Google Ads Search Trends Insights
Published on: December 7 2022 by Paid Media Pros
Google Ads Search Trends Insights
Table of Contents
Google Ads Search Trends Insights
| startTime | durationTime | text |
| 00:00:01 | 00:00:05 | google ads search trends insights is an |
| 00:00:03 | 00:00:07 | area within your account how you can |
| 00:00:05 | 00:00:09 | review how interest between certain |
| 00:00:07 | 00:00:12 | search term categories has changed over |
| 00:00:09 | 00:00:14 | time it could be week over week month |
| 00:00:12 | 00:00:15 | over month or even looking at the past |
| 00:00:14 | 00:00:17 | year |
| 00:00:15 | 00:00:19 | we can look at reports on how search |
| 00:00:17 | 00:00:21 | volume has changed for certain search |
| 00:00:19 | 00:00:23 | terms that are related to your current |
| 00:00:21 | 00:00:25 | campaigns or ad groups or we can get an |
| 00:00:23 | 00:00:28 | idea of how search volume has changed |
| 00:00:25 | 00:00:30 | for potential new search term ideas that |
| 00:00:28 | 00:00:33 | you may want to add to your account this |
| 00:00:30 | 00:00:35 | is a great way to understand how demand |
| 00:00:33 | 00:00:37 | has changed and how it can impact the |
| 00:00:35 | 00:00:39 | growth opportunities for your google ads |
| 00:00:37 | 00:00:41 | search campaigns |
| 00:00:39 | 00:00:42 | it's going to be different because not |
| 00:00:41 | 00:00:44 | every account is going to have the same |
| 00:00:42 | 00:00:47 | view so it's just easier if i just show |
| 00:00:44 | 00:00:48 | you myself so let's hop in |
| 00:00:47 | 00:00:50 | throughout this video i'm going to be |
| 00:00:48 | 00:00:52 | hopping in between a few different |
| 00:00:50 | 00:00:53 | accounts that is because the search |
| 00:00:52 | 00:00:56 | trends view could be different for each |
| 00:00:53 | 00:00:58 | account so to find it no matter where |
| 00:00:56 | 00:01:00 | you are in google ads in the left hand |
| 00:00:58 | 00:01:03 | menu right under recommendations you |
| 00:01:00 | 00:01:05 | will see insights so let's click on that |
| 00:01:03 | 00:01:07 | and i purposely started with the paid |
| 00:01:05 | 00:01:08 | media pros demo account because we do |
| 00:01:07 | 00:01:10 | see this screen show up on a few of our |
| 00:01:08 | 00:01:12 | smaller accounts that we manage or if |
| 00:01:10 | 00:01:14 | you check your insights frequently you |
| 00:01:12 | 00:01:16 | may run into this message but if you |
| 00:01:14 | 00:01:19 | look towards the top right above the |
| 00:01:16 | 00:01:21 | image it says insights will update daily |
| 00:01:19 | 00:01:22 | so it's okay to make a good habit of |
| 00:01:21 | 00:01:24 | coming back to this view and just |
| 00:01:22 | 00:01:26 | checking this page frequently you will |
| 00:01:24 | 00:01:28 | see as we get into other accounts that |
| 00:01:26 | 00:01:30 | you can give a thumbs up or thumbs down |
| 00:01:28 | 00:01:33 | to tell google ads if the suggestions or |
| 00:01:30 | 00:01:35 | the insights are helpful or not helpful |
| 00:01:33 | 00:01:36 | we've seen the more feedback that we |
| 00:01:35 | 00:01:39 | give the more frequent we get some of |
| 00:01:36 | 00:01:40 | the insights so let me go up to the |
| 00:01:39 | 00:01:42 | other account so we can start looking at |
| 00:01:40 | 00:01:44 | some actual search trend data |
| 00:01:42 | 00:01:46 | so here's one view for an account that |
| 00:01:44 | 00:01:48 | has campaigns targeting multiple |
| 00:01:46 | 00:01:50 | countries if you look at this area i'm |
| 00:01:48 | 00:01:52 | highlighting right here we see this |
| 00:01:50 | 00:01:54 | specific trend is for australia and if |
| 00:01:52 | 00:01:56 | we jump down to the main headline the |
| 00:01:54 | 00:01:58 | bigger text in bold google's telling us |
| 00:01:56 | 00:02:00 | network security is trending compared to |
| 00:01:58 | 00:02:02 | last month so let's break this down a |
| 00:02:00 | 00:02:05 | little bit network security is not just |
| 00:02:02 | 00:02:07 | one keyword or one search term it is a |
| 00:02:05 | 00:02:09 | category of searches so if you look in |
| 00:02:07 | 00:02:11 | the area off to the right under top |
| 00:02:09 | 00:02:13 | searches i had to blur out some of these |
| 00:02:11 | 00:02:15 | keywords and then the blue part says |
| 00:02:13 | 00:02:17 | there's 86 more searches so the network |
| 00:02:15 | 00:02:19 | security part is more of a search term |
| 00:02:17 | 00:02:21 | category and it's showing you how it's |
| 00:02:19 | 00:02:23 | trending compared to last month so we're |
| 00:02:21 | 00:02:25 | seeing that search interest in australia |
| 00:02:23 | 00:02:27 | is up 11 |
| 00:02:25 | 00:02:29 | and you can see that's between 100 000 |
| 00:02:27 | 00:02:31 | and a million searches and then our |
| 00:02:29 | 00:02:33 | clicks is up over a thousand percent but |
| 00:02:31 | 00:02:35 | you see that's only about 100 clicks i |
| 00:02:33 | 00:02:36 | can't change anything with search |
| 00:02:35 | 00:02:38 | interest |
| 00:02:36 | 00:02:40 | but if we go over to your clicks we can |
| 00:02:38 | 00:02:42 | choose a different option so now let's |
| 00:02:40 | 00:02:44 | look at costs if i highlight it again |
| 00:02:42 | 00:02:46 | it's showing us the trends for the last |
| 00:02:44 | 00:02:47 | 28 days it said that for clicks too but |
| 00:02:46 | 00:02:49 | then we could see the difference between |
| 00:02:47 | 00:02:51 | cost from a percentage and the actual |
| 00:02:49 | 00:02:53 | dollar amount going over again let's |
| 00:02:51 | 00:02:55 | look at impressions and there we can see |
| 00:02:53 | 00:02:57 | how impressions have changed over the |
| 00:02:55 | 00:03:00 | past 28 days if we choose one of these |
| 00:02:57 | 00:03:02 | options we can go down to view trend |
| 00:03:00 | 00:03:04 | details so the top portion is still the |
| 00:03:02 | 00:03:06 | same view that we saw on the previous |
| 00:03:04 | 00:03:08 | screen i'm going to quickly go down |
| 00:03:06 | 00:03:09 | there we see recommendations same stuff |
| 00:03:08 | 00:03:11 | that you would find on the |
| 00:03:09 | 00:03:12 | recommendations page you can look and |
| 00:03:11 | 00:03:15 | see if it's actually going to have an |
| 00:03:12 | 00:03:17 | impact on there not truly related to the |
| 00:03:15 | 00:03:18 | search trends section in my opinion and |
| 00:03:17 | 00:03:19 | i'm not going to go over the |
| 00:03:18 | 00:03:21 | recommendations part but let's scroll |
| 00:03:19 | 00:03:24 | down a little bit more to get a better |
| 00:03:21 | 00:03:26 | understanding so within that search |
| 00:03:24 | 00:03:28 | category that we clicked on we see if i |
| 00:03:26 | 00:03:30 | move my mouse over we're starting on |
| 00:03:28 | 00:03:32 | your account so it's showing us search |
| 00:03:30 | 00:03:34 | terms that were triggered from our live |
| 00:03:32 | 00:03:36 | campaigns and there we have seen the |
| 00:03:34 | 00:03:38 | difference in clicks for these search |
| 00:03:36 | 00:03:40 | terms and then the search volume for |
| 00:03:38 | 00:03:42 | australia remember that was the country |
| 00:03:40 | 00:03:44 | for that specific view and just like in |
| 00:03:42 | 00:03:46 | the previous view instead of clicks you |
| 00:03:44 | 00:03:48 | can switch between the cost and the |
| 00:03:46 | 00:03:51 | impressions so just looking at the top |
| 00:03:48 | 00:03:53 | row in this one box again i apologize i |
| 00:03:51 | 00:03:55 | have to blur things out this specific |
| 00:03:53 | 00:03:58 | search term that's coming from this |
| 00:03:55 | 00:04:00 | specific campaign has seen a growth in |
| 00:03:58 | 00:04:01 | impressions and it's also seeing |
| 00:04:00 | 00:04:04 | positive growth from overall search |
| 00:04:01 | 00:04:06 | volume in australia if i wanted to view |
| 00:04:04 | 00:04:09 | more at a time i could add up to 25 rows |
| 00:04:06 | 00:04:10 | to view or i can just slide over to see |
| 00:04:09 | 00:04:12 | different search terms and different |
| 00:04:10 | 00:04:14 | search trend reports so those are the |
| 00:04:12 | 00:04:16 | ones that were just in our account if i |
| 00:04:14 | 00:04:19 | go over to new terms here we might get |
| 00:04:16 | 00:04:21 | some ideas of newer terms to consider |
| 00:04:19 | 00:04:23 | adding to the account if it makes sense |
| 00:04:21 | 00:04:25 | we see we just have search volume but |
| 00:04:23 | 00:04:27 | you can still scroll over and view some |
| 00:04:25 | 00:04:28 | different options if i scroll down a |
| 00:04:27 | 00:04:30 | little bit we get a few more |
| 00:04:28 | 00:04:31 | recommendations of course but in a |
| 00:04:30 | 00:04:33 | different view they're showing us |
| 00:04:31 | 00:04:35 | overall campaigns and then another cool |
| 00:04:33 | 00:04:37 | view is that we get to see some auction |
| 00:04:35 | 00:04:39 | insights we understand that you can go |
| 00:04:37 | 00:04:41 | at the account and campaign level and |
| 00:04:39 | 00:04:42 | look at your auction insights but this |
| 00:04:41 | 00:04:45 | one's looking at impression share for |
| 00:04:42 | 00:04:47 | the campaigns that fall within that one |
| 00:04:45 | 00:04:48 | search terms category that we originally |
| 00:04:47 | 00:04:50 | looked at so it's kind of a different |
| 00:04:48 | 00:04:52 | view because it's all related and then |
| 00:04:50 | 00:04:53 | if we scroll down to the bottom they're |
| 00:04:52 | 00:04:55 | giving us different trends that we can |
| 00:04:53 | 00:04:57 | look at with different search term |
| 00:04:55 | 00:04:58 | categories so just like we did when we |
| 00:04:57 | 00:05:00 | originally jumped in this account we can |
| 00:04:58 | 00:05:02 | go and view trend details and here we |
| 00:05:00 | 00:05:04 | get the same view just for the different |
| 00:05:02 | 00:05:06 | search trend category so i'm going to |
| 00:05:04 | 00:05:08 | head back to the main insights this is |
| 00:05:06 | 00:05:10 | where we first jumped in within this |
| 00:05:08 | 00:05:11 | account scroll down a little bit and |
| 00:05:10 | 00:05:13 | network security was the first one we |
| 00:05:11 | 00:05:15 | looked at for australia but now we see |
| 00:05:13 | 00:05:17 | it for the united states and the |
| 00:05:15 | 00:05:19 | australia one that we looked at above |
| 00:05:17 | 00:05:21 | was for last month this united states |
| 00:05:19 | 00:05:22 | network security category is for last |
| 00:05:21 | 00:05:24 | month but we can look at the same |
| 00:05:22 | 00:05:27 | category in the united states for the |
| 00:05:24 | 00:05:29 | last year so over the past year search |
| 00:05:27 | 00:05:30 | interest has grown eleven percent i |
| 00:05:29 | 00:05:33 | could be finding out since there is a |
| 00:05:30 | 00:05:34 | growing interest in the network security |
| 00:05:33 | 00:05:36 | category and if that is an important |
| 00:05:34 | 00:05:38 | part of my business we can see there's |
| 00:05:36 | 00:05:40 | an opportunity there to most likely put |
| 00:05:38 | 00:05:41 | a little bit more budget into the search |
| 00:05:40 | 00:05:43 | terms for this category if it's |
| 00:05:41 | 00:05:45 | important to my business and i want to |
| 00:05:43 | 00:05:47 | capitalize on this growth if we scroll |
| 00:05:45 | 00:05:49 | over a little bit you see it's looking |
| 00:05:47 | 00:05:51 | at network security comparing the last |
| 00:05:49 | 00:05:54 | year but for australia and if we view |
| 00:05:51 | 00:05:56 | trend details we can look at demand then |
| 00:05:54 | 00:05:58 | for the past year again in our entire |
| 00:05:56 | 00:06:00 | account or maybe look at new terms that |
| 00:05:58 | 00:06:02 | have been growing over the past year so |
| 00:06:00 | 00:06:04 | this is just one account and a few |
| 00:06:02 | 00:06:05 | different options that google is |
| 00:06:04 | 00:06:06 | recommending let's hop into a different |
| 00:06:05 | 00:06:08 | one |
| 00:06:06 | 00:06:10 | so i hopped into a larger account that |
| 00:06:08 | 00:06:12 | has many campaigns and a good amount of |
| 00:06:10 | 00:06:14 | keywords in them and this one gives us a |
| 00:06:12 | 00:06:15 | little bit different view we still get |
| 00:06:14 | 00:06:18 | the recommendations at the top that you |
| 00:06:15 | 00:06:19 | can view apply ignore that's fine so i'm |
| 00:06:18 | 00:06:21 | going to jump down a little bit and here |
| 00:06:19 | 00:06:24 | we see a different view instead of |
| 00:06:21 | 00:06:25 | looking at one specific search category |
| 00:06:24 | 00:06:27 | and how it's performing compared to the |
| 00:06:25 | 00:06:30 | last month or the last year this view is |
| 00:06:27 | 00:06:32 | giving us multiple rows and each row is |
| 00:06:30 | 00:06:34 | a different search category now for just |
| 00:06:32 | 00:06:36 | choosing one search category again sorry |
| 00:06:34 | 00:06:38 | i have to blur these out we can click on |
| 00:06:36 | 00:06:40 | the arrow next to it to expand a |
| 00:06:38 | 00:06:41 | specific search category and then |
| 00:06:40 | 00:06:44 | they're showing us the search term |
| 00:06:41 | 00:06:45 | groupings for the main category gonna |
| 00:06:44 | 00:06:47 | bring it back up because there's really |
| 00:06:45 | 00:06:48 | not much to see if i have to blur |
| 00:06:47 | 00:06:50 | everything out but if we move over to |
| 00:06:48 | 00:06:53 | the campaigns it's showing us how many |
| 00:06:50 | 00:06:55 | campaigns and how many ad groups have |
| 00:06:53 | 00:06:57 | keywords that relate to the search terms |
| 00:06:55 | 00:06:59 | within these categories so in this view |
| 00:06:57 | 00:07:01 | i can look at the campaigns that have |
| 00:06:59 | 00:07:03 | search terms that fall under this |
| 00:07:01 | 00:07:06 | specific category i can look and see if |
| 00:07:03 | 00:07:08 | overall impressions are increasing is |
| 00:07:06 | 00:07:09 | search volume and search interest |
| 00:07:08 | 00:07:12 | increasing for search terms within this |
| 00:07:09 | 00:07:14 | category if they are i can change this |
| 00:07:12 | 00:07:16 | column to potentially look at clicks |
| 00:07:14 | 00:07:17 | conversions conversion value my |
| 00:07:16 | 00:07:19 | click-through rate to see if it's a |
| 00:07:17 | 00:07:21 | growing area for these campaigns within |
| 00:07:19 | 00:07:22 | my account you might need to look at a |
| 00:07:21 | 00:07:24 | few other views to actually see if it's |
| 00:07:22 | 00:07:26 | profitable or something that you do want |
| 00:07:24 | 00:07:28 | to invest more in but if it is |
| 00:07:26 | 00:07:30 | profitable it's giving you good returns |
| 00:07:28 | 00:07:32 | this can give you decent insights based |
| 00:07:30 | 00:07:34 | on growing search volume to go back to |
| 00:07:32 | 00:07:36 | your boss your manager whomever and let |
| 00:07:34 | 00:07:38 | them know there's going to be more |
| 00:07:36 | 00:07:39 | opportunity to capitalize on different |
| 00:07:38 | 00:07:41 | search terms here now we're looking here |
| 00:07:39 | 00:07:43 | at the campaign view we can head over to |
| 00:07:41 | 00:07:46 | search terms and there we see |
| 00:07:43 | 00:07:48 | subcategories so it's taking this main |
| 00:07:46 | 00:07:51 | category that i had to blur out and it's |
| 00:07:48 | 00:07:53 | breaking it into subcategories or again |
| 00:07:51 | 00:07:54 | you can go over to the arrow click on it |
| 00:07:53 | 00:07:56 | it's going to break it down into much |
| 00:07:54 | 00:07:58 | more specific search terms that you can |
| 00:07:56 | 00:08:00 | look at and potentially give you new |
| 00:07:58 | 00:08:02 | ideas of keywords to either add to your |
| 00:08:00 | 00:08:04 | account or maybe get more aggressive on |
| 00:08:02 | 00:08:06 | and put more budget towards if you're |
| 00:08:04 | 00:08:07 | seeing success with it i'm not going to |
| 00:08:06 | 00:08:08 | click on a drop down because i'm going |
| 00:08:07 | 00:08:10 | to have to blur everything out anyway so |
| 00:08:08 | 00:08:13 | i'm going to close this one here we're |
| 00:08:10 | 00:08:14 | back to the main search terms group view |
| 00:08:13 | 00:08:16 | and one cool thing about this view if |
| 00:08:14 | 00:08:18 | you do get it is going to be the filter |
| 00:08:16 | 00:08:19 | maybe you want to look a specific |
| 00:08:18 | 00:08:21 | category of search terms it's an |
| 00:08:19 | 00:08:23 | important area for your business and you |
| 00:08:21 | 00:08:25 | want to see if it's growing do you have |
| 00:08:23 | 00:08:27 | an opportunity to grow in this area in |
| 00:08:25 | 00:08:29 | the future so this i'll just click |
| 00:08:27 | 00:08:31 | search category this partikular account |
| 00:08:29 | 00:08:33 | has regional campaigns well i know i |
| 00:08:31 | 00:08:35 | typed in a specific city the naming |
| 00:08:33 | 00:08:37 | convention just represents a bigger area |
| 00:08:35 | 00:08:39 | around a larger city around the country |
| 00:08:37 | 00:08:40 | so for this partikular client they |
| 00:08:39 | 00:08:43 | really want to grow in the seattle |
| 00:08:40 | 00:08:45 | market so we already have campaigns and |
| 00:08:43 | 00:08:47 | ad groups targeting keywords that do |
| 00:08:45 | 00:08:48 | mention seattle in it but we want more |
| 00:08:47 | 00:08:50 | we want more opportunities and we want |
| 00:08:48 | 00:08:52 | to see are we hitting the right markets |
| 00:08:50 | 00:08:54 | when we're looking at growing so we're |
| 00:08:52 | 00:08:56 | looking in the search categories we can |
| 00:08:54 | 00:08:58 | see that our own clicks are up but |
| 00:08:56 | 00:08:59 | search volume is only increasing in one |
| 00:08:58 | 00:09:01 | of the search categories but before i |
| 00:08:59 | 00:09:03 | panic i may want to change my date range |
| 00:09:01 | 00:09:04 | because if i go back up we see i'm only |
| 00:09:03 | 00:09:06 | looking at week over week let's head |
| 00:09:04 | 00:09:07 | over to month over month and that's |
| 00:09:06 | 00:09:09 | going to change our numbers so when i |
| 00:09:07 | 00:09:12 | did that not only did we get an |
| 00:09:09 | 00:09:14 | additional seattle category we now see |
| 00:09:12 | 00:09:16 | that search volume is up month over |
| 00:09:14 | 00:09:18 | month for the seattle search categories |
| 00:09:16 | 00:09:19 | not too concerned about that third row |
| 00:09:18 | 00:09:21 | because it's six clicks overall so that |
| 00:09:19 | 00:09:23 | percentage increase isn't really that |
| 00:09:21 | 00:09:25 | big but for the other two categories |
| 00:09:23 | 00:09:27 | where we see a thousand to ten thousand |
| 00:09:25 | 00:09:29 | searches over the past month a twenty |
| 00:09:27 | 00:09:30 | percent increase is pretty good so this |
| 00:09:29 | 00:09:32 | could be something i wanna come back to |
| 00:09:30 | 00:09:34 | continuously if the view is showing up |
| 00:09:32 | 00:09:37 | in my insights just to see how this |
| 00:09:34 | 00:09:40 | seattle search category is performing |
| 00:09:37 | 00:09:42 | are we growing so in this one in terms |
| 00:09:40 | 00:09:44 | of clicks our clicks are down but search |
| 00:09:42 | 00:09:46 | volume is up so i can look within the |
| 00:09:44 | 00:09:48 | campaigns and the ad groups that are |
| 00:09:46 | 00:09:50 | affected within the search category and |
| 00:09:48 | 00:09:52 | see what can i do to improve clicks |
| 00:09:50 | 00:09:54 | again it all comes back to if you're |
| 00:09:52 | 00:09:56 | seeing good performance and good return |
| 00:09:54 | 00:09:57 | for these campaigns and ad groups so |
| 00:09:56 | 00:09:59 | you're going to have to weigh in what's |
| 00:09:57 | 00:10:00 | going to be better for your account i |
| 00:09:59 | 00:10:02 | can't give you that direction now you |
| 00:10:00 | 00:10:04 | just focused on overall growth and |
| 00:10:02 | 00:10:06 | awareness in this area and you just want |
| 00:10:04 | 00:10:08 | to be there and get more visibility or |
| 00:10:06 | 00:10:10 | are you still really driven by overall |
| 00:10:08 | 00:10:11 | performance that's for you to decide now |
| 00:10:10 | 00:10:13 | i know i looked at search category for |
| 00:10:11 | 00:10:15 | one of the examples i'm just going to x |
| 00:10:13 | 00:10:17 | out of this it's going to remove my |
| 00:10:15 | 00:10:19 | seattle search category filter then we |
| 00:10:17 | 00:10:21 | could look at conversions growth if you |
| 00:10:19 | 00:10:23 | want to look at where are you converting |
| 00:10:21 | 00:10:25 | within your account might help you find |
| 00:10:23 | 00:10:27 | new opportunities to expand upon the |
| 00:10:25 | 00:10:29 | areas that are already working well or |
| 00:10:27 | 00:10:30 | you can look at search volume growth |
| 00:10:29 | 00:10:32 | show me search categories that have had |
| 00:10:30 | 00:10:34 | volume growth greater than 10 percent |
| 00:10:32 | 00:10:36 | within the past month over month if i |
| 00:10:34 | 00:10:38 | move my mouse out of the way can i |
| 00:10:36 | 00:10:39 | mention this is an account that focus on |
| 00:10:38 | 00:10:42 | specific regions now i can see |
| 00:10:39 | 00:10:44 | specifically which search category |
| 00:10:42 | 00:10:45 | regions have been showing growth over |
| 00:10:44 | 00:10:46 | the past month and if we look at the |
| 00:10:45 | 00:10:48 | campaign columns we see the number of |
| 00:10:46 | 00:10:49 | campaigns and ad groups are different |
| 00:10:48 | 00:10:51 | depending on what we're targeting for |
| 00:10:49 | 00:10:53 | each of these categories this view has |
| 00:10:51 | 00:10:55 | been the most helpful for us to look at |
| 00:10:53 | 00:10:57 | growth to give us ideas on where we can |
| 00:10:55 | 00:10:59 | try to research and expand upon the best |
| 00:10:57 | 00:11:01 | performing areas in the account |
| 00:10:59 | 00:11:03 | sometimes we see it on the flip side |
| 00:11:01 | 00:11:04 | sometimes certain categories are growing |
| 00:11:03 | 00:11:06 | and it may not be the most important |
| 00:11:04 | 00:11:07 | part to our business and depending on |
| 00:11:06 | 00:11:09 | how your campaigns and ad groups are |
| 00:11:07 | 00:11:11 | structured you may need to split out |
| 00:11:09 | 00:11:12 | certain categories into their own |
| 00:11:11 | 00:11:14 | campaigns if you want to limit the |
| 00:11:12 | 00:11:16 | budget sometimes search volume can grow |
| 00:11:14 | 00:11:17 | for areas that really aren't important |
| 00:11:16 | 00:11:19 | to your business so you want to make |
| 00:11:17 | 00:11:20 | sure you can control that just like when |
| 00:11:19 | 00:11:23 | we really went in depth with one search |
| 00:11:20 | 00:11:25 | category we can look at a variety of |
| 00:11:23 | 00:11:27 | different columns one at a time i'm |
| 00:11:25 | 00:11:29 | going to leave it as is and i'm being |
| 00:11:27 | 00:11:31 | honest here for this partikular account |
| 00:11:29 | 00:11:32 | this information has been very helpful |
| 00:11:31 | 00:11:34 | so i would want to go down there and |
| 00:11:32 | 00:11:36 | tell google yes so they can continue to |
| 00:11:34 | 00:11:39 | provide me this type of information in |
| 00:11:36 | 00:11:41 | the account so i can keep optimizing my |
| 00:11:39 | 00:11:43 | search campaigns and give me new ideas |
| 00:11:41 | 00:11:45 | to start researching to build upon the |
| 00:11:43 | 00:11:47 | performance so i'm going to click yes if |
| 00:11:45 | 00:11:49 | i scroll down a little bit there we're |
| 00:11:47 | 00:11:51 | seeing pretty much the same thing that |
| 00:11:49 | 00:11:52 | we saw in the original account different |
| 00:11:51 | 00:11:54 | search categories and how they're |
| 00:11:52 | 00:11:56 | trending in a specific date range now |
| 00:11:54 | 00:11:58 | i'm going to hop into one last account |
| 00:11:56 | 00:12:01 | and we're going to see one thing that |
| 00:11:58 | 00:12:02 | you may see in your account |
| 00:12:01 | 00:12:05 | and i want to show you this just so you |
| 00:12:02 | 00:12:07 | don't fully ignore this tool and while i |
| 00:12:05 | 00:12:09 | have to blur everything out i can tell |
| 00:12:07 | 00:12:12 | you this account focuses on business |
| 00:12:09 | 00:12:14 | finance services so every once in a |
| 00:12:12 | 00:12:17 | while and a few other accounts we will |
| 00:12:14 | 00:12:19 | see recommendations and trends like this |
| 00:12:17 | 00:12:21 | we have nothing in this account that has |
| 00:12:19 | 00:12:24 | to do anything with wine so sometimes |
| 00:12:21 | 00:12:25 | you are going to see performance trends |
| 00:12:24 | 00:12:28 | that aren't really relevant to your |
| 00:12:25 | 00:12:30 | business it is rare but it happens you |
| 00:12:28 | 00:12:32 | can just go back up give it a thumbs |
| 00:12:30 | 00:12:34 | down maybe give some feedback let google |
| 00:12:32 | 00:12:36 | know and hopefully i can come back and |
| 00:12:34 | 00:12:37 | see some different insights it's going |
| 00:12:36 | 00:12:39 | to be more relevant to the campaigns i |
| 00:12:37 | 00:12:42 | actually have running within this |
| 00:12:39 | 00:12:44 | account the insights page can be helpful |
| 00:12:42 | 00:12:46 | to learn about emerging trends within |
| 00:12:44 | 00:12:49 | your industry so you can identify |
| 00:12:46 | 00:12:51 | potential new areas to target or grow |
| 00:12:49 | 00:12:53 | within your account you can also see |
| 00:12:51 | 00:12:55 | depending on which view you have we can |
| 00:12:53 | 00:12:56 | look at longer date ranges either month |
| 00:12:55 | 00:12:58 | over month or sometimes looking over |
| 00:12:56 | 00:13:00 | within the past year if it shows up |
| 00:12:58 | 00:13:02 | within the insights section to see if |
| 00:13:00 | 00:13:04 | there's been some sustained interest |
| 00:13:02 | 00:13:06 | over time making sure that you're |
| 00:13:04 | 00:13:07 | keeping your focus on the keywords that |
| 00:13:06 | 00:13:10 | you're targeting to areas that have |
| 00:13:07 | 00:13:11 | shown to have continuous search volume |
| 00:13:10 | 00:13:13 | in the locations that you are targeting |
| 00:13:11 | 00:13:15 | and not just that you've added a bunch |
| 00:13:13 | 00:13:17 | of keywords or search terms to your |
| 00:13:15 | 00:13:18 | account that were only popular for a |
| 00:13:17 | 00:13:20 | limited time and you're not helping your |
| 00:13:18 | 00:13:23 | account grow yes this section will |
| 00:13:20 | 00:13:25 | combine other tools we've seen elements |
| 00:13:23 | 00:13:26 | of keyword planner within the search |
| 00:13:25 | 00:13:28 | trend reports we've seen elements of |
| 00:13:26 | 00:13:30 | auction insights but now it just gives |
| 00:13:28 | 00:13:32 | you a more collective view to look at |
| 00:13:30 | 00:13:35 | some of these with giving you more ideas |
| 00:13:32 | 00:13:37 | of what you can test based on recent |
| 00:13:35 | 00:13:39 | account performance just like many tools |
| 00:13:37 | 00:13:41 | in google we don't live or die by this |
| 00:13:39 | 00:13:43 | this isn't the only tool we use to look |
| 00:13:41 | 00:13:46 | for growth but it has given us some |
| 00:13:43 | 00:13:48 | pretty good suggestions or new ideas and |
| 00:13:46 | 00:13:50 | using the name insights on where we can |
| 00:13:48 | 00:13:52 | grow within the account so no matter |
| 00:13:50 | 00:13:54 | what size account you have check out |
| 00:13:52 | 00:13:56 | insights see if it's giving you some |
| 00:13:54 | 00:13:58 | information and hopefully you can come |
| 00:13:56 | 00:14:00 | back frequently and get new ideas to |
| 00:13:58 | 00:14:02 | look at within your account to keep |
| 00:14:00 | 00:14:04 | working towards continual growth search |
| 00:14:02 | 00:14:06 | trends is just one of the insight types |
| 00:14:04 | 00:14:08 | so hopefully we can create other videos |
| 00:14:06 | 00:14:10 | on some of the other pieces of |
| 00:14:08 | 00:14:12 | information you can look at under the |
| 00:14:10 | 00:14:14 | insights tab but for now if you have any |
| 00:14:12 | 00:14:16 | questions on how search trends work |
| 00:14:14 | 00:14:18 | within google ads please let us know in |
| 00:14:16 | 00:14:19 | the comments below thanks for watching |
| 00:14:18 | 00:14:21 | our video if you found it useful give us |
| 00:14:19 | 00:14:22 | a thumbs up below we release a new video |
| 00:14:21 | 00:14:24 | at least once a week so if you want to |
| 00:14:22 | 00:14:27 | see more from the paid media pros |
| 00:14:24 | 00:14:27 | channel be sure to subscribe |
| 00:14:33 | 00:14:35 | you |
