google expanded text ads

Google Ads Expanded Text Ads

Google Ads has phased out expanded text ads in favor of responsive search ads and dynamic search ads. This article explores the reasons behind this change and how it impacts advertisers.

Why has Google phased out expanded text ads?

Google is trying to move advertisers towards more dynamic ad types, such as responsive search ads and dynamic search ads. The company has found that its algorithms are better at creating winning ads than people are.

What are responsive search ads?

With responsive search ads, advertisers provide a number of titles and descriptions, and Google's AI technology creates a variety of ad combinations. Through testing, Google can determine which combinations perform best and use those in the campaign.

What are the benefits of responsive search ads?

Responsive search ads tend to be easier to use, especially for those new to Google Ads. Advertisers can provide a range of titles and descriptions, and Google does the work of testing and optimizing the ad combinations.

What should advertisers do if they have expanded text ads in their campaigns?

Advertisers cannot edit or change expanded text ads, but they can pause or remove them. To take advantage of the benefits of responsive search ads, advertisers should consider transitioning to this ad type.

Google's phasing out of expanded text ads in favor of responsive search ads and dynamic search ads is a positive change for advertisers. With Google's AI technology doing the heavy lifting, advertisers can focus on creating effective ad copy and maximizing their campaign performance.

Goodbye Expanded Text Ads in Google Ads!?! What You Need to Know About Their Removal

In this article, we discuss the changes coming to expanded text ads in Google Ads and how to prepare for them. We cover the differences between expanded text ads and responsive search ads, how to create expanded text ads before the deadline, and how to create a responsive search ad that mimics a text ad. We also provide tips on reviewing the performance of your ads and testing different ad formats. Let's dive in!

- Google Ads is changing the way expanded text ads work, and it's important to be prepared

- In this article, we'll cover the differences between expanded text ads and responsive search ads

- We'll also show you how to create expanded text ads before the deadline, and how to create a responsive search ad that mimics a text ad

- We'll provide tips on reviewing the performance of your ads and testing different ad formats

Differences between Expanded Text Ads and Responsive Search Ads:

- Expanded text ads are made up of three headlines and two description lines that appear in the order they're written

- Responsive search ads let you write up to 15 headlines and four descriptions that are automatically combined when people are searching for keywords

- Responsive search ads use Google's machine learning to show different combinations of headlines and descriptions to different users

- Expanded text ads always appear as written, while responsive search ads can show different combinations of headlines and descriptions

Creating Expanded Text Ads Before the Deadline:

- You can still create expanded text ads in Google Ads until the end of June 2022

- To create an expanded text ad, click the plus sign to create a new ad and choose Responsive Search Ad

- At the top, click the link that says Use Expanded Text Ads Instead

- Enter a final URL, headlines (optional), display path, and descriptions for your ad

- Save your ad when you're happy with it

Creating a Responsive Search Ad that Mimics a Text Ad:

- To create a responsive search ad that mimics a text ad, use the Pinning option

- Write three headlines and remove any other headlines from the ad

- Pin the first headline to the first position, the second headline to the second position, and the third headline to the third position

- Write two descriptions and remove any other descriptions from the ad

- Pin the first description to the first position and the second description to the second position

- Preview your ad to see how it looks

Reviewing the Performance of Your Ads:

- Compare the performance of your ads by metrics like click-through rate, conversions, and conversion rate

- Remove underperforming ads and test new ones

- Use the combinations of headlines and descriptions from your responsive search ads to inform your text ads

Testing Different Ad Formats:

- Test different ad formats like responsive search ads and expanded text ads

- Try different messages and calls to action

- Have two or three ads in each of your ad groups

- The changes coming to expanded text ads in Google Ads can be daunting, but it's important to be prepared

- Responsive search ads offer more flexibility and automation, but expanded text ads can still be created until the end of June 2022

- Review the performance of your ads regularly and test different ad formats to find what works best for your campaigns.

Google Ads Expanded Text Ads Best Practices

In this video, Uzair demonstrates how to create ads in the new Google AdWords interface and provides tips for writing effective ads to get the most click-throughs. Here are the key points covered:

- To create ads, select the campaign and ad group on the left-hand side of the AdWords interface, and then click the create button to create a text ad.

- Write your ad by including the final URL, two headlines (each with a character limit of 30), and a description (with a character limit of 80).

- To write an effective ad, include the keyword or phrase, benefit, feature, guarantee, call to action (CTA), price, free offer, research competitor ads, and use the word you to focus on the customer.

- Use Display Path to add more keywords to your ad and make it stand out.

- Save and select your ad group, and choose the prominent ad option to add call out extensions.

In conclusion, by following these tips and being creative, you can write ads that attract targeted traffic to your website and increase your click-through rate (CTR).

Using Expanded Text Ads in AdWords - AdWords In Under Five Minutes

- Erika from Google AdWords team introduces the new type of text ad in AdWords called expanded text ad.

- It provides more space for ad text and is designed for optimal performance on mobile devices.

- The article will explain how they work and give helpful tips to make the most of this new ad type.

Expanded Text Ads

- Similar to standard text ads but with key differences.

- Two headline fields instead of one (each allowing up to 30 characters).

- Two description lines merged into one field (allowing up to 180 characters).

- Display URL shows the domain of ad's final URL (option to combine with up to two new path fields).

Tips to Make Expanded Text Ads Effective

- Use at least one keyword in the ad's text to make it highly relevant to those who see it.

- Capitalize the first letter of each word in the ad to help it stand out.

- Rethink ad's messaging to make the most of additional text space.

- Ensure headlines are easily scannable and make sense when read separately.

- Take advantage of new path fields to give customers a good idea of where they'll go once they click on the ad.

- Creating expanded text ads is simple and follows the same steps as creating a standard text ad.

- For more tips and information, visit the AdWords Help Center or join a discussion in the AdWords community.

- By using expanded text ads effectively, businesses can reach potential customers on the go and optimize their ad performance on mobile devices.

Responsive Search Ads Google Ads [Update Your Ad Copy Now]

Google Ads is making a major change by removing the option for advertisers to edit or add new expanded text ads by June 30, leaving only responsive search ads as the preferred option for setting ad copies.

Although some advertisers may prefer having both responsive search ads and expanded text ads, there is still a way to split test ad copies in Google Ads even with responsive search ads.

To split test your ad copies in Google Ads, you need at least 5,000 impressions in a 30-day period. Google will show you different results of the different descriptions and headlines that are shown to your customers.

While it is true that expanded text ads give more data to see a direct correlation between the headlines used, click-through rates, and conversion rates, responsive search ads still provide a simple and quick process to set up and conduct split testing.

Responsive search ads have one URL, up to 15 different headlines, up to four different descriptions, and two different display paths.

Google automatically displays different headlines and descriptions in different combinations to find out which combination works best in terms of click-through ratios and conversion rates.

To set up responsive search ads, you need to go into your campaigns, ad groups, and individual ad groups that you want to add in the expanded text ads. Click on the blue create ad button to set up a new responsive search ad.

Overall, even with the coming change of responsive search ads as the only option, advertisers can still complete all the required split testing while still getting the exact data needed to make decisions.

Google Expanded Text Ads Are Going Away

On August 31st of 2021, Google announced a major change to its search campaigns, stating that expanded text ads would no longer be available starting June 30th of 2022. Instead, responsive search ads will be the only ad format available for search campaigns moving forward. In this article, we will discuss the mechanics of this changeover, and provide some suggestions for what actions you can take to prepare for this shift.

Mechanics of the Changeover:

- After June 30th, 2022, you will no longer be able to create or edit expanded text ads.

- Existing expanded text ads will continue to serve alongside responsive search ads.

- You will still be able to pause and resume expanded text ads, but you will not be able to edit them or change any language.

- This changeover will not affect the performance of your existing expanded text ads.

Actions to Take:

1. Build as many expanded text ads as you think you will reasonably use: While you can still create expanded text ads until the deadline, it is a good idea to get as many as possible in your account to prepare for the shift.

2. Test specific message combinations: Use expanded text ads to test specific message combinations while you still have control. This will help you get the data you need before ads become more dynamic.

3. Expect responsive search ads to take over impression counts: While it is important to use expanded text ads to test message combinations, be prepared for responsive search ads to continuously take over the impression counts, even if performance is not as good.

The shift from expanded text ads to responsive search ads is a major change that will impact search campaigns. While the changeover may be jarring, it is important to understand the mechanics of the shift and take action to prepare for it. By building as many expanded text ads as you think you will reasonably use, testing specific message combinations, and expecting responsive search ads to take over impression counts, you can ensure that your search campaigns continue to perform well after the deadline.