google ads for urology marketing and advertising
Hello, Dr. Neil Baum from New Orleans. In this three-part series, we will discuss the concept of creating a one-page marketing plan. Marketing is essential for every industry, including healthcare, but many of us lack the necessary marketing skills. In this video, we will cover the first three elements of the one-page marketing plan, starting with identifying the target market.
Identifying the Target Market:
To identify your target market, you need to find what you enjoy doing and what patients you enjoy treating. You must find your niche and your unique service proposition, such as obesity for primary care, sports medicine for orthopedics, and benign prostate enlargement or erectile dysfunction for urologists. You must also consider the value you bring, such as helping women achieve pregnancy for OB-GYNs, helping men achieve an erection for urologists, and helping hypertensive patients achieve normal blood pressures for primary care.
Your Message to Your Target Market:
Your marketing message must be unique and different from other practices in your community. You must define your unique service proposition and distinguish yourself from others. You want to find the patients you enjoy caring for and the ones you are trained to care for, identifying the sweet spot of what patients want and what you do well.
Selecting the Media of Communication:
To reach your target market, you must select the appropriate media of communication. You can use social media to reach potential patients, and technology is available to measure its effectiveness. You need to shift from a shotgun approach that targets everybody to a target approach that identifies the patients you enjoy treating.
In conclusion, creating a one-page marketing plan is essential for healthcare practices, but it can be challenging to do without the necessary marketing skills. To create an effective marketing plan, you must identify your target market, craft a unique marketing message, and select the appropriate media of communication. By doing so, you can reach your target patients and grow your practice.
How Curology uses Personas to deliver high-performing, personalized ad campaigns
Welcome to today's webinar on how Pureology uses personas to deliver high-performing personalized ad campaigns. My name is Doug Roberge, and I'm a product marketing manager here at Segment, working on the personas product. I'm joined today by Fabian Silva at Pureology, who is the lead marketer there. Over the past twelve months, Pureology has helped the company grow three times in its membership, and they are on track to triple the size of their membership again in 2018.
In today's webinar, we'll be covering the following topics:
- Quick overview of what makes digital advertising effective
- Deep dive into what the personas product delivers
- Pureology's experience with the personas product and the results they've generated
Digital advertising needs to drive returns for your business, and optimizing for Rojas is key to successful ad campaigns. To achieve this, it's important to use the right channels, target the right audience, and cater your message to those users. You also need to make sure that your seed audience stays up to date as your audience changes.
Personas helps you collect data from all your touchpoints and unify that data in one place, acting as the brain that builds an understanding on top of the data. Personas can help you optimize your marketing funnel, engagement, and retention for sale, making sure you acquire the most qualified leads and engage them in the right way. Personas has three key pillars: identity resolution, trait and audience building, and activation.
Identity resolution is a major new upgrade to the Segment platform that merges the complete history of each user into a single profile no matter where they interact with your business. This allows you to identify important user facts, interests, and signals and use them to create new traits and audiences.
In conclusion, personas can help you deliver personalized ad campaigns and improve your returns on ad spend by using the right channels, targeting the right audience, and catering your message to those users.
Google Online Reviews: Marketing and Reputation Management 101 for Urology Practice Administrators
Welcome to the online reviews and Google tips webinar provided by Raider 8. In this webinar, we will be discussing Marketing and Reputation Management 101 for Urology Administrators. Ron Horschewski, a former orthopedic administrator and current solutions consultant with Raider 8, will be leading the talk with Evan Steele, the CEO and founder of Raider 8. The goal of this webinar is to teach techniques to attract new patients to your practice through a strong online reputation and presence.
- Ron Horschewski, orthopedic administrator and current solutions consultant with Raider 8, leads the talk with Evan Steele, CEO and founder of Raider 8.
- Goal of the webinar is to teach techniques to attract new patients to your practice through a strong online reputation and presence.
Google My Business:
- Google My Business is the new homepage for your practice.
- It is the first impression patients get and provides important information about your practice, such as location, website, phone number, and reviews.
- It is important to have a strong online reputation to attract new patients, recruit physicians and staff, and negotiate with insurance companies.
Marketing and Patient Experience:
- Marketing is about the patient experience and finding out what patients want and giving it to them.
- Online reviews are an important part of the patient experience and can influence patients' decisions to visit your practice.
- Patients often search for practices and physicians online, so having a strong online presence and reputation is crucial.
- It is important for practices to actively solicit patient feedback and build their online reviews.
- Google My Business is a crucial part of a strong online presence and reputation.
- Marketing is about the patient experience and finding ways to meet patients' needs and expectations.
2021 - Google Ads Conversions using Google Tag Manager
Setting up Google Analytics using Google Tag Manager for the new G4 Google Analytics on a site focused on conversions can be a tricky process. To get started, it's important to optimize your website with good triggers that will encourage users to fill out contact forms, call you, or click your email. To track conversions, you'll need to use Google Analytics events and conversions, and then tie that information into Google Ads.
Here's a step-by-step guide for setting up Google Analytics using Google Tag Manager:
1. Make sure your website is optimized with good triggers, such as call buttons and consultation forms. Use consistent formatting for phone numbers and hyperlink them.
2. Create a Google Analytics account and a Google Tag Manager account. Configure variables like click URL and form ID for easy tracking.
3. Add the Google Analytics tag to your website using the measurement ID provided in the setup assistant. Be sure to publish the tag before moving on.
4. Use the preview feature to double-check that the tag is working correctly. Use the Tag Assistant extension for Google Chrome to confirm that the tag is firing.
5. Set up conversions in Google Tag Manager using form IDs and other variables. Tie this information into Google Ads to track targeted cost per acquisition.
With these steps, you should be able to set up Google Analytics using Google Tag Manager for your website, and begin tracking conversions with ease. Happy optimizing!
Online Reviews & Google Tips - Marketing and Reputation Management 101 for Urology Administrators
Welcome to the online reviews and Google tips webinar for urology administrators, provided by the team at Raider 8. In this webinar, we will be discussing marketing and reputation management 101.
The speaker, Ron Horschevsky, is a solutions consultant at Raider 8 with prior experience as an orthopedic administrator and board member for the American Alliance of Orthopedic Executives. Evan Steele, the CEO and founder of Raider 8, is also a former practice administrator and CEO of SRS Health.
The ultimate goal of this webinar is to teach techniques that will help attract new patients to your practice and demonstrate the strength and effectiveness of your practice and providers.
Importance of Online Reviews:
77% of patients research and review physician reviews before booking an appointment. Online reviews are crucial for search engine optimization, physician recruitment, and negotiating with insurance companies.
Google My Business Profiles:
Google My Business profiles are the new homepage for your practice, viewed 77 times more often than your website homepage. Patients can find a link to your website, directions, call directly, see online reviews, and pictures of the practice. It is important to have control over your listing and ensure it has the correct category listing.
Marketing is about the patient experience and finding out what patients want and giving it to them. Building preference for your providers and practice requires a strong online reputation.
Having a strong online reputation through online reviews and a Google My Business profile is crucial for attracting new patients, physician recruitment, negotiating with insurance companies, and building preference for your providers and practice.
3 Quick Tips for Marketing Your Urology Medical Clinic
In this video, Matthew from Edriven Marketing shares three simple changes that can be made to a website to encourage more visitors to contact for services. These changes are based on common issues seen on many websites, including the example of vasectomy clinic San Diego.
Changes to be Made:
1. Simplify the top of the page with a clear call to action and make it mobile-friendly.
2. If using video, keep it towards the top to establish a personal connection with the visitor.
3. Bring client testimonials to the front and keep them above the fold to establish trust with new visitors.
Explanation of Changes:
1. The top of the page should be clear and concise, with a static text and call to action. This makes it easier for visitors, especially those on mobile devices, to contact the website.
2. Video can help establish a personal connection with the visitor. Keeping it towards the top will make it easier for visitors to find and connect with the brand.
3. Client testimonials are important for establishing trust with new visitors. Keeping them above the fold, and not on a separate page, makes them easily accessible and can help encourage visitors to contact for services.
Making simple changes to a website can help encourage more visitors to contact for services. Simplifying the top of the page, keeping video and client testimonials towards the top, and making the website mobile-friendly can all help improve the user experience and increase conversions.
Utilizing Advanced Digital Ad Techniques to Complement Your Inbound Strategies
Today's session is about advertising and how it can complement inbound marketing strategies. We will discuss different types of targeting techniques and how they work together to reach the right audience.
- Icebreaker and swag link
- Presentation by Chad Months
- Plans for next HUG
Types of Targeting Techniques:
1. Audience targeting: utilizing cookie technology to understand online behaviors and demographics to put the right message in front of the right person.
2. Contextual targeting: a content-first strategy that puts relevant content in front of the user on content sites that make sense.
3. Website retargeting: a best practice for marketers that sets up different pixels for different areas of the website to send relevant messaging to users based on their browsing behavior.
4. Search retargeting: utilizing keywords entered in searches to capture relevant clients and put messaging in front of them.
5. Geofencing: targeting a specific location to reach mobile devices within that virtual geofence.
Utilizing advanced targeting techniques can make your advertising more relevant to users and complement your inbound marketing strategies. By combining first and third party data, utilizing contextual targeting, and implementing website and search retargeting, you can reach the right audience with the right message at the right time. Geofencing is also a powerful tool for targeting a specific location.