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Google Ads Location Targeting Tips

Published on: June 4 2023 by pipiads

Today, we will discuss location targeting and how to optimize it for your Google campaign. By default, anyone in or searching about the location can see your ads. However, you can choose to target specific regions for better results. Here are some tips to optimize your location settings:

- Discussing location targeting for Google campaigns

Location Options:

- Presence or Interest in: People in or showing interest in the location can see your ads

- People in or Regularly in the Location: Only people physically in the location can see your ads

- Use presence or interest in for local services and people in or regularly in for national services


- Use exclusions to remove regions that aren't performing well

- Ensure you are only showing ads to the proper group of individuals

Bid Modifiers:

- Use bid modifiers to set the right bid for different locations

- If bidding manually, set bid adjustments based on goals and suggestions

- If using CPA or ROAS, use on/off switch

Data Analysis:

- Aggregate data by location and compare cost per conversion

- Use pivot tables to analyze data

- Remove any regions that aren't performing well

- Use presence or interest in for local services and people in or regularly in for national services

- Use exclusions and bid modifiers to optimize location targeting

- Analyze data to make adjustments and improve performance.

Google Ads Location Targeting | Expert Tips and Tricks | Google Ads Geo Targeting

In this article, we will discuss the importance of Google ads location targeting and how to optimize it for maximum results. We will also highlight common mistakes that should be avoided and provide tips for effective location targeting.

Why Location Targeting is Crucial:

Google ads location targeting is crucial because it allows you to focus your advertising budget on areas that are most likely to generate returns. With a limited budget, it's essential to ensure that every dollar is spent on the right locations. Location targeting also helps you identify pockets of clients, making it easier to reach your target audience and generate more sales.

Common Mistakes to Avoid:

- Targeting a massive area with a small budget

- Targeting the entire country instead of focusing on specific states or regions

- Not paying attention to the presence or exclusion of certain locations

- Failing to weed out locations that are not converting

Tips for Effective Location Targeting:

- Start small and expand gradually as you gather data

- Focus on specific zip codes or areas where your business is most successful

- Use advanced search to exclude areas where you don't do business

- Check your location settings regularly to ensure they are correct

Google ads location targeting is an essential tool for any business looking to maximize its advertising budget. By targeting specific locations, businesses can identify pockets of clients, generate more sales, and avoid wasting money on areas that are not converting. Avoid common mistakes and use our tips for effective location targeting to make the most of your Google ads campaign.

Google Ads Location Targeting - Expert Tips & Strategies For 2022

In this video, the speaker provides guidance on setting up location targeting for Google Ads campaigns. Location targeting, or geo-targeting, is often misunderstood by advertisers, leading to higher costs and fewer conversions. The speaker emphasizes the importance of getting location targeting right and shows viewers how to do so.

- Location targeting is crucial for successful Google Ads campaigns

- Misunderstanding can lead to higher costs and fewer conversions

- This video will show viewers how to set up location targeting correctly

Setting up Location Targeting:

- Default option is to target all countries and territories

- It's better to be specific with target areas

- Click on advanced search to split into two options: local businesses and national/international businesses

- Start with where your business is located

- Add areas where your customers come from or where you think they will come from

- Start small and grow from there

National/International Targeting:

- Pick one or two states where the best results are likely to come from

- Think about budget in conjunction with target areas

- Exclude nearby bordering states to save budget and improve results

- Regularly review locations report to make adjustments

Other Tips:

- Change location targeting to presence instead of interest to avoid targeting people interested in the location

- Monitor audience sizes and adjust accordingly

- Check keyword search volume to ensure budget is being spent effectively

- Focus on best performing areas and exclude underperforming areas

- Getting location targeting right is crucial for successful Google Ads campaigns

- Starting small and growing from there is key

- Regularly reviewing and adjusting target areas can help improve results.

Google Ads Location & Geo-Targeting Overview and Best Practices - Reach The Right Customers

Welcome to the Surfside PPC YouTube channel! In this video, we will be discussing location targeting in Google Ads. We will cover everything you need to know about getting started with location targeting, including the different types of locations you can target and best practices to keep in mind.

Types of Locations to Target:

When you come into your Google Ads account and click on Advanced Search, you can choose from a variety of locations to target. These include cities, Nielsen DMA regions, states, provinces, counties, zip codes, airports, universities, and neighborhoods.

Location Options:

When setting your location options, it's best to choose presence over interest. Presence means targeting people who are in or regularly in your targeted locations, while interest targets people who are searching for your targeted locations.

Adding Locations in Bulk:

If you need to add a large number of locations, you can use Google Ads Editor. This software allows you to manage and make changes to your campaigns, including adding keywords, creating ads, and managing location targeting.

Radius Targeting:

Radius targeting allows you to target a specific area around a location. This is helpful for businesses with specific service areas or those looking to target specific airports.

Match Locations:

You can view where your ads are being shown by looking at match locations. This report breaks down the locations where your ads are being shown and can help you determine which areas are performing well and which ones need to be excluded.

Location Groups:

If you have physical business locations, you can use location groups to show those locations on your search ads.

Location targeting is an essential aspect of running successful Google Ads campaigns. By targeting the right locations and using best practices, you can reach your target audience and drive conversions. Use these tips and tricks to get started with location targeting today!

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]

In this article, we will learn how to set up your first Google ad step by step. We will cover everything from campaign goals to ad extensions, and even how to create ads for your ad groups.

Steps to set up your first Google ad:

1. Click on Switch to Expert Mode to get full control over your new campaign.

2. Select Create a campaign without a goal's guidance to keep full control over your campaign.

3. Choose a Search campaign using simple text ads.

4. Determine what should happen when somebody clicks on your ad.

5. Define your general campaign settings that will apply to all of the ads inside of your new campaign.

6. Deselect Display Networks to avoid wasting money on useless clicks.

7. Define a start and end date for your campaign.

8. Define your ad schedule if you only want your ads to show up at a specific time during the day.

9. Target the locations that you want to target.

10. Decide on your average daily budget.

11. Decide on your bidding strategy and maximum cost per click bid limits.

12. Add ad extensions to make your ad larger in size and increase click-through rates.

13. Define the search terms that you want your ads to show up for.

14. Create the actual ads for your ad groups.

15. Review your ads and activate them if everything is set up correctly.

Setting up your first Google ad can be overwhelming, but by following these steps, you can create a successful campaign that reaches your ideal customers. Remember to constantly monitor and adjust your campaign settings to ensure the best results.

Google Ads Location Insertion

One of the best features to test in a search ad is ad customizer, specifically location insertion. This feature allows you to create one ad but change the experience depending on the viewer's location. In this article, we will explore how to use location insertion in Google Ads and its impact on location targeting.

Location Targeting in Google Ads:

Location targeting in Google Ads can have a significant impact on dynamic location insertion. Targeting and exclusion of locations are set at the campaign level, which affects all ads using dynamic location insertion. Setting location options to presence or interest can impact the accuracy of location insertion for ads. Determining a user's physical location can be done through their IP address, GPS signal, public Wi-Fi, or Bluetooth signal. Additionally, location of interest can be determined through previous searches, previous locations, or custom location settings.

Using Location Insertion in Google Ads:

Location insertion is available in responsive search ads, and the format for location insertion must be exactly like this: all caps for location, followed by opening parentheses and the level of location, closing parentheses, and closing curly brace. The available location formats are city, state, and country level, and default text can be added if the location cannot be determined. Location insertion can be added to headlines and descriptions, but at least three headlines without location insertion must be included. Character limits must also be considered when using location insertion in ads.

Location insertion in Google Ads is an easy feature to use and can significantly impact ad performance. Understanding location targeting and location options can also improve location insertion accuracy. By testing location insertion in ads, advertisers can better target their audience and improve their ad's performance.

Google AdWords Location Targeting Tutorial | EXPERT Setup

In this video, Rob from ClicksGeek explains how Google's location settings work and why it is important to set them up correctly when running different types of traffic. He also walks through an example campaign for a Detroit windshield company and demonstrates how to set up locations in Google Ads.

Key takeaways:

- Always set up your locations correctly to avoid showing ads to people outside of your targeted location.

- Choose people in or regularly in your targeted locations instead of people who show interest in your targeted locations to ensure that your ads only reach those who can actually use your services.

- Be mindful of mobile traffic, as it may not be perfect and can sometimes result in clicks and leads from outside of your targeted location.

- Use exclusions to box in your target location and prevent leads from coming in from surrounding areas.

- Keep in mind the size of your location and adjust your settings accordingly.

Setting up location settings correctly is crucial for the success of your Google Ads campaign. By following the tips outlined in this video, you can ensure that your ads are only reaching the right people and avoid wasting ad spend on irrelevant clicks and leads. Don't forget to subscribe to ClicksGeek's channel for more helpful tips and tricks.

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