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google ads impressions

Published on: January 27 2023 by pipiads

How to Improve Your Google Ads Impression Share

Impression share is an important metric to track in Google Ads. It measures the percentage of times your ad was shown when you were eligible to show. In this article, we will discuss how to improve your Google Ads impression share.

1. Customize your columns:

To see your impression share data, customize your columns in the Google Ads interface. Click on Columns and select Competitive Metrics. Choose the metrics you want to see, such as search impression share, search top impression share, search absolute top impression share, and search exact match impression share.

2. Understand the metrics:

Search impression share is the number of impressions you received divided by the estimated number of impressions you were eligible for. Search top impression share and search absolute top impression share are similar metrics, but they only calculate the number of impressions you received in the top position on the search engine results page. Search exact match impression share is the number of exact match impressions you received divided by the estimated number of exact match impressions you were eligible to receive.

3. Identify where you are losing impression share:

To improve your impression share, you need to identify where you are losing it. Look at the metrics search lost impression share due to rank and search lost impression share due to budget. Search lost impression share due to rank estimates how often your ad didn't show on Google search sites due to poor ad rank, while search lost impression share due to budget estimates how often your ad didn't show because you didn't have the budget eligible.

4. Improve your ad rank:

To improve your ad rank, focus on your bid, ad and website quality, context of the search, ad rank thresholds, and the expected impact of extensions and other ad formats. Doing good foundational work within your Google Ads campaigns can help you have a high enough ad rank to gain impression share.

5. Increase your budget:

If your campaigns have a capped daily budget, consider increasing it to avoid losing impression share due to budget constraints.

6. Use relevant keywords:

Make sure your keywords are relevant to your ads and landing pages. This will improve your ad quality and relevance, which can improve your ad rank and impression share.

7. Optimize your ad schedule:

If your ads stop showing at a certain time of day, consider adjusting your ad schedule to ensure you are showing throughout the day.

Improving your Google Ads impression share requires understanding the metrics, identifying where you are losing impression share, and taking steps to improve your ad rank, budget, keyword relevance, and ad schedule. By doing so, you can increase the percentage of times your ad is shown when you are eligible to show.

Impression Share Explained How to Optimise Impressions in Google Ads

- Impression share is an important metric in Google Ads that allows you to see how frequently your ads are showing against the number of times they could show.

- In this article, we will understand what impression share is, the two different types of impression share you need to be aware of, and how you can optimize and maximize your campaigns using this important metric.

What is Impression Share?

- Impression share is a metric that shows how often your ads are serving against people looking for your services.

- It allows you to see the percentage of times your ads are showing for keywords when they are triggered, versus how many searches they are missing.

- It is important to understand your impression share to get more traffic to your website.

How to View Impression Share?

- To view impression share in your account, navigate to columns and go under competitive metrics.

- You can see impression share at the keyword, ad group, and campaign level.

- Choose a time range to analyze your impression share.

Two Types of Impression Share:

- Search lost is rank: This shows how many impressions you're losing because your ad rank is too low. Ad rank is determined by your max CPC bid and quality score.

- Search lost is budget: This shows how many impressions you're losing because your budget is too low.

Optimizing Impression Share:

- To optimize budget lost impression share, increase your budget to show more often across the same portfolio of keywords.

- To optimize rank lost impression share, increase your bids to show more often, but be cautious of increasing your cost per acquisition.

- Experiment with bids and budget to find the right balance for your business.

- Impression share is an important metric that can give you an opportunity to get more traffic to your website.

- Understanding the two types of impression share and optimizing them can help you maximize your campaigns and grow your business.

Google Ads Impressions (2022) - What Are Impressions In Google Ads And Why Impressions Matter

In this video, Matt from Tradesman Digital Marketing explains the importance of Impressions in Google Ads and how to find the actual amount of Impressions in your account. He also provides tips on how to increase Impressions and ultimately, the success of your Google Ads campaign.

- Matt introduces himself and the topic of Impressions in Google Ads

- Defines Impressions as how often your ad is actually shown

What are Impressions:

- Different types of ads and how they display

- Impressions counted each time your ad is shown

- Importance of Impressions in determining the success of your account

Finding the amount of Impressions:

- Access Impressions at campaign, ad group, and keyword level

- Demonstration of how to access Impressions in Google Ads

- Changing certain aspects to increase Impressions, such as adding more locations, opting into Google search partners network, increasing bidding limit, and adding more keywords

- The importance of calculating Impressions in relation to clicks and click-through rate

- Plug for Tradesman Digital Marketing's Google Ads optimization checklist

- Encouragement to ask any questions or concerns in the comments and check out their Discord server.

How Long Does It Take For Google Ads To Start WORKING? [Real Examples]

How long does it take for you to see results with Google Ads? The short answer is seven days. Within the first week, you'll get clear data indications of whether your campaign will be successful. As a 15,000-hour Google Ads master, I've been testing successful strategies since 2010, so I know what works. Here's what you need to look for:

- After seven days of running a Google Ads campaign, you'll know if it's destined for success or failure.

The Learning Phase:

- Google Ads completes its initial learning phase within the first seven days.

- Google tests your ads against your competitor's ads to determine two things:

1. Will your ads be clicked on?

2. Do people enjoy and find your ads useful?

Why Click-Through Ratio and Conversion Rate Matter:

- Google only gets paid when your ads are clicked on, so they want to show profitable ads.

- Click-through ratio is how many people see your ad versus how many click on it.

- Conversion rate signals to Google that users like your ads and have a positive experience.

- A successful campaign has a high click-through ratio and conversion rate.

How to Determine Success:

- Look for a consistent number of impressions and clicks in the second week compared to the first week.

- Aim for a click-through ratio of at least 5% or higher in the first seven days.

- Even one conversion in the first seven days is enough data to confirm a positive user experience.

Next Steps:

- If your campaign had a successful learning phase, optimize it for profitability.

- If your campaign did not have a successful learning phase, consider a campaign rebuild.

- Within the first seven days of running a Google Ads campaign, you'll know if it's destined for success or failure.

- Look for a high click-through ratio and conversion rate to signal success.

- If your campaign did not have a successful learning phase, consider a rebuild.

Google Ads No Impressions (2022) - 7 Proven Ways To Fix No Impressions In Google Ads [Step-By-Step]

Are you struggling with limited or no impressions in your Google ads account? Don't worry, it's a common problem that can be solved. In this article, we will discuss seven proven ways to increase impressions in your Google ads account.

1. Increase budget or bid limit:

Budget and bid limit determine how competitive your ad is in the auction. If you don't have a high enough spending limit, your ads won't be shown. To increase impressions, simply increase your budget or bid limit.

- To increase budget, click on the pencil icon next to your daily budget and adjust it accordingly.

- To increase bid limit, go to bidding settings and edit the maximum cost per click bid limit.

- If using Target CPA, adjust the target cost per action.

2. Switch match type:

There are three match types in Google ads: broad match, phrase match, and exact match. If you're not getting impressions with exact match, consider switching to phrase or broad match.

- Broad match is the most lenient and will show your ad for anything related to the keyword.

- To switch match type, go to keywords, click on the match type, and select the desired option.

3. Add more keywords:

The more keywords you have, the more impression opportunities you have. Add high buying intent keywords to your ad group.

- Go to search keywords, click on the plus icon, and add the desired keyword.

- Use the Keyword Planner tool to find more relevant keywords.

4. Improve ad relevance:

If your ad isn't relevant to the search query, it won't be shown. Improve ad relevance by using ad extensions and creating targeted ad groups.

- Use ad extensions such as callouts, sitelinks, and structured snippets to provide more information.

- Create targeted ad groups based on specific keywords to increase relevance.

5. Increase ad position:

Ads in higher positions receive more impressions. Improve ad position by increasing bid limit and quality score.

- Increase bid limit as previously mentioned.

- Improve quality score by creating relevant ads and landing pages.

6. Expand targeting:

If your ad isn't being shown to a large enough audience, consider expanding your targeting options.

- Increase location targeting to reach more people.

- Use targeting options such as demographics, interests, and behaviors to reach a specific audience.

7. Optimize for mobile:

Mobile devices account for a large portion of ad impressions. Optimize your ads and landing pages for mobile devices to increase impressions.

- Use responsive ad formats.

- Ensure landing pages are mobile-friendly.

Increasing impressions in your Google ads account is important for getting leads and conversions. By implementing these seven strategies, you can improve your ad's competitiveness, relevance, and reach. Don't forget to regularly analyze and optimize your campaigns for maximum effectiveness.

Impressions vs Clicks (2022) - Understanding Google Ads Impressions vs Clicks [Tutorial]

In this video, Matt from Trisman Digital Marketing explains the difference between impressions and clicks in Google Ads. He discusses why they are important, what they are, and how to analyze them in your account.


- Defined by Google as every time your ad appears on the search engine or network

- Even a split second counts as an impression

- Helps determine if your ad is being shown and if there are issues with your account

- Low impressions may indicate a targeting issue


- When someone clicks on your ad and you are charged for it

- Determines your click through rate (CTR)

- CTR is important for determining quality score and account success

- Low CTR may indicate a need to improve your ad

Impressions vs Clicks:

- Determines account success and helps diagnose issues

- Can be accessed at any level in Google Ads

- Aims for a CTR of 5-10%

- Low clicks and low impressions may indicate different issues (targeting vs CTR)

Impressions and clicks are essential metrics to track in Google Ads. They help determine account success and diagnose issues such as targeting and ad quality. Aiming for a CTR of 5-10% is a good benchmark for most industries. If you have any questions or concerns, leave them in the comments section below.

My Simple Google Display Campaign Set-up to Get Impressions & SALES

Get Google Ready in 2023: Step-by-Step Guide to Setting Up Your Display Campaign

In this tutorial, we will guide you through the step-by-step process of setting up your very own Google Ads display campaign. We will show you how to correctly set up every type of Google Ads campaign, and optimize them in the correct way. Our aim is to help you have your best year ever through 2023 with the help of Google Ads.

What is a Google Ads Display Campaign?

A display campaign is an image-based campaign that follows users around the internet, showing them your ads wherever they go. It is not just limited to remarketing campaigns but can also be used for outreach and infinity-based campaigns.

Advantages of Display Campaigns:

- Cost per click is a lot cheaper compared to search or shopping campaigns

- Great way to reduce costs and increase the number of impressions that your ads are seeing

- Powerful tool for outreach and infinity-based campaigns

Step-by-Step Guide:

1. Choose your objective: Sales or Leads

2. Choose Display as your campaign type

3. Add in your website

4. Add in your campaign name with a strong naming convention

5. Choose the countries you want to target

6. Select the location options: Presence or Interest

7. Optimize your ads for specific days and devices (optional)

8. Set your budget and focus on conversions

9. Add in your targeting for remarketing or affinity-based campaigns

10. Set up different ad groups for different targeting options

Google Ads display campaigns are a powerful tool for outreach and infinity-based campaigns. They offer a cost-effective way to reach your target audience and increase your impressions. By following this step-by-step guide, you can set up your very own display campaign and start seeing the benefits of Google Ads in 2023.

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