google ads how to
How To Use Google Ads 2022: A Beginner's Tutorial
In this tutorial, you will learn step-by-step how to set up your first Google Ads campaign.
1. Switch to Expert Mode
- Click on Switch to Expert Mode to get full control over your new campaign.
2. Create a Campaign Without a Goal's Guidance
- Choose Create a campaign without a goal's guidance to keep full control over your campaign.
3. Select a Campaign Type
- Create a Search campaign using simple text ads.
4. Determine What Should Happen When Somebody Clicks on Your Ad
- As an example, we're going to create ads for an online store selling standing desks.
- Type in the URL of your online store and click CONTINUE.
5. Define General Campaign Settings
- Give your campaign a name that reflects exactly what you are advertising.
- Deselect Display Networks to avoid wasting money on useless clicks.
- Choose Search Network if you want your ads to show up only on the standard Google search engine.
- Define a start and end date for your campaign.
- Define your ad schedule if you only want your ads to show up at a specific time during the day.
6. Targeting and Audiences
- Click on Advanced search to find the locations that you want to target.
- Select the locations that you want to target, for example, the United States.
- Change the target from presence or interest to presence to make sure that your ads will only be shown to people who are physically located in your target location.
- Select the language of your customers, for example, English.
7. Budget and Bidding
- Choose the currency that you want to use to pay for your advertising costs.
- Decide on your average daily budget.
- Set your maximum cost per click bid limits to 1 to start off the campaign.
- Set up conversion tracking using Google Analytics to change your bidding strategy to maximize your conversions later.
8. Ad Extensions
- Add sitelink extensions that lead to different pages on your online store.
- Add some call extensions to make your ad larger in size.
- Click on SAVE AND CONTINUE to move on to the next step.
9. Ad Group Level
- Dedicate one ad group to one keyword group to make your ads as relevant as possible for your keywords.
- Use exact match, phrase match, and modified broad match for your keyword match types.
- Create ad groups for all the main keywords that you'd like to target.
- Click on SAVE AND CONTINUE to move on to the next step.
10. Ad Level
- Create ads for your ad groups.
- Use your keyword in the headlines and ad description to make your ad more relevant to your target search term.
- Use up as many characters as you can to make your ads take up as much real estate on Google as possible.
By following these steps, you can create your first Google Ads campaign and start driving traffic to your website. Remember to monitor your campaign regularly and make adjustments to improve its performance.
Google Ads Tutorial 2022 [Step-by-Step] Adwords
So in this complete tutorial, I'm going to walk you through step by step, showing you how to run and operate Google Ads. Whether you're a complete beginner or maybe you've already run ads on different platforms, this video is going to be all-inclusive for anyone and everyone looking to run ads through Google's services.
- This tutorial will teach you how to run and operate Google Ads, step by step.
- Whether you're a beginner or have experience with running ads on different platforms, this tutorial is for you.
- Running ads through Google's services can be intimidating at first, but this tutorial will make the process easy and save you money.
Why Google Ads:
- Google Ads allows you to reach a wider audience and increase website traffic.
- It's a cost-effective way to advertise and can lead to increased conversions and sales.
- Go to adsgoogle.com and sign into your Google account.
- If you don't have a Google account, make one quickly.
- Click on New Google Ads Account and switch to expert mode to skip Google's set-up process.
- Select Website Traffic as your campaign type to focus on driving traffic to your website.
- Google Search Ads: basic text ads that appear when someone searches for specific keywords.
- Display Ads: banner ads that appear on websites across the internet.
- Shopping Ads: product ads that appear when someone searches for specific products.
- Video Ads: ads that appear before or during a video on YouTube.
- App Ads: ads that promote app installs or in-app actions.
- Use the Keyword Planner tool to find relevant keywords for your ads.
- Select keywords that are specific to your product or service.
- Use negative keywords to exclude irrelevant searches.
- Choose from different ad styles, including responsive ads and image ads.
- Test different ad styles to see which ones perform the best.
Setting Up Your Ads:
- Set a budget and bid for keywords.
- Write compelling ad copy that includes a call to action.
- Use ad extensions to provide more information about your business.
- Running ads through Google Ads can be a great way to increase website traffic and conversions.
- Start with one campaign type and branch out as you become more comfortable with the platform.
- Use the Keyword Planner tool and test different ad styles to optimize your campaigns.
Google Ads Tutorial 2022 (Simple Step-by-Step Guide)
In this video, Simon shows how to set up your first Google Ads campaign step by step. Here's what he covers:
- Simon introduces himself and the topic of the video.
Setting up your Google Ads account:
- Go to adsgoogle.com and click on Start Now.
- Create your Google Ads account by signing in or creating a new account.
- Switch to expert mode for full campaign control.
- Click on Create a campaign without a goals guidance.
Defining your campaign:
- Choose Search as your campaign type.
- Select Website visits as the result you want to achieve.
- Paste in your landing page URL.
- Give your campaign a name.
- Untick the search and display networks.
Targeting and audience segments:
- Define your location and language.
- Skip the audience segments.
- Set your budget and bidding options.
Adding ad extensions:
- Set up site link extensions, callout extensions, and structured snippet extensions.
- Consider adding a call extension or other extensions that make sense for your business.
Setting up your ad groups:
- Choose keywords that are relevant to your business.
- Use keyword match types to narrow down your target audience.
- Copy and paste your keywords into your Google Ads account.
- Simon wraps up the video and encourages viewers to start their own Google Ads campaigns.
These Keyword Types EXPLODE Your Clicks (Google Ads)
In this video, Ben Heath discusses the five different types of Google Ads keyword types and how to match your strategy and language to the search intent of your prospects. Here are the key points:
- Importance of using the right tactic for the right type of keyword search intent
- Matching up your strategy and language with the search intent of your prospects
Types of Google Ads Keyword Types:
1. Informational Keywords
- Examples: how to roast a chicken
- Top of funnel option for providing value and developing relationships
- Not well-suited for sales pitch, but can progress through sales funnel
2. Navigational Keywords
- Examples: Google analytics login
- Advertisers should avoid because people already know where they're going
- Use negative keyword list to avoid bidding on these keywords
3. Transactional Keywords
- Examples: hire window cleaner
- Valuable search terms because people are ready to buy
- Be aggressive with ads, use special offers, discounts, and urgency tactics
4. Comparison Keywords
- Examples: Facebook ads versus Google ads
- People are trying to decide between options
- Often applies to big brands, but can also apply to smaller companies
5. Commercial Investigation Keywords
- Examples: best window cleaner near me
- People are researching and comparing options before making a purchase
- Use ad language to differentiate your business from competitors
- Use the right language and strategy for each type of keyword search intent
- Consider using a done for you Google ad service for better results
- Remember to match your language and strategy to the search intent of your prospects.
How Google Ads Works in 2023
Welcome to the Get Google Ready in 2023 free teaching series on Google ads. I'm Aaron Young, your 15,000-hour Google ads master from Define Digital Academy. In this series, I'll teach you how to set up and optimize every type of Google ads campaign to help you generate more sales and conversions for your business.
Before we dive into the specifics, it's crucial to understand how Google ads work. Here are three core principles that you need to know:
1. Google Ads Is Question-Based: When a user completes a Google search, Google runs an auction on all advertisers bidding for that keyword and displays the winning ads. The highest bid does not always win, though, as Google uses a formula that calculates your CPC bid times your quality score to determine your ad rank. Ad relevance is key, and highly specific ad copy and landing pages can beat larger advertisers.
2. Targeting Options: Google ads' targeting options are not just based on keywords. You can also target audiences, demographics, devices, and time of day/week. This means that you can target people based on their interests, the devices they use, and the time they search.
3. Ad Relevance: The relevance of your ad copy and landing pages is crucial to a successful Google ads campaign. Always ensure that your ad copy and landing pages are relevant to the search terms you're targeting.
To help you optimize your Google ads campaign, I'm giving away a free gift: my Google ads optimization checklist. It tells you what to optimize every 72 hours, every week, every month, and every 90 days. To get your free gift, follow the link in the description below.
In conclusion, understanding how Google ads work is crucial to a successful campaign. Ad relevance, targeting options, and an optimized strategy are all necessary components. I hope this free teaching series helps you generate more sales and conversions in 2023.
Stop Wasting Money This Is How Google Ads Works
If you're not seeing the results you want with your Google Ads campaigns, the problem isn't Google Ads itself, but rather the way you've structured and optimized your campaigns. More and more businesses are investing in Google Ads each year, with estimates showing that by 2024, the platform will receive over $81 billion in ad spend revenue. This growth wouldn't be happening if businesses weren't seeing success with their campaigns, so the issue must lie in the way campaigns are structured and optimized.
Core Concept of Google Ads Algorithm:
Google Ads' ultimate goal is to match the best landing page to a user's search inquiry. This means that Google doesn't look at your website as one big entity, but rather as a collection of different web pages. This is important because it allows Google to match different search terms with the specific web page that will answer the user's problem. The ultimate goal is for users to go from their search term directly to the page they need, which generates more success and satisfaction with the platform.
Ad Rank is a core metric used by Google Ads to determine which ad will win each auction. It isn't just about the budget or amount a business is willing to pay per click, but also about user satisfaction. CPC rank plus Ad Rank equals Ad Position, and Google uses this formula to determine the winning ad. Ad Rank is determined by expected click-through rate, ad relevance, and landing page experience.
Improving Ad Rank:
To improve your Ad Rank, focus on improving the quality of your ads and landing page experience rather than increasing your budget. Click-through rate is a crucial factor in Ad Rank, so focus on creating ad copy that clearly mentions the user's search term and provides extra information to increase their confidence in clicking.
The key to success with Google Ads lies in the way you structure and optimize your campaigns. Understanding the core concepts of the Google Ads algorithm, such as Ad Rank, can help you improve the quality of your ads and landing page experience, ultimately leading to better results and success.
11 Easy Steps to set up a Google Ads Search Campaign [2023 Google Ads Tutorial]
Get Google Ready in 2023: A Tutorial Teaching Series on Google Ads
Welcome to my new Google ads tutorial teaching series called Get Google Ready in 2023. In this 10-part teaching series, I will take you through how to set up every single type of Google ads campaign you need to be using in 2023. Additionally, I will show you the correct way of optimizing each of those campaigns. In this article, I will take you through the step-by-step process of setting up a Google search campaign.
Using the Correct Structure for Google Search Campaigns:
Before we dive into the process of setting up your Google search campaign, it's essential to understand how to structure your campaign. We use the one keyword theme method, where each campaign focuses on specific keywords and has ad groups targeting specific landing pages. By using the correct structure, you can easily see which parts of your campaign are successful and which parts are not.
Setting Up Your Google Search Campaign:
1. Login to your Google Ads dashboard.
2. Click on New Campaign.
3. Select either sales or leads objective based on your business needs.
4. Choose the campaign type and subtype.
5. Name your campaign.
6. Set your target location, language, and bidding strategy.
7. Set your daily budget and delivery method.
8. Add your keywords and negative keywords.
9. Create your ad groups and write your ad copy.
10. Review your campaign settings and launch your campaign.
Benefits of Using the Correct Structure and Strategy:
Setting up your Google search campaign with the correct structure and strategy allows you to easily scale and grow your campaign as your business grows. It also enables you to quickly identify which parts of your campaign are successful and which ones are not. With Google Ads, you don't always have to be on the hunt for the latest new trend because success is all about understanding how the platform works and using the correct strategies and structures to get the best results.
In conclusion, setting up a successful Google search campaign requires understanding the correct structure and strategy. By following the step-by-step process outlined in this article, you can create a campaign that matches highly relevant ads with highly relevant search terms. This will take potential customers to highly relevant landing pages, resulting in a successful Google Ads campaign.