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google and shopify

Published on: January 12 2023 by pipiads

How to Setup Shopify's Google Channel App with Google Shopping Product Feed Ads 2021 Tutorial

In this tutorial, we will guide you on how to add and set up the Google Channel app made by Shopify for your Shopify store. This app will help you run ads through Google Merchant Center for Google Shopping and provide you with free listings for organic shoppers.

Step-by-Step Process:

1. Set up Legal Pages - Go to your Shopify account's settings section and set up your refund policy, privacy policy, terms of service, and shipping policy. You can use Shopify's templates or modify existing ones. Save the changes.

2. Add Legal Pages to Footer Menu - Go to your online store, click on navigation, then footer. Add your privacy policy, terms of service, refund policy, and shipping policy to the footer menu. Save the changes.

3. Add Contact Details - In the footer menu, add your address, phone number, and email.

4. Install Google Channel App - Go to Shopify's app store, search for the Google Channel app made by Shopify, and install it. Connect it to your Shopify store by adding your store's URL.

5. Set Up Permissions - Follow the app's guidelines and setup permissions. Scroll down and add the sales channel.

6. Connect Google Account - Log in with your Google account and allow the required permissions.

7. Create Merchant Center Account - Create a new merchant center account directly from the app.

8. Select Target Market - Select your target market and language.

9. Manage Shipping Settings - You can import shipping settings from Shopify or manually set them up.

10. Accept Terms of Service - Go through the app's terms of service and accept them.

Setting up the Google Channel app for your Shopify store may seem overwhelming, but following these steps will make the process smoother. Remember to set up legal pages, add contact details, install the app, connect your Google account, and manage shipping settings. With the Google Channel app, you can start running ads through Google Merchant Center for Google Shopping and get free listings for organic shoppers.

How to verify your site with Google and submit a sitemap || Shopify Help Center

Are you struggling to get your online store noticed? Submitting a sitemap to Google and verifying your site can improve your store's SEO, making it easier for customers to find and buy your products. In this article, we'll show you how to do both.

Steps to Verify Your Site:

1. Open Google Search Console and login or create an account.

2. Disable password protection if your site is not live and public.

3. Choose between Domain or URL Prefix property types.

4. Copy the HTML tag provided and paste it into your theme's code.

5. Click Verify on the Google Search Console screen.

6. Keep the meta tag in your theme's code and do not delete the theme or lose site verification.

Steps to Submit Your Sitemap:

1. Click Sitemaps on the main Google Search Console page.

2. Enter sitemap.xml in the Add a new sitemap section.

3. Click Submit and troubleshoot any errors if necessary.

4. Wait for Google to crawl and index your site, which can take some time.

5. Remember that hidden pages on your site are not indexed and won't show up in search results.

Submitting a sitemap and verifying your site with Google can greatly improve your online store's SEO and make it easier for customers to find and buy your products. Follow these steps to get started and see the results for yourself. Visit help.shopify.com for more information and support.

Google Ads Conversion Tracking On Shopify [The Right Way]

Let's talk about Shopify conversion tracking for Google Ads. In this article, I will be discussing two separate ways to set up Shopify conversion tracking. One way is through Google Ads, and the other way is through Google Analytics. I will discuss the pros and cons of both methods and show you how to set up both of them. By the end of this article, you will be able to decide which method is better for your Shopify store.

Conversion tracking is essential for any business running ads on Google Ads. It allows you to understand where you need to allocate more money and where you need to allocate less. In this article, I will show you how to set up Shopify conversion tracking through Google Ads and Google Analytics.

Why set up conversion tracking?

Setting up conversion tracking is essential for any business running ads on Google Ads. It helps you to understand the return on investment (ROI) of your ad campaigns. By tracking the conversion value over cost, you can see how much your campaigns have made in dollars. This information helps you to optimize your campaigns and allocate your budget more effectively.

How to set up conversion tracking through Google Ads:

Step 1: Click on the tools and settings button in your Google Ads account and then click on conversions.

Step 2: Click on the plus button and then click on website conversions.

Step 3: Choose the category to be purchased, name it whatever you like, and set the value to one for now.

Step 4: Click on create and continue.

Step 5: Choose the option to install the tag yourself, and copy the global site tag.

Step 6: Go to your Shopify store, click on online store, then click on themes, and then click on actions and edit code.

Step 7: Find the end head tag and enter the global site tag inside it.

Step 8: Scroll down to the order status page and enter the global site tag there.

Step 9: Add the event snippet on the order confirmation page.

Step 10: Verify the conversion by waiting for someone to hit the page.

How to set up conversion tracking through Google Analytics:

Step 1: Have a Google Analytics account.

Step 2: Click on admin, then click on goals, and then click on new goal.

Step 3: Choose the custom option and click on next.

Step 4: Name your goal, choose the destination, and click on create goal.

Step 5: Enter the goal details, such as the destination URL and the value.

Step 6: Save the goal.

Step 7: Set up the tag manager and add the tracking code to your Shopify store.

Setting up Shopify conversion tracking is essential for any business running ads on Google Ads. By tracking the conversion value over cost, you can see how much your campaigns have made in dollars. This information helps you to optimize your campaigns and allocate your budget more effectively. In this article, I have shown you how to set up conversion tracking through Google Ads and Google Analytics. Choose the method that works best for your Shopify store and start optimizing your campaigns today.

EP6 - How to Set Up GOOGLE SHOPPING on SHOPIFY

So you’ve set up your website and added your products, but now you need to start getting traffic and making money. In this article, we’ll show you how to create your first Google Shopping Ads campaign with Shopify to drive traffic to your website and start making sales.

Step 1: Create a Google Account

- Click on “Create Account” and enter your personal details and phone number

- Opt-out of marketing materials and agree to the terms

- Press “Not Now” for business profile page creation

Step 2: Create a Google Ads Account

- Sign into Google Ads and create an account

- Enter your business name and website

- Create an ad (this is not important)

- Enter credit card information and business address

- Pause and delete the campaign to avoid charges

Step 3: Register a Google Merchant Center Account

- Fill in business name, country, and time zone

- Select “Sell on your website with Shopify”

- Verify and claim your website

- Set up shipping and add multiple products at once

Step 4: Set up Shopify Product Feed

- Install the “Feed for Google Shopping” app

- Allow Google account to connect to the app

- Select your Google Ads account and create new conversions

Step 5: Create a Google Shopping Ads Campaign

- Click the plus icon and select “Shopping” campaign

- Enter campaign name and budget

- Choose manual CPC and select target country

- Set campaign priority and ad group bid per click

By following these steps, you can create your very first Google Shopping Ads campaign with Shopify and start driving traffic to your website. Keep track of your conversions and adjust your strategy as needed to maximize sales.

How to Set Up Google Search Console for Shopify - Setup Tutorial and Basic SEO Tasks

Every Shopify store uses Google Analytics, but not everyone uses Google Search Console. This is because Analytics is easier to connect, while Search Console requires more effort to set up. However, Search Console is crucial if you want to be found organically through Google search. In this tutorial, we will guide you through the process of setting up Search Console and explain its three main functions.

Main Points:

1. SEO research: Search Console lets you see the exact phrases that people are typing into Google to find your site. You can also see which pages are the most popular in search results and which countries and devices people are using to access your site. This information helps you understand what content is attracting the most traffic, so you can double down on it.

2. Direct communication with Google: Search Console is a tool that lets you inform Google about changes to your website or request faster indexing for new sites. This is important because Google might not crawl your site as often as you want without this tool.

3. Alert for SEO issues: Search Console can alert you about any SEO issues on your website, including broken links, 404 pages, duplicate pages, and mobile usability issues. Google will email you about these issues so that you can fix them ASAP.

Steps to set up Google Search Console:

1. Go to the Google Search Console landing page and sign in to your Google account.

2. Click on the drop-down menu and select Add property.

3. Choose the domain method for setting up Search Console, as it is more modern and efficient. This requires adding a DNS record with a verification code that Google provides.

4. Copy and paste the verification code into your DNS records, which can be found in your domain registry.

5. Save the DNS record and go back to the Search Console page to click on Verify.

Setting up Google Search Console is crucial for any Shopify store that wants to be found organically through Google search. By using this tool, you can gain valuable insights into your website's performance and resolve any SEO issues that might be affecting your search ranking. Follow our tutorial to set up Search Console today and start optimizing your site for better visibility on Google.

Set Up Your Shopify Product Feed using the Google Shopping App

How to Set Up Your Product Feed for Google Shopping with Shopify's Google Shopping App

In this video, you will learn how to set up your product feed for Google Shopping using the Google Shopping App for your Shopify store. This method will allow you to quickly set up your product feed, run Google Shopping campaigns, and generate sales and profits for your store.

Steps to Set Up Your Feed:

1. Set up your Google Merchant Center account by going to merchants.google.com and adding all your settings and business information.

2. Claim and verify your website, add your shipping and returns information.

3. Install the Google Shopping channel app by going to your Shopify dashboard, searching for Google Shopping Shopify, and adding the app.

4. Connect your Google account to the app, confirm the checklist items, accept the terms and conditions, and complete the setup.

5. Optimize your product feed by editing each product field in the table, starting with the product title.

6. Craft an optimized title by following a formula structure and using descriptive keywords that your potential customers might search for.

7. Edit your page title to improve your SEO and optimize your Shopping ads.

8. Adjust your Google product category by finding the most relevant category for your product on Google's list and pasting the code into the cell.

Setting up your product feed for Google Shopping using the Google Shopping App for Shopify is a simple and effective way to generate sales and profits for your store. By optimizing your product feed, you can improve your chances of reaching your target customers and increasing your click-through rates. Follow these steps to set up your feed and start running your Google Shopping campaigns today.

Google Analytics (GA4) Ecommerce Tracking For Shopify

In this valuable video, learn how to track revenue from your Shopify store into Google Analytics 4. This was previously a difficult task, but now it's easy with Google Tag Manager. Here are the steps:

- Learn how to track revenue from your Shopify store in Google Analytics 4

- This was previously difficult, but now it's easy with Google Tag Manager

- Follow these step-by-step instructions to set it up

Steps:

1. Create a Google Tag Manager account and name your website and container

2. Create a new tag for Google Analytics 4 and copy your stream ID from Google Analytics

3. Deploy Google Analytics 4 through Google Tag Manager and add a trigger to fire on all pages of your website

4. Copy the Google Tag Manager code into the head and body tags of your Shopify store's theme.liquid file

5. Delete any previous manual tracking codes for Google Analytics 4 in your theme.liquid file

6. Create a new tag in Google Tag Manager to track revenue

7. Configure the tag with the GA4 event tag and set it up to send e-commerce data to the data layer

8. Create a custom trigger for the tag using a regular expression for the most valuable events to track Shopify purchases

9. Preview and submit the changes to Google Tag Manager, then test a purchase to ensure tracking is working

- Follow these steps to easily track revenue from your Shopify store in Google Analytics 4

- Use Google Tag Manager to deploy Google Analytics 4 and set up tracking for valuable e-commerce events

- Test your tracking to ensure it's working properly

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