google ads placement
Published on: January 27 2023 by pipiads
In this article, we will be discussing how to use Google Ads for beginners. We will cover step-by-step instructions on how to set up your first Google Ads campaign.
Steps:
1. Switch to Expert Mode: By doing this, we will have full control over our campaign.
2. Create a campaign without a goal's guidance: This will allow us to keep full control over our campaign.
3. Select campaign type: In this case, we will create a Search campaign using simple text ads.
4. Determine what happens when somebody clicks on our ad: In this example, we will create ads for an online store selling standing desks.
5. Define general campaign settings: Give your campaign a name that reflects exactly what you are advertising.
6. Deselect Display Networks: This will prevent wasting money on useless clicks.
7. Define start and end date for your campaign: This will prevent being charged if you forget to turn off your ads.
8. Select target audience: Use Advanced search to find the locations you want to target.
9. Select a language of your customers: In this example, English.
10. Set up budget and bidding: Decide on the currency you want to use and the average daily budget.
11. Define search terms/keywords: Dedicate one ad group to one keyword group to make your ads as relevant as possible.
12. Create the actual ads for your ad groups: Use your keywords in the headlines and ad description to make your ad more relevant.
By following these steps, you can create your first Google Ads campaign. Remember to keep your ads relevant to your keywords and target audience to get the best results.
Table of Contents About google ads placement
- YouTube Ads Placement Targeting
- Exclude Kids Video, Placement, Display YouTube Ad Campaigns
- Google Ads Display Network Placement Targeting
- Google Ads Content Targeting 2022 - Targeting Placements, Topics, and Display/Video Keywords
- [Google Ads Update] - No more Keyword, Placement or Topic Targeting on Youtube Conversion Campaigns
- Keyword And Placement Targeting Are GONE!! (Or Is It?)
YouTube Ads Placement Targeting
Placement Targeting for YouTube Ads: How It Works and How to Use It
- Placement targeting for YouTube ads is a precise targeting option in Google Ads.
- However, many people are not fully aware of how placement targeting works within campaign settings.
- This video aims to explain placement targeting and all the options available for targeting video campaigns.
Campaign Setup:
- Placement targeting is available for every video campaign objective in Google Ads.
- It is important to select the right networks for targeting options.
- YouTube ads can appear on more placements than just YouTube channels and videos.
Placements:
- YouTube channels and videos are popular options for placement targeting.
- You can search for specific placements or categories to target.
- Video lineups is a new placement targeting option that allows for specific themes of video content.
- Placement targeting can be a powerful tool for targeting video campaigns on YouTube.
- It is important to understand how placement targeting works and to select the right placements for your target audience.
Exclude Kids Video, Placement, Display YouTube Ad Campaigns
In this video, the speaker explains how to exclude kids videos and apps from your YouTube ads. Here are the steps:
- The speaker talks about the changes Google made in 2022 and how it's now a pain to exclude kids videos and apps from your YouTube ads.
Step 1: Excluding kids videos and apps from your campaign
- The speaker shows how to exclude videos from your campaign by clicking on content, placements, and exclusions.
- However, this method is not efficient enough because Google can still blow through your budgets.
- The speaker then shows how to create a placement exclusion list by going to tools, placement exclusion lists, and adding a new list.
- They name the list kid video exclusion and add 1600+ places to it.
- Finally, they apply the list to their campaigns to exclude kids videos and apps from their ads.
Step 2: Avoiding the display network
- The speaker explains how to avoid the display network by going to exclusion and adding google adsense adsensecom underscore without underscore youtubecom to the display network exclusion list.
Step 3: Fine-tuning your YouTube ads
- The speaker shows how to exclude all the apps by going to placement exclusion and adding all the different mobile apps to the exclusion list.
- They also recommend checking all the app categories to fine-tune your ads.
- The speaker concludes by saying that this is how you exclude placements from kids videos or any type of URL placements from your YouTube ads.
- They also acknowledge that Google could change the rules tomorrow, but for now, these steps should work.
Google Ads Display Network Placement Targeting
In this video, we delve deeper into the placement targeting option for Google display ads. Manual placements have shown to have the best performance for our display campaigns, as we can have better control over the message to the user who will be on that placement. We share a few ideas for researching the best placements to target for clients within the Google Ads interface.
Steps for manual placement targeting:
1. Create a new ad group and scroll to content targeting to expand the box.
2. Add placements by typing in specific keywords, URLs or video IDs.
3. Review potential targeted placements to ensure relevance and brand safety.
4. Add chosen placements to the ad group and refine targeting options.
5. Use information from previous campaigns to generate new display placement ideas.
It is essential to do research to understand what the entire channel content is about, and that's going to be different for every single account. It just takes a little bit of time to figure out what's the best targeting options for a specific campaign.
Lastly, it's crucial to stop relying solely on Facebook and explore other advertising options like Google display ads to expand your reach and improve your ad performance.
Google Ads Content Targeting 2022 - Targeting Placements, Topics, and Display/Video Keywords
Hey everyone, welcome to Surfside PPC's YouTube channel! In today's video, we'll be discussing Google Ads content targeting and how to effectively target different websites and topics using display and video ads.
- Explanation of Google Ads content targeting
- Overview of targeting options
Targeting Options:
1. Keywords
- Explanation of keyword targeting
- Importance of using relevant keywords
- Example of targeting investing keywords
- Importance of ensuring relevance to content
2. Topics
- Explanation of topic targeting
- Importance of choosing relevant topics
- Example of targeting finance topics
- How to search for topics
3. Placements
- Explanation of placement targeting
- Importance of selecting relevant placements
- Example of targeting investing.com
- Reminder to consider all pages on a website
Additional Tips:
- Importance of optimizing targeting
- Explanation of audience segments and demographics targeting
- Reminder to set location and language targeting
- Recap of targeting options
- Importance of relevance to content
- Tips for effective targeting in Google Ads.
[Google Ads Update] - No more Keyword, Placement or Topic Targeting on Youtube Conversion Campaigns
YouTube has made changes to their video campaign options within Google Ads. This article will discuss the updates and how they affect campaign targeting.
Changes to YouTube Campaign Targeting:
- Targeting options for keywords, topics, and placements are no longer available.
- The reasoning behind this is that YouTube's machine algorithm can find the best person for a conversion by looking at millions of data points.
- Custom audiences can still be created and used for targeting.
- To create a custom audience, use terms people may have searched for on Google and add them as keywords in the campaign.
- Google is giving less targeting options because they want their algorithms to do all the work.
- The pros and cons of this approach are discussed.
Overall, the changes to YouTube campaign targeting can be worked around by creating custom audiences. However, it's important to ensure that the campaign is optimized for qualified leads and conversions. To learn more about optimizing campaigns and creating an automated lead machine, join the free training group created by the author.
Keyword And Placement Targeting Are GONE!! (Or Is It?)
YouTube ads placement targeting and keyword targeting have been removed from Google AdWords, but there is a workaround that can still be used. This workaround should only be used in profitable accounts.
Strategy for Using Placements and Keywords:
- Create a custom video campaign without a goal guidance.
- Choose between maximum cpv or Target CPM.
- Use contextual targeting, but only choose placements and keywords that are profitable.
- Adjust bids according to previous campaign performance and industry.
- Start with a low budget to validate ads with ideal customers.
- For established accounts with a lot of data, use proven placements and keywords.
- Add only a few new placements or keywords to the new cpv campaign.
- Check campaigns daily to ensure budget is not being wasted.
Although contextual targeting has been removed, placements and keywords can still be used with the right strategy. It is important to be cautious and only choose profitable placements and adjust bids accordingly. For established accounts with a lot of data, use proven placements and keywords. It is also important to check campaigns daily to ensure budget is not being wasted.
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