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google placement ads

Published on: February 5 2023 by pipiads

Google Ads Content Targeting 2022: Targeting Placements, Topics, and Display Video Keywords

Google Ads content targeting is an effective way to reach potential customers across the Google Display Network. In this article, we will explore different ways to target ads on various websites, topics, and YouTube. We will also discuss how to create a display campaign and set up location and language targeting.

Targeting Methods:

1. Keywords

- Targeting relevant websites by suggesting terms related to products or services

- Adding contextual keywords to match the content on the website

- Keep in mind that targeting a website may result in being shown on multiple pages, not just the homepage

2. Topics

- Targeting specific topics related to products or services

- Search for topics or use the pre-existing list provided by Google Ads

- May end up being shown on a website that covers various topics

3. Placements

- Targeting specific websites or apps

- Manually choose websites or use automatic placements to let Google Ads choose relevant websites

Optimizing Targeting:

- Using information such as landing pages and assets to optimize targeting and find potential customers

- Set up location and language targeting before choosing a targeting method

Google Ads content targeting is a useful tool for reaching potential customers across the Google Display Network. By using keywords, topics, and placements, businesses can effectively target their ads to relevant websites and potential customers. Optimizing targeting can help increase conversions and drive sales.

[Google Ads Update] - No more Keyword, Placement or Topic Targeting on Youtube Conversion Campaigns

In this article, we will discuss the latest update from YouTube regarding what you can and can't do inside a video campaign. We will also talk about the changes in Google Ads targeting options and how you can still reach your target audience.

Changes in Google Ads Targeting Options:

- When building a YouTube campaign in Google Ads, you can no longer target keywords, topics, or placements.

- The reason behind this is that Google has a machine algorithm that can find the best person for your conversion.

- However, you can still create custom audiences by uploading customer data, using retargeting lists and pixels, and creating segments based on terms people search on Google.

- You can use these audiences to target your desired audience, but it's not as hyper-focused as before.

- To optimize for qualified leads and conversions, it's best to use CRM to send back information to Google.

Workaround for Targeting Options:

- Create custom intent audiences and market them as a separate campaign.

- Use the free training group created by Nick Pifer to learn how to create leads 24/7 through an automated lead machine, convert leads into customers, and scale your business.

- The group is no spam and no nonsense and gives more information and better training than any paid course.

Google Ads' latest update restricts targeting options, but you can still reach your target audience by creating custom audiences. To optimize for qualified leads and conversions, it's best to use CRM to send back information to Google. Join Nick Pifer's free training group to learn more about creating leads, converting leads into customers, and scaling your business.

Keyword And Placement Targeting Are GONE!! (Or Is It?)

YouTube ads placement targeting and keyword targeting have been removed from Google AdWords, leaving advertisers with a limited range of targeting options. However, there is a workaround that can be used to continue using placements and keywords in campaigns.


The workaround involves creating a custom video campaign without a goal guidance, and selecting either maximum CPV or Target CPM. Although there are limitations to this approach, contextual targeting can still be used for keywords and placements.

Strategy for Beginners:

For those with a brand new YouTube ads account, placement targeting can still be used with CPV bidding. However, it is important to choose placements from direct business competitors and be certain that the viewers of those placement videos are the most likely to convert. Start with a low budget and use the campaign to validate ads with ideal customers.

Strategy for Established Accounts:

For those with an established YouTube ads account with a lot of data, only use proven placements and keywords that have brought in positive ROI in the past. Take a look at previous keyword and placement campaigns, as well as videos that have brought in repeat conversions at a great cost per conversion. Be careful when selecting new placements and keywords, as CPV bidding does not involve optimization by the Google algorithm. Check campaigns daily to ensure budget is not being wasted.

While Google has moved away from contextual targeting, placements and keywords can still be used with the above-mentioned workaround. However, it is important to be cautious and select profitable placements and keywords. Advertisers should also consider moving away from placements and keywords and exploring other targeting options.

Google Ads Display Network Placement Targeting

In this article, we will dive deeper into one of the targeting options for Google Display Ads: placement targeting. We will share our experience using manual placements and how they have led to better performance for our display campaigns. We will also provide tips on researching the best placements to target for your clients within the Google Ads interface.

- We will focus on placement targeting for Google Display Ads

- Manual placements have shown better performance for our campaigns

Researching Placements:

- Go to content targeting in Google Ads

- Add placements by typing in specific keywords, URLs, or YouTube video IDs

- Google's Display Network includes millions of websites, mobile apps, and YouTube videos

- Look for relevant placements and review their content before adding them to your ad group

Adding Placements:

- Add relevant placements to your ad group

- Focus on finding the right user, not spreading your reach

- Edit placements easily by clicking on the blue pencil icon

Using Previous Campaigns:

- Use information from previous campaigns to find new placement ideas

- Look at the placement report to see where your ads have been shown

- Manual placements can lead to better performance for Google Display Ads

- Research relevant placements and review their content before adding them to your ad group

- Use information from previous campaigns to find new placement ideas

How To Use Google Ads 2022 | Google Ads Tutorial [FOR BEGINNERS]

How to Set Up Your First Google Ad Campaign

In this article, we will go through the step-by-step process of setting up your first Google ad campaign. We will cover everything from campaign goals to ad creation.

Step 1: Switch to Expert Mode

- Click on Switch to Expert Mode to get full control over your new campaign.

Step 2: Create a Campaign without a Goal's Guidance

- Choose this option to keep full control over your campaign.

Step 3: Select a Campaign Type

- In this video, we will create a Search campaign using simple text ads.

Step 4: Determine What Happens When Somebody Clicks on Your Ad

- As an example for this video, we will create ads for an online store selling standing desks.

Step 5: Define General Campaign Settings

- Give your campaign a name that reflects exactly what you are advertising.

- Deselect Display Networks.

- Click on Show more settings to define a start and end date for your campaign.

- Define your ad schedule if needed.

Step 6: Targeting and Audiences

- Click on Advanced search to find the locations that you want to target.

- Select a language of your customers.

- Skip the audience tab if you don't have any audiences yet.

Step 7: Budget and Bidding

- Decide on the currency that you want to use to pay for your advertising costs.

- Decide on your average daily budget.

- Set up conversion tracking using Google Analytics.

- Define how much you're willing to pay for one click on your ad and your bidding strategy.

Step 8: Ad Extensions

- Use ad extensions to make your ad larger in size and increase your click-through rate.

- Add sitelink extensions that lead to different pages on your online store.

- Add some call extensions.

Step 9: Define Search Terms

- Dedicate one ad group to one keyword group.

- Use exact match, phrase match, and modified broad match.

Step 10: Create Ads for Your Ad Groups

- Create your first ad for the keyword and ad group standing desk.

- Add three headlines to your ad and include your keyword standing desk.

- Use your keyword once or twice in the ad description and use up as many characters as you can.

Setting up your first Google ad campaign may seem overwhelming, but by following these steps, you can create an effective campaign that targets your ideal customers and achieves your advertising goals. Remember to regularly check and adjust your campaign settings to ensure its success.

YouTube Ads Placement Targeting Guide - How to Show Up in Front of Your Competitor’s Videos and More

How to Use Placement Targeting with YouTube Advertising to Get Great Results

In this video, Shash, the founder of Lynx Digital and YouTube advertising agency, teaches how to use placement targeting with YouTube advertising to get great results.

Pros of Placement Campaigns:

1. Hyper-targeted

2. Profitable at lower scale

3. Target specific competitors

4. Run ads on your own channel to get cheap engaged leads

Cons of Placement Campaigns:

1. Hard to scale

2. Expensive in certain niches

3. Not effective in getting volume

How to Set up Placement Campaigns:

1. Build a list of videos to target using a tool like Tube Sift

2. Add placements in Google Ads

3. Use keywords to find relevant placements, but be careful of irrelevant ones

Learning how to run placement campaigns is important as it can build confidence and teach how to run YouTube ads effectively. Though there are some cons, the pros make it worth trying out, especially for smaller campaigns. Tube Sift is a useful tool to build a list of videos to target, but it is important to be cautious when using keywords to find relevant placements.

Placement Targeting still works on YouTube! (Here's the Workaround)

Google's Changes to Content Targeting and a Workaround

Google is making major changes to the way campaigns are set up involving content targeting. Many people are concerned, but there is a workaround to still use these features.


- Content targeting will no longer be available for new and existing conversion campaigns starting in early 2023.

- All existing content targeting will be removed from campaigns that drive conversions.

- Google is removing content targeting from campaigns that use a goal.


- Create a campaign without a goal's guidance.

- Choose video and then custom video campaign.

- Set up the campaign the same as usual.

- Uncheck video Partners on Display Network to allow placement campaigns without exclusions.

- Choose placements for hyper-targeted videos.

- Use TubeSift functionality to find monetized videos.

- Add placements to the campaign and set a max cost per view.

- Set up a normal in-stream ad with a companion banner.

- Use manual placement targeting for further optimization.

Google's changes to content targeting may seem daunting, but the workaround allows for continued use of these features. By using the TubeSift software and manual placement targeting, campaigns can still be hyper-targeted to reach the ideal audience. Don't let these changes cause panic - adapt and continue to create successful campaigns.

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