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Google Ads Is Changing Forever (3 Major Google Shopping Updates) | Shopify Dropshipping

Published on: December 6 2022 by Shri Kanase

Google Ads Is Changing Forever (3 Major Google Shopping Updates) | Shopify Dropshipping

Google Ads Is Changing Forever (3 Major Google Shopping Updates) | Shopify Dropshipping

yo what is going on everybody srikanasa
here so what
are the exact google shopping ads and
google merchant center
updates that you should be aware of come
june july
august of 2021 and so forth normally i
don't make videos like these however
this is an extremely important topic
especially for those
who are currently using google shopping
at google search ads
or plan to use google ads within the
upcoming few days weeks months and so
forth because these changes
are directly gonna impact your ability
to advertise on the platform and to use
it successfully
for your dropshipping store so not only
is it important for you to be aware of
these
updates but it's also extremely
important for you to know exactly what
they are
so you can implement the necessary
changes on your website and have the
best chance possible of getting results
with your shopify drop shipping store
and with your google ads campaign so
without wasting any more time
let's just jump right into it before we
tok about anything in this video
however i just want to let you guys know
that i do currently offer one-on-one
google ads mentoring if you want any
type of help with
google ads and you want to get help from
me directly i do currently work
one-on-one with a lot of students
go ahead and leave a comment down below
regarding it or send me a message
on instagram dedicated young to find out
more info but
hit that subscribe button and like this
video if you haven't already and let's
just get right into it so there are
three major
updates that i'll be taking you guys
through from this website and this is
the official google merchant center help
website to show you guys exactly what
the changes are what you should be
looking forward to
and so forth so let's just get right
into it the first change that i want to
show you guys is related directly
to a policy violation change now this is
the one that i'm toking about and let's
go ahead and read
more about this so here is exactly what
it says it says
consistent and accurate availability is
an important part for the positive
customer experience
and beginning first of september there
are going to be changing delivery issues
policy violation
to a new product data policy violation
which is called
inaccurate availability and this
directly applies to you
as a drop shipper and i'll be explaining
very shortly but it basically means that
there is going to be an inconsistency
with the availability between the
landing page and the checkout pages so
what this means is
if for example i click on your ad for
any product on your store
i go on the landing page and it says
that there is enough products in stok
for it and i go ahead and add the
products to cart but then i go on the
checkout page
and suddenly it says that it's out of
stok or there's any kind of issue with
the checkout process then what's going
to happen is this is going to be known
as
inaccurate availability and this again
is what google
is changing it's one of its main policy
violations too so that means
you have the potential of getting your
ad account suspended
just because it said one thing on the
product page and it said something
completely different on the checkout
page and this
change is also directly related to the
misrepresentation change
which is something very very similar
however that change is on a very broad
spectrum meaning your entire website
well this is for the product pages and
the checkout pages so what is happening
with this change exactly well
what google is trying to do when it
implements a change like this
is it's trying to ensure that everybody
is providing a positive customer
experience
to their customers making sure that
whatever it says on your product page
aligns with what it says on the card
page and also aligns with what it says
on the checkout page you don't want it
to say one thing
on the product page and then something
completely different on the card page
and the checkout page
because it is going to fall under this
policy violation and you have the
potential of getting your ad account
suspended so
you want to make sure that you are
enforcing this correctly on your website
meaning making sure that whatever it
says on the product page is completely
aligned with the checkout page as well
as the cart page
including the stok information shipping
information any types of prizes
compare ad prices and so forth because
all of this
is directly related to this change but
this is one of the first major changes
that google is bringing upon but this
brings me to the next policy
update that shopping ads has currently
enforced starting
27th of may of 2021 and these changes
have all begun to basically come up this
year hence why so many people are facing
issues with getting their merchant
center accounts approved their google
ads account approved and so forth but
what exactly
is the shopping policy update so it says
google requires that all merchants meet
certain professional and editorial
standards
on their website so that means that the
websites that do not
match the basic requirements that they
have updated will see a website needs
improvement policy status
and have their accounts suspended until
requirements are
met so if it wasn't already bad enough
that you were getting suspended for
misrepresentation
or for any other very small miniscule
excuse
now you have to make sure your website
is properly set up including all of the
pages
and it's also looking very professional
otherwise it's going to fall under this
website needs improvement category and
you're going to have your account end up
suspended so what this policy is doing
is
intended to protect the users from poor
shopping experiences
such as incomplete websites confusing or
inaccurate product information
broken links on the websites etc and you
can find out more if you click this link
right here
but clearly another major change by
google ads itself and from reading all
of this it's very clear that google ads
and the entire merchant center has only
one goal in mind with all of these
changes that it's bringing about and
that is
providing a better experience for its
customers so people
continue to shop using the google
shopping ads platform and they continue
to spend money on google because you
want to understand
as a drop shipper that their main
priority is not you
the person advertising on shopping ads
or rather the person
shopping with shopping ads because if
there are no shoppers then it doesn't
matter if you have a website or not so
this is why google is coming down so
hard on these websites wanting to make
sure that everything is properly laid
out and properly set up before it even
lets you start advertising anything so
this means that you're going to want to
make sure your website is fully complete
all of the pages like the faqs privacy
policy refund
refund policy return policy and so forth
are set up your tracking order page your
contact us page
and all sorts of those things are fully
installed on your website
before you even sign up for the merchant
center account so that is what i
recommend
do not sign up for a google ads account
or a merchant center account until
you're 100
positive that your website is accurately
set up because again confusing or
inaccurate product information or
incomplete websites or
broken links meaning if there's a link
out in the internet space that links
back to one of your product pages
but then when somebody lands on it it's
actually broken that is also going to
cause you to be suspended so
these are again very small things but
they are playing now
a very big role with your account
getting approved or not so
again you want to make sure that you
follow this policy right here make sure
your website is properly set up
everything is aligned and good to go but
that is the second major policy update
you want to be keeping track of
and you want to make sure that you
follow but let's move on now to the next
most important policy page and before we
do that i want to note down a few more
changes which i didn't actually want to
even consider
but they're still there nonetheless so
we're going to go over them really
quickly the first one is
you can't sell digital books via
shopping ads not that a lot of
dropshippers actually would do this
but just in case you cannot sell digital
books and this might relate to other
digital products as well but in addition
product data specifications have now
been updated starting april 6th
of 2021 and that means google is now
wanting you to ensure that your pricing
and all of those things are properly set
up
including your shipping information so
let's read that really quick so starting
6th of april
in addition to reviewing and enforcing
price accuracy between your merchant
center product data
and your landing pages we will begin to
review and enforce price accuracy
throughout the checkout process so what
it means is
if during the account review they find
that the price provided for a product at
checkout is higher than the price
provided for the product
on the landing page they will receive a
warning and have 28 days to resolve
these mismatches otherwise
after 28 days if you still don't take
any action that is when you risk your
account of getting suspended so this was
already something that was part of
google shopping as previously however
this has become much more important now
in 2021 and onwards
as you guys can see they're very serious
about this and starting april 6th
they want you to make sure that whatever
pricing that you say on your merchant
center account is the exact same
with your shopping ads and this does not
just go for the pricing it goes for a
lot of other things as well
such as the shipping information
handling time product availability
availability date
even size and all sorts of stuff so this
again
requires that you become a little bit
more aware of what kind of information
you're providing to google and that you
start paying more attention to both
the merchant center as well as the
shopify dashboard and
to make sure all of this matches because
again if none of this ends up matching
that is a big red flag you might end up
getting suspended for your google ads
account so you definitely don't want
that to happen
just make sure to have all of those
things correctly and if you scroll down
we can see that there are more changes
starting 15th of june of 2021 so just
a few days ago and this is one of the
biggest changes which has
impacted a lot of shopify dropshippers
including myself what this is saying is
if there are multiple products in the
product data that
are using a brand name or are branded or
have some kind of
mpn number gtin and so forth they may be
disapproved but in addition they may be
disapproved if the brand name that you
have provided does not match with the
information that you provided within the
merchant center but
one of the major things you want to know
from this is that they're actually
requiring for some products if it
matches a product out in the market that
is branded for example
let's say you're selling a 3d printer
from ebay but it turns out that that
printer from ebay is actually a branded
product from say
sony or lexmark or whatever what's gonna
happen is google is going to
notike that and it's going to require
you to enter a brand name or
mpn number or gtin and if you don't do
that it's going to be show up as a
warning on your merchant center account
so
that is directly going to impact your
performance until you enter something
else so you want to make sure that you
are staying
10 feet away from branded products again
watch some of my videos on product
research
if you're not sure how to do that but
you want to make sure again they are
providing all accurate information
regarding the brand name npn number if
there is any and making sure it matches
with the merchant center and the shopify
dashboard itself but
the last change is the one that's
happening on 15th of september so if you
plan to sell in multiple different
countries and if you don't have the
shipping information set up correctly
that is going to be a big issue
basically what it is saying here is when
providing the shipping attribute
you now need to provide the shipping
country sub-attribute to ensure that
your products are shown in the intended
country so you don't have to do this
personally
you can have your shopify app do this
for example i use sim process the
shopping feed app so that could
have it done for me but if you're
manually doing it this is something
you'll have to manually insert
or tok with whatever app that you're
using to ensure that that app does this
for you because if that is not done here
for example if you're shipping to us and
canada if you don't have the shipping
attributes correctly set up meaning one
is for
united states only and one is for canada
only then that could lead you to getting
suspended so these are some of the major
changes
that are coming across google as in the
google merchant center and some that
have already passed
so you want to be up to date with these
if you are getting suspended for any of
these
make sure you watch this video again and
kind of understand what these changes
mean
so you can adapt to them and change your
store accordingly but
if you find any type of value in this
video smash that like button and smash
that subscribe button and i'll see you
guys next time