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google ads remarketing strategy

Published on: August 6 2023 by pipiads

Hello there! Have you heard about remarketing campaigns and are a bit confused? No worries, that's the topic of this video. Welcome to the 15th video of the Google Ads Series. In this video, we're going to discuss how to set up, when to set up, who should use remarketing campaigns, what are the important considerations, and finally, how to set up these campaigns in Google Ads.

Now, before we jump into remarketing, let's familiarize ourselves with some terms. Suppose we're running a search campaign on eToro. We received 100 clicks on that campaign, which means roughly 100 people clicked on the ad and landed on our landing page. Of course, we'd want all of them to sign up, but that never happens. Out of the 100 clicks, only about 5 people will sign up. These 5 people are the conversions for our campaign, and the conversion rate would be 5 divided by 100, which is 5 percent.

To give you some perspective, on average, Google Ads campaigns in 2021 received a 2 to 5 percent conversion rate, depending on various factors. But here's the interesting part: the remaining 95 users who clicked on the ad and did not convert actually had intent to buy our product or service before clicking on the ad. That's why they clicked in the first place.

So, don't you think we should focus on these 95 users as well before running prospecting campaigns targeting a wider audience? That's where remarketing campaigns come into the picture. Remarketing campaigns specifically target people who have already visited our website. And according to stats and personal experience, remarketing campaigns have much higher conversion rates than regular prospecting campaigns.

Here's how it works: when a user clicks on our ad, lands on our website, and leaves without converting, we retarget them with our remarketing campaigns while they are on other websites and apps. This way, they can click on an ad again and come back to our website to convert.

Now, let's address some common questions about remarketing campaigns. First, why do remarketing campaigns work and have higher conversion rates? The answer is simple: users already had intent in the first place, which is why they clicked on our ads and visited our website. Second, if they did not convert on their first visit, why do we think they will convert on their second or third visit through remarketing campaigns?

There are several reasons for this. Sometimes, users were in a rush or had other distractions during their first visit. Remarketing campaigns serve as a reminder for them to come back and buy our product when they have more time. Other times, users want to explore other options before making a purchase and might forget about our product in the process. Remarketing campaigns help remind them and prompt them to reconsider.

Additionally, users might have shared our product with someone else for their opinion or simply weren't in the right mood to buy at the time of their first visit. Remarketing campaigns target these users at a more opportune moment, increasing the chances of conversion.

Of course, there will be instances where users clicked on the ad, visited the website, but didn't find the product or service suitable for them. But overall, remarketing campaigns have proven to generate better results and improve conversion rates from prospecting campaigns.

In fact, industry experts recommend allocating 10 to 20 percent of the budget for remarketing campaigns in every search campaign. For example, if you have a monthly budget of $100,000, allocate $80,000 to $90,000 for the search campaign and set aside $10,000 to $20,000 for remarketing campaigns supporting the search campaign. Comparing the results of allocating the budget solely to the search campaign and allocating it with remarketing campaigns will always yield better results.

Before you jump into setting up a remarketing campaign, there are a few considerations to keep in mind. Firstly, your remarketing strategy should have specific content tailored for remarketing campaigns. This will help capture the attention of users who have already shown interest in your product or service.

Secondly, you can only run remarketing campaigns for website visitors if you have conversion and remarketing pixels set up on your website. Make sure to set up these pixels as explained in the previous video.

Now, let's dive into setting up a remarketing campaign in Google Ads. Here's a step-by-step guide:

1. Log into your Google Ads account.

2. Go to the Campaign section and click on Create Campaign.

3. Choose to create a campaign without goal guidance.

4. Select the display campaign option.

5. Choose the conversion goal you want to create, such as submitting a lead form.

6. Fill in the necessary details like the landing page URL, target location, languages, and more.

7. Optimize the campaign for the best performing ads.

8. Set the budget and other settings according to your preferences.

9. Upload the display ads you want to use in your campaign.

10. Review and launch your remarketing campaign.

And there you have it! You've successfully set up a remarketing campaign in Google Ads.

In conclusion, remarketing campaigns are a powerful tool to target users who have already shown interest in your product or service. By retargeting these users, you can increase your conversion rates and generate better results compared to regular prospecting campaigns. Remember to allocate a portion of your budget for remarketing campaigns and create compelling content specifically for these campaigns. And don't forget to set up the necessary pixels on your website to track conversions and run remarketing campaigns effectively.

So, what are you waiting for? Start leveraging the power of remarketing campaigns in your Google Ads strategy and watch your conversion rates soar!

Google Ads Remarketing Tutorial 2022 (Step-by-Step FULL Guide)

So you want to create a Google Ads campaign that will follow people who visit your website, Google My Business, or YouTube channel around the internet. The goal is to show your ads to these people when they are reading blogs, articles, and other online platforms. In this tutorial, I will provide step-by-step instructions on how to set up a retargeting campaign specifically for real estate agents.

Before we dive into the tutorial, I recommend watching the first two videos in this series to familiarize yourself with the proper account structure and campaign setup. You can find the links to those videos in the description below.

Now, let's get started with the tutorial. Here are the steps to set up your retargeting campaign:

1. Go to ads.google.com and log in to your Google Ads account.

2. Click on Tools & Settings and then select Linked Accounts.

3. Here, you will see all the connected accounts to your ad account. It's important to connect your website, YouTube channel, and Google My Business to your ad account so they can communicate with each other.

4. If you have Google Analytics, make sure to connect it as well. However, if you only have the Google Ads conversion tag on your site, that will work too.

5. Search for YouTube in the linked accounts section and click on Link to connect your YouTube channel.

6. Additionally, connect your Google My Business account in a different place to ensure that your ad account can communicate with it.

7. With all the necessary accounts linked, we can now proceed with setting up the retargeting campaign.

To provide some context, there are two types of retargeting campaigns: search retargeting and display retargeting. For this tutorial, we will focus on display retargeting as it is more effective for brand awareness and recognition.

Display retargeting allows you to show ads on various websites, such as blogs and articles, to people who have visited your website before. This will help increase brand visibility and keep potential clients engaged with your website.

Here's how you can set up a display retargeting campaign:

1. In your Google Ads account, click on Campaigns and then select New Campaign.

2. Choose the campaign goal that aligns with your objectives, such as Sales, Leads, or Website Traffic.

3. Select Display as the campaign type and click on Continue.

4. Fill in the necessary details for your campaign, such as the campaign name, budget, and targeting options.

5. Under the Audiences section, click on Browse and select the audience you want to target. This can include website visitors, YouTube viewers, or specific customer lists.

6. Set up your ad group, including the ad format, bid strategy, and targeting options.

7. Create your ad by providing compelling copy, visuals, and a strong call-to-action.

Remember, the purpose of retargeting is not necessarily to achieve a low lead cost. Instead, it aims to bring back people who have already shown interest in your website but haven't converted yet. By keeping your brand in front of them and encouraging them to revisit your site, you increase the chances of conversion.

In conclusion, setting up a retargeting campaign on Google Ads can significantly improve your brand visibility and engagement with potential clients. By following the steps outlined in this tutorial, you'll be able to effectively reach people who have already shown interest in your real estate services. Good luck with your retargeting campaign!

Google Ads Retargeting

In this video, we will discuss the basics of setting up a Google Ads remarketing campaign. We will cover the foundational pieces of retargeting and remarketing, including user tracking, audience creation, and campaign setup. Let's dive in!

1. User Tracking and Audience Creation:

- To start, we need to go to the Audience Manager in Google Ads.

- Depending on the type of audience you want to create, you will need different tracking methods.

- The five types of remarketing lists are: customer list, app users, website visitors, YouTube users, and custom combinations.

- A customer list requires a CRM and a list of user information.

- App users need tracking based on a mobile app using Firebase or a third-party analytics platform.

- Website visitors require the Google Ads or Google Analytics tag on your website.

- YouTube users need a linked YouTube account and targeting options based on their interactions.

2. Creating a YouTube Users Audience:

- To create a YouTube users audience, go to Audience Manager and click on YouTube users.

- Choose the targeting options, such as recent viewers of your channel or specific videos.

- Give your audience a name and select the YouTube channel.

- Set the default action, such as viewing any video, and adjust the timeframe.

- Save the audience, and it will populate with users who meet the criteria.

3. Creating a Remarketing Campaign:

- Go back to the Campaigns tab in Google Ads and create a new campaign.

- Choose a campaign type, such as search, display, or video.

- For this example, we will focus on display campaigns.

- Skip the conversion goals and give the campaign a name.

- Set the targeting options, such as location and language.

- Start the campaign, and you're ready to target your remarketing audience.

Setting up a Google Ads remarketing campaign involves user tracking, audience creation, and campaign setup. By following the steps outlined in this video, you can effectively reach your audience and bring them back to your site. Remember to utilize the different remarketing lists and targeting options available to maximize your campaign's success. Happy remarketing!

5 YouTube Retargeting Strategies to Use in 2022 and Beyond

What's up everyone? Welcome to the Surfside PPC YouTube channel. Today, I'm going to be going over five different YouTube retargeting strategies that you can use in your own campaigns. I'll show you exactly how to set them up. So, let's quickly go through these strategies:

1. Retarget YouTube Viewers:

- Retarget anyone who's watched your videos.

- Retarget people who watch specific videos.

2. Retarget YouTube Ad Viewers:

- Retarget people who have watched your YouTube advertisements.

3. Retarget Website Visitors:

- Target all visitors to your website.

- Segment visitors based on different pages and categories.

4. Retarget YouTube Engagement:

- Target people who have left comments or liked your videos.

- Target people who have recently subscribed to your channel.

5. Combine Retargeting Audiences:

- Combine audiences of YouTube viewers and website visitors.

Now, let's get into how to get started with these strategies. First, make sure your Google Ads account is linked to your YouTube channel and Google Analytics 4 account. If you don't have a YouTube channel, create one. Set up Google Analytics 4 on your website. Once you have your Google Ads account, go to Tools and Settings, then Linked Accounts. Link your YouTube channel and Google Analytics 4 account.

To link your YouTube channel, click on Details for YouTube and complete the link. For Google Analytics 4, go to Manage and Link, then link your property. In your Google Analytics 4 account, enable personalized advertising and Google signals data collection.

Now, let's create audiences in your Google Ads account. Go to Shared Library, then Audience Manager. Click on the plus sign to create a remarketing list. For YouTube viewers, select the YouTube channel and choose the action viewed any video over the last 30 days.

For YouTube ad viewers, select the YouTube channel and choose the action viewed any video as ads in the past 30 days.

For website visitors, create a segment for all visitors in the past 30 days based on the page URL.

Once you have your audiences set up, you can use them in your YouTube advertising campaigns to retarget specific viewers and visitors.

In conclusion, retargeting is a powerful strategy for reaching your target audience on YouTube. By using different retargeting strategies, you can reach people who have already shown interest in your videos or website. Make sure to link your Google Ads account to your YouTube channel and Google Analytics 4 account, and create audiences based on viewer and visitor actions. With these strategies in place, you can maximize the effectiveness of your YouTube advertising campaigns.

Google Ads Remarketing Tutorial

Alright, what's up everyone? Welcome to the Surfside PPC YouTube channel. Today, I'm gonna be going over Google Ads remarketing. So, it's gonna be our Google Ads remarketing tutorial. I'm going to show you how to set up audiences and how to target them in your campaigns. So, you can use remarketing audiences for your display campaigns, for your search campaigns, and your video campaigns. I'm gonna go through all of that in this video. But the first thing you need to do to get started is set up your remarketing audiences.

To set up remarketing audiences, go to your Google Ads account and click on Tools at the top. Then, go to Audience Manager under the Shared Library section. In the audience manager, you can create different website visitor audiences. You can also create similar audiences automatically. There are different ways to set up remarketing audiences. You can use your Google Analytics account, set up the Google Ads tag on your website, or use other options like mobile app analytics or YouTube.

For this tutorial, I recommend using Google Analytics. Install the Google Analytics code on your website and link your Google Analytics account to your Google Ads account. Once you have linked your accounts, go to Audience Manager and make sure you have turned on data collection for remarketing. This will allow you to set up remarketing audiences for your account and publish them into Google Ads.

In Google Analytics, you can also set up different audience lists. You can create lists for all users, converted audiences, specific pages on your website, returning visitors, and more. Just make sure to publish the audiences into Google Ads. Once you have set up your remarketing audiences, you can target them in your campaigns.

To target remarketing audiences, go to the audience manager in your Google Ads account. Under Audience Lists, click on Remarketing. You can create remarketing audiences for website visitors, app users, YouTube users, or upload a customer list if your account is eligible. You can also create custom combinations of audiences. Choose the audience name and set the rules for targeting. There are many options to explore, so play around with them to find what works best for you.

For search campaigns, you can add audiences to your ad groups. Go to your search campaign, click on Audiences, and browse through the remarketing options. You can target people who have visited specific pages, didn't visit another page, visited during specific dates, and more. For display and video campaigns, the process is similar.

That's pretty much it for setting up and targeting remarketing audiences in Google Ads. It's a powerful tool that can help you reach your target audience and improve your campaign performance. Give it a try and see the results for yourself. Good luck!

Google Ads Remarketing or Retargeting Strategy | Concept of Remarketing Google Ads | eCommerce 2022

Music: Hello guys! Welcome to Suman Paul Pro. This channel is dedicated to those who have digital marketing knowledge but would like to learn more advanced ways and strategies to get maximum ROI while consulting different companies or working in different companies. Today, we will discuss marketing's remarketing strategies. This is an end-to-end remarketing strategy for any kind of business, and we will explain how exactly we do remarketing and different types of strategies.

- Music: Marketing's remarketing strategies: End-to-end remarketing strategy for any kind of business.

Types of remarketing:

- Cookie-based marketing: Using cookies to show ads to users based on their previous interactions with your website.

- Custom audiences: Upselling and cross-selling to customers who have shown interest in your products or services.

Considerations before remarketing:

- Is your business suitable for remarketing? Not all businesses are allowed to do remarketing due to privacy concerns.

- Do you have first-party data? Custom audiences require data acquired directly from your customers.

- Do you meet the qualifications? There are eligibility criteria, such as account age and spending, to run custom ads.

Audience sources for remarketing:

- Pixel implementation: Implementing remarketing tags on your website to track user interactions.

- Google Analytics: Targeting users who visit specific pages with higher intent, such as pricing or cart pages.

- Email lists and custom audiences: Uploading customer data to create custom audiences for remarketing.

- Combination audiences: Creating audiences based on a combination of different conditions or preferences.

Remarketing strategies for e-commerce:

- Dynamic remarketing: Setting up tags and custom parameters to show personalized ads to users based on their interactions with your website.

- Sensible remarketing: Showing ads to users who have recently viewed specific products, increasing the chances of conversion.

Remarketing strategies to support lead generation:

- Create a funnel: Segment your audience based on the different stages of the customer journey.

- Target content based on funnel position: Provide informational content, price comparisons, installation guides, and testimonials to support lead conversion.

- Remarketing is a powerful strategy to engage with potential customers and increase conversions. By implementing the right techniques and targeting the right audience, businesses can maximize their ROI and drive growth.

12 Google Display Ads Best Practices and Strategies

Hey everyone, welcome to the Surfside PPC YouTube channel! Today, I'm going to discuss 12 Google display ads best practices and strategies that you can implement in your own campaigns. Instead of diving deep into each strategy, I'll refer you to my existing videos that cover them in detail. This tutorial will serve as a checklist to ensure you're using these practices effectively. Let's get started!

- Welcome to the Surfside PPC YouTube channel

- Discussing 12 Google display ads best practices and strategies

- Referring to existing videos for more detailed explanations

- Using this tutorial as a checklist for your campaigns

Number 1: Conversion tracking and smart bidding strategy

- Access the conversions tab in your Google Ads account

- Set up conversion actions to track key performance indicators

- Utilize conversion value to optimize for revenue

- Set bidding strategy to get conversions at a specific cost per action

Number 2: Targeting data segments

- Improve results by targeting specific data segments

- Use remarketing audiences to enhance return on ad spend

- Access audience manager in the shared library

- Utilize YouTube channel and Google Analytics 4 data for segment creation

Number 3: Other segments to target

- Avoid broad targeting like affinity segments

- Use similar segments, custom segments, and in-market segments

- Combine data segments to create similar segments for targeting

Number 4: Incorporate demographics targeting

- Analyze clicks from specific demographics (age, gender, household income, parental status)

- Edit demographics targeting in ad groups to reach ideal customers

Number 5: Enable optimized targeting

- Optimize targeting settings to reach your target market effectively

- Implement these 12 Google display ads best practices and strategies

- Use conversion tracking and smart bidding strategy for better results

- Target specific data segments and incorporate demographics targeting

- Enable optimized targeting to reach your ideal customers

Remember to watch the corresponding videos for more in-depth explanations on each strategy. Happy advertising!

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