Google Ads for Small Business: Worth It?
In this article, we will discuss a five-step process for small businesses to get new clients using Google Ads. We will cover using a keyword finder, running an audit, capturing high-intent traffic, testing, and utilizing follow-up automation. We will also touch on retargeting on Facebook and Instagram.
Step 1: Using Keyword Finder
- Use a tool like Keyword Finder to find relevant and high-intent keywords
- Narrow down keywords to specific phrases like painter near me or interior painters
- Look at metrics like search volume, cost per click, and keyword difficulty
Step 2: Running an Audit
- Use a tool like Ad Lab to see what competitors are doing with keywords, ads, and landing pages
- Look for trends in ad copy, landing page design, and offers
- Use this information to create your own ads and landing pages
Step 3: Capturing High-Intent Traffic
- Use Google Ads to target specific keywords and locations
- Focus on clicks rather than conversions initially
- Create multiple ads to test what works best
Step 4: Focusing on Conversions and Tracking
- Create a specific landing page for your ads that focuses on conversions
- Use tracking and split testing to see what landing page design is most effective
Step 5: Utilizing Follow-Up Automation
- Use automation to follow up with leads who submit a form or provide contact information
- Use email and text messaging to keep in touch with leads and encourage them to schedule an appointment
Bonus Step: Retargeting on Facebook and Instagram
- Use a Facebook pixel on your landing page to retarget visitors with ads on Facebook and Instagram
- Create ads that encourage visitors to schedule appointments or learn more about your business
By following these five steps, small businesses can use Google Ads to capture high-intent traffic, focus on conversions, and increase conversions with follow-up automation. Retargeting on Facebook and Instagram can also increase conversions even further.
Avoid Google Ads – Don’t Use Google Ads Until You Watch This (How Google Ads Work)
In this Google ads tutorial, we will learn what Google ads are and how they work. We will also discuss the top five reasons why you might want to avoid them like the plague.
Overview of Google Ads:
Google ads have four different ad types: search, display, video, and app. Search ads are the ads that show up on the search results page. Google ads work by showing ads to people who are actively looking for a product or service. You can target your ads by location, which is great for local services-based businesses.
Reasons to Avoid Google Ads:
1. Budget: Unless you can spend at least $1,500 a month for the next three to four months, Google search ads are not a good solution for you. It's just a good rule of thumb because your first two to three months are a time to learn and test.
2. Long Lead Time: Google ads are not the best place to spend your advertising dollars if you have a niche or industry where it takes a longer period of time to educate your potential prospect and warm them up to the idea of doing business with you.
3. Type A OCD Personality: Google ads can get pretty convoluted pretty fast. It's really hard to know what keywords are actually working if you're not super OCD. You can get a lot of unqualified traffic from Google search ads.
4. Relying on Google Setting it Up for You: Google ad reps are not experts when it comes to setting up your account. You have to be so on top of things in order to make sure that you don't lose a lot of money.
5. Not a Scam but Can Burn Your Budget: Google ads are not a scam but you do have to be so on top of things in order to make sure that you don't lose a lot of money.
Google ads are a proven platform but they are expensive, especially if you're just joining. YouTube ads and Facebook ads are two other very viable platforms that are significantly cheaper and give you a lot more flexibility in terms of testing.
The EXPLOSIVE POWER of GOOGLE ADS for Small Business | Google Ads Tutorial for Beginners
- Google Ads can help small businesses drive more foot traffic, phone calls, bookings, and sales by appearing on the top of the first page of Google search.
- In this article, we will explore how you can leverage Google Ads for your small business growth and success in 2021.
Types of Google Ad Campaigns:
- There are many types of Google Ad campaigns that you can start with, but we will focus on the search network and text-based ads.
- Text-based ads are easy to set up, simple to create, and extremely effective for small businesses wanting to drive foot traffic, bookings, and phone calls through to their business.
- Text-based ads fall into the category of PPC (pay-per-click), meaning you only get charged when someone clicks on your ad.
Benefits of Using Google Ads:
- You can instantly appear at the top of the first page of Google, rather than focusing on SEO, which takes time to build momentum.
- You can optimize your ads to drive more leads, bookings, and phone calls by adding extensions such as call extensions, location extensions, site link extensions, price or promotion extensions.
- Phone call extensions allow potential customers to call your business directly from your ad, while location extensions drive foot traffic to your local business.
The Triple Threat Strategy:
- The triple threat strategy involves appearing three times on the first page of Google: with your Google Ads text-based ad, your Google My Business listing, and your organic website listing.
- By implementing the triple threat strategy, you can maximize your exposure and ultimately drive more business growth and success long-term.
- Google Ads can be a profitable marketing strategy for small businesses.
- By leveraging the search network and text-based ads, optimizing your ads with extensions, and implementing the triple threat strategy, you can drive more foot traffic, phone calls, bookings, and sales for your business.
Do Google Ads Work | Will Google Ads Work for Small Business
- The question of whether Google Ads work is a common one
- Google Ads can work, but there are instances where they may not be the best option
- Google Ads generated $116 billion in advertising revenue in 2018
When Google Ads May Not Work:
- Small ticket items may not generate a return on investment
- Poor campaign setup can lead to ineffective results
When Google Ads Work Well:
- Service-based businesses with higher ticket items can benefit greatly
- eCommerce businesses can easily determine ROI
- Manufacturing businesses with big ticket items can see success
- Google Ads can work, but it depends on the type of business and the campaign setup
- Consider the ROI calculator and Google Ads mistakes checklist to optimize campaigns
- Training courses like Google Ads Unlocked can also be helpful in creating successful campaigns.
Is Google Ads Worth It For Small Businesses?
Is Google Ads worth it for small businesses? If you're thinking of advertising on Google Ads, watch this video all the way through. I'm Francisco, the owner of a digital marketing agency that focuses on Google Ads, Facebook ads, remarketing, and more. Before we get started, please hit that like button and subscribe to my channel for relevant marketing tips. Let's start with the keyword planner, which you can access through your Google Ads account.
Example 1: Tax accountant in San Diego
- Top of page bid: $13.74
- Bottom of page bid: $4.13
- Profitability depends on the type of tax preparation and the potential for repeat business.
Example 2: Emergency plumber
- Top of page bid: $47
- Profitability depends on the type of plumbing services offered and the profit margins.
Example 3: Real estate brokers in San Diego
- Cost per click ranges from $3.33 to $7.13
- Use near me in your keyword research to target local customers.
Example 4: Nationwide motorcycle shipping
- Bidding competition is different when targeting a nationwide market.
Overall, Google Ads can be a valuable tool for small businesses, but profitability depends on various factors. Do your research, start off conservative, and consider hiring an agency for help. Remember, bringing in leads is only part of the equation - you need salespeople to close the deals.
Google Ads Reality vs Expectation : Google Ads Jobs
Hey guys, today I'm going to talk about Google Ads and the reality versus expectations. Google Ads has become easier to use, but is it really worth the hype?
Sub-Heading 1: Google's Revenue Sources
- Google primarily generates its revenue from ads, with other ventures like Google Plus and Google Glass failing.
- The majority of Google's revenue comes from Google Ads, which accounts for 97 to 98 percent of their revenue.
Sub-Heading 2: The History of Google Ads
- In the past, agencies would sell Google Ads to small business owners and take a 20 to 25 percent cut.
- Google realized that they could eliminate the middleman and take a larger share of the profits.
- As Google Ads becomes simpler and more user-friendly, business owners may no longer need agencies to run their campaigns.
Sub-Heading 3: The Evolution of Google Ads
- Google Ads, formerly known as AdWords, is constantly evolving and becoming more user-friendly.
- A good ad campaign is one that adapts to changes and stays up-to-date with new data and statistics.
- Learning Google Ads is not difficult and can be done in a short amount of time with dedication and focus.
Google Ads may be the future of advertising, but it's important to consider the reality versus expectations. As the platform becomes more user-friendly, agencies may become obsolete. The key to a successful campaign is staying adaptable and up-to-date with new data and statistics. With dedication and focus, anyone can learn Google Ads and create a successful campaign.
Is Google ads worth it?
Is Google Ads Worth It? A Comprehensive Review of the Platform
- Comprehensive review of Google Ads platform
- Discussing pros and cons of advertising with Google Ads
- Offer link to Free Google Ads Workshop for Beginners
- Unique perspective from 6 years of experience on the platform
Section 1: Ease of Use
- Easy to follow setup for first campaign
- Specific campaign setups can be overwhelming for first-time users
- Basic use is fine, but advanced campaigns require web developer involvement
- Conversion tracking, remarketing pixels, and shopping feed are crucial for performance
Section 2: Major Differences
- Google Ads is based on search, leading to higher quality leads and clicks
- Large display network including YouTube and other ad types
- Facebook display network size comparison
Section 3: Advertising Costs
- Budgets as low as $5 per day, but selective ad choices necessary
- Search ads have highest ROI and conversions, but require higher budget
- Display and YouTube ads are better for starting with low budget
Section 4: Disadvantages
- Google Ads has limited transparency on how money is spent
- Placement report and search terms report exclude some information
- Alarming trend in transparency, but Google Ads is still one of the best options for increasing website traffic
Section 5: Future of Google Ads
- Despite lack of transparency, Google Ads remains an amazing ad platform
- Learning how to set up a campaign is crucial for success
- Free Google Ads Workshop for Absolute Beginners offered to help with setup
- More Google Ads-related content to come in the future
- Google Ads is worth it for increasing website traffic
- Transparency issues exist, but platform remains one of the best options
- Learn how to set up a campaign to ensure success
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