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Google Ads Placement Exclusion Lists

Published on: December 7 2022 by Paid Media Pros

Google Ads is a powerful tool for businesses to reach their target audience and boost their online presence. However, not every website or platform is suitable for advertising, and it is important for businesses to carefully select where their ads are displayed. This is where Google Ads Placement Exclusion Lists come in.

What are Google Ads Placement Exclusion Lists?

Placement Exclusion Lists allow businesses to exclude certain websites or platforms from showing their ads. This can be useful for a variety of reasons, such as avoiding controversial or low-quality websites, or targeting specific audiences.

How to create a Placement Exclusion List:

Creating a Placement Exclusion List is easy. Simply log into your Google Ads account and navigate to the Placements tab. From there, select Exclusions and choose the type of exclusion you want to add, such as a website or app.

Benefits of using Placement Exclusion Lists:

- Avoid showing ads on low-quality or irrelevant websites

- Target specific audiences more effectively

- Save money by avoiding placements that are not cost-effective

- Protect brand image by avoiding controversial or sensitive websites

Tips for using Placement Exclusion Lists:

- Regularly review and update your exclusion list to ensure it is up-to-date and effective

- Use Google's placement reports to identify websites or apps that are not performing well and exclude them

- Consider using category exclusions to exclude entire categories of websites or apps

Google Ads Placement Exclusion Lists are a valuable tool for businesses looking to optimize their ad campaigns and reach their target audience more effectively. By carefully selecting where their ads are displayed, businesses can save money, protect their brand image, and achieve better results.

Google Ads Placement Exclusion Lists

- When reviewing placement reports in Google Ads, it's important to exclude irrelevant URLs to avoid junk traffic.

- Placement exclusion lists can help create long lists of URLs to apply to any campaign in your Google Ads account.

Ways to Utilize Placement Exclusion Lists:

1. Excluding Junk URLs:

- Export URLs from your placement report that you consider junk and copy them into the placement URLs line of a new exclusion list.

- Apply the exclusion list to all campaigns or hand-select specific campaigns.

- Update the exclusion list with future URLs as needed.

2. Proactively Excluding Categories:

- Create a new exclusion list based on a category of websites or apps, such as gaming.

- Search for keywords, phrases, and URLs related to the category and select them to add to the exclusion list.

- Apply the exclusion list to all display and video campaigns to save money and time.

- Placement exclusion lists are a free tool offered by Google Ads that any display or video marketer should utilize.

- Be proactive in excluding irrelevant URLs to save money and time in the long run.

- Subscribe to the Pain Media Pros channel for more helpful videos.

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