google ads lead form extension
Published on: January 27 2023 by pipiads
Table of Contents About google ads lead form extension
- Google Ads Tutorials: Setting up lead form extensions
- Google Ads Lead Form Extensions Tutorial and Example
- Google Ads Lead Form Extensions
- Do Lead Form Extensions in Google Ads Really Work?
- Create a Google Ads Leads Search Campaign with Lead Form Extension in 15 Mins!
- Google Ads Lead Form Extensions
Google Ads Tutorials: Setting up lead form extensions
في هذا الفيديو، سنقدّم لك إرشادات حول إعداد إضافات نماذج العملاء المحتملين. لِنفترض نشاطًا تجاريًا في هذا الفيديو, اسمه Google University يريد هذا النشاط التجاري الترويج لبضع دورات تعليمية لديه على الإنترنت. سنستخدم إذًا إضافات نماذج العملاء المحتملين لاستقطاب العملاء إلى تلك الدورات. بعد تسجيل الدخول إلى حسابك على "إعلانات Google", انقر على "الإعلانات والإضافات" في الجهة اليمنى, ثم انقر على "الإضافات". عندما تظهر قائمة الإضافات، انقر على زر علامة الجمع لإنشاء إضافة جديدة. انقر على "إضافات نماذج العملاء المحتملين". سيُطلب منك اختيار الحملة التي تريد تطبيق الإضافة عليها. يمكن استخدام الإضافة نفسها في حملات متعددة. انقر على "تم". بعد اختيار الحملات الصحيحة, أصبح بإمكانك الآن إنشاء إضافة جديدة. أولاً، يجب إنشاء النموذج نفسه. ستلاحظ أنّ مسودة النموذج الظاهرة على الجهة اليسرى سيتم تعديلها كلما عدّلت على النموذج. ابدأ بإنشاء العنوان, واسم النشاط التجاري, والوصف والأسئلة التي تريد طرحها. يمكنك اختيار ما يصل إلى 10 أسئلة. في هذا المثال، سنختار الاسم الأول, واسم العائلة, ورقم الهاتف والبريد الإلكتروني. سنختار أيضًا أحد الأسئلة الإضافية المتاحة والمنظّمة حسب المجال. سنختار إذًا "التعليم" وسننقر على "ما هي الدورات التعليمية التي تهمّك؟". لِنفترض أنّه ثمة دورتان تعليميتان يهمّ Google University. الترويج لهما, التسويق الرقمي وتحليل البيانات. أدخِل الآن "عنوان URL لسياسة الخصوصية". يوجّه "عنوان URL لسياسة الخصوصية" المستخدمين إلى سياسة خصوصية نشاطك التجاري. يبدو الأمر مشابهًا لجمع العملاء المحتملين عبر نموذج على الموقع الإلكتروني. يمكنك أيضًا اختيار صورة كخلفية للنموذج. اختَر الصورة, وعدِّل حجمها ليتناسب مع حجم النموذج. انقر على "اختيار" ثم انقر على "حفظ". يمكنك تخصيص صفحة "شكرًا لك" بعد إرسال النموذج. يمكنك هنا اختيار عنوانًا ووصفًا صغيرًا آخر. والعبارات التي تحث المستخدم على اتخاذ إجراء, حيث يمكنك اختيار الصفحة المقصودة التي تُطلع العميل المحتمل على مزيد من المعلومات. اختَر العبارات التي تحث على اتخاذ إجراء, والتي ستظهر على زر قابل للنقر لفتح النموذج. أضِف نصًا بجانب هذه العبارات. في هذا المثال، سنختار "التواصل معنا". وفي حقل النص الإضافي، سنكتب "إرسال نموذج. الاهتمام هنا". عند تفعيل الإضافات، يمكنك اختيار كيفية الوصول إلى العملاء المحتملين. يمكن تنزيلهم مباشرةً من "إعلانات Google" أو دمجهم في أداة إدارة العلاقات مع العملاء عبر "الرد التلقائي على الويب". لمزيد من المعلومات عن "الرد التلقائي على الويب"، انتقِل إلى هذا الرابط. احرص على النقر على "حفظ" عند الانتهاء من إنشاء. إضافة النموذج الجديدة للعملاء المحتملين. وهذا كل ما في الأمر. أصبحت جاهزًا لإنشاء تجربة سلسة للعملاء المحتملين والتواصل الهادف معهم. في الوقت ذاته, تذكّر, تنزيل العملاء المحتملين الذين تستقطبهم على أساس يومي, وشارِكهم مع فِرقك الداخلية, أو استورد بياناتهم إلى "إدارة علاقات العملاء". لمشاهدة المزيد من الفيديوهات المفصّلة عن تطبيق "إعلانات Google" وتحسينها, يمكنك الاطّلاع على برامج "إعلانات Google" التعليمية. ولطرح الأسئلة أو لمزيد من المعلومات، يُرجى زيارة مركز مساعدة "إعلانات Google".
Google Ads Lead Form Extensions Tutorial and Example
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Google Ads Lead Form Extensions
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Do Lead Form Extensions in Google Ads Really Work?
hey, customer solutions 8.. uh, i want to tok to you about lead forms. google has lead forms. the same way facebook has lead forms. it's an interesting twist because, uh, normally facebook steals from google and in this instance you can tell google just ripped facebook off wholesale, so you can see that google will launch forms inside of the self-contained ecosystem wherever you are. so you can see the manifestation here: search, youtube, discovery. um, and what i want to tok to you about is just our experience with lead forms. so we ran lead forms for our agency, looking for people that wanted google ads, and what was interesting is, you know, i've had the question like: hey, do lead forms work? and the answer is yes. we got quite a bit in the way of conversions. my average cost per acquisition on a new lead is 450. when i add a remarketing campaign to that, it drops to about 225. so remarketing doubles the efficacy of my campaigns. um, our lead form cpa was 20 bucks, so i was getting 20 form fills, which you know. if you're used to paying 240 and you're getting 20 form fills, then you're just like, oh my goodness, this is amazing. but the lead quality was so deluded and we're small, you know, i've got two sales people on staff and then me and my business partner will like jump in and help. um, it was overwhelming. you know the number of leads that we were getting, based on what we're used to, to spending, and then i'm not one of them ended up being qualified. so if it was just a numbers game, to where i just had to run through, you know, i know one in ten or whatever is going to work. that's still a cheaper cost per acquisition and then maybe i can go get somebody to like turn and burn phones. but what i did notike and one of the comments that i got was from a young man that i spoke to. uh, i was filling in and ended up on the phone with him and he said something defective. i'm not gonna remember verbatim, but it was like: oh yeah, you know, i didn't really know what i was signing up for. i thought it was like a course or something, and i was like, oh, that is so interesting and that, to me, feels, while anecdotal, it feels indicative of the issue behind lead forms. um, people now like people in the past, it was really hard to get their information out of them. you know, i mean you, you, if you're a digital marketer. four, five, six years ago, like you know, we had to have, like those, we'll never spam you, and the site lock and the the you know ssl, like 100 secure and all this social proof and whatever. and it took all of that just to make people comfortable enough to type in some informational form. and now they're like: here's my social security number, here's my children's middle name. um, you know, here's my net worth and my income or whatever. like they'll just give you everything. so, um, we're temperamentally- i think most consumers are more or pretty acclimated to offering their information out there, and a lot of that, i think, stems from the fact that it's actually pretty easy to opt out too. um, and so, you know, in the past, where the spammers had way more control, now you have a lot more control over what actually lands in your inbox, and so you're in kind of a safer environment if you want to just you kind of see what's going on. um, so that's number one is, i think we're dealing, you know, there's the clicky people. i think we have, like the for me people too, people that are more likely to fill out lead forms, and i have to imagine, from an algorithmic perspective. google knows who those people are and so it's going to put, you know, launch lead forms in front of those prospects, maybe at a higher priority. uh, the other issue is the forms are pre-populated and so, um, it just, it's just so easy to convert. you know, it doesn't take any time, it doesn't take any mental filtering. so if they jump on your landing page, they have to at least, they have to at least take that step and then walk through. you know the, the narrative that's presented on the landing page, and we get deluded leads on our landing pages too, of course, but i feel like that that line of disassociation kind of helps. um, you know it's a barrier. so one of the things i'll say with lead forms is: add some, add some questions that wouldn't be pre-populated, and google does a good job at helping you. you know, it's not like a complete custom form builder, but you can. you can customize certain questions just to to make sure that they actually have to sit there and, you know, spend some time, uh, filling out information. what's interesting is, we did that and i still got those diluted leads, like the gentleman who's like: oh yeah, i didn't really know what i was signing up for you know, i mean, you're a google ads people, i'm interested in google ads, but that was of course or something, and my pricing was just like way out of, uh, his ballpark. um, i think lead forms is going to be more effective when you have an offering that is very linear. so you know, um, i have a client that does this very specific type of tax resolution and what's interesting about it is it's flat fee, it's for everybody who has this problem and it's coded. so, if you know, somebody goes in and says: i need one, two, three tax resolution. i know exactly who you are, i know what your problem is, i know that i can fulfill it and i know that i'm priced well, if you have that type of like ultra linear offering, i think lead forms could work really well for you. basically, if all leads are created equal, um, you know, but the the minute there's a hierarchy of potential prospects, lead forms begins to be a little less appealing. and it's interesting because you would think that you're building a bottom of the funnel campaign and you'll be getting bottom of the funnel leads, but that that wasn't the case for us. so i think one thing that i'd like to test for myself is maybe running top of the funnel traffic using lead forms and just using it for list building. you know, we use lead forms. when i had my real estate investment agency, we used lead forms with great success to build buyers lists. it was really hard to get motivated sellers, but when we were building buyers lists like lead forms were amazing and and actually really advantageous because, you know, it was cheap and even if one out of 100 people are actually, you know, accredited investors and, uh, willing to buy in that partikular area, i think we were paying two bucks a name or something, um, and we were doing this inside of facebook. but just toking about the lead form paradigm, um, that's still, you know, that's cheaper than i can get that list anywhere else. um, you know, 200 for an actual accredited buyer. i'll pay that all day, every day. so i think there are some areas where lead forms can and will work for you. i'm going to continue to test them. i'm not like done with lead forms or anything, but i did want to give you, you know, sort of our anecdotal uh reaction to it. my sales team has just turn it off. we're not, you know, we're not feeling these leads anymore. it's wasting my time. there's. there's other people that we want to go build relationships with. so i thought that was pretty telling and, uh, i'd be interested in if you've had experience with lead forms, especially if you've been successful. so i've heard a lot of people say like, oh, it doesn't work and the data's crap. i have notiked a huge influx when we're using lead forms. the majority of the leads that we're getting have gmail emails. they don't have business, you know related email addresses. so it's like at, you know custom gmailcom instead of customer solutionscom. um, and i i think that is obvious- like google has more information about the people that are using gmail accounts and so the pre, the ability to pre-populate lead forms is higher. so even if those people aren't seeing the ads more likely, they're still more likely to complete the form fill and i actually think that they're probably seeing the ads more often than somebody who wouldn't be, you know, as ingrained inside of the google ecosystem. so i i don't know that that means much, but it's a data point that's worth noting. we've also noti.
Create a Google Ads Leads Search Campaign with Lead Form Extension in 15 Mins!
Google Ads Lead Form Extensions