Google Ads Promotion Extensions
Published on: December 7 2022 by Paid Media Pros
Google Ads Promotion Extensions
The above is a brief introduction to Google Ads Promotion Extensions.
Let's move on to the first section of Google Ads Promotion Extensions!
Table of Contents About Google Ads Promotion Extensions
Google Ads Promotion Extensions
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | if your google ads account is |
| 00:00:02 | 00:00:06 | consistently running sales or discounts |
| 00:00:04 | 00:00:08 | you really should be using google ads |
| 00:00:06 | 00:00:08 | promotion extensions for your search |
| 00:00:08 | 00:00:10 | campaigns |
| 00:00:08 | 00:00:12 | another tactik these accounts may use is |
| 00:00:10 | 00:00:13 | just introducing new text ads for a |
| 00:00:12 | 00:00:15 | limited time |
| 00:00:13 | 00:00:17 | when this partikular sale is going on |
| 00:00:15 | 00:00:19 | while this strategy can definitely work |
| 00:00:17 | 00:00:20 | we've seen many times that the ads |
| 00:00:19 | 00:00:22 | really don't get the exposure because |
| 00:00:20 | 00:00:23 | you're turning them on for such a |
| 00:00:22 | 00:00:24 | limited time |
| 00:00:23 | 00:00:26 | and this is true even with a proper |
| 00:00:24 | 00:00:28 | experiment in place |
| 00:00:26 | 00:00:29 | so promotion extensions can really help |
| 00:00:28 | 00:00:31 | spread the awareness |
| 00:00:29 | 00:00:32 | of this partikular sale and it's fairly |
| 00:00:31 | 00:00:34 | easy to do |
| 00:00:32 | 00:00:35 | we're going to show you in this video |
| 00:00:34 | 00:00:36 | how you can set up the promotion |
| 00:00:35 | 00:00:38 | extensions |
| 00:00:36 | 00:00:40 | some of the limitations that these |
| 00:00:38 | 00:00:41 | extensions have and how to do proper |
| 00:00:40 | 00:00:44 | scheduling so they're showing up |
| 00:00:41 | 00:00:46 | and turning off at the proper times now |
| 00:00:44 | 00:00:48 | that we're in a google ads account the |
| 00:00:46 | 00:00:50 | first thing we need to do is go to the |
| 00:00:48 | 00:00:50 | ad extension section within your google |
| 00:00:50 | 00:00:52 | ads account |
| 00:00:50 | 00:00:54 | we can find that on the left hand side |
| 00:00:52 | 00:00:56 | then we can go to extensions |
| 00:00:54 | 00:00:57 | you probably saw in the ad section that |
| 00:00:56 | 00:00:59 | we were just on and you could see on |
| 00:00:57 | 00:01:01 | this screen right now i have really old |
| 00:00:59 | 00:01:02 | examples i don't use this account this |
| 00:01:01 | 00:01:04 | is purely just to make these videos |
| 00:01:02 | 00:01:06 | so let's assume you're brand new to this |
| 00:01:04 | 00:01:08 | extension type if you want to create one |
| 00:01:06 | 00:01:09 | for the first time let's go to the blue |
| 00:01:08 | 00:01:10 | plus button |
| 00:01:09 | 00:01:12 | and then we can click on it to open up |
| 00:01:10 | 00:01:14 | our options to add a new extension |
| 00:01:12 | 00:01:16 | down at the bottom we have promotion |
| 00:01:14 | 00:01:18 | extension there are three ways that you |
| 00:01:16 | 00:01:19 | can add promotion extensions to your |
| 00:01:18 | 00:01:21 | campaigns |
| 00:01:19 | 00:01:23 | by default you can add it to the account |
| 00:01:21 | 00:01:24 | level this means the extension we're |
| 00:01:23 | 00:01:26 | about to create |
| 00:01:24 | 00:01:27 | will apply to every campaign ad group |
| 00:01:26 | 00:01:29 | and keyword |
| 00:01:27 | 00:01:31 | in your account essentially it could |
| 00:01:29 | 00:01:32 | show up within any text ad if you want |
| 00:01:31 | 00:01:34 | to get a little bit more specific |
| 00:01:32 | 00:01:36 | you can show your extension at the |
| 00:01:34 | 00:01:38 | campaign or ad group level and honestly |
| 00:01:36 | 00:01:39 | i can't really give you a right or wrong |
| 00:01:38 | 00:01:40 | way to do this |
| 00:01:39 | 00:01:42 | it depends on how your account is |
| 00:01:40 | 00:01:44 | structured and what promos your company |
| 00:01:42 | 00:01:46 | is running i'll go through one example |
| 00:01:44 | 00:01:47 | covering each level but for now i just |
| 00:01:46 | 00:01:48 | want to get through |
| 00:01:47 | 00:01:50 | one setup so i'm going to leave it at |
| 00:01:48 | 00:01:51 | the account level i did say about a |
| 00:01:50 | 00:01:52 | minute ago |
| 00:01:51 | 00:01:53 | we're going to pretend we're creating |
| 00:01:52 | 00:01:55 | this for the first time but if you have |
| 00:01:53 | 00:01:56 | a few promotion extensions created |
| 00:01:55 | 00:01:58 | and you want to add them to either |
| 00:01:56 | 00:01:59 | different campaigns or ad groups you can |
| 00:01:58 | 00:02:01 | use |
| 00:01:59 | 00:02:02 | existing extensions once they're already |
| 00:02:01 | 00:02:03 | created next you can choose what |
| 00:02:02 | 00:02:06 | occasion |
| 00:02:03 | 00:02:06 | this extension may be and here we see a |
| 00:02:06 | 00:02:08 | variety |
| 00:02:06 | 00:02:11 | of different occasions that really |
| 00:02:08 | 00:02:13 | satisfy a variety of different events |
| 00:02:11 | 00:02:15 | all throughout the year and google does |
| 00:02:13 | 00:02:15 | understand that sometimes you have a |
| 00:02:15 | 00:02:17 | sale |
| 00:02:15 | 00:02:19 | just to have a sale there's no specific |
| 00:02:17 | 00:02:20 | occasion or reason why you're having it |
| 00:02:19 | 00:02:22 | so you do have |
| 00:02:20 | 00:02:24 | a none option as well and that's what |
| 00:02:22 | 00:02:26 | i've chosen for now |
| 00:02:24 | 00:02:28 | now i'm recording this video in july if |
| 00:02:26 | 00:02:30 | i try to be funny |
| 00:02:28 | 00:02:31 | and launch a black friday occasion |
| 00:02:30 | 00:02:33 | extension in july |
| 00:02:31 | 00:02:35 | it will not show this is because the |
| 00:02:33 | 00:02:36 | black friday occasion will only be |
| 00:02:35 | 00:02:38 | available |
| 00:02:36 | 00:02:40 | from october 15th through december 15th |
| 00:02:38 | 00:02:42 | in a majority of these occasions there |
| 00:02:40 | 00:02:44 | are specific start dates and end dates |
| 00:02:42 | 00:02:46 | where certain occasions can show and you |
| 00:02:44 | 00:02:46 | can see on your screen right now i have |
| 00:02:46 | 00:02:48 | a link |
| 00:02:46 | 00:02:50 | where you can see all the occasions and |
| 00:02:48 | 00:02:52 | the available start dates and end dates |
| 00:02:50 | 00:02:53 | but to make things universal i want to |
| 00:02:52 | 00:02:55 | leave it as none |
| 00:02:53 | 00:02:57 | next you'll need to choose the language |
| 00:02:55 | 00:02:58 | and the currency that will apply to your |
| 00:02:57 | 00:02:59 | extension |
| 00:02:58 | 00:03:01 | if i go to language you'll be able to |
| 00:02:59 | 00:03:03 | see there are a variety of |
| 00:03:01 | 00:03:04 | options for you to use just make sure |
| 00:03:03 | 00:03:07 | that the language you select |
| 00:03:04 | 00:03:08 | also matches the destination pages that |
| 00:03:07 | 00:03:10 | you can use for this extension |
| 00:03:08 | 00:03:12 | if you don't do that your extension |
| 00:03:10 | 00:03:14 | could get rejected and we'll tok |
| 00:03:12 | 00:03:16 | more about that at the very end of this |
| 00:03:14 | 00:03:17 | video then we can go on to currency |
| 00:03:16 | 00:03:18 | pretty straightforward we can only |
| 00:03:17 | 00:03:20 | choose the options that are available |
| 00:03:18 | 00:03:21 | and there are quite a few |
| 00:03:20 | 00:03:23 | and just like the language setting you |
| 00:03:21 | 00:03:24 | have to make sure the currency that's |
| 00:03:23 | 00:03:27 | represented for your products |
| 00:03:24 | 00:03:27 | within this extension also match the |
| 00:03:27 | 00:03:30 | currency |
| 00:03:27 | 00:03:32 | on the destination urls next you get to |
| 00:03:30 | 00:03:33 | choose your promo type and these are the |
| 00:03:32 | 00:03:35 | four options |
| 00:03:33 | 00:03:37 | monetary discount pretty much a price |
| 00:03:35 | 00:03:38 | point off a percentage discount |
| 00:03:37 | 00:03:40 | up to monetary discount and up to |
| 00:03:38 | 00:03:42 | percent discount i'm going to go through |
| 00:03:40 | 00:03:44 | these one at a time and as i do |
| 00:03:42 | 00:03:45 | look at the ad preview that's off to the |
| 00:03:44 | 00:03:47 | right hand side i'm highlighting where |
| 00:03:45 | 00:03:48 | the promo extension will live |
| 00:03:47 | 00:03:49 | in this preview so you get an |
| 00:03:48 | 00:03:50 | understanding of how it would look |
| 00:03:49 | 00:03:52 | within this ad |
| 00:03:50 | 00:03:53 | so the first one will be monetary |
| 00:03:52 | 00:03:56 | discount there we can see |
| 00:03:53 | 00:03:58 | this item is 50 off very straightforward |
| 00:03:56 | 00:04:00 | let's switch it up from monetary |
| 00:03:58 | 00:04:02 | discount to percent discount if i just |
| 00:04:00 | 00:04:05 | add in a number we're saying |
| 00:04:02 | 00:04:06 | this item is 25 off switching to the |
| 00:04:05 | 00:04:08 | third option |
| 00:04:06 | 00:04:10 | and that's up to monetary discount it |
| 00:04:08 | 00:04:12 | remember the dollar amount i originally |
| 00:04:10 | 00:04:12 | had for just monetary discount and this |
| 00:04:12 | 00:04:14 | one |
| 00:04:12 | 00:04:15 | will be beneficial for a range of |
| 00:04:14 | 00:04:17 | products and i say it's better for a |
| 00:04:15 | 00:04:19 | range is that there could be a variety |
| 00:04:17 | 00:04:20 | of different products for a specific |
| 00:04:19 | 00:04:22 | category that are on sale |
| 00:04:20 | 00:04:23 | but due to the price points of some of |
| 00:04:22 | 00:04:25 | the products or potentially |
| 00:04:23 | 00:04:27 | the percentages off for certain items |
| 00:04:25 | 00:04:29 | will vary saying that you can get up to |
| 00:04:27 | 00:04:31 | fifty dollars could be very appealing |
| 00:04:29 | 00:04:33 | maybe there's only one item within that |
| 00:04:31 | 00:04:35 | product category that is actually fifty |
| 00:04:33 | 00:04:36 | dollars off and all the other monetary |
| 00:04:35 | 00:04:38 | discounts are less but you're still |
| 00:04:36 | 00:04:39 | telling the truth within those range of |
| 00:04:38 | 00:04:41 | products |
| 00:04:39 | 00:04:43 | you can get up to fifty dollars off so |
| 00:04:41 | 00:04:45 | there's a way to make your offers seem |
| 00:04:43 | 00:04:46 | more appealing depending on how you're |
| 00:04:45 | 00:04:48 | wording your promo and then going to the |
| 00:04:46 | 00:04:50 | fourth option for promotion type |
| 00:04:48 | 00:04:52 | is up to percent discount it's the same |
| 00:04:50 | 00:04:54 | mentality of what we did with the up to |
| 00:04:52 | 00:04:56 | monetary discount so already hopefully |
| 00:04:54 | 00:04:58 | that gives you an idea of things to test |
| 00:04:56 | 00:05:01 | does your audience react or engage more |
| 00:04:58 | 00:05:02 | with a dollar amount off or a percentage |
| 00:05:01 | 00:05:04 | off well you can create multiple |
| 00:05:02 | 00:05:05 | different extensions and see which ones |
| 00:05:04 | 00:05:06 | will work the best |
| 00:05:05 | 00:05:08 | but once you've solidified your |
| 00:05:06 | 00:05:10 | promotion type then you have 20 |
| 00:05:08 | 00:05:11 | characters to enter in the item |
| 00:05:10 | 00:05:13 | that applies to this partikular |
| 00:05:11 | 00:05:14 | promotion in this case i'm saying up to |
| 00:05:13 | 00:05:16 | 25 |
| 00:05:14 | 00:05:18 | off all cookware pretty straightforward |
| 00:05:16 | 00:05:20 | and then we need to enter the final url |
| 00:05:18 | 00:05:23 | if people click on this promotion |
| 00:05:20 | 00:05:25 | extension where are they going to go |
| 00:05:23 | 00:05:27 | just making up a website here so if a |
| 00:05:25 | 00:05:28 | user clicks on this promotion extension |
| 00:05:27 | 00:05:31 | you're going to be charged just like a |
| 00:05:28 | 00:05:33 | click on any part of your text ad |
| 00:05:31 | 00:05:34 | the first thing we did on this page was |
| 00:05:33 | 00:05:37 | choose to add this extension at the |
| 00:05:34 | 00:05:39 | account level so again it could show up |
| 00:05:37 | 00:05:40 | on any text ad that is running within |
| 00:05:39 | 00:05:41 | this account depending on your bidding |
| 00:05:40 | 00:05:44 | strategy |
| 00:05:41 | 00:05:45 | keyword competition a lot of factors |
| 00:05:44 | 00:05:47 | each keyword |
| 00:05:45 | 00:05:49 | is going to have a different cpc so |
| 00:05:47 | 00:05:51 | you're going to be charged depending on |
| 00:05:49 | 00:05:52 | which keyword was related to the user |
| 00:05:51 | 00:05:54 | search query |
| 00:05:52 | 00:05:57 | that made your ad eligible to show up in |
| 00:05:54 | 00:05:58 | the results so having extensions at the |
| 00:05:57 | 00:06:00 | account level |
| 00:05:58 | 00:06:02 | can have average cpcs vary as you get |
| 00:06:00 | 00:06:04 | more specific and add these extensions |
| 00:06:02 | 00:06:05 | to the campaign or ad group level you'll |
| 00:06:04 | 00:06:07 | have a better understanding of which |
| 00:06:05 | 00:06:08 | keywords are triggering your extensions |
| 00:06:07 | 00:06:09 | i know i got a little sidetracked but i |
| 00:06:08 | 00:06:11 | wanted to make sure you understand how |
| 00:06:09 | 00:06:12 | you are charged for this partikular |
| 00:06:11 | 00:06:14 | extension |
| 00:06:12 | 00:06:16 | next we can look at promotion details |
| 00:06:14 | 00:06:18 | the default option is none |
| 00:06:16 | 00:06:19 | but you can add other features like on |
| 00:06:18 | 00:06:22 | orders over |
| 00:06:19 | 00:06:24 | so in this example users can get 25 off |
| 00:06:22 | 00:06:26 | all cookware but they have to order at |
| 00:06:24 | 00:06:28 | least 400 worth of product |
| 00:06:26 | 00:06:30 | the last option for promotion details is |
| 00:06:28 | 00:06:33 | going to be using a promo code |
| 00:06:30 | 00:06:34 | and we have 15 characters in which we |
| 00:06:33 | 00:06:36 | can enter the code |
| 00:06:34 | 00:06:37 | so you're letting people know that if |
| 00:06:36 | 00:06:40 | they use the code 25 off |
| 00:06:37 | 00:06:41 | on checkout that's how this deal is |
| 00:06:40 | 00:06:43 | going to be applied |
| 00:06:41 | 00:06:44 | i've used this promotion detail in a few |
| 00:06:43 | 00:06:47 | different ways i've had clients |
| 00:06:44 | 00:06:49 | want to have the promotion code only |
| 00:06:47 | 00:06:51 | available in the google ads account |
| 00:06:49 | 00:06:53 | just so we can see the impact google ads |
| 00:06:51 | 00:06:54 | in this partikular extension is having |
| 00:06:53 | 00:06:56 | on sales |
| 00:06:54 | 00:06:58 | so if i only use this 25 off promo code |
| 00:06:56 | 00:07:00 | as a promo extension |
| 00:06:58 | 00:07:02 | my client will be able to go back within |
| 00:07:00 | 00:07:04 | their crm see how many people use the |
| 00:07:02 | 00:07:04 | promo code to get a better understanding |
| 00:07:04 | 00:07:06 | of |
| 00:07:04 | 00:07:08 | impact that this partikular extension |
| 00:07:06 | 00:07:09 | has had on the overall sale |
| 00:07:08 | 00:07:11 | in other cases i have clients who don't |
| 00:07:09 | 00:07:13 | care who sees the promo code or they |
| 00:07:11 | 00:07:14 | don't care how many people share it they |
| 00:07:13 | 00:07:16 | want as many sales as possible |
| 00:07:14 | 00:07:18 | if that's the case that's when we |
| 00:07:16 | 00:07:20 | strongly recommend making sure that this |
| 00:07:18 | 00:07:21 | partikular promo code detail is also on |
| 00:07:20 | 00:07:23 | your landing page |
| 00:07:21 | 00:07:25 | it builds more trust with the user and |
| 00:07:23 | 00:07:26 | it verifies the offer that you promised |
| 00:07:25 | 00:07:28 | within your ad |
| 00:07:26 | 00:07:29 | less confusion and typically higher |
| 00:07:28 | 00:07:30 | conversion rates that you're verifying |
| 00:07:29 | 00:07:32 | the offer |
| 00:07:30 | 00:07:34 | before we move on i want to tok about a |
| 00:07:32 | 00:07:35 | few limitations that may answer some |
| 00:07:34 | 00:07:37 | questions you have |
| 00:07:35 | 00:07:39 | first we're looking at the promo types |
| 00:07:37 | 00:07:41 | they're all discounts |
| 00:07:39 | 00:07:43 | so i know a few people have asked me if |
| 00:07:41 | 00:07:44 | you can do just a standard price point |
| 00:07:43 | 00:07:46 | calling out that hey |
| 00:07:44 | 00:07:47 | this product is only and blank and |
| 00:07:46 | 00:07:48 | you're calling out the exact price of |
| 00:07:47 | 00:07:50 | the product |
| 00:07:48 | 00:07:52 | you cannot do that with this extension |
| 00:07:50 | 00:07:54 | even if that is the sale price |
| 00:07:52 | 00:07:55 | you have to call a price point off or a |
| 00:07:54 | 00:07:57 | percent off |
| 00:07:55 | 00:07:59 | if you want to call out a singular price |
| 00:07:57 | 00:08:00 | of a product even if it is for sale |
| 00:07:59 | 00:08:02 | that's when you should use a price |
| 00:08:00 | 00:08:03 | extension and if you want to learn more |
| 00:08:02 | 00:08:05 | about price extensions you can watch |
| 00:08:03 | 00:08:07 | this video i previously recorded right |
| 00:08:05 | 00:08:08 | here now the second limitation will be |
| 00:08:07 | 00:08:10 | on the promotion details |
| 00:08:08 | 00:08:12 | you see i can only choose one i can't |
| 00:08:10 | 00:08:13 | add an additional layer to it so there |
| 00:08:12 | 00:08:16 | are some times where |
| 00:08:13 | 00:08:17 | you could use the on orders over but the |
| 00:08:16 | 00:08:19 | user still needs a promo code |
| 00:08:17 | 00:08:21 | you can't do that you have to pick one |
| 00:08:19 | 00:08:23 | or the other so there's another option |
| 00:08:21 | 00:08:24 | for you to potentially test to see which |
| 00:08:23 | 00:08:26 | one users will like more |
| 00:08:24 | 00:08:28 | and which one will eventually lead to |
| 00:08:26 | 00:08:30 | more conversions in my opinion |
| 00:08:28 | 00:08:31 | it's good that you can only choose one |
| 00:08:30 | 00:08:32 | because the promotion doesn't really |
| 00:08:31 | 00:08:34 | seem that good |
| 00:08:32 | 00:08:35 | if you have to spend a certain amount |
| 00:08:34 | 00:08:37 | and then you're making me work and |
| 00:08:35 | 00:08:38 | entering a code as well |
| 00:08:37 | 00:08:40 | but i can't assume that's right or wrong |
| 00:08:38 | 00:08:41 | for all businesses you just have to do |
| 00:08:40 | 00:08:42 | what's right for you but now we can move |
| 00:08:41 | 00:08:44 | on to the next part |
| 00:08:42 | 00:08:46 | and before we do that i'm going to |
| 00:08:44 | 00:08:48 | expand the advanced options right away |
| 00:08:46 | 00:08:50 | moving on to the first set of dates your |
| 00:08:48 | 00:08:52 | display promotion dates |
| 00:08:50 | 00:08:53 | this is going to be when the actual |
| 00:08:52 | 00:08:55 | promotion is taking place |
| 00:08:53 | 00:08:57 | you could have some evergreen promos and |
| 00:08:55 | 00:08:58 | that's fine there are certain things you |
| 00:08:57 | 00:09:00 | can run continuously |
| 00:08:58 | 00:09:02 | but we did tok about specific occasions |
| 00:09:00 | 00:09:03 | earlier so certain holidays or events |
| 00:09:02 | 00:09:05 | like black friday |
| 00:09:03 | 00:09:07 | we know when those dates are coming |
| 00:09:05 | 00:09:08 | every year other events are limited so |
| 00:09:07 | 00:09:10 | let's say |
| 00:09:08 | 00:09:11 | in this example i'm creating right now |
| 00:09:10 | 00:09:12 | this sale is only good to the end of the |
| 00:09:11 | 00:09:13 | month |
| 00:09:12 | 00:09:15 | i can go to the calendar choose a |
| 00:09:13 | 00:09:17 | specific end date and now if you look in |
| 00:09:15 | 00:09:20 | the ad preview we're telling users |
| 00:09:17 | 00:09:21 | this promo ends on july 31st so maybe it |
| 00:09:20 | 00:09:22 | wasn't the whole month |
| 00:09:21 | 00:09:24 | maybe it's just the last week of the |
| 00:09:22 | 00:09:26 | month and then the preview updates again |
| 00:09:24 | 00:09:28 | now you can't see it if i go back to the |
| 00:09:26 | 00:09:29 | start date |
| 00:09:28 | 00:09:32 | you can see i'm recording this video on |
| 00:09:29 | 00:09:32 | the 18th if i launch this extension |
| 00:09:32 | 00:09:34 | right now |
| 00:09:32 | 00:09:36 | it will start showing and since i |
| 00:09:34 | 00:09:37 | created it the week before the valid |
| 00:09:36 | 00:09:39 | promotion dates |
| 00:09:37 | 00:09:41 | people who click on that ad won't be |
| 00:09:39 | 00:09:43 | able to use this offer but it could be a |
| 00:09:41 | 00:09:45 | good extension to build awareness for a |
| 00:09:43 | 00:09:47 | partikular upcoming sale or promotion |
| 00:09:45 | 00:09:49 | if you don't want your extension to show |
| 00:09:47 | 00:09:52 | up before the sale is actually going |
| 00:09:49 | 00:09:53 | on that is why i clicked on the advanced |
| 00:09:52 | 00:09:54 | options section because there is another |
| 00:09:53 | 00:09:56 | set of dates below |
| 00:09:54 | 00:09:58 | this is when this extension will |
| 00:09:56 | 00:09:59 | actually show up so i can choose to |
| 00:09:58 | 00:10:01 | change the dates |
| 00:09:59 | 00:10:03 | to match the actual dates of the |
| 00:10:01 | 00:10:04 | promotion and if i want to get even more |
| 00:10:03 | 00:10:06 | specific |
| 00:10:04 | 00:10:08 | we can update the ad schedule very |
| 00:10:06 | 00:10:09 | similar to how we can already do ad |
| 00:10:08 | 00:10:11 | scheduling within google ads and we do |
| 00:10:09 | 00:10:11 | have another video on that one right |
| 00:10:11 | 00:10:14 | here |
| 00:10:11 | 00:10:16 | so to repeat your displayed promo dates |
| 00:10:14 | 00:10:17 | are going to be the dates of the actual |
| 00:10:16 | 00:10:19 | sale or promotion |
| 00:10:17 | 00:10:20 | under the advanced options the second |
| 00:10:19 | 00:10:22 | date setting |
| 00:10:20 | 00:10:24 | is going to be when it will actually |
| 00:10:22 | 00:10:25 | appear within the ad |
| 00:10:24 | 00:10:28 | if you're happy with how your extension |
| 00:10:25 | 00:10:29 | looks you can go back down and save it |
| 00:10:28 | 00:10:32 | and if we scroll back down in the main |
| 00:10:29 | 00:10:34 | extension section there we see we now |
| 00:10:32 | 00:10:35 | have promotions as i promised earlier in |
| 00:10:34 | 00:10:37 | the video i want to show you a few |
| 00:10:35 | 00:10:38 | examples of how you may use promotion |
| 00:10:37 | 00:10:40 | extensions |
| 00:10:38 | 00:10:42 | at different levels within the account |
| 00:10:40 | 00:10:44 | so if we look at the list of search |
| 00:10:42 | 00:10:44 | campaigns i have off to the left hand |
| 00:10:44 | 00:10:46 | side |
| 00:10:44 | 00:10:48 | i haven't broken out by typical |
| 00:10:46 | 00:10:49 | departments of a retail store |
| 00:10:48 | 00:10:52 | so at the account level i've set up a |
| 00:10:49 | 00:10:54 | promo extension saying up to 50 |
| 00:10:52 | 00:10:56 | off select items store wide and that one |
| 00:10:54 | 00:10:57 | would be perfect for the account level |
| 00:10:56 | 00:10:58 | because it can cover |
| 00:10:57 | 00:11:01 | all of the campaigns now even though |
| 00:10:58 | 00:11:03 | there are select items up to 50 |
| 00:11:01 | 00:11:04 | off maybe everything in the men's |
| 00:11:03 | 00:11:06 | department is just 20 |
| 00:11:04 | 00:11:09 | off so i can create and attach this |
| 00:11:06 | 00:11:12 | extension just at the campaign level |
| 00:11:09 | 00:11:13 | so no matter which ad group a user is |
| 00:11:12 | 00:11:14 | seeing my ad |
| 00:11:13 | 00:11:16 | they're going to see the same promo |
| 00:11:14 | 00:11:16 | extension whether they're looking for |
| 00:11:16 | 00:11:20 | jeans |
| 00:11:16 | 00:11:20 | 20 off pants 20 off shirts 20 off suits |
| 00:11:20 | 00:11:23 | 20 |
| 00:11:20 | 00:11:24 | off underwear 20 off if someone sees an |
| 00:11:23 | 00:11:26 | ad |
| 00:11:24 | 00:11:27 | from any keyword under my men's campaign |
| 00:11:26 | 00:11:30 | they will not see |
| 00:11:27 | 00:11:31 | the 50 off select item storewide promo |
| 00:11:30 | 00:11:34 | extension |
| 00:11:31 | 00:11:35 | any deeper level extension will override |
| 00:11:34 | 00:11:37 | the higher level extension |
| 00:11:35 | 00:11:39 | and the same thing could be said about |
| 00:11:37 | 00:11:40 | the ad group level if we add this |
| 00:11:39 | 00:11:43 | partikular one |
| 00:11:40 | 00:11:44 | to the men's suits ad group up to 100 |
| 00:11:43 | 00:11:47 | off select men's suits |
| 00:11:44 | 00:11:48 | anyone seeing an ad belonging to this |
| 00:11:47 | 00:11:50 | partikular ad group |
| 00:11:48 | 00:11:51 | won't see the campaign level extension |
| 00:11:50 | 00:11:54 | and they also won't see |
| 00:11:51 | 00:11:57 | the account level extension while the 20 |
| 00:11:54 | 00:11:58 | off extension could be appealing i may |
| 00:11:57 | 00:12:00 | want to test out calling out a bigger |
| 00:11:58 | 00:12:01 | price point because seeing a hundred |
| 00:12:00 | 00:12:03 | dollars off |
| 00:12:01 | 00:12:05 | could be more appealing than just seeing |
| 00:12:03 | 00:12:06 | 20 percent off if you want to test those |
| 00:12:05 | 00:12:09 | out you will have to recreate |
| 00:12:06 | 00:12:11 | this 20 off message at the ad group |
| 00:12:09 | 00:12:11 | level so they can both test against each |
| 00:12:11 | 00:12:13 | other just |
| 00:12:11 | 00:12:15 | in the men's suits ad group so even |
| 00:12:13 | 00:12:17 | though this is one example |
| 00:12:15 | 00:12:18 | hopefully you can see how you can tier |
| 00:12:17 | 00:12:20 | your promo extensions |
| 00:12:18 | 00:12:22 | depending on the structure of your |
| 00:12:20 | 00:12:23 | account and as i said earlier it's |
| 00:12:22 | 00:12:24 | really going to depend on how your |
| 00:12:23 | 00:12:26 | account |
| 00:12:24 | 00:12:28 | is structured but most importantly the |
| 00:12:26 | 00:12:28 | sales or discounts you are offering at |
| 00:12:28 | 00:12:29 | the time |
| 00:12:28 | 00:12:31 | most likely you're not going to have a |
| 00:12:29 | 00:12:32 | promo extension at the campaign and ad |
| 00:12:31 | 00:12:34 | group levels |
| 00:12:32 | 00:12:35 | for every single level within your |
| 00:12:34 | 00:12:36 | account it's just good to know that you |
| 00:12:35 | 00:12:39 | have the ability |
| 00:12:36 | 00:12:41 | to get a specific to the ad group level |
| 00:12:39 | 00:12:42 | and call out very specific promos when |
| 00:12:41 | 00:12:44 | the time is right |
| 00:12:42 | 00:12:46 | and to wrap this video up i wanted to go |
| 00:12:44 | 00:12:48 | over five reasons |
| 00:12:46 | 00:12:49 | why your promo extensions may get |
| 00:12:48 | 00:12:51 | disapproved and most of these reasons |
| 00:12:49 | 00:12:52 | are going to be pretty familiar if |
| 00:12:51 | 00:12:54 | you've been running |
| 00:12:52 | 00:12:55 | search campaigns for a long time the |
| 00:12:54 | 00:12:58 | first reason is if you're |
| 00:12:55 | 00:13:00 | violating any editorial policies you |
| 00:12:58 | 00:13:01 | have some obvious misspellings you're |
| 00:13:00 | 00:13:02 | adding unnecessary symbols to your |
| 00:13:01 | 00:13:04 | extension |
| 00:13:02 | 00:13:05 | or potentially excessive use of |
| 00:13:04 | 00:13:07 | capitalization |
| 00:13:05 | 00:13:08 | another common reason is the use of |
| 00:13:07 | 00:13:10 | trademarks within your extension |
| 00:13:08 | 00:13:12 | now odds are if your e-commerce company |
| 00:13:10 | 00:13:13 | running promos or sales for specific |
| 00:13:12 | 00:13:15 | brands |
| 00:13:13 | 00:13:16 | you should be pretty good unless the |
| 00:13:15 | 00:13:18 | trademark owner complains |
| 00:13:16 | 00:13:20 | just like you're not supposed to use any |
| 00:13:18 | 00:13:22 | trademarks within your text ads |
| 00:13:20 | 00:13:23 | you cannot use them in your promo |
| 00:13:22 | 00:13:24 | extensions unless you have the proper |
| 00:13:23 | 00:13:27 | permission |
| 00:13:24 | 00:13:29 | next is an unavailable offer the dollar |
| 00:13:27 | 00:13:30 | amount off or the percentage off |
| 00:13:29 | 00:13:32 | that you are putting within your promo |
| 00:13:30 | 00:13:33 | extension must match the offer that is |
| 00:13:32 | 00:13:35 | found |
| 00:13:33 | 00:13:37 | on the destination url besides the |
| 00:13:35 | 00:13:38 | actual promo piece |
| 00:13:37 | 00:13:40 | whatever you claim in your headers and |
| 00:13:38 | 00:13:41 | descriptions must |
| 00:13:40 | 00:13:43 | match what is available on the |
| 00:13:41 | 00:13:45 | destination url as well |
| 00:13:43 | 00:13:46 | google finds any mismatch your promo |
| 00:13:45 | 00:13:49 | extension could be disapproved |
| 00:13:46 | 00:13:50 | next it's unclear relevance it seems |
| 00:13:49 | 00:13:52 | silly but this is a rule |
| 00:13:50 | 00:13:54 | everything that you are using within a |
| 00:13:52 | 00:13:56 | promo extension must represent |
| 00:13:54 | 00:13:58 | whatever the advertiser typically |
| 00:13:56 | 00:14:00 | promotes so let's say you're a sock |
| 00:13:58 | 00:14:01 | company and all you do is sell socks but |
| 00:14:00 | 00:14:02 | for whatever reason you started to |
| 00:14:01 | 00:14:03 | promote |
| 00:14:02 | 00:14:05 | something along the lines of software |
| 00:14:03 | 00:14:06 | and that one would get disapproved i'm |
| 00:14:05 | 00:14:08 | gonna say it again |
| 00:14:06 | 00:14:10 | it is really silly so just stik with |
| 00:14:08 | 00:14:12 | what you've already been selling |
| 00:14:10 | 00:14:13 | on your account you do that you'll be |
| 00:14:12 | 00:14:15 | fine and the last reason |
| 00:14:13 | 00:14:17 | is using an unavailable language you |
| 00:14:15 | 00:14:18 | have to make sure that you're targeting |
| 00:14:17 | 00:14:20 | a country that is supported in the |
| 00:14:18 | 00:14:21 | language policy |
| 00:14:20 | 00:14:23 | and then you need to make sure that the |
| 00:14:21 | 00:14:24 | language on your landing page matches |
| 00:14:23 | 00:14:26 | the language that you are targeting |
| 00:14:24 | 00:14:28 | and that's pretty much it for promo |
| 00:14:26 | 00:14:29 | extensions clearly not every google ads |
| 00:14:28 | 00:14:31 | account out there |
| 00:14:29 | 00:14:33 | will have a need for this extension but |
| 00:14:31 | 00:14:36 | if you do offer promos |
| 00:14:33 | 00:14:37 | discounts or sales with a percent off or |
| 00:14:36 | 00:14:39 | a dollar amount off |
| 00:14:37 | 00:14:41 | they can be a great way for your ad to |
| 00:14:39 | 00:14:43 | stand out versus the competition |
| 00:14:41 | 00:14:44 | so test them out at the appropriate |
| 00:14:43 | 00:14:46 | level that makes sense |
| 00:14:44 | 00:14:48 | the account the campaign or the ad group |
| 00:14:46 | 00:14:48 | and see which levels perform best for |
| 00:14:48 | 00:14:50 | you |
| 00:14:48 | 00:14:52 | and if you have any success stories you |
| 00:14:50 | 00:14:54 | want to share about promo extensions let |
| 00:14:52 | 00:14:55 | everyone know in the comments below |
| 00:14:54 | 00:14:56 | thanks for watching our video if you |
| 00:14:55 | 00:14:57 | found it useful give us a thumbs up |
| 00:14:56 | 00:14:58 | below |
| 00:14:57 | 00:15:00 | we release a new video at least once a |
| 00:14:58 | 00:15:03 | week so if you want to see more from the |
| 00:15:00 | 00:15:03 | paid media pros channel be sure to |
| 00:15:09 | 00:15:12 | subscribe |
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