Google Ads Performance Max Campaigns Explained
Published on: December 6 2022 by Shri Kanase
Google Ads Performance Max Campaigns Explained
Table of Contents
Google Ads Performance Max Campaigns Explained
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | yo what is going on everybody shri |
| 00:00:02 | 00:00:07 | khanasi here so revealing one of the |
| 00:00:04 | 00:00:10 | newest campaign types google ads has |
| 00:00:07 | 00:00:12 | just released now we all know that with |
| 00:00:10 | 00:00:14 | the recent time changes with the recent |
| 00:00:12 | 00:00:16 | things going on in the world advertising |
| 00:00:14 | 00:00:18 | platforms have been constantly upping |
| 00:00:16 | 00:00:21 | their game whether it is the ios 14 |
| 00:00:18 | 00:00:24 | update or the constant policy changes |
| 00:00:21 | 00:00:25 | and new ad account bans with google ads |
| 00:00:24 | 00:00:27 | basically everything has been all over |
| 00:00:25 | 00:00:29 | the place this year and that has simply |
| 00:00:27 | 00:00:32 | come about because of the changing |
| 00:00:29 | 00:00:35 | demand in the ways customers buy online |
| 00:00:32 | 00:00:37 | so as e-commerce store owners we |
| 00:00:35 | 00:00:38 | literally have no choice but to adapt to |
| 00:00:37 | 00:00:40 | these changes and just to basically go |
| 00:00:38 | 00:00:42 | with the flow and that's exactly what |
| 00:00:40 | 00:00:45 | you need to be doing with the newest |
| 00:00:42 | 00:00:46 | campaign type google ads has just |
| 00:00:45 | 00:00:49 | recently released which is called the |
| 00:00:46 | 00:00:50 | performance max campaign type now we're |
| 00:00:49 | 00:00:53 | going to be toking about exactly what |
| 00:00:50 | 00:00:54 | this is how it affects you as an |
| 00:00:53 | 00:00:56 | ecommerce store owner or just a google |
| 00:00:54 | 00:00:58 | ads advertiser and what you should be |
| 00:00:56 | 00:00:59 | doing about this before that you're |
| 00:00:58 | 00:01:02 | gonna have to watch until the end of |
| 00:00:59 | 00:01:04 | this video but without wasting any more |
| 00:01:02 | 00:01:05 | time let's just jump right into it first |
| 00:01:04 | 00:01:07 | thing you'll have to do in order to find |
| 00:01:05 | 00:01:10 | any type of success with these |
| 00:01:07 | 00:01:12 | performance max campaigns however is to |
| 00:01:10 | 00:01:14 | destroy that like button until it turns |
| 00:01:12 | 00:01:15 | blue and subscribe if this is the first |
| 00:01:14 | 00:01:17 | time you're watching one of my videos |
| 00:01:15 | 00:01:18 | while clicking that bell notification |
| 00:01:17 | 00:01:20 | button right on the right side really |
| 00:01:18 | 00:01:22 | helps me out and you get to stay up to |
| 00:01:20 | 00:01:23 | date with my content weekly okay |
| 00:01:22 | 00:01:26 | hopefully you have destroyed the like |
| 00:01:23 | 00:01:29 | button down below and subscribe but |
| 00:01:26 | 00:01:30 | performance max campaign exactly what is |
| 00:01:29 | 00:01:32 | performance max campaign we're going to |
| 00:01:30 | 00:01:34 | be looking directly at google's |
| 00:01:32 | 00:01:36 | advertising blog to learn about this |
| 00:01:34 | 00:01:38 | campaign type so here as you can see |
| 00:01:36 | 00:01:40 | they've toked about a lot of things |
| 00:01:38 | 00:01:42 | regarding performance max campaigns one |
| 00:01:40 | 00:01:44 | thing i want you to basically look at is |
| 00:01:42 | 00:01:46 | the first census right over here so |
| 00:01:44 | 00:01:49 | according to google performance max |
| 00:01:46 | 00:01:52 | campaigns have basically come into play |
| 00:01:49 | 00:01:53 | because of an unpredictable year meaning |
| 00:01:52 | 00:01:55 | because of the changes and because of |
| 00:01:53 | 00:01:58 | the uncertainties that went on during |
| 00:01:55 | 00:02:01 | this year going from 2020 to 2021 was a |
| 00:01:58 | 00:02:03 | big change when it came to e-commerce |
| 00:02:01 | 00:02:05 | sales and in this first sentence right |
| 00:02:03 | 00:02:08 | here google has basically told you that |
| 00:02:05 | 00:02:10 | as an advertiser google ads is much |
| 00:02:08 | 00:02:12 | smarter than you because it believes |
| 00:02:10 | 00:02:14 | that its algorithm can take control of |
| 00:02:12 | 00:02:16 | the new changes coming about especially |
| 00:02:14 | 00:02:19 | during unpredictable times which i |
| 00:02:16 | 00:02:20 | personally do not agree with because at |
| 00:02:19 | 00:02:22 | the end of the day this is an algorithm |
| 00:02:20 | 00:02:24 | this is a machine a machine can only do |
| 00:02:22 | 00:02:26 | so much when it comes to dealing with |
| 00:02:24 | 00:02:28 | uncertain times or just real changes in |
| 00:02:26 | 00:02:31 | the world for example whatever went on |
| 00:02:28 | 00:02:33 | in 2020 nobody could predict that that |
| 00:02:31 | 00:02:34 | would have happened let alone a machine |
| 00:02:33 | 00:02:37 | so it doesn't really make sense to me |
| 00:02:34 | 00:02:38 | that google ads would bring about this |
| 00:02:37 | 00:02:40 | because of the uncertainty that's going |
| 00:02:38 | 00:02:43 | on in the world when in reality even |
| 00:02:40 | 00:02:45 | humans can't predict uncertainty and the |
| 00:02:43 | 00:02:47 | machine itself can only play based off |
| 00:02:45 | 00:02:49 | of the data we humans give to it so |
| 00:02:47 | 00:02:51 | that's one thing i notiked right away |
| 00:02:49 | 00:02:53 | from google's performance max campaigns |
| 00:02:51 | 00:02:55 | but we can also see that google goes on |
| 00:02:53 | 00:02:57 | and toks about how there have been more |
| 00:02:55 | 00:03:00 | image related searches done for instance |
| 00:02:57 | 00:03:02 | the yard landscaping ideas or just in |
| 00:03:00 | 00:03:04 | general whatever searches may be done |
| 00:03:02 | 00:03:06 | for google images or within google maps |
| 00:03:04 | 00:03:08 | and so forth but before we really read |
| 00:03:06 | 00:03:10 | further here we need to know exactly |
| 00:03:08 | 00:03:13 | what a google performance max campaign |
| 00:03:10 | 00:03:15 | is so according to this blog right over |
| 00:03:13 | 00:03:17 | here the performance mac campaign is |
| 00:03:15 | 00:03:18 | going to basically utilize a mix of |
| 00:03:17 | 00:03:21 | different automation and machine |
| 00:03:18 | 00:03:23 | learning algorithms and overall data to |
| 00:03:21 | 00:03:25 | basically help you as an advertiser |
| 00:03:23 | 00:03:27 | execute your conversion goal and with |
| 00:03:25 | 00:03:29 | the google performance max campaign you |
| 00:03:27 | 00:03:31 | have the ability to reach across |
| 00:03:29 | 00:03:33 | multiple different advertising platforms |
| 00:03:31 | 00:03:35 | all from a single campaign now this is |
| 00:03:33 | 00:03:37 | one of the benefits of performance max |
| 00:03:35 | 00:03:38 | campaigns that i really like simply |
| 00:03:37 | 00:03:39 | because now you don't have to worry |
| 00:03:38 | 00:03:41 | about creating a separate display |
| 00:03:39 | 00:03:42 | campaign you don't have to really go |
| 00:03:41 | 00:03:45 | about creating search campaigns because |
| 00:03:42 | 00:03:47 | now the performance max campaign you'll |
| 00:03:45 | 00:03:50 | have access to running your ad on |
| 00:03:47 | 00:03:52 | youtube display ad search discover gmail |
| 00:03:50 | 00:03:53 | and even google maps which is really |
| 00:03:52 | 00:03:56 | something cool that we really didn't |
| 00:03:53 | 00:03:57 | have access to before so with one single |
| 00:03:56 | 00:03:58 | performance max campaigns you will be |
| 00:03:57 | 00:04:00 | shown across all of these different |
| 00:03:58 | 00:04:02 | advertising platforms which is of course |
| 00:04:00 | 00:04:04 | a benefit in a lot of ways because now |
| 00:04:02 | 00:04:06 | you're gonna get more eyeballs on your |
| 00:04:04 | 00:04:09 | ads that means more impressions and the |
| 00:04:06 | 00:04:11 | ability to scale further and faster that |
| 00:04:09 | 00:04:13 | too but basically performance max |
| 00:04:11 | 00:04:15 | campaigns as it says right over here |
| 00:04:13 | 00:04:17 | will complement your keyword based |
| 00:04:15 | 00:04:19 | search campaigns basically they will go |
| 00:04:17 | 00:04:20 | hand in hand because the search campaign |
| 00:04:19 | 00:04:23 | might provide data to the performance |
| 00:04:20 | 00:04:24 | max campaign and vice versa and it's |
| 00:04:23 | 00:04:26 | going to help boost the performance |
| 00:04:24 | 00:04:29 | throughout all of the full range of |
| 00:04:26 | 00:04:30 | advertising platforms and inventory |
| 00:04:29 | 00:04:32 | google offers so again all of these |
| 00:04:30 | 00:04:34 | platforms right over here plus according |
| 00:04:32 | 00:04:36 | to google one more time performance max |
| 00:04:34 | 00:04:38 | campaigns help you promote your business |
| 00:04:36 | 00:04:40 | across all of google's advertising |
| 00:04:38 | 00:04:42 | platforms and as a result you have the |
| 00:04:40 | 00:04:44 | ability to increase your conversions as |
| 00:04:42 | 00:04:46 | well as the overall conversion value as |
| 00:04:44 | 00:04:48 | it says right over here because now a |
| 00:04:46 | 00:04:51 | lot of your bidding a lot of your entire |
| 00:04:48 | 00:04:52 | campaign type strategy will be automated |
| 00:04:51 | 00:04:55 | and based on the machine and the |
| 00:04:52 | 00:04:57 | algorithm itself so automation optimizes |
| 00:04:55 | 00:04:59 | your budgets and your bids across the |
| 00:04:57 | 00:05:01 | different channels by themselves so |
| 00:04:59 | 00:05:03 | really with performance max campaigns |
| 00:05:01 | 00:05:04 | you are taking away your own control and |
| 00:05:03 | 00:05:06 | giving more of it to google as but in |
| 00:05:04 | 00:05:10 | addition performance max campaigns have |
| 00:05:06 | 00:05:12 | the ability to find you new customers in |
| 00:05:10 | 00:05:14 | unseen audience segments so as it says |
| 00:05:12 | 00:05:16 | right over here you have the ability to |
| 00:05:14 | 00:05:18 | unlock new audience segments by using |
| 00:05:16 | 00:05:20 | google's real-time understanding |
| 00:05:18 | 00:05:22 | basically google's algorithm and data |
| 00:05:20 | 00:05:24 | which takes information from your |
| 00:05:22 | 00:05:26 | customers or just people visiting your |
| 00:05:24 | 00:05:28 | website or visiting any random page on |
| 00:05:26 | 00:05:31 | your website it gets its user intent the |
| 00:05:28 | 00:05:33 | behavior and the context to show up in |
| 00:05:31 | 00:05:35 | the right moment with the right kind of |
| 00:05:33 | 00:05:36 | ads and of course like this review says |
| 00:05:35 | 00:05:38 | right over here performance max |
| 00:05:36 | 00:05:41 | campaigns can be made very very quickly |
| 00:05:38 | 00:05:42 | and at scale to optimize the entire |
| 00:05:41 | 00:05:43 | journey so you don't have to spend a |
| 00:05:42 | 00:05:45 | bunch of time now creating these |
| 00:05:43 | 00:05:47 | different campaigns because a |
| 00:05:45 | 00:05:49 | performance max campaign will give you |
| 00:05:47 | 00:05:51 | all of the ability to do that just |
| 00:05:49 | 00:05:53 | within one single campaign but best part |
| 00:05:51 | 00:05:55 | of all which i really like one more time |
| 00:05:53 | 00:05:57 | is that performance max campaigns give |
| 00:05:55 | 00:05:58 | you richer insight when it comes to |
| 00:05:57 | 00:06:00 | looking at your data so as we see right |
| 00:05:58 | 00:06:02 | here within this screenshot from a |
| 00:06:00 | 00:06:04 | performance max campaign it's giving you |
| 00:06:02 | 00:06:06 | the information like your week overview |
| 00:06:04 | 00:06:08 | the overall conversion increase |
| 00:06:06 | 00:06:10 | percentage the overall cost percentage |
| 00:06:08 | 00:06:12 | average cpa and so forth so right away |
| 00:06:10 | 00:06:14 | just from this image we can see that the |
| 00:06:12 | 00:06:16 | data is really working in the back end |
| 00:06:14 | 00:06:18 | and whatever information it is catching |
| 00:06:16 | 00:06:21 | it's re-inserting that into your |
| 00:06:18 | 00:06:23 | campaign and your algorithm to then |
| 00:06:21 | 00:06:24 | become smarter as a whole so this is one |
| 00:06:23 | 00:06:26 | thing that i really like and the |
| 00:06:24 | 00:06:28 | insights page within the performance max |
| 00:06:26 | 00:06:30 | campaigns will help you improve your |
| 00:06:28 | 00:06:31 | overall performance as a whole according |
| 00:06:30 | 00:06:33 | to google apps just because this |
| 00:06:31 | 00:06:35 | campaign type is very automated it does |
| 00:06:33 | 00:06:37 | not mean that you don't have to work |
| 00:06:35 | 00:06:38 | anymore of course you have to still work |
| 00:06:37 | 00:06:40 | in fact according to the number four |
| 00:06:38 | 00:06:43 | right over here you need to provide high |
| 00:06:40 | 00:06:45 | quality creative assets so some kinds of |
| 00:06:43 | 00:06:46 | text based ads or some kind of images |
| 00:06:45 | 00:06:48 | logos and so forth within this |
| 00:06:46 | 00:06:50 | performance based campaign so |
| 00:06:48 | 00:06:52 | essentially very similar to a smart |
| 00:06:50 | 00:06:54 | shopping camp and by the way with a lot |
| 00:06:52 | 00:06:56 | of my google ads marketing clients we |
| 00:06:54 | 00:06:57 | find that smart shopping campaigns work |
| 00:06:56 | 00:06:59 | really well so implementing a |
| 00:06:57 | 00:07:01 | performance max campaign with a smart |
| 00:06:59 | 00:07:03 | shopping can really do the trick and by |
| 00:07:01 | 00:07:06 | the way if you do run an ecommerce store |
| 00:07:03 | 00:07:07 | that does over 30 000 a month in sales |
| 00:07:06 | 00:07:09 | and you want to start using google ads |
| 00:07:07 | 00:07:11 | or you already use google ads but you |
| 00:07:09 | 00:07:13 | want somebody else to control your ads |
| 00:07:11 | 00:07:15 | for you just go on over to my website at |
| 00:07:13 | 00:07:17 | yourmarketing.com and book a call with |
| 00:07:15 | 00:07:19 | my team to see if we can work together |
| 00:07:17 | 00:07:21 | and possibly have these performance max |
| 00:07:19 | 00:07:23 | campaigns running on your website along |
| 00:07:21 | 00:07:24 | with smart shopping campaigns but |
| 00:07:23 | 00:07:26 | definitely you need to provide some kind |
| 00:07:24 | 00:07:27 | of data to these performance max |
| 00:07:26 | 00:07:30 | campaigns and that is pretty much the |
| 00:07:27 | 00:07:31 | gist of what performance max campus are |
| 00:07:30 | 00:07:33 | overall right over here now going back |
| 00:07:31 | 00:07:35 | to this artikle right over here you get |
| 00:07:33 | 00:07:38 | to create performance max campaigns |
| 00:07:35 | 00:07:40 | right from the online sales section but |
| 00:07:38 | 00:07:42 | performance max campus are not available |
| 00:07:40 | 00:07:44 | for everybody this is a beta version |
| 00:07:42 | 00:07:46 | still if you want performance max |
| 00:07:44 | 00:07:48 | campaigns enabled on your account you |
| 00:07:46 | 00:07:50 | will need to speak to a google as rep by |
| 00:07:48 | 00:07:52 | contacting their support team or if |
| 00:07:50 | 00:07:53 | there is one dedicated to just your |
| 00:07:52 | 00:07:55 | account just go ahead and reach out to |
| 00:07:53 | 00:07:57 | him and ask him to enable this type of |
| 00:07:55 | 00:07:59 | campaign for you because i know |
| 00:07:57 | 00:08:01 | personally i will be enabling this both |
| 00:07:59 | 00:08:02 | on my e-commerce stores as well as my |
| 00:08:01 | 00:08:04 | clients e-commerce stores but one thing |
| 00:08:02 | 00:08:06 | you want to understand is if you have |
| 00:08:04 | 00:08:07 | other search campaigns running or even |
| 00:08:06 | 00:08:09 | standard shopping campaigns running plus |
| 00:08:07 | 00:08:11 | smart shopping you do not want to shut |
| 00:08:09 | 00:08:13 | them off just for performance max |
| 00:08:11 | 00:08:15 | campaigns because as i mentioned earlier |
| 00:08:13 | 00:08:17 | in this video these campaigns all are |
| 00:08:15 | 00:08:18 | going to be working hand in hand they're |
| 00:08:17 | 00:08:20 | going to feed each other data so you |
| 00:08:18 | 00:08:22 | cannot just find results with the one |
| 00:08:20 | 00:08:24 | single performance max campaign running |
| 00:08:22 | 00:08:26 | you need other campaigns kind of getting |
| 00:08:24 | 00:08:28 | the data and then feeding it within your |
| 00:08:26 | 00:08:30 | account to these other campaigns for |
| 00:08:28 | 00:08:32 | them to work hand in hand and to really |
| 00:08:30 | 00:08:34 | get this performance max campaign going |
| 00:08:32 | 00:08:36 | because again performance max campaign |
| 00:08:34 | 00:08:38 | works off of the data and algorithm it |
| 00:08:36 | 00:08:40 | really takes away a control that you |
| 00:08:38 | 00:08:43 | have on your account and it basically |
| 00:08:40 | 00:08:44 | puts the control into the data and |
| 00:08:43 | 00:08:46 | algorithms hand so you really don't want |
| 00:08:44 | 00:08:47 | to give too much control to it and |
| 00:08:46 | 00:08:49 | because of that you want to be running |
| 00:08:47 | 00:08:51 | other campaign types as well but how do |
| 00:08:49 | 00:08:53 | you exactly get started with performance |
| 00:08:51 | 00:08:54 | max campaigns right here this blog post |
| 00:08:53 | 00:08:56 | right here tells you what you need to |
| 00:08:54 | 00:08:57 | have so first of all you need a google |
| 00:08:56 | 00:08:58 | ads conversion tracking install number |
| 00:08:57 | 00:09:00 | two you need to be running that |
| 00:08:58 | 00:09:02 | performance max campaign for at least |
| 00:09:00 | 00:09:03 | four weeks or you need to have other |
| 00:09:02 | 00:09:05 | campaign tabs running for a minimum of |
| 00:09:03 | 00:09:07 | four weeks before you can really |
| 00:09:05 | 00:09:09 | incorporate this plus you need some text |
| 00:09:07 | 00:09:11 | ads going on within your performance max |
| 00:09:09 | 00:09:13 | campaign so three by 30 character |
| 00:09:11 | 00:09:15 | headline two times 90 character |
| 00:09:13 | 00:09:17 | descriptions 1 by 90 character headline |
| 00:09:15 | 00:09:19 | and then images these are the following |
| 00:09:17 | 00:09:21 | images that you will need a video is |
| 00:09:19 | 00:09:23 | recommended but it's optional so you |
| 00:09:21 | 00:09:24 | don't really need one but if you have a |
| 00:09:23 | 00:09:26 | ecommerce store which is a branded |
| 00:09:24 | 00:09:27 | e-commerce store or a niche specific |
| 00:09:26 | 00:09:29 | e-commerce store video can really do the |
| 00:09:27 | 00:09:31 | trick and once you provide all of the |
| 00:09:29 | 00:09:33 | necessary information your performance |
| 00:09:31 | 00:09:34 | campaign will get to work but exactly |
| 00:09:33 | 00:09:36 | how do you go about creating a |
| 00:09:34 | 00:09:38 | performance max campaign so right over |
| 00:09:36 | 00:09:40 | here i have opened the screen again you |
| 00:09:38 | 00:09:41 | will need to contact your google ad |
| 00:09:40 | 00:09:44 | support rep in order to have this |
| 00:09:41 | 00:09:45 | enabled on your account but for people |
| 00:09:44 | 00:09:47 | with merchant center fees and i'm |
| 00:09:45 | 00:09:49 | assuming a lot of the e-commerce store |
| 00:09:47 | 00:09:51 | owners or at least you watching my video |
| 00:09:49 | 00:09:52 | have a merchant center feed so here's |
| 00:09:51 | 00:09:54 | exactly what you need to do you need to |
| 00:09:52 | 00:09:57 | first sign into your google ads account |
| 00:09:54 | 00:09:58 | then on the left side choose campaigns |
| 00:09:57 | 00:10:00 | from campaigns you want to go ahead and |
| 00:09:58 | 00:10:02 | create a brand new campaign so you want |
| 00:10:00 | 00:10:03 | to go ahead and click that plus button |
| 00:10:02 | 00:10:05 | and then you do not want to create a |
| 00:10:03 | 00:10:07 | campaign without a goal guidance you |
| 00:10:05 | 00:10:09 | want to create a campaign by choosing |
| 00:10:07 | 00:10:10 | sales again if you have |
| 00:10:09 | 00:10:12 | performance max campus enabled you |
| 00:10:10 | 00:10:14 | should see it after you click sales if |
| 00:10:12 | 00:10:16 | it's not visible there contact your |
| 00:10:14 | 00:10:18 | support rep but go ahead and click sales |
| 00:10:16 | 00:10:19 | and then you want to choose all of the |
| 00:10:18 | 00:10:21 | information that pops up select your |
| 00:10:19 | 00:10:22 | merchant center feed account and then in |
| 00:10:21 | 00:10:24 | the bottom it should mention whether you |
| 00:10:22 | 00:10:26 | want a performance max campaign or any |
| 00:10:24 | 00:10:27 | other types of campaigns go ahead and |
| 00:10:26 | 00:10:29 | choose performance backs campaigns but |
| 00:10:27 | 00:10:31 | once you do that you'll be taken to the |
| 00:10:29 | 00:10:33 | budget bidding and all the other normal |
| 00:10:31 | 00:10:34 | pages you want to go ahead and follow my |
| 00:10:33 | 00:10:36 | youtube videos that i put up for those |
| 00:10:34 | 00:10:38 | pages just put the same settings as i |
| 00:10:36 | 00:10:39 | always recommend or if you want to |
| 00:10:38 | 00:10:41 | really go in depth and find the exact |
| 00:10:39 | 00:10:43 | numbers and what they mean get my google |
| 00:10:41 | 00:10:45 | ads mastery course the link is g as |
| 00:10:43 | 00:10:46 | mastery.com that goes really in depth |
| 00:10:45 | 00:10:48 | into that so i'm not going to really |
| 00:10:46 | 00:10:50 | cover that here but everything else is |
| 00:10:48 | 00:10:51 | pretty much the same exact setup besides |
| 00:10:50 | 00:10:53 | the first page where you will be |
| 00:10:51 | 00:10:55 | choosing performance max instead of |
| 00:10:53 | 00:10:57 | standard shopping or smart shopping or |
| 00:10:55 | 00:10:59 | any of the other campaign types but that |
| 00:10:57 | 00:11:00 | is pretty much it for performance max |
| 00:10:59 | 00:11:02 | canvas now for my own opinion on |
| 00:11:00 | 00:11:05 | performance max campaigns they're very |
| 00:11:02 | 00:11:07 | interesting but i at the same time i do |
| 00:11:05 | 00:11:09 | not like giving google and its algorithm |
| 00:11:07 | 00:11:11 | too much control because when a machine |
| 00:11:09 | 00:11:13 | has too much control it basically |
| 00:11:11 | 00:11:15 | decides for itself and you as an |
| 00:11:13 | 00:11:16 | advertiser lose a lot of the control of |
| 00:11:15 | 00:11:18 | course even though a machine might be |
| 00:11:16 | 00:11:20 | smarter than you at the end of the day |
| 00:11:18 | 00:11:22 | you can predict what is going on in the |
| 00:11:20 | 00:11:25 | world by looking at some things like the |
| 00:11:22 | 00:11:26 | news and reading blog artikles and so |
| 00:11:25 | 00:11:28 | forth and the performance max campaign |
| 00:11:26 | 00:11:30 | or google's algorithm as a whole really |
| 00:11:28 | 00:11:33 | can't do that so while performance max |
| 00:11:30 | 00:11:35 | campaigns do steal a lot of your control |
| 00:11:33 | 00:11:37 | they still have very good potential to |
| 00:11:35 | 00:11:38 | succeed because as i mentioned smart |
| 00:11:37 | 00:11:40 | shopping camps are really working well |
| 00:11:38 | 00:11:42 | for us and for a lot of our clients so |
| 00:11:40 | 00:11:44 | performance max campaign is definitely |
| 00:11:42 | 00:11:46 | one campaign type i will be implementing |
| 00:11:44 | 00:11:48 | on a lot of my clients accounts as well |
| 00:11:46 | 00:11:50 | as my own e-commerce stores but if you |
| 00:11:48 | 00:11:52 | want me to keep you up to date as to how |
| 00:11:50 | 00:11:53 | performance max campaigns go just let me |
| 00:11:52 | 00:11:55 | know down in the comment section and i |
| 00:11:53 | 00:11:57 | will provide videos and updates on my |
| 00:11:55 | 00:11:59 | results with them but again if you're |
| 00:11:57 | 00:12:01 | doing over 30 thousand dollars in sales |
| 00:11:59 | 00:12:02 | and want somebody else to run your |
| 00:12:01 | 00:12:05 | google ads for you just go ahead and go |
| 00:12:02 | 00:12:06 | on to my website yourmarketing.com and |
| 00:12:05 | 00:12:08 | book a call with my team to see if we're |
| 00:12:06 | 00:12:10 | a good fit but if you found any type of |
| 00:12:08 | 00:12:12 | value in this video destroy that like |
| 00:12:10 | 00:12:15 | button and destroy that subscribe button |
| 00:12:12 | 00:12:15 | and i'll see you guys next time |
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