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Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 1 of 3]

Published on: December 6 2022 by Jaime Resendiz

Are you a real estate agent struggling to get your name out there? Do you want to attract more clients and close more deals? Look no further than Google Ads. In this step by step tutorial, we will guide you through the process of setting up and optimizing Google Ads for your real estate business.

Step 1: Setting Up Your Google Ads Account

- Create a Google Ads account

- Choose your campaign type (Search, Display, Video, Shopping)

- Set your budget and bidding strategy

- Define your target audience and geographic location

- Create your ad groups and ads

Step 2: Keyword Research and Ad Creation

- Conduct keyword research to find relevant keywords for your real estate business

- Write compelling ad copy with clear calls to action

- Use ad extensions to enhance your ads

- Ensure your ads comply with Google Ads policies

Step 3: Monitoring and Optimizing Your Ads

- Monitor your ads' performance using Google Ads metrics

- Use A/B testing to test different ad variations

- Adjust your bidding strategy and ad targeting to improve performance

- Continuously optimize your ads to maximize ROI

By following these steps and continuously optimizing your Google Ads campaigns, you can attract more potential clients and increase your real estate business's visibility online. Don't let your competitors outrank you - start leveraging the power of Google Ads today.

Google Ads for [Real Estate Agents] Step by Step Tutorial [Part 1 of 3]

In this article, we will be discussing Google advertising for real estate advisors. This is the first of three videos related to Google advertising. The first video will cover the methodology and how to make it work from a strategy perspective. The second video will cover more of the resources and tools that we need to create an actual Google ad and make it effective. In the third video, we will take those resources and tools and create an actual ad that you can emulate and use for your business.

- Real estate advisors can benefit from using Google advertising to generate leads and attract clients.


1. Top Dog Strategy:

- This strategy involves targeting highly competitive keywords such as real estate agents near me or top real estate agent in Dallas.

- This strategy is expensive but can result in a high number of clicks and conversions if the ad copy is effective.

2. Volume Strategy:

- This strategy involves targeting high volume keywords such as real estate or real estate agent.

- This strategy is a volume game, with the goal of driving as many people as possible into the funnel.

- The cost per click or impression is lower, but the conversion rate may be lower as well.

3. Low Hanging Fruit Strategy:

- This strategy involves targeting longtail keywords that are highly specific and less competitive.

- Examples of longtail keywords include best realtor in Highland Farms or best real estate agent in Cypress Hills.

- The cost per click or impression may be lower, and the conversion rate may be higher since the keywords are highly specific.

- Google advertising can be an effective tool for real estate advisors to generate leads and attract clients.

- By understanding the different strategies and targeting the right keywords, real estate advisors can create effective Google ads and see a positive ROI.

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