Google Ads Tutorials: Setting up lead form extensions

في هذا الفيديو، سنقدّم لك إرشادات حول إعداد إضافات نماذج العملاء المحتملين. لِنفترض نشاطًا تجاريًا في هذا الفيديو, اسمه Google University يريد هذا النشاط التجاري الترويج لبضع دورات تعليمية لديه على الإنترنت. سنستخدم إذًا إضافات نماذج العملاء المحتملين لاستقطاب العملاء إلى تلك الدورات. بعد تسجيل الدخول إلى حسابك على "إعلانات Google", انقر على "الإعلانات والإضافات" في الجهة اليمنى, ثم انقر على "الإضافات". عندما تظهر قائمة الإضافات، انقر على زر علامة الجمع لإنشاء إضافة جديدة. انقر على "إضافات نماذج العملاء المحتملين". سيُطلب منك اختيار الحملة التي تريد تطبيق الإضافة عليها. يمكن استخدام الإضافة نفسها في حملات متعددة. انقر على "تم". بعد اختيار الحملات الصحيحة, أصبح بإمكانك الآن إنشاء إضافة جديدة. أولاً، يجب إنشاء النموذج نفسه. ستلاحظ أنّ مسودة النموذج الظاهرة على الجهة اليسرى سيتم تعديلها كلما عدّلت على النموذج. ابدأ بإنشاء العنوان, واسم النشاط التجاري, والوصف والأسئلة التي تريد طرحها. يمكنك اختيار ما يصل إلى 10 أسئلة. في هذا المثال، سنختار الاسم الأول, واسم العائلة, ورقم الهاتف والبريد الإلكتروني. سنختار أيضًا أحد الأسئلة الإضافية المتاحة والمنظّمة حسب المجال. سنختار إذًا "التعليم" وسننقر على "ما هي الدورات التعليمية التي تهمّك؟". لِنفترض أنّه ثمة دورتان تعليميتان يهمّ Google University. الترويج لهما, التسويق الرقمي وتحليل البيانات. أدخِل الآن "عنوان URL لسياسة الخصوصية". يوجّه "عنوان URL لسياسة الخصوصية" المستخدمين إلى سياسة خصوصية نشاطك التجاري. يبدو الأمر مشابهًا لجمع العملاء المحتملين عبر نموذج على الموقع الإلكتروني. يمكنك أيضًا اختيار صورة كخلفية للنموذج. اختَر الصورة, وعدِّل حجمها ليتناسب مع حجم النموذج. انقر على "اختيار" ثم انقر على "حفظ". يمكنك تخصيص صفحة "شكرًا لك" بعد إرسال النموذج. يمكنك هنا اختيار عنوانًا ووصفًا صغيرًا آخر. والعبارات التي تحث المستخدم على اتخاذ إجراء, حيث يمكنك اختيار الصفحة المقصودة التي تُطلع العميل المحتمل على مزيد من المعلومات. اختَر العبارات التي تحث على اتخاذ إجراء, والتي ستظهر على زر قابل للنقر لفتح النموذج. أضِف نصًا بجانب هذه العبارات. في هذا المثال، سنختار "التواصل معنا". وفي حقل النص الإضافي، سنكتب "إرسال نموذج. الاهتمام هنا". عند تفعيل الإضافات، يمكنك اختيار كيفية الوصول إلى العملاء المحتملين. يمكن تنزيلهم مباشرةً من "إعلانات Google" أو دمجهم في أداة إدارة العلاقات مع العملاء عبر "الرد التلقائي على الويب". لمزيد من المعلومات عن "الرد التلقائي على الويب"، انتقِل إلى هذا الرابط. احرص على النقر على "حفظ" عند الانتهاء من إنشاء. إضافة النموذج الجديدة للعملاء المحتملين. وهذا كل ما في الأمر. أصبحت جاهزًا لإنشاء تجربة سلسة للعملاء المحتملين والتواصل الهادف معهم. في الوقت ذاته, تذكّر, تنزيل العملاء المحتملين الذين تستقطبهم على أساس يومي, وشارِكهم مع فِرقك الداخلية, أو استورد بياناتهم إلى "إدارة علاقات العملاء". لمشاهدة المزيد من الفيديوهات المفصّلة عن تطبيق "إعلانات Google" وتحسينها, يمكنك الاطّلاع على برامج "إعلانات Google" التعليمية. ولطرح الأسئلة أو لمزيد من المعلومات، يُرجى زيارة مركز مساعدة "إعلانات Google".

Google Ads Lead Form Extensions Tutorial and Example

what's up everyone, welcome to the Surfside PPC youtube channel. today I'm going to be going over lead form extensions in Google Ads. so these are a brand new feature that were just recently announced and advertisers are just getting started adding them to their campaigns. so you can add lead form extensions through your Google ads campaign directly through the ads and extensions tab. I'll show you how to do that in a little bit. we'll have a complete tutorial for how to create lead form extensions for your own campaign. the first thing I want to do is show you exactly what they look like and where they're gonna show up. so they're gonna show up on Android and iOS devices. so this is a search from my phone. so I did a search directly from my Apple iPhone Google Ads management and I found this advertisement from disruptive advertisingcom. so you can see top Google ads: professionals request a free Google review. and then at the very bottom here you can see sign up, request- a free account audit. so down here at the bottom is the lead form extension. when I click on this, the advertiser is charged. so as soon as I click on this lead form extensions down here, it's gonna open up this page right here. the advertiser is then charged as soon as I click on that. and then if I fill out my information here, now this is already pre-populated, so Google has my information. they filled out my name. they had my phone number in here- this is obviously not my phone number- and then I have my email address in here as well, and if I click on submit, then it's gonna send this information directly to disruptive advertising com where they can install it from their Google ads account. so it's gonna allow advertisers to collect information from potential customers and their charge on a per click basis every time someone clicks on this lead form extension. now it can be very useful because they can get your information directly without ever having to tok to you. they never have to visit your website. so if I come in here, look for Google Ads management, click on sign up to request a free account audit. once I give them my information, it's on them to contact me to get my free account on it. so this can be useful for a lot of different companies, especially people who are looking for customers in Google, whether they're searching directly for your brand or they're searching for the services that your brand is offering. so you can do things like insurance quotes. obviously, right here, people can sign up to request a free account audit, and there's a lot more call to actions you can choose from. so the next thing I'm gonna do is go into my Google Ads account and show you how to set up lead form extensions and everything you need to know to get started with this new type of ad extension. okay, my Google Ads account open here, the one I used to create tutorials- and what we're gonna do is we're gonna open our search campaign here, so you're gonna be adding your lead form extensions directly to your search campaign. so we're gonna click alright, here. it's gonna bring up all of our ad groups and what we want to do is click over here on ads and extensions and then click on the extensions tab up here at the top, so you're gonna see under lead form extensions- I don't have any extensions here right now, so what we're gonna do is we're gonna click to create a new lead form extension, which is currently in beta- get leads from people who submit your forms. so we're gonna click on it and now we're gonna see when you come to add to. the only option here is campaign right now extension. you can either create a new one or use an existing lead form if you already have one created, and then we can start creating our extension. so the different call-to-action options we have here are: learn more, get quote, apply now, sign up, contact us, subscribe, download book now and get offer. so there's a lot of different options here and it really depends on what your goals are. if you want someone to sign up to your newsletter, for example, maybe you want to click on sign up here. you want people to start getting your newsletter, where you can ultimately maybe sell them your products, sell them your services. if you want someone to get a quote- so maybe I'm trying to quote people on my marketing services, maybe it's just an insurance quote- you can do this and do get quote, and it's gonna change this text right here. so what you say for this example, I'm trying to get people to contact me to provide them PPC advertising services. so I'm gonna do contact us here and then extension text. you're gonna see extension text shows right up underneath the call to action. so we're gonna choose our extension text and I'm gonna enter okay, so a few different options of things that we can do. so contact us and I can do. for PPC management services. maybe I want to do something like contact us and just do this as top-rated PPC management. so you're gonna see you only get 30 characters here, so it's a little bit limiting when it comes to the extension text, but it just depends on what you want to sell to people when they do click on your lead form extension. so I can do right here: contact us, top rated PPC management. so now we can create our lead form. so this is gonna be the next step. so after someone clicks through, we have our lead form here so we can enter our headline, our business name and our description here. and then what information do we want to ask for? name, email, phone number and postal code. so maybe what I all I want to do is name an email so then I can just email people after they request for us to contact them for PPC advertising services. so we're gonna get their information after they enter it here: top rated PPC management. so under headline here, what I'll do is okay. so we just set up a sample lead for him. you probably want to make it look a little better than this one, but we have create your lead form here, headline and to your name and email so you can see right here: enter your name and email. business name is surf side PPC and then we have description. don't stress about your PPC advertising campaigns. contact surf side PPC and we will help you drive conversions for your business. now we can test a couple different lead forms to see what's gonna work best. and then I just did name an email here. you can do phone number and postal code as well. you need to link to the privacy policy on your website and then we have a background image here, so a 1200 by 628 image. so we just entered our logo here. I'd probably want to do something a little bit better here where it's, you know, contact us for PPC management. maybe some different selling points for my business. now, if we come back over here to the example I showed you in the beginning, okay, so if we come back over to our example here, you're gonna see Google Ads management right here: sign up, request a free account audit, and then when we click through to that, you can see this is their image here. so this image is better than my image of just having a logo, but you just want to have something that's going to be a little bit of a selling point: get people to eventually contact you. so they don't even have a headline here, all they have is their brand name and then they have a description here. 76% of PPC ad spend fails produce a single conversion. they're asking for my name, my phone number and my email and then you can see their privacy policy is linked down here right at the bottom. it says disruptive advertising agrees to use your info in accordance with their privacy policy. once I click on submit, it's gonna give me a confirmation message. so I didn't do the submit here for this example, but I'll show you the confirmation in the next step. okay, so so far our lead form state. you can see down here at the bottom. if we click on extension you can see contact us- top-rated PPC management lead form. so you can see Surfside PPC and to your name and email: don't stress about your PPC advertising campaigns. so this is our lead form. the last step is the submission message. so after someone,

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Google Ads Lead Form Extensions

Google ads. lead form extensions are pretty powerful for helping you generate more leads from your ads that are already running right, and it's going to give you a little bit more real estate on Google's uh, on Google here. so, like this is an example of a deck installer: we just search deck installer, just found a random company that shows up here and at the very bottom you can see this thing that says contact us, tok to a Timber tik expert. this is a lead form extension. so if we were to click on this- which I'm not not going to do because it would charge them money- but if I were to click on this, I could put my information in, Click, go and actually become a lead without even needing to leave Google. like, you don't even have to click through to the ad or anything you can essentially write from Google get leads, and so that's what a lead form extension is. and with, like with Facebook and all these other large uh tik companies that use ads to generate a lot of Revenue, they like to keep people on their platform and so if you're using these lead form extensions and generating leads without people even needing to click on your ads and go to a landing page, that Google likes that, because that means people are going to stay on Google longer and so it's beneficial, in part because you have this whole added section down here. that makes your ad even bigger, but it also makes it easy for people to just click and it's a little bit more on mobile. it's a little bit more prominent. so this is actually what it would look like more on mobile. so at the bottom of the mobile ad you'd have this whole get quote fast and free estimates and then if someone clicks on this on their mobile device, they can just type their information in. so I'll show you what that looks like. so if we were to click right here and actually edit this lead form, then it would pop up a page that looks like this where we can put in a headline or business name, a description, and that's going to be what's going to show up here. so it's going to have a headline in the description and then this form. so this is the lead Farm, or somebody can put in their name, email, phone number and whatever information you want to collect, and then click submit and then that information is going to be sent off to you. so you can kind of fill this out, put in the image. you'll have to put in a privacy policy and put in the the thank you Page information, which is what people are going to see when, after they submit um and put whatever your call to action is going to be and everything, and then you can save this and integrate it with zap here, which is a little Beyond this video, but that's probably the easiest way. so Google takes information, sends it to zap here, which is just a third-party data processing platform, and then it sends it to our CRM and notifies everyone that that lead came through right. so there's way, there's ways you can integrate this so that when these leads do come through, you get a email and a notification and they come into your CRM and everything. so just note that when you set these up, initially, it's not going to send you the information. you would actually have to come in here and click download, which is then going to allow you to download that whatever leads have been generated up to that point, and then, as your lead form extensions are running. it can be a little tricky to understand these analytiks here, because if you look at this, it seems like that we've we've gotten five conversions from this lead form, just based on looking at these analytiks right here. right, but that's not actually the case. um, these numbers actually indicate what happens to your ad when this extension is showing on your ad. so what that means is this ad has received five conversions while the lead form extension has been showing. so you know, maybe we only got three of those from the lead form extension itself, but five in total. and so it's looking at: okay, when this lead form extension showed on your ad, how many conversions did you get, how many clicks you did you get and, ultimately, how many impressions what happened with this extension on your ad. so that's sort of how you understand the analytiks with these extensions is it's? it's the data of when this extension is showing on your ad, what is happening to that ad. so just keep that in mind. if there's anything you do have questions about in terms of lead form extensions, don't hesitate to reach out. you can just drop your questions in the comment section below and I'll be sure to get back down there. look, if you're the type of person that just doesn't even want to deal with Google ads anymore, then you can always reach out to me. my company is Missoula SEO geek. I'll leave a link to my website down below, but we do manage Google ads for different companies and different Industries and you can come learn about what we do, what makes us unique. you can even read some of the testimonials from some businesses that we've taken from zero to over a million in Revenue- like this one here- and really just see that. you know this is the type of thing that's going to explode your business growth. so feel free to reach out. you can always give us a call or contact us through our website and look forward to working with you. foreign [Music].

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Do Lead Form Extensions in Google Ads Really Work?

hey, customer solutions 8.. uh, i want to tok to you about lead forms. google has lead forms. the same way facebook has lead forms. it's an interesting twist because, uh, normally facebook steals from google and in this instance you can tell google just ripped facebook off wholesale, so you can see that google will launch forms inside of the self-contained ecosystem wherever you are. so you can see the manifestation here: search, youtube, discovery. um, and what i want to tok to you about is just our experience with lead forms. so we ran lead forms for our agency, looking for people that wanted google ads, and what was interesting is, you know, i've had the question like: hey, do lead forms work? and the answer is yes. we got quite a bit in the way of conversions. my average cost per acquisition on a new lead is 450. when i add a remarketing campaign to that, it drops to about 225. so remarketing doubles the efficacy of my campaigns. um, our lead form cpa was 20 bucks, so i was getting 20 form fills, which you know. if you're used to paying 240 and you're getting 20 form fills, then you're just like, oh my goodness, this is amazing. but the lead quality was so deluded and we're small, you know, i've got two sales people on staff and then me and my business partner will like jump in and help. um, it was overwhelming. you know the number of leads that we were getting, based on what we're used to, to spending, and then i'm not one of them ended up being qualified. so if it was just a numbers game, to where i just had to run through, you know, i know one in ten or whatever is going to work. that's still a cheaper cost per acquisition and then maybe i can go get somebody to like turn and burn phones. but what i did notike and one of the comments that i got was from a young man that i spoke to. uh, i was filling in and ended up on the phone with him and he said something defective. i'm not gonna remember verbatim, but it was like: oh yeah, you know, i didn't really know what i was signing up for. i thought it was like a course or something, and i was like, oh, that is so interesting and that, to me, feels, while anecdotal, it feels indicative of the issue behind lead forms. um, people now like people in the past, it was really hard to get their information out of them. you know, i mean you, you, if you're a digital marketer. four, five, six years ago, like you know, we had to have, like those, we'll never spam you, and the site lock and the the you know ssl, like 100 secure and all this social proof and whatever. and it took all of that just to make people comfortable enough to type in some informational form. and now they're like: here's my social security number, here's my children's middle name. um, you know, here's my net worth and my income or whatever. like they'll just give you everything. so, um, we're temperamentally- i think most consumers are more or pretty acclimated to offering their information out there, and a lot of that, i think, stems from the fact that it's actually pretty easy to opt out too. um, and so, you know, in the past, where the spammers had way more control, now you have a lot more control over what actually lands in your inbox, and so you're in kind of a safer environment if you want to just you kind of see what's going on. um, so that's number one is, i think we're dealing, you know, there's the clicky people. i think we have, like the for me people too, people that are more likely to fill out lead forms, and i have to imagine, from an algorithmic perspective. google knows who those people are and so it's going to put, you know, launch lead forms in front of those prospects, maybe at a higher priority. uh, the other issue is the forms are pre-populated and so, um, it just, it's just so easy to convert. you know, it doesn't take any time, it doesn't take any mental filtering. so if they jump on your landing page, they have to at least, they have to at least take that step and then walk through. you know the, the narrative that's presented on the landing page, and we get deluded leads on our landing pages too, of course, but i feel like that that line of disassociation kind of helps. um, you know it's a barrier. so one of the things i'll say with lead forms is: add some, add some questions that wouldn't be pre-populated, and google does a good job at helping you. you know, it's not like a complete custom form builder, but you can. you can customize certain questions just to to make sure that they actually have to sit there and, you know, spend some time, uh, filling out information. what's interesting is, we did that and i still got those diluted leads, like the gentleman who's like: oh yeah, i didn't really know what i was signing up for you know, i mean, you're a google ads people, i'm interested in google ads, but that was of course or something, and my pricing was just like way out of, uh, his ballpark. um, i think lead forms is going to be more effective when you have an offering that is very linear. so you know, um, i have a client that does this very specific type of tax resolution and what's interesting about it is it's flat fee, it's for everybody who has this problem and it's coded. so, if you know, somebody goes in and says: i need one, two, three tax resolution. i know exactly who you are, i know what your problem is, i know that i can fulfill it and i know that i'm priced well, if you have that type of like ultra linear offering, i think lead forms could work really well for you. basically, if all leads are created equal, um, you know, but the the minute there's a hierarchy of potential prospects, lead forms begins to be a little less appealing. and it's interesting because you would think that you're building a bottom of the funnel campaign and you'll be getting bottom of the funnel leads, but that that wasn't the case for us. so i think one thing that i'd like to test for myself is maybe running top of the funnel traffic using lead forms and just using it for list building. you know, we use lead forms. when i had my real estate investment agency, we used lead forms with great success to build buyers lists. it was really hard to get motivated sellers, but when we were building buyers lists like lead forms were amazing and and actually really advantageous because, you know, it was cheap and even if one out of 100 people are actually, you know, accredited investors and, uh, willing to buy in that partikular area, i think we were paying two bucks a name or something, um, and we were doing this inside of facebook. but just toking about the lead form paradigm, um, that's still, you know, that's cheaper than i can get that list anywhere else. um, you know, 200 for an actual accredited buyer. i'll pay that all day, every day. so i think there are some areas where lead forms can and will work for you. i'm going to continue to test them. i'm not like done with lead forms or anything, but i did want to give you, you know, sort of our anecdotal uh reaction to it. my sales team has just turn it off. we're not, you know, we're not feeling these leads anymore. it's wasting my time. there's. there's other people that we want to go build relationships with. so i thought that was pretty telling and, uh, i'd be interested in if you've had experience with lead forms, especially if you've been successful. so i've heard a lot of people say like, oh, it doesn't work and the data's crap. i have notiked a huge influx when we're using lead forms. the majority of the leads that we're getting have gmail emails. they don't have business, you know related email addresses. so it's like at, you know custom gmailcom instead of customer solutionscom. um, and i i think that is obvious- like google has more information about the people that are using gmail accounts and so the pre, the ability to pre-populate lead forms is higher. so even if those people aren't seeing the ads more likely, they're still more likely to complete the form fill and i actually think that they're probably seeing the ads more often than somebody who wouldn't be, you know, as ingrained inside of the google ecosystem. so i i don't know that that means much, but it's a data point that's worth noting. we've also noti.

Create a Google Ads Leads Search Campaign with Lead Form Extension in 15 Mins!

hi guys, welcome to another session of google ads. today we are going to look at how to create a lead search campaign with lead form extensions in order to create a campaign. guys, we are going to. what we are going to do is we are going to click on the campaigns tab on the left panel. from here, we will be able to create a new campaign in this account. so, with the help of this plus button, i can create a new campaign. so today i'm going to look at leads as the goal for this campaign and we are going to create a search campaign. so i'm choosing the campaign type as search and here we are going to select lead from submissions as the way to reach our goal. you can click on continue and now we are coming to the campaign settings page where we can fill up all the details regarding this campaign, so you can start giving the details over here. we are going to target only the search network for now, so i am going to unselect the display network option. you also get some more option settings over here, like we can give the start date and end date of this campaign, so i will do that. you can pick any end date for this. you also get an option to set up your campaign url options wherein you can put a tracking template for your ads. you also get an option to do dynamic search. if you want to run dynamic search ads, you can do it from here. you also get an uh con this setting to do at scheduling, which basically is an option wherein you can schedule your ads to run on partikular days of the week. in this partikular manner, you can select the days and time when you think you get the highest amount of traffic and you can select it and schedule your ads. then we are coming to the targetings and audiences section where we can give our location targeting. you can select any country if you want to target. you can also select us state. you can also select a partikular city. if you want to do radius targeting, you can do that from the advanced search. you can go to advanced search and you can select your radius and give the local area and you can hit on save. if you don't want to show your ads on partikular areas, you can just target them as well and you can say exclude. it also gives you to do some kind of location options as well, which is basically targeting people in your targeted locations or people who show interest in. so all those targetings you can do from this section. next, what we have is the audio, the language targeting, where you can select the language of the customers, what they speak from this list, and then you can also do audience targeting, which is specifically selecting audiences related to affinity- okay, and remarketing and other things which you have here. once this is done, we are moving into budget and bidding. you can give the budget for the campaign, the amount of money you are willing to spend on this campaign on a per day basis. then you can give the bidding strategy. you can set a bidding strategy for this campaign. since we are looking at a leads generating campaign which we want to create, we can select a specific bidding strategy for that. so, in order to do so, you can click on or select a bid strategy directly, and the most appropriate bidding strategy for this would be maximize clicks, because we want to get as many clicks as possible which will convert into leads for us. you can also have an option to set a maximum cost per bit limit over here, which basically means that you're putting a cap on the cpc bit so that the system does not go beyond a certain amount in the pursuit of getting higher number of clicks, so you can give the upper limit over here once bidding has been said. uh, you get few more options. like you can set up a campaign level conversion action from here. if you want, you can also do add rotation, which is basically a case wherein you can. the system will try to show high performing ads more often than the other apps. after this, we are coming into ad extensions, in which we are going to look at lead form extensions. lead form extensions are basically an extension which shows under the ad, which gives an option for users to click on it and provide the information and fill up a lead. okay, so it's a very simple extension which has higher probability of generating leads, so we can build that from here. so, as you can see, it says new lead form extensions. we can click on this and now here we're going to design the whole lead form for our customers. so the first thing is you can select a call to action, how you want people to call, come and perform and fill up the lead. so you can give a call to action- let's say it's book now- and you can give a extension text. here we're going to start creating the lead forms. so the first thing they are asking us to give a headline. okay, so we can give that. you can give a name of the business and then you can give a description of it as well. in this manner, once the description has been given, we are moving to the contact information, the questions which we want to ask our customers to give answers for. so you can pick those from here in a simple manner. you can also provide the. you will have to go ahead and provide the privacy policy url over here of your website, of your business, so you can go to your website and find out your privacy policy url. so i am picking the privacy policy url of my website and i'm going to put it out here. i can also attach an image for this lead form for my customers. so i'll pick some predefined, recently used once from the system and will attach it to the form. here. you will get multiple options to select from once this is done. next we are coming to the form submission page, so where you can provide the details, how it should look like. you can give a headline, your description as well, and then you can give a call to action thing which you want them to do. you want them to visit your website. you want them to download something. you can mention that over here and give the url for it. so the url can be your website's url, which you can put in this manner. once this is done, you can also see the the delivery option. so ideally, what will happen is all the leads will get downloaded in the extensions table and you can access it from there. if you want to attach a crm and external crm, you can do that as well through webhook. once this is done, you can go ahead and save this extension. so now your extension has been created and we can go ahead and save this and move to the next level, wherein we're going to create a new ad group for it. so you can name the ad group as per your requirement. you can also provide your website url over here to get some new keyword ideas based on the content. so system will look at your website and give certain suggestions from here, so you can easily add some keywords from here, and then we can save this and go to the next level where we're going to create the ad for it. now, as you can see, we are reaching the add creation page, where we are going to create a new text ad. on the left panel, we will be able to see how the ad will look like on the right hand side. so the first thing is required over here is we have to give a final url. a final url is going to be the page which people open once they click on our ads, right? so we'll go back to our website and we'll pick a final url from here. let's say: this is the final url. i am going to take this url, go back to my website, to my ad creation, and put it out there, and now i will start writing my ad in this manner. so you have to go ahead and fill up all the detail size, all the headlines, because that is required, and only then, people, there are higher chances of people clicking on our ads. so, like this, make sure that you are using the complete space provided. you can also give a path, a sub domain, with your display url, okay, so, which will give proactive information to people about what kind of an ad or which page they will be taken to- in my case, since i have taken industrial supplies, so i will say industrial over here and i can say supplies. so which basically gives them an idea that possibly when they click on this, they w

Google Ads Lead Form Extensions

when we think of lead-gen forms in PVC, our minds typically run to the social channels: LinkedIn, Facebook. hey, even Korra has lead gen forums now. but we can't forget about Google, because recently Google announced lead gen forum extensions. it's not a full lead form like you can add it to your display campaigns. it will be a tiny little extension in your search Network ads and it is only available on mobile. so in this video I just want to show you all the features that are part of these lead gen extensions right now and maybe we get an idea of what yet to come. now, before I go any further, I just want to call out industries that are most likely ineligible to use the lead gen extension beta, and even beyond your specific industries. certain policies, if you violate, can get disapproved from using the extension. we see the usual suspects here: anyone doing adult oriented content. if you're promoting alcohol or gambling, anything related to health care and medicine is a politikal content. these are the common areas that we even see excluded from other features within google ads. in some cases it is straight up a legal issue. in other areas, like we see policy violations, like in the last few bullet points on the right hand side, anyone who is misusing someone's personal information, they're promoting misleading offers that do not exist or they can't fulfill those offers and any other violations which are called out within Google's ad policies, you're not going to be able to use this beta and if this goes out of beta and available for everyone to use, most likely these areas will still not be able to use the extension. then, besides typical policy requirements, here are just some general requirements that also apply if you want to test out the lead gen extensions. first you must show an accurate business name. but they're actually some leeway at this point. anyone with a business name that is an actual domain, for example, as pretend our brand name is paid media prozcom- we don't have to put paid media proscom as our business name. we can actually leave it as just paid media pros. so domain based business names have an extra option to utilize. here. image requirements- again pretty straightforward: making sure that you are using appropriate images that all stay in line within Google's image policies. your image has to represent what you are offering or what you are asking the user to do, and then also that it's clear, no blurry images. all falls within the typical Google ads image policies. and then there's the webhook requirements. so webhook is a feature within the légion extensions that can allow you to take the leads straight from google using an API feature and then bringing them back directly into your CRM. now there are certain rules within the web hooks- and I'm not too familiar with this one because I haven't tested this one out yet- but knowing that the web hook- the URL that you use to reference your CRM- that URL has to be accurate, for whatever reason. if it's broken or it's just not working, you will automatikally not be allowed to use the lead gen forms until you either remove that web hook connection or you fix that URL issue. I am going to briefly- you've mentioned the web hook stuff in just a couple seconds- but first let's jump back into a Google Ads account to show you how we can start setting up our lead gen extensions. when you are in your Google Ads account, head over to ads and extensions and then click on extensions and then, to create a new ad extension, hit the blue plus button and then you may see the lead form extension beta option. now, as we click this one, if you are brand new to setting up lead gen extensions, you are going to see the Terms of Service and we're seeing some pretty typical stuff in the terms of service. as the advertiser, you are agreeing to use the information properly. you're gonna collect users information in accordance to your privacy policy, which you will have to add to your lead gen extensions. we'll get to that soon. you have to promise that you're not gonna sell anyone's information or abuse that information by spamming them later on and then, depending on where you are located and the laws within your area, you're green to comply with those laws to make sure everything is good from a legal standpoint. now the next part of the terms and service regards the web hook, which we just toked about again. I'm not too familiar with this feature. none of my clients right now are using the API to get the lead gen data back into a CRM. but if you do use the web hook, you do agree to comply with the Google API Terms of Service as well. if everything here looks good, you can click accept and we can continue to the lead to an extension creation. next, we see we'll be able to choose which campaigns you want this partikular extension to be applied to. you could choose all campaigns or you may know what to choose specific campaigns once you have the proper campaign selected and hit done. now I'm gonna just run through setting up your actual lead gen extension and as we're going through this creation, you'll be able to see the preview off to the right-hand side. we're only going to see the mobile preview because this extension is only available for mobile devices. so first use the menu to choose your call to action. right now there is a preset list for us to choose from. we cannot add our own custom call to action. learn more is going to be the easiest one if you don't see any other option. that's going to really your specific business, but, as you can see, we have get quote apply now, sign up. you can go down to subscribe, download and a few other options. for now I'm just gonna leave it as learn more. next, we have 30 characters to add some text to the extension. these two main components within the blue box that we see on the screen, are gonna be the first thing a user sees. that's gonna entike them to want to click on your lead gen extension, since the lead gen extension is only available for your search campaigns. anytime anyone clicks on your lead gen extension to open up the form, the advertiser will be charged as a click. so this component is gonna be the main attention-grabbing piece. but once the user does click on your extension, they will be shown the form and as we start creating this form, you will also get another preview showing you what the users will most likely see. first, let's add a headline, which is also 30 characters, just like the extension text. next, we have to add in our business name. again, it's got to be your actual business name. next, you have 200 characters to add a description, depending on what you are promoting. within the extension. you can describe the offer in more detail, give the user more information that you might not have been able to fit into the extension text or your headline and, just as how I like to utilize descriptions within my typical text adds, it gives you an opportunity to add more value statements to your lead gen extension. that hopefully entikes the user to have more incentive to give you their information. and, as we can see, the headline, the business name and the description all show up at the top of the lead form. as we go down further, we can now choose what information we want to ask for. typically, we see less is better. the more we make people work on mobile devices I see, the less likely they are actually to fill out the form. but just to show you what it looks like, I'm gonna click all four options. we have name, email, phone number and postal code. next, you will need to add a privacy policy URL, typical within all lead gen form setups. we see across all the channels and after you add your privacy policy URL you will see that it will be added as a link within the disclosure of the lead gen form, so that will show up under their privacy policy, and then Google will add a separate link for their own privacy policy, just so the user has full transparency and how their data is being used. I'm going to scroll back up on the preview a little bit. and last we have the option to add a background ima.