Google Analytics 4 Transition and Google Ads Linking
Published on: December 7 2022 by Paid Media Pros
Google Analytics 4 Transition and Google Ads Linking
The above is a brief introduction to Google Analytics 4 Transition and Google Ads Linking.
Let's move on to the first section of Google Analytics 4 Transition and Google Ads Linking!
Table of Contents About Google Analytics 4 Transition and Google Ads Linking
Google Analytics 4 Transition and Google Ads Linking
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | if you have a google analytiks account |
| 00:00:02 | 00:00:06 | odds are you've been getting lots of |
| 00:00:04 | 00:00:08 | emails warning you about the summer of |
| 00:00:06 | 00:00:11 | 2023 and what's going to happen to that |
| 00:00:08 | 00:00:13 | analytiks account we are no different we |
| 00:00:11 | 00:00:15 | are also getting those emails and it can |
| 00:00:13 | 00:00:18 | be a little bit confusing to figure out |
| 00:00:15 | 00:00:20 | what exactly is going on so we wanted to |
| 00:00:18 | 00:00:22 | help simplify things a little bit |
| 00:00:20 | 00:00:24 | because we do think it's important for |
| 00:00:22 | 00:00:26 | anybody running paid media campaigns to |
| 00:00:24 | 00:00:28 | have some sort of analytiks platform out |
| 00:00:26 | 00:00:30 | there tracking what's happening on your |
| 00:00:28 | 00:00:32 | website and google analytiks has always |
| 00:00:30 | 00:00:34 | been a good solution for that because |
| 00:00:32 | 00:00:36 | it's free and it has a number of robust |
| 00:00:34 | 00:00:39 | tools available so in this video we're |
| 00:00:36 | 00:00:41 | going to give an overview as to what is |
| 00:00:39 | 00:00:43 | even going on tok about some of the |
| 00:00:41 | 00:00:45 | differences between universal analytiks |
| 00:00:43 | 00:00:48 | and ga4 and then show you how to create |
| 00:00:45 | 00:00:51 | a ga4 profile for your site that already |
| 00:00:48 | 00:00:53 | has a universal analytiks account set up |
| 00:00:51 | 00:00:56 | the entire reason for this video is |
| 00:00:53 | 00:00:57 | because of this artikle that google |
| 00:00:56 | 00:00:59 | published and sent out a number of |
| 00:00:57 | 00:01:01 | emails about and it's that universal |
| 00:00:59 | 00:01:04 | analytiks will be going away google |
| 00:01:01 | 00:01:06 | analytiks is launching their new |
| 00:01:04 | 00:01:08 | generation which as i'm sure you've |
| 00:01:06 | 00:01:10 | guessed is called google analytiks 4 or |
| 00:01:08 | 00:01:14 | ga4 and as you can see here in this |
| 00:01:10 | 00:01:16 | first paragraph july 1 of 2023 is going |
| 00:01:14 | 00:01:19 | to be the day that universal analytiks |
| 00:01:16 | 00:01:21 | properties will stop processing new hits |
| 00:01:19 | 00:01:23 | so if you rely on google analytiks |
| 00:01:21 | 00:01:25 | specifically a universal analytiks |
| 00:01:23 | 00:01:28 | profile now is the time to start getting |
| 00:01:25 | 00:01:30 | your ga4 profile set up because in a |
| 00:01:28 | 00:01:32 | little less than a year based on the |
| 00:01:30 | 00:01:33 | recording of this video universal |
| 00:01:32 | 00:01:35 | analytiks properties will be going away |
| 00:01:33 | 00:01:37 | and they won't track anymore so we can |
| 00:01:35 | 00:01:40 | scroll down just a little bit more to |
| 00:01:37 | 00:01:43 | get a little bit more insight up until |
| 00:01:40 | 00:01:45 | july 1st of 2023 you can continue to use |
| 00:01:43 | 00:01:48 | and collect data in universal analytiks |
| 00:01:45 | 00:01:50 | on that july 1st date you'll be able to |
| 00:01:48 | 00:01:52 | access your previously processed data in |
| 00:01:50 | 00:01:54 | your google analytiks universal |
| 00:01:52 | 00:01:56 | analytiks property for at least six |
| 00:01:54 | 00:01:58 | months so you'll be able to get the data |
| 00:01:56 | 00:02:01 | for six months after that july first |
| 00:01:58 | 00:02:03 | date or effectively as of december 31st |
| 00:02:01 | 00:02:05 | of 2023 google suggests that during that |
| 00:02:03 | 00:02:07 | time period you export all of your |
| 00:02:05 | 00:02:09 | historical reports because they will be |
| 00:02:07 | 00:02:11 | going away so over the next few months |
| 00:02:09 | 00:02:14 | up until the shift from universal |
| 00:02:11 | 00:02:17 | analytiks to ga4 google will continue to |
| 00:02:14 | 00:02:18 | update us on different details of this |
| 00:02:17 | 00:02:20 | transition just to make sure that we |
| 00:02:18 | 00:02:22 | know what's going on if we scroll down a |
| 00:02:20 | 00:02:24 | little bit in this artikle the next |
| 00:02:22 | 00:02:26 | steps are basically for you to check and |
| 00:02:24 | 00:02:28 | see if your google analytiks property is |
| 00:02:26 | 00:02:31 | impacted my guess is that if you made |
| 00:02:28 | 00:02:33 | your property more than three months ago |
| 00:02:31 | 00:02:34 | it probably is and then it suggests that |
| 00:02:33 | 00:02:37 | you start to complete the steps to make |
| 00:02:34 | 00:02:39 | the switch to ga4 before i get there |
| 00:02:37 | 00:02:42 | because we are going to create a profile |
| 00:02:39 | 00:02:43 | for an existing universal analytiks |
| 00:02:42 | 00:02:45 | account today i want to tok about some |
| 00:02:43 | 00:02:47 | of the differences between universal |
| 00:02:45 | 00:02:49 | analytiks and ga4 as you can tell i'm |
| 00:02:47 | 00:02:51 | using mostly google documentation for |
| 00:02:49 | 00:02:53 | this because honestly it's the best |
| 00:02:51 | 00:02:55 | source of information out there so this |
| 00:02:53 | 00:02:57 | is a pretty high level view of what the |
| 00:02:55 | 00:03:00 | difference between universal analytiks |
| 00:02:57 | 00:03:02 | and ga4 is going to be so ga4 is a new |
| 00:03:00 | 00:03:04 | property type designed for what google |
| 00:03:02 | 00:03:06 | calls the future of measurement it will |
| 00:03:04 | 00:03:08 | be able to track data from both websites |
| 00:03:06 | 00:03:10 | and app behavior whereas in the past you |
| 00:03:08 | 00:03:13 | needed to have universal analytiks and |
| 00:03:10 | 00:03:16 | then google firebase to track your app |
| 00:03:13 | 00:03:18 | performance this will all be in one ga4 |
| 00:03:16 | 00:03:20 | is based on events rather than session |
| 00:03:18 | 00:03:22 | data and we'll tok about that here in |
| 00:03:20 | 00:03:24 | just a little bit it already includes |
| 00:03:22 | 00:03:25 | privacy controls such as cookie list |
| 00:03:24 | 00:03:27 | measurement and behavioral and |
| 00:03:25 | 00:03:29 | conversion modeling its predictive |
| 00:03:27 | 00:03:31 | capabilities offer guidance without |
| 00:03:29 | 00:03:33 | complex models or so it says and it |
| 00:03:31 | 00:03:35 | allows you to directly integrate to |
| 00:03:33 | 00:03:37 | media platforms and help drive actions |
| 00:03:35 | 00:03:39 | on your website or app my guess is that |
| 00:03:37 | 00:03:41 | one's not necessarily a huge new thing |
| 00:03:39 | 00:03:43 | because we could use universal analytiks |
| 00:03:41 | 00:03:45 | with google ads and some other tools so |
| 00:03:43 | 00:03:47 | that one might not be as robust but |
| 00:03:45 | 00:03:49 | still and then just like the other |
| 00:03:47 | 00:03:50 | artikle the remainder of this one is |
| 00:03:49 | 00:03:53 | going to be focusing on how to make the |
| 00:03:50 | 00:03:55 | change to ga4 but instead i want to tok |
| 00:03:53 | 00:03:57 | a little bit more about this second |
| 00:03:55 | 00:03:59 | piece here because i think this is going |
| 00:03:57 | 00:04:02 | to be one of the bigger things that |
| 00:03:59 | 00:04:04 | impacts advertisers and it's one of the |
| 00:04:02 | 00:04:05 | bigger mind shifts that we have to make |
| 00:04:04 | 00:04:08 | so let's look a little bit more into |
| 00:04:05 | 00:04:10 | this events verse session based data |
| 00:04:08 | 00:04:12 | changeover again in these help artikles |
| 00:04:10 | 00:04:13 | there are a number of different stages |
| 00:04:12 | 00:04:16 | to tok to you about how to migrate from |
| 00:04:13 | 00:04:18 | ua to ga4 and in this artikle there are |
| 00:04:16 | 00:04:20 | a number of different stats that it's |
| 00:04:18 | 00:04:22 | toking about and i'm really only going |
| 00:04:20 | 00:04:23 | to tok about these top two up here |
| 00:04:22 | 00:04:25 | because i think that's going to be the |
| 00:04:23 | 00:04:26 | most important when it comes down to it |
| 00:04:25 | 00:04:28 | this is going to be the biggest |
| 00:04:26 | 00:04:31 | difference between the two platforms in |
| 00:04:28 | 00:04:33 | universal analytiks the hit types are |
| 00:04:31 | 00:04:35 | considered page hits event hits |
| 00:04:33 | 00:04:39 | e-commerce hits and social interaction |
| 00:04:35 | 00:04:41 | hits in ga4 everything is event-based |
| 00:04:39 | 00:04:43 | every interaction is captured as an |
| 00:04:41 | 00:04:46 | event so all of the property hit types |
| 00:04:43 | 00:04:48 | from ua are going to be considered |
| 00:04:46 | 00:04:51 | events in ga4 so as you can see down |
| 00:04:48 | 00:04:53 | here a page view is an event an event is |
| 00:04:51 | 00:04:55 | an event social hits are an event user |
| 00:04:53 | 00:04:59 | timing is an event everything is based |
| 00:04:55 | 00:05:00 | on events rather than specific hit types |
| 00:04:59 | 00:05:04 | so let's learn a little bit more about |
| 00:05:00 | 00:05:05 | events in ga4 in universal analytiks |
| 00:05:04 | 00:05:08 | there was something specific called an |
| 00:05:05 | 00:05:10 | event and it had a category an action |
| 00:05:08 | 00:05:12 | and a label and its own hit type so if |
| 00:05:10 | 00:05:14 | we hop into a universal analytiks |
| 00:05:12 | 00:05:16 | account really quick |
| 00:05:14 | 00:05:18 | here you can see an event report this is |
| 00:05:16 | 00:05:20 | just the overview tab within the event |
| 00:05:18 | 00:05:22 | section in the behavior section and you |
| 00:05:20 | 00:05:24 | can see here that the top events are |
| 00:05:22 | 00:05:26 | based on event category event action and |
| 00:05:24 | 00:05:30 | event label these designations are going |
| 00:05:26 | 00:05:32 | to be going away in ga4 so we will not |
| 00:05:30 | 00:05:34 | be able to create different event |
| 00:05:32 | 00:05:35 | categories actions and labels like we |
| 00:05:34 | 00:05:37 | used to in the past and again i think |
| 00:05:35 | 00:05:39 | this is one of the bigger mind shifts |
| 00:05:37 | 00:05:41 | that we'll need to make to ensure that |
| 00:05:39 | 00:05:43 | we're tracking and understanding our |
| 00:05:41 | 00:05:46 | on-site performance that much better in |
| 00:05:43 | 00:05:48 | ga4 every hit is going to be an event |
| 00:05:46 | 00:05:50 | there is no distinction between these |
| 00:05:48 | 00:05:52 | different types so when somebody views |
| 00:05:50 | 00:05:54 | one of the pages of your website the |
| 00:05:52 | 00:05:55 | event is going to be page view rather |
| 00:05:54 | 00:05:58 | than a specific hit type like i |
| 00:05:55 | 00:06:01 | mentioned there's no notion of category |
| 00:05:58 | 00:06:03 | action and label in ga4 so all the |
| 00:06:01 | 00:06:06 | categorization we've done before will |
| 00:06:03 | 00:06:08 | need to be thought out and changed |
| 00:06:06 | 00:06:10 | moving forward i know this is a little |
| 00:06:08 | 00:06:12 | bit of a heady topic so i highly |
| 00:06:10 | 00:06:14 | encourage you to head to |
| 00:06:12 | 00:06:17 | support.google.com and read up more on |
| 00:06:14 | 00:06:19 | this migration from ua to ga4 you can |
| 00:06:17 | 00:06:21 | see here that there's a ton of different |
| 00:06:19 | 00:06:23 | setup stages and setup artikles that you |
| 00:06:21 | 00:06:25 | can look at to make sure that everything |
| 00:06:23 | 00:06:27 | is in place and ideally we're going to |
| 00:06:25 | 00:06:29 | be putting together more videos about |
| 00:06:27 | 00:06:31 | ga4 in the future to help you ensure |
| 00:06:29 | 00:06:33 | that you're taking full advantage of the |
| 00:06:31 | 00:06:36 | platform now let's tok about how to |
| 00:06:33 | 00:06:37 | actually make the shift from ua to ga4 |
| 00:06:36 | 00:06:39 | and in this video as i mentioned in the |
| 00:06:37 | 00:06:42 | intro the only thing we're going to do |
| 00:06:39 | 00:06:44 | is set up a ga4 profile for an existing |
| 00:06:42 | 00:06:46 | universal analytiks account and then i'm |
| 00:06:44 | 00:06:47 | going to show you how to link it to your |
| 00:06:46 | 00:06:49 | google ads account in one of the |
| 00:06:47 | 00:06:51 | previous artikles we looked at there was |
| 00:06:49 | 00:06:53 | a link that took you to this page that |
| 00:06:51 | 00:06:55 | says make the switch to google analytiks |
| 00:06:53 | 00:06:56 | for and there are all sorts of these |
| 00:06:55 | 00:06:58 | different steps that you can go through |
| 00:06:56 | 00:07:00 | to make sure everything is set up |
| 00:06:58 | 00:07:01 | properly i definitely encourage you to |
| 00:07:00 | 00:07:03 | go through each of these make sure that |
| 00:07:01 | 00:07:05 | everything is set up and tracking |
| 00:07:03 | 00:07:06 | accurately but for the most part we're |
| 00:07:05 | 00:07:08 | really only going to be spending our |
| 00:07:06 | 00:07:10 | time in this video just up here that's |
| 00:07:08 | 00:07:12 | pretty much it so with that let's hop |
| 00:07:10 | 00:07:14 | into the google analytiks account that |
| 00:07:12 | 00:07:15 | we're going to upgrade today and get |
| 00:07:14 | 00:07:17 | started |
| 00:07:15 | 00:07:19 | as you can see there is a light blue |
| 00:07:17 | 00:07:21 | banner up at the top that is warning you |
| 00:07:19 | 00:07:23 | of all the same impending changes that |
| 00:07:21 | 00:07:24 | i've been toking about throughout this |
| 00:07:23 | 00:07:26 | entire video and if you want to you can |
| 00:07:24 | 00:07:28 | click this to learn more it will take |
| 00:07:26 | 00:07:29 | you to a number of the help artikles |
| 00:07:28 | 00:07:31 | that you've already seen in this video |
| 00:07:29 | 00:07:32 | but if you're a little bit lost and |
| 00:07:31 | 00:07:34 | couldn't find them on your own this is a |
| 00:07:32 | 00:07:36 | great shortcut to get there you can |
| 00:07:34 | 00:07:38 | click the let's go button and it will |
| 00:07:36 | 00:07:40 | start you down the process but just for |
| 00:07:38 | 00:07:42 | those of you who might not have this |
| 00:07:40 | 00:07:44 | banner show up anymore want to make sure |
| 00:07:42 | 00:07:46 | you know how to get there organically |
| 00:07:44 | 00:07:49 | rather than relying on this prompt so to |
| 00:07:46 | 00:07:51 | create your ga4 profile we're actually |
| 00:07:49 | 00:07:53 | going to use the ga4 setup assistant so |
| 00:07:51 | 00:07:55 | let's head down here into the admin |
| 00:07:53 | 00:07:57 | section for this account and then in |
| 00:07:55 | 00:08:00 | this middle property column we're going |
| 00:07:57 | 00:08:02 | to click ga4 setup assistant as you can |
| 00:08:00 | 00:08:04 | see here my account is not connected to |
| 00:08:02 | 00:08:06 | ga4 which is what we're doing here if |
| 00:08:04 | 00:08:07 | you have a universal analytiks account |
| 00:08:06 | 00:08:09 | you're just trying to create a ga4 |
| 00:08:07 | 00:08:11 | property you can do that here and that's |
| 00:08:09 | 00:08:13 | what we're going to do in just a minute |
| 00:08:11 | 00:08:15 | but if you already set up a ga4 property |
| 00:08:13 | 00:08:17 | and you just need to link them into your |
| 00:08:15 | 00:08:19 | account you can connect different |
| 00:08:17 | 00:08:21 | properties this way but only if that |
| 00:08:19 | 00:08:22 | button shows up for you so for this |
| 00:08:21 | 00:08:24 | account let's go ahead and click get |
| 00:08:22 | 00:08:26 | started on creating our ga4 property we |
| 00:08:24 | 00:08:27 | get a prompt that tells us what this |
| 00:08:26 | 00:08:29 | setup assistant is going to do it's |
| 00:08:27 | 00:08:32 | going to create the ga4 property copy |
| 00:08:29 | 00:08:34 | basic settings from the existing ua |
| 00:08:32 | 00:08:36 | property it will turn on enhanced |
| 00:08:34 | 00:08:38 | measurement and then in the optional |
| 00:08:36 | 00:08:40 | setup down here below we can enable data |
| 00:08:38 | 00:08:42 | collection using existing global site |
| 00:08:40 | 00:08:44 | tags i definitely want to do that so i'm |
| 00:08:42 | 00:08:46 | going to click create property and now |
| 00:08:44 | 00:08:48 | we've successfully connected our ga4 |
| 00:08:46 | 00:08:50 | property extremely easy you can see down |
| 00:08:48 | 00:08:51 | here that if for whatever reason you |
| 00:08:50 | 00:08:53 | want to disconnect this you can |
| 00:08:51 | 00:08:56 | disconnect it at any time but let's go |
| 00:08:53 | 00:08:58 | ahead and go to our ga4 property and get |
| 00:08:56 | 00:09:00 | started now that we're in our ga4 |
| 00:08:58 | 00:09:02 | account we're still in the setup |
| 00:09:00 | 00:09:05 | assistant but we're in the new property |
| 00:09:02 | 00:09:06 | so if you get stuck on the process and |
| 00:09:05 | 00:09:08 | you have to come back to it this is a |
| 00:09:06 | 00:09:09 | great place to get started because it |
| 00:09:08 | 00:09:12 | walks you through all the different |
| 00:09:09 | 00:09:13 | stages that you want to get set up so |
| 00:09:12 | 00:09:15 | here you can see data collection you |
| 00:09:13 | 00:09:17 | want to collect website and app data |
| 00:09:15 | 00:09:19 | using different events added through |
| 00:09:17 | 00:09:21 | your global site tag so we can get |
| 00:09:19 | 00:09:22 | started on this if we want to you can |
| 00:09:21 | 00:09:23 | see each of these has an arrow that |
| 00:09:22 | 00:09:24 | points off to the right we're not going |
| 00:09:23 | 00:09:26 | to do that right now but we're going to |
| 00:09:24 | 00:09:27 | keep moving down there are a ton of |
| 00:09:26 | 00:09:29 | different things you can do from here |
| 00:09:27 | 00:09:31 | and it's helpful to have this checklist |
| 00:09:29 | 00:09:33 | so you can turn on your google signals |
| 00:09:31 | 00:09:35 | you can set up conversions define |
| 00:09:33 | 00:09:37 | audiences and manage all of the users |
| 00:09:35 | 00:09:39 | that you have for your account and again |
| 00:09:37 | 00:09:41 | you might notike that a lot of these are |
| 00:09:39 | 00:09:43 | going to tie back into the specific |
| 00:09:41 | 00:09:46 | stages that we have here again activate |
| 00:09:43 | 00:09:47 | google signals add users all that good |
| 00:09:46 | 00:09:49 | stuff there's a bunch of different |
| 00:09:47 | 00:09:52 | pieces in here that will line up with |
| 00:09:49 | 00:09:53 | the setup assistant in ga4 to make sure |
| 00:09:52 | 00:09:55 | that you're going through all the stages |
| 00:09:53 | 00:09:56 | but the last thing i want to tok about |
| 00:09:55 | 00:09:58 | for this video is going to be in this |
| 00:09:56 | 00:10:00 | google ad section down here and we're |
| 00:09:58 | 00:10:02 | only going to tok about how to link to |
| 00:10:00 | 00:10:05 | a google ads account just because you |
| 00:10:02 | 00:10:07 | created a ga4 property off of an |
| 00:10:05 | 00:10:09 | existing universal analytiks account |
| 00:10:07 | 00:10:11 | that does not mean that the new ga4 |
| 00:10:09 | 00:10:13 | property is connected to the same google |
| 00:10:11 | 00:10:15 | ads account that the universal analytiks |
| 00:10:13 | 00:10:16 | account was connected to in fact it's |
| 00:10:15 | 00:10:18 | quite the opposite it will not be |
| 00:10:16 | 00:10:20 | connected until you do it so here's how |
| 00:10:18 | 00:10:22 | you do that you click the arrow here and |
| 00:10:20 | 00:10:24 | then you have a few options you can |
| 00:10:22 | 00:10:26 | import it from google analytiks which |
| 00:10:24 | 00:10:28 | again makes it super easy you can manage |
| 00:10:26 | 00:10:29 | your google ads links manually or you |
| 00:10:28 | 00:10:31 | can mark this as complete if you've |
| 00:10:29 | 00:10:33 | already done it so you can go to import |
| 00:10:31 | 00:10:36 | from universal analytiks you'll see here |
| 00:10:33 | 00:10:38 | the account id already matches up i |
| 00:10:36 | 00:10:39 | could go through and do this but i don't |
| 00:10:38 | 00:10:41 | want to do it just yet because i'm going |
| 00:10:39 | 00:10:43 | to assume that some of you might have |
| 00:10:41 | 00:10:44 | not done this and i want to show you the |
| 00:10:43 | 00:10:46 | organic way to do it but if you're in |
| 00:10:44 | 00:10:48 | the setup assistant this is by far the |
| 00:10:46 | 00:10:50 | easiest you can pull it over from your |
| 00:10:48 | 00:10:52 | universal analytiks property let's go |
| 00:10:50 | 00:10:54 | ahead and x out of this and then i'm |
| 00:10:52 | 00:10:56 | even going to come away from the setup |
| 00:10:54 | 00:10:58 | assistant and go down to google ads |
| 00:10:56 | 00:11:00 | links just like with universal analytiks |
| 00:10:58 | 00:11:02 | this is pretty simple we just come up |
| 00:11:00 | 00:11:03 | into link again we'll need to make sure |
| 00:11:02 | 00:11:06 | that we're logged in with the proper |
| 00:11:03 | 00:11:07 | credentials that has access to this ga4 |
| 00:11:06 | 00:11:08 | property as well as the google ads |
| 00:11:07 | 00:11:11 | account that we want to link click the |
| 00:11:08 | 00:11:12 | link button we need to choose the google |
| 00:11:11 | 00:11:13 | ads account sorry a lot of this is |
| 00:11:12 | 00:11:14 | blurred out you don't need to see all |
| 00:11:13 | 00:11:16 | this i'm just going to type up into the |
| 00:11:14 | 00:11:18 | window up here find the ad account that |
| 00:11:16 | 00:11:19 | we want to use and then click confirm |
| 00:11:18 | 00:11:22 | next we'll go through the different |
| 00:11:19 | 00:11:24 | configuration settings we want to enable |
| 00:11:22 | 00:11:26 | personalized advertising where audience |
| 00:11:24 | 00:11:28 | lists and remarketing events and |
| 00:11:26 | 00:11:30 | parameters can be published and linked |
| 00:11:28 | 00:11:31 | to google ads accounts this is |
| 00:11:30 | 00:11:33 | definitely something we want to do and |
| 00:11:31 | 00:11:36 | then you can enable auto tagging which |
| 00:11:33 | 00:11:38 | basically means that it will append any |
| 00:11:36 | 00:11:40 | of the google click id information so |
| 00:11:38 | 00:11:42 | you'll track the different campaign ad |
| 00:11:40 | 00:11:44 | group all that good stuff if you don't |
| 00:11:42 | 00:11:46 | want to do that you can come down here |
| 00:11:44 | 00:11:48 | and turn that off but for almost every |
| 00:11:46 | 00:11:49 | account i would suggest leaving it on so |
| 00:11:48 | 00:11:51 | i'll just click next and the last thing |
| 00:11:49 | 00:11:52 | we get to do is review and submit |
| 00:11:51 | 00:11:54 | everything looks good to me so i'm just |
| 00:11:52 | 00:11:55 | going to click submit so now the link |
| 00:11:54 | 00:11:57 | has been created we can see that that's |
| 00:11:55 | 00:12:00 | confirmed and then we do get a what's |
| 00:11:57 | 00:12:02 | next step here so it may take up to 24 |
| 00:12:00 | 00:12:04 | hours for google ads to link and begin |
| 00:12:02 | 00:12:06 | displaying data so just keep that in |
| 00:12:04 | 00:12:09 | mind it does prompt you to start |
| 00:12:06 | 00:12:12 | creating and importing conversions into |
| 00:12:09 | 00:12:13 | google ads from ga4 as well as create |
| 00:12:12 | 00:12:16 | remarketing audiences in google |
| 00:12:13 | 00:12:18 | analytiks to then pass into google ads |
| 00:12:16 | 00:12:20 | those will be topics of future videos |
| 00:12:18 | 00:12:22 | but for now you have your ga4 profile |
| 00:12:20 | 00:12:24 | created and you have your account linked |
| 00:12:22 | 00:12:26 | to your google ads account so you're on |
| 00:12:24 | 00:12:29 | your way to making sure that you are |
| 00:12:26 | 00:12:31 | ready for that july 1st 2023 deadline |
| 00:12:29 | 00:12:33 | i'm not going to lie this is a very big |
| 00:12:31 | 00:12:36 | shift the change from universal |
| 00:12:33 | 00:12:38 | analytiks to ga4 this is going to have a |
| 00:12:36 | 00:12:41 | really big impact on how we measure and |
| 00:12:38 | 00:12:43 | optimize different ppc campaigns as well |
| 00:12:41 | 00:12:45 | as all sorts of different aspects of |
| 00:12:43 | 00:12:48 | digital business this has been a very |
| 00:12:45 | 00:12:50 | high level overview of just the very |
| 00:12:48 | 00:12:53 | first steps to get started to make sure |
| 00:12:50 | 00:12:55 | that you're covered for that july 2023 |
| 00:12:53 | 00:12:58 | deadline so please don't assume that |
| 00:12:55 | 00:12:59 | after this video you're done there is |
| 00:12:58 | 00:13:01 | quite a lot of work ahead and there's |
| 00:12:59 | 00:13:04 | also a big learning curve on the |
| 00:13:01 | 00:13:06 | differences between universal analytiks |
| 00:13:04 | 00:13:08 | and ga4 this is something that everybody |
| 00:13:06 | 00:13:10 | is in the same boat so we all need to be |
| 00:13:08 | 00:13:12 | prepared and learn as much as we can |
| 00:13:10 | 00:13:14 | about ga4 to make sure that we're using |
| 00:13:12 | 00:13:16 | it to the best of our ability but just |
| 00:13:14 | 00:13:18 | like any other change in digital |
| 00:13:16 | 00:13:20 | advertising the companies that pay the |
| 00:13:18 | 00:13:22 | most attention and that really learn how |
| 00:13:20 | 00:13:23 | to use these tools to the best of their |
| 00:13:22 | 00:13:26 | abilities are going to be the ones that |
| 00:13:23 | 00:13:28 | come out on top in the long run fighting |
| 00:13:26 | 00:13:30 | this change putting it off is not going |
| 00:13:28 | 00:13:32 | to do anybody any good so i encourage |
| 00:13:30 | 00:13:34 | you to get started get your hands dirty |
| 00:13:32 | 00:13:36 | and start to figure out how you can use |
| 00:13:34 | 00:13:38 | ga4 to improve all of your digital |
| 00:13:36 | 00:13:40 | campaigns if you have any other |
| 00:13:38 | 00:13:42 | questions on these setup stages or have |
| 00:13:40 | 00:13:45 | any other questions specific to how ga4 |
| 00:13:42 | 00:13:46 | impacts any of your digital advertising |
| 00:13:45 | 00:13:48 | campaigns feel free to leave us a note |
| 00:13:46 | 00:13:49 | in the comments below thanks for |
| 00:13:48 | 00:13:51 | watching our video if you thought it was |
| 00:13:49 | 00:13:53 | useful give us a thumbs up below we |
| 00:13:51 | 00:13:54 | release a new video at least once a week |
| 00:13:53 | 00:13:56 | so if you want to get notified of when a |
| 00:13:54 | 00:14:00 | new one comes out be sure to subscribe |
| 00:13:56 | 00:14:00 | to the paid media pros channel |
| 00:14:06 | 00:14:08 | you |
Congratulation! You have finally finished reading Google Analytics 4 Transition and Google Ads Linking and l believe you have enough understanding Google Analytics 4 Transition and Google Ads Linking.
Come on and read the rest of the article!
