Google Adwords Tutorial 2022 with Step by Step Walkthrough
Published on: December 5 2022 by Travis Marziani
Google Adwords Tutorial 2022 with Step by Step Walkthrough
Table of Contents
Google Adwords Tutorial 2022 with Step by Step Walkthrough
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | there's five steps to creating your |
| 00:00:01 | 00:00:06 | first ad with adwords the first is |
| 00:00:04 | 00:00:07 | keyword research which we're going to do |
| 00:00:06 | 00:00:10 | in just a second here then we're going |
| 00:00:07 | 00:00:13 | to set up a campaign set up an ad group |
| 00:00:10 | 00:00:15 | and set up an ad within that ad group |
| 00:00:13 | 00:00:16 | and i'll tok about all these in depth |
| 00:00:15 | 00:00:19 | as we go and the last thing i'm going to |
| 00:00:16 | 00:00:21 | tok about are some advanced features so |
| 00:00:19 | 00:00:23 | by the end of this tutorial you're going |
| 00:00:21 | 00:00:25 | to go from a beginner at adwords to a |
| 00:00:23 | 00:00:28 | complete pro so if you don't already |
| 00:00:25 | 00:00:29 | have a gmail account that you need to go |
| 00:00:28 | 00:00:31 | sign up for a gmail account it's |
| 00:00:29 | 00:00:33 | obviously free but once you get your |
| 00:00:31 | 00:00:35 | gmail account which i already have you |
| 00:00:33 | 00:00:37 | go to adwords.com and just click start |
| 00:00:35 | 00:00:37 | now |
| 00:00:38 | 00:00:42 | now for people with new accounts this |
| 00:00:39 | 00:00:44 | screen may come up and i don't recommend |
| 00:00:42 | 00:00:45 | going through and using this what i |
| 00:00:44 | 00:00:47 | recommend doing is clicking experience |
| 00:00:45 | 00:00:50 | with google ads because it'll fast |
| 00:00:47 | 00:00:52 | forward you into a much better way of |
| 00:00:50 | 00:00:54 | setting up your ads setting up your |
| 00:00:52 | 00:00:56 | campaigns which will ultimately save you |
| 00:00:54 | 00:00:58 | money the first real step is to do |
| 00:00:56 | 00:01:00 | keyword research figure out what someone |
| 00:00:58 | 00:01:03 | would type into google to find your |
| 00:01:00 | 00:01:06 | product now this is a bit of a catch-22 |
| 00:01:03 | 00:01:08 | to get access to the google keyword |
| 00:01:06 | 00:01:10 | planner which is a free tool that google |
| 00:01:08 | 00:01:12 | gives you you have to go through and you |
| 00:01:10 | 00:01:14 | have to create your first ad so right |
| 00:01:12 | 00:01:16 | now i'm going to show you how to create |
| 00:01:14 | 00:01:18 | an ad and at this point you should just |
| 00:01:16 | 00:01:20 | whatever keywords you think someone |
| 00:01:18 | 00:01:22 | might go to google to type in and find |
| 00:01:20 | 00:01:24 | your product that's the keywords you |
| 00:01:22 | 00:01:25 | should use but then as soon as we're |
| 00:01:24 | 00:01:27 | done with this i'm going to show you how |
| 00:01:25 | 00:01:31 | to do proper keyword research so let's |
| 00:01:27 | 00:01:32 | make a first sample a test ad just so we |
| 00:01:31 | 00:01:34 | can get access to the google keyword |
| 00:01:32 | 00:01:36 | planner we're going to go over search |
| 00:01:34 | 00:01:38 | ads there's also display ads in |
| 00:01:36 | 00:01:40 | universal app ads which i don't |
| 00:01:38 | 00:01:42 | recommend either one of these two to |
| 00:01:40 | 00:01:44 | beginners search ads are the typical ads |
| 00:01:42 | 00:01:46 | you see when you search for something so |
| 00:01:44 | 00:01:47 | let's click that |
| 00:01:46 | 00:01:49 | and you can click whatever one you want |
| 00:01:47 | 00:01:51 | for now i'm gonna say website traffic |
| 00:01:49 | 00:01:53 | just to make it easy then at the bottom |
| 00:01:51 | 00:01:54 | here you're gonna put in the url of the |
| 00:01:53 | 00:01:56 | website that you're |
| 00:01:54 | 00:01:58 | want to send the ads to want to send the |
| 00:01:56 | 00:01:59 | traffic to i'm going to be using the |
| 00:01:58 | 00:02:01 | company vino cards which is my |
| 00:01:59 | 00:02:03 | girlfriend's company i taught her how to |
| 00:02:01 | 00:02:04 | create her own unique product her own |
| 00:02:03 | 00:02:06 | passion product and that's one thing |
| 00:02:04 | 00:02:08 | here on this channel that i do that's |
| 00:02:06 | 00:02:09 | different from most channels is they |
| 00:02:08 | 00:02:11 | teach you how to create your own unique |
| 00:02:09 | 00:02:12 | product my personal company is |
| 00:02:11 | 00:02:15 | performance nut butter but let's get |
| 00:02:12 | 00:02:16 | back to the tutorial with vino cards |
| 00:02:15 | 00:02:18 | when you get to this page you're going |
| 00:02:16 | 00:02:21 | to put in a campaign name so i'm going |
| 00:02:18 | 00:02:23 | to put vino cards general campaign |
| 00:02:21 | 00:02:24 | just to make things easy |
| 00:02:23 | 00:02:26 | now at this point we're setting up the |
| 00:02:24 | 00:02:28 | campaign so let me share some tips with |
| 00:02:26 | 00:02:29 | you on how to save some money one of the |
| 00:02:28 | 00:02:32 | first ones if you want to save a lot of |
| 00:02:29 | 00:02:34 | money uncheck that box so include google |
| 00:02:32 | 00:02:36 | search partners google search partners |
| 00:02:34 | 00:02:38 | just aren't as profitable as google is |
| 00:02:36 | 00:02:40 | from what i've seen and same thing |
| 00:02:38 | 00:02:43 | include google display network these are |
| 00:02:40 | 00:02:45 | ads that you might see on websites that |
| 00:02:43 | 00:02:48 | are display ads i only want to target |
| 00:02:45 | 00:02:49 | search keywords another thing to save |
| 00:02:48 | 00:02:51 | you money is make sure you're only doing |
| 00:02:49 | 00:02:53 | in the united states or whatever country |
| 00:02:51 | 00:02:55 | makes sense for you |
| 00:02:53 | 00:02:58 | languages we got english so that's good |
| 00:02:55 | 00:03:01 | budget i say five dollars a day that's a |
| 00:02:58 | 00:03:04 | nice budget to start obviously as you |
| 00:03:01 | 00:03:06 | become more confident you may want to |
| 00:03:04 | 00:03:08 | raise that budget you can do accelerated |
| 00:03:06 | 00:03:11 | or standard this also is up to you |
| 00:03:08 | 00:03:13 | accelerated delivery basically means |
| 00:03:11 | 00:03:15 | that it will spend google will send your |
| 00:03:13 | 00:03:17 | budge spend your budget as quickly as |
| 00:03:15 | 00:03:19 | possible so that means this five dollars |
| 00:03:17 | 00:03:22 | might be gone in the first 10 minutes of |
| 00:03:19 | 00:03:23 | the day standard lets it happen over the |
| 00:03:22 | 00:03:25 | course of the day so this one's kind of |
| 00:03:23 | 00:03:27 | up to you i'm just going to go standard |
| 00:03:25 | 00:03:29 | for now |
| 00:03:27 | 00:03:32 | and down here and here we're going to |
| 00:03:29 | 00:03:34 | set the maximum cpc bid limit so i'm |
| 00:03:32 | 00:03:37 | going to put in there a dollar this is |
| 00:03:34 | 00:03:38 | just to start another tip to save some |
| 00:03:37 | 00:03:40 | money is i like to go down to additional |
| 00:03:38 | 00:03:41 | settings |
| 00:03:40 | 00:03:44 | and |
| 00:03:41 | 00:03:46 | you can change the ad schedule maybe you |
| 00:03:44 | 00:03:49 | only want to run it from let's say |
| 00:03:46 | 00:03:50 | six in the morning till eight at night |
| 00:03:49 | 00:03:52 | all these other advanced features are |
| 00:03:50 | 00:03:54 | things we'll go over either later in |
| 00:03:52 | 00:03:57 | this tutorial or in a different lesson |
| 00:03:54 | 00:03:58 | down the line but for now this is enough |
| 00:03:57 | 00:04:00 | that you're you're gonna have a pretty |
| 00:03:58 | 00:04:01 | profitable ad so let's go ahead and |
| 00:04:00 | 00:04:03 | click save and continue now we're |
| 00:04:01 | 00:04:04 | setting up the ad group so for this |
| 00:04:03 | 00:04:05 | first one i'm just going to call this |
| 00:04:04 | 00:04:07 | vino cards |
| 00:04:05 | 00:04:09 | general just keep it nice and broad |
| 00:04:07 | 00:04:11 | we're going to do a standard ad group |
| 00:04:09 | 00:04:12 | type these are the words that when |
| 00:04:11 | 00:04:15 | people search on google your ad will |
| 00:04:12 | 00:04:17 | show for so i know my company fairly |
| 00:04:15 | 00:04:18 | well and we're going to go wine flash |
| 00:04:17 | 00:04:20 | cards |
| 00:04:18 | 00:04:21 | and we'll also put wine flash cards with |
| 00:04:20 | 00:04:24 | the space in there just to make sure we |
| 00:04:21 | 00:04:25 | cap capture everything and these are |
| 00:04:24 | 00:04:27 | broad match we'll tok about the |
| 00:04:25 | 00:04:30 | difference between broad match phrase |
| 00:04:27 | 00:04:32 | match and exact match later but these |
| 00:04:30 | 00:04:33 | we're going to be targeting broad match |
| 00:04:32 | 00:04:34 | for now |
| 00:04:33 | 00:04:37 | and again the reason i chose the |
| 00:04:34 | 00:04:38 | keywords wine flash cards is this is |
| 00:04:37 | 00:04:41 | what the product looks like it's a flash |
| 00:04:38 | 00:04:44 | cards for wine so when someone types in |
| 00:04:41 | 00:04:46 | wine flash cards into google |
| 00:04:44 | 00:04:48 | my product it perfectly describes my |
| 00:04:46 | 00:04:50 | product and i want my product to show up |
| 00:04:48 | 00:04:52 | so that's why i picked the keywords wine |
| 00:04:50 | 00:04:54 | flash cards again these are just |
| 00:04:52 | 00:04:56 | temporary keywords we're going to do all |
| 00:04:54 | 00:04:57 | the keyword research in just a little |
| 00:04:56 | 00:04:59 | bit i'll show you how to do that we're |
| 00:04:57 | 00:05:01 | going to be targeting broad match for |
| 00:04:59 | 00:05:03 | now now i know we haven't toked about |
| 00:05:01 | 00:05:05 | keyword research yet but to be able to |
| 00:05:03 | 00:05:08 | do proper keyword research we just have |
| 00:05:05 | 00:05:10 | to set up the first test campaign so |
| 00:05:08 | 00:05:12 | let's go ahead and click continue and |
| 00:05:10 | 00:05:13 | now it's time to set up the ad itself so |
| 00:05:12 | 00:05:15 | for the final url we'll put |
| 00:05:13 | 00:05:17 | vinocards.com |
| 00:05:15 | 00:05:19 | and we'll put a headline so here's some |
| 00:05:17 | 00:05:21 | tips for writing a good headline |
| 00:05:19 | 00:05:23 | whenever possible you want to include |
| 00:05:21 | 00:05:26 | the keyword the search word that you're |
| 00:05:23 | 00:05:28 | targeting so for us it would be wine |
| 00:05:26 | 00:05:29 | flash cards |
| 00:05:28 | 00:05:32 | and you want to tok about the benefit |
| 00:05:29 | 00:05:34 | of your product and if there's a number |
| 00:05:32 | 00:05:36 | for instance our product comes with 52 |
| 00:05:34 | 00:05:37 | wine flash cards go ahead and throw that |
| 00:05:36 | 00:05:39 | in there because that really captures |
| 00:05:37 | 00:05:40 | people's attention if there's a bunch of |
| 00:05:39 | 00:05:43 | text on the page which there usually is |
| 00:05:40 | 00:05:45 | on google some numbers will do a lot of |
| 00:05:43 | 00:05:48 | a lot of good so i'll just be i'll put |
| 00:05:45 | 00:05:52 | become a wine expert |
| 00:05:48 | 00:05:54 | and then for headline three |
| 00:05:52 | 00:05:56 | host wine tastings |
| 00:05:54 | 00:05:59 | like a |
| 00:05:56 | 00:06:01 | pro now obviously these aren't very good |
| 00:05:59 | 00:06:03 | but we can do better and i'll share some |
| 00:06:01 | 00:06:05 | more tips later on in this tutorial so |
| 00:06:03 | 00:06:08 | again this first ad we're creating we're |
| 00:06:05 | 00:06:10 | just doing it quick and dirty so that we |
| 00:06:08 | 00:06:12 | can get access to the google keyword |
| 00:06:10 | 00:06:14 | planner don't forget to add the |
| 00:06:12 | 00:06:15 | description so i'm just going to put a |
| 00:06:14 | 00:06:16 | test |
| 00:06:15 | 00:06:18 | sample |
| 00:06:16 | 00:06:20 | description |
| 00:06:18 | 00:06:23 | i'm not spelling that right for vino |
| 00:06:20 | 00:06:24 | cards |
| 00:06:23 | 00:06:26 | and then click save and continue at this |
| 00:06:24 | 00:06:27 | point you're going to set up the billing |
| 00:06:26 | 00:06:29 | and here's a huge tip for you that will |
| 00:06:27 | 00:06:32 | save you at least 100 |
| 00:06:29 | 00:06:34 | go find a coupon code if you can find a |
| 00:06:32 | 00:06:35 | coupon for your adwords account that's |
| 00:06:34 | 00:06:37 | very helpful you'll save at least a |
| 00:06:35 | 00:06:39 | hundred dollars and you'll put that |
| 00:06:37 | 00:06:41 | coupon code in there and apply other |
| 00:06:39 | 00:06:42 | than that just fill out the this |
| 00:06:41 | 00:06:45 | information including the credit card |
| 00:06:42 | 00:06:47 | information and click submit |
| 00:06:45 | 00:06:49 | congratulations you've set up your first |
| 00:06:47 | 00:06:50 | ad but we're not done there this is just |
| 00:06:49 | 00:06:52 | the start of the tutorial i want to dive |
| 00:06:50 | 00:06:53 | in a little bit deeper into the keyword |
| 00:06:52 | 00:06:56 | research and we're going to go through |
| 00:06:53 | 00:06:57 | this one more time now that you're |
| 00:06:56 | 00:06:58 | somewhat knowledgeable on the basics |
| 00:06:57 | 00:07:00 | we're going to go through it again and |
| 00:06:58 | 00:07:02 | i'll show you some tips on how to |
| 00:07:00 | 00:07:04 | properly use adwords so at this point |
| 00:07:02 | 00:07:06 | you have access to all the amazing tools |
| 00:07:04 | 00:07:08 | including the google keyword planner |
| 00:07:06 | 00:07:10 | which is where we're going to start but |
| 00:07:08 | 00:07:12 | let me just show you really quick |
| 00:07:10 | 00:07:13 | all your campaigns as we add more |
| 00:07:12 | 00:07:15 | campaigns will show up right here you'll |
| 00:07:13 | 00:07:17 | be able to click on them and this will |
| 00:07:15 | 00:07:19 | be an is an example of an ad group so |
| 00:07:17 | 00:07:21 | you have the campaign at the high level |
| 00:07:19 | 00:07:23 | and one campaign might have multiple ad |
| 00:07:21 | 00:07:26 | groups within it and then within each ad |
| 00:07:23 | 00:07:28 | group it might have multiple ads |
| 00:07:26 | 00:07:31 | and the benefit of this is each ad group |
| 00:07:28 | 00:07:33 | will have keywords and each ad group |
| 00:07:31 | 00:07:35 | that has you know each ad group might |
| 00:07:33 | 00:07:37 | have very targeted keywords so within |
| 00:07:35 | 00:07:39 | one campaign you could have an ad group |
| 00:07:37 | 00:07:41 | so for example you might have one ad |
| 00:07:39 | 00:07:42 | group within this campaign called vino |
| 00:07:41 | 00:07:45 | card's general campaign that is |
| 00:07:42 | 00:07:47 | targeting anytime someone types in wine |
| 00:07:45 | 00:07:49 | flash cards they would that ad group |
| 00:07:47 | 00:07:51 | would would target them and would show |
| 00:07:49 | 00:07:53 | the correct ad you might have another |
| 00:07:51 | 00:07:56 | one that would say something like host a |
| 00:07:53 | 00:07:58 | wine tasting party and anytime someone |
| 00:07:56 | 00:08:00 | types in host a wine tasting party or |
| 00:07:58 | 00:08:02 | wine hosting kit |
| 00:08:00 | 00:08:04 | that ad would show up so this is going |
| 00:08:02 | 00:08:06 | to be a lot more clear as we go through |
| 00:08:04 | 00:08:07 | this tutorial the first thing we're |
| 00:08:06 | 00:08:09 | going to do is go to the tools and go to |
| 00:08:07 | 00:08:10 | the keyword planner if you already have |
| 00:08:09 | 00:08:12 | a list of keywords and you just want to |
| 00:08:10 | 00:08:14 | find the search volume and the forecast |
| 00:08:12 | 00:08:17 | of how many clicks you'd be getting and |
| 00:08:14 | 00:08:18 | go to get volume and forecast but i |
| 00:08:17 | 00:08:21 | think if you're new to this it's very |
| 00:08:18 | 00:08:24 | helpful to find new keywords |
| 00:08:21 | 00:08:26 | so i know for me for instance wine flash |
| 00:08:24 | 00:08:28 | cards that's one key word i want to go |
| 00:08:26 | 00:08:30 | after so let's let's get started and see |
| 00:08:28 | 00:08:31 | what shows up |
| 00:08:30 | 00:08:34 | got it all right wine flash cards |
| 00:08:31 | 00:08:36 | average monthly searches 10 to 100 and |
| 00:08:34 | 00:08:38 | the competition's pretty high |
| 00:08:36 | 00:08:40 | that's not the best that's not the best |
| 00:08:38 | 00:08:43 | keyword to target let's see introductory |
| 00:08:40 | 00:08:45 | sommelier flashcards so look at this |
| 00:08:43 | 00:08:47 | 10 to 100 searches same amount of |
| 00:08:45 | 00:08:49 | searches but a lower |
| 00:08:47 | 00:08:52 | competition so i know right away let's |
| 00:08:49 | 00:08:54 | let's click that and we're going to |
| 00:08:52 | 00:08:56 | we're just going to save it for now so i |
| 00:08:54 | 00:08:58 | know right away that this one is a good |
| 00:08:56 | 00:09:01 | search term that we're going to go after |
| 00:08:58 | 00:09:03 | so introductory somali a flash cards |
| 00:09:01 | 00:09:04 | let's look at what else we have here |
| 00:09:03 | 00:09:05 | you're going to want to think about what |
| 00:09:04 | 00:09:07 | would someone type into google to find |
| 00:09:05 | 00:09:09 | your product and try to find keywords |
| 00:09:07 | 00:09:11 | related so wine |
| 00:09:09 | 00:09:13 | tasting |
| 00:09:11 | 00:09:14 | kit |
| 00:09:13 | 00:09:16 | let's get results |
| 00:09:14 | 00:09:19 | so we got wine tasting kit here |
| 00:09:16 | 00:09:21 | competition is high as well that's okay |
| 00:09:19 | 00:09:24 | top page bid is a dollar so this might |
| 00:09:21 | 00:09:26 | be another good one to go after wine |
| 00:09:24 | 00:09:28 | wine tasting party kit |
| 00:09:26 | 00:09:29 | look at that it's half the price right |
| 00:09:28 | 00:09:31 | here it has less search volume which is |
| 00:09:29 | 00:09:33 | fine but it's half the price so i'm |
| 00:09:31 | 00:09:36 | gonna i'm gonna take this one |
| 00:09:33 | 00:09:38 | and i'm gonna add to a new ad group |
| 00:09:36 | 00:09:41 | let's call this new ad group wine |
| 00:09:38 | 00:09:42 | tasting |
| 00:09:41 | 00:09:44 | kit |
| 00:09:42 | 00:09:45 | for now |
| 00:09:44 | 00:09:47 | so you're basically going to repeat this |
| 00:09:45 | 00:09:49 | process over and over again and try to |
| 00:09:47 | 00:09:51 | find as many keywords as possible i've |
| 00:09:49 | 00:09:53 | already personally come up with a list |
| 00:09:51 | 00:09:55 | of keywords that i think would do well |
| 00:09:53 | 00:09:56 | for vino cards so let's do a new ad |
| 00:09:55 | 00:09:59 | group let's say that we wanted a target |
| 00:09:56 | 00:10:01 | every time someone searched this in |
| 00:09:59 | 00:10:01 | |
| 00:10:03 | 00:10:06 | and what would happen is when someone |
| 00:10:04 | 00:10:09 | searches this it would show up in this |
| 00:10:06 | 00:10:11 | spot right here and our ad would show up |
| 00:10:09 | 00:10:12 | so let me show you how you would do that |
| 00:10:11 | 00:10:14 | because i know if someone's typing in |
| 00:10:12 | 00:10:16 | wine tasting party kit there's a good |
| 00:10:14 | 00:10:18 | chance that they would want to buy vino |
| 00:10:16 | 00:10:20 | cards so let's go back here we can exit |
| 00:10:18 | 00:10:22 | out right here and we're going to go |
| 00:10:20 | 00:10:24 | over this entire process again so i'm |
| 00:10:22 | 00:10:25 | going to create a new campaign just for |
| 00:10:24 | 00:10:27 | fun just to show you the process but |
| 00:10:25 | 00:10:30 | usually i'd probably keep it under the |
| 00:10:27 | 00:10:31 | vino cards general campaign so this is |
| 00:10:30 | 00:10:34 | what it would look like so go to all |
| 00:10:31 | 00:10:37 | campaigns let's go campaigns |
| 00:10:34 | 00:10:39 | and then click the plus sign right here |
| 00:10:37 | 00:10:41 | and click new campaign |
| 00:10:39 | 00:10:42 | we're going to go search |
| 00:10:41 | 00:10:45 | and we're going to go website traffic |
| 00:10:42 | 00:10:48 | just to make things easy again we'll put |
| 00:10:45 | 00:10:50 | in vinocards.com |
| 00:10:48 | 00:10:50 | continue |
| 00:10:51 | 00:10:54 | here we're going to put wine tasting |
| 00:10:52 | 00:10:57 | party kit |
| 00:10:54 | 00:10:58 | search network unclick this as a |
| 00:10:57 | 00:11:00 | reminder |
| 00:10:58 | 00:11:02 | scroll down let's go average you want to |
| 00:11:00 | 00:11:05 | spend five dollars |
| 00:11:02 | 00:11:06 | maximum cpc let's say a dollar for now |
| 00:11:05 | 00:11:08 | now this is just arbitrary we're going |
| 00:11:06 | 00:11:10 | to change it obviously we saw that it |
| 00:11:08 | 00:11:14 | only should be 49 cents |
| 00:11:10 | 00:11:14 | and then let's go here |
| 00:11:16 | 00:11:20 | we don't need to do any audiences for |
| 00:11:18 | 00:11:21 | now i do want to show you some other |
| 00:11:20 | 00:11:22 | stuff |
| 00:11:21 | 00:11:25 | you don't need to worry about the start |
| 00:11:22 | 00:11:25 | or end time |
| 00:11:27 | 00:11:32 | we will change the ad schedule just to |
| 00:11:29 | 00:11:33 | you know make things a little bit easier |
| 00:11:32 | 00:11:35 | okay now we set up our ad group again |
| 00:11:33 | 00:11:37 | i'm going to call this wine tasting |
| 00:11:35 | 00:11:39 | party kit wine tasting party kit will be |
| 00:11:37 | 00:11:41 | the key word so at this point i want to |
| 00:11:39 | 00:11:44 | tok about the difference between |
| 00:11:41 | 00:11:46 | broad match which is what this is so |
| 00:11:44 | 00:11:47 | broad match modified which would look |
| 00:11:46 | 00:11:50 | like this |
| 00:11:47 | 00:11:52 | phrase match and finally exact match so |
| 00:11:50 | 00:11:54 | it toks about it down here how you can |
| 00:11:52 | 00:11:56 | do it but let me show you a real example |
| 00:11:54 | 00:11:59 | so wine tasting party kit |
| 00:11:56 | 00:12:01 | general if you just always do the |
| 00:11:59 | 00:12:02 | modified broad match the modified broad |
| 00:12:01 | 00:12:05 | match is by putting the plus signs in |
| 00:12:02 | 00:12:07 | front this will save you a lot of money |
| 00:12:05 | 00:12:09 | because if you don't do that the way |
| 00:12:07 | 00:12:11 | broad match works is if you go over to |
| 00:12:09 | 00:12:13 | google let's type in wine tasting party |
| 00:12:11 | 00:12:16 | kit someone could type in wine tasting |
| 00:12:13 | 00:12:18 | party kit and just whatever other junk |
| 00:12:16 | 00:12:19 | they want right here maybe they say |
| 00:12:18 | 00:12:20 | monkey |
| 00:12:19 | 00:12:21 | red |
| 00:12:20 | 00:12:22 | discount |
| 00:12:21 | 00:12:25 | they can type in anything and your ad |
| 00:12:22 | 00:12:27 | will still come up so you don't want |
| 00:12:25 | 00:12:30 | that that's just a general broad match |
| 00:12:27 | 00:12:32 | now by not including the modified not |
| 00:12:30 | 00:12:34 | including the plus sign instead of party |
| 00:12:32 | 00:12:36 | they could say mixer and what google |
| 00:12:34 | 00:12:37 | does is if you don't have that plus sign |
| 00:12:36 | 00:12:39 | in front |
| 00:12:37 | 00:12:41 | google will say well a mixer is |
| 00:12:39 | 00:12:43 | basically a party and they'll show your |
| 00:12:41 | 00:12:44 | ad anyways so you'll always want to put |
| 00:12:43 | 00:12:47 | that plus sign in front because |
| 00:12:44 | 00:12:48 | otherwise you're letting google create |
| 00:12:47 | 00:12:50 | synonyms for you so let's get rid of |
| 00:12:48 | 00:12:52 | that one so again with modified broad |
| 00:12:50 | 00:12:56 | match as long as they have the words |
| 00:12:52 | 00:12:58 | wine tasting party and kit |
| 00:12:56 | 00:13:01 | your ad will show up so even if someone |
| 00:12:58 | 00:13:03 | typed in their discount or |
| 00:13:01 | 00:13:05 | whatever it doesn't really matter now |
| 00:13:03 | 00:13:07 | with phrase match |
| 00:13:05 | 00:13:09 | this phrase needs to come up so there |
| 00:13:07 | 00:13:12 | could be words at the end or there could |
| 00:13:09 | 00:13:14 | be words at the beginning but as long as |
| 00:13:12 | 00:13:16 | this phrase shows up your |
| 00:13:14 | 00:13:18 | ad will show up the last one |
| 00:13:16 | 00:13:20 | and that's the exact match which is |
| 00:13:18 | 00:13:23 | right here is if |
| 00:13:20 | 00:13:25 | your ad will only show up if exactly |
| 00:13:23 | 00:13:28 | this hence exact match |
| 00:13:25 | 00:13:30 | wine tasting party kit is in it is in |
| 00:13:28 | 00:13:31 | the what someone's searching for is in |
| 00:13:30 | 00:13:33 | the keywords of what someone's searching |
| 00:13:31 | 00:13:35 | for there if anything is added to it |
| 00:13:33 | 00:13:37 | your ad will not show up so what a lot |
| 00:13:35 | 00:13:38 | of people like to do is all three of |
| 00:13:37 | 00:13:41 | these and put different bid prices for |
| 00:13:38 | 00:13:43 | all three of them uh this is up to you a |
| 00:13:41 | 00:13:44 | lot of times what i personally do is |
| 00:13:43 | 00:13:46 | just start with modified broad match and |
| 00:13:44 | 00:13:48 | add a lot of negative keywords so we're |
| 00:13:46 | 00:13:51 | going to click save and continue we'll |
| 00:13:48 | 00:13:51 | just do it like this for now |
| 00:13:52 | 00:13:56 | again we're going to write out the |
| 00:13:54 | 00:13:59 | headlines and the |
| 00:13:56 | 00:14:00 | all the different descriptions here |
| 00:13:59 | 00:14:03 | so |
| 00:14:00 | 00:14:05 | like i said before 52 wine flash cards |
| 00:14:03 | 00:14:08 | that's a good thing what i like to do as |
| 00:14:05 | 00:14:09 | well is search and see what what would |
| 00:14:08 | 00:14:10 | pop out |
| 00:14:09 | 00:14:13 | so |
| 00:14:10 | 00:14:14 | the wine tasting party kit everything |
| 00:14:13 | 00:14:16 | you need to know |
| 00:14:14 | 00:14:19 | let's see here how to host a wine |
| 00:14:16 | 00:14:21 | tasting party um okay so |
| 00:14:19 | 00:14:23 | the perfect |
| 00:14:21 | 00:14:25 | wine |
| 00:14:23 | 00:14:29 | tasting party kit |
| 00:14:25 | 00:14:29 | wine tasting |
| 00:14:30 | 00:14:34 | party and then i'll put kit on the |
| 00:14:32 | 00:14:37 | second line |
| 00:14:34 | 00:14:37 | okay |
| 00:14:38 | 00:14:42 | then you can put dashes and things |
| 00:14:42 | 00:14:48 | vino cards we'll put our product name |
| 00:14:44 | 00:14:50 | vino cards 52 wine flash |
| 00:14:48 | 00:14:52 | and that that maxes it out so i'll put |
| 00:14:50 | 00:14:54 | cards then just to grab people's |
| 00:14:52 | 00:14:57 | attention i'll put free shipping |
| 00:14:54 | 00:14:58 | in the usa again we'll put a description |
| 00:14:57 | 00:14:59 | here and |
| 00:14:58 | 00:15:01 | again you really want to use this this |
| 00:14:59 | 00:15:03 | is an ad you're paying every time |
| 00:15:01 | 00:15:05 | someone clicks on it and the more clicks |
| 00:15:03 | 00:15:07 | you get the cheaper you'll be paying per |
| 00:15:05 | 00:15:09 | click because google sees that you're |
| 00:15:07 | 00:15:10 | doing a good job at converting people |
| 00:15:09 | 00:15:13 | and they'll reward you for this so i |
| 00:15:10 | 00:15:14 | might say something like host the |
| 00:15:13 | 00:15:15 | perfect |
| 00:15:14 | 00:15:21 | wine tasting |
| 00:15:15 | 00:15:23 | today with vino cards with vino cards |
| 00:15:21 | 00:15:24 | and you can type in more but i'm just |
| 00:15:23 | 00:15:26 | going to leave it like that for right |
| 00:15:24 | 00:15:28 | now go ahead and click save and continue |
| 00:15:26 | 00:15:30 | and we like i said we'll do we will have |
| 00:15:28 | 00:15:33 | lessons later on to go into more depth |
| 00:15:30 | 00:15:35 | about how to write these different ad |
| 00:15:33 | 00:15:38 | copy so vinocards.com right there and |
| 00:15:35 | 00:15:41 | we're going to click save and continue |
| 00:15:38 | 00:15:42 | and then continue to the campaign |
| 00:15:41 | 00:15:44 | so now we have two different campaigns |
| 00:15:42 | 00:15:45 | both with their different ad groups now |
| 00:15:44 | 00:15:48 | it's up to you how you want to set this |
| 00:15:45 | 00:15:50 | up usually i will put lots of ad groups |
| 00:15:48 | 00:15:51 | within the same campaign |
| 00:15:50 | 00:15:53 | right now i'm not doing that i just |
| 00:15:51 | 00:15:54 | wanted to give you an example now i do |
| 00:15:53 | 00:15:56 | want to show you something that's going |
| 00:15:54 | 00:15:58 | to save you a lot of money so let's say |
| 00:15:56 | 00:16:00 | you click on this campaign here go down |
| 00:15:58 | 00:16:02 | to devices now depending on what kind of |
| 00:16:00 | 00:16:04 | product you're selling you may or may |
| 00:16:02 | 00:16:06 | not want to sell on mobile phones i find |
| 00:16:04 | 00:16:08 | that computers have a much higher |
| 00:16:06 | 00:16:10 | conversion rate so what you do is you're |
| 00:16:08 | 00:16:11 | going to click decrease by a hundred |
| 00:16:10 | 00:16:13 | percent |
| 00:16:11 | 00:16:15 | save |
| 00:16:13 | 00:16:17 | same thing with tablets |
| 00:16:15 | 00:16:20 | decrease by 100 |
| 00:16:17 | 00:16:23 | save so this means i'm not wasting my |
| 00:16:20 | 00:16:26 | money on mobile phones or on tablets i'm |
| 00:16:23 | 00:16:27 | only spending all my money on computers |
| 00:16:26 | 00:16:29 | now personally i'm not ready to run my |
| 00:16:27 | 00:16:31 | ads yet so i'm going to click on all |
| 00:16:29 | 00:16:33 | campaigns i'll go to campaigns here i'm |
| 00:16:31 | 00:16:36 | going to pause both these just so i |
| 00:16:33 | 00:16:38 | don't waste any money on these ads that |
| 00:16:36 | 00:16:39 | are not going to be doing very well |
| 00:16:38 | 00:16:41 | one of the things you're going to want |
| 00:16:39 | 00:16:43 | to do before you start running your ads |
| 00:16:41 | 00:16:45 | is add negative keywords and what |
| 00:16:43 | 00:16:47 | negative keywords do is they block your |
| 00:16:45 | 00:16:49 | ad from showing up so you might tell |
| 00:16:47 | 00:16:50 | google if someone types in a keyword |
| 00:16:49 | 00:16:53 | that i want to show an ad for but they |
| 00:16:50 | 00:16:54 | also include the word discount do not |
| 00:16:53 | 00:16:56 | show my ad which is one i personally |
| 00:16:54 | 00:16:59 | recommend i have a video that i'll link |
| 00:16:56 | 00:17:01 | down below and up here as well you can |
| 00:16:59 | 00:17:02 | over by my face there should be a button |
| 00:17:01 | 00:17:05 | that you can click on that shows you |
| 00:17:02 | 00:17:06 | exactly how to find negative keywords so |
| 00:17:05 | 00:17:08 | at this point i want to go over some of |
| 00:17:06 | 00:17:10 | the advanced features and we'll do a |
| 00:17:08 | 00:17:12 | little walk through tutorial of the rest |
| 00:17:10 | 00:17:14 | of some of the features that are |
| 00:17:12 | 00:17:15 | available on adwords and one of the |
| 00:17:14 | 00:17:17 | first and most important things |
| 00:17:15 | 00:17:19 | especially if you're doing broad match |
| 00:17:17 | 00:17:21 | or phrase match is to add negative |
| 00:17:19 | 00:17:23 | keywords and you've heard me tok about |
| 00:17:21 | 00:17:25 | this before so i'm going to do it for |
| 00:17:23 | 00:17:28 | this wine tasting party kit campaign i |
| 00:17:25 | 00:17:29 | can click here and then if i click on |
| 00:17:28 | 00:17:31 | keywords |
| 00:17:29 | 00:17:33 | i can add negative keyword and negative |
| 00:17:31 | 00:17:35 | keywords basically make it so that if |
| 00:17:33 | 00:17:37 | any of the words that you put in the |
| 00:17:35 | 00:17:40 | negative keywords are included in a |
| 00:17:37 | 00:17:43 | customer's search query your ad will not |
| 00:17:40 | 00:17:44 | show so some common negative keywords |
| 00:17:43 | 00:17:46 | are discount because if someone's |
| 00:17:44 | 00:17:48 | looking for a discount for |
| 00:17:46 | 00:17:49 | you know wine flash cards i don't want |
| 00:17:48 | 00:17:50 | them buying my product they're not good |
| 00:17:49 | 00:17:53 | customers |
| 00:17:50 | 00:17:55 | another one might be target |
| 00:17:53 | 00:17:57 | walmart |
| 00:17:55 | 00:18:00 | amazon all these are things because if |
| 00:17:57 | 00:18:02 | someone's typing in target wine flash |
| 00:18:00 | 00:18:04 | cards or target wine tasting party kit |
| 00:18:02 | 00:18:06 | they're looking to buy it from target or |
| 00:18:04 | 00:18:08 | walmart some other ideas if you want to |
| 00:18:06 | 00:18:11 | find negative keywords you can go to |
| 00:18:08 | 00:18:12 | ubersuggest.io |
| 00:18:11 | 00:18:13 | and what you'll do is you'll type in |
| 00:18:12 | 00:18:14 | wine |
| 00:18:13 | 00:18:19 | tasting |
| 00:18:14 | 00:18:21 | party kit and you'll get a ton of ideas |
| 00:18:19 | 00:18:23 | of what someone might search in addition |
| 00:18:21 | 00:18:24 | to wine tasting party kit and you can |
| 00:18:23 | 00:18:26 | look through these and figure out which |
| 00:18:24 | 00:18:27 | ones should be negative keywords and |
| 00:18:26 | 00:18:29 | which ones |
| 00:18:27 | 00:18:31 | shouldn't which one should be okay |
| 00:18:29 | 00:18:33 | now i'm not going to spend time doing |
| 00:18:31 | 00:18:35 | this right now i do have a video down |
| 00:18:33 | 00:18:37 | below a link and up over by my face on |
| 00:18:35 | 00:18:39 | how to find negative keywords but |
| 00:18:37 | 00:18:41 | there's a few different processes and |
| 00:18:39 | 00:18:43 | that's one of the ones i tok about in |
| 00:18:41 | 00:18:44 | the video so once you're done with this |
| 00:18:43 | 00:18:47 | you can save it |
| 00:18:44 | 00:18:49 | or let me show you another little nifty |
| 00:18:47 | 00:18:52 | trick or you can also use what is called |
| 00:18:49 | 00:18:54 | a negative keyword list and the benefit |
| 00:18:52 | 00:18:55 | of a list is you can use it in lots of |
| 00:18:54 | 00:18:58 | different campaigns lots of different ad |
| 00:18:55 | 00:18:59 | groups so let me just show you here |
| 00:18:58 | 00:19:01 | common |
| 00:18:59 | 00:19:03 | negative |
| 00:19:01 | 00:19:05 | keywords so i'll just include again |
| 00:19:03 | 00:19:07 | target discount |
| 00:19:05 | 00:19:10 | and we'll just leave it like that for |
| 00:19:07 | 00:19:13 | now so i save it and what i can do is i |
| 00:19:10 | 00:19:15 | can click on this and i can apply it to |
| 00:19:13 | 00:19:17 | lots of different campaigns so i can |
| 00:19:15 | 00:19:19 | apply it to both these campaigns and the |
| 00:19:17 | 00:19:21 | benefit of this is i have one central |
| 00:19:19 | 00:19:22 | location i put all my negative keywords |
| 00:19:21 | 00:19:24 | in and i can apply it to multiple |
| 00:19:22 | 00:19:27 | different campaigns another advanced |
| 00:19:24 | 00:19:28 | feature is the google adwords editor and |
| 00:19:27 | 00:19:30 | you just type that in and you can |
| 00:19:28 | 00:19:32 | download it and it's actually software |
| 00:19:30 | 00:19:33 | that is on your computer i'll show you |
| 00:19:32 | 00:19:36 | what it looks like here |
| 00:19:33 | 00:19:38 | and you can go in and you can edit |
| 00:19:36 | 00:19:41 | things in bulk so i can go through and |
| 00:19:38 | 00:19:43 | export into a csv document which is like |
| 00:19:41 | 00:19:45 | an excel spreadsheet and edit things in |
| 00:19:43 | 00:19:47 | bulk so if you're planning on uploading |
| 00:19:45 | 00:19:50 | lots of campaigns lots of accounts that |
| 00:19:47 | 00:19:52 | is a better tool to use than just going |
| 00:19:50 | 00:19:54 | through this portal right here the most |
| 00:19:52 | 00:19:55 | important thing to keep in mind with |
| 00:19:54 | 00:19:57 | adwords is that you're constantly |
| 00:19:55 | 00:19:58 | testing you're not going to get it right |
| 00:19:57 | 00:19:59 | right out of the gate it's going to take |
| 00:19:58 | 00:20:01 | some work you're going to spend some |
| 00:19:59 | 00:20:03 | money and you might lose money at first |
| 00:20:01 | 00:20:06 | but you're paying for information you're |
| 00:20:03 | 00:20:07 | paying for the knowledge of what works |
| 00:20:06 | 00:20:10 | and what doesn't work if you want to |
| 00:20:07 | 00:20:12 | fast track that success i do have a link |
| 00:20:10 | 00:20:15 | up here and down below to a course i did |
| 00:20:12 | 00:20:16 | an adwords a complete course on |
| 00:20:15 | 00:20:18 | everything you need to know and a big |
| 00:20:16 | 00:20:20 | part of that is once you've been running |
| 00:20:18 | 00:20:22 | your ads how do you tweak them how do |
| 00:20:20 | 00:20:24 | you go in and maximize them for a |
| 00:20:22 | 00:20:26 | conversion so i have a link up here to |
| 00:20:24 | 00:20:29 | that i also have a free playlist of all |
| 00:20:26 | 00:20:31 | my top adwords videos that will turn you |
| 00:20:29 | 00:20:34 | into an adwords master as soon as |
| 00:20:31 | 00:20:35 | possible and make sure to like comment |
| 00:20:34 | 00:20:36 | and subscribe to this youtube channel |
| 00:20:35 | 00:20:40 | because i'm going to be coming out with |
| 00:20:36 | 00:20:40 | more adwords lessons very soon |
