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Google Ads Portfolio Bid Strategy

Published on: December 7 2022 by Paid Media Pros

Google Ads Portfolio Bid Strategy is a powerful tool for optimizing ad campaigns on the Google Ads platform. This strategy allows advertisers to optimize bids across multiple campaigns and ad groups, providing greater control over budget and ad performance.

Benefits of Google Ads Portfolio Bid Strategy:

- Increased efficiency: By managing bids across multiple campaigns, advertisers can save time and reduce the risk of overspending on individual campaigns.

- Improved performance: Portfolio Bid Strategy uses machine learning algorithms to optimize bids based on performance data, leading to improved ad performance and higher ROI.

- Better budget management: Advertisers can set overall budget caps and adjust bids for individual campaigns within the portfolio, ensuring that budget is allocated where it will have the greatest impact.

How Google Ads Portfolio Bid Strategy Works:

1. Set up a portfolio: Advertisers can create a portfolio by selecting campaigns and ad groups to include, and setting overall budget caps.

2. Set bid adjustments: Advertisers can set bid adjustments for individual campaigns within the portfolio based on performance data, goals, and other factors.

3. Monitor performance: Google Ads Portfolio Bid Strategy uses machine learning algorithms to analyze performance data and adjust bids in real-time, optimizing ad performance across the portfolio.

4. Analyze results: Advertisers can use performance data to evaluate the success of the portfolio and make adjustments as needed.

Google Ads Portfolio Bid Strategy is a powerful tool for optimizing ad campaigns on the Google Ads platform. By providing greater control over budget and ad performance, this strategy can help advertisers save time, improve performance, and better manage their budgets. With its machine learning algorithms and real-time bid adjustments, Portfolio Bid Strategy is a valuable tool for any advertiser looking to maximize the ROI of their ad campaigns.

Google Ads Portfolio Bid Strategy

Google Ads has various automated bid strategies that use Google's algorithm to optimize bids for specific campaign goals. However, there is an advanced level of bidding strategy called portfolio bidding strategy that can be used for multiple campaigns with the same goal. In this article, we will discuss the three different ways to create and apply portfolio level bid strategies.

1. Creating a new campaign with a portfolio bid strategy:

- Click on Create Campaign and select the bidding strategy section.

- Google will automatically opt you into its recommended bidding strategy.

- To set up a portfolio level bid strategy, select the more manual option and choose a bid strategy directly.

- Choose the portfolio level strategy option and give it a name.

- Complete the remaining steps and launch the campaign.

2. Creating a portfolio bid strategy in the shared library:

- Go to the shared library for bid strategies and click the blue plus button to create a new bid strategy.

- Choose the bid strategy type and give it a name.

- Select the ownership status of the bid strategy and choose the specific campaigns to apply it to.

- Finish setting up the bid strategy parameters and save it.

3. Applying a portfolio bid strategy to an existing campaign:

- Go to the bidding section of the campaign settings and change the bid strategy type.

- Select the bid strategy directly and choose the portfolio strategy option.

- Choose an existing portfolio strategy or create a new one and give it a name.

- Save the portfolio level bid strategy and apply it to the campaign.

Portfolio level bid strategies are a simple way to optimize multiple campaigns towards a specific goal without setting individual bid strategies for each campaign. By leveraging shared collective data gathering in one bid strategy, you can achieve better results. Try out these strategies and share your experience with us in the comments below. Don't forget to subscribe to the Paid Media Pros channel for more informative videos like this.

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