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google adsense vs facebook ads

Published on: August 3 2023 by pipiads

What's better, Google Ads or Facebook Ads? Well, we're about to find out! Hey everyone, I'm Neil Patel and this is what $1,500 gets you in website traffic - Facebook Ads versus Google Ads. Before we get started, make sure you subscribe to this channel and if you're on YouTube, click the alert notification!

Facebook Ads spend reached $31.43 billion in 2020, despite COVID-19. Now, in 2021, they did even better and they continue to just keep growing. And they're poised to increase by a whopping 20-22% in the next year, according to eMarketer. Facebook Ads and Google Ads are some of the most important ad platforms in the market today. Not only because they have a huge number of people that you can reach, but it also drives results. I wouldn't be in business or a digital marketer if I was spending a dollar to lose a dollar. I'm in digital marketing because when I spend a dollar, I make more than a dollar. And there's a couple of reasons why digital marketing is so amazing. It's because of your ability to segment your audiences and reach very specific groups of people in almost an instant timeframe. You also have a lot of data to understand what's going on, what's not working, where you should invest more, where you should invest less, because not everything is going to work out the way you want.

Now let's say you had $1,500 to spend on paid ads, how much traffic would you be able to generate? Now, leave a comment below telling me how many visitors you think you'll be able to generate. I'll wait a little bit. Leave a comment, let me know. Did you write it all right? Well, there are a few things that'll influence your results. First off, the industry you're in. If you're in things like going after cases, let's say in legal or mesothelioma or auto insurance, you're going to get a lot fewer visitors than if you're in, let's say, e-commerce. How much competitors are willing to pay for the clicks in your industry also affects how many visitors you're going to get. Also, how well-crafted and targeted your ads are are also affected. If your ads suck, people don't want to click on them, you're not going to get a lot of visitors, and you're going to have to pay more for each click because it's costing these networks money to show up your ads. Now, whether or not you're doing remarketing or retargeting, that's another question because that can affect your cost. Seasonality is a huge one. If you're selling Christmas trees, you could bet if you're selling Christmas trees in February each year, probably not going to get any clicks.

So let's take a hypothetical business and start from there. We're going to pretend that we're running a campaign for a realtor in Los Angeles, California. Let's say this realtor is targeting an area within Los Angeles called Burbank, and they want to generate leads for apartment rentals. On Google Ads, this realtor is going to be targeting three keywords: apartments for rent in Burbank, California, Burbank apartments for rent, and Burbank apartment rentals. When you check these keywords on Ubersuggest, they have a combined search volume of 5,100 searches a month. Now, according to WordStream, in the real estate industry, the average click-through rate is 3.71%. That means you get, on average, 189 visitors a month with an average cost per click of $2.25, and this would cost you an average of $427. And it would take you roughly three months to spend all your budget. By the end, you have roughly 667 visitors.

Now, with Facebook Ads, it's hard to predict how many clicks you would get and in how much time. But based on the estimation costs from WordStream for the real estate industry, we can at least get a sense of how many visitors you would get and roughly at what cost per click. According to WordStream, per click on Facebook Ads targeting real estate, it would be around $1.81. If you take a budget of $1,005 and divide it by $1.81, that will lead you to roughly 828 clicks. Now, I'm not saying that these would be the actual numbers that you would see in real life in a campaign, but it gives you a pretty good idea and rough estimations based on previous data. In theory, Facebook Ads will give you 161 visitors more than Google, but that would depend on how your ads are performing on both platforms.

Now, here's the thing. Google will drive you fewer clicks, but what people don't really tell you is we see much higher conversion rates on Google than we do on Facebook. Remember, when someone Googles apartments for rent in Burbank, California, they're looking for an apartment. On Facebook, you've got to target people in Burbank or around Burbank that you think may be looking for an apartment, but they may not be. And they click on your ad and they're more of a look-loo, and they may not even be interested. So, it doesn't convert as well. So what we've seen overall is Facebook is cheaper and you can tend to get more clicks, but they don't convert as well. Overall, for most businesses, we see them spending more money on Google because Google converts better. So if I were you, I wouldn't just use Google or Facebook. I would use both. As long as it's profitable, keep scaling them both up. If you need help with your Google or Facebook Ads, check out my ad agency, NP Digital. If you enjoyed this video, like it, share it, tell your people about it. Thank you very much.

🔴 3 Trik Facebook Ads To Adsense Ini Hasilkan Puluhan Juta Perhari Modal Website‼️Part 3 - Syavix Be

Hello, Assalamualaikum warahmatullahiwabarakatuh. I am back here again. On this occasion, I will discuss tricks for Facebook ads and Epson ets2. So, what is xcr in Facebook ads? Xcr stands for fixed gear, which refers to high click rates. In Google Adsense Indonesia, this is known as rkb, which measures the click-to-impression ratio. The benefit of having a high click-to-impression ratio is that it increases earnings. A high ratio indicates that the placement of icons is effective and many ads are clicked by visitors.

Now, let's focus on the three points commonly used by Facebook ads players. Firstly, use a responsive template. The loading speed should be fast and the display should be clear. This is important because a fast-loading template and strategic ad placement can increase the number of clicks, resulting in a high click-to-impression ratio. Secondly, minimize invalid traffic. This can be achieved by using a responsive template, which reduces the occurrence of invalid traffic. Additionally, using an auto-refresh script can also help increase views. Lastly, avoid floating ads. Floating ads can be dangerous as they can lead to banner and ad restrictions. It is recommended to avoid using floating ads as they can lead to high click rates, which may be seen as unhealthy by Google.

In conclusion, it is important to use a responsive template, minimize invalid traffic, and avoid floating ads when using Facebook ads. These strategies can help increase earnings and ensure the effectiveness of your ads. Don't forget to subscribe for more helpful videos. Assalamualaikum warahmatullahiwabarakatuh.

Native Ads: Search- vs. Content Arbitrage (Google AdSense) – The Differences

Let's talk about Arbitrage. I already made a video about Arbitrage on YouTube and I saw that you guys want more information about how Arbitrage works in combination with Native traffic from platforms like Taboola and our brand new Gemini. This is the first video in a new series about Arbitrage, so be sure to check out my playlist on YouTube for more content.

- Hi everyone, I'm Marcel Zatler, the founder of Purple Black and an expert in Native advertising. We run performance campaigns on Native advertising traffic sources like Taboola and Gemini.

- Native advertising is a sneaky advertising method that many people don't even recognize as ads. But today, I want to talk about the Arbitrage part of Native advertising, which can be a bit scammy if not done correctly.

- Arbitrage requires a lot of money to run successful campaigns, so it's not for everyone. If you can afford to invest a significant amount each month, then Arbitrage might be the right method for you.

- There are two main methods of Arbitrage: search Arbitrage and content Arbitrage. Let's dive deeper into each method.

Search Arbitrage:

- In search Arbitrage, you pay for traffic from platforms like Taboola and Outbrain, and you have a search engine or feed where prospects interested in a specific topic click on your ads.

- It's important to choose relevant keywords that are currently popular. For example, breast cancer is a huge keyword in search Arbitrage. You want to target keywords that people are interested in and willing to click on.

- Some popular paid traffic sources for search Arbitrage are Taboola, Outbrain, and Gemini. Feed providers include Sado, Domain Active, System One, and Tonic.

Content Arbitrage:

- In content Arbitrage, you need a Google AdSense account and a website with an image gallery. You purchase traffic from platforms like Taboola and Outbrain and use catchy headlines to get people to click on your page.

- The goal is to get people to click through multiple pages, as you get paid by Google AdSense for each click. You want to maximize the number of clicks to increase your earnings.

- Content Arbitrage requires a good eye for trends and knowing what people are interested in. It's important to search for new topics and not just focus on the big, overused ones.

Why Native traffic is a good fit for Arbitrage:

- Native advertising platforms like Taboola, Outbrain, and Gemini are a good fit for Arbitrage because you have full control over your budget. You can set the exact amount you want to pay for each click.

- Native traffic is generally cheaper than other traffic sources like Facebook. The cost per click (CPC) and cost per thousand impressions (CPM) are lower, making it more profitable for Arbitrage.

- Arbitrage can be a profitable strategy if done correctly and with a significant investment. It's important to choose the right keywords and topics for search and content Arbitrage.

- Native advertising platforms like Taboola, Outbrain, and Gemini provide the control and affordability needed for successful Arbitrage campaigns.

- I hope you found this video helpful and informative. Please leave a comment below with any questions or topics you'd like me to cover in future videos on Arbitrage with Native ads.

- If you enjoyed this video, please give it a thumbs up and consider subscribing to my channel for more content. Thank you for watching and see you next time!

⚠️ Should you use Facebook for Google Adsense Blog Traffic? | Adsense arbitrage Facebook Ads.

In this article, we will discuss the usage and impact of various online platforms such as YouTube, Facebook, and Google. We will explore their daily user activity, the popularity of Google Play, and the role of these platforms in the lives of millions of internet users.

1. YouTube:

- YouTube is a widely popular platform for video sharing and consumption.

- It attracts around 1.5 billion daily users.

- Users spend an average of 60 minutes per day on YouTube.

- YouTube is owned by Google.

2. Facebook:

- Facebook is one of the largest social media platforms in the world.

- It has a massive user base of over 2 billion people.

- Users spend around 8 hours per day on Facebook.

- Facebook is a competitor to Google.

3. Google:

- Google is a leading search engine and tech giant.

- It dominates the online search market with around 80% market share.

- Google processes more than 5 billion search queries daily.

- Google offers various services and products, including Google Play.

4. Google Play:

- Google Play is an app store for Android devices.

- It offers millions of apps, games, and digital content.

- Google Play has over 1 billion active users per month.

- It provides a platform for developers to distribute their creations.

5. User Engagement:

- Google users spend an average of 15 minutes per day on the platform.

- YouTube and Google Play contribute significantly to Google's overall user engagement.

- Google's daily user activity exceeds 800 million.

6. Human Interaction:

- Google's search engine is primarily used by humans for information retrieval.

- The number of human interactions with Google is estimated to be around 10,000 per second.

- Google Play and other Google services also require human interactions for downloading and using apps.

7. Other Platforms:

- OTP (One-Time Password) is a security measure used by Google for user authentication.

- FD (Fixed Deposit) is a financial investment scheme offered by certain banks.

- Google Idea refers to the concept of generating and implementing new ideas within Google.

In conclusion, YouTube, Facebook, and Google are influential platforms that shape the online experience of millions of users worldwide. Google's dominance in search and its various services, including YouTube and Google Play, play a significant role in the digital lives of people. Facebook, on the other hand, remains a popular social media platform with a massive user base. These platforms continue to evolve and shape the future of online interactions and content consumption.

DO THIS to Integrate Your Facebook Ads and Google Ads 💪

Facebook Ads and Google Ads: Working Together for Maximum Results

Facebook ads and Google ads are the two biggest advertising platforms in the world. If your business is not utilizing both platforms, you are missing out on a massive amount of traffic and sales. In this article, we will explore how these two platforms can work together to maximize your reach and impact.

Targeting Differences:

The first thing to consider when using both Facebook ads and Google ads is the difference in targeting. Google ads allow you to appear in front of your target customers at the very moment they are searching for your services. On the other hand, Facebook ads allow you to prospect your traffic and target people based on their demographics and interests. Both platforms have their advantages, so it is essential to use them together to cover all levels of the buying funnel.

Traffic Generation:

Facebook ads offer a larger reach for a lower cost compared to Google ads. This means that you can generate a ton of relevant traffic to your website by targeting your perfect demographics and customer profiles on Facebook. This traffic can then be added to your retargeting lists. However, don't stop there. Use this traffic to retarget on Google ads as well. By integrating your campaigns, you can match your creative across platforms, making your ads more memorable and increasing the likelihood of conversions.

Retargeting Banners and Search:

Retargeting banners on Google are a great way to remind potential customers of your brand and increase conversions. However, you should also consider retargeting with search. If someone visits your website from a Facebook ad and leaves without making a purchase, they may go to Google to search for similar services. By using remarketing lists for search ads, you can customize your bids and ads based on the knowledge that they have been to your website before. This integrated approach helps to create a cohesive user journey and increases the effectiveness of your campaigns.

Tracking and Analytics:

To measure the impact of your integrated campaigns, make sure you have Google Analytics installed. Use the Conversions tab, Multi-Channel Funnels, and Top Conversion Paths to see how people are interacting with your website across different platforms and traffic sources. You can also view the impact of specific Facebook campaigns by tagging them correctly. This data will give you insights into which campaigns are working and help you optimize your overall marketing strategy.

Integrating Facebook ads and Google ads is crucial for reaching all levels of your target audience and maximizing your conversions. By utilizing the unique strengths of each platform and creating cohesive campaigns, you can ensure that your brand is consistently present and memorable to potential customers. Remember to track your results and make adjustments as needed to continuously improve your marketing efforts.

If you're interested in learning more about PPC advertising and how to effectively use Facebook ads and Google ads together, consider enrolling in the PPC Accelerator program. With over 80 step-by-step tutorial videos and access to additional courses, you'll gain the knowledge and skills to optimize your campaigns and drive success. Don't miss out on this opportunity to take your advertising to the next level. Enroll today!

Adsense Arbitrage - Running Facebook Ads to Make a Profit on Google Adsense

Hello, guys! Welcome to the TechyRak YouTube channel. Today, I'm going to show you my Facebook Ads account and my Google AdSense account. I paid $23 on Facebook and made $72 on Google AdSense. This is called AdSense arbitrage.

So, AdSense arbitrage means buying cheap, legit traffic and selling it to Google AdSense to make a profit. In this method, you make a return on the investment you make. Here are the requirements you need:

- Facebook profile

- Hosting and domain

- Website with your chosen niche

You can choose any type of niche. If you need hosting and domain recommendations, check out the link in the description below.

Now, for the chosen topic, let's say health. You'll go to Facebook and search for pages related to your niche. Follow and like their content. This will give you an idea of what's trending. Copy the trending articles and rewrite them in your own words to make them unique for promoting with AdSense. You can use a content writer service if needed.

Next, start promoting these articles on Facebook through Facebook ads. Duplicate the ad sets to reach more people. You'll be spending money on ads, but it will bring a lot of traffic to the articles on your website. This traffic will generate income and a return on the money you're spending on Facebook ads.

To show you that this method works, I'll show you my AdSense account. As you can see, I've been earning money with my AdSense account just by running Facebook ads to the articles. The aim here is to take the trending articles and use their engagement to your advantage. If they've been trending on Facebook, using them will make you trend too and bring in a lot of traffic to your website.

To increase the click-through rate of your articles, divide them into next and previous sections. You can use a plugin to do this. Reach out to me in the description below, and I'll help you set it up on your website.

Now, let's talk about running Facebook ads. Create an ad and choose the option to get more traffic. Turn off campaign budget optimization and choose your target audience. I normally choose the most performing countries like the United States. Choose the age range and keep the audience broad.

For ad targeting suggestions, consider the topic of your article. For example, if it's about anti-aging, target women since they are more interested in skincare products. Leave the language as is.

In the ad setup, link your website so Facebook can pull the article from there. For images, you can use trending images from related Facebook pages or create your own using free stock images from Pixabay. Add the chosen image to your ad and make all the necessary settings.

Direct the Facebook ads campaign to the article you want to promote. This will ensure that all the traffic from the campaign goes to your website. More clicks on your website mean more money from Google AdSense.

Running Facebook ads is easy, and I can help you set them up. If you're facing issues getting approved for Google AdSense, I can help with that too. Just reach out to me in the description below. Let's work together and make some awesome results!

In conclusion, AdSense arbitrage is a profitable method of buying cheap traffic and selling it to Google AdSense. By following the steps mentioned above, you can make a return on the investment you make in Facebook ads. Good luck with your AdSense arbitrage journey!

Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing

There are two major advertising platforms: Facebook and Google. Which one should you use? In this article, I will break down the difference between Facebook advertising and Google advertising and show you which one is best for your business.

Google AdWords is intent-based. Users type in specific keywords based on what they are looking for, such as buy a cheap cellphone or cheap hotels in Las Vegas. Google AdWords is great for businesses that want to target customers who are actively searching for a particular product or service. For example, if someone types in auto insurance on Google, it is likely that they are looking for auto insurance.

On the other hand, Facebook Ads are not intent-based. Users on Facebook are primarily looking to connect with friends and browse through content. Therefore, creating an ad that directly promotes a product or service, like Auto Insurance Buy now Get Geico right away, won't work as well on Facebook as it would on Google. Facebook is better suited for businesses that want to target a broad audience. For example, if you want to reach women who are interested in beauty, Facebook is a great platform to promote your new beauty product.

The main difference between Facebook and Google is that Facebook allows you to target a segmented audience, such as beauty enthusiasts or business owners. With Facebook, you can create ads that drive people to a landing page, but the landing page should not immediately push them to buy. Instead, it is more effective to provide educational information, such as a blog post or webinar, that highlights the benefits of your product or service. Once they are informed, you can then convert them into customers.

In contrast, Google AdWords is best for businesses that want to target users with specific intent. You can create ads that directly lead users to a page where they can make a purchase.

Overall, the decision between Facebook and Google advertising depends on your business goals. If you are selling a high-end product or service and want to target users with specific intent, Google AdWords is the way to go. If you want to reach a broad audience and educate them about your product or service before converting them into customers, Facebook Ads is the better option.

In conclusion, both Facebook and Google advertising have their own strengths and should be used based on your business objectives. Consider the intent of your target audience and the type of content that will resonate with them before deciding which platform to use.

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