google click ads
Published on: February 1 2023 by pipiads
Table of Contents About google click ads
Pay-Per-Click-Advertising Explained For Beginners
all right, what's up everyone? welcome to the surfside ppc youtube channel. today we're going to start our ppc advertising course. uh, so when you're looking for our pay-per-click advertising course, go to surfsideppccom- pay per click advertising- a hyphen between each word so you can see the link at the bottom here and you're going to be able to find all the lessons in our course. we're going to be creating this as we go, so right now there's not going to be a ton there, but if you go to surfsidepccom- pay per click advertising, we're going to have our entire course published over time. so this first part is just going to be pay-per-click advertising explained for beginners. so if you're just getting started with pay-per-click advertising, maybe you're just trying to learn a little bit more about it for your own business. maybe you just got a job in pay-per-click advertising and you need to know more. we're going to continue to put out more and more videos about this so you can keep learning, and so you'll be ready to go, no matter what it is you're trying to achieve. so first things first, what is pay-per-click advertising? so pay-per-click advertising is a form of advertising where, if you're an advertiser, you pay for each click to your website or if you have a mobile app, something like that. so every single click that you're driving, you're paying for each click. you don't pay for impressions, you don't pay for anything like that, you're paying for clicks. specifically now, google ads is the most well-known pay-per-click advertising network, along with bing ads. i consider facebook to be a pay-per-click advertising network, even though tiknically it's not. it's really considered social advertising and you're generally paying for impressions on facebook ads. but i still consider it to be a pay-per-click advertising network. but ultimately what it is is advertisers are setting bids on keywords for clicks to their websites. so you're either bidding on keywords or you're bidding on audiences, and you're. if you're an advertiser, you only pay when an advertisement is clicked. so we just recently did our google ads campaign and you can find it here: farmhouse google search campaign. you can see it right there. you can find it on our channel. i would highly recommend checking out our pay-per-click advertising playlist through youtube, through our youtube channel. we'll put the link at the top in the video description so you can find it easily. but coming back over to google ads here, this is an example of a pay-per-click advertising campaign through google. it's specifically a search campaign where we're targeting keywords related to farmhouse decor. and if you can see, here there's impressions at the top, here there's interactions. for interactions it's just going to mean clicks, in this case for this campaign, and it's going to show we almost have 3000 impressions and 16 clicks and if you look it's saying the average cost is 61 cents. the total cost is 9.77. so the average cost is our average cost per click. so we're only paying for these 16 clicks to our website. we didn't pay at all for any of the impressions that didn't drive click. so that's why it's called pay-per-click advertising is because you're paying for each click to your website. so next is going to be: how does pay-per-click advertising work? so generally it works. you set a bid for clicks to your website. you're either bidding on keywords or you're bidding on audiences, and you're setting a bid for how much you're willing to pay for each click to your website. now, bids can really vary. so for something like home decor, you might be bidding one to two dollars. for something like real estate, you might start bidding up to five dollars, six dollars, seven dollars, depending on the market you're in. some lawyers, some insurance companies, they probably bid upwards of 20- 30 per click. some of the top bids go above 50 for each click to your website. so how much you're paying for click generally depends on how much revenue each click can drive to your business. so, for example, if you're a lawyer, you're willing to pay fifty dollars per click because one client can equal thousands and thousands of dollars. same with real estate agents. they're generally going to pay more. now, home decor, even though you're selling high priced items, sometimes you're still only making a certain amount for each sale. so it's really depends on what keywords you're targeting, what audiences you're targeting and because you're entering an auction against other advertisers. so generally the amount you're willing to pay for each click depends on the other advertisers as well, how much they're willing to pay for each click. if other advertisers are willing to pay much more than you for each click, then you're going to have trouble ever winning the auction. so the way it works is when you're bidding for something. let's say you and five other advertisers are bidding for a specific keyword. every time someone types something into google, you're going to be entering an auction to try to get your advertisement out there. so we open an example in google here. so if someone types in accounting software, if you can see right here, the top four results are all advertisements, so they're all based on accounting software. each of these companies when to enter this auction, and then also on the right hand side, these are also ads as well, so these are considered shopping ads. um, so these are search ads over here. these are considered google shopping ads. so if you click through any of these it's going to be considered an advertisement. click and you can see sponsored up in the top right hand corner over here. you can see ad next to each of the urls. so this is the way it works is these advertisers are entering an auction because they're bidding on the keyword accounting software and they're each bidding a certain amount. and if we come back over here, it's going to say the advertisements that show are based on a bid and an ads quality score or relevancy score. so basically the way it's going to work, google is going to take into account how much the advertiser is bidding and they also use something called quality score, which is going to look at their landing page. it's going to look at the average click-through rate historically for this advertiser, so it uses another score along with the bid to basically come up with what's called an ad rank and each ad will be ranked in the google search results based on their ad rank. so that's going to be a combination of quality score and bid. so that's basically how the auction works, is it's going to take into account the bid, it's going to take into account the quality score and whatever ad has the top ad rank is going to show at the top, whatever second is going to show second, and so on and so forth. so that's basically how pay-per-click advertising works. you're bidding on a certain set of targeting and, depending on advertisers, other other competitors and different factors is going to determine how much you're paying, how often your ad shows up in the search results and how often your ad gets clicked. so next going to be: how can you get started with pay-per-click ads? so you can start by using popular pay-per-click advertising networks, so google ads, bing ads, facebook ads, so all these are very popular. you need a website or an app to promote and then, once you have your website and you're ready to promote, you generally want to create different landing pages. so landing pages is where you're going to be sending traffic to and then, once you're kind of ready to go, what you want to do is sign up with the pay-per-click networks, you enter your payment information and you can start by creating your first campaign. we have tutorials on our channel for how to get started with campaigns with all the top ad networks. so if you want to get started, definitely check out our tutorials and it's really easy to get started. i mean, you just need to sign up, you need to enter your business information, you need to enter your website and
How Much Do Google Ads Cost? 2023 Price Guide (New Info)
here's a question we get all the time: how much do google ads cost and, more importantly, how much should you budget to spend on google ads? if you ask 10 different people, you will probably get 10 different answers, but as a google partner that's actually certified in this stuff, i'm going to give you the agency answer to determining your google ads budget. i'm going to tell you what we do for the hundreds of google advertising accounts that we manage that are also generating tons of conversions for our clients. [Music]. [Applause]. hey, everyone is sherman at life marketing- your favorite agency for small business marketing. if you're new here, go ahead and hit that subscribe button so you don't miss another episode that can help you grow your business. today, i'm going to walk you through how to set your google ads budget and, if you stay until the end, i will give you a secret that will help you slash your google ads cost altogether. if you're excited to learn more, smash that thumbs up button for me below and let's get this party started. alright, how much do google ads cost? according to google, you can spend as much or as little as you want in google ads. what's not so clear is how much those ads actually cost you- and i'm going to tok about that in just a moment here- but let's first look at how google ad budgets work. now, regardless of cost, you can set a daily budget or lifetime budget for your campaigns inside of google ads. for example, if you wanted to spend 300 in google ads on a monthly basis, then you would simply set a 10 daily budget. this would mean that your ads will no longer appear on google once your 10 daily budget has been exhausted, and it also means that you will not exceed your monthly budget of 300, since 10 dollars per day times 30 days per month equals 300. so that's how daily budgets work. but there's also lifetime budgets. a lifetime budget allows you to put your total spend in for a campaign. so, for example, let's say you're running a holiday ad that is only going to run for a specific period of time. if that's the case, you can use the lifetime budget to enter your total budget for the campaign and once that budget has been exhausted, your ads will no longer run on google. so that's basically how you set your budget inside of google ads: to virtually spend however much you want to spend, but how much do you actually get for your money? how much do google ads really cost you? let's go ahead and jump into this and then we'll figure out how much you should be spending on google ads. in order to understand the true cost of google ads, you must understand how google charges its advertisers. now, the most common way that google charges advertisers is on a pay-per-click basis, also known as ppc. with any type of ppc advertising, you're only charged when someone clicks on your ads. no clicks, no pay. this means that if 1000 people saw your ad and no one clicked it, you would pay absolutely nothing to google. but this also means that if 1 000 people clicked your ad, you would pay the cost associated with every click. for example, if each click cost 10 per click, then you would pay 10 000 for 1000 clicks. now, a common concern that my clients typically have is what would happen if the amount of clicks exceeded what they could afford. and if that's you, then no need to worry about this. remember, you can control your cost by setting a daily budget, and once that budget is exhausted, your ads will no longer run, which also means that you will no longer get any clicks that could increase your google ads cost. now, another common concern is the cost per click. a lot of people want to know what their estimated cost per click is going to be before they start running google ads, so here's how you can get an idea of your cost per click, or cpc. the first thing you need to know is that cpcs vary based on the keyword that you're targeting. for example, the average cpc for the phrase landscaping company is 3.52 cents. meanwhile, the average cpc for the phrase car accident lawyer has an average cpc of four hundred dollars. that's four hundred dollars for a single click. as you can see, these cpc costs range greatly based on the industry and competition level. now, of course, you should keep the lifetime value of your customers in mind whenever you're looking at advertising costs. for example, a landscaper might make 200 off of a project and a car accident lawyer might make 20 000 off of a case, so you should measure the risk against your reward when deciding which keywords to use for your business. often times, there are hidden gems that you can find that are far less competitive than other words. for example, the phrase motor vehicle lawyer has an average cpc of 144 dollars and 83 cents. that's over a 200 percent decrease in cost from the car accident lawyer phrase that we toked about earlier. now, a good ppc agency should be able to do some keyword research and identify the best keywords for you to target, based on cost and effectiveness, and if you need help with this, then contact us at life marketing and we'll be happy to help. anyway, if you're going at this solo, then you can do your keyword research for free by using google ads keyword planner. all you have to do is type in any keyword that you're interested in and it will show you a list of words to sift through as recommendations. now there are also additional paid tools you can use to do more advanced keyword research and even spy on some of your competitors. for example, our agency uses semrush and hres for some of our clients. these tools will help you select the best keywords to target and give you estimates on their cost per click. once you have your estimated cpcs, it's time to figure out how much you should be spending on google ads for yourself. with that said, let's go ahead and tok about our recommendation on how much you should spend on google ads exactly. setting your google ads budget is kind of like a double edged sword. on one hand, if you spend too little, you risk not getting enough clicks to even generate conversions. sure, you can spend 100 and get 10 whole clicks, but that's probably not going to change your life or generate a single lead. and then, on the other hand, if you spend too much, then you risk wasting your money if nothing works. for example, i've seen people spend ten thousand dollars on ads that weren't even going to the right url and others where they spent a ton of money but on low performing keywords. so this is exactly what you need to do in exactly what we advise at our agency. when it comes to your exact google ads budget, we believe that you should spend enough money to generate your first 100 clicks. now, your exact cost is going to look different for every business, based on the average cost per click for the keywords that you're targeting, but normally, at a minimum, you need to spend more than 600 dollars per month in google ads for most industries. now, after your first 100 clicks, take a look at your campaign performance and optimize it a little bit. then spend enough money to generate your second 100 clicks, whatever this cost you. once you do that, look at your performance again, analyze and optimize, and then finally spending enough to generate your third 100 clicks. then look back and analyze. eventually, you should have 300 clicks from your google ads. if each click cost you five dollars, then that would mean you would have spent fifteen hundred dollars over three months, and if each click cost you ten dollars, then that would equate to three thousand dollars over three months. and after about three months, or 300 clicks, you need to stop and look yourself in the mirror and ask yourself: is this working for my business? and by working, we aren't toking about leads and sales that are busing through the roof. no, no, 300 clicks is likely not going to make your business explode. what we're looking for is for some indication or for some type of positive movement towards success. a few leads or sales would help point you in the right direction of optimizing your campaign so that you can get.
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Google Ads Maximize Clicks
Google ads. maximize clicks is a very powerful bid strategy that most people Overlook. in fact, most people even skip it and go right to maximize conversions. but I would advise, for a couple of reasons, that, uh, that's maybe not the best path and that maximize clicks is is actually really powerful. so I'll kind of break it down really quick and explain what maximize clicks, maximize conversions- like what all this bid strategy stuff is about- when you would want to use maximize clicks and then when you would want to transfer away to some other bid strategy. so we have a campaign here or a account with a lot of different campaigns here, and when we're in the account, if we click on all campaigns over here on the left and then click on campaigns here, then we'll see a list of all of our campaigns with the different bid strategies for each, as well as all this other data like the amount we spent on ads. yours might look different. you can come up here and click columns and customize the columns if you need to, but you can see- roughly, you know, the conversions from each of these, as well as the bid strategies that we're using for each, and you might notike a bit of a pattern appearing here where the campaigns with a low number of conversions are using the maximize clicks bid strategy. right, and that's because when Google is first, when you're first running a campaign on Google, it needs some data before the algorithm is going to be really effective. at um, going out there and putting your ads in front of people who are more likely to convert through bidding higher and different things. um, so, because it needs some data, what I've found over the years is that running a campaign until it gets maybe 10, 15, 20 conversions on maximize clicks is is the best way to go. if you try to start a campaign on maximized conversions, it might not even run and if it does run, it's probably not going to get you any conversions anyways, which seems counter-intuitive because you would think it's maximized conversions and so it would. it would know what to do. but your campaign actually needs to run for a little while and get some conversions before Google has enough data to know who to match your ads with. right, and so we'll let a campaign start off and we'll let it run until it gets like maybe 10, 15, 20 conversions and then at that point you can start switching over to maximize conversions, which is essentially the next level up. that's using quite a bit more artificial intelligence, so it's picking different times of the day when your ads are more likely to convert and it's and it's bidding higher for those clicks. so, let's say, weekends, on the evenings, you get like tons and tons of tons of conversions. so Google is going to be willing to bid a little bit higher. let's say, your average cost per click is 54 cents. it might be willing to bid a dollar for a click on the weekend evening because it knows that there's a really, really high chance that that's going to lead to a conversion. and at the end of the day, if it takes five clicks at 5, 54 cents or one click at a dollar, it's going to go with the one click at a dollar because you know that's going to cost less overall for the conversion, right? so maximize clicks is essentially going to take your given budget and go out and try to get as many clicks as possible with that budget and so that essentially what it's going to do is give you kind of a distribution of a bunch of different clicks across a bunch of different time frames and as many clicks as possible within your budget and then, as that's happening, you're collecting all this data about what's converting, what's not, and then, as you start to get some conversion data, then you can switch over to maximize conversions and then it's going to use that data to then get you even more conversions and then you can again Ascend up the bid strategies, so to speak. that there's sort of a. I mean there's so many different bit strategies and different ways to go about it, but generally speaking, it works quite well if you start with maximized clicks and then kind of work up from there. so I hope you found that helpful. if there's anything you have questions about in terms of Google ads- maximize clicks, bid strategies, anything like that- don't hesitate to reach out. you can just drop your questions in the comment section down below and I'll be sure to get back to them there. look, if you're the type of person that just doesn't even want to deal with Google ads anymore, then you can always reach out to me. my company is Missoula SEO geek. I'll leave a link to my website down below. but we do manage Google ads for different companies and different Industries and you can come learn about what we do, what makes us unique. you can even read some of the testimonials from some businesses that we've taken from zero to over a million in Revenue- like this one here and really just see that you know this is the type of thing that's going to explode your business growth. so feel free to reach out. you can always give us a call or contact us through our website and look forward to working with you. [Music].
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Google Ads Maximize Clicks [Should You?] (2022)
hey, it's matt from tradesmen digital marketing. today's video i'm going to walk you through the maximize clicks bidding strategy. i'm going to go over what it is and how to use it for your campaign and why you should use it for service-based businesses campaigns, at least at the beginning. so, first off, what is a maximize click bidding strategy? uh, this bidding strategy essentially utilizes google's ai to get as many clicks possible. now, this may sound kind of off, especially if you're trying to optimize for conversions, because you're going to immediately think: why am i not, you know, optimizing for conversions? why would i want to optimize for clicks? and the answer to this is: if you don't have much data in the account- and you need a lot of data- this strategy is the best way of going about it because essentially, it's a spray and pray method of just get me as many clicks as possible. this gives me the data to then optimize the account and then, once we have enough conversions, we can switch over to a conversion optimized strategy, where maybe it's target cpa, maybe it's maximize conversions, maybe it's maximize conversion value, whatever it is. but at the very beginning, you need these clicks to figure out what keywords are working and if you don't have them. you're just going to be guessing and if you hand it over to google ai too early, it's just going to go off the rails and you really won't know where you're heading in terms of what quality of leads you want. uh. so we always recommend going with the maximize clicks bidding strategy right at the bat, especially if you have no data in the account whatsoever, getting that data and then optimizing over to a, you know, target cpa or maximize conversion strategy. now how do we set this up inside google ads? that is pretty simple. all we have to do is come over to our campaign. so this is our demo account. we're going to go to our pool installation campaign. we're going to come over here to more details. once this opens up, we can hit edit in settings and then we're going to scroll down to our bidding, and right now we have it set at maximize conversions. we want to come down here to bidding strategy. we're gonna hit uh, select a different bidding strategy, which isn't recommended by google because they want all the control possible, but we're gonna switch it anyways and we're gonna hit maximize clicks. uh, important thing to note here: maximize clicks should always have a set maximum cost per click bid limit. this is because if you don't set it, google has a tendency to just go crazy with spending on uh clicks, and i've seen it for 150 dollars a click. please, please, please, put a budget in here or a bid limit. and this can be done by going to your keyword planner, looking at the high end top of page bid uh limit and really either putting it somewhere in the middle there between the low end of page and high in the page, or just going with the actual high-end page. there's also another plug-in called keywords everywhere. i really like using that too. it gives you a really good idea what uh people are paying per bid. it's a really good way to get an idea on what you should be paying for your per bid. and really the only way to figure out exactly what your maximum cost per click bid limit should be is to get some data into the account and you can look at the actual search impression share lost due to budget. if this is really high, chances are your bid limit isn't gonna be high enough and you're gonna have to raise it. if it's like zero percent and, uh, you're just popping up for everything and you're burning through money, uh, you can lower it down? uh, it really depends and you you kind of get a feel for it after the first week or two. but that's essentially maximize clicks in a nutshell. let's say we can uh set it for ten dollars a click. uh, you also have more options down here. if you have already bid adjustments in the campaign, you can override that. we're just going to leave it for how it is. then we hit save and now we have set maximize clicks as our bid limit and that's essentially everything. when it comes to maximize clicks, we use this generally for the first one or two months. once we have right around 30 conversions in the account, we switch over to target cpa or maximize conversions. uh, whatever the uh is better for the account at that time. but that's maximize clicks. if any comments, questions or concerns about it, leave it down in the comment section down below. i'd love to hear from you guys other than that you guys have a wonderful day and take care.
Google Ads Tutorial 2022 [Step-by-Step] Adwords
so in this complete tutorial, i'm going to walk you through step by step, showing you how to run and operate google ads. now, whether you are a complete beginner, uh, or maybe you've already run ads on different platforms, this video is going to be all inclusive for anyone and everyone looking to run ads through google's services. uh- and i know this can look somewhat intimidating at first, i know. certainly, when i first started running ads, i actually had to watch similar tutorials to this one, and it really helped jump start the process. it ended up saving me thousands of dollars because i was able to- uh, you know- learn things that maybe would take much longer if you try to do it on your own. so the goal here for this video is to teach you every step of the process: uh, get you running your first google ad. then we'll tok about different types of conversion rates, we'll tok about target conversion rates, we're going to tok about the ad styles that google has, and then we'll also tok about keywords: how do we do keyword research, how do we find the right keywords to target, and then how do we set up more ads after that so that we can do split testing, a b testing. don't worry if i'm just kind of speaking like some different words that you don't know, don't worry, we'll explain all of those later on throughout this video, and if at any point you feel like i'm toking too fast, you can always go back, re-watch it or just slow it down to 0.75 speed. i know, sometimes i get a little bit excited. i love doing this- and so i tok a little bit fast by accident. so let's go ahead. let's get started with this video. um, and so the first thing that you're going to want to do is you're going to go to adsgooglecom. i have my computer right here and i'm going to walk you through every step of the process. now, once you're on adsgooglecom, you can go over and sign into your google account. i'm assuming that you already have a google account. if you don't, you can just make a gmail very quickly, and if you want to follow along throughout this video, i would suggest that, but you can certainly just watch this and then go ahead and try to replicate this and make your own google ads after this tutorial. uh, maybe consider taking out a pen, taking out a piece of paper, writing a few things down, just so that you don't forget them. so let's go ahead, let's sign into our google account and then we're going to jump into this process. so we're going to go ahead and sign in right here, all right, and we're going to create a new google ads account. i'm assuming you probably don't have one now, so we can just click on new google ads account. and now we're going to be prompted with this, this interesting thing that google's been doing in the past couple of years, where they now try to, kind of like, throw you through this gauntlet of, like different questions and they try to set you up to make your own ad, because they know that their ad platform is a little bit confusing. that's probably why you ended up on this tutorial, because maybe you looked at and said: this is a little bit confusing, um, and so, instead of doing all of this and going through what google wants us to do, we're going to scroll down and we're going to find switch to expert mode right here. and the reason why we're doing this is because, if you go through google's little thing that they want you to go through, i find that people end up spending more money, because google, they make money when you run ads on their platform, so they're going to convince you to spend more money than you have to. i would suggest just switching to expert mode so that you can skip most of that and just get started running ads. and don't worry, i'll show you every step of the process here. so let's go ahead, let's click on switch to expert mode and once we do that, we're going to see a variety of different options for what type of ads we want to run and what we're really going for right and so typically, i end up just clicking on website traffic. you can certainly. you know, if you are looking for just leads and you're looking for someone's phone number, perhaps you're looking for someone's email and maybe a real estate agent or you are a plumber- then maybe you want to go for leads. you can go for sales, website traffic, right, product and brand consideration. uh, you can go for local store visits and promotions, app promotion, brand awareness and reach, which is like a just very general thing. i personally would suggest going for website traffic. we run almost all of our campaigns, just as website traffic get them to our site- maybe it's to a specific landing page, conversion page. it gives us more leeway and it gives us more options overall when we choose website traffic. but you can certainly read the different type of campaign types which we'll tok about each one of these, like search, display, shopping, video discovery- right. if we're going for leads, you're going to see they have some different options there. right? if you're going for brand awareness, you have display your video. app promotion: your campaign type is app- right. so you want to look at the campaign types and what type of ad you want to run. we're going to click on website traffic here. now, this is when we get into selecting a campaign type. this is going to be a very important part of the video. okay, because you want to understand each one of these different types of advertisements, because this is going to significantly affect your campaign and the way that you're running ads. so the first one that we have in the one that we typically choose, is going to be google search ads. these are the basic google search ads. you've probably seen so many of these. it's probably what you think of when you think of google ads. uh, just to show you here, let's say that, um, i'm i'm going to be marketing my marketing agency, right, and so if you want an example of this search ad, we could say: marketing agency- uh, new york, right, and when we do this, we're gonna see these three right up here at the top. these are all basic google search ads. this is the first option here, right? so search ads right here. these are going to be the ones right here. we just see the basic text, right, and it comes up. when somebody searches in google, your ad will come up in one of these three. sometimes there's four, sometimes there's two, it depends, but those are the basic google search ads. the reason why i like search ads is because it's going to give you exactly what you want for people who are searching for something very specific. so when somebody searches marketing agency new york, i know that i can come up in that specific spot, versus a display ad which might pop up um across the web, right? so maybe you're reading a blog or maybe you are on some news website and you see an ad that pops up on the side. that's typically what is known as a display ad. typically, there's going to be some pictures. there's going to be like this box you can click on. sometimes people call these banner ads as well. we're not. that's not something that i really do too much of, because we like to focus on search and then what we like to do is branch out into these other types of ads, and this is what i would suggest doing as well for people who are getting started with google ads. start with search, then you can branch out into the others once, once you nail down search. if you don't want to do that, then i would suggest nailing down at least one of these. like, maybe you want to focus just on display, nail that down first, get that down to a science first, and then you can branch into the other ones. don't try to manage all of these different types of ads at the same time in the first week. just trust me on that. you want to start with one and then branch out. then we have shopping ads, and so, because we're trying to get website traffic, you're not going to see this one available to us right here at the moment, but shopping ads. this is also something that, for example, let's say that we wanted to go for some organic um protein powder, right, and if we want to get organic protein powder and we
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