You need to give a name to your campaign. Let's say we want to name it as roof campaign 2022. I'm going to copy this campaign name into all my cells for other keywords and ad groups.

You can even have two keywords in the same file and upload two campaigns at the same time. For example, you have these keywords for this campaign, you can have another campaign. Actually, I wanted to name it 2022, not 2002. Okay, let's say we have this roof campaign 2022. We want to have another campaign for renovation. This is a totally separate campaign. So, we could add the ad groups and keywords for this campaign the same way as we did for the previous campaign.

So, there's no limit on how many campaigns you want to import at the same time. If you want your campaign to be a manual CPC, you need to give a max bid to your keywords too. You create a new column for max bid and you give your manual CPC to your keywords based on the research that you've done. You just put the numbers. For example, if I want to put the CPC for flash roofing as $2, I put 2 here, just a number 2. Give another bid for another keyword.

For each keyword, you can give the manual CPC that you want. It's in the case that you want the bidding strategy of your campaign to be a manual CPC. I'm not going to give a max bid to my keywords because I'm going to put my bidding strategy as max conversion, and I'll do it after I upload this campaign.

This sheet is for our keywords and ad groups and the match type of the keywords. After this, we need another data for our ads so that we could import our ads. We can import our campaign, keywords, and ad groups through Editor, and we can create the rest of the campaign through the platform, or we can continue uploading everything through Google Ads Editor.

Just remember that if you are uploading your keywords, you certainly need to have your ad group and your campaign in your file too. But you can upload your campaign without keywords too. In this case, you will upload your campaign and your ad groups. So, there won't be any keyword in your campaign. You need to upload your keywords later or you need to create your keywords manually through Google Ads.

Now, I'm going to open a new sheet in my file for responsive ads. Again, the data that we need for our ads must contain your campaign name. Let me zoom more so that you can see better. You need to have your ad group. You need to have your ad type. By ad type, I mean it could be either responsive search ads or expanded text ads. And after that, you need to have your headlines.

Headline one, headline two, headline three, headline four. If you will have more headlines for your responsive search ads, you could put headline five, headline six. If you don't have any data for those headlines, you don't need to create a column for them. You can create a column for headline five and put all the data as blank. But if you don't have any data, you don't need to have headline five.

After headlines, we need our descriptions. We could have up to four descriptions for our responsive search ads. I'm going to put a description, two, description three, and description four. If you don't have those data, they are not necessary. If

Google Ads Editor 11 Tricks To Work Faster in 2022

Music hi! In this video, I'll teach you some very useful Google Ads Editor tricks that can save you a ton of time and make you more productive. Keep in mind that this video is the full and basic Google Ads Editor tutorial, so if you're not familiar with this tool, you would need to get some basics first.

Google Ads Editor is my favorite PPC tool, and in my opinion, it's the best tool to master if you want to work smarter, faster, and be more productive, especially on large accounts but also on smaller ones. Hello there, welcome to Arts Courses. If you're looking for a channel with more advanced and unique PPC and web analytics tricks and strategies, you're in the right place. If you want to support this channel, subscribe and share it. Okay, so now let's dive in.

1. Replaced Text:

- Use replace text to quickly change any visible text in Google Ads Editor.

- Examples: keywords, campaign names, ad group names, ad copy.

- Select the text you want to replace, choose the option to match case or preserve capitalization if needed.

2. Append Text:

- Use append text to add something before or after the name of an element.

- Examples: adding BM to ad group names, modifying broad match keywords.

- Select the text you want to append, choose the option to append after existing text.

3. Copy and Paste Element:

- Copy and paste entire elements or specific aspects of a campaign.

- Examples: campaigns, ad groups, keywords, negatives, ad extensions.

- Use the copy and paste function or keyboard shortcuts (Ctrl+C/Ctrl+V or Command+C/Command+V on Mac).

4. Copy Shell:

- Copy specific settings of a campaign and paste them into other campaigns.

- Examples: ad schedule, device settings, bid strategy, frequency capping.

- Make the desired changes in one campaign, select the campaigns you want to apply the changes to, and paste them.

5. Elements Filtering:

- Use advanced filtering in Google Ads Editor to quickly find and filter specific elements.

- Filter campaigns, ad groups, keywords, and more.

- Utilize the various filter options available in Google Ads Editor.

These Google Ads Editor tricks will help you save time and be more efficient in managing your PPC campaigns. Mastering these techniques can greatly improve your productivity. So, start implementing them in your Google Ads Editor workflow today!

In conclusion, Google Ads Editor is a powerful tool that can significantly enhance your productivity and efficiency when managing PPC campaigns. By using tricks like replaced text, append text, copy and paste element, copy shell, and elements filtering, you can streamline your workflow and save time. Incorporate these techniques into your Google Ads Editor workflow and watch your productivity soar. So, what are you waiting for? Start using these tricks and take your Google Ads Editor skills to the next level!

Google Ads Editor Tutorial 2021 - Create & Manage Google Ad Campaigns

We're gonna make Google ads super easy. We're gonna take a lot of the manual aspects of running Google search ads, display ads, YouTube ads out of the picture. We're gonna do it by using Google Ads Editor. This video is going to save you a lot of time and give you a lot of expert tips on how to set up and customize your campaigns, ad groups, keywords, ads, site links, ad extensions, and all the best practice settings for your campaigns. I'm gonna show you how to set it up as well as use Excel or Google Sheets for the development of all your campaigns, ad groups, ads, etc. If that's what you're looking for, stay tuned because here we go!

In our last Google Ads tutorial, we left off at this point. We left off creating some ad copy variations. If you recall, I have an affiliate website called The Gift Yak, and I'm writing some Valentine's Day ad copy. I've found some ad groups and keywords that I want to target. I also did an example of how I would write some ad copy for Shutterfly or an e-commerce business just to give you another example.

What we want to do today is, after we've built out our Google Ads structure for our campaigns, ad groups, and keywords, and we've written our ad copy, we want to get that into Google Ads and start advertising. Most small business owners or advertisers who aren't familiar with Google Ads are gonna use the browser or the UI itself and they're gonna upload things individually, one by one. As you know, I've managed some of the largest Google Ads accounts in Silicon Valley, some of which had hundreds of thousands of keywords. We had million-dollar monthly budgets, etc. You can't upload one ad or one campaign at a time. You need to find a way to do it programmatically, and that's where Google Ads Editor comes into play.

The first step is we need to go actually download Google Ads Editor. So here we are on their home page, and we're just going to download. After you download, it's going to go through setup. This is the screen that will come up that will house all of your accounts. Now, I worked at a digital marketing agency, so we would have dozens if not hundreds of accounts in here for all of our clients. If you run your own business or you're just working at one company, you're probably only going to have one in here. But this is the screen that would have multiple. All we're going to do is add our account here. So I have two accounts. I have one for Mad Ads. Now that we're here, I'm going to download my Gift Yak account, and I'm just going to say, Hey, Editor, go ahead and just download everything in there. You might not have anything or you might have some old campaigns or current campaigns that you're running for your business. I'm going to skip the tutorial, and then I'm going to close this.

This is what Google Ads Editor looks like. It's not that scary, I promise you. There are some very basic core tenants that, once you understand, it is very seamless. First off, let me just say, I only have one dummy campaign. This is where the campaigns live. You'll see campaigns, and then you'll see ad groups. If you already have things in your account, they'll be on your left-hand bar. Additionally, this is the hierarchy of any Google account. We've talked about this in some of our other Google Ads tutorials. Make sure you check out the full playlist there. But effectively, this is how it sits. At the top level, you have your whole account. Everything goes into your account. The next level down is the campaign level. You can have as many campaigns as you want. I've managed accounts that have close to a thousand campaigns. In this day and age, probably a little overkill, but years ago, that was the best practice. So campaign is really the starting point for everything that you want to build. Everything that you build is going to go into your campaigns. Underneath campaigns, you're going to have ad groups. And mind you, all of the settings that you're going to need for all of this stuff are within Google Ads Editor, which makes it the ideal place to do all of your changes in mass bulk edits. So you have campaign, ad group, and then you're going to get down to your keywords and targeting.

This is where you can choose not only which keywords you want to go after but which locations. If you're running display or video, you can choose different placements that you want to target. If you're running mobile app campaigns or what's called universal app campaigns within Google, you can do those as well. If you're running YouTube videos, that will live in here. If you're targeting different topics or audiences or different demographics like genders, ages, parental status, household incomes, you can do it all here programmatically. Generally, that lives under the keywords and targeting settings.

Then there's an ads setting, and you can see all of the different types of ads that you can possibly have within Google Ads. You have responsive search and expanded text ads. Those are for Google search. Then you have these old deprecated text ads. This is when Google had shorter character limits. You have different shopping ads, different display ad units, different video ad units. There's a lot of ways to advertise on Google, and that's why they're one of the most valuable companies in the world. Using this to do your changes as expert mode and realistically, it is the easiest way to do it once you just understand what's going on in this piece of software.

At the bottom, you're going to see ad extensions. And I don't ever do the recommendations. I don't need Google to tell me how to manage a Google Ads account, but you might want to look at those. I'll do a quick run-through on some ad extensions at the end of this video, so you have that.

The middle portion is where any changes are going to show up that you make. And you'll see that whatever you have selected on the left-hand bar here will show up in the middle. So we have this dummy search Valentine's campaign selected, and so it's showing in the middle. Right now, we're at the campaign level. If we want to, we can go down to the ad group level, and now we're looking at the ad group within that campaign. Obviously, we can continue going down. We can look at the different keywords we have in there, the different bid types and match types that we have. And so there are a couple layers that you go through and you change them on this left-hand column.

Now, the right-hand bar is for all of your setting changes. And remember, the settings are tied back to whichever layer you are in the account. Campaign, ad group, or keywords. So if you're at the campaign level, if you have this selected, you are changing the campaign settings, which are different than the ad group settings. For good reason, there's no reason to duplicate most of the settings. There are some duplicated settings, but realistically, you want unique settings. So there are different changes that you have to make here. We'll go through some of those best practice settings as well after we upload our first campaign, which I'll do in a moment.

There are two other big areas to focus on in here. One of them is Get Recent Changes. If you need to update your Google Ads Editor data, let's say you made 20 changes in Google Ads on the browser side, you don't want to start making changes in Editor unless you've reconciled those changes. And so before you ever do anything in Editor, make sure that you get the recent changes. Click More data and just download all of your campaigns again. That is just 100% best practice before you start making changes, which I'll show you how to do later on as well.

But to actually make the changes go live, you're going to want to hit this Post button. Because everything that we do in Google Ads Editor is stored locally with us, meaning you can make as many changes in here as you want. It's not going to affect your campaigns or your ads or anything unless you hit this Post button. So if you goof and you screw up your whole account and you deleted all your campaigns on accident, that's okay. Just don't post them. Just get rid of the changes, basically redownload all your campaigns through Get Recent Changes, and you'll be all right.

No other areas are really necessary to show you right now. I think the best way to show is just to do. So I'm back at the ad that we created. We created this Valentine's Mom ad. Now, there's a reason that I have all of these columns set up like this and named like this because what we can do is we can upload these with the click of a button as long as you have good naming structure.

So to upload into Google Ads, this is what you need. You need to

How To Use Google Ads Editor [Beginners To Advance] - Google ads / AdWords Editor Tutorial

So you've decided that you want to learn how to effectively set up, manage, and modify your campaigns using Google Ads Editor. If that's the case, keep on reading and I'll show you step by step everything you need to know. Before we dive deeper into the interface of Google Ads Editor, let me briefly explain why you should be using this tool.

Google Ads Editor is a free tool that allows you to download your ad account's data offline, make changes to it, and then make those changes live in no time. Let's say you want to change bids on multiple keywords in a campaign. Instead of going through each keyword one by one, Google Ads Editor allows you to bulk modify your bids, saving you time and increasing your efficiency.

But that's just the beginning. There are so many other actions you can take with Google Ads Editor. Once you become familiar with this powerful tool, you won't want to go back to modifying anything about your campaign online.

Before we get started, let's understand the hierarchy of a Google Ads account. When you set up your account, you'll have visibility at the account level, campaign level, ad group level, keyword level, and ad level. It's important to familiarize yourself with this structure so you can identify and implement changes at the correct level.

Now, let's dive into the user interface of Google Ads Editor. Once you download the tool, you'll see the account screen. Simply login using your Gmail ID and double click on your account to access the main interface.

In this interface, there are four different views at the account level: the toolbar, recent changes, basic search, and post. The toolbar allows you to open accounts, make changes to keywords, find duplicate keywords, and more. The recent changes view shows you any changes made online that are not yet visible in your offline data. The basic search view allows you to select specific campaigns and download only the data you need. The post button is used to make your changes live in your online account.

The preview view is where you can see your account's structure, including campaigns, ad groups, keywords, and ads. You can expand each level to view more details.

The manager view allows you to see specific segments or entities associated with your selected campaign. For example, you can see the number of keywords, negative keywords, locations targeted, and more.

The editor view is where you can make changes to your keywords. You can view the details of each keyword, such as match type, targeting status, URL, and more. You can also modify columns to see more details about your keywords.

That's a brief overview of the interface of Google Ads Editor. It's a powerful tool that allows you to efficiently manage and modify your campaigns. In the next tutorials, I'll show you more advanced features, such as manually uploading ad extensions and call extensions. So stay tuned and keep exploring the possibilities with Google Ads Editor!

Google Ads Editor Tutorial - How to Create New Campaigns

Hi, I'm from Optimized Lab and in this video, I'm going to show you how to create a new campaign within Google Ads Editor instead of using the Google Ads interface itself.

To start, let's assume you have already downloaded and installed Google Ads Editor. If you haven't, please refer to our separate video on how to do that, which you can find on the Optimized Lab YouTube channel.

Once you have the account open, creating a new campaign is simple. Just click on the + button next to the ad campaign button. This will create a default campaign with no settings set up yet.

First, let's give the campaign a name. For this example, let's assume it's a campaign for solicitors in London. We'll call it Solicitors London.

Now, let's set the daily budget for the campaign. This is the amount you want to spend per day. Let's say we want to spend £100 per day.

It's important to note that with Google Ads, the system can spend double the budget you set on any given day. So in this case, it could spend £200 for that day. However, the system will try to even out the spend to roughly 30 times your daily budget per month. So in this case, it would aim to spend £3,000 per month and moderate the spend accordingly.

Next, you can select the type of budget you want. It could be a total budget for the whole campaign duration, or you can choose a bid strategy. The default is manual CPC.

You can also select the campaign type. In this case, we'll go with a search campaign, which is the most common type.

You have the option to enable Google Search partners and include the Display Network. For a search campaign, we'll disable the Display Network.

For the start date, you can leave it as the default, which is today. You don't need to set an end date unless there's a specific date you want the ads to stop running.

In terms of devices, we'll select all for now. But if you don't want your ads to show on specific devices, such as mobile or desktop, you can select the appropriate options.

Now, the campaign has been fully created. However, we still need to set up location targeting. By default, it's set to the country that was set up for the account, which is the United Kingdom.

If you want to target a specific region within the country, you can add the location. For example, if you only want to target England, type England and click check locations. Once it's confirmed, you can delete the United Kingdom, and your targeting will be focused on England.

One crucial setting to consider is the targeting method. If you only want your ads to show within England, select people in or regularly in your targeted locations. This will prevent people outside of England who show interest in your target location from seeing your ads.

Now that the location targeting is set up, let's move on to keywords and ads. You can create ad groups and populate them with keywords, but that's not covered in this video. This video focused solely on setting up the campaign.

I hope you found this video useful and informative. If you did, feel free to subscribe for more content and additional tips and strategies for managing your Google Ads campaigns. Thank you for watching!

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