Google Ads Reporting Tool
Published on: December 7 2022 by Paid Media Pros
Google Ads Reporting Tool
The above is a brief introduction to Google Ads Reporting Tool.
Let's move on to the first section of Google Ads Reporting Tool!
Table of Contents About Google Ads Reporting Tool
Google Ads Reporting Tool
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | if you've been advertising with google |
| 00:00:01 | 00:00:05 | ads for any amount of time |
| 00:00:03 | 00:00:06 | you're probably fully aware that there |
| 00:00:05 | 00:00:08 | is tons |
| 00:00:06 | 00:00:09 | of performance data in the platform you |
| 00:00:08 | 00:00:13 | can segment it by |
| 00:00:09 | 00:00:15 | campaign audience your shopping products |
| 00:00:13 | 00:00:16 | all sorts of different segmentations and |
| 00:00:15 | 00:00:17 | there's lots of different metrics |
| 00:00:16 | 00:00:20 | whether it's clicks and |
| 00:00:17 | 00:00:22 | costs down to conversions understanding |
| 00:00:20 | 00:00:24 | how things are performing by device |
| 00:00:22 | 00:00:26 | there's lots of stuff in there and the |
| 00:00:24 | 00:00:26 | problem with that is it can be difficult |
| 00:00:26 | 00:00:28 | to see |
| 00:00:26 | 00:00:30 | all of the information that you need in |
| 00:00:28 | 00:00:31 | one easy view |
| 00:00:30 | 00:00:33 | so that you can make decisions to |
| 00:00:31 | 00:00:35 | optimize your campaigns the good news is |
| 00:00:33 | 00:00:37 | that there's a tool in the google ads |
| 00:00:35 | 00:00:39 | interface the reporting tool |
| 00:00:37 | 00:00:40 | that'll allow you to customize reports |
| 00:00:39 | 00:00:42 | to see pretty much whatever you need to |
| 00:00:40 | 00:00:45 | whether it's in a table |
| 00:00:42 | 00:00:47 | or a chart format so today i'm going to |
| 00:00:45 | 00:00:48 | go through the google ads reporting tool |
| 00:00:47 | 00:00:50 | show you how it works and give you some |
| 00:00:48 | 00:00:51 | examples of reports that you can start |
| 00:00:50 | 00:00:53 | building today |
| 00:00:51 | 00:00:55 | when you're in the google ads campaign |
| 00:00:53 | 00:00:57 | manager interface and if you're in |
| 00:00:55 | 00:00:58 | the campaigns tab ad groups tab wherever |
| 00:00:57 | 00:01:00 | you are over |
| 00:00:58 | 00:01:02 | in the left-hand navigation there are |
| 00:01:00 | 00:01:03 | going to be ways that you can customize |
| 00:01:02 | 00:01:05 | the data you want to see |
| 00:01:03 | 00:01:07 | either by adding different columns or |
| 00:01:05 | 00:01:08 | choosing your segment but this is one |
| 00:01:07 | 00:01:10 | example of |
| 00:01:08 | 00:01:11 | a problem that we have with pulling |
| 00:01:10 | 00:01:13 | reports within |
| 00:01:11 | 00:01:15 | this builder as opposed to the reporting |
| 00:01:13 | 00:01:15 | tool if i click on segment let's say i |
| 00:01:15 | 00:01:18 | wanted to |
| 00:01:15 | 00:01:19 | segment this data that i have here this |
| 00:01:18 | 00:01:21 | view by |
| 00:01:19 | 00:01:23 | week or by day if i come down to time |
| 00:01:21 | 00:01:24 | you'll notike that day and week are both |
| 00:01:23 | 00:01:26 | grayed out |
| 00:01:24 | 00:01:27 | because the segment needs to have a |
| 00:01:26 | 00:01:28 | shorter |
| 00:01:27 | 00:01:30 | date range for you to be able to see it |
| 00:01:28 | 00:01:31 | there's too much data because i'm |
| 00:01:30 | 00:01:33 | looking at january 1st |
| 00:01:31 | 00:01:35 | through april 23rd and there would |
| 00:01:33 | 00:01:37 | simply be too many rows so this is |
| 00:01:35 | 00:01:39 | one quick example of why you would need |
| 00:01:37 | 00:01:41 | to use the reports builder rather than |
| 00:01:39 | 00:01:43 | just pulling the data in the interface |
| 00:01:41 | 00:01:43 | so now that we've got that quick example |
| 00:01:43 | 00:01:45 | out of the way |
| 00:01:43 | 00:01:47 | there are a couple of ways that you can |
| 00:01:45 | 00:01:49 | access the reports builder in google ads |
| 00:01:47 | 00:01:50 | but i'm going to show you one now and |
| 00:01:49 | 00:01:52 | i'll show you the other |
| 00:01:50 | 00:01:53 | at the end of the video even though you |
| 00:01:52 | 00:01:55 | probably already know where it is the |
| 00:01:53 | 00:01:56 | first one is going to be up here in this |
| 00:01:55 | 00:01:57 | main navigation |
| 00:01:56 | 00:01:59 | you can just come up here and click the |
| 00:01:57 | 00:02:01 | reports icon you'll notike that there |
| 00:01:59 | 00:02:02 | are some predefined reports and for |
| 00:02:01 | 00:02:04 | those of you who have been around |
| 00:02:02 | 00:02:06 | in the industry for quite a while like |
| 00:02:04 | 00:02:08 | myself this used to be the dimensions |
| 00:02:06 | 00:02:10 | tab that's why there's dimensions in |
| 00:02:08 | 00:02:12 | parentheses for us old folks there are |
| 00:02:10 | 00:02:12 | lots of preset reports that you can find |
| 00:02:12 | 00:02:14 | here |
| 00:02:12 | 00:02:15 | but if you want to go to the full |
| 00:02:14 | 00:02:17 | customized report builder |
| 00:02:15 | 00:02:19 | you simply come down to reports and |
| 00:02:17 | 00:02:22 | click on that now we're on the |
| 00:02:19 | 00:02:24 | reports manager portion of the interface |
| 00:02:22 | 00:02:25 | this is where you will have all of your |
| 00:02:24 | 00:02:26 | saved reports |
| 00:02:25 | 00:02:28 | there are some predefined reports |
| 00:02:26 | 00:02:29 | available here as well but what i'm |
| 00:02:28 | 00:02:31 | going to do |
| 00:02:29 | 00:02:33 | is start off with a custom report |
| 00:02:31 | 00:02:35 | because i want to show you the builder |
| 00:02:33 | 00:02:36 | first and then we'll go through some of |
| 00:02:35 | 00:02:38 | the predefined reports and how you can |
| 00:02:36 | 00:02:39 | use some of those to your liking |
| 00:02:38 | 00:02:41 | so to get started i'm just going to come |
| 00:02:39 | 00:02:42 | over here and click custom and we'll see |
| 00:02:41 | 00:02:44 | the first |
| 00:02:42 | 00:02:45 | way that we can start to customize our |
| 00:02:44 | 00:02:47 | report is by choosing |
| 00:02:45 | 00:02:49 | the type of report that we want to see |
| 00:02:47 | 00:02:50 | table is going to be |
| 00:02:49 | 00:02:52 | probably the most common that you're the |
| 00:02:50 | 00:02:53 | most familiar with it's effectively like |
| 00:02:52 | 00:02:55 | seeing an excel report |
| 00:02:53 | 00:02:57 | or the data that we just saw in the |
| 00:02:55 | 00:02:59 | interface we can also create |
| 00:02:57 | 00:03:01 | more visual charts in this report |
| 00:02:59 | 00:03:04 | builder whether it's a line chart |
| 00:03:01 | 00:03:06 | column bar scatter or pie chart and i'll |
| 00:03:04 | 00:03:08 | go through a couple examples of those |
| 00:03:06 | 00:03:10 | but as you can tell there's already a |
| 00:03:08 | 00:03:10 | lot of ways we can customize the data |
| 00:03:10 | 00:03:13 | that we're going to see |
| 00:03:10 | 00:03:14 | we can make it visual not just have a |
| 00:03:13 | 00:03:16 | big table worth of data but for right |
| 00:03:14 | 00:03:18 | now let's go ahead and start off with a |
| 00:03:16 | 00:03:20 | big table full of data |
| 00:03:18 | 00:03:22 | this is what the reports builder looks |
| 00:03:20 | 00:03:23 | like within google ads |
| 00:03:22 | 00:03:25 | so there are a few different ways that |
| 00:03:23 | 00:03:26 | we can customize our report and i'll try |
| 00:03:25 | 00:03:26 | and hit each one of them as we go |
| 00:03:26 | 00:03:28 | through |
| 00:03:26 | 00:03:30 | the first thing you can do is name the |
| 00:03:28 | 00:03:31 | report just by clicking the pencil here |
| 00:03:30 | 00:03:33 | you can rename it to whatever you want |
| 00:03:31 | 00:03:35 | but then the way that you read |
| 00:03:33 | 00:03:37 | this section of the interface is that |
| 00:03:35 | 00:03:39 | effectively this section over here is |
| 00:03:37 | 00:03:40 | going to be the report itself so you can |
| 00:03:39 | 00:03:42 | see in real time |
| 00:03:40 | 00:03:43 | what your results are going to be |
| 00:03:42 | 00:03:45 | whether you want to get the data |
| 00:03:43 | 00:03:47 | in the interface and start to make |
| 00:03:45 | 00:03:49 | decisions or if you want to customize it |
| 00:03:47 | 00:03:51 | so that you can either download it |
| 00:03:49 | 00:03:52 | schedule it what have you you can |
| 00:03:51 | 00:03:54 | customize the date range for whatever |
| 00:03:52 | 00:03:55 | you want it to be just like you can in |
| 00:03:54 | 00:03:56 | any other portion of the google ads |
| 00:03:55 | 00:03:58 | interface |
| 00:03:56 | 00:03:59 | then the second section over here is |
| 00:03:58 | 00:04:00 | going to be the tools that we have to |
| 00:03:59 | 00:04:02 | actually build it |
| 00:04:00 | 00:04:04 | so for a table you're going to end up |
| 00:04:02 | 00:04:05 | needing different rows |
| 00:04:04 | 00:04:07 | as well as different columns so think of |
| 00:04:05 | 00:04:09 | this as the |
| 00:04:07 | 00:04:10 | different segments or levels of the |
| 00:04:09 | 00:04:13 | account that you want to see |
| 00:04:10 | 00:04:15 | whether it's campaign keyword audience |
| 00:04:13 | 00:04:16 | device a length of time |
| 00:04:15 | 00:04:18 | whatever that is you can have those as |
| 00:04:16 | 00:04:19 | the rows and then the columns are |
| 00:04:18 | 00:04:21 | probably going to be mostly the |
| 00:04:19 | 00:04:22 | performance metrics that you want to |
| 00:04:21 | 00:04:23 | have so you can see the different |
| 00:04:22 | 00:04:26 | performance metrics |
| 00:04:23 | 00:04:27 | by the rows that are in here all of the |
| 00:04:26 | 00:04:29 | different options for the information |
| 00:04:27 | 00:04:30 | that you can put in the report are going |
| 00:04:29 | 00:04:32 | to be over here in this little light |
| 00:04:30 | 00:04:33 | gray box so as you can tell there's a |
| 00:04:32 | 00:04:35 | lot of |
| 00:04:33 | 00:04:36 | options already and these are just the |
| 00:04:35 | 00:04:38 | high level segments |
| 00:04:36 | 00:04:40 | you'll notike that each one of them has |
| 00:04:38 | 00:04:42 | a little down arrow next to it so if i |
| 00:04:40 | 00:04:44 | come up here and go to level of detail |
| 00:04:42 | 00:04:46 | i can click on that and it opens up all |
| 00:04:44 | 00:04:48 | of the different levels of detail that |
| 00:04:46 | 00:04:49 | you can add into this report so you can |
| 00:04:48 | 00:04:50 | see campaign |
| 00:04:49 | 00:04:52 | ad group add it's going to then |
| 00:04:50 | 00:04:54 | highlight the row section because this |
| 00:04:52 | 00:04:56 | is where this would go |
| 00:04:54 | 00:04:57 | you would not add campaign as a column |
| 00:04:56 | 00:04:57 | so if we just click on campaign really |
| 00:04:57 | 00:05:00 | quick |
| 00:04:57 | 00:05:01 | it automatikally applies it to the rows |
| 00:05:00 | 00:05:02 | and then you can start to see that there |
| 00:05:01 | 00:05:04 | are some |
| 00:05:02 | 00:05:06 | different changes that come down in here |
| 00:05:04 | 00:05:07 | like this one is now gray |
| 00:05:06 | 00:05:10 | because this field is incompatible with |
| 00:05:07 | 00:05:13 | campaign you can't have the campaign |
| 00:05:10 | 00:05:13 | label and the campaign name in the same |
| 00:05:13 | 00:05:15 | report |
| 00:05:13 | 00:05:17 | there are going to be many different |
| 00:05:15 | 00:05:19 | instances where certain metrics |
| 00:05:17 | 00:05:21 | or levels of detail all the different |
| 00:05:19 | 00:05:22 | breakdowns are incompatible and google |
| 00:05:21 | 00:05:24 | will gray those |
| 00:05:22 | 00:05:25 | out to tell you that it's incompatible |
| 00:05:24 | 00:05:27 | you can also come up here to the |
| 00:05:25 | 00:05:28 | customization section these three little |
| 00:05:27 | 00:05:30 | dots |
| 00:05:28 | 00:05:32 | you can hide anything that is |
| 00:05:30 | 00:05:33 | incompatible if that makes it easier for |
| 00:05:32 | 00:05:35 | you i personally don't like to do that |
| 00:05:33 | 00:05:37 | because i want to know what i can still |
| 00:05:35 | 00:05:39 | use and i want to know which |
| 00:05:37 | 00:05:41 | fields it's incompatible with because as |
| 00:05:39 | 00:05:42 | you can see here it tells you that it's |
| 00:05:41 | 00:05:45 | incompatible with campaign |
| 00:05:42 | 00:05:47 | which for my example right now i only |
| 00:05:45 | 00:05:48 | have campaign chosen but imagine that |
| 00:05:47 | 00:05:50 | you already have |
| 00:05:48 | 00:05:52 | 20 different options here you want to |
| 00:05:50 | 00:05:54 | know which one it's incompatible |
| 00:05:52 | 00:05:56 | with so you can rethink re-strategize |
| 00:05:54 | 00:05:56 | your report and still get the data that |
| 00:05:56 | 00:05:58 | you need |
| 00:05:56 | 00:06:00 | for the sake of example today i'm just |
| 00:05:58 | 00:06:02 | going to make a very |
| 00:06:00 | 00:06:03 | basic campaign level report because it's |
| 00:06:02 | 00:06:05 | going to take |
| 00:06:03 | 00:06:06 | far too long for me to go through each |
| 00:06:05 | 00:06:08 | of the different fields that you have |
| 00:06:06 | 00:06:09 | available but there are some high level |
| 00:06:08 | 00:06:11 | looks that i'll show you |
| 00:06:09 | 00:06:12 | so you can utilize any of the different |
| 00:06:11 | 00:06:15 | performance metrics in here |
| 00:06:12 | 00:06:16 | clicks impressions click-through rate if |
| 00:06:15 | 00:06:17 | you scroll down you can see that i'm |
| 00:06:16 | 00:06:20 | still |
| 00:06:17 | 00:06:20 | in that regular performance section and |
| 00:06:20 | 00:06:22 | we've got |
| 00:06:20 | 00:06:23 | all these different metrics that are |
| 00:06:22 | 00:06:25 | available and then we start getting into |
| 00:06:23 | 00:06:27 | the other fields that are down here |
| 00:06:25 | 00:06:28 | so there are lots of different options |
| 00:06:27 | 00:06:30 | that you can add to the |
| 00:06:28 | 00:06:32 | reports that you're building and you can |
| 00:06:30 | 00:06:34 | either go through and scroll through |
| 00:06:32 | 00:06:36 | these individually open |
| 00:06:34 | 00:06:38 | them up and see what's available or if |
| 00:06:36 | 00:06:39 | you know what you want to add in |
| 00:06:38 | 00:06:41 | like for this example i'm going to add |
| 00:06:39 | 00:06:42 | in clicks and impressions you can come |
| 00:06:41 | 00:06:44 | up to the search field and just type |
| 00:06:42 | 00:06:46 | them in i just typed in click |
| 00:06:44 | 00:06:48 | you can see all of the different options |
| 00:06:46 | 00:06:48 | of metrics that you can add that have |
| 00:06:48 | 00:06:50 | click |
| 00:06:48 | 00:06:52 | in it all of these are also eligible |
| 00:06:50 | 00:06:54 | because they're not grayed out so i'm |
| 00:06:52 | 00:06:55 | just going to click on clicks |
| 00:06:54 | 00:06:57 | and add it to the report now like i said |
| 00:06:55 | 00:06:58 | i'm going to do a very basic example of |
| 00:06:57 | 00:07:00 | a report for this so i'm going to go |
| 00:06:58 | 00:07:02 | ahead and get that set up and then we'll |
| 00:07:00 | 00:07:03 | tok through how we can customize that |
| 00:07:02 | 00:07:05 | report moving forward |
| 00:07:03 | 00:07:07 | i have a pretty basic report here that |
| 00:07:05 | 00:07:09 | is effectively just looking at |
| 00:07:07 | 00:07:10 | campaign performance for clicks and |
| 00:07:09 | 00:07:12 | impressions |
| 00:07:10 | 00:07:13 | by month so all of my data is going to |
| 00:07:12 | 00:07:16 | be broken out by monthly |
| 00:07:13 | 00:07:17 | breakdowns and the campaign level just |
| 00:07:16 | 00:07:18 | to show me the clicks and impressions |
| 00:07:17 | 00:07:20 | that i had |
| 00:07:18 | 00:07:21 | over the first quarter effectively of |
| 00:07:20 | 00:07:22 | this year |
| 00:07:21 | 00:07:24 | although i have the campaign names |
| 00:07:22 | 00:07:26 | blurred out you can tell that a lot of |
| 00:07:24 | 00:07:28 | these campaigns don't actually have any |
| 00:07:26 | 00:07:29 | performance for this time frame so i'm |
| 00:07:28 | 00:07:31 | going to start to filter |
| 00:07:29 | 00:07:33 | the reports that i have a little bit and |
| 00:07:31 | 00:07:34 | customize them so let's say i want to |
| 00:07:33 | 00:07:36 | come in here and i want to just get rid |
| 00:07:34 | 00:07:38 | of any campaign that doesn't have any |
| 00:07:36 | 00:07:39 | clicks associated with it i can click on |
| 00:07:38 | 00:07:40 | the drop down here |
| 00:07:39 | 00:07:42 | i can click filter and now you can say |
| 00:07:40 | 00:07:45 | that clicks need to have a value |
| 00:07:42 | 00:07:46 | of greater than zero you can customize |
| 00:07:45 | 00:07:48 | whatever you want this drop down to be |
| 00:07:46 | 00:07:50 | so if you need it to be |
| 00:07:48 | 00:07:51 | greater than or equal to does not equal |
| 00:07:50 | 00:07:53 | whatever you want to have |
| 00:07:51 | 00:07:55 | i just need it to be greater than zero |
| 00:07:53 | 00:07:57 | click apply and now my report is |
| 00:07:55 | 00:07:59 | filtered only for campaigns that had |
| 00:07:57 | 00:08:01 | clicks within each given month |
| 00:07:59 | 00:08:02 | of the report that's on here as you can |
| 00:08:01 | 00:08:03 | tell there were other filters that we |
| 00:08:02 | 00:08:05 | could apply |
| 00:08:03 | 00:08:07 | so basically we can come down and we can |
| 00:08:05 | 00:08:09 | sort by either high to low |
| 00:08:07 | 00:08:10 | or low to high or you can add some |
| 00:08:09 | 00:08:13 | conditional formatting to this |
| 00:08:10 | 00:08:14 | to say if the clicks value is higher |
| 00:08:13 | 00:08:16 | than |
| 00:08:14 | 00:08:18 | let's say 1000 you can then customize |
| 00:08:16 | 00:08:19 | the color that you want to be |
| 00:08:18 | 00:08:21 | i'm going to go with red just so it's a |
| 00:08:19 | 00:08:24 | little bit easier to see we click apply |
| 00:08:21 | 00:08:24 | and now you can easily visually see |
| 00:08:24 | 00:08:26 | which |
| 00:08:24 | 00:08:28 | campaigns in which month had over a |
| 00:08:26 | 00:08:30 | thousand clicks so there's a lot of ways |
| 00:08:28 | 00:08:31 | that you can customize the view of what |
| 00:08:30 | 00:08:33 | you want to see |
| 00:08:31 | 00:08:34 | in this reports builder i'm going to |
| 00:08:33 | 00:08:35 | clean off all the filters that i have |
| 00:08:34 | 00:08:36 | for |
| 00:08:35 | 00:08:38 | clicks for right now just to get those |
| 00:08:36 | 00:08:39 | out of here you can also filter for the |
| 00:08:38 | 00:08:41 | campaign |
| 00:08:39 | 00:08:43 | name or any of the different options |
| 00:08:41 | 00:08:43 | that you have here so you can filter to |
| 00:08:43 | 00:08:45 | either |
| 00:08:43 | 00:08:47 | choose selected campaigns or you can |
| 00:08:45 | 00:08:48 | exclude certain campaigns if you want to |
| 00:08:47 | 00:08:50 | just the way you would |
| 00:08:48 | 00:08:52 | in the interface if you decide that you |
| 00:08:50 | 00:08:54 | need to reorganize some of the data that |
| 00:08:52 | 00:08:55 | you have in the report |
| 00:08:54 | 00:08:57 | this is pretty simple you can come over |
| 00:08:55 | 00:08:59 | here and if you wanted to have the |
| 00:08:57 | 00:09:01 | month in the first position or you |
| 00:08:59 | 00:09:02 | thought that impressions needed to be in |
| 00:09:01 | 00:09:04 | the furthest left column all you have to |
| 00:09:02 | 00:09:06 | do is come over and click |
| 00:09:04 | 00:09:08 | the six dots here drag and then you can |
| 00:09:06 | 00:09:10 | reorder which |
| 00:09:08 | 00:09:12 | options you have in place so let's say |
| 00:09:10 | 00:09:13 | we also wanted to move impressions up we |
| 00:09:12 | 00:09:14 | can easily do that and now they've |
| 00:09:13 | 00:09:16 | realigned |
| 00:09:14 | 00:09:18 | to move the different data so that it |
| 00:09:16 | 00:09:18 | works for whatever type of report you're |
| 00:09:18 | 00:09:20 | trying to pull |
| 00:09:18 | 00:09:22 | overall this reports builder is pretty |
| 00:09:20 | 00:09:23 | easy to use and you can see |
| 00:09:22 | 00:09:25 | here that it's just going to build your |
| 00:09:23 | 00:09:27 | data tables off to the left |
| 00:09:25 | 00:09:28 | exactly how you want it to so let's say |
| 00:09:27 | 00:09:30 | you want to get rid of one of the |
| 00:09:28 | 00:09:31 | metrics and we just want to get rid of |
| 00:09:30 | 00:09:32 | campaign for example you can come in |
| 00:09:31 | 00:09:34 | here and click this drop down |
| 00:09:32 | 00:09:36 | and then you can easily delete the |
| 00:09:34 | 00:09:37 | campaign filter and now it's going to |
| 00:09:36 | 00:09:40 | show you your report that is |
| 00:09:37 | 00:09:41 | now just based on clicks and impressions |
| 00:09:40 | 00:09:42 | by |
| 00:09:41 | 00:09:43 | month pretty easy to get rid of any |
| 00:09:42 | 00:09:44 | fields that you don't want to have in |
| 00:09:43 | 00:09:46 | there as well |
| 00:09:44 | 00:09:48 | so you'll remember there are lots of |
| 00:09:46 | 00:09:49 | different types of reports that we can |
| 00:09:48 | 00:09:51 | build and up here at the top of this |
| 00:09:49 | 00:09:52 | builder section right here |
| 00:09:51 | 00:09:54 | you can see that we still have table |
| 00:09:52 | 00:09:56 | selected if you decide while you're |
| 00:09:54 | 00:09:58 | building a report that you want to |
| 00:09:56 | 00:09:59 | change the type of report that you have |
| 00:09:58 | 00:10:01 | you can click from this drop down |
| 00:09:59 | 00:10:02 | and all of the previous options that you |
| 00:10:01 | 00:10:04 | had whenever you first created the |
| 00:10:02 | 00:10:06 | report will pop back |
| 00:10:04 | 00:10:07 | up so you're not stuck building only a |
| 00:10:06 | 00:10:09 | table you don't have to abandon all of |
| 00:10:07 | 00:10:10 | your changes and move back so let's say |
| 00:10:09 | 00:10:13 | i just wanted to change this to |
| 00:10:10 | 00:10:14 | a bar chart now we can see that we have |
| 00:10:13 | 00:10:16 | the |
| 00:10:14 | 00:10:18 | month breakdown on the left and then we |
| 00:10:16 | 00:10:19 | have impressions and clicks and their |
| 00:10:18 | 00:10:21 | relative bar charts |
| 00:10:19 | 00:10:23 | in the tables here it has selected |
| 00:10:21 | 00:10:25 | custom access because for those of you |
| 00:10:23 | 00:10:27 | who are paying attention |
| 00:10:25 | 00:10:29 | in some of these months we have clicks |
| 00:10:27 | 00:10:31 | looking pretty close to impressions even |
| 00:10:29 | 00:10:32 | though they are very far off in this |
| 00:10:31 | 00:10:34 | month we only had |
| 00:10:32 | 00:10:36 | 21 000 clicks but 1.4 million |
| 00:10:34 | 00:10:38 | impressions but they look pretty close |
| 00:10:36 | 00:10:39 | that's because this custom axis has been |
| 00:10:38 | 00:10:41 | chosen you can see that the |
| 00:10:39 | 00:10:43 | axes are different this one is in the |
| 00:10:41 | 00:10:44 | millions for impressions and this one is |
| 00:10:43 | 00:10:46 | in the |
| 00:10:44 | 00:10:47 | tens of thousands for clicks if i come |
| 00:10:46 | 00:10:49 | over here and turn this off |
| 00:10:47 | 00:10:51 | it then takes things down to the same |
| 00:10:49 | 00:10:52 | scale because there's no longer an axis |
| 00:10:51 | 00:10:53 | up here |
| 00:10:52 | 00:10:55 | we're only using this down here but as |
| 00:10:53 | 00:10:56 | you can tell that makes it really |
| 00:10:55 | 00:10:58 | difficult to see |
| 00:10:56 | 00:10:59 | the variance in the click performance |
| 00:10:58 | 00:11:01 | month over month |
| 00:10:59 | 00:11:03 | for this specific example or any data |
| 00:11:01 | 00:11:04 | example that you have that's similar to |
| 00:11:03 | 00:11:06 | this where the chart is |
| 00:11:04 | 00:11:08 | very hard to read for one of the metrics |
| 00:11:06 | 00:11:09 | you should be able to come up here and |
| 00:11:08 | 00:11:11 | click the custom y |
| 00:11:09 | 00:11:12 | axis and then it'll populate the data |
| 00:11:11 | 00:11:13 | this way which is just a bit easier to |
| 00:11:12 | 00:11:15 | read |
| 00:11:13 | 00:11:16 | we can also choose to segment the data |
| 00:11:15 | 00:11:18 | let's say by |
| 00:11:16 | 00:11:20 | time series we can make a line chart now |
| 00:11:18 | 00:11:20 | because i already had my data selected |
| 00:11:20 | 00:11:22 | by month |
| 00:11:20 | 00:11:24 | this is what it pre-selected for me and |
| 00:11:22 | 00:11:25 | everything looks about the same |
| 00:11:24 | 00:11:27 | this is what it would have been we still |
| 00:11:25 | 00:11:29 | have the custom y-axis in place but |
| 00:11:27 | 00:11:31 | you'll notike that the |
| 00:11:29 | 00:11:33 | row that i had here that was for month |
| 00:11:31 | 00:11:36 | has gone away because this is already |
| 00:11:33 | 00:11:38 | inherently a time report now instead |
| 00:11:36 | 00:11:40 | we've chosen for a monthly report here |
| 00:11:38 | 00:11:42 | but you can adjust that pretty easily |
| 00:11:40 | 00:11:43 | without having to use |
| 00:11:42 | 00:11:45 | the metrics and dimensions on the right |
| 00:11:43 | 00:11:47 | so you can adjust it to be |
| 00:11:45 | 00:11:49 | daily weekly quarterly yearly so if i |
| 00:11:47 | 00:11:50 | wanted it to be daily |
| 00:11:49 | 00:11:52 | could easily adjust to that and then |
| 00:11:50 | 00:11:53 | it'll recalculate and show me all of my |
| 00:11:52 | 00:11:55 | impressions and clicks |
| 00:11:53 | 00:11:57 | by day over the period of time that i |
| 00:11:55 | 00:11:58 | have it in here once you've built the |
| 00:11:57 | 00:11:59 | report |
| 00:11:58 | 00:12:01 | the way that you want it to there are |
| 00:11:59 | 00:12:02 | lots of different adjustments that you |
| 00:12:01 | 00:12:04 | can make you can either |
| 00:12:02 | 00:12:07 | download it right away which for this |
| 00:12:04 | 00:12:10 | type of report it'll show only a pdf |
| 00:12:07 | 00:12:11 | or a png because this is a line chart |
| 00:12:10 | 00:12:13 | this is going to be visual |
| 00:12:11 | 00:12:15 | you're not going to get the data points |
| 00:12:13 | 00:12:17 | with it it's literally only going to |
| 00:12:15 | 00:12:18 | show you what you have off to the left |
| 00:12:17 | 00:12:20 | i've gone ahead and downloaded this one |
| 00:12:18 | 00:12:21 | already and this is what the report |
| 00:12:20 | 00:12:23 | looks like |
| 00:12:21 | 00:12:25 | as a png there's literally nothing else |
| 00:12:23 | 00:12:26 | you can do to it it just shows you the |
| 00:12:25 | 00:12:27 | exact same chart that you see in the |
| 00:12:26 | 00:12:29 | interface |
| 00:12:27 | 00:12:30 | just know that when you download a time |
| 00:12:29 | 00:12:32 | series chart this is what it's going to |
| 00:12:30 | 00:12:35 | look like but if we change |
| 00:12:32 | 00:12:37 | our chart type back to a table |
| 00:12:35 | 00:12:38 | we will first have to add the month |
| 00:12:37 | 00:12:40 | category back in |
| 00:12:38 | 00:12:41 | then when we go up to download we'll |
| 00:12:40 | 00:12:43 | have a lot more options we'll have the |
| 00:12:41 | 00:12:46 | more traditional options of csv |
| 00:12:43 | 00:12:47 | excel csv all these different options |
| 00:12:46 | 00:12:49 | that you have you still have pdf down at |
| 00:12:47 | 00:12:51 | the bottom but just know that file type |
| 00:12:49 | 00:12:53 | will change based on the type of report |
| 00:12:51 | 00:12:53 | you're using next you can schedule the |
| 00:12:53 | 00:12:55 | report |
| 00:12:53 | 00:12:57 | if this is something that you want to |
| 00:12:55 | 00:12:58 | have show up in somebody's inbox on a |
| 00:12:57 | 00:13:00 | regular basis |
| 00:12:58 | 00:13:01 | you can schedule it here you have a |
| 00:13:00 | 00:13:02 | number of different options you can |
| 00:13:01 | 00:13:04 | choose |
| 00:13:02 | 00:13:06 | who you want the report to go to which |
| 00:13:04 | 00:13:08 | this will be a preset list of users |
| 00:13:06 | 00:13:10 | who have been opted into the reporting |
| 00:13:08 | 00:13:11 | section so you'll need to customize the |
| 00:13:10 | 00:13:12 | list of people that shows up there |
| 00:13:11 | 00:13:14 | i'm not going to click on that because |
| 00:13:12 | 00:13:15 | we'll just have to blur out a bunch of |
| 00:13:14 | 00:13:16 | things but effectively |
| 00:13:15 | 00:13:18 | each one of the users with an email |
| 00:13:16 | 00:13:20 | address that can get a report you just |
| 00:13:18 | 00:13:20 | check the box next to their name they're |
| 00:13:20 | 00:13:22 | good to go |
| 00:13:20 | 00:13:24 | next you choose the frequency that you |
| 00:13:22 | 00:13:24 | want the report to come it can be either |
| 00:13:24 | 00:13:28 | one time |
| 00:13:24 | 00:13:29 | daily weekly monthly weekdays monday to |
| 00:13:28 | 00:13:31 | friday or the first day of the month if |
| 00:13:29 | 00:13:33 | you choose something like weekly you |
| 00:13:31 | 00:13:34 | then get to choose the hour that you |
| 00:13:33 | 00:13:35 | want it to run |
| 00:13:34 | 00:13:37 | you can choose within an hour increment |
| 00:13:35 | 00:13:38 | and then you get to choose which day of |
| 00:13:37 | 00:13:40 | the week you want it to run |
| 00:13:38 | 00:13:42 | so any of the individual days the same |
| 00:13:40 | 00:13:43 | types of customizations are also going |
| 00:13:42 | 00:13:45 | to show up for |
| 00:13:43 | 00:13:46 | daily you'll get to choose the hour for |
| 00:13:45 | 00:13:48 | monthly you'll get to choose the day of |
| 00:13:46 | 00:13:49 | the month and the |
| 00:13:48 | 00:13:51 | hour of that month and then lastly you |
| 00:13:49 | 00:13:53 | get to choose the file type |
| 00:13:51 | 00:13:54 | however you want it to come in you get |
| 00:13:53 | 00:13:56 | to choose the format that you want that |
| 00:13:54 | 00:13:57 | to be emailed then you can choose to |
| 00:13:56 | 00:13:59 | compress the file |
| 00:13:57 | 00:14:00 | i typically compress files just because |
| 00:13:59 | 00:14:02 | i never know |
| 00:14:00 | 00:14:03 | totally how big a report is going to be |
| 00:14:02 | 00:14:05 | depending on what's going on |
| 00:14:03 | 00:14:07 | over time i usually check this box but |
| 00:14:05 | 00:14:08 | you don't have to |
| 00:14:07 | 00:14:10 | just know that if your report starts to |
| 00:14:08 | 00:14:11 | get bigger and bigger it's going to take |
| 00:14:10 | 00:14:13 | a little bit longer to send it's going |
| 00:14:11 | 00:14:14 | to take longer to open that sort of |
| 00:14:13 | 00:14:16 | thing because it's not compressed then |
| 00:14:14 | 00:14:16 | lastly you can add the report name down |
| 00:14:16 | 00:14:18 | at the bottom |
| 00:14:16 | 00:14:20 | this will populate if you have already |
| 00:14:18 | 00:14:22 | adjusted the report name over up in the |
| 00:14:20 | 00:14:24 | top left but since i haven't done that |
| 00:14:22 | 00:14:25 | it's throwing a little bit of an error |
| 00:14:24 | 00:14:27 | and then once you fill all this out |
| 00:14:25 | 00:14:29 | the save option will show up but because |
| 00:14:27 | 00:14:30 | i haven't done it it's not going to so |
| 00:14:29 | 00:14:32 | for now i'm just going to click cancel |
| 00:14:30 | 00:14:34 | the last options you have are up here |
| 00:14:32 | 00:14:36 | above the dimensions and metric section |
| 00:14:34 | 00:14:38 | so first you can save the report |
| 00:14:36 | 00:14:40 | effectively just like we did but we |
| 00:14:38 | 00:14:42 | don't assign any sort of emailing |
| 00:14:40 | 00:14:43 | scheduling anything like that if you |
| 00:14:42 | 00:14:45 | click save it's really just going to |
| 00:14:43 | 00:14:46 | save the report with the name as it is |
| 00:14:45 | 00:14:49 | but let's say |
| 00:14:46 | 00:14:51 | just like with any other document or |
| 00:14:49 | 00:14:51 | maybe an excel sheet that you're working |
| 00:14:51 | 00:14:53 | with |
| 00:14:51 | 00:14:54 | you get to a certain point in that |
| 00:14:53 | 00:14:57 | process and you want to |
| 00:14:54 | 00:14:58 | save something as a separate report you |
| 00:14:57 | 00:14:59 | can use save as |
| 00:14:58 | 00:15:01 | in the same way that you would for any |
| 00:14:59 | 00:15:02 | other types of documents so if you get |
| 00:15:01 | 00:15:04 | to a certain point and you say |
| 00:15:02 | 00:15:06 | i want to save this as a different |
| 00:15:04 | 00:15:08 | report you can click save as |
| 00:15:06 | 00:15:10 | it'll populate a new name field so you |
| 00:15:08 | 00:15:11 | can save it as a new name |
| 00:15:10 | 00:15:13 | and then you can revert back to the |
| 00:15:11 | 00:15:14 | previous report the last one is going to |
| 00:15:13 | 00:15:17 | be reset |
| 00:15:14 | 00:15:17 | which is going to restore the report to |
| 00:15:17 | 00:15:20 | its last |
| 00:15:17 | 00:15:21 | saved state so again if you get to a |
| 00:15:20 | 00:15:23 | point where you're working on something |
| 00:15:21 | 00:15:25 | you've saved it a few times and then you |
| 00:15:23 | 00:15:27 | decide that you want to save it as a new |
| 00:15:25 | 00:15:29 | report but you need to revert back |
| 00:15:27 | 00:15:30 | you can click reset and it'll go back to |
| 00:15:29 | 00:15:31 | the last time that this individual |
| 00:15:30 | 00:15:32 | report was saved |
| 00:15:31 | 00:15:35 | now that we've gone through the whole |
| 00:15:32 | 00:15:37 | builder let's tok about the last couple |
| 00:15:35 | 00:15:38 | of ways that we can customize reports so |
| 00:15:37 | 00:15:40 | the first thing i want to do is go back |
| 00:15:38 | 00:15:41 | to the report manager so i'm just going |
| 00:15:40 | 00:15:42 | to come up here and click back |
| 00:15:41 | 00:15:45 | it's going to ask if you want to stay or |
| 00:15:42 | 00:15:46 | leave so now i'm going to get into kind |
| 00:15:45 | 00:15:48 | of how you manage reports |
| 00:15:46 | 00:15:50 | so you can see here there is one saved |
| 00:15:48 | 00:15:52 | report tells you the creation date |
| 00:15:50 | 00:15:54 | access date the date range that it has |
| 00:15:52 | 00:15:56 | and then who it was created by |
| 00:15:54 | 00:15:57 | and any of the scheduling available at a |
| 00:15:56 | 00:15:59 | very quick high level if you hover |
| 00:15:57 | 00:16:01 | over the report itself you'll see |
| 00:15:59 | 00:16:04 | there's a pencil next to the |
| 00:16:01 | 00:16:05 | report name you can adjust it here and |
| 00:16:04 | 00:16:08 | you can adjust the scheduling and the |
| 00:16:05 | 00:16:10 | format very easily from this reports |
| 00:16:08 | 00:16:11 | manager so if you need to make changes |
| 00:16:10 | 00:16:12 | to it you can do that or |
| 00:16:11 | 00:16:14 | if you want to make changes to the |
| 00:16:12 | 00:16:15 | report itself you can click on the |
| 00:16:14 | 00:16:16 | report |
| 00:16:15 | 00:16:18 | name here and it'll open up the builder |
| 00:16:16 | 00:16:20 | and you can adjust it make your changes |
| 00:16:18 | 00:16:21 | click save and then this new report will |
| 00:16:20 | 00:16:23 | be saved here |
| 00:16:21 | 00:16:25 | earlier i toked about predefined |
| 00:16:23 | 00:16:26 | reports and i wanted to go through the |
| 00:16:25 | 00:16:28 | custom builder first to show you how the |
| 00:16:26 | 00:16:29 | builder worked but now let's tok about |
| 00:16:28 | 00:16:31 | the reports themselves |
| 00:16:29 | 00:16:33 | there are going to be a lot of options |
| 00:16:31 | 00:16:34 | that show up here but i think it's even |
| 00:16:33 | 00:16:35 | more impressive if you click the view |
| 00:16:34 | 00:16:37 | all button |
| 00:16:35 | 00:16:39 | now we can see all the predefined |
| 00:16:37 | 00:16:40 | reports that google has built for us |
| 00:16:39 | 00:16:42 | already |
| 00:16:40 | 00:16:44 | right now this basic section is open so |
| 00:16:42 | 00:16:44 | i'm going to close that so you can see |
| 00:16:44 | 00:16:47 | the different |
| 00:16:44 | 00:16:48 | sections of reports that we have basic |
| 00:16:47 | 00:16:51 | time |
| 00:16:48 | 00:16:52 | conversions labels extensions other and |
| 00:16:51 | 00:16:54 | each one of these has a handful of |
| 00:16:52 | 00:16:55 | different reports in it so if you decide |
| 00:16:54 | 00:16:56 | you need a report based on your ad |
| 00:16:55 | 00:16:58 | extensions |
| 00:16:56 | 00:16:59 | you can open this up and there is a |
| 00:16:58 | 00:17:02 | predefined report |
| 00:16:59 | 00:17:02 | for each extension type within the |
| 00:17:02 | 00:17:04 | account |
| 00:17:02 | 00:17:05 | same thing would be for shopping if |
| 00:17:04 | 00:17:06 | you're trying to get some insights but |
| 00:17:05 | 00:17:08 | you don't know where to start |
| 00:17:06 | 00:17:10 | you can come in here to a predefined |
| 00:17:08 | 00:17:13 | report look up the shopping brand |
| 00:17:10 | 00:17:14 | product type store id whatever you want |
| 00:17:13 | 00:17:15 | to have in here |
| 00:17:14 | 00:17:17 | there's lots of different types of |
| 00:17:15 | 00:17:18 | reports so let's just say that i wanted |
| 00:17:17 | 00:17:19 | to go in |
| 00:17:18 | 00:17:21 | and i wanted to find a conversions |
| 00:17:19 | 00:17:22 | report based on the conversion action |
| 00:17:21 | 00:17:24 | name |
| 00:17:22 | 00:17:26 | i can come in here very easily click |
| 00:17:24 | 00:17:26 | open and google will open that report |
| 00:17:26 | 00:17:28 | for me |
| 00:17:26 | 00:17:30 | in the builder with the predefined |
| 00:17:28 | 00:17:32 | fields over here and then i can |
| 00:17:30 | 00:17:33 | customize it to my heart's content |
| 00:17:32 | 00:17:35 | but basically this just gives you a |
| 00:17:33 | 00:17:36 | starting point so that you don't have to |
| 00:17:35 | 00:17:38 | build |
| 00:17:36 | 00:17:40 | a report from scratch clearly this one |
| 00:17:38 | 00:17:42 | doesn't have lots of different fields |
| 00:17:40 | 00:17:44 | available but there is one more way i |
| 00:17:42 | 00:17:45 | want to show you that you can find these |
| 00:17:44 | 00:17:47 | predefined reports and that's going to |
| 00:17:45 | 00:17:49 | be back in the main |
| 00:17:47 | 00:17:50 | campaign section of the google ads |
| 00:17:49 | 00:17:51 | interface |
| 00:17:50 | 00:17:53 | at the very beginning of this demo i |
| 00:17:51 | 00:17:54 | said there were two ways to find those |
| 00:17:53 | 00:17:56 | predefined reports |
| 00:17:54 | 00:17:58 | a lot of you probably already saw them |
| 00:17:56 | 00:18:00 | if you come over here rather than going |
| 00:17:58 | 00:18:02 | into the top navigation you |
| 00:18:00 | 00:18:03 | can click the reports icon above your |
| 00:18:02 | 00:18:04 | campaign manager |
| 00:18:03 | 00:18:06 | you'll notike that a lot of these look |
| 00:18:04 | 00:18:06 | very similar to the ones that we just |
| 00:18:06 | 00:18:09 | saw |
| 00:18:06 | 00:18:11 | in the campaign builder so if we go over |
| 00:18:09 | 00:18:13 | to basic and we click on campaign |
| 00:18:11 | 00:18:14 | this is going to open the campaign |
| 00:18:13 | 00:18:16 | predefined report |
| 00:18:14 | 00:18:18 | for us in the report builder almost |
| 00:18:16 | 00:18:20 | invariably there's going to be some |
| 00:18:18 | 00:18:21 | option like this that shows up that |
| 00:18:20 | 00:18:22 | tells you not all parts of the report |
| 00:18:21 | 00:18:24 | are shown because the filters were |
| 00:18:22 | 00:18:25 | removed it's usually fine it pretty much |
| 00:18:24 | 00:18:26 | has |
| 00:18:25 | 00:18:28 | everything that you need in there so you |
| 00:18:26 | 00:18:29 | can either go back because you want to |
| 00:18:28 | 00:18:30 | remove some of the filters or just click |
| 00:18:29 | 00:18:31 | ok |
| 00:18:30 | 00:18:33 | and here you can see there are lots of |
| 00:18:31 | 00:18:35 | different options already chosen because |
| 00:18:33 | 00:18:36 | there's campaign state |
| 00:18:35 | 00:18:38 | type campaign name and then all the |
| 00:18:36 | 00:18:41 | different columns of performance metrics |
| 00:18:38 | 00:18:43 | that we have here so it's very easy to |
| 00:18:41 | 00:18:45 | get all of the different data points |
| 00:18:43 | 00:18:47 | that you need out of google ads whether |
| 00:18:45 | 00:18:49 | you choose a pre-defined report or if |
| 00:18:47 | 00:18:51 | you just start from scratch but this |
| 00:18:49 | 00:18:52 | reports builder makes it so much easier |
| 00:18:51 | 00:18:54 | to get |
| 00:18:52 | 00:18:55 | lots of data into a single report so |
| 00:18:54 | 00:18:57 | that you can then |
| 00:18:55 | 00:18:58 | download it and utilize it to your |
| 00:18:57 | 00:19:00 | heart's content there |
| 00:18:58 | 00:19:02 | you can have it regularly emailed to you |
| 00:19:00 | 00:19:02 | or you can simply get the data that you |
| 00:19:02 | 00:19:04 | need |
| 00:19:02 | 00:19:06 | right within the reports interface maybe |
| 00:19:04 | 00:19:07 | you make some sort of visual bar chart |
| 00:19:06 | 00:19:09 | so that you can go back to your |
| 00:19:07 | 00:19:10 | campaigns and make the optimizations |
| 00:19:09 | 00:19:11 | quickly |
| 00:19:10 | 00:19:12 | thanks for watching our video if you |
| 00:19:11 | 00:19:13 | thought it was useful give us a thumbs |
| 00:19:12 | 00:19:14 | up below |
| 00:19:13 | 00:19:16 | we release a new video at least once a |
| 00:19:14 | 00:19:17 | week so if you want to get notified of |
| 00:19:16 | 00:19:18 | when a new one comes out |
| 00:19:17 | 00:19:25 | be sure to subscribe to the paid media |
| 00:19:18 | 00:19:25 | pros channel |
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